Industry News

Top News/Talk Media Stories This Past Week (May 18-22)

Here are the most talked about stories of the past week (5/18-22) on news/talk radio and related talk media according to TALKERS:

Stories

  1. Trump’s Primary Victories
  2. Iran War / War Powers Vote
  3. Gas-Food Prices
  4. “Anti-Weaponization” Fund / Trump Immunity
  5. U.S.-Cuba Tensions / Ebola Outbreak
  6. DNC 2024 “Autopsy”
  7. Xi-Putin Meeting / U.S.-Taiwan Relations
  8. Deadly Mosque Shooting / Rededicate 250 Prayer Rally
  9. End of Colbert Show / Springsteen vs Trump
  10. Kyle Busch Dies

People

  1. Donald Trump
  2. Thomas Massie
  3. JD Vance / Pete Hegseth
  4. Todd Blanche
  5. Joe Biden / Kamala Harris
  6. Raul Castro
  7. Xi Jinping / Vladimir Putin
  8. Lai Ching-te
  9. Stephen Colbert / Bruce Springsteen
  10. Kyle Busch

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry Views

The Case for Radio “Trading” Shows

By Charles Heller
Host
“Swap Shop Radio”
“Liberty Watch Radio”
KVOI – AM 1030, Tucson

imgAdam Smith‘s “invisible hand” is a metaphor he used to describe how individuals pursuing their own self-interest in competitive markets can unintentionally produce socially beneficial outcomes – such as efficient allocation of resources and increased wealth. Smith uses the phrase in The Theory of Moral Sentiments in 1759 and more famously in The Wealth of Nations in1776.

Radio’s ability to connect to a phone line to air has evolved since its inception in World War II. Barry Gray is widely credited for being an establishing influence for the talk show format (although it is difficult to truly identify “firsts” in radio). As the story goes, initially a disc jockey, Gray was working for New York City radio station WOR in 1945 when bandleader Woody Herman called in while Gray was talking about him. Gray shared his end of the call with the audience, and the spontaneous live narrative was a hit with both his listeners and station managers. This led to the invention of the “delay” unit and contributed to the practice of connecting live listeners to the air.

Since the 1950s, programs all across the country began to arise that offered people the ability to buy and sell their own goods over the radio, starting first in rural markets. One of the longest running of them started in 1950 on WLIL in Tennessee and runs daily from 9:00 to 10:30 am. I have heard programs like it in my travels across the country from Sycamore, IL to Baltimore, MD, which have a Sunday morning trading program. Today, most markets have one form or another of those shows, either on a daily basis in smaller markets, or in some cases, covering large market areas. I heard one in Bentonville, AR station that took calls from Arkansas, Oklahoma, Missouri, and Kansas while I was listening.

These programs enhance people’s ability to live their lives more easily, by offering a format for buying, selling, and trading goods in the free market. Those programs also use the influence of radio to form all important communities of interest that are part of the glue that keeps a free republic together, as the great Tucson Broadcaster John C. Scott said, “over this back yard fence.”

This month marks the start of my 28th year of broadcasting “The Swap Shop” on AM 1030 KVOI. In 27 years, the program has only missed two weeks of broadcast. It has become what the great Dave Sitton of ESPN and FOX used to call “appointment radio” for a lot of folks in the Tucson market. I have listeners in Maine that call in for non-rusted auto parts, and a loyal listener in Traverse City, MI and a submarine hunter in the Navy in Norfolk, VA.

I call Swap Shop, “The unregulated free market, governed only by common courtesy and common sense, where you are free to buy, sell or trade anything lawful and moral.” All of these shows do a lot more for people besides the enabling of the free market. My favorites have been a lady who called in when her parakeet got out, and a fellow who called 45 minutes later from his garage sale where the parakeet flew in. They both just happened to be listeners. Another favorite was an older lady whose husky had gotten out during a thunderstorm. She called in tears. The animal control officer who had the dog in her truck heard it and called her, returning her dog.

My point is that as broadcasters, we are all stewards of that “unseen hand” of the free market, either by enabling the free trade in goods between private parties or enabling our advertisers to become known and trusted by their communities. If you run a Swap Shop type program, or know of one in other markets, I’d like to hear from you. Let’s develop an informal network of us around the country.

Charles Heller hosts “Swap Shop Radio” and “Liberty Watch Radio” 0n AM 1030 KVOI, Tucson.  He can be reached via email at charles@libertywatchradio.com.

Industry News

Yesterday’s Top News/Talk Media Stories (5/20)

The most discussed stories yesterday (5/20) on news/talk radio and related talk media according to TALKERS research:

  1. Primary Results
  2. Iran War
  3. “Antiweaponization” Fund / Trump Immunity
  4. Gas-Food Prices
  5. U.S.-Cuba Tensions
Industry Views

A Thank You to TALKERS and the Voices Behind the Mic

By Jessica Crotty
CEO
C. Crane

imgRadio has always been about connection, the feeling of belonging to something larger than yourself, of being drawn into a story told by a voice you trust. Perhaps, that’s why you tune in as well. There is little that is more rewarding for us than finding a way to connect you to what you want to hear, whether that’s your favorite jazz station, a particular show, or your former alma mater’s student-run station. It’s why we do what we do, and why we show up for the people who keep those stories alive.

If you’ve ever wondered where the people who make talk radio gather – the hosts, station owners, program directors, engineers, the visionaries behind the scenes and in front of the mic – look no further than TALKERSTALKERS magazine’s annual conference is one of the industry’s premier meeting grounds, where talk radio and the evolving world of spoken-word media get taken seriously as a craft, a business, and a cultural force. Talk radio: The original influencer.

Michael Harrison has spent decades as one of radio’s most honest champions. He has consistently pushed the industry to think harder, challenge the status quo, and defend the freedom of speech that gives every great story room to breathe.

Crane was part of that world very early on, when we attended our first TALKERS conference in New York. We’ve been back many times since as attendees and sponsors, and Michael and the TALKERS crew have always been genuinely good to us. We make the radios people use to listen to radio, and being welcomed into the room where those stories get made is something we don’t take for granted.

Over the years, those rooms have introduced us to some extraordinary people. Gene Burns was a favorite long before seeing him at TALKERS. C. Crane had advertised with him on KGO, and his gift for drawing you in came through in everything he did. He hosted many shows over his career; “Dining Around with Gene Burns” was a personal favorite, and Gene and his producer Joel Riddell could point you to the best restaurant in almost any city and just nail it. The speech Gene gave on freedom of speech was one of the best I’ve ever heard, a fierce and passionate defense that stayed with you long after it ended. I also remember the head engineer ar WOR (at the time), Thomas Ray, taking the time to walk me through the mechanics of radio towers while I was manning our booth. That kind of generous, unguarded knowledge sharing is something you don’t forget.

We’ll be back in New York again this year for TALKERS 2026: Radio’s Next Chapter. The landscape continues to change, but what hasn’t changed is the seriousness with which the people in that room take their craft, and their commitment to the stories only radio tells. We’re proud to be part of it. Thank you, TALKERS. Thank you to everyone in that room, past and present, who continues to show up for this event and for radio. We certainly wouldn’t be the company we are without you.

Jessica Crotty is the CEO of C. Crane, a major manufacturer and distributor of radios and radio-oriented devices.  She can be reached via email at jcrotty@ccrane.com. Meet her at TALKERS 2026 on June 5 at Hofstra University.

Industry News

Yesterday’s Top News/Talk Media Stories (5/19)

The most discussed stories yesterday (5/19) on news/talk radio and related talk media according to TALKERS research:

  1. Primary Races / Massie Unseated
  2. Iran War
  3. “Antiweaponization” Fund / Trump Imunity
  4. Xi-Putin Meeting
  5. Ebola Outbreak
Industry News

The State of American Commuters and AM/FM Radio

This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group looks at the average American commute as well at the commutes of marketers and media agency pros. Two separate studies were commissioned to look into commuting habits and some of the takeaways from those studies include: 1) 64% of marketers and media agencies say they commute most or all days, an all-time imghigh since 2022 and 28% indicate they commute some days; 2) 85% of average Americans are commuting to work, slightly less than marketers and media agencies (92%); 3) Since AM/FM radio is the “soundtrack of the American worker,” it is the ideal media platform for advertisers; 4) AM/FM radio’s share of ad-supported audio in the car has been consistently dominant at an 83% share, according to Edison Research’s Q1 2026 “Share of Ear” report; 5) Average Americans are clocking slightly more days at work (4.7) compared to the advertising industry (4.4); and 5) Marketers/agencies and average Americans are most likely to work in the office Monday through Thursday with Friday seeing the lowest % of in-office work for both groups. See the full blog post here.

Industry News

Stephanie Tichenor Exits WLS-AM, Chicago

Programmer Stephanie Tichenor exited Cumulus Media’s news/talk WLS-AM, Chicago last Friday after seven years in the role of program director and (more recently) director of social media. She posted to LinkedIn: “Radio is changing here in Chicago and across the country. I was laid off yesterday. I worked with Cumulus Media as Program Director and Director of Social Media for over 7 years. I worked with a wonderful team of professionals and I will cherish the friendships I have made. I’m grateful for my family and friends who support me, love me, and make me laugh every day. What’s next? I’m not sure. I am anxious. I am sad. Mostly I am hopeful.”

Industry News

Yesterday’s Top News/Talk Media Stories (5/18)

The most discussed stories yesterday (5/18) on news/talk radio and related talk media according to TALKERS research:

  1. Iran War / Peace Negotiations
  2. Primary Elections
  3. Deadly Mosque Shooting
  4. “Antiweaponization” Fund
  5. Ebola Outbreak / Trump Rx
Industry Views

Monday Memo: Sayonara CBS

By Holland Cooke
Consultant

imgAlthough I don’t have a machine to play it, I have saved the cart. December 9, 1980, the sad morning-after John Lennon died, Charles Osgood, doleful: “I read the news today. Oh boy.” That morning’s CBS World News Roundup – and on-hour newscasts throughout that day – delivered more moments that would keep you sitting in a parked car at your destination. As they would 3 months later when President Reagan was shot. Then soon again when Pope John Paul II was severely wounded in St. Peter’s Square. And five years yonder, when the Space Shuttle Challenger exploded just 73 seconds into its flight.

There have been countless other such moments we emotionally bookmark. But it is the dependable day-in-day-out certainty of its on-hour newscast – what we programmers call “a benchmark” – that we will miss most after Friday, when CBS News Radio ends. Among the stories they will cover that day: Stephen Colbert’s CBS “Late Show” finale the night before.

The CBS Radio Network would have turned 100 next year. It sent home the sounds of war, live from a rooftop: “This… is London,” reported by Edward R. Murrow, whose name adorns the news award broadcasters still strive for. His trademark sign-off “Good Night and Good Luck” titled a 2005 biopic directed by George Clooney, who starred in last year’s ambitious Broadway production (available on Netflix). The New York Times: “Clooney makes Edward R. Murrow a saint of sane journalism for a world that still needs one.”

“It’s no secret that the news business is changing radically, and that we need to change along with it,” is the CBS corporate spin. But neither supply nor demand failed. What failed is the supply chain, 1996 deregulation run-amok. And news/talk stations have borne the brunt of it. Depopulated of local talent and starved for promotion and other resources allocated to co-owned music stations now losing to streaming, too many talk stations became angry, non-local, one-sided political caricatures, too predictable to seem vital. Other stations, with diligent owners hellbent on Doing It Right, are all-the-more conspicuous. They will continue to succeed, even without precious CBS assets. But those stations are anomalies, now outnumbered by others in unattended operation mode, some of which could end up broadcasting dead air on-hour Saturday morning.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

JFMN Announces Debut of “Pennsylvania Posse” Show

The John Fredericks Media Network is expanding its one-hour, state-focused programming with a show titled, “The Pennsylvania Posse,” that will air each Monday at 9:00 am ET. JFMN says, “This isn’t scripted cable-TV nonsense. This is real talk. Real issues. Real imgfighters. ‘The Pennsylvania Posse’ brings together some of the toughest and most influential conservative voices in the Keystone State.” Appearing on the program will be GOP strategist and political insider Mike Barley, Pennsylvania State Senators Doug Mastriano and Jarrett Coleman, and Pennsylvania State Representative Stephanie Borowicz. JFMN adds, “‘The Pennsylvania Posse’ will tackle the biggest issues facing Pennsylvania and the nation: election integrity, border security, energy independence, inflation, parental rights, government corruption, the economy, and the battle to save the American Dream.” This show joins the other state-focused weekly programs: “Texas Truth Line” (Tuesdays), “Peach Crew” (Wednesdays), “DC Dispatch” (Thursdays), and “Virginia Gang” (Fridays).

Industry News

Top News/Talk Media Stories Over the Weekend (May 16-17)

The most discussed stories over the weekend (5/16-17) on news/talk radio and related talk media according to TALKERS research:

  1. Iran War
  2. Rededicate 250 Prayer Rally
  3. Trump-Xi Summit Aftermath
  4. Inflation / Trump Poll Numbers
  5. Georgia & Kentucky GOP Primaries
Industry News

TALKERS 2026 to Present 60-Plus Speakers in a Power Packed Day

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The dynamic agenda is set for the 28th installment of the annual TALKERS conference that will take place on Friday, June 5 at Hofstra University on Long Island. The longest running and most important national talk media conference – TALKERS 2026: Radio’s Next Chapter – will feature more than 60 outstanding speakers in a power-packed day full of existential industry takeaways and platform/career building networking opportunities. The conference is heading toward being an early sellout. Don’t miss this! For up to the minute agenda, registration, and hotel information, please click here.

Industry News

Red Apple’s News Network Announces Journalist Hires; Announces Launch Date of May 23

Red Apple Audio Networks will launch its 24-hour national radio news service – Worldwide News Network – on Saturday, May 23. The company says the previously announced venture led by VP of news Lee Harris will deliver to stations “professionally produced top and bottom of the hour newscasts every hour, seven days a week, while simultaneously igniting one of the most aggressive newsroom staffing initiatives in radio imgsyndication.” Red Apple says is has brought aboard former CBS Radio broadcast journalists Michael Wallace, Cooper Lawrence, Bill Rehkopf, and Matt Pieper as “the first major hires in what will be a rapid buildout of the network’s team of elite news anchors, correspondents, writers, and producers.” Harris says, “We are assembling top-tier journalists and building a modern radio news operation rooted in speed, authority, and facts – one that stations can rely on and listeners can trust.” Red Apple Media owner and CEO John Catsimatidis adds, “Our mission is to be the most trusted news gathering organization in media. We are creating a powerful, around-the-clock newsroom designed to compete at the highest level of broadcast audio news. Facts are what will drive the Worldwide News Network. We’re looking forward to our expansion in the European markets.”

Industry News

TALKERS 2026 to Present WBT Morning Duo

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The 28th installment of the iconic TALKERS conference – TALKERS 2026: Radio’s Next Chapter – is only three weeks away, set for Friday, June 5 on the campus of Hofstra University on Long Island. The longest running and most important annual talk media industry gathering has aggregated a lineup of more than 60 industry luminaries in a series of non-stop presentations, panels, and workshops tackling the existential issues facing talk radio and its associated spoken word media platforms. It promises to be a bonanza of takeaways and networking opportunities.

One of the event’s special presentations is “Behind the Scenes at a Major News/Talk Radio Morning Show” featuring the tremendously successful team of Bo Thompson and Beth Troutman of Radio One’s heritage outlet, WBT, Charlotte. Thompson and Troutman will present candid insights into the complexities of what makes a modern era full-service morning show tick in 2026. It will take place between 12:25 and 12:45 pm and is not to be missed. Thompson and Troutman will also broadcast their 6:00 – 10:00 am show that morning live from Hofstra’s state-of-the-art WRHU studios.

For up-to-date agenda, registration, and sponsorship information about TALKERS 2026, please click here.

Industry News

Oxley to Retire from WTOP, Washington

Hubbard Broadcasting’s Washington, DC market president and general manager Joel Oxley announces is retiring later this year from the company he’s served with for almost 35 years. Hubbard says, “Under Oxley’s leadership, flagship brands WTOP News, Federal News Network img(FNN), and 2060 Digital have achieved consistent growth in revenue, profitability, and audience reach. The organization is on track to exceed last year’s performance and outperform its 2026 budget, reflecting strong results across digital, audio, video, and social platforms.” Oxley adds, “Our success is the result of extraordinary people doing exceptional work every day. I’ve been fortunate to work alongside some of the most talented journalists, finance people, marketers, sales professionals, tech people and leaders in the industry.” Hubbard Broadcasting president and CEO Ginny Hubbard states, “Joel’s leadership, integrity, and deep commitment to excellence have shaped this organization for decades. His impact on our people and our brands is lasting, and we are grateful for his remarkable service. We are also incredibly grateful that he is willing to continue offering his experience and expertise to the company once he steps away from leading WTOP-WFED’s daily operations and strategy.”

Industry News

Top News/Talk Media Stories This Past Week (May 11-15)

Here are the most talked about stories of the past week (5/11-15) on news/talk radio and related talk media according to TALKERS:

Stories

  1. Trump in China
  2. Iran War / Strait of Hormuz
  3. Gas Prices / Inflation Spikes
  4. Redistricting
  5. Warsh Confirmed as Fed Chair
  6. Patel Testimony / Hegseth Testimony
  7. Abortion Pill Order
  8. Reflecting Pool & Ballroom Controversies
  9. UK Election Results – Keir Starmer Challenged
  10. Hantavirus

People

  1. Donald Trump
  2. Xi Jinping
  3. Marco Rubio
  4. Benjamin Netanyahu
  5. Kevin Warsh / Jerome Powell
  6. Kash Patel
  7. Pete Hegseth
  8. Mike Johnson
  9. Hakeem Jeffries
  10. Keir Starmer

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Yesterday’s Top News/Talk Media Stories (5/13)

The most discussed stories yesterday (5/13) on news/talk radio and related talk media according to TALKERS research:

  1. Trump-Xi Meeting
  2. Iran War / Strait of Hormuz Traffic
  3. Chinese Arms to Iran Allegation
  4. Warsh Confirmed as Fed Chair
  5. Trump Social Media Assistant
Industry Views

We Sad Frogs

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By Pamela Garber, LMHC
Grand Central Counseling Group
New York

imgThese are scary times. People on all sides of the mic are on the front lines. Not just “them,” otherwise referred to as the audience. We try to fool ourselves into thinking that society and civilization are relatively “safe.” However, simply being alive and stepping outside in the morning, turning on the computer, or checking the annoyingly smart phone, puts us smack dab in the middle of a war. Literally and figuratively. But like so much else in this modern era, this war lacks foundation.

We have no base upon which to support conflict and, at every turn, from the most mundane moment of waiting in line at the store to fulfilling a day’s work; from meeting a friend for lunch to using a credit card or answering a phone – danger is just a breath away.  Rest assured, YOU are not the only one who feels this way. As much as we try to maintain a professional “distance” from those we serve and with whom we engage from our “platforms” on high – they are us and we are them.  I am my patients.  You are your listeners. We are all brewing in the same stew. Are you worried about losing your job (or business) as a result of the cutbacks in the media?  If you’re not, perhaps you should dig deeper. Or at least get in touch with your empathy – for self and others.

We frogs, who still remember living life in cooler water, are increasingly sad. Underneath one-issue pigeonholing, ideological frustration, or brief political triumph on a so-called good news day, the temperature is still rising. It feels like the world was robbed from us, and, on the inside, we are afraid. We have no baseline within the fundamentals of basic life – medical, legal, family, economy, clergy, education, fidelity, intimacy, and even the justice department.

Humans on both sides of the speaker miss the days when pain could exist in a single file. Today even the specific pain of loss gets steady competition within a backdrop of boiling chaos. Our relatability to each other is increasingly unseen. Our pain breeds ugliness. Ugliness of the verbal and behavioral variety breeds isolation, rage, destruction and an urgent need for help. Expert help. At a time when everyone is an expert, there seems to be no one to call… except maybe a therapist. Or maybe a talk show host.

Pamela Garber, LMHC is a practicing therapist based in NYC and South Florida and a longtime guest mental health commentator on radio and television news programs across the nation. She can be contacted by phone at 646-745-6709 or email at Pamelagarber@gmail.com.  Her website is Grandcentralcounselinggroup.com.

Industry News

Yesterday’s Top News/Talk Media Stories (5/12)

The most discussed stories yesterday (5/12) on news/talk radio and related talk media according to TALKERS research:

  1. Iran War / Peace Negotiations
  2. Trump in China
  3. Patel Testimony / Hegseth Testimony
  4. Gas Prices / Inflation Rises
  5. Keir Starmer on the Ropes
Industry News

Horizon Broadcasting Launches Spokane News/Talker

Horizon Broadcasting is firing up a new news/talk station in the Spokane-Coeur d’ Alene market on KBNW at 107.1 FM and KSBN at 1230 AM. The company says that 107.1 FM | 1230 AM News Radio KBNW is being led by Keith Shipman, who has served as president & CEO of the Washington State Association of Broadcasters for the past decade and Roger Nelson, a Spokane broadcaster who’s served with the KXLY Broadcast Group and Phase 3 Digital. Shipman says, “Local imgbroadcasting is at its best when it informs, connects and serves the community. Our goal is to provide timely, relevant information that keeps the Spokane-Coeur d’Alene metropolitan area well informed, whether it’s breaking news, traffic slowdowns, severe weather or the stories shaping our region each day.” Nelson adds, “After more than 25 years in Spokane broadcasting, I’ve seen how important live and local news is when people need it most. News Radio KBNW is built to be present at the start and end of every weekday, delivering reliable information people can depend on, along with engaging and entertaining talk programs the rest of the broadcast day.”  The two say the news staff will consist of Steve Wilke, Joe Paisley, Erich Ebel and Scott Carlon.  Talk programs will include: Dave Ramsey, Mike Gallagaher, Lars Larson, and Armstrong & Getty.

Industry News

The Black Effect Podcast Network Debuts “Front Page”

iHeartMedia and Charlamagne Tha God’s Black Effect Podcast Network are launching “Front Page” – a new daily Black Effect original poimgdcast and an extension of The Breakfast Club’s popular “Front Page News” radio segment. Black Effect says host Mimi Brown expands her on-air coverage of the most-talked-about news stories each weekday into easily digestible 10-to-12-minute episodes that will give listeners more of the headline-making details they crave.

Industry News

Yesterday’s Top News/Talk Media Stories (5/11)

The most discussed stories yesterday (5/11) on news/talk radio and related talk media according to TALKERS research:

  1. Iran War / Peace Negotiations
  2. Trump’s China Trip
  3. Hantavirus
  4. Abortion Pill Order
  5. Reflecting Pool Repairs Controversy
Industry News

Lee Habeeb to Kick Off TALKERS 2026 Discussing “The Art of Storytelling”

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TALKERS 2026, the 28th annual installment of the longest running and most important national talk media industry gathering, is less than a month away and on track to be an early sellout.  Set for Friday, June 5 on the beautiful Long Island campus of Hofstra University, the historic conference will again present more than 60 outstanding speakers in a power packed day of non-stop conversation about the state and future of talk radio and the talk media industry.

The day will launch with a breakfast discussion of “The Art of Storytelling” presented by Lee Habeeb, CEO, host, and producer of the tremendously successful syndicated series, “Our American Stories” which offers an impressive roster of hundreds of news/talk stations across the nation with extremely well written and exquisitely produced overviews of uniquely American aspects of history and popular culture.

TALKERS founder Michael Harrison says, “Lee Habeeb is one of the most important and original broadcasters in the modern talk radio industry. ‘Our American Stories’ consistently delivers a very high level of contemporary spoken word programming that fits the format but broadens its boundaries in a positive manner that rises above hackneyed political ideology. It is no surprise that, since its launch, the show has consistently been one of the classiest and fastest growing syndicated properties in the business.” Harrison concludes, “Everyone talks about the fundamental importance of storytelling in the talk biz. It is only logical that TALKERS 2026 would present the industry’s leading storyteller as a featured speaker.”

For more information about TALKERS 2026, please click here.

Industry Views

Monday Memo: AI Side Hustles

By Holland Cooke
Consultant

imgJason Reddick’s The Complete Guide to AI Side Hustles is aimed at beginners trying to build passive income. But read it through a broadcaster’s lens and it suggests a blueprint for how radio talent and podcasters can leverage AI to expand their influence, diversify revenue, and stay indispensable in a media economy that rewards relevance and speed.

His central thesis is simple: AI doesn’t create talent – it amplifies it. And that’s especially advantageous if you are already a communicator.

AI Enhanced Audio Services: Your Voice, Supercharged

Reddick writes about “leveraged skills,” and the most leveraged skill you have is your voice. Consider exploiting AI tools to offer:

  • local tourism audio guides,
  • church or nonprofit announcements,
  • fundraising video narration,
  • audio newsletters for local businesses,
  • corporate training narration,
  • e-learning or product demonstration voiceovers.

Each of these is high-trust, high-value, and repeatable. Businesses want a real human voice, and if you’re on radio or have a popular podcast, local businesses already know and trust your voice. AI simply lets you scale it. 

Repurposing: Your Secret Weapon

Reddick emphasizes turning one idea into multiple assets. You already generate hours of content. With AI, that becomes:

  • a monologue turned into a newsletter or newspaper column,
  • a segment turned into a blog post,
  • a rant turned into a daily, shareable email.

You’re already doing the hard part. AI helps multiply the output.

“Small, Fast, Useful”

Reddick likes what he calls “microproducts” – simple digital items that solve a problem quickly. As a broadcaster or podcaster, you already know how to explain things clearly and in plain English.

Whether you are repackaging interviews you already do or advertisers you already have (or want), or exploring your own personal interests, or simply addressing the everyday issues you yourself confront as a consumer, what can AI help you produce?

  • “How to Explain Tech Problems to Customer Support”
  • “How to Write a Complaint That Gets Results”
  • “Explaining Big News Stories to Young Children”
  • “Talking to Teens About Online Safety”
  • “How to Cancel SiriusXM Without the Runaround”
  • “Welcome! Starter Kit if You’re New to the Area”
  • “How to Sound Confident on Conference Calls”
  • “Airport Survival Guide for Infrequent Flyers”

Why These Work: They’re “evergreen” (relevant today and a year from now), high-utility (solves a problem quickly, low-lift (AI drafts, you refine), and trust-based (your voice + clarity = credibility).

If AI can scale your talent, the only limit now is your imagination. You can read the first two chapters of “The Complete Guide to AI Side Hustles,” free, here.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Top News/Talk Media Stories Over the Weekend (May 9-10)

The most discussed stories over the weekend (5/9-10) on news/talk radio and related talk media according to TALKERS research:

  1. Iran War / Peace Negotiations
  2. Trump’s China Trip
  3. Gas Prices / Jobs Report
  4. Hantavirus
  5. Britain Election Results
Industry News

Saga Communications’ Q1 Net Revenue Falls 5.6%

Saga Communications reports its operating results for the first quarter of 2026 and states net revenue was $22.9 million, a decrease of 5.6% from the same period in 2025. The company also reports and operating loss of $3.3 million compared to $2.3 million for the same quarter last year. Additionally, station operating income decreased 62% to $900,000. Sagimga is reporting a net loss of $2.4 million for the quarter compared to the net loss of $1.6 million it reported in Q1 of 2025. Saga paid a quarterly dividend of $0.25 per share on March 20, 2026. The aggregate amount of the quarterly dividend was approximately $1.6 million. With payment of this most recent declaration Saga will have paid over $145 million in dividends to shareholders since the first special dividend was paid in 2012.

Industry News

TALKERS 2026 to Present “The Big Picture” Panel

 

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One of the most popular panel discussions of the annual TALKERS conference – “The Big Picture” – will again be featured at the forthcoming 28th installment of the talk media industry’s longest running and most important national gathering.  Moderated by TALKERS publisher/founder Michael Harrison (pictured here) and featuring a remarkable, diverse lineup of industry luminaries, the session tackles the major issues – social, political, imgtechnological, and financial – facing the talk media business in the current environment of rapid change. Described as the fastest-moving 40 minutes in the broadcasting conference arena, this year’s panelists will include (in alphabetical order):  Steve Jones, president, CEO & chairman, Skyview Networks; Chad Lopez, president, WABC, New York / Red Apple Audio Networks; Frank Morano, member, New York City Council / former host, WABC, New York; Chris Olivero, Chief Business Officer, Audacy; Tavis Smiley, owner/host, KBLA, Los Angeles; and Rich Valdés, host, “This Is America with Rich Valdés.” The session will take place between 2:20 pm and 3:00 pm at TALKERS 2026: Radio’s Next Chapter on Friday, June 5 on the campus of Hofstra University on Long Island. Harrison states, “This rapid-fire session of heavyweights ties it all together in terms of trying to make sense of the uncertainties we presently face in the talk media business.”  For more information about TALKERS 2026: Radio’s Next Chapter, please click here

Industry News

Top News/Talk Media Stories This Past Week (May 4-8)

Here are the most talked about stories of the past week (5/4-8) on news/talk radio and related talk media according to TALKERS:

Stories

  1. Iran War / Peace Negotiations
  2. Gas Prices / The Economy / Tariff Ruling
  3. Ohio-Indiana Primary Races
  4. Rubio-Pope Meeting
  5. Purported Epstein Suicide Note / Lutnick Testimony
  6. White House Seeks AI Oversight
  7. Redistricting
  8. DOJ to Investigate Smith College
  9. Andes Hantavirus
  10. Met Gala

People

  1. Donald Trump
  2. Pete Hegseth
  3. JD Vance
  4. Scott Bessent
  5. Jerome Powell
  6. Vivek Ramaswamy
  7. Rodric Bray
  8. Kash Patel
  9. Marco Rubio / Pope Leo XIV
  10. Jeffrey Epstein / Howard Lutnick

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Yesterday’s Top News/Talk Media Stories (5/6)

The most discussed stories yesterday (5/6) on news/talk radio and related talk media according to TALKERS research:

  1. Iran War / Peace Negotiations
  2. Purported Epstein Suicide Note
  3. Gas Prices / The Economy
  4. Rubio-Pope Meeting
  5. Andes Hantavirus
Industry News

Joy Taylor Joins Urban One for Daily Podcast Feature

Media personality Joy Taylor is joining Urban One to launch a short-form sports commentary series titled, “The Daily Play with Joy Taylor.” The company says it will be distributed across its audio platforms Radio One, REACH Media, and the Urban One Podcast Network. Urban One says imgthe Monday through Friday program “cuts through the noise of the standard 24-hour sports cycle” in which “Taylor delivers 5-10 minutes of sharp insight, authentic commentary, and cultural depth, offering perspective on the headlines that matter most. The show is built on the philosophy that ‘nobody breaks down the game like a woman who actually knows it.’” Taylor adds, “I wanted to create something fast, focused, and always authentic. Sports fans are busy, but they want the context behind the conversation. With ‘The Daily Play,’ I’m giving them what it means and what to watch next – in just a few minutes. Joining Urban One allows me to talk directly to a loyal, engaged audience across the country. I’m excited to get back to my radio roots!”

Industry News

Yesterday’s Top News/Talk Media Stories (5/5)

The most discussed stories yesterday (5/5) on news/talk radio and related talk media according to TALKERS research:

  1. Iran War / Project Freedom
  2. Ohio-Indiana Primary Races
  3. Gas Prices / The Economy
  4. Rubio-Pope Leo Meeting
  5. Deadly Cruise Ship Virus
Industry News

WWO: Programmatic Audio Buying is Soaring

Today’s blog post from Cumulus Media | Westwood One’s Audio Active Group reports on the results of a March 2026 Advertiser Perceptions study of 301 advertisers and agencies about programmatic buying. The results indicate that 82% that currently use programmatic audio advertising. Some of the findings of the study include: 1) 82% of agencies and imgadvertisers are currently buying audio programmatically, up two times from 2022 (41%); 2) The most used programmatic audio demand-side platforms are Google Display & Video 360, The Trade Desk, and Amazon DSP; 3) Among publishers, the most utilized supply-side platforms for digital audio ads are Google Ad Manager, distantly followed by Amazon Publisher Services, Open X, and PubMatic; 4) Among those who purchase podcasts, Google DV360, The Trade Desk, and Amazon’s DSP are the most utilized demand-side platforms; and 5) Recent announcements from Amazon Ads indicate a major expansion of over-the-air AM/FM radio and audio advertising capabilities within the Amazon Demand Side Platform. Regarding that last point, the study notes that those moves “focus on bridging the gap between traditional broadcast AM/FM radio and digital, programmatic buying, allowing advertisers to use Amazon’s first-party signals for targeting and measurement.” See the blog post here.

Industry News

Massachusetts Pubcasters to Merge

According to a piece in the Boston Globe, two of Massachusetts’ biggest public media firms are merging. Boston’s GBH and Western Massachusetts-based New England Public Media (NEPM) say the moves is to “expand imglocal journalism across the state.” GBH president Susan Goldberg tells the paper the proposed merger of GBH, NEPM, and Cape and Islands radio station CAI will form “one of the largest and most trusted statewide public media newsroom networks in the Commonwealth.” Goldberg adds, “In a media landscape that is constantly changing, and particularly in the imgwake of federal defunding of public media, we are finding new ways to be as impactful as possible for the communities we serve. Simply put, we are stronger together.” Goldberg tells the Globe they have no plans to reduce staff and are planning to invest in new roles. The story adds, “According to the proposal. NEPM will continue to operate as the primary public media provider in Western Massachusetts, maintaining its studios in Springfield and at the University of Massachusetts. Its brand and programming – including local news, music, and educational shows – will remain in place.”

Industry News

Yesterday’s Top News/Talk Media Stories (5/4)

The most discussed stories yesterday (5/4) on news/talk radio and related talk media according to TALKERS research:

  1. Iran War / U.S. Escort Plan
  2. Secret Service Engage Gunman Near White House
  3. Primary Races / Redistricting
  4. White House May Oversee New AI Models
  5. Met Gala
Industry Views

Monday Memo: You Will Save the Aircheck

By Holland Cooke
Consultant

imgMay the Fourth be with you today, as DJs and talk hosts are bumping with Star Wars music. And with Mother’s Day looming, here’s a tune that can be a wake-up call for forgetful listeners this Friday and Saturday – and a topic for Sunday’s show if you’re live-N-local then.

Got a mom in your family? Make a fuss. She earns it, every day. And if your mom has passed, I suspect that you have found – as my brothers and sisters and I have – that she never really leaves you. And THAT is a call-in/text-in topic that always clicks: “The best advice she ever gave you?”

You will hear stories. Some are so laugh-out-loud familiar that you may finish the caller’s sentence. Other callers’ tearful reminiscences will hit a nerve.

Emotion drives engagement. The most shared moments aren’t the clever bits that jingle-out. They’re the ones that connect. When listeners hear someone choke up talking about Mom’s advice, they lean in. That’s the magic of radio: real people, real time. Whether it’s “Star Wars Day” or “Mother’s Day,” what keeps radio relevant is what keeps it human: shared moments that make listeners feel seen.

And set a reminder now: Same bit for (and approaching) Father’s Day, June 21 this year.

Holland Cooke is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Top News/Talk Media Stories Over the Weekend (May 2-3)

The most discussed stories over the weekend (5/2-3) on news/talk radio and related talk media according to TALKERS research:

  1. Iran War / Strait of Hormuz Status
  2. Redistricting Battles
  3. Rudy Giuliani Hospitalized
  4. Abortion Pill Case
  5. Newark Plane Incident