Edison: Ad-Supported Audio Dominates Car Listening by Young Adults
Edison Research says that according to its ongoing Share of Ear study, Americans between the ages of 13 and 34 spend an average of just under one hour per day listening to audio in the car with 63% of that time spent with ad-supported audio platforms. Although this demographic listens to a number of ad-supported 
platforms, AM/FM radio, including over-the-air and radio streams, accounts for 70% of the time spent with ad-supported audio sources in the car. Edison says, “Podcasts rank a distant second, accounting for 11% of ad-supported in-car audio time. Streaming music accounts for a significant amount of in-car audio time, but most of that listening is ad-free. When we filter consumption by ad-supported platforms, streaming music comes in third at 10%. Music and music videos on YouTube close out the fourth slice of the pie at 7%. Note that Share of Ear captures listening by everyone in the car, not just the driver.”
When in doubt, I recall smart quotes from people in our business who are successful, well paid, kind, and future oriented. I have always focused on what’s next rather than what’s been. These observations drive good results:
Larry Elder. Salem says, “The special tells the story of how Charlie started Turning Point USA in his parents’ garage and built it into one of the largest youth organizations in the country, becoming the most consequential conservative voice of his generation. The program will tell Charlie’s remarkable story largely through his own voice, including rare audio from his first interview with longtime Salem host Dennis Prager when Charlie was just 22 years old.” Salem CEO David Santrella adds, “There was nobody quite like Charlie. He connected with young people in a way few others could and turned that connection into a movement.”
analyst was just diagnosed less than two weeks ago. Detillier had prepared the following: “Last week, I was rushed to the hospital for stomach pain. After several CAT scans and tests, doctors broke the unbelievable news: I have metastatic pancreatic cancer. Stage 4. Incurable. While it’s an incredibly emotional time, I want to thank everyone – the listeners, the whole team at WWL radio and Audacy, New Orleans, and all those who put up with me over the years – from the bottom of my heart for the opportunity to let me live my passion: The game of football. Hosting SportsTalk with Bobby J, Deuce, Hoss, Steve, and the whole crew – working for WWL has been the honor of a lifetime.” WWL brand manager Diane Newman comments, “Mike Detillier captured the heart of our community with his honesty, buoyant personality, and his rich and deep fact-loaded analysis. He became a reflection of this region’s pure passion for football better than just about anybody. Mike is dedicated and has a true love of the game at every level – high school, college, and NFL. And he’s navigated his role with the utmost respect and admiration for players and coaches, and you see that respect in return. His connection to them is as authentic as his accent. And, when we made that decision to put our two Cajuns together to host ‘SportsTalk,’ you could almost hear something click. When you turn the dial and put on Bobby Hebert & Mike Detillier – you’ve tuned into unbridled magic. “
On the TV side, FOX News Channel’s “FOX & Friends” is broadcasting live from several locations and will feature interviews with guests about their experiences 25 years ago. FOX News Radio will also offer breaking news coverage of the NYC memorial ceremony on Friday, featuring reporting from Ground Zero. “The Brian Kilmeade Show,” “FOX Across America with Jimmy Failla” and “The Guy Benson Show” will interview guests and newsmakers impacted by the attacks. On YouTube, “The Brian Kilmeade Show” will provide access to some of Kilmeade’s most notable 9/11 interviews, and FNR affiliates will be offered an anniversary special from Kilmeade that reflects on how America has evolved since then.
TALKERS conversations held with programmers and talk show hosts across the nation this week, historic events and milestones get heightened attention on anniversaries divisible by five-year intervals with 10-year, quarter- and half-century markers receiving the most. “This is going to be a big one,” exclaimed KSCO, Santa Cruz station owner Michael “MZ” Zwerling stating, “The combination of 9/11 reaching its quarter-century anniversary coupled with the nation being at war with a Middle East adversary makes remembrances of the tragedy even more appropriate than ever.”
Premiere adds, “For his achievements, Hannity has been honored with two Marconi Awards for ‘Nationally Syndicated Personality of the Year’ and was inducted into the Radio Hall of Fame in 2017. For the past five consecutive years, radio industry publication TALKERS has ranked Hannity No. 1 on its ‘Heavy Hundred’ list of the most important radio talk show hosts in America.” Sean Hannity comments, “Reaching 25 years in national syndication is both humbling and a tremendous honor. What began as a passion for engaging in meaningful conversations about the issues shaping our country has become a daily connection with millions of listeners across America. I am deeply grateful to our audience, our affiliate partners, Premiere Networks, our advertisers, and the talented team that makes this show possible every day. Their loyalty, trust and support have made this milestone possible, and I look forward to continuing the conversation for many years to come.”
continue co-hosting “The Clay & Buck Show.” Travis’ new sports media platform Sport & State is partnering with iHeartMedia for a podcast network and with advertising sales across digital and web content. Premiere Networks president Julie Talbott states, “Clay Travis is one of the most dynamic and influential voices in talk radio, and we’re thrilled to continue our long-term partnership with him. His ability to engage audiences, spark meaningful conversations, and deliver results for our station partners and advertisers has been extraordinary, and we look forward to continued growth and success together.”
Afternoon News. KRMG has such a strong connection with our community, and I am thrilled to be able to spend my afternoons telling stories and interacting with listeners. I’m looking forward to working more with this team and sharing some laughs along the way.” Berg adds, “I’m honored, excited, and humbled all at the same time about the new show. I grew up in Tulsa listening to John Erling on KRMG, interned at the station when I was in college, and ultimately wound up working here. KRMG is kind of in my DNA, so to have my name attached to a KRMG show is almost surreal and very flattering. I’m eager to begin this new phase at the station.”
thrilled to have Tommy join the Salt Lake City team. His winning track record, industry expertise, and commitment to excellence make him a tremendous addition to iHeartMedia. Tommy’s leadership will inspire those around him and help position our team for even greater success in the years ahead.” Castor comments, “I’m honored to join the iHeartMedia team in Salt Lake City and lead such a talented group of professionals. This market has an incredible media landscape and strong community connections. I look forward to building on the SLC team’s success and positioning iHeartMedia as the premier media partner in the marketplace.”
understand that there is a critical difference between news reporting and simple dictation, we’d love to hear from you. What will set you apart? Journalistic objectivity, understanding what makes a news story relatable, the flexibility to cover breaking news whenever it happens and, most importantly, to be a great teammate and collaborator, working with the entire WBTeam of hosts, anchors, reporters, and producers for the benefit of the Charlotte listeners. If this sounds like you, please 
About those commercials… which pay for you. When a prospective client says, “We tried radio. It didn’t work,” I ask to hear the commercial. Within seconds I can tell why.
Bill Gates has a useful term for something radio should be thinking about: “Human Reserved.” In an essay about a turbulent AI era, he sketches an unsettling future, and – for broadcasters – has a consequential warning… and an opportunity.
“Rap” was senior vice president of rock promotion at Columbia Records where he served for 33-years during album rock’s golden era, playing a pivotal role in the careers of some of the biggest stars in the business. These included everyone from Bob Dylan to Bruce Springsteen, Pink Floyd to the Rolling Stones, Elvis Costello to Billy Joel, Judas Priest to Alice In Chains, Journey and many, many more.