Industry News

KFYO, Lubbock Talk Host Chad Hasty Dies at 43

Longtime talk radio show host Chad Hasty died in his sleep Thursday morning at the age of 43. Townsquare Media, owner of KFYO, Lubbock, Texas states that it is deeply saddened to share the news of Hasty’s passing. The station says, “Chad joined Lubbock radio in 2003 and soon became the voice of imgKFYO’s morning show. In 2021, ‘The Chad Hasty Show’ moved to late afternoons, where he continued informing and entertaining audiences across the region. Whether cutting through the news of the day or interviewing some of the most prominent political figures in the state and country, Chad always delivered an engaging and thought-provoking show for his loyal listeners.” Townsquare Media Lubbock market president Dan Endom adds, “We are stunned and heartbroken by the sudden passing of our beloved KFYO family member, Chad Hasty. Chad was not only a brilliant on-air host, but an even better friend. Our deepest condolences go out to [his wife] Jennifer and his baby girl, Ava. It’s hard to imagine not seeing his welcoming presence roaming the halls of Townsquare Media Lubbock.”

Industry News

John Catsimatidis Set to Keynote 28th TALKERS Conference Heading Stellar Lineup of 60+ Speakers

WABC, New York / Red Apple Audio Networks owner John Catsimatidis has been named keynote speaker for TALKERS 2026: Radio’s Next Chapter set for Friday, June 5 on the campus of Hofstra imgUniversity on Long Island. TALKERS publisher Michael Harrison states, “The selection of ‘Cats’ as keynoter is in keeping with one of the major themes of this year’s edition of the iconic industry event – radio, talk media, and entrepreneurism.  John Catsimatidis is presently setting the greatest example of entrepreneurism at work in giving an injection of much needed energy, focus and life to the medium of radio.”  Harrison will serve as facilitator of the presentation in a Q&A / interview style format – a role he has played before with the dynamic billionaire media, grocery, and energy mogul.

imgCatsimatidis will be joined by more than 60 speakers comprised of legendary industry figures as well as fresh faces and rising stars. A detailed agenda including speakers and schedule – a “who’s who” of industry luminaries – will be posted in TALKERS this coming Tuesday (4/28).   See the link below for the names of all speakers booked to date.

The power-packed, one-day agenda is being organized and designed to address the field of talk media’s most pressing and existential issues. imgHarrison continues, “This important conference will illuminate the forward path of the expanding talk media universe, including all aspects of digital communications from AI and podcasting to streaming networks. As has been its tradition, this latest TALKERS conference will approach the onrushing future of the talk business from a radio perspective. This crucial gathering will cover the new undeniable realities of the radio business for those who not only want to survive but thrive as well. It will be about opportunities, networking, and entrepreneurism for individuals in talent, programming, sales, marketing, and management who are serious about staying in the game.”

Attendance at the conference is only open to members of the working media and directly associated industries as well as students enrolled in accredited learning institutions. All attendees will be required to register in advance on the phone payable by credit card. Because attendance will be limited to maintain intimacy, the conference is again expected to be an early sellout. The all-inclusive registration fee covering convention events, exhibits, food, and services for the day is $260. All registrations are non-refundable. This power-packed, one-day event is being presented in association with Hofstra’s multi-award-winning station, WRHU Radio, and the school’s Lawrence Herbert School of Communication.

For more detailed agenda info please click here 

Conference Registration and Hotel Information

To register for TALKERS 2026: Radio’s Next Chapter or to obtain sponsorship information, call Barbara Kurland at 413-565-5413.

To book a hotel room at the nearby Long Island Marriott – Uniondale, please click here: www.TalkersRoomRate.com  or call 516-794-3800 and mention TALKERS 2026.  Act quickly because the number of rooms available at the hotel for this event are limited.

Industry News

Top News/Talk Media Stories This Past Week (April 27-May 1)

Here are the most talked about stories of the past week (4/27-5/1) on news/talk radio and related talk media according to TALKERS:

Stories

  1. Iran War
  2. Gas Prices / The Economy / Fed Holds Interest Rates
  3. WHCD Shooting Aftermath / WH Ballroom Project
  4. DHS Funding Passes
  5. Trumps vs Kimmel / FCC to Review ABC TV Licenses
  6. Comey Indictment
  7. Royal Visit
  8. Epstein Files / Suicide Note Allegation
  9. SCOTUS Voting Rights Act Opinion
  10. Means Nomination Withdrawn

People

  1. Donald Trump
  2. JD Vance
  3. Pete Hegseth
  4. Cole Tomas Allen
  5. King Charles III
  6. Jimmy Kimmel / Melania Trump
  7. Todd Blanche / James Comey
  8. Jerome Powell / Kevin Warsh
  9. Kash Patel
  10. Casey Means

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry Views

The Power of First-Hand Experience

By Pamela Garber, LMHC
Grand Central Counseling Group
New York

imgTo quote a radio friend, “Some talk show hosts think the news of the day only exists to serve up interesting fodder for their shows.” Many media practitioners, whose jobs encompass letting their audiences know about the pain and suffering of “others,” feel personally exempt from experiencing a connection to the talking points of poverty, ignorance, violence, and injustice that they eagerly collect (and even welcome) as fresh “content” for their platforms. It’s all just “material” to them.

That was a largely overlooked aspect of last Saturday night’s Washington Hilton debacle in which some 2,600 members of the press, media, and political punditry came face-to-face with the sheer terror of not knowing if they were about to be caught in a spray of deadly bullets from an insane perp’s automatic weapon. During those fleeting seconds of horror we witnessed, in excruciatingly real time, a political cross-section of America’s media insiders understandably cowering in the face of such a deadly possibility. A critical mass of the nation’s observers, influencers and content creators, might never again be numb to what had seemingly become a normal occurrence in schools, malls, churches, theaters, and other public places.  Empathy comes from experience…  and experience has a way of transforming the abstract into the concrete.

The WHCD (alleged) shooter “incident” forced several thousand formally attired, champagne-sipping, Saturday evening socialites into becoming terrified participants – actors in a very real-life news story that they had told countless times – looking for a table under which to take cover or a rolling tray behind which to hide.

First-hand life experience reshapes us (or our core beings) more profoundly than any other learning format curriculum. This concept is especially applicable to talk radio – one of humanity’s most personally influential forms of mass communication.

Pamela Garber, LMHC is a practicing therapist based in NYC and South Florida and a longtime guest mental health commentator on radio and television news programs across the nation. She can be contacted by phone at 646-745-6709 or email at Pamelagarber@gmail.com.  Her website is Grandcentralcounselinggroup.com.

Industry News

ESPN’s David Roberts to Retire in August

After a 22-year career at ESPN and almost five decades in media, ESPN EVP, executive editor, Sports News and Entertainment David Roberts will retire at the end of August. Roberts joined ESPN in 2004 as a coordinating producer and currently oversees ESPN’s news operation including sports news and coverage, investigative and enterprise imgjournalism, research and digital editorial. He also supervises ESPN Audio. Roberts comments, “This has been both a real honor and a blessing to work for and with the most talented people in the industry. I am extremely humbled and grateful to have had the opportunities afforded me as a member of the ESPN leadership team. It has been simply an awesome 22 years.” ESPN president of content Burke Magnus states, “David Roberts has had a long and extremely distinguished career in this industry, and we’ve been fortunate to have him as part of the ESPN team for more than two decades. His leadership has made a tremendous difference, and he will leave a lasting legacy at ESPN. We wish him all the best in retirement.”

Industry News

Yesterday’s Top News/Talk Media Stories (4/29)

The most discussed stories yesterday (4/29) on news/talk radio and related talk media according to TALKERS research:

  1. Iran War / Hegseth Testimony
  2. SCOTUS Redistricting Ruling
  3. WHCD Gunman Charged
  4. Royals Visit / Ballroom Controversy
  5. Gas Prices / Fed Keeps Rates Steady
Industry News

Audacy Splits KNX Simulcast to Launch “97.1 The Fan”

Audacy is launching an FM sports talk station in Los Angeles branded “97.1 The Fan.” The company is splitting the AM/FM simulcast of all-news KNX to give the LA market its first-ever FM sports talker. The move gives Audacy an FM sports talk outlet in all of the top 10 markets. Andrew Williams will serve as the station’s brand manager. Audacy says, “With the addition of ‘97.1 The Fan’ to its lineup alongside KNX News 1070, Audacy also increases its commitment to providing Los imgAngeles with even more of the best in local news, sports, traffic, and information. Both brands will also be available through the Audacy app, partner streaming platforms, and all social channels.” Audacy West regional president Jeff Federman states, “Los Angeles is the epicenter of the sports world, and ‘97.1 The Fan’ is its new voice. With legendary franchises and global events like the FIFA World Cup and the 2028 Summer Olympics on the horizon, the time was right to bring our industry-leading sports programming to this market. The Voice of LA Sports will be a 24/7, multiplatform home where fans are part of the conversation every day, building on the same commitment to local connection that has made KNX News a trusted cornerstone in Los Angeles and strengthening our overall offering.” Audacy chief business officer Chris Oliviero adds, “This launch further strengthens Audacy as the unrivaled leader in sports audio, reaching more sports listeners than our eight closest competitors combined. Adding Los Angeles – one of the most passionate and influential sports markets in the country – completes our presence across the top 10 markets and meaningfully expands our reach and scale. It allows us to deliver even greater impact for listeners and partners through premium content, unmatched distribution, and deeper fan engagement.”

Industry News

Cumulus Reports 2026 Q1 Revenue Down 12.2%

Cumulus Media is first out of the gate reporting its operating results for the first quarter of 2026. Net revenue for the company was $164.4 million, a decline of 12.2% from the same period in 2025. Cumulus saw its net loss shrink by almost half to $16.9 million compared to Q1 of img2025. The company reports declines in all segments of its business; even digital revenue was off 8.3% ($33.5 million). Network spot revenue was down 25% ($33 million), and broadcast spot revenue was $67.7 million, a decline of 16.3% from Q1 of 2025. Cumulus president and CEO Mary G. Berner says, “We are pleased to report first quarter earnings. The Court’s recent approval of our reorganization plan marks a pivotal milestone in strengthening our financial foundation and positioning the company to compete in the evolving media landscape. While we await FCC approval of the plan, we remain focused on leveraging our core strengths to drive long-term value creation.”

Industry News

Gomez Criticizes FCC’s “Campaign of Censorship”

FCC Chairman Brendan Carr is ordering a review of Disney’s ABC TV O&Os two years before their licenses are up for renewal. The order states the reason is violation of the Commission’s “unlawful discrimination” policy through ABC’s diversity, equity and inclusion practices. Critics of the move believe the real reason Carr is ordering the investigation is President and First Lady Trump’s anger over late night imghost Jimmy Kimmel’s jokes aimed at the two. FCC Commissioner Anna M. Gomez issued a statement about the order, saying, “This is the most egregious action this FCC has taken in violation of the First Amendment to date. As part of its ongoing campaign of censorship and control, the White House called publicly for the silencing of a vocal critic, and this FCC has now answered that call. This is an unprecedented and politically motivated attempt to interfere with how broadcasters operate, and this unlawful overreach will fail. This should be a lesson to media companies that no amount of capitulation to this administration will buy them protection. The only choice is to stand up and stand firm in defense of the First Amendment.”

Industry News

Yesterday’s Top News/Talk Media Stories (4/28)

The most discussed stories yesterday (4/28) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Iran Negotiations Stalemate
  2. Comey Trump Threat Indictment
  3. King Charles Addresses Congress
  4. Strait of Hormuz / Oil Prices
  5. Trumps vs Kimmel / Carr Threatens ABC TV Licenses
Industry News

TALKERS News Notes

Triton Digital Collaborates with Nielsen Audio. Nielsen and Triton Digital are collaborating to integrate Triton Digital’s Podcast Metrics Demos+ into Nielsen’s cross-media planning tool, Nielsen Media Impact (NMI). Managing director of Nielsen Audio Rich Tunkel says, “Our collaboration with Triton Digital makes it easier for advertisers to evaluate and plan podcasts alongside, and with the same level of precision, comparability and confidence as other media channels, delivering a critical need.”

Seaboard Networks to Distribute Wrestling Show. Seaboard Networks is now distributing “Wrestling with Heart by Stanley Karr” – a one-hour program hosted by wrestling fanatic Stanley Karr. Seaboard’s marketing solutions consultant Bob Stei states, “Wrestling has a fan base of millions of people. This is a good place for them to enjoy banter on their favorite topic.”

Nielsen Names DeTraglia to Executive Post. Nielsen is appointing Julie DeTraglia head of content and strategic insights. In this role, she’ll lead strategy for Nielsen’s editorial marketing content, which includes social media, insights articles, client communications, events, sales enablement tools and podcasts. Nielsen head of global marketing Sacha Weinberg states, “Julie has a rare talent for transforming data into clear, actionable strategy. She doesn’t just look at where the market has been – she identifies the signals that tell us where it’s going next. Her ability to synthesize deep historical insights with current market dynamics will be a gamechanger for how we deliver value to our clients in a constantly evolving landscape.” DeTraglia most recently served as vice president of ads measurement at Netflix.

Industry News

Yesterday’s Top News/Talk Media Stories (4/27)

The most discussed stories yesterday (4/27) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Iran Negotiations
  2. WHCD Shooting Aftermath / Conspiracy Theories
  3. Trumps-Kimmel Feud
  4. King Charles in DC
    SCOTUS Texas Congressional Map Ruling
Industry News

Rich Shertenlieb Returns to Boston Radio on WEEI

Audacy’s sports talk WEEI-AM/FM, Boston announces that Rich Shertenlieb will co-host a new afternoon drive show with Ken Laird and Ted Johnson. Shertenlieb most recently hosted mornings on WZLX with Johnson as co-host. Prior to that he co-hosted mornings on WBZ-FM “98.5 The Sports Hub” with Fred Toucher for 14 years before an acrimonious parting. Audacy SVP of programming and sports format vice imgpresident Mike Thomas says, “Rich is one of the most dynamic and entertaining voices in Boston media, with a proven ability to connect with audiences across platforms. Paired with Ted’s championship pedigree and insight, and Ken’s deep understanding of the station and its audience, this show brings together a unique combination of credibility, energy and perspective that will resonate with Boston sports fans.” Shertenlieb says, “I’m thrilled to be at WEEI and reunite with my buddy and one of my favorite colleagues, Ted Johnson, and work with Ken to see what we can build together. The station’s connection to the Dana-Farber Cancer Institute and the Jimmy Fund makes this deeply personal, given the role those organizations have played in saving my wife’s life. I’m grateful for this next chapter and can’t wait to get started.”

Industry News

Top News/Talk Media Stories Over the Weekend (April 25-26)

The most discussed stories over the weekend (4/25-26) on news/talk radio and related talk media according to TALKERS research:

  1. WHCD Shooting
  2. U.S.-Israel-Iran War / Peace Talks
  3. King Charles’ U.S. Visit
  4. Warsh Confirmation Process
  5. Musk-Altman AI Battle
Industry News

Layfield to Lead Programming at iHeartMedia Louisville

iHeartMedia names programming pro Christopher Layfield vice president of programming for the company’s Louisville station group that includes news/talk WHAS, talk WKJK, and sports talk WKRD, plus five music brands. iHeartMedia imgLouisville area president Kristy Beebee says, “Christopher brings an exceptional track record of leadership, creativity and strategic vision, and will be a tremendous asset to our teams and listeners. Louisville is a dynamic, growing market, and we’re excited to see the impact he’ll make as we continue to elevate and strengthen our brands, talent and community connections.” Layfield most recently served with Cumulus Media as SVP of programming for Indianapolis.

Industry News

Top News/Talk Media Stories This Past Week (April 20-24)

Here are the most talked about stories of the past week (4/20-24) on news/talk radio and related talk media according to TALKERS:

Stories

  1. U.S.-Israel-Iran War / Negotiations Stalemate
  2. Strait of Hormuz Status / Gas Prices / Financial Markets
  3. GOP Plan to Fund ICE
  4. Navy Secretary Ousted
  5. Virginia Redistricting Issue
  6. Warsh Confirmation Hearings
  7. Tucker Carlson Laments Trump Support
  8. Lori Chavez-DeRemer Resigns as Labor Secretary
  9. S. Rep. Sheila Cherfilus-McCormick Resigns
  10. Patel Sues The Atlantic

People

  1. Donald Trump
  2. JD Vance
  3. Scott Bessent
  4. John Thune
  5. John Phelan
  6. Jack Hurley
  7. Kevin Warsh
  8. Tucker Carlson
  9. Lori Chavez-DeRemer / Sheila Cherfilus-McCormick
  10. Kash Patel

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry Views

NAB Show: Hot Digital Trends: What to Know About Video, Podcasts, AI

By Holland Cooke
Consultant

imgMy notes from a real useful session with Amazon’s Andy Slater, Audacy’s Michael Biemolt, and YouTube’s Neha Taleja, moderated by WTOP’S John Wardock.

Video trends: 

  • Internet Advertising Bureau: Digital video revenue is strong, +25.4% year-over-year.
  • “It’s an accelerant” to podcasting. “Multi-modal engagement finds your audience where they are.”
  • Adding video to audio work builds trust. When they see the-face-behind-the-voice, they know you more.
  • “You’ve likely created the bulk of the content.” Adding video, “you’re repurposing.”
  • Low cost of entry. “You have an iPhone, buy a tripod.”
  • 233 million Americans have at least one smart TV, another distribution channel.
  • To be smart TV-friendly: solid lighting, quality mic, upgrade camera, catchy graphics/colors, make-up.
  • What makes someone click? Thumbnails!
  • NOT doing video is “a lost opportunity.”

Podcasts:

  • Podcast Time Spent Listening recently eclipsed Spoken Word radio TSL.
  • 58% of Americans are monthly podcast consumers.
  • “Audio + Video = podcasting in 2026.”
  • Service used most for consumption: YouTube 39% — Spotify 20% — Apple Podcasts 11%
  • “YouTube [#2 search tool, second only to owner Google] is a podcast discovery engine.”
  • IAB: 2025 podcast revenue: $2.9 billion.
  • “If you’re a radio station, you’re already in the audio business.”
  • Cannibalizing radio listening? No. “Your audience wants to spend time with your talent. Make it more convenient.”
  • “Podcasting was in ‘the training mode.’ Now it’s ready to run a marathon.”

AI trends:

  • Check out new YouTube AI tools! Among features: A/B testing thumbnails.
  • See also: OpusClip, Headliner, Descript, VivIQ, Riverside.
  • AI apps can translate work to other languages.
  • “Use it to save manhours. You have a very smart [virtual] intern.”

During Q+A, I asked: “You’ve given us some real useful ‘Do’s.’ What are the ‘Don’t’s?”

  • “Nonauthentic content”
  • “Anything forced, unnatural”
  • “Not listening. Losing connection with your audience.”
  • “Be careful with sports betting content, which dates quickly, short shelf life.”

If you missed any of this week’s NAB Show updates, click here.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Study: Honda Drivers Use AM/FM for Ad-Supported Listening

Cumulus Media | Westwood One’s Audio Active Group reveals that according to Edison Research Share of Ear data, Honda automobile drives listen predominantly to AM/FM radio when listening to ad-supported audio (83%). Ad-supported podcasts come in second at 8%. The report goes on to say, “U.S.img government studies report most commutes are a solo affair. In the car, Honda drivers cannot be reached by social media, online video, or any digital platform while commuting to work. What are the audio habits of Honda drivers in all locations (home, work, vehicle, and some other place)? Edison examined audience shares among Honda drivers to ad-supported audio platforms at home, in the car, at work, and some other place. In all locations, Honda drivers devote 62% of all their ad-supported audio time spent to AM/FM radio.” See more about the study here.

Industry News

Podtrac Releases March Multi-Channel Podcast Ranker

This is the third month of Podtrac’s Multi-Channel Podcast ranker that combines audio, video and video clips consumption to rank the top podcasts in the U.S. and Meidas Touch Network’s “The Meidas Touch” remains ranked #1, with “The Joe Rogan Experience” steady at #2. This chart presents theimg ratio of the three measurement types and it’s notable that more than half of Joe Rogan’s consumption is audio. For comparison, the audience for Candace Owen’s “Candace” (#9) is mostly from video and video clips – split evenly between the two. “The Tucker Carlson Show” (#10) audience is predominantly from video clips, while The New York Times’ “The Daily” (#6) is almost exclusively consumed via audio. See the chart here.

Industry News

Yesterday’s Top News/Talk Media Stories (4/22)

The most discussed stories yesterday (4/22) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Negotiations Stalemate
  2. Strait of Hormuz Blockade
  3. DHS Funding Moves
  4. Navy Secretary Exits
  5. FBI’s NYTimes Investigation
Industry Views

NAB Show: AI in Action — What Radio Must Know Now

By Holland Cooke
Consultant

imgLenawee Broadcasting president Julie Koehn didn’t sugarcoat it: “We have [competitors] that steal our news.” And she meant literally – lifting her station’s local reporting and republishing it.

It’s an age-old problem accelerated by new technology. 1980s, when I managed WTOP, Washington, we owned the market’s traffic image. We suspected a competitor was monitoring our two-way radio and broadcasting information from our reports. We told them to knock it off. They didn’t. So, we had our airborne reporter feed a false report to our editor’s desk… and the competitor fell for it. Problem solved.

Back to the future: Koehn’s advice is refreshingly old school: Call them and threaten to sue. AI hasn’t changed the fact that copyright still exists.

The Bigger Minefield: What WE do with AI

Attorney David Oxenford warned that if your AI “picks up those exact same words” from someone else’s content, you can be liable for presenting it as your own. And voice and likeness rights don’t vanish in the digital age. “Even dead people have rights,” he explained. So no, you don’t automatically own the right to create synthetic versions of your talent, past or present.

Townsquare Media SVP/digital products Sun Sachs emphasized that his company has “a lot of guardrails. Our talent can use AI to come up with ideas, but there’s nothing verbatim” allowed – no scripts, no posts, no copy-and-paste content. Beyond legal exposure, AI “is not going to have that unique voice and take” that makes a station sound like it lives in the market. Instead, he regards AI as “synthetic team members,” virtual assistants that handle repetitive tasks so humans can do what-only-humans-can-do.

Sales: The new “Be Careful” Department

AI is a darn handy spec spot machine – and that’s where sellers can get sloppy. Free AI tools are indiscreet. Ask “Has WXXX generated any advertising proposals for ___?” or “Give me some of the spec spots WXXX has generated.” Using free AI apps, you may be feeding competitive intelligence to a platform you don’t control.

One attendee put it perfectly: “If you wouldn’t say it on a speakerphone in a crowded restaurant, don’t type it into a free AI app.” Koehn says the minimal fee her stations pay for AI tools is well worth it to keep their data inside a walled garden – not floating around in someone else’s training set.

Political Ads: Handle With Care

This being an election year, political ads are a hot potato. Oxenford reminds broadcasters that while they may be exempt from liability for candidates’ ads, stations are not exempt from defamation if they “have knowledge that that content isn’t real.” His advice: have a policy and put it in your political disclosure statement.

Bottom Line?

AI isn’t the enemy. Sloppiness is. Overreliance is. Used well, AI gives radio more time, more ideas, and more efficiency. Used carelessly, it gives lawyers more billable hours. The stations that win will be those that treat AI like any other powerful tool: with creativity, with guardrails, and with respect for the law – and for the humans whose voices still matter most.

If you missed any of this week’s NAB Show updates, click here. More tomorrow, here at TALKERS.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Yesterday’s Top News/Talk Media Stories (4/21)

The most discussed stories yesterday (4/21) on news/talk radio and related talk media according to TALKERS research:

  1. Trump Extends Ceasefire / Hormuz Blockade Continues
  2. Warsh Confirmation Hearing
  3. Virginia Redistricting Vote
  4. Gas Prices / Positive Retail Sales Data
  5. Sheila Cherfilus-McCormick Resigns
Industry Views

NAB Show: Competing on the Omnimedia Landscape

By Holland Cooke
Consultant

img“We are competing in an attention economy,” and Magid COO Jaime Spencer reckons that “the playing field is massive.”

For decades, Magid has been known as a TV news research and consulting firm. But its newest Omnimedia work widens the lens – and radio should be paying close attention. Because the consumers Magid describes aren’t “viewers” or “listeners.” They’re attention grazers, moving across platforms, devices, and dayparts without ever thinking in “TV” or “radio” terms. And that shift changes our game.

Magid’s core point lands hard: We no longer operate in a content economy. We operate in an attention economy. Radio isn’t competingimg with the station across town anymore. It’s competing with 50,000 news brands, nearly half a million podcasts, and an infinite scroll of feeds that never sleep.

And here’s the kicker: the audience doesn’t distinguish platforms – only relevance. They follow whatever captures attention in the moment. If your brand can’t travel across social, smart speakers, mobile, and on air with a consistent voice and value, you could be invisible to the modern consumer.

Spencer also flags a new disruptor: AI as a news gateway. “17% of people now discover news first on AI platforms – higher than push alerts and newsletters. Considering that platform didn’t exist two years ago, that’s a big number.” That’s also a flashing red light for radio. If AI becomes the first stop for facts, radio must become the first stop for context, clarity, and humanity – the things AI can’t localize, empathize with, or improvise.

“Consumers are overwhelmed.” They’re juggling nearly six streaming services and still feel behind. That’s an opening. Radio’s superpower has always been curation – a trusted voice cutting through the noise. In an Omnimedia world, that skill becomes a premium product.

Finally, Magid’s emotional driver research reinforces what great programmers already know: passion beats function. Utility alone (i.e., “Breaking News”) won’t hold audience. Emotional gravity will. “Consumers are looking for comfort and affirmation.” Per Magid’s Trust Index research: Public media outlets like NPR perform strongly, while polarizing figures such as Glenn Beck, Rachel Maddow, and Sean Hannity also rank in the top quartile, skewed by affirmation of audience beliefs.

The bottom line? The Omnimedia consumer is already here. Radio wins by being the most human, most local, most emotionally resonant voice in a chaotic media diet – not by being “radio,” but by being essential wherever the audience happens to be.

See Jaime Spencer’s deck here.

If you missed yesterday’s NAB Show update, click here. And if you are here in ‘Vegas this week, look for me. Maybe we can grab a cuppa cawfee. If you aren’t here, look for my NAB Show update here tomorrow.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Aaron Miller Named DOS at CMG Tampa

Radio sales pro Aaron Miller is named director of sales for Cox Media Group’s Tampa station group that includes talk WHPT-FM “102.5 The Bone” and five music brands. This is a return to CMG Tampa for Millerimg who most recently served with Audacy in Sacramento as SVP and market manager. Cox Media Group VP and market manager Jason Meder states, “Aaron’s experience, leadership, and passion for our radio make him a tremendous asset to our Tampa leadership team. We’re excited to welcome him back and look forward to the impact he will have on our sales organization, our clients, and our continued growth in the Tampa market.”

Industry News

Yesterday’s Top News/Talk Media Stories (4/20)

The most discussed stories yesterday (4/20) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Iran Closes Hormuz
  2. Lori Chavez-DeRemer Resigns as Labor Secretary
  3. Virginia Redistricting Vote / Looming House Expulsion Votes
  4. Patel Sues The Atlantic
  5. Tucker Carlson Apologizes for Supporting Trump /The Onion Bids to Lease InfoWars
Industry Views

Monday Memo: The Future of Radio isn’t Radio, It’s Reach

By Holland Cooke
Consultant

imgAs a newly minted program director (remember them?), I found the 1980 “NAB Radio Programming Conference” downright enchanting. New-tech cart machines (remember them?) would FIND the splice! And after the cart played, a flashing light saved careless DJs from accidentally playing it again.

Back to The Future: Hello from fabulous Las Vegas, where radio has been folded-into what is now called The NAB Show. Among sessions I will be attending here this week:

  • “Improving the Listener Experience,” which has suffered from cutback-after-cutback;
  • And I will be the guy typing as fast as I can at “The Local Advertising Buying Landscape: Find Out What’s Driving Digital Sales, Revenue and Growth Opportunities.”

At the annual TALKERS conference 20+ years ago, publisher Michael Harrison coined the term “Media Station,” meaning: “Analog-rooted media such as radio stations, TV stations, and newspapers will have the digital capability of assuming each other’s roles in the multi-platform environment of the 21st century. No media brand will be limited to the AM/FM dial, the VHF/UHF TV set, the printed page delivered to the front porch, or even a specific channel. Every small AM radio station could be a sleeping SiriusXM Satellite Radio.”

This year’s NAB Show goes-there, with, among other sessions:

  • “Hot Digital Trends: What to Know About Video, Podcasts and AI;” and
  • “The Omni-Media Landscape: Mapping Reach, Affinity, and the Future of Media.

Recently, when CBS Legal wouldn’t let Stephen Colbert air his interview with surging Texas U.S. Senate candidate James Talarico (D), he posted it to YouTube, where it got roughly FIVE TIMES the views his TV show gets most nights. So… with technology now enabling individuals, I sure won’t miss:

  • “A Crew of One: Solo Storytelling Strategies,” where the NAB Show says we will “Learn how to manipulate space and time as a solo storyteller, getting set up for success, working with multiple cameras, and keeping the flow from start to finish.”
  • Ditto “The Ultimate Creator Studio Tips and Tricks;” and
  • “The Fandom Flywheel: Building Scalable Media Ecosystems in The Bravoverse.”

With Uncle Sam’s big birthday looming, there’s “America 250: Owning the Moment – How Radio and TV Will Drive Community, Culture and Revenue in 2026;” and “The First Amendment and Press Freedom in Today’s Media Landscape.”

If you are in ‘Vegas this week, look for me at all-of-the-above. Maybe we can grab a cuppa cawfee. And no matter WHAT the dealer is showing, always-always split Aces and 8s. If you aren’t here, look for my NAB Show report again here tomorrow.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Top News/Talk Media Stories Over the Weekend (April 18-19)

The most discussed stories over the weekend (4/18-19) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Hormuz Tensions
  2. New Theory Trump Assassination Attempt Staged
  3. Tariff Refunds Process
  4. Trump’s Powell Threat
  5. Louisiana Mass Shooting
Industry News

Townsquare and KSE Announces Digital Marketing Deal

Townsquare Media and Denver’s Kroenke Sports and Entertainment – owner of radio stations – announce a digital marketing deal. Shaun Collignon is chief revenue officer of Townsquare Ignite and he says, “KSE Radio / Kroenke Sports & Entertainment represents some of the most valuable and engaged audiences in media today. By integrating Townsquare Ignite’s data-driven platform, strategy and executionimg capabilities, we’re enabling KSE to scale its digital offering and drive stronger, more measurable results for its clients. This partnership is a powerful example of how media companies can evolve and win in a performance-driven marketplace.” Townsquare launched their Media Partnerships division in 2024 in which it provides a white-label service that equips other local media companies with the digital advertising solutions that have fueled Townsquare’s own growth and success, with digital now comprising over 50% of Townsquare’s total revenue and profit. KSE Radio SVP and general manager Joel Clary says, “Kroenke Sports and Entertainment is excited to partner with Townsquare Ignite for all of our entertainment assets in the Denver market. Townsquare has the best digital solutions in the radio industry and a proven track record of delivering great results to clients.”

Industry News

Top News/Talk Media Stories This Past Week (April 13-17)

Here are the most talked about stories of the past week (4/13-17) on news/talk radio and related talk media according to TALKERS:

Stories

  1. U.S.-Israel-Iran War / Israel’s Lebanon Attacks
  2. Trump-Vance vs The Pope / Trump’s AI Jesus Posts
  3. Trump Threatens Jerome Powell
  4. Looming Expiration of FISA 702
  5. Swalwell & Gonzales Exit Congress
  6. Orban Ousted
  7. Fairfax Murder-Suicide
  8. Labor Secretary Investigation
  9. New Jersey Special Election
  10. Russini-Vrable Scandal

People

  1. Donald Trump
  2. JD Vance
  3. Pope Leo XIV
  4. Mike Johnson
  5. Pete Hegseth
  6. Jerome Powell
  7. Eric Swalwell / Tony Gonzales
  8. Viktor Orbán
  9. Lori Chavez-DeRemer
  10. Dianna Russini / Mike Vrable

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Yesterday’s Top News/Talk Media Stories (4/15)

The most discussed stories yesterday (4/15) on news/talk radio and related talk media according to TALKERS research:

U.S.-Israel-Iran War / Israel’s Lebanon Attacks
Trump-Vance vs The Pope
Trump Threatens Jerome Powell
New Jersey Special Election
Labor Secretary Investigation

Industry News

Murphy Named to Executive Post at Crossover Media Group

Media sales executive John Murphy is named vice president of strategic partnerships for Crossover Media Group. The move marks a reunion for Murphy with members of the Crossover Media Group team, with whom he’s worked as both a partner and a client. Most recently, Murphy served as senior vice president of content monetization at Veritone. In his new imgrole with Crossover, Murphy will work to secure new content as well as to expand the company’s client portfolio. Crossover managing member Sue Freund says, “We’ve known and worked with John for many years; his excellent relationships throughout the content and advertising communities make him a tremendous addition to our team in building strategic partnerships with clients, agencies, and content providers as we continue to grow. He has a proven track record of building high-performing sales organizations, monetizing premium content, and delivering performance-driven advertising solutions for brands, agencies and media partners.” Murphy comments, “I’m excited to be joining Crossover Media Group. The team has built a strong reputation for delivering results-driven solutions for both creators and advertisers, and I look forward to contributing to that momentum. There’s a clear opportunity to unlock new growth across partnerships, and I’m eager to help scale the business while driving meaningful value for clients.”

Industry News

Seaboard to Distribute “Killer Carl” Show

Seaboard Networks announces it is completing a deal to distribute the syndicated political interview talk show, “The Killer Carl Program.” Theimg show is hosted by Carl “Killer Carl” Brown and has been on the air for almost a decade and is part of the John Frederick Radio Network. Seaboard marketing solutions consultant Bob Stei says, “We welcome all shows that affiliates will desire. Carl seems to put his own views and thoughts first, and they are not based on just ideology. That is refreshing.” The program currently airs on stations throughout America including WJFM, Richmond; WJFV, Norfolk; WBRG, Lynchburg; and WLMB, Atlanta.

Industry News

Yesterday’s Top News/Talk Media Stories (4/14)

The most discussed stories yesterday (4/14) on news/talk radio and related talk media according to TALKERS research:

U.S.-Israel-Iran War / U.S. Blockade
Trump-Vance vs The Pope
Looming Expiration of FISA 702
Swalwell & Gonzales Exit Congress
Trump Threatens to Fire Jerome Powell

Industry News

WWO: Marketers Underestimate Value of Creative

Today’s blog from Cumulus Media | Westwood One’s Audio Active Group reviews the annual study it commissions from Advertiser Perceptions in which it surveys brands and media agencies on the sales contribution of five advertising effectiveness factors: brand, creative, reach, recency, and targeting. As in the past marketers and media agencies massivelyimg understate the immense sales effect power of creative. Some 122 marketers placed creative as the third most important contributor toward driving sales behind targeting and brand. But the reality based on analysis of 450 ad campaigns indicates creative is far and away the most important driver of sales. Both marketers and agencies place the greatest importance on targeting. Experts caution that too narrow targeting is ineffective. See the full blog post here.

Industry News

Yesterday’s Top News/Talk Media Stories (4/13)

The most discussed stories yesterday (4/13) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / U.S. Blockade of Iran Ports
  2. Trump-as-Christ AI Image / Trump vs Pope Leo
  3. Swalwell and Gonzales to Exit Congress
  4. Minnesota ICE Investigation
  5. Looming Expiration of FISA 702
Industry News

Top News/Talk Media Stories Over the Weekend (April 11-12)

The most discussed stories over the weekend (4/11-12) on news/talk radio and related talk media according to TALKERS research:

Iran Negotiations / U.S. to Blockade Strait of Hormuz
Swalwell Scandal
Trump vs The Pope / Trump-as-Christ AI Post
Orban Ousted
Epstein Files-Melania