Industry Views

Pakman Suggests YouTube Systems are Reducing Exposure for Left-Leaning Indie Channels

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David Pakman, a major online liberal political commentator, is publicly alleging that YouTube’s recommendation and distribution systems are dramatically reducing exposure for left-leaning independent media channels, creating what he describes as an “existential crisis” for progressive political creators on the platform.

In a recent video, Pakman said that since early April, “YouTube has dramatically reduced performance for the vast majority of left-leaning independent media shows,” while asserting that right-leaning content does not appear to be experiencing the same decline.

Pakman framed the issue primarily through platform analytics rather than overt accusations of intentional censorship. He pointed to a sharp decline in impressions – the number of times YouTube displays a video thumbnail to users – while claiming audience engagement metrics remain largely stable.

“We were getting 15 million impressions a day,” Pakman said, explaining that the figure later dropped to approximately 10 million despite what he described as an unchanged audience response rate. “The click-through rate is still close to 8%. But impressions go from 15 million down to 10 million.”

Pakman argued that the consistency of click-through rates undermines the idea that audiences have simply lost interest in progressive political content. “It appears that people are just as interested in hearing from the left on YouTube right now, but they are not being shown the videos,” he said.

He also cited viewer feedback as evidence that something unusual may be occurring within YouTube’s recommendation ecosystem. According to Pakman, subscribers have repeatedly reported needing to manually search for his content despite being subscribed and having notifications enabled.

“You were being suppressed in distribution,” Pakman quoted one viewer as saying. Another viewer reportedly wrote: “I’m not seeing your new videos, and I’ve been subscribed for years.”

Pakman stopped short of alleging direct political targeting by YouTube employees or executives. “I am not arguing that someone at YouTube has flipped a switch and is deliberately suppressing left-wing channels,” he said. Instead, he suggested the platform’s recommendation systems may be reacting to engagement patterns or retention metrics in ways that inadvertently disadvantage certain political content.

At the same time, Pakman said performance on other digital platforms remains strong, including TikTok, Instagram, Snapchat, Facebook, and podcast distribution channels. “Every single other platform is doing fine,” he said. “It’s only YouTube.”

The comments add to a broader ongoing debate among digital creators regarding algorithmic visibility, platform transparency, and the growing dependence of independent media companies on recommendation systems they neither control nor fully understand.

Pakman urged viewers to subscribe directly, enable “all notifications,” and join his Substack mailing list in an effort to reduce reliance on platform algorithms. “We don’t want to rely on AI for recommendations,” he said. “We have to go back to telling the platforms what we want.”

To view David Pakman’s recent video in which he discusses this issue in full detail, please click here.

Industry Views

The Case for Radio “Trading” Shows

By Charles Heller
Host
“Swap Shop Radio”
“Liberty Watch Radio”
KVOI – AM 1030, Tucson

imgAdam Smith‘s “invisible hand” is a metaphor he used to describe how individuals pursuing their own self-interest in competitive markets can unintentionally produce socially beneficial outcomes – such as efficient allocation of resources and increased wealth. Smith uses the phrase in The Theory of Moral Sentiments in 1759 and more famously in The Wealth of Nations in1776.

Radio’s ability to connect to a phone line to air has evolved since its inception in World War II. Barry Gray is widely credited for being an establishing influence for the talk show format (although it is difficult to truly identify “firsts” in radio). As the story goes, initially a disc jockey, Gray was working for New York City radio station WOR in 1945 when bandleader Woody Herman called in while Gray was talking about him. Gray shared his end of the call with the audience, and the spontaneous live narrative was a hit with both his listeners and station managers. This led to the invention of the “delay” unit and contributed to the practice of connecting live listeners to the air.

Since the 1950s, programs all across the country began to arise that offered people the ability to buy and sell their own goods over the radio, starting first in rural markets. One of the longest running of them started in 1950 on WLIL in Tennessee and runs daily from 9:00 to 10:30 am. I have heard programs like it in my travels across the country from Sycamore, IL to Baltimore, MD, which have a Sunday morning trading program. Today, most markets have one form or another of those shows, either on a daily basis in smaller markets, or in some cases, covering large market areas. I heard one in Bentonville, AR station that took calls from Arkansas, Oklahoma, Missouri, and Kansas while I was listening.

These programs enhance people’s ability to live their lives more easily, by offering a format for buying, selling, and trading goods in the free market. Those programs also use the influence of radio to form all important communities of interest that are part of the glue that keeps a free republic together, as the great Tucson Broadcaster John C. Scott said, “over this back yard fence.”

This month marks the start of my 28th year of broadcasting “The Swap Shop” on AM 1030 KVOI. In 27 years, the program has only missed two weeks of broadcast. It has become what the great Dave Sitton of ESPN and FOX used to call “appointment radio” for a lot of folks in the Tucson market. I have listeners in Maine that call in for non-rusted auto parts, and a loyal listener in Traverse City, MI and a submarine hunter in the Navy in Norfolk, VA.

I call Swap Shop, “The unregulated free market, governed only by common courtesy and common sense, where you are free to buy, sell or trade anything lawful and moral.” All of these shows do a lot more for people besides the enabling of the free market. My favorites have been a lady who called in when her parakeet got out, and a fellow who called 45 minutes later from his garage sale where the parakeet flew in. They both just happened to be listeners. Another favorite was an older lady whose husky had gotten out during a thunderstorm. She called in tears. The animal control officer who had the dog in her truck heard it and called her, returning her dog.

My point is that as broadcasters, we are all stewards of that “unseen hand” of the free market, either by enabling the free trade in goods between private parties or enabling our advertisers to become known and trusted by their communities. If you run a Swap Shop type program, or know of one in other markets, I’d like to hear from you. Let’s develop an informal network of us around the country.

Charles Heller hosts “Swap Shop Radio” and “Liberty Watch Radio” 0n AM 1030 KVOI, Tucson.  He can be reached via email at charles@libertywatchradio.com.

Industry Views

A Thank You to TALKERS and the Voices Behind the Mic

By Jessica Crotty
CEO
C. Crane

imgRadio has always been about connection, the feeling of belonging to something larger than yourself, of being drawn into a story told by a voice you trust. Perhaps, that’s why you tune in as well. There is little that is more rewarding for us than finding a way to connect you to what you want to hear, whether that’s your favorite jazz station, a particular show, or your former alma mater’s student-run station. It’s why we do what we do, and why we show up for the people who keep those stories alive.

If you’ve ever wondered where the people who make talk radio gather – the hosts, station owners, program directors, engineers, the visionaries behind the scenes and in front of the mic – look no further than TALKERSTALKERS magazine’s annual conference is one of the industry’s premier meeting grounds, where talk radio and the evolving world of spoken-word media get taken seriously as a craft, a business, and a cultural force. Talk radio: The original influencer.

Michael Harrison has spent decades as one of radio’s most honest champions. He has consistently pushed the industry to think harder, challenge the status quo, and defend the freedom of speech that gives every great story room to breathe.

Crane was part of that world very early on, when we attended our first TALKERS conference in New York. We’ve been back many times since as attendees and sponsors, and Michael and the TALKERS crew have always been genuinely good to us. We make the radios people use to listen to radio, and being welcomed into the room where those stories get made is something we don’t take for granted.

Over the years, those rooms have introduced us to some extraordinary people. Gene Burns was a favorite long before seeing him at TALKERS. C. Crane had advertised with him on KGO, and his gift for drawing you in came through in everything he did. He hosted many shows over his career; “Dining Around with Gene Burns” was a personal favorite, and Gene and his producer Joel Riddell could point you to the best restaurant in almost any city and just nail it. The speech Gene gave on freedom of speech was one of the best I’ve ever heard, a fierce and passionate defense that stayed with you long after it ended. I also remember the head engineer ar WOR (at the time), Thomas Ray, taking the time to walk me through the mechanics of radio towers while I was manning our booth. That kind of generous, unguarded knowledge sharing is something you don’t forget.

We’ll be back in New York again this year for TALKERS 2026: Radio’s Next Chapter. The landscape continues to change, but what hasn’t changed is the seriousness with which the people in that room take their craft, and their commitment to the stories only radio tells. We’re proud to be part of it. Thank you, TALKERS. Thank you to everyone in that room, past and present, who continues to show up for this event and for radio. We certainly wouldn’t be the company we are without you.

Jessica Crotty is the CEO of C. Crane, a major manufacturer and distributor of radios and radio-oriented devices.  She can be reached via email at jcrotty@ccrane.com. Meet her at TALKERS 2026 on June 5 at Hofstra University.

Industry Views

Monday Memo: Sayonara CBS

By Holland Cooke
Consultant

imgAlthough I don’t have a machine to play it, I have saved the cart. December 9, 1980, the sad morning-after John Lennon died, Charles Osgood, doleful: “I read the news today. Oh boy.” That morning’s CBS World News Roundup – and on-hour newscasts throughout that day – delivered more moments that would keep you sitting in a parked car at your destination. As they would 3 months later when President Reagan was shot. Then soon again when Pope John Paul II was severely wounded in St. Peter’s Square. And five years yonder, when the Space Shuttle Challenger exploded just 73 seconds into its flight.

There have been countless other such moments we emotionally bookmark. But it is the dependable day-in-day-out certainty of its on-hour newscast – what we programmers call “a benchmark” – that we will miss most after Friday, when CBS News Radio ends. Among the stories they will cover that day: Stephen Colbert’s CBS “Late Show” finale the night before.

The CBS Radio Network would have turned 100 next year. It sent home the sounds of war, live from a rooftop: “This… is London,” reported by Edward R. Murrow, whose name adorns the news award broadcasters still strive for. His trademark sign-off “Good Night and Good Luck” titled a 2005 biopic directed by George Clooney, who starred in last year’s ambitious Broadway production (available on Netflix). The New York Times: “Clooney makes Edward R. Murrow a saint of sane journalism for a world that still needs one.”

“It’s no secret that the news business is changing radically, and that we need to change along with it,” is the CBS corporate spin. But neither supply nor demand failed. What failed is the supply chain, 1996 deregulation run-amok. And news/talk stations have borne the brunt of it. Depopulated of local talent and starved for promotion and other resources allocated to co-owned music stations now losing to streaming, too many talk stations became angry, non-local, one-sided political caricatures, too predictable to seem vital. Other stations, with diligent owners hellbent on Doing It Right, are all-the-more conspicuous. They will continue to succeed, even without precious CBS assets. But those stations are anomalies, now outnumbered by others in unattended operation mode, some of which could end up broadcasting dead air on-hour Saturday morning.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

When Your Voice Becomes the Product

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By Matthew B. Harrison  
TALKERS, VP/Associate Publisher
Harrison Legal Group, Senior Partner
Goodphone Communications, Executive Producer

imgFor years, Harrison Legal Group has informed media creators about the legal risks of using copyrighted clips, songs, images, and broadcasts without permission. The issue became central enough to inspire my book, Playing the Clip: The Definitive Digital Media Creator’s Guide to Fair Use (TALKERS Books, 2026). The premise was straightforward: modern media runs on borrowed material, but borrowing comes with legal exposure.

Now the fight is shifting toward something more personal.

The voice itself.

Not the recording. Not necessarily the script. The identity embedded in the sound.

That distinction is becoming increasingly important as AI voice systems improve to the point where listeners can recognize a performer even when the company insists it used a “different actor” or synthetic generation. The Scarlett Johansson dispute with OpenAI may become the defining example. Johansson alleged that OpenAI created a voice assistant that sounded “eerily similar” to her after she declined the company’s request to license her actual voice. OpenAI denied intentionally imitating her and stated the voice belonged to another actress but still paused what they branded the “Sky” voice after backlash intensified.

The case matters because it exposes a legal gray area many creators misunderstand.

A voice is generally not protected by copyright law in the same way a song recording is. But a recognizable voice may still trigger claims involving the right of publicity, false endorsement, unfair competition, or misappropriation of identity. In other words, the legal risk is often not “you copied audio.” The risk is “you exploited identity.”

That distinction matters for broadcasters, podcasters, advertisers, and AI companies experimenting with synthetic hosts, cloned announcers, or celebrity-style narration.

If listeners reasonably believe a celebrity endorsed, participated in, or authorized the content, the legal exposure changes dramatically.

Read more….

Another recent example involves Dua Lipa and Samsung. According to reports, Lipa alleges Samsung used her image on television packaging without authorization, creating the impression she endorsed the product. Samsung reportedly claims the image came from a third-party provider that assured the company all rights were cleared.

That defense may sound familiar to media professionals.

“We got it from somebody else.”

Legally, that is often not enough.

A broadcaster cannot avoid defamation liability merely because a guest made the statement. A publisher cannot automatically avoid infringement exposure because a freelancer supplied the material. And a company may not avoid publicity-rights claims simply because a vendor promised the paperwork existed.

The underlying legal theme is the same: delegation is not immunity.

The AI layer complicates things further because modern systems do not necessarily reproduce exact copies. Instead, they generate approximations that may still evoke a specific person strongly enough to create marketplace confusion.

Courts have dealt with similar issues before. Bette Midler and Tom Waits both successfully sued over soundalike performances used in advertising after declining to participate themselves. The principle is not new. AI simply makes imitation faster, cheaper, and easier to distribute.

That should concern media creators who assume these disputes only affect billion-dollar tech companies.

They do not.

A local station, podcast producer, YouTube creator, or advertiser can now generate celebrity-adjacent voices in seconds. The barrier to entry collapsed. The liability did not.

The safest question is no longer merely “Do we own the audio?”

It is: “Whose identity does this remind people of?”

That answer may determine whether the next lawsuit is really about technology at all.

Or simply old-fashioned commercial exploitation wearing futuristic clothing.

Get your copy of “Play the Clip: The Definitive Digital Media Creator’s Guide to Fair Use” by filling out the request form at HarrisonMediaLaw.com.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonLegalGroup.com or read more at TALKERS.com.

Industry Views

We Sad Frogs

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By Pamela Garber, LMHC
Grand Central Counseling Group
New York

imgThese are scary times. People on all sides of the mic are on the front lines. Not just “them,” otherwise referred to as the audience. We try to fool ourselves into thinking that society and civilization are relatively “safe.” However, simply being alive and stepping outside in the morning, turning on the computer, or checking the annoyingly smart phone, puts us smack dab in the middle of a war. Literally and figuratively. But like so much else in this modern era, this war lacks foundation.

We have no base upon which to support conflict and, at every turn, from the most mundane moment of waiting in line at the store to fulfilling a day’s work; from meeting a friend for lunch to using a credit card or answering a phone – danger is just a breath away.  Rest assured, YOU are not the only one who feels this way. As much as we try to maintain a professional “distance” from those we serve and with whom we engage from our “platforms” on high – they are us and we are them.  I am my patients.  You are your listeners. We are all brewing in the same stew. Are you worried about losing your job (or business) as a result of the cutbacks in the media?  If you’re not, perhaps you should dig deeper. Or at least get in touch with your empathy – for self and others.

We frogs, who still remember living life in cooler water, are increasingly sad. Underneath one-issue pigeonholing, ideological frustration, or brief political triumph on a so-called good news day, the temperature is still rising. It feels like the world was robbed from us, and, on the inside, we are afraid. We have no baseline within the fundamentals of basic life – medical, legal, family, economy, clergy, education, fidelity, intimacy, and even the justice department.

Humans on both sides of the speaker miss the days when pain could exist in a single file. Today even the specific pain of loss gets steady competition within a backdrop of boiling chaos. Our relatability to each other is increasingly unseen. Our pain breeds ugliness. Ugliness of the verbal and behavioral variety breeds isolation, rage, destruction and an urgent need for help. Expert help. At a time when everyone is an expert, there seems to be no one to call… except maybe a therapist. Or maybe a talk show host.

Pamela Garber, LMHC is a practicing therapist based in NYC and South Florida and a longtime guest mental health commentator on radio and television news programs across the nation. She can be contacted by phone at 646-745-6709 or email at Pamelagarber@gmail.com.  Her website is Grandcentralcounselinggroup.com.

Industry Views

SABO SEZ: Jay Clark, A Real Program Director

By Walter Sabo
A.K.A Walter Sterling
Host, The Other Side of Midnight
WABC, New York / Red Apple Audio Networks

imgJay Clark was the first program director of WABC as a talk station. He set the tone and path for modern talk radio. This week I had Jay on as a special guest on the Red Apple Audio Networks all night show, “The Other Side of Midnight.” We celebrated the anniversary, May 10, (1982) of WABC’s switch from music to talk on the giant signal at 770 AM.

There could not have been a better owner at launch: ABC Inc. Facts about ABC Inc (that’s it, it was just ABC Ink):

  • ABC Inc. had launched KABC, Los Angeles and KGO, San Francisco in the mid 1960s. By 1982, when WABC switched to talk, those two stations were golden businesses. KABC was the highest grossing station in any imgformat in America. KGO was the killer biller in San Francisco. The execs who ran them were mighty proud: Ben HobermanEd McLaughlinAl RaccoChuck Debere. Yes, they ran those stations, but they also invented the caller-driven talk format. There were other winning talk stations, but they were guest centric rather than listener centric (i.e. WOR, WGN). At the time, there were 43 stations listed as “talk” stations. 43. Not many models.
  • Clark explained that KABC and KGO took 10 years to turn a profit. The business assumption was that WABC would also take 10 years to achieve that goal. Audience research, which came back after the switch, showed it would take 10 years to win a viable audience. 10 years was fine with ABC management. That’s what it would take. It took 11.
  • WABC launched primarily as live and local. Upper radio management was passionate about the talk format, they freakin’ loved everything about it. They understood its prestige. It was and is a sales format. Management nurtured talk radio and evolved it. They were committed to talk and understood the key fact for growth: YOU CAN’T SAVE YOUR WAY TO SUCCESS. At the time management’s love was essential to success because New York’s feelings for WABC as a rocker ran deep, and not many citizens or clients were in a hurry to witness its end. They were, however, in a hurry to tune to the FM band.

When walking the halls of WABC during the first talk year, one could feel the excitement and the pride. Those feelings permeated the airwaves and propelled success. One can’t find feelings on a spreadsheet, one can’t find success on a spread sheet either.

The return of feelings

When John Catsimitidis bought WABC, pride and passion returned to the halls and to the air. John and bride Margo love the station, the staff, the format, and the potential. “Cats” and station president Chad Lopez have a simple goal: “We want it to be number one.” You would be shocked at how many managers I’ve met who will never be number one – of any format – because they don’t want to be. They actually say they don’t want to be number one… or can’t.

As of today, as it was at launch, WABC’s owner is proud and passionate and will be number one. PD Kevin Droesch is very much in the Jay Clark school of understanding talent and winning.

Sure, sure you could be a cynic and assume I’m writing this because I work for Red Apple Media. But I don’t assume that you’ve met me.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “The Other Side of Midnight” is heard on WABC, New York and the Red Apple Audio Network 1:00 am – 5:00 am. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.  He can be phoned at 646-678-1110.

Industry Views

Monday Memo: AI Side Hustles

By Holland Cooke
Consultant

imgJason Reddick’s The Complete Guide to AI Side Hustles is aimed at beginners trying to build passive income. But read it through a broadcaster’s lens and it suggests a blueprint for how radio talent and podcasters can leverage AI to expand their influence, diversify revenue, and stay indispensable in a media economy that rewards relevance and speed.

His central thesis is simple: AI doesn’t create talent – it amplifies it. And that’s especially advantageous if you are already a communicator.

AI Enhanced Audio Services: Your Voice, Supercharged

Reddick writes about “leveraged skills,” and the most leveraged skill you have is your voice. Consider exploiting AI tools to offer:

  • local tourism audio guides,
  • church or nonprofit announcements,
  • fundraising video narration,
  • audio newsletters for local businesses,
  • corporate training narration,
  • e-learning or product demonstration voiceovers.

Each of these is high-trust, high-value, and repeatable. Businesses want a real human voice, and if you’re on radio or have a popular podcast, local businesses already know and trust your voice. AI simply lets you scale it. 

Repurposing: Your Secret Weapon

Reddick emphasizes turning one idea into multiple assets. You already generate hours of content. With AI, that becomes:

  • a monologue turned into a newsletter or newspaper column,
  • a segment turned into a blog post,
  • a rant turned into a daily, shareable email.

You’re already doing the hard part. AI helps multiply the output.

“Small, Fast, Useful”

Reddick likes what he calls “microproducts” – simple digital items that solve a problem quickly. As a broadcaster or podcaster, you already know how to explain things clearly and in plain English.

Whether you are repackaging interviews you already do or advertisers you already have (or want), or exploring your own personal interests, or simply addressing the everyday issues you yourself confront as a consumer, what can AI help you produce?

  • “How to Explain Tech Problems to Customer Support”
  • “How to Write a Complaint That Gets Results”
  • “Explaining Big News Stories to Young Children”
  • “Talking to Teens About Online Safety”
  • “How to Cancel SiriusXM Without the Runaround”
  • “Welcome! Starter Kit if You’re New to the Area”
  • “How to Sound Confident on Conference Calls”
  • “Airport Survival Guide for Infrequent Flyers”

Why These Work: They’re “evergreen” (relevant today and a year from now), high-utility (solves a problem quickly, low-lift (AI drafts, you refine), and trust-based (your voice + clarity = credibility).

If AI can scale your talent, the only limit now is your imagination. You can read the first two chapters of “The Complete Guide to AI Side Hustles,” free, here.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Monday Memo: You Will Save the Aircheck

By Holland Cooke
Consultant

imgMay the Fourth be with you today, as DJs and talk hosts are bumping with Star Wars music. And with Mother’s Day looming, here’s a tune that can be a wake-up call for forgetful listeners this Friday and Saturday – and a topic for Sunday’s show if you’re live-N-local then.

Got a mom in your family? Make a fuss. She earns it, every day. And if your mom has passed, I suspect that you have found – as my brothers and sisters and I have – that she never really leaves you. And THAT is a call-in/text-in topic that always clicks: “The best advice she ever gave you?”

You will hear stories. Some are so laugh-out-loud familiar that you may finish the caller’s sentence. Other callers’ tearful reminiscences will hit a nerve.

Emotion drives engagement. The most shared moments aren’t the clever bits that jingle-out. They’re the ones that connect. When listeners hear someone choke up talking about Mom’s advice, they lean in. That’s the magic of radio: real people, real time. Whether it’s “Star Wars Day” or “Mother’s Day,” what keeps radio relevant is what keeps it human: shared moments that make listeners feel seen.

And set a reminder now: Same bit for (and approaching) Father’s Day, June 21 this year.

Holland Cooke is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Conservative Talk Media Star Larry O’ Connor Interviewed on Harrison Podcast

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Cumulus Media’s WMAL-FM, Washington, DC morning show mainstay Larry O’ Connor is this week’s guest on the TALKERS MEDIA YouTube channel video podcast, “Up Close Far Out.” The episode, hosted by radio industry icon Michael Harrison, dives into the details surrounding the just-announced expansion of O’Connor’s DC-based 6:00 am to 9:00 am ET daily “O’ Connor and Company” to now being carried on the Salem Radio Network and Salem News Network’s 140-plus affiliates. Harrison also probes O’Connor’s position on a wide variety of political and social issues making for a fascinating discussion about the brave new world into which our society is rapidly transitioning. To experience the video in its entirety, please click HERE.

Industry Views

The Power of First-Hand Experience

By Pamela Garber, LMHC
Grand Central Counseling Group
New York

imgTo quote a radio friend, “Some talk show hosts think the news of the day only exists to serve up interesting fodder for their shows.” Many media practitioners, whose jobs encompass letting their audiences know about the pain and suffering of “others,” feel personally exempt from experiencing a connection to the talking points of poverty, ignorance, violence, and injustice that they eagerly collect (and even welcome) as fresh “content” for their platforms. It’s all just “material” to them.

That was a largely overlooked aspect of last Saturday night’s Washington Hilton debacle in which some 2,600 members of the press, media, and political punditry came face-to-face with the sheer terror of not knowing if they were about to be caught in a spray of deadly bullets from an insane perp’s automatic weapon. During those fleeting seconds of horror we witnessed, in excruciatingly real time, a political cross-section of America’s media insiders understandably cowering in the face of such a deadly possibility. A critical mass of the nation’s observers, influencers and content creators, might never again be numb to what had seemingly become a normal occurrence in schools, malls, churches, theaters, and other public places.  Empathy comes from experience…  and experience has a way of transforming the abstract into the concrete.

The WHCD (alleged) shooter “incident” forced several thousand formally attired, champagne-sipping, Saturday evening socialites into becoming terrified participants – actors in a very real-life news story that they had told countless times – looking for a table under which to take cover or a rolling tray behind which to hide.

First-hand life experience reshapes us (or our core beings) more profoundly than any other learning format curriculum. This concept is especially applicable to talk radio – one of humanity’s most personally influential forms of mass communication.

Pamela Garber, LMHC is a practicing therapist based in NYC and South Florida and a longtime guest mental health commentator on radio and television news programs across the nation. She can be contacted by phone at 646-745-6709 or email at Pamelagarber@gmail.com.  Her website is Grandcentralcounselinggroup.com.

Industry Views

Monday Memo: The 2026 Win-Win Audio Alliance

By Holland Cooke
Consultant

imgStations I work with are confronting a generational revenue issue: Local direct retail business owners who are Baby Boomers are retiring. And their heirs are moving the radio dollars that built their parents’ businesses to search engine optimization and elsewhere-digital. The narrative we present them: “Radio is ‘a reach engine’” for the digital content people their age personally favor. In this mode, the station feels less like “your father’s Oldsmobile;” and more present tense. Many of these next-generation businesspeople are avid podcast listeners, and that presents an opportunity.

If you still have a stack of TALKERS issues going back 36 years to when it was a newsprint trade delivered by snail mail – you will find my reports from the very first podcasting conventions. I wrote then that the energy in those rooms felt like radio conventions felt before consolidation thinned our herd. As AM/FM programming was settling into predictable grooves – music “safe lists” and talk radio’s political caricature – enthused podcasters were gleefully coloring outside the lines. Many podcast topics were too narrowcast for broadcast radio, whose superpower will always be relevant, helpful local content. Yet podcasters were already building listener communities, and finding related advertisers, on what we then called “the World Wide Web.”

Back to the future: Among takeaways from last week’s NAB Show: Podcasters are no longer the Rodney Dangerfields of audio. 2026 Edison Research pegged the turning point: Time Spent Listening to podcasts has surpassed TSL to spoken word radio. Podcasting is now mainstream media, available on smartphones and smart speakers, which outnumber many households’ radio receivers.

Meanwhile, radio’s own podcast efforts have been – putting it charitably – underoptimized.

  • Too many talk stations simply post hourlong airchecks. No highlights. No hooks. Magic moments – the caller who lit up the board, the guest who surprised you, the host who finally said the thing everyone else tiptoed around – are buried inside a 48minute block like a prize in a cereal box. And listeners won’t dig. Research also tells us that podcast listeners’ attention span is less-forgiving than radio listeners.
  • Without stopping the music on FM, some smart DJs are also podcasting about their personal passions. Ditto the radio talkers who podcast hobby topics and other things off topic to their on-air show. But for many radio personalities, being told to – effectively – do a second show for the station’s podcast repertoire? It’s just one more thing dumped on them as cutbacks continue.

Here’s the opportunity: Radio has what podcasters want, and podcasters have what radio needs.

  • Radio = credibility. Anyone with a USB mic can podcast. But stations have earned trust. While many podcasters toil in obscurity, radio can promote them to its habitual listeners. Where better to find audio consumers? People tune-in without being nudged by an algorithm. And even as touchscreen dashboards now hide AM/FM among umpteen audio alternatives, broadcast radio is still #1 in-car.
  • Podcasters excel where radio rarely ventures: narrowcast depth. They cover high affinity topics that don’t justify live airtime but can absolutely attract targeted advertisers. These would-be influencers build communities. They create evergreen content. They understand digital promotion instinctively.

Put these two together and you get a synergy that moves the needle for broadcasters and podcasters… and advertisers.

For all these reasons – and because consolidation, automation, and syndication have clobbered radio’s farm team – stations and podcasters should seek each other out. 1 + 1 can = 3… or more, with coordinated, scalable workflow. Here’s the schematic.

There’s more on podcasting in my daily TALKERS updates from last week’s NAB Show. If you missed any, they’re archived at HollandCooke.com

Holland Cooke is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

TALKERS Books Announces Publication of Playing the Clip: The Digital Media Creator’s Legal Guide to Fair Use

TALKERS Books announces the release of, Playing the Clip: The Digital Media Creator’s Legal Guide to Fair Use, by media attorney (and imgTALKERS magazine associate publisher) Matthew B. Harrison, a work designed for today’s news/talk media environment where audio, video, screenshots, and quotes are not just supporting elements – but serve as the actual content itself. This technique has become particularly prevalent on YouTube and even cable news/talk TV but increasingly appears in audio form as what used to be called “actualities” – sound from another source.

The book introduces and defines what TALKERS identifies as the “Play the Clip” technique: the now-standard practice across broadcasting, podcasting, streaming, and social platforms of presenting the source material rather than merely describing it. Although this practice has become ubiquitous, it leaves content creators and providers vulnerable to legal ambiguity, uncertainty, and consequences.

At a time when creators increasingly rely on third-party media to inform, critique, and engage audiences, Playing the Clip addresses a persistent gap between how content is created and how the law evaluates it. Theimg book explains the legal concept of fair use not as a permission structure, but as a legal defense raised after copying has already occurred – an uncomfortable but essential distinction that underpins the entire analysis.

Rather than offering abstract theory or checklist-style guidance, the book focuses on how courts actually evaluate real-world uses. It examines the operational realities creators face: platform incentives, inconsistent enforcement, monetization pressures, and the false sense of security created by what “everyone else is doing.”

The central premise is straightforward: infringement is the starting point, not the conclusion- and fair use, when it applies, is the justification that must be built from there.

Playing the Clip is now available:

  • Print Edition (Amazon): $24.95
  • Kindle Edition (Amazon): Limited-time promotional price of $1.00

Free to TALKERS subscribers

In addition, TALKERS is making the book available at no cost to its readership for a limited time.

Below is a form just for TALKERS readers. Just submit your email address to receive access to a free digital copy, available in either EPUB or PDF format, depending on preference. This offer is intended to ensure that working media creators -regardless of platform or budget – can access the material during its initial release window. To receive a free book, please click here.

Industry Views

NAB Show: Hot Digital Trends: What to Know About Video, Podcasts, AI

By Holland Cooke
Consultant

imgMy notes from a real useful session with Amazon’s Andy Slater, Audacy’s Michael Biemolt, and YouTube’s Neha Taleja, moderated by WTOP’S John Wardock.

Video trends: 

  • Internet Advertising Bureau: Digital video revenue is strong, +25.4% year-over-year.
  • “It’s an accelerant” to podcasting. “Multi-modal engagement finds your audience where they are.”
  • Adding video to audio work builds trust. When they see the-face-behind-the-voice, they know you more.
  • “You’ve likely created the bulk of the content.” Adding video, “you’re repurposing.”
  • Low cost of entry. “You have an iPhone, buy a tripod.”
  • 233 million Americans have at least one smart TV, another distribution channel.
  • To be smart TV-friendly: solid lighting, quality mic, upgrade camera, catchy graphics/colors, make-up.
  • What makes someone click? Thumbnails!
  • NOT doing video is “a lost opportunity.”

Podcasts:

  • Podcast Time Spent Listening recently eclipsed Spoken Word radio TSL.
  • 58% of Americans are monthly podcast consumers.
  • “Audio + Video = podcasting in 2026.”
  • Service used most for consumption: YouTube 39% — Spotify 20% — Apple Podcasts 11%
  • “YouTube [#2 search tool, second only to owner Google] is a podcast discovery engine.”
  • IAB: 2025 podcast revenue: $2.9 billion.
  • “If you’re a radio station, you’re already in the audio business.”
  • Cannibalizing radio listening? No. “Your audience wants to spend time with your talent. Make it more convenient.”
  • “Podcasting was in ‘the training mode.’ Now it’s ready to run a marathon.”

AI trends:

  • Check out new YouTube AI tools! Among features: A/B testing thumbnails.
  • See also: OpusClip, Headliner, Descript, VivIQ, Riverside.
  • AI apps can translate work to other languages.
  • “Use it to save manhours. You have a very smart [virtual] intern.”

During Q+A, I asked: “You’ve given us some real useful ‘Do’s.’ What are the ‘Don’t’s?”

  • “Nonauthentic content”
  • “Anything forced, unnatural”
  • “Not listening. Losing connection with your audience.”
  • “Be careful with sports betting content, which dates quickly, short shelf life.”

If you missed any of this week’s NAB Show updates, click here.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

NAB Show: AI in Action — What Radio Must Know Now

By Holland Cooke
Consultant

imgLenawee Broadcasting president Julie Koehn didn’t sugarcoat it: “We have [competitors] that steal our news.” And she meant literally – lifting her station’s local reporting and republishing it.

It’s an age-old problem accelerated by new technology. 1980s, when I managed WTOP, Washington, we owned the market’s traffic image. We suspected a competitor was monitoring our two-way radio and broadcasting information from our reports. We told them to knock it off. They didn’t. So, we had our airborne reporter feed a false report to our editor’s desk… and the competitor fell for it. Problem solved.

Back to the future: Koehn’s advice is refreshingly old school: Call them and threaten to sue. AI hasn’t changed the fact that copyright still exists.

The Bigger Minefield: What WE do with AI

Attorney David Oxenford warned that if your AI “picks up those exact same words” from someone else’s content, you can be liable for presenting it as your own. And voice and likeness rights don’t vanish in the digital age. “Even dead people have rights,” he explained. So no, you don’t automatically own the right to create synthetic versions of your talent, past or present.

Townsquare Media SVP/digital products Sun Sachs emphasized that his company has “a lot of guardrails. Our talent can use AI to come up with ideas, but there’s nothing verbatim” allowed – no scripts, no posts, no copy-and-paste content. Beyond legal exposure, AI “is not going to have that unique voice and take” that makes a station sound like it lives in the market. Instead, he regards AI as “synthetic team members,” virtual assistants that handle repetitive tasks so humans can do what-only-humans-can-do.

Sales: The new “Be Careful” Department

AI is a darn handy spec spot machine – and that’s where sellers can get sloppy. Free AI tools are indiscreet. Ask “Has WXXX generated any advertising proposals for ___?” or “Give me some of the spec spots WXXX has generated.” Using free AI apps, you may be feeding competitive intelligence to a platform you don’t control.

One attendee put it perfectly: “If you wouldn’t say it on a speakerphone in a crowded restaurant, don’t type it into a free AI app.” Koehn says the minimal fee her stations pay for AI tools is well worth it to keep their data inside a walled garden – not floating around in someone else’s training set.

Political Ads: Handle With Care

This being an election year, political ads are a hot potato. Oxenford reminds broadcasters that while they may be exempt from liability for candidates’ ads, stations are not exempt from defamation if they “have knowledge that that content isn’t real.” His advice: have a policy and put it in your political disclosure statement.

Bottom Line?

AI isn’t the enemy. Sloppiness is. Overreliance is. Used well, AI gives radio more time, more ideas, and more efficiency. Used carelessly, it gives lawyers more billable hours. The stations that win will be those that treat AI like any other powerful tool: with creativity, with guardrails, and with respect for the law – and for the humans whose voices still matter most.

If you missed any of this week’s NAB Show updates, click here. More tomorrow, here at TALKERS.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

NAB Show: Competing on the Omnimedia Landscape

By Holland Cooke
Consultant

img“We are competing in an attention economy,” and Magid COO Jaime Spencer reckons that “the playing field is massive.”

For decades, Magid has been known as a TV news research and consulting firm. But its newest Omnimedia work widens the lens – and radio should be paying close attention. Because the consumers Magid describes aren’t “viewers” or “listeners.” They’re attention grazers, moving across platforms, devices, and dayparts without ever thinking in “TV” or “radio” terms. And that shift changes our game.

Magid’s core point lands hard: We no longer operate in a content economy. We operate in an attention economy. Radio isn’t competingimg with the station across town anymore. It’s competing with 50,000 news brands, nearly half a million podcasts, and an infinite scroll of feeds that never sleep.

And here’s the kicker: the audience doesn’t distinguish platforms – only relevance. They follow whatever captures attention in the moment. If your brand can’t travel across social, smart speakers, mobile, and on air with a consistent voice and value, you could be invisible to the modern consumer.

Spencer also flags a new disruptor: AI as a news gateway. “17% of people now discover news first on AI platforms – higher than push alerts and newsletters. Considering that platform didn’t exist two years ago, that’s a big number.” That’s also a flashing red light for radio. If AI becomes the first stop for facts, radio must become the first stop for context, clarity, and humanity – the things AI can’t localize, empathize with, or improvise.

“Consumers are overwhelmed.” They’re juggling nearly six streaming services and still feel behind. That’s an opening. Radio’s superpower has always been curation – a trusted voice cutting through the noise. In an Omnimedia world, that skill becomes a premium product.

Finally, Magid’s emotional driver research reinforces what great programmers already know: passion beats function. Utility alone (i.e., “Breaking News”) won’t hold audience. Emotional gravity will. “Consumers are looking for comfort and affirmation.” Per Magid’s Trust Index research: Public media outlets like NPR perform strongly, while polarizing figures such as Glenn Beck, Rachel Maddow, and Sean Hannity also rank in the top quartile, skewed by affirmation of audience beliefs.

The bottom line? The Omnimedia consumer is already here. Radio wins by being the most human, most local, most emotionally resonant voice in a chaotic media diet – not by being “radio,” but by being essential wherever the audience happens to be.

See Jaime Spencer’s deck here.

If you missed yesterday’s NAB Show update, click here. And if you are here in ‘Vegas this week, look for me. Maybe we can grab a cuppa cawfee. If you aren’t here, look for my NAB Show update here tomorrow.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Monday Memo: The Future of Radio isn’t Radio, It’s Reach

By Holland Cooke
Consultant

imgAs a newly minted program director (remember them?), I found the 1980 “NAB Radio Programming Conference” downright enchanting. New-tech cart machines (remember them?) would FIND the splice! And after the cart played, a flashing light saved careless DJs from accidentally playing it again.

Back to The Future: Hello from fabulous Las Vegas, where radio has been folded-into what is now called The NAB Show. Among sessions I will be attending here this week:

  • “Improving the Listener Experience,” which has suffered from cutback-after-cutback;
  • And I will be the guy typing as fast as I can at “The Local Advertising Buying Landscape: Find Out What’s Driving Digital Sales, Revenue and Growth Opportunities.”

At the annual TALKERS conference 20+ years ago, publisher Michael Harrison coined the term “Media Station,” meaning: “Analog-rooted media such as radio stations, TV stations, and newspapers will have the digital capability of assuming each other’s roles in the multi-platform environment of the 21st century. No media brand will be limited to the AM/FM dial, the VHF/UHF TV set, the printed page delivered to the front porch, or even a specific channel. Every small AM radio station could be a sleeping SiriusXM Satellite Radio.”

This year’s NAB Show goes-there, with, among other sessions:

  • “Hot Digital Trends: What to Know About Video, Podcasts and AI;” and
  • “The Omni-Media Landscape: Mapping Reach, Affinity, and the Future of Media.

Recently, when CBS Legal wouldn’t let Stephen Colbert air his interview with surging Texas U.S. Senate candidate James Talarico (D), he posted it to YouTube, where it got roughly FIVE TIMES the views his TV show gets most nights. So… with technology now enabling individuals, I sure won’t miss:

  • “A Crew of One: Solo Storytelling Strategies,” where the NAB Show says we will “Learn how to manipulate space and time as a solo storyteller, getting set up for success, working with multiple cameras, and keeping the flow from start to finish.”
  • Ditto “The Ultimate Creator Studio Tips and Tricks;” and
  • “The Fandom Flywheel: Building Scalable Media Ecosystems in The Bravoverse.”

With Uncle Sam’s big birthday looming, there’s “America 250: Owning the Moment – How Radio and TV Will Drive Community, Culture and Revenue in 2026;” and “The First Amendment and Press Freedom in Today’s Media Landscape.”

If you are in ‘Vegas this week, look for me at all-of-the-above. Maybe we can grab a cuppa cawfee. And no matter WHAT the dealer is showing, always-always split Aces and 8s. If you aren’t here, look for my NAB Show report again here tomorrow.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Talk Radio Mile Markers

By Pamela Garber, LMHC
Grand Central Counseling Group
New York

imgIn a piece I recently wrote for TALKERS I encouraged talk show hosts and producers to book more guests from the mental health profession to provide much-needed relief from the alarming level of anxiety afflicting American society. Since then, the non-stop news cycle, replete with the media pushing people’s buttons to keep them sucked in, has me further convinced this need would benefit the medium as well as the public. Win-win.

People today are negatively impacted by fear, pressure, disgust and confusion. Pressure to keep up with runaway technology. Fear of crushing financial responsibilities and institutional betrayal. Anger over ever-lurking danger from scams, identity theft, and violent assault on the street. Confusion over rapidly changing values, diminishment of ethics, and contentious relationships.

The result: talk radio listeners (as well as potential ones) are drowning in anxiety.

Where does the tumult of an increasingly noisy and uncertain world reach a daily crescendo?  On news/talk radio, of course. That unto itself is not a bad thing. The airing of news and views in the public marketplace of ideas is both therapeutic and a healthy exercise of our First Amendment rights. It is also grimly entertaining.

However, as both a therapist in practice for over two decades and a guest on many talk show interviews, I strongly believe that people need an occasional “spoonful” of relief to “help the medicine go down.” It’s not that I’m advocating sugar coating the content. But even just acknowledging the problems real people are facing from a human perspective can alleviate pain.

Mile markers to the rescue

My experience as a running enthusiast evokes a talk radio reference to the “mile markers” that dot the paths of long-distance races.

It was at mile 18 in the New York Marathon when I first yearned for a mile marker. Mile markers are those coveted little stations along the running races where everyone who extends their arm to offer runners a cup of water or Gatorade is Florence Nightingale to each participant who grabs the “reward.”

A little mile marker has such a big impact on going the distance in races (and in life). Life is hilly, sometimes suddenly downhill, with sprints and injuries, struggling to keep pace, and pretending to be slow. Mile markers in real life give us a boost.  That occasional mental health expert popping up every now and then as a news/talk radio element can put things in context, offer solutions, and stop the spread of those deadly words: “I can’t listen to this anymore; It make me too anxious.”

Check out this talk radio hit, “Close My Ears,” by Gunhill Road by clicking here.

Pamela Garber, LMHC is a practicing therapist based in NYC and South Florida and a longtime guest mental health commentator on radio and television news programs across the nation. She can be contacted by phone at 646-745-6709 or email at Pamelagarber@gmail.com.  Her website is Grandcentralcounselinggroup.com.

Industry Views

Monday Memo: The 2026 Case for Weekend Talk Radio

By Holland Cooke
Consultant

imgTime Spent Listening to podcasts has now surpassed TSL with spoken word radio. And both are fraught.

Anyone can do a podcast, and everyone seems to be. How to get found/subscribed-to/shared?

  • And in this listen-when-ever-you-want culture, basing Return On Investment in a brokered-time weekend ask-the-expert radio show that only reaches real-time listeners is increasingly dubious.

So, I’m helping podcasters I work with to do both. To amplify the impact of all the work you put into a podcast, make radio your content engine.

Yes, radio, for two big reasons:

  • Credibility, because? Anyone can do a podcast. But being on broadcast radio makes you seem “real.” The station delivers you an existing audience that trusts its information, supports its advertisers, and listens habitually. You are live, interactive, and “car radio.” And interview guests will be easier to attract to your on-air show than to a podcast.
  • As a podcaster, you are already an audio publisher – but you’re doing all the work yourself, reckoning what’s relevant to your listeners – a slow, lonely way to build an audience. Host a call-in radio show, and everything changes. Your callers and guests become the content pipeline that makes your podcast more than just you-talking. Their questions position you as an authority and offer proof of what your audience wants. No guesswork. No blind spots. Just nonstop relevance that keeps listeners leaning-in, coming back, and sharing your podcast with friends.

This 1 + 1 can = lots more than 2, when your show and podcast promote each other; and as this process repurposes content to social media, E-newsletters, video, and other online resources. Here’s the schematic: http://getonthenet.com/workflow.png

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Creators, Commentators, or Publishers: Liability Remains the Same

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgThe rise of independent, talk show-style political commentary on YouTube has created a new class of media actors who do not see themselves as broadcasters, journalists, or publishers. They see themselves as creators. That distinction is real in terms of identity, tone, and platform. It is not real where it matters most: liability.

The difference exists in how the work is produced and presented. It disappears the moment the content is published.

In practice, these creators are engaging in acts that courts have long recognized as publication. They are selecting topics, framing narratives, editing clips, and distributing content to large audiences. Those decisions are not neutral. They are editorial.

The absence of FCC regulation in this space has created a persistent misunderstanding. Traditional broadcasters operate under a regulatory framework that includes licensing and content restrictions. Independent creators do not. But the lack of FCC oversight does not reduce exposure. It removes one layer of regulation while leaving the core legal risk fully intact.

Defamation law applies equally to both groups. A false statement of fact about a real person that causes reputational harm can give rise to liability whether it is spoken on a licensed radio station or uploaded to a monetized YouTube channel. The standards may differ depending on whether the subject is a public or private figure, but the underlying obligation remains the same: accuracy matters.

There is no YouTube exception. There is no creator carveout. The law does not care how the content was distributed, what the platform calls you, or how you see yourself. It cares who made the statement, who chose to publish it, and whether it was false.

The structure of YouTube content introduces additional risk. Many creators rely on rapid production cycles and clip-based commentary. This increases the likelihood of error, particularly when context is compressed or omitted. Editing choices that seem minor from a production standpoint can materially change meaning, which is precisely the type of conduct that courts examine in defamation and false light claims.

Monetization further complicates the analysis. Revenue from ads, memberships, or sponsorships strengthens the argument that content is commercial in nature. That does not eliminate First Amendment protections, but it can influence how a court evaluates intent and reasonableness.

There is also a tendency to assume that platform norms provide a form of protection. If a piece of content is allowed to remain online, or even promoted by an algorithm, it can feel implicitly validated. That assumption is misplaced. Platform enforcement decisions are not legal determinations. They are business judgments.

The most important point is simple and often overlooked. Liability does not turn on intent. It turns on what was said, whether it was false, and whether reasonable steps were taken to verify it.

The platform may change how content looks. It may change how fast it spreads. It may change who gets to participate.

It does not change the consequences of getting it wrong.

Time passes. Technology and fancy packaging change. Exposure and liability do not. 

Matthew B. Harrison is a media and intellectual property attorney who advises talk show hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry Views

Sabo Sez: The “Constant Threat” Isn’t Exactly What It’s Cracked Up to Be

By Walter Sabo 
A.K.A. Walter Sterling, Radio Talk Show Host

imgAssessing the hourly threat to the very existence of the medium of radio is a popular hobby among conventioneers. The audience levels for radio are astonishingly constant since 1970, but according to “radio people,” they are living at the edge of a volcano. Spotify radio, SiriusXM radio, Pandora radio, TuneIn radio, Internet radio, there are all kinds of radio! General Motors wants to throw AM/FM radio out of the car as in “do you really need radio in the car?” Radio’s response to the in-car-removal threat is by promising non-stop typhoons and hurricanes.

The actual threats to established radio companies are non-established radio companies. With the death of meaningful on-air competition, a consolidated industry can easily anticipate the strategies of all major “brands” (formerly known as stations). What cannot be anticipated are actions that are a true threat: Outlier owners throwing creative grenades into the sleepy radio ecosystem.

All viable radio formats launched as unanticipated surprises. New formats are greeted with hostility and predictions of doom. All of them. Yes, even adult contemporary. Eventually – or tomorrow – a new format will be deployed by a desperate owner with a handful of stations, an owner with a retailer’s mentality will go for broke with a format – or a series of shows – that will not be anticipated, cannot be duplicated and is not cheap.

See the threat? A true threat will be a new format that successfully attacks the core of dozens – hundreds of established stations, stations owned by venture capital. It will not be anticipated, cannot be duplicated by hundreds of stations and does not “scale” i.e. isn’t cheap. But the new format would be so rapaciously embraced by the public that it would force all other stations to completely change their on-air content and their sales strategies. Imagine the impact of that threat.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many others. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He recently began hosting “Another Side of Midnight” weekends on WABC, New York. He can be reached by email at sabowalter@gmail.com or phoned at 646-678-1110.

Industry Views

Monday Memo: Why Local Media Still Moves Communities

By Holland Cooke
Consultant

imgIn “When Everyone Knows That Everyone Knows” (Scribner) cognitive scientist Steven Pinker unpacks a deceptively simple idea: Society runs on common knowledge. Not just what people know individually, but what they know OTHERS know-they-know.

Read that again, aloud. It describes the invisible wiring that drives humans to coordinate, trust, cooperate, and sometimes revolt.

If that sounds abstract, it shouldn’t. Radio and television are the most powerful common knowledge machines ever invented. And in an era when media fragmentation has turned audiences into isolated microtribes, broadcasters who understand Pinker’s point gain a strategic advantage.

Broadcasting creates the “Shared Reality” communities run on

When a radio or TV station says, “Schools are closed,” that’s not just information. It’s a signal that everyone else in town heard the same thing. That shared certainty is what lets a community move in sync. Pinker reckons that this is the essence of coordination: people don’t just act on facts – they act on what they believe others believe.

This is why broadcasters remain indispensable during storms, emergencies, elections, and civic moments. Digital platforms can inform individuals. Only broadcasting can inform everyone at once, and – crucially – make it known that everyone else heard it too.

Trust and legitimacy flow from common knowledge

Pinker notes that institutions derive their authority from shared understanding. Money works because everyone knows everyone else accepts it. Laws work because everyone knows everyone else knows the rules.

Local broadcasters occupy that same psychological space.

A trusted anchor or morning host doesn’t just deliver news – they confer legitimacy. When they say, “Here’s what’s happening,” they’re not merely reporting; they’re establishing the community’s shared frame of reference. In a fragmented media world, that’s gold.

Dueling Realities: FOX News vs MSNow

Inside each bubble, people know what everyone-like-them knows. When national narratives clash, local broadcasters become the last shared reality left.

Local radio and TV, by contrast, still operate in the realm Pinker describes: weather, schools (and EVERYTHING ELSE that triggers a parent’s concern), roads, emergencies, local elections, shared rituals and routines. These are not ideological. They’re lived. Local broadcasters still produce the kind of common knowledge that makes a town function. Cable networks and partisan talk radio produce the kind that makes a tribe feel coherent.

Local broadcasting is still where a community becomes a community.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

SABO SEZ: Common Sense is Always the Solution

By Walter Sabo
A.K.A. Walter M Sterling
WPHT, Philadelphia
Sterling Every Damn Night
Sterling on Sunday Syndicated, TMN
Another Side of Midnight, WABC, New York

imgIn 1952, the success formula for today’s radio was discovered and put into practice by two hungry entrepreneurs:  Todd Storz and Gordon McLendon. Both men owned dying radio stations in medium and major markets. The industry was suffering from a lack of purpose or solutions due to the advent of television which drove the migration of hit network radio shows to television. Lucille BallBob Hope, and Gertrude Berg were on radio first.

Storz and McLendon developed “Top 40” with their own brains and money. Top 40 was research and focus group based, as well as. Storz tried it first in Omaha, then Kansas City and Miami. McLendon in Dallas, Houston, Minneapolis, and New Orleans. The formula was simple but not obvious. Their common-sense solution worked in all formats: music and talk.

Ruth Meyer was Storz’s PD in Kansas City and I worked with her at ABC. She was very clear when outlining the Storz history, “It was all Todd.”

Success ingredients

The formula: Target one demographic. Play their hits – often. Call out the names of as many people in the audience as possible – make the listener a star.  Present with enthusiasm. Promote at every local crowd event possible. Repeat.

All of the McLendon and Storz stations grew instantly, usually to number one.

That ingredient list works repeatedly for station after station for decades. But, and here’s the but, all of those ingredients have to be in the recipe. Leave out promotion, for example, or research, and it doesn’t work. But the full ingredient list does work for every single format.

I asked Mickey Luckoff, who ran talker KGO as the number one station in San Francisco for most of our lives, how he selected his on air talk hosts to which he replied, “They all come from top 40 because I can teach them talk but I can’t teach them radio.” His promotions were non-stop and smart, TV campaigns were non-stop and research, yes, research – non-stop!

When Adult Contemporary was evolving, my team was responsible for the NBC FM properties. Corporate finance people who went to Wharton urged me to go slow, layer in expenses when launching this odd new format. I knew layering was a recipe – for failure!!! All the ingredients had to be rolled out at once. In 1981, WYNY in New York had a $2 million dollar cash and a $2 million barter promotion budget. Result, a $3 million profit and a 5 share.  Thanks to PD Pete Salant and GM Al Brady Law. We used the Storz/McLendon recipe with AC music and Dr. Ruth, it obviously works.

WGMS-FM was a classical station in Washington, DC. When it was owned by RKO and run by visionary Jerry Lyman, it applied the Storz/McLendon recipe to classical music. Their promos announced that WGMS played “Real Oldies – Your favorites from the 1600s, 1700s and 1800s!” WGMS aired a tight playlist of hits. Special weekends were popular, such as a “Beethoven Weekend” with t-shirt giveaways. The station was a profit monster, top 10 in Washington DC.

Five years ago, WABC-AM was about 28th in NYC as a result of cutting costs, by god the cost cutting was epic and so was the failure. Today, John Catsimatidis, the owner, and Chad Lopez, the president, have grown the station to a 4 share and number eight in New York. An AM talk station, number eight and growing. What? How? They put in all the ingredients. The station is data driven. The talent is live. External paid ads run for WABC almost every single day. The air team goes to local events to meet the crowds. WABC airs live listener music requests and dedications on the weekend with Cousin Bruce Morrow and Joe Piscopo – live. Did I mention live?

Today not history

The team is happy. They are making radio. This isn’t nostalgia. Mr. Cats is a very current based businessman who expects results. Like Storz and McLendon he is an entrepreneur, a private owner deploying common sense. He’s doing what is proven, what works. Bravo.

Conclusion: There is nothing wrong with radio. Just stop. Include every ingredient in the proven recipe; expect stunning results.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many others. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He recently began hosting “Another Side of Midnight” weekends on WABC, New York. He can be reached by email at sabowalter@gmail.com or phoned at 646-678-1110.

Industry Views

Monday Memo: “Tell Me What Happened”

By Holland Cooke
Consultant

imgGood News/Bad News: Fender‑benders, slip‑and‑falls, and other “injuries caused by the negligent, careless, or reckless actions of others” will always happen. That’s the good news…for personal injury attorneys. Their bad news is that supply WAY-exceeds demand, and their advertising reflects it.

It all looks the same. The billboards are interchangeable: a headshot and a promise of six-figure settlements. When everyone is saying the same thing, differentiate with gimmicks. TV spots are either goofy shtick or tough-guy talk. Where I live, “The Heavy Hitter” has a phone number jingle Southern New Englanders can sing from memory. Competitors’ numbers are even easier, 444-4444 and 777-7777.

If you will be in Las Vegas for the NAB Show, turn on local TV there. You will howl. Some firms pitch “we charge less,” like a radio station dropping trou’ on rate to grab the whole buy. And there are the nationally syndicated spots, customized for local firms, in which cartoonishly terrified insurance executives beg to settle. Or the hard-boiled attorney threatens to “beat them in court.” Baloney! A jury trial is the last thing most personal injury firms want. Too time consuming, too risky.

Like radio’s, a lawyer’s inventory is perishable. We can’t monetize yesterday’s unsold avail. And lawyers can’t add the client who didn’t come in yesterday for that free, no obligation consultation. No “intake,” no sale. Which is exactly why they should be using radio.

“The lawyer is in, the meter is off” is the proposition when attorneys host brokered weekend talk shows and take listener calls. No look-alike billboard or tacky TV spot can humanize the attorney – and demonstrate comforting counsel – like eavesdropping on a conversation with a caller’s relatable situation. So instead of slogans or shouting about settlements, build the client’s message around four words that are turning callers into clients on weekend talk radio: “Tell me what happened.”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Providing Support and Comfort to the Suffering Masses

By Pamela Garber, LMHC
Grand Central Counseling Group
New York

imgIn ongoing discussions about the dwindling relevance of radio in the modern world, the medium is grudgingly defended as a reliable “first responder” during times of public emergencies.

Nothing beats having an old-fashioned battery powered radio handy when confronted by hurricanes, tornados, blizzards, earthquakes, wildfires, floods, blackouts, and (dare I say it) weapons of war. Yes, radio is quite useful in the thick of natural “disasters” when the grid goes down, and the lights go out.

However, we are missing a huge opportunity by limiting radio to the roleimg of modern-day media Sterno.

I’ve been a practicing therapist in New York and South Florida for the past 25 years, and although not a host, I have served, and continue to participate, as a guest on broadcasts across the nation, discussing the emotional connections between hot news topics and people’s feelings. I am not alone in the perception that people of my profession have performed for decades as fully invested members of the talk radio family.

During this period, it has become obvious that the one-time talk radio mainstay of the in-house or “go to” mental health professional has become an endangered species. Some of the biggest names in radio were practicing therapists. They were a familiar part of the talk (even news/talk) format. Without turning this into a historical essay or a scold, it is sad to note that most of them are gone.

Ironically, now more than ever, the deeply troubling events in the world, the nation, and our local communities, constituting news and statistics, are bringing deep emotional pain and crippling anxiety to the masses… especially the kind of people likely to tune in to talk radio. Professionals. Businesspeople. Workers. Parents.

Looking for younger demos? Gen-Z is perhaps the most anxiety-plagued segment of the population. These “kids” need support, guidance, and understanding.

Hurricanes and heat waves are not the only disasters that call for the helpful and healing power of radio.

The hot topics of the day: crime, inflation, corruption, disease, ignorance, racial strife, and identity politics – not to mention the ever-lingering threat of nuclear devastation – are not merely subjects (and excuses) to vent blame, anger and hate. They contribute to an environment of deep fear and institutionalized discomfort. There are millions of real-life, personal “disasters” going on out there, exacerbated by relationship betrayals and family breakdowns, that make a heavy snowstorm feel like an adventure by comparison.

Stoking people’s fear and anger with cherry-picked cherry bombs is only a small part of the equation when it comes to serving the desperate needs of both current and potential listeners.

It would be a good thing to bring back to the talk radio menu some psychology shows and professional purveyors of emotional clarity, available in the local communities, as guests to dole out much sought compassion, empathy, guidance, and old fashioned advice.

Pamela Garber, LMHC is a practicing therapist based in NYC and South Florida and a longtime guest mental health commentator on radio and television news programs across the nation. She can be contacted by phone at 646-745-6709 or email at Pamelagarber@gmail.com.  Her website is Grandcentralcounselinggroup.com.

Industry Views

Take Back the Airwaves: Why Radio’s Future Belongs to Main Street, Not Wall Street

By John Caracciolo
President/CEO
JVC Broadcasting

imgThe recent shutdown of CBS News Radio isn’t just another media headline – it’s a wake-up call. A clear example of what happens when decisions about our information, our communities, and our voices are made in corporate boardrooms disconnected from real life.

This wasn’t a programming failure. It wasn’t a lack of audience. It was an accounting decision – made by people who don’t live in the communities radio serves, don’t rely on it, and don’t understand its true value. And that’s exactly why they got it wrong.

Radio has never been more important. In an era flooded with misinformation, algorithm-driven content, and faceless digital noise, radio remains immediate, local, and – most importantly – trusted. It’s the one medium that still shows up live, every day, in real time, for real people.

Radio isn’t dying. It’s being stripped down by people who don’t know how to grow it. But here’s the truth: this moment isn’t just a loss – it’s an opening. A rare and powerful opportunity to rebuild something better. Because what’s missing right now isn’t demand. It’s leadership. This is the moment to create a new kind of radio network – one built not for Wall Street, but for Main Street. A network designed to empower local stations, not replace them. One that helps stations monetize their greatest strength: localism. Local voices. Local news. Local advertisers. Local trust.

Let’s be clear about something: consolidation itself isn’t the enemy. When done right, consolidation can be a powerful tool – one that strengthens local newsrooms, provides resources, and creates the scale needed to compete in a modern media landscape. But there’s a line. When consolidation is used purely for profit – when it strips stations of their local identity, cuts talent, and replaces service with spreadsheets – that’s when it fails. Profit must be our servant, not our master. The future of radio depends on getting that balance right. We need smart, strategic growth that invests in journalism, expands local reporting, and gives stations the tools to thrive – not survive. We need leadership that understands scale should support localism, not suffocate it. That’s where the opportunity is right now.

The future is a network that works differently – a network that partners with local stations to amplify their voices, not drown them out. One that provides national scale where it matters – news gathering, distribution, sales infrastructure – while keeping content authentic and rooted in the community. A network that helps local stations win. Because local radio doesn’t need to be replaced – it needs to be reinforced.

Imagine a network that:

  • Delivers credible, trusted national news while allowing stations to localize and own the story • Builds shared revenue models that actually benefit local operators.
  • Gives advertisers access to both national reach and local impact.
  • Invests in talent, not cuts it.
  • Uses modern tools – digital, streaming, social – to extend radio’s reach without losing its soul.

That’s not just possible – it’s necessary. This is how we make radio competitive again. Not by shrinking it, but by strengthening what made it great in the first place. And let’s be honest – no one is better positioned to build this than the people who actually believe in radio. We have the tools. We have the experience. We have the relationships. And most importantly, we understand the audience because we’re part of it.

This is the time to act. The vacuum left by corporate retreat is real, and it won’t stay empty for long. Either Main Street steps in to rebuild radio with purpose, or something else will fill that space – and it won’t have the same commitment to trust, community, or truth.

So, let’s not waste this moment. Let’s take back the airwaves from bureaucratic investors who see radio as a line item instead of a lifeline. Let’s build a network that works for stations, communities, and listeners. Let’s make radio great again – not by looking backward, but by building forward. This isn’t the end of radio. It’s the beginning of its next chapter. And this time, we’re writing it. Let the revolution begin my friends, who’s with me?

John Caracciolo is the president and CEO of JVC Broadcasting.  He can be emailed at johnc@jvcbroadcasting.com or phoned at 631-648-2525.  

Industry Views

Monday Memo: “What Matters Next” for Radio?

By Holland Cooke
Consultant

imgIf you work in radio, you’ve heard every flavor of AI anxiety. Some fear it will wipe out jobs. Others treat it like a super shortcut – cranking-out spots, promos, and proposals faster and cheaper. Kate O’Neill’s What Matters Next lands squarely in the middle of this tension, and its message is one radio people need to hear: AI isn’t the disruptor. Human behavior is. AI just accelerates the consequences.

The book’s central argument is blunt: The organizations that thrive in an AI-driven world are the ones that stay relentlessly human. Not sentimental – human. Curious. Adaptive. Willing to rethink habits that calcified long before the first smart speaker ever said, “Now playing.” That’s a mirror radio hasn’t always wanted to look into.

For decades, the industry has survived by optimizing the familiar: tighter clocks, leaner staffs, syndicated shows, templated production, and “good enough” digital. AI tempts some operators to double down on that instinct – to automate more, localize less, and hope listeners won’t notice. This book argues the opposite: AI punishes sameness and rewards originality. When every business has access to the same tools, the differentiator becomes the people who use them with imagination, empathy, and purpose. That should sound familiar. It’s what radio used to brag about.

O’Neill also warns against the other extreme, the fear-driven paralysis that keeps talented people from experimenting. AI isn’t a job eater; it’s a task eater. It clears the underbrush so humans can do the work only humans can do: judgment, storytelling, connection, and community presence. In radio terms: the stuff listeners actually remember.

Imagine a morning show that uses AI not to replace prep, but to deepen it, surfacing hyperlocal stories, analyzing listener sentiment, or generating alternate angles on a topic the hosts want to explore. Or a sales team that uses AI to tailor proposals to each client’s issues instead of reshuffling the same deck. How about a newsroom (remember them?) that uses AI to sift data so stations can spend more time delivering what’s special to listeners (and sponsors): helpful local news they can’t get anywhere else. None of that eliminates jobs. It elevates them.

This book’s most important warning is this: AI widens the gap between organizations that learn and organizations that cling. Radio has lived through this before – streaming, podcasting, social media, smart speakers. The winners weren’t the ones who panicked or the ones who ignored the shift. They were the ones who adapted early, experimented often, and stayed close to their audience.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Monday Memo: Anatomy of a Results-Producing Spot

By Holland Cooke
Consultant

imgLet’s start with what NOT to do, The 7 Deadly Sins Of Small Business Advertising:

  1. Talking about yourself too much. Customers care lots less about your story than their problem.
  2. Using clichés. “Quality service,” “relaxing atmosphere,” “friendly staff,” and “committed to excellence” are noise. WORST: the hollow “for all your ____ needs.”
  3. Listing everything you do. Think: message, not menu.
  4. Trying to sound big. Avoid that corporate sound I described in last week’s column here. It distances you from your prospect.
  5. Trying to be clever instead of clear. If they don’t get it instantly, they move on. And you risk seeming unserious.
  6. Too much copy, so the spot sounds rushed, a motor-mouth pitch. Instead, let it breathe.
  7. Ending with a weak call to action. “Visit us today” is not a call to action. It’s a shrug.

Your messaging will instantly improve if – in the words of George Constanza – you “do the opposite” of committing these sins.

A strong ad has four parts:

  1. A clear, strong opening line. “When you lie in bed at night, do you hear a scratching sound?” The opening line should speak directly to the customer’s life. Note Magic Words “you” and “your.” Start in their world – with their dilemma – and walk-them-into your world, how you fix it.
  2. A simple promise. Tell them what they get —  not what you do. “Call before noon and sleep on a new mattress tonight.” Problem solved. A promise is emotional, not technical.
  3. A reason to believe. Keep it short. “Sameday service, even on weekends,” or “We’ve solved this problem for 20 years.”
  4. A strong call to action. Tell them exactly what to do next. Be specific and immediate. “Click to find out – in just seconds – to find out what your house is worth.” Or “Instant cash for your car. Call for our offer.”

This is #3 in my 3-part series about optimizing commercial copy, the fundamentals we’re covering in Sales meetings as I visit client stations this spring. If you missed the first two installments, here are “If It Doesn’t Matter to the Customer, It Doesn’t Matter” and “Your Local Advantage.” And help yourself to my free E-book, “Spot-On: Commercial Copy Points That Earned The Benjamins,” 12 more pages of what-worked, collected in my travels.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Monday Memo: Your Local Advantage

By Holland Cooke
Consultant

imgSmall businesses often underestimate their greatest competitive edge. It’s not price. It’s not selection.

It’s localness. Big companies spend millions trying to sound personal and relatable. Small businesses already are those things – yet they often fail to exploit their advantage.

Common small business marketing mistake: Trying to sound big, speaking in an unnatural tone, a kind of “corporate costume.” It sounds like: “We are committed to excellence” or “Our mission is to provide unparalleled service” or “We pride ourselves on quality and customer satisfaction.” That’s verbal Styrofoam. Nobody talks like this and nobody remembers this.

Local isn’t just location

It’s a feeling. When customers say they prefer to “shop local,” they don’t necessarily mean geographically close, independently owned/noncorporate. Those things do matter, but they’re not the heart of it.

What customers really mean is:

  • “I feel like these people understand me.”
  • “They get what matters here.”
  • “They’re part of this place.”
  • “They care about the same things I do.”

Local is emotional

It’s relational, human. Show that you understand the place your customers live by referencing familiar landmarks, acknowledging local quirks, using neighborhood names, mentioning local events, speaking the way locals speak. Explaining that the advertiser is “just off the rotary at the bridge” tells would-be customers: “We’re here. We get it.” Big brands can’t fake that.

Tout personal service: 

“You can buy the same shed from Lowe’s or Home Depot, cash-N-carry. Buy yours at Lorraine Lumber and Paul Jr. will set it up in your back yard.”

This is the second installment in a 3-part series about optimizing commercial copy, the fundamentals we’re covering in Sales meetings as I visit client stations this spring. If you missed last week’s column, here’s “If It Doesn’t Matter to the Customer, It Doesn’t Matter.”  Next week here: “Anatomy of a Results-Producing Spot.”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Spring-Forward Show Prep

By Holland Cooke
Consultant

imgUnless you live in Hawaii and Arizona (except the Navajo Nation) or American Samoa, Guam, the Northern Mariana Islands, Puerto Rico and the U.S. Virgin Islands, your clocks will change when we “Spring Forward” on Sunday 3/8.

Every year, that one missing hour becomes a big topic of conversation. So, it’s an opportunity to flex your local radio advantage. Plan now to empathize with the emotional and practical adjustments listeners are confronting, including…  

Darker Mornings
Positive:

  • Later sunrise can feel cozy, especially for people who enjoy easing into the day.
  • Early-morning workers may appreciate the quieter, calmer pre-dawn hours.

Negative:

  • For many, waking up in darkness can be jarring.
  • Kids heading to school and commuters on the road face reduced visibility.

Longer Evenings
Positive:

  • More daylight after work boosts mood, encourages outdoor activity, and feels like the unofficial start of spring.
  • Families get more time outside; businesses tied to recreation, dining, and retail see a lift.

Negative:

  • Evening routines shift, especially for parents managing homework, sports, and bedtime.
  • People who work late may feel the day stretching uncomfortably long.

Sleep Disruption
Positive:

  • Some listeners welcome the psychological “reset” of a seasonal shift.
  • A later sunset can help night owls feel more aligned with the clock.

Negative:

  • Losing an hour can hit hard.
  • Many experience grogginess, irritability, and a few days of circadian chaos.

Health and Mood
Positive:

  • More evening light is a proven mood-booster.
  • For those prone to Seasonal Affective Disorder, the extended daylight is a relief.

Negative:

  • The abrupt change can trigger fatigue, headaches, and short-term stress.
  • Sleep-deprived mornings can amplify anxiety.

Productivity and Daily Rhythm
Positive:

  • Longer evenings can inspire productivity, exercise, and social plans.
  • People feel like they “get their life back” after winter.

Negative:

  • Morning productivity tanks for a few days as bodies adjust.
  • Parents, shift workers, and early risers feel the strain most acutely.

Safety Considerations
Positive:

  • More daylight during high-traffic evening hours improves visibility and reduces accident risk.

Negative:

  • Darker mornings increase hazards for pedestrians, cyclists, and schoolchildren.
  • Sleep deprivation contributes to slower reaction times.

Energy Consumption
Positive:

  • Longer daylight in the evening can reduce lighting needs.
  • Outdoor activity replaces indoor energy use.

Negative:

  • Darker mornings mean more lights, heat, and coffee makers running earlier.
  • Any savings are inconsistent and vary by region.

Impact on Schedules
Positive:

  • The seasonal shift feels like a milestone — spring is coming.
  • People use the change as a cue to refresh routines.

Negative:

  • Parents, pet owners, and anyone with a rigid schedule face a tough adjustment.
  • “Losing an hour” becomes a shared gripe.

So, What’s a Radio Station To Do?
This is where local radio can shine – being human, helpful, and hyper-local.

  • Songs about time: Cyndi Lauper’s “Time After Time,” Cher’s “If I Could Turn Back Time,” etc.
  • Explain the history of Daylight Saving Time(NOTE: it’s “Saving,” not “Savings”).
  • Ask callers how they feel about DST. You’ll get strong opinions on both sides…and stories.
  • “What will you do with your longer evenings?”
  • Giveaways that fit the moment: Coffee cards, breakfast treats, outdoor gear, spring-cleaning kits.
  • Partner with advertisers: “Spring Ahead Specials,” etc.
  • Interview a local health pro about sleep.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

SABO SEZ: What Happened to Sex?

By Walter Sabo
A.K.A. Walter M Sterling
WPHT, Philadelphia
Sterling Every Damn Night
Sterling on Sunday Syndicated, TMN

imgTalk radio has a long incredibly successful run of shows about sex.

SEX SELLS. What happened to shows on radio that talk about sex? In the olden days, numerous shows focused on sex and relationships. Traditionally, time liberates cultural tolerance of conversations about sexual intimacy. Television, films and print have progressed to broaden the variety of subjects welcomed by the audiences.

Our history was lusty:

Dr. Ruth Westheimer launched on WYNY-FM, New York in 1980 on Sunday nights for 15 minutes. She read letters on the air. Quickly the show progressed to one, then two hours taking live phone calls. GM Dan Griffin never blinked. The station was owned by NBC/RCA, which housed the original standards and practices department, a department, not a deeply disliked single corporate attorney. Every week NBC Standards visited my office (I was the EVP in charge of the division not some hack from finance) and Dan Griffin’s office. We invited Standards to share their concerns with Dr. Ruth directly. She was 4’11”, had two bullet wounds in her legs from fighting for the Israeli Army, and two PhDs. That suggestion sent the censors back to their martinis.

After one year, Dr. Ruth, a radio star, was on the cover of PEOPLE and represented by William Morris Talent.

To this day, no one has achieved a higher share of 18–34-year-olds than Dr. Ruth on WYNY. Dr. Ruth was brought to WYNY by Betty Elam and Mitch Lebe. We told Dr. Ruth to say “blow jobs” and “vagina” as often as possible.

Sally Jesse Raphael hosted a show on NBC Talknet for 14 years. Sally’s was a national show about personal relationships and sex. Previously, she had won audience shares on local stations, WMCA, New York and WIOD, Miami. Then she launched 19 years of success on TV talking about relationships and sex!

Dr. Judy KurianskiDr. Toni Grant, and Dr. Laura Schlesinger were major, highly paid stars from discussing sex and relationships in highly entertaining shows.

Many top talk stations added relationship shows to their schedule hosted by skilled broadcasters such as on WRKO, Boston’s “Two Chicks Dishing,” Mary Walter on New Jersey 101.5, and Erin Sommers on WTKS, Orlando… “A lot of my friends who don’t like anal sex really enjoy rimming.” Number 1 men 18-34 first book. And, of course, the legendary morning stars such as Bubba the Love SpongeSteve Dahl, Stevens and Pruitt, and the king, Howard Stern.

Oh, and please no nonsense about advertiser sensitivity to sex talk. Brands are spending billions on “influencers” whose videos run next to images of extreme sex acts and TV shows celebrating drugs, nudity and other good stuff.

Sex talk equals women ratings, younger ratings, engaged listens.  This one’s easy.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.  He can be phoned at 646-678-1110.

Industry Views

Reckless Disregard in the Age of AI: What Verification Now Requires

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgAI is now embedded in the modern newsroom. Not as a headline, not as a novelty, but as infrastructure. It drafts outlines, summarizes complex reporting, surfaces background details, and accelerates prep for live conversations. For media creators operating under relentless deadlines, that efficiency is not theoretical. It is practical and daily.

That reality raises a quiet but consequential legal question. When AI contributes to your research, what does verification now require?

Professional hosts are not reading raw chatbot answers on air and calling it journalism. That caricature misses the real issue. What is actually happening is subtler and far more common.

AI now sits inside research workflows. Producers use it for background. Hosts use it to summarize reporting. Teams use it to outline controversies or draft rundowns. Most of the time, it works. Sometimes, however, it invents.

When that invention involves a real person and a serious allegation, the legal analysis looks familiar.

For public figures, defamation requires proof of actual malice – knowledge of falsity or reckless disregard for truth. For private figures, negligence is usually enough. In both cases, the focus is not on the tool. It is on the content creator’s conduct.

AI does not change the elements. It changes the context in which reasonableness is judged.

Courts have long held that repeating a defamatory statement can create liability, even if someone else said it first. If you rely on a blog, and that blog relied on AI, and the allegation is false, the question becomes whether your reliance was reasonable.

Was the source reputable? Was the claim inherently improbable? Were there obvious red flags?  Was contradictory information readily available?

AI’s reputation for “hallucinating” facts now forms part of that backdrop. Widespread awareness that these systems can fabricate citations, merge identities, or invent accusations becomes relevant when a court evaluates your verification choices.

This does not mean using AI indicates reckless disregard. It means using AI does not excuse skipping verification when the stakes are high.

The more specific and damaging the claim, the greater the duty to confirm it through independent, reliable sources. Not another prompt. Not a circular reference to the same unverified blog. Rather, a primary record, official statement, or established reporting.

Documentation matters. If challenged, being able to show that you checked multiple sources before broadcast can be decisive.

None of this is new doctrine. What is new is how seamlessly AI blends into ordinary research habits. That integration makes it easier to forget that the legal question is still about human judgment.

The law will not ask whether your workflow was efficient. It will ask whether your conduct was reasonable under the circumstances.

In the age of AI, verification is not a courtesy. It is risk management.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry Views

Monday Memo: If it Doesn’t Matter to the Customer, it Doesn’t Matter

By Holland Cooke
Consultant

imgYour prospect – or, worse, an existing advertiser with cold feet – says “We tried radio. It didn’t work.” Often, the copy is the culprit, because it’s inside-out.

Customers don’t care about the client’s process, or equipment, how many years in business, or its “state-of-the-art” facility. They do care about their time, their money, their children and grandchildren, and their safety and comfort and convenience.

 So, flip-the-script. Rather than reciting the client’s repertoire, solve the listener’s problem:

 Instead of: “At Smith & Sons Plumbing, we are committed to providing quality service with over 25 years of experience. Our trained technicians are available for all your plumbing needs including leaks, clogs, installations, repairs, and more.”

Say: “Got a leak? Call now and we’re on our way.”

Instead of: “At BrightSmile Dental, we offer cleanings, whitening, implants, crowns, veneers, and family dentistry. Our friendly staff is committed to your oral health. Call today for all your dental needs.”

Ask: “Do you cover your mouth in pictures? Or when you laugh? Let us help you smile with confidence.”

Instead of: “At ClearView Auto Glass, we repair chips, replace windshields, fix power windows, and handle insurance claims. Our technicians are certified and experienced. Call today for all your auto glass needs.”

Try: “Cracked windshield? We’ll fix it before it spreads. C’mon in!”

 Instead of: “At Happy Paws Veterinary Clinic, we offer wellness exams, vaccinations, dental care, diagnostics, surgery, and emergency services. Our caring staff is here for all your pet’s needs.”

Say: “Is your dog just not-himself lately? Bring your buddy to us. We’ll have a look, and he gets a treat”

This is the first installment in a three-part series about optimizing commercial copy – the fundamentals we’re covering in sales meetings as I visit client stations this spring. Next week here: The Local Advantage.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Progressive Talk Media Star Thom Hartmann Interviewed

UFCO Hartmann copy

WYD Media nationally syndicated progressive talk show host, Thom Hartmann is Michael Harrison‘s guest this week on Up Close Far Out – a YouTube video presentation of broadcast industry trade publication TALKERS magazine.  Hartmann is one of – if not THE – most influential and longest running progressive radio and talk media commentators on the scene today.  His daily program is heard on several hundred radio stations as well as the SiriusXM Progress 127 channel, Free Speech TV, Substack, YouTube, and Facebook. He is a prolific best-selling author and publishes a widely read daily newsletter, the Hartmann Report. Hartmann is currently ranked number 8 on the prestigious TALKERS Heavy Hundred list of the 100 Most Important Radio Talk Show Hosts in America.  Harrison and Hartmann discuss the state of news/talk media, the challenge of covering the Trump presidency, and both commentators’ concern about the administration’s escalating infringement on First Amendment rights. To experience the video in its entirety please click HERE.