iHeartMedia Milwaukee Reveals New News/Talk 1130 WISN Radio Prime-Time Lineup for 2025
iHeartMedia Milwaukee’s News/Talk 1130 WISN, the most listened-to radio station in Wisconsin, today announced its new prime-time lineup for 2025, effective January 2, 2025. Michael Harrison describes WISN as “one of talk radio’s pound-for-pound ratings champions.” The new programming lineup features well-known, highly rated show hosts who have decades of broadcasting experience and achievement in the Milwaukee market. “WISN is one of the great success stories in the radio industry over the past decade, in terms of both ratings and overall influence,” said Jeff Tyler, area president for HeartMedia Wisconsin. “We are confident that this latest evolution of WISN’s powerful lineup will meet and exceed the expectations of our listeners and our sponsors.”
Here is the Monday – Friday lineup with brief descriptions:
“The Jay Weber Show” (6:00 am – 9:00 am). The new WISN lineup is built on the same solid foundation as the previous lineup. “The Jay Weber Show” continues its legacy as the highest-rated morning show in Milwaukee, with Jay Weber drawing upon 30+ years of broadcast experience in Milwaukee to offer analysis on the biggest stories of the day, delivered with insight and irreverence.
“The Benjamin Yount Show” (9:00 am – 11:00 am). WISN news director Benjamin Yount retains that title and those duties, while adding an opinion-based analytical show in this late morning slot. For the past several years, Yount has been a primary guest-host on all of WISN’s local programs, and has become known for his candid, no-nonsense perspective.
“Clay Travis and Buck Sexton” (11:00 am – 2:00 pm). Syndicated by the Premiere Radio Networks, Travis and Sexton have amassed the largest radio audience in America, with over 500 affiliates nationwide. Their show tackles the highest profile topics from politics to pop culture, and everything in between.
“The Vicki McKenna Show” (2:00 pm – 3:00 pm). McKenna has been a WISN mainstay since 2007, entertaining and informing listeners with opinions and insights delivered with unparalleled passion. This hour can also be heard in Madison, via simulcast on WIBA-AM.
“The Dan O’Donnell Show” (3:00 pm – 6:00 pm). O’ Donnell takes his top-rated midday show, expands it from two to three hours in length, and moves it to afternoon drive. A former winner of an Edward R. Murrow Award for radio journalism, O’ Donnell blends investigative reporting and hard-hitting commentary with a contemporary style of using audio and the overall radio medium to craft a unique, compelling program that has exploded in popularity.