New Research: The Most Avid NFL Fans Live on Sports Audio
New research from Audacy and Vision Insights reveals that the most passionate NFL fans aren’t just watching games – they’re living the NFL lifestyle through sports audio. Over 80% of NFL fans listening to sports talk radio, play-by-play, and sports podcasts identify as avid fans – outpacing TV viewers and social media followers. These listeners are also a marketer’s dream: higher incomes, more spending power, and deeper emotional connections to brands that support their teams. Audacy’s sports network claims to reach more monthly listeners than the next three competitors combined, making it the largest home for NFL diehards.
Please click here for full survey results.
Americans 13+ are awake by 6:00 am during the weekday. The two most popular half hour increments Americans set their alarms for are between 6:00 am-6:30 am and 7:00 am-7:30 am. For radio station programmers wondering how important the 5:00 am hour is, just over 14% are awake by 5:00 am with another 17% rising sometime during the 5:00 am hour. Edison says other data indicates most Americans are waking up slightly later than they did before the COVID-19 pandemic shifted routines and schedules to spend more time in the home.
people spend by far the most amount of their time at home, the at-home environment offers a variety of listening devices including smart speakers, internet-connected TVs, and computers, in addition to mobile phones… And we know from our qualitative research that podcast listeners can listen while they multitask at home.” After listening at home, listening at work contributes 16% to the overall daily listening time to podcasts, while in-car listening captures 11% of daily listening time. Edison adds, “We can theorize that because people often take short drives during the day including quick trips to the store, or school, or on errands, that those short trips might not be conducive to becoming fully engaged with a podcast.” Finally, 6% of listening happens in various other locations, such as gyms, grocery stores, or while walking.
Today (1/6), KBLA Talk 1580 kicks off its bold new weekday lineup, which includes some of the nation’s most progressive and provocative voices. The new programming includes Dr. Cornel West, renowned scholar and former independent presidential candidate, former U.S. Rep. Jesse Jackson, Jr. and former Ohio State Senator Nina Turner. They join KBLA White House correspondent Dr. Nii-Quartelai Quartey, and nationally syndicated hosts Tavis Smiley and D.L. Hughley, who already appear weekdays on KBLA Talk 1580, the flagship station of SmileyAudioMedia, Inc., based in Los Angeles.
“I am both humbled and proud that Dr. Cornel West, Nina Turner, and Jesse Jackson, Jr. have joined the KBLA Talk 1580 team as we continue to build the nation’s most innovative and empowering Black talk media platform,” said Smiley, Founder of SmileyAudioMedia, Inc. and chief visionary officer for KBLA Talk 1580. “No talk station in America can match the intellectual firepower that launches today, January 6th. KBLA Talk 1580 is proud to have more Black women talk show hosts than any talk station in the country, including Dominique DiPrima, the first Black woman to host her own radio talk show, “First Things First,” in LA morning drive time (6:00 am to 9:00 am).
more recognition as a (legacy) medium that’s constantly innovating and evolving to enhance the consumer experience and the advertiser opportunity. At the heart of Audio lives great storytelling. From the beginning of humankind to today’s best advertising, storytelling is the single most effective tool for sharing information and knowledge – all while entertaining, educating and yes, selling. Storytelling is a constant, but the way stories are told is shifting, driven by new technologies and approaches that allow brands to create more emotional connection, deliver more personalized experiences and scale their campaigns for maximum impact. And no medium is better equipped to do this than audio.” 
“If you missed Biff & Bev in-the-Morning, you missed…” It’s a donut: produced open and close, with an aircheck clip in the middle.
It may seem impossible, but you need to stay in your lane.
Why? Done right, it makes you special. Because new-tech audio competitors don’t do local news, and with most broadcast radio hours now robotic.
connects one rising programming professional with some of the industry’s most accomplished content leaders. Through personalized mentorship, strategic networking opportunities, and career-focused guidance, the program is designed to help participants strengthen their leadership skills and accelerate their professional growth.” The mentorship is open to one female brand manager, content/program director, assistant program director, or music director from any U.S.-based radio format. Applications are open now and will be accepted through July 2, 2026. 
program. WPEN-FM “97.5 The Fanatic” program director Scott Masteller states, “John has brought tremendous passion, professionalism, and authenticity to our morning show and to the Philadelphia sports community. He’s been an important part of the station’s success, and we’re grateful for everything he has contributed both on the air and behind the scenes. We fully support his decision and wish him and his family nothing but the very best in this next chapter.” About his decision to leave the show, Kincade says, “After a great deal of thought, I’ve decided that this summer will be the right time for me to step away from mornings at ‘The Fanatic.’ This decision comes after a lot of reflection following my cancer battle and thinking carefully about what’s best for me and my family moving forward. I’m incredibly grateful to Beasley, to my teammates, and most importantly to the Philadelphia listeners who welcomed me back home in 2021 and supported me every step of the way. I’m proud of what we’ve built on the morning show and very confident in the future of ‘The Fanatic.’ There’s a tremendous team here both on-air and behind the scenes. I’m not retiring, and I’m excited to eventually explore what comes next professionally. Philadelphia has meant so much to me, and I can’t thank the fans enough for their support, especially during my health journey.”
The iconic TALKERS conference is coming up this Friday (6/5) and, again, I am looking forward to it. As a practicing therapist and prolific talk show guest for over two decades, I find this unique gathering to be a productive educational and social ritual. It provides an opportunity to make new friends, strengthen existing relationships, and learn new things about the ever-evolving talk media industry. We have similar issues in the mental health field marked by encroaching corporatism in a business once fueled by “mom & pop” operators and independent practitioners.
If you are doing talk radio, much of your programming is syndicated. If you do music radio, your most formidable competitors are robotic streams that live in the cloud. Either way, YOU, being local, can make friends — and money — if you plan now to exploit these occasions.
Billionaires make predominantly good investments, which is why they are billionaires.
hosted his last show Saturday (5/30) that turned into a big farewell with co-workers, family and friends packing the Audacy station’s studio. Long served with WCCO for 55 years of his 60-year career. He joined the station in 1971 as program director for the then-music formatted station. He remained with WCCO in numerous capacities, most recently as host of the Saturday morning show. Long says he’s retiring for health reasons but adds that with a little luck and good medical care he’ll be alright.
before Judge Wexler hundreds of times in connection with a variety of different matters. I feel confident in saying that I have never appeared before a judge with as much compassion and empathy as Judge Wexler… She always homes in on the issues that are most important to the people involved. For while many judges view cases as purely legal matters, Judge Wexler knows that for the people involved, it can be a daunting, intimidating and frightening experience. She never forgets that the individuals before her are people with hopes, dreams and fears, not just parties to a legal case. She understands the importance of letting people who appear before her have a voice and be heard.” Wexler’s radio program is heard daily from 10:00 am to 12:00 noon.
anything at all we kind of announce it ahead of time. And so today it’s my turn.” He added, “I figure if I’ve done it for 59 years it’s probably enough. Everything’s fine, my health is fine, my wife’s health is fine, we’re just deciding that it’s time to go enjoy the rest of our life that won’t include getting up at 4:20 in the morning. So, we’re going to do that.” A succession plan is in place as DeLucia introduced Tucker “Frito” Young as the newest member of “The Infomaniacs” yesterday (5/27). Young says, “I was excited by the opportunity, mostly because growing up in College Station and Bryan and around the area, if you listen to radio, you would listen to you (Scott) and Jay and Tom and everybody else. So, this is kind of like being on the radio show of record for the Brazos Valley.”
also shining a spotlight on the BFOA’s charitable mission of providing critical financial assistance to broadcasters in need.” The event will feature radio executive Dan Mason, who will meet attendees and share insights from his remarkable career in broadcasting from behind the microphone to the head of the CBS Radio. BFoA president Tim McCarthy comments, “The Broadcasters Foundation’s Media Mixers have become one of the most important gatherings for the future of our industry, bringing together rising broadcast professionals, influential executives, and legendary broadcasters in one room. Broadcasting is built on relationships, mentorship, and community, and this event captures the very best of what makes our business so special while also supporting broadcasters facing critical need.”
Public media firm WNYC in New York names Sonia Rao the culture reporter joining the WNYC / Gothamist newsroom. Rao will cover the arts, with a specialty in film, television, and food. She has covered arts and culture for a decade, most recently as a features reporter and critic at The Washington Post.