Industry News

The State of American Commuters and AM/FM Radio

This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group looks at the average American commute as well at the commutes of marketers and media agency pros. Two separate studies were commissioned to look into commuting habits and some of the takeaways from those studies include: 1) 64% of marketers and media agencies say they commute most or all days, an all-time imghigh since 2022 and 28% indicate they commute some days; 2) 85% of average Americans are commuting to work, slightly less than marketers and media agencies (92%); 3) Since AM/FM radio is the “soundtrack of the American worker,” it is the ideal media platform for advertisers; 4) AM/FM radio’s share of ad-supported audio in the car has been consistently dominant at an 83% share, according to Edison Research’s Q1 2026 “Share of Ear” report; 5) Average Americans are clocking slightly more days at work (4.7) compared to the advertising industry (4.4); and 5) Marketers/agencies and average Americans are most likely to work in the office Monday through Thursday with Friday seeing the lowest % of in-office work for both groups. See the full blog post here.