Industry News

“Mike Crispi Unafraid” Joins Salem Podcast Network

Salem Media Group announces that the program “Mike Crispi Unafraid” officially joins the Salem Podcast Network. The daily show is hosted by television reporter, talk show host, and political operative Mike Crispi. Salem says, “During the 2020 election, he provided live coverage of political rallies and grassroots conservative events on Right Side Broadcasting. In the last year, he has hosted one of the most popular live shows on Rumble. He has worked on multiple campaigns at both the state and federal levels, including his own congressional campaign in New Jersey. Crispi comments, “It is a great honor to join forces with Salem Media. I have long admired their hosts, programming, and vision for the future of conservative media. This podcast has been a success since we started it last year, and I couldn’t think of a more genuine and authentic partner to help take it to the next level.”

Industry Views

Pending Business: The Endorsement Ad

By Steve Lapa
Lapcom Communications Corp
President

The question is simple. The answer took me years of trial and error to come up with.

“How do you set prices for an endorsement ad?”

This simple question came up during a recent interview I did for a sports website. Sellers and managers be forewarned, price must balance the scale with value and selling the value of a true endorsement ad. There’s lots to the digest in that least sentence. The price=value concept, a “true” endorsement, and selling & managing the endorsement ad.

I digress, back to the fresh-from-the-field experience of how to develop a pricing strategy. There are four universal components and a possible fifth and sixth for your consideration.

Click here to read more of this story…

Industry News

Steve Gorman Takes Over Morning Show Hosting Duties at KQRS, Minneapolis

Founding member of rock group The Black Crows, Steve Gorman, is joining Cumulus Media to take over the heavily talk-driven morning show hosting duties from retiring Twin Cities legend Tom Barnard on classic rock KQRS-FM, Minneapolis. Gorman started his radio career in 2011 as host of “Steve Gorman SPORTS!” on Cromwell Media Group’s WPRT-FM, Nashville “102.5 The Game” in 2011. That show was eventually syndicated by FOX Sports Radio. He currently hosts the Westwood One-syndicated rock evening show “Steve Gorman Rocks!” and will continue in that role. Gorman began his KQRS-FM duties this morning (1/9) and will relocate to the Twin Cities. Cumulus Minneapolis VP and market manager Shelly Malecha Wilkes tells TALKERS, “We are very excited that Steve has decided to join the ‘KQ Morning Show.’ Steve is intelligent, authentic, funny – everything we were looking for and more. I am very much looking forward to our next chapter.” KQRS program director and Cumulus VP of classic rock James Kurdziel adds, “When looking for someone to drive ‘The KQ Morning Show,’ we needed a big personality with quick wits, brilliant storytelling, strong work ethic, will to win and most importantly, someone who wants to be a part of our community. We found all those things in Steve Gorman. Adding him to our established team of [Brian] Zepp, Tony [Lee] and Candice [Wheeler] makes our show energetic, dynamic, topical, and all about Minnesota. We’re fortunate to have landed our big fish.”

Industry Views

Post CES: Technology Trends Update

By Holland Cooke
Consultant

What a week! And what it all means to radio? Simple. Matter-enough to earn a place on the landscape described by Consumer Technology Association VP/research Steve Koenig. This briefing alone was worth the trip. My short-version notes of six bases he tagged…

Enterprise Technology Innovation

  • “Stubborn inflation and rising interest rates.” Yet, historically…
  • Tough times yield innovation, much of which “comes from the smallest startups.” During The Great Recession of 2008-2009, we got 4G mobile broadband, smartphones, and tablets and notebook computers. As a 2023 recession looms: 5G, autonomous systems, connected intelligence, quantum computing.
  • 5G is “upgrading the global economy.”
  • While “supply chains remain vulnerable, chip inventories are rising.”

Metaverse/Web 3.0

  • “The Metaverse is closer than you think. It’s the next generation of the Internet.”
  • “Like the internet in the 1990s, a real trend,” not just the crude video game graphics we’ve seen in Meta’s rollout.
  • Think “shared experiences,” not hard to conceptualize after two years of Zoom.

 

Click here to read more of this story…

Industry News

South Florida Sports Talk Personality Jeff DeForrest Joins Greenlite Ventures

Greenlite Ventures, Inc. announces that sports talk radio personality Jeff “Defo” DeForrest joins the company as director of podcast operations. In this role, DeForrest will work exclusively for the company as it is set to launch GRNL’s Sports and Gaming Network (SGN) in the coming weeks. The company says, “SGN’s first weekly podcast will feature Defo and Las Vegas sports betting legend Brandon Lang, who was the subject of the hit movie Two for the Money starring Matthew McConaughey as the real-life Brandon Lang and Al Pacino playing his mentor. As legal sports wagering continues to surge across America, SGN will soon be airing daily podcasts featuring some of the most knowledgeable, entertaining and successful handicappers in all areas of sports betting. Defo is currently developing and negotiating a wide range of podcast and licensing deals with a number of well-known names in broadcasting, horse racing, and sports wagering.”

Industry News

Broadcaster Dick Chapin Passes at 99

Dick Chapin died at age 99 on January 5 in Lincoln, Nebraska. The Nebraska Broadcasters Association says Chapin got his start in broadcasting in March 1953 when he joined KFOR, Lincoln as an account executive.  He soon rose to general manager for KFOR-AM and KFOR-TV. In 1958 he was named VP of the stations’ owner, Stuart Investment Company. In 1989, he formed his own media brokerage firm, Chapin Enterprises. He also went into station ownership purchasing radio station KSYZ, Grand Island which he helped manage and later sold in 1999. Chapin served as chairman of the National Association of Broadcasters, a position that capped 11 years of NAB service. In 1974, he received the NAB Distinguished Service Award. He also was elected chairman of the Radio Advertising Bureau in 1983.

Industry News

Industry News

News Notes

  • Broadcast audio firm Telos Alliance appoints co-CEO Scott Stiefel to the role of CEO, effective immediately. Now running the day-to-day operations of the company, Stiefel will assume the reins from co-CEO Tom Swidarski who will serve on the board of directors as vice chairman and will remain part of the senior leadership team. Telos Alliance founder, Frank Foti remains chairman of the board and continues to lead the Omnia development at the highest level.
  • GCN Nationally syndicated talk radio host Dr. Daliah Wachs is celebrating her 14th anniversary as a radio personality today (1/9). She first went on the air on January 9, 2009 and says she’s excited about the next 14 years!
  • Conan O’Brien’s Team Coco Radio channel heard on SiriusXM presents its first original special on the new channel as O’Brien interviews Neil Young. O’Brien talks with the music icon about his legendary career, his musical influences, and some of his most famous performances.
Industry News

KMET Legend “Paraquat” Kelley Reaches Out from Hospital Bed for Ukraine

For a decade and a half back in the 70s and 80s, now-defunct Metromedia album rocker KMET was a dominant musical and cultural force in Southern California. Memories of the historic station still reverberate today among its former staff and thousands of listeners. One of the stand-out personalities in the station’s amazing stable of talent was the dynamic and quirky newsman/morning co-host, Patrick “Paraquat” Kelley.  Tragically, 22 years ago, Kelley, a once-dynamic figure, was diagnosed with Progressive Multiple Sclerosis leaving him today a total quadriplegic in residence at the Motion Picture Hospital in Woodland Hills, CA.  Kelley sent the following text and accompanying photo to TALKERS:

T-Shirt - Outerwear
For my friends. The Mighty Met LIVES!!!  Paraquat Kelley reporting from my hospital bed at the Motion Picture Hospital in Woodland Hills, CA. As many of you know, Progressive Multiple Sclerosis has left me a total quadriplegic… but my brain still functions.  There’s no way we can witness the mass murder of the residents of Ukraine and not want to help. I have a caregiver here who’s from Ukraine and the pictures are of her nephew who’s a doctor at a hospital in Kiev that’s been the target of Russian missile strikes.  I gave her the T-shirt and cap so that it would authenticate my request.  We can all help.  They may have pulled the plug on the station but they can’t touch our hearts.  Click on the link to donate and pass it on. Whoo-ya!!!

Industry Views

How Hot Is Podcasting?

By Holland Cooke
Consultant

How hot is podcasting? The topic dominated a CES session billed in broader terms: “The Disruption: Media, Platforms & Advertising.” Panelists – executives from social media, major content brands, and radio mega-groups – also discussed “linear” (live) programming and streaming video. But all kept coming back to podcasting, which iHeartMedia CMO Gayle Troberman characterized as “exploding, driving massive growth in audio.”

Not unexpected, since her company is a major player. But, from the other side of the equation, World Wrestling Entertainment SVP Craig Stimmel acknowledges that, post-pandemic, “habits have changed as to where to go” for media; so “we want to make sure our content is everywhere.” His stars are among celebrities whom podcasting connects with fans in what Troberman describes as “live, human, unscripted conversation with people you come to know;” particularly welcome post-pandemic-shutdown. “The more isolated and alone people feel, the more audio delivers intimacy.”

It’s not a radio show

Every panelist spoke of “authenticity,” rather than the slick, polished texture of traditional AM/FM programming. SXM Media SVP Lizzie Widhelm challenges broadcasters: “How can we let go of our playbook, and walk away from norms that have been comfy-cozy?”

“More creators coming into audio than ever before” from politics, sports, and other walks of life, “to engage more deeply.” Audacy CMO Paul Suchman says that delivers advertisers “super-relevant, contextually relevant” places to tell their stories. So “this is a medium that deserves GREAT creative,” not just audio of a TV spot. “Advertising that gets ‘inserted’” doesn’t work as well as “the deep human connection” of podcaster’s very personal delivery. Thus “the lowest ad-skipping rates of any media.”

Podcasting plusses

Just as music streams offer lots more variety than safe-list FMs, spoken-word podcasting is a topical cornucopia compared to talk radio’s largely political fare.

And panelists ticked-off other advantages podcasts offer advertisers:

  • “Quicker and much less-expensive production than video.”
  • “Lower CPM” ad rates, increasingly attractive as recession likely looms.
  • “Really young, and diverse audiences coming into audio in a big way.”
  • “The audiences you’re not getting on TV anymore.”

“Voice has always been how humans communicate”

Troberman describes the iHeart app Talkback feature, which listeners use to send messages stations play, a tool some of my client stations have built-into their apps.

And this interactivity isn’t just a media thing. Audacy’s Suchman mentioned how drivers now converse with Cadillac’s state-of-the-art dashboard: “The next phase of computing will be voice-driven.” Yet – accustomed as we have become to dealing with supermarket self-checkout and other robots almost everywhere – the “intimacy,” “authenticity,” and “diversity” panelists speak of suggest that, as iHeart’s Troberman reckons, “the future of voice is the future of two-way communication via audio.”

Help yourself!

I’ve been reporting from CES all this week for TALKERS…and for you. You can download five 60-second radio reports at HollandCooke.com.

Holland Cooke (HollandCooke.com) is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” HC is a consultant working at the intersection of broadcasting and the Internet. Follow him on Twitter @HollandCooke

Industry News

iHeartMedia Launches “1190 iHeartSports DC”

iHeartMedia Washington, DC announces the launch of sports talk and sports betting station “1190 iHeartSports DC – The DMV’s Best Bet on Sports” broadcasting on WTSD-AM, W284CQ, and WWDC-HD2. The company says programming will consist of FOX Sports Radio weekdays from 6:00 am to 5:00 pm and VSiN, The Sports Betting Network content weekdays from 5:00 pm to 6:00 am and on weekends.

iHeartMedia region president Aaron Hyland says, “We are excited to announce the launch of ‘1190 iHeartSports DC.’ We are thrilled to deliver this incredible lineup of the biggest names in sports talk audio to the DMV including exclusive Washington Commanders content utilizing 1190 AM, 104.7 FM and 101.1 HD2 and iHeartMedia’s unmatched scale and reach.” The FOX Sports Radio lineup includes “Two Pros and a Cup of Joe” featuring former Washington Redskins linebacker LaVar Arrington, followed by Dan Patrick. “The Herd” with Colin Cowherd begins at 12:00 noon and Doug Gottlieb airs from 3:00 pm to 5:00 pm.

Industry News

Laura Mayer Joins ABC Audio as Executive Producer of Podcast Programming

ABC Audio brings Laura Mayer aboard to serve as executive producer of podcast programming. ABC News president Kim Godwin says in a memo to staffers, “Laura Mayer will be the creative lead of our stellar podcast team, which has big plans for 2023, including the launch of a new true crime series next week and the return of “Life Out Loud with LZ Granderson” later this month. She will work closely with Josh Cohan, director of podcast programming, to develop ABC Audio’s content strategy and then implement that strategy with the production team, overseeing the process from greenlight to publish.” Mayer was most recently COO of the production company Three Uncanny Four Productions – a joint venture with Sony Music. She’s also served as executive producer of new show development at Stitcher.

Industry Views

CES2023: Outlandish, Literally


By Holland Cooke
Consultant

When I say “Hyundai,” you think “car.” But Hyundai Heavy Industries is the world’s largest shipbuilding conglomerate, and they’re here to unveil “Ocean Transformation” strategies to change the way we utilize the sea and marine ecosystem. They’re showing off large replicas of unmanned “future ships” they say will be safer and more economical.

The Dutch company RanMarine Technology – a CES Innovation Award winner – introduces “MegaShark, the Trash Collection Catamaran,” which will bite-into some 200 million metric tons of plastic already in the oceans. We are seeing underwater robots, and we’re hearing about plans to expand living space to the ocean and generate energy there.

 

Legacy Media Disrupted

At CES2004, former radio mogul Mel Karmazin took over Sirius Satellite Radio, eventually merged with XM. Napster came-and-went. And with Amazon Music, Apple Music, Pandora, Spotify, YouTube and others now such faves, I feel lots more comfortable working in news/talk/sports radio than I would in music FM. It could be worse. I used to work at USA Today. The very term “newspaper” now sounds antique.

Don’t take it personally. Kindle and other e-readers disrupted books. The digital camera disrupted film. Enabled by 4G, Uber and Lyft disrupted the taxi industry. What will 5G bring? Stay tuned.

Glass-half-empty: “obsolescence.” Glass-half-full: “disruption,” which CES celebrates each year. And as I and TALKERS publisher Michael Harrison have been preaching to anyone-willing-to-listen for the last several decades, the skill set you acquired to do broadcast radio will advantage you in many other media.

 

Daily radio updates, help yourself

I’m reporting from CES all week for TALKERS…and for you. I am voicing daily 60-second radio reports for air through Friday 01/06. You can download them night-before at HollandCooke.com. Air as many times on as many stations as you wish. No password, no further permission needed, no paperwork, no national commercial.

Holland Cooke (HollandCooke.com) is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio

Industry News

New England Public Media Brings Monte Belmonte Aboard for New Radio Show and Podcast

New England Public Media tells TALKERS that it is hiring Western Massachusetts morning personality Monte Belmonte as host and executive producer of a new radio show and podcast “celebrating life in Western Massachusetts.” Belmonte has been hosting “Mornings with Monte” at Saga Communications’ triple A WRSI, Turners Falls, MA “93.9 The River.” Also joining Belmonte at NEPM is Kaliis Smith, who served as evening personality at WRSI and served as a regular guest on Belmonte’s show. With NEPM, Smith will be the show’s digital producer and will join Belmonte on air.

NEPM president Matt Abramovitz says, “When you listen to Monte Belmonte, you hear not only a great host with a devotion to his craft, but also a person who is committed to building and bolstering his community. Sharing the unique voices and stories of our region and using the airwaves for the common good is what public media is all about. We are excited to have Monte bring his enthusiasm and love of western Massachusetts to NEPM each day.” The programming will launch later this winter. Belmonte comments, “I’ve been a huge fan of New England Public Media since I moved west of Worcester 20 years ago. The station’s trusted reputation and broad reach was a big draw for me, as was the opportunity to work alongside people I’ve known and admired for years. I’m excited to get to work building a new show that’s all about celebrating what’s good about living here, meeting interesting neighbors and being a better community because of it.”

Industry News

KFI, Los Angeles Makes New Year Program Schedule Changes

Los Angeles news/talk giant KFI adjusted its program schedule that took effect this week. The iHeartMedia station didn’t issue a press release but the station’s website reveals the following changes: Bill Handel’s morning drive show is airing from 6:00 am to 9:00 am – following Jennifer Jones Lee’s “Wake Up Call” that airs from 5:00 am to 6:00 am; “Gary & Shannon” air from 9:00 am to 1:00 pm; the “John & Ken” program moves from its longtime afternoon drive slot to the 1:00 pm to 4:00 pm slot while evening host Tim Conway Jr. moves to the 4:00 pm to 7:00 pm daypart; and weekend talk host Mo’Kelly moves into the 7:00 pm to 10:00 pm slot. Premiere Networks’ “Coast to Coast AM” with George Noory is heard in the late-night slot.

Industry News

Jessamyn McIntyre Named APD at Sports Talk KJR-FM, Seattle

SVP of programming for iHeartMedia Seattle/Portland Rich Moore tells TALKERS, “We couldn’t be more excited to have Jessamyn join our team and help our KJR sports platforms. Her tremendous experience and great knowledge of the market will help us grow even stronger.” Jessamyn McIntyre most recently served as executive communications and engagement manager for the Washington State Department of Health. Prior to that, she was executive producer for KCPQ-TV, Tacoma “FOX 13” and Bonneville’s KIRO-AM “710 ESPN Seattle.” She began her career at ESPN in Bristol, Connecticut. In this role, McIntyre will be responsible for supporting all aspects of the radio station’s on-air experience and strategic execution off-air. She says, “I am beyond thrilled to return to the work I’ve been so passionate about my entire career. I couldn’t be more grateful for this opportunity and for the many more to come with the Seattle institution that is KJR. More than anything, I am excited to connect with the passionate sports fans in Seattle once again. See you soon.”

Industry News

Darlene Park Named Vice President/Market Manager for Cumulus Indianapolis

Cumulus Media announces that it has appointed Darlene Park as vice president/market manager, Cumulus Indianapolis. Park joins Cumulus Media from Bonneville Denver, where she was director of sales for the company’s four-station group. Prior to that, she was general sales manager for Entercom Denver (now Audacy) and was previously GSM for Clear Channel Chicago (now iHeartMedia). Park brings over 25 years’ experience in radio and media sales to Cumulus Media. She currently serves the radio industry as a member of the RAB Sales Advisory Committee.  Dave Milner, president/operations, Cumulus Media, tells TALKERS, “Darlene Park is a smart and proven leader in our industry. Her skills as a marketing professional, along with her focus on people and culture make her the perfect choice to lead our terrific Indianapolis cluster.”

Industry News

Edelman’s “The Truth About Your Future”’ Podcast Launches

Personal finance expert Ric Edelman debuts “The Truth About Your Future” daily podcast. Edelman says the launch of the podcast continues “his 32 years as host of the nation’s #1 ranked personal finance radio show. The show helps financial advisors and investors with the five personal finance topics that matter most: Longevity, Retirement Security, Exponential Technologies, Blockchain & Digital Assets, and Health & Wellness.” Edelman is a New York Times bestselling author of 12 books on personal finance and won “book of the year” awards from the Institute for Financial Literacy and the Society of Business Writers. The podcast is available on-demand globally across all major podcast platforms, including Apple Podcasts, iHeartRadio, Google Podcasts, Spotify, Stitcher, YouTube and TheTAYF.com.

Industry Views

CES2023: Introducing Smellovision and Other Delights

 
By Holland Cooke
Consultant

A week ago, air travel was pretty much an oxymoron. But Southwest got me here just fine, and some hundred thousand other tech buffs are also inbound. Consumer technology is a half-TRILLION-dollar business here in the USA alone. And for those of us in 100-year-old broadcast radio, what’s here is both exciting and humbling.

Media threat assessment

The Daily Mail reports: “BBC could turn OFF its TV and radio channels within a decade.” Its director says they’re “planning for an online-only future beyond 2030.”

“TV” had already morphed into “video” – and “radio” to “audio” – before the pandemic shutdown, which accelerated lots of other trends-already-in-motion.

– Like radio broadcasters, many others are in permanent work-at-home mode, a body blow to “morning drive.”  Among conference sessions here: “Metaverse Meets Office Space.”

– As shopping moves from brick-and-mortar to e-commerce, local retailers need local radio more than ever. The shopping malls that haven’t yet closed are being repurposed into “mixed-use retail/residential” and community colleges and healthcare facilities and other second acts.

– So, yuh, I’m here, to learn how new hardware and software are accommodating listeners’ changing media consumption preferences. And I am encouraged to encounter others (too few) from the radio family who are here too.

Among new media I’m eager to see – and get a whiff of – is “AromaPlayer®, the only system capable of adding scent to your videos.” Yes, smellovision.

Who’s hungry?

Increasingly, everyone. With climate change and population growth challenging our future food supply, CES has scheduled presentations on “Reinventing the Food System for a 10 Billion Person Planet” and “Scaling Towards a Trillion Dollar Alternative Protein Industry” and there’s even “Meals on Mars: The Race to Create Food in Space.”

And why should Elon Musk and Jeff Bezos and Richard Branson have all the fun? There’s a session on “Investing In Space.”

Daily radio updates, help yourself

I’m reporting from CES all week for TALKERS…and for you. I am voicing daily 60-second radio reports for air through Friday 01/06. You can download them night-before at HollandCooke.com. Air as many times on as many stations as you wish. No password, no further permission needed, no paperwork, no national commercial. If you can sell a local sponsorship, keep the money.

 Holland Cooke (HollandCooke.com) is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” HC is a consultant working at the intersection of broadcasting and the Internet. Follow him on Twitter @HollandCooke

Industry Views

2023 and Beyond:
Radio Going Forward

During a virtual meeting of the TALKERS editorial board over the holiday break, Michael Harrison outlined a simple prescription for radio to thrive in 2023 and beyond.  Updating an ongoing message that he’s delivered several times in recent years at industry conventions, the trade journal’s founder stated that in order for radio to survive – let alone thrive – in the ever-changing digital era, it must provide the absolute best audio communications available anywhere.

Harrison explained, “Broadway has to provide the absolute best live theater experience in the nation for people to go put up with the cost and hassle of attending. Professional sports leagues must produce a product better than sandlot for people to continually take notice. Hollywood must produce the best movies for people to actual go back to the cinema or pay for streaming.  Real news organizations have to be more credible, reliable and factual than some guy on a computer in his parents’ basement.   In turn, radio must ooze the definition of ‘big time’ through the speakers when it comes to the presentation of audio communications.  The medium and its industry cannot afford on any level – local or national – to be schlock. I don’t care if there are 10 zillion podcasts out there – other than the specialty ones that target extremely limited and niche audiences – the cream of the crop will always come down to a rarified handful.”  According to Harrison, radio has to be “the big-time audio medium with the best information, personalities, talk shows, musical presentation and production values or it will surely perish in the face of the growing onslaught of grassroots digital media.” He concludes, “Only then can it restore the magic and prestige to the word ‘radio’ that has kept the medium alive for the past 100 years – regardless of its current technological platforms or receiving appliances. To use a popular sports phrase, radio controls its own destiny.”

Industry News

KIRO-FM, Seattle Talk Host Dori Monson Passes at 61

Longtime Seattle talk radio personality Dori Monson died unexpectedly on Saturday (12/31) at a Seattle hospital after suffering a cardiac event on December 29. KIRO-FM, Seattle owner Bonneville International and the Monson family stated that Dori Monson had been dealing with health issues over the last few years. Bonneville says Monson hosted “the top-rated ‘Dori Monson Show’ airing 12:00 noon-3:00 pm on KIRO-FM. He was 61 years old and leaves behind a beloved wife and three adult children.” Monson attended the University of Washington and worked at KING-TV and KING Radio before joining KIRO in the early 1990s. Monson was a legendary talk radio presence in the Seattle market and will be sorely missed.

Industry News

Syndicated Host Rob Carson Debuts on ‘The Pulse of New Hampshire’ Network

Newsmax Radio’s “The Rob Carson Show” begins airing live today (1/3) on Binnie Media’s multi-signal network of news/talk stations branded “The Pulse of New Hampshire.” Carson’s program airs from 12:00 noon to 3:00 pm on WTSN-FM, Dover; WTPL-FM, Hillsborough; WEMJ-FM, Laconia; as well as two HD2 signals. Newsmax says the network reaches a combined population of nearly a million listeners. Newsmax Radio CEO Lee Kinberg says, “I know firsthand the power of Binnie Media’s talk stations and we look forward to working with their great team and bringing Rob Carson to one of the most politically influential audiences in the country.” Binnie Media VP of programming Michael Czarnecki comments, “In the world of talk radio, we find so much of the same programming. We are thrilled at the addition of Rob Carson as this move, along with the recent addition of ‘America at Night’, and the rest of our dynamic lineup, make for a unique form of talk radio. Offering educated discussions and different perspectives on the topics of each day.” Carson’s program is now airing in 16 rated markets. In addition to the radio show and podcast, “Rob Carson’s What in the World,” a humorous review of the week’s news, airs every weekend on Newsmax TV.

Industry News

Radio Personality John Osterlind Dies at 55

According to a report from WWL-TV, New Orleans, radio host John Osterlind died late last week at age 55.  Authorities found him unresponsive at his apartment on Thursday (12/29) and at this time the cause of death is unknown. Osterlind had been morning host at Audacy’s classic rock WKBU, New Orleans. While he worked in rock formats during his career, he’d also served at news/talk stations, including iHeartMedia’s WRNO-FM, New Orleans and then-Entercom’s WRKO, Boston.

Industry News

St. Louis News Pro Larry Conners Joins NewsTalkSTL

Next Monday (1/9), St. Louis market television and radio personality Larry Conners joins Gateway Creative Broadcasting’s conservative talk simulcast KNBS-FM, Bowling Green; K270BW, Bellefontaine; and KLJY-HD2, Clayton to host “The Larry Conners USA Daily Report” airing at 6:00 pm nightly. Additionally, the station will air “The Conners Commentary” feature at 12:03 pm, and 3:30 pm. Conners says, “The fabric of my journalistic soul still requires that I am fair, but now, I freely express my opinions. I am thrilled to join the ‘NewsTalkSTL’ family and be part of the city’s newest and fastest-growing radio station.” Conners anchored St. Louis television news broadcasts from 1975 to 2014 before making the move to radio. Station president of programming Jeff Allen says, “This is the first, major change to our weekday line up since signing on a year and a half ago. That speaks to how significant we feel adding Larry is. Larry Conners is a strong, local, conservative voice that needs to be heard.”

Industry Views

PENDING BUSINESS – Hello New Year

 
By Steve Lapa
President
Lapcom Communications Corp.

The calendar has officially changed. Hopefully your checks will start saying 2023 and it’s time to dig in and get back to work. Wait, does anyone still write checks? For sure your Q1 plan is complete and ready for action.

Let’s look at the first two major events in Q1, as each represents sales opportunities for virtually every radio format.

The Super Bowl is in five weeks. You don’t need to be selling sports talk radio or the gameday play-by-play to capitalize on the most-viewed sporting event in the media. The audience numbers connected to this event are now legendary. Nearly 1 billion viewers watched the 10 highest-rated TV broadcasts of the Super Bowl. As we sell the value and results of radio/audio, the TV numbers simply support the social impact of the event. Whether your radio station will broadcast the game or not, there is a sales opportunity for the seller pitching the right package to the right advertiser. This year the competition for local ad dollars will be heightened as we deal with inflation, recession, and lingering supply chain issues. The traditional “bars and cars,” big screen TV sales and even gameday gear-up may all be impacted at the local advertiser level. Sharpen your pencil and package creatively with all assets on board.

Valentine’s Day in six weeks. We are projected to spend nearly $ 24 billion on Valentine’s Day – or about $175 per person. That puts Valentine’s Day neck-and-neck with Mother’s Day. So, wining and dining, flowers, jewelry, spa day, greeting cards, gift certificates, it’s all part of this great tradition that has defined February for nearly 1,600 years. Yes, you can go back to the Romans for the first celebration. For sure the Romans had a way to promote the Valentine’s Day festivals that spread the word far and wide leading to the traditions we have today. The sales opportunity connected to Valentine’s Day is a simple four step process:

1. Cover the traditional categories.
2. Open your thinking to new opportunities.
3. Be ready to respond to “We sell out, anyway.”
4. Full asset packaging.

Getting back in the saddle and regaining your sales rhythm may take a few cranks of the engine. But like riding a bike, the muscle memory kicks in and before you know it, you’re coasting again. Happy Selling!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

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413-565-5413 · michael@talkers.com

Kevin Casey

Vice President and Executive Editor
413-565-5413 · kevin@talkers.com

Matthew B. Harrison

Vice President and Associate Publisher
413-565-5413 · matthew@talkers.com

Barbara Kurland

Executive Assistant to the Publisher and Business Manager
413-565-5413 · barbara@talkers.com

David Bernstein

General Manager of Broadcast Operations
973-670-0906 · david@talkers.com

Steven J.J. Weisman

Legal Editor
617-252-0704 · stevenjjweisman@aol.com