Sabo Sez: The “Constant Threat” Isn’t Exactly What It’s Cracked Up to Be
By Walter Sabo
A.K.A. Walter Sterling, Radio Talk Show Host
Assessing the hourly threat to the very existence of the medium of radio is a popular hobby among conventioneers. The audience levels for radio are astonishingly constant since 1970, but according to “radio people,” they are living at the edge of a volcano. Spotify radio, SiriusXM radio, Pandora radio, TuneIn radio, Internet radio, there are all kinds of radio! General Motors wants to throw AM/FM radio out of the car as in “do you really need radio in the car?” Radio’s response to the in-car-removal threat is by promising non-stop typhoons and hurricanes.
The actual threats to established radio companies are non-established radio companies. With the death of meaningful on-air competition, a consolidated industry can easily anticipate the strategies of all major “brands” (formerly known as stations). What cannot be anticipated are actions that are a true threat: Outlier owners throwing creative grenades into the sleepy radio ecosystem.
All viable radio formats launched as unanticipated surprises. New formats are greeted with hostility and predictions of doom. All of them. Yes, even adult contemporary. Eventually – or tomorrow – a new format will be deployed by a desperate owner with a handful of stations, an owner with a retailer’s mentality will go for broke with a format – or a series of shows – that will not be anticipated, cannot be duplicated and is not cheap.
See the threat? A true threat will be a new format that successfully attacks the core of dozens – hundreds of established stations, stations owned by venture capital. It will not be anticipated, cannot be duplicated by hundreds of stations and does not “scale” i.e. isn’t cheap. But the new format would be so rapaciously embraced by the public that it would force all other stations to completely change their on-air content and their sales strategies. Imagine the impact of that threat.
Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many others. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He recently began hosting “Another Side of Midnight” weekends on WABC, New York. He can be reached by email at sabowalter@gmail.com or phoned at 646-678-1110.
agencies can use AM/FM radio in their upcoming media plans. Some key points include:1) AM/FM radio has a 64% share of ad-supported audio among registered voters; 2) AM/FM radio has substantial shares (62% to 65%) among Independents, Republicans, and Democrats: 3) Marketers and media agencies significantly underestimate AM/FM radio listening shares and dramatically overestimate Spotify and Pandora audiences; and 4) Digital audio only reaches a third of Americans. With AM/FM radio, reach soars to 73%. 
Specifically, since the company must get permission from the court to retain PricewaterhouseCoopers LLP as the independent registered public accounting firm for the company and its subsidiaries to complete the 10-K, it must wait to clear the objection hurdle expected to be complete by April 8. Cumulus notes that the ultimate timing of its filing of its Annual Report is dependent upon entry of the order.
Mamdani that was shown at the Inner Circle, the annual press corps roast. Some Republicans are accusing Sliwa of cozying up to the Democrat mayor who beat him in November. But Sliwa, who is now part of the WOR, New York morning show, tells The New York Times that its hypocritical of Republicans and WABC owner John Catsimatidis to complain, noting that “Mr. Catsimatidis met with Mr. Mamdani last week and that Mr. Trump has met with the mayor in the Oval Office.” 
who were excluded from the recently canceled March 24 KABC-TV | University of Southern California gubernatorial debate. Smiley says he’ll speak with Xavier Becerra, Tony Thurmond, Betty Yee, and Antonio Villaraigosa separately in four 15-minute segments about the race, their campaigns, and their plans for California’s future. He adds, “It’s no coincidence that the four gubernatorial candidates who were excluded from a debate hosted by ABC7 and USC – canceled due to public outcry – are now appearing on KBLA Talk 1580, a Los Angeles-based, Black-owned, progressive radio station, to discuss their campaigns and the race for California’s top office.”
In ongoing discussions about the dwindling relevance of radio in the modern world, the medium is grudgingly defended as a reliable “first responder” during times of public emergencies.
of modern-day media Sterno.
federal law. She says, “The FCC has once again chosen bureaucratic cover over public accountability. This merger was approved behind closed doors with no open process, no full Commission vote, and no transparency for the consumers and communities who will bear the consequences. A transaction of this magnitude, which includes new and novel issues before the FCC, demands open deliberation before the full Commission, not a quiet sign-off meant to avoid public scrutiny. Given the increasingly alarming pace of reckless media consolidation, the American public deserves to know how and why this decision was made.
pretends it has the power to control news coverage. In reality, the FCC has vanishingly little power over national news networks. It licenses local broadcast stations, not networks, and no licenses are up for renewal until 2028. Early renewal attempts are exceedingly rare, and the process is so demanding that any effort would almost certainly fail, especially given the well-documented First Amendment violations underlying these moves. These threats are grounded in neither reality nor law and would not survive judicial scrutiny, just as other recent attempts by this Administration to push beyond constitutional limits have repeatedly failed in court.
license renewals come up. The law is clear. Broadcasters must operate in the public interest, and they will lose their licenses if they do not. And frankly, changing course is in their own business interests since trust in legacy media has now fallen to an all time low of just 9% and are ratings disasters. The American people have subsidized broadcasters to the tune of billions of dollars by providing free access to the nation’s airwaves. It is very important to bring trust back into media, which has earned itself the label of fake news. When a political candidate is able to win a landslide election victory after in the face of hoaxes and distortions, there is something very wrong. It means the public has lost faith and confidence in the media. And we can’t allow that to happen. Time for change!” Carr included a Truth Social post from President Donald Trump in which he complains about papers such as The New York Times and The Wall Street Journal reporting on a strike against the U.S. base in Saudi Arabia that hit five refueling tanker planes. Trump said the reporting was intentionally wrong. 
during an informal conversation with his longtime friend, music industry publicist Anne Leighton on her YouTube program, “The Anne Leighton Inclusion Interview.” Harrison talks about the evolution of radio and its influence on popular culture through more than a half century of 
broadcasting adventures including his present-day role as a member of the classic rock band, Gunhill Road. Harrison states, “Anne is such a unique player in this business – a longtime proponent of music discovery – she has such a respect for the artists and their fans. Her podcast is SO refreshingly grassroots. It was a remarkable, fun experience talking with her about all that cool stuff.” Fans of music and radio history should not miss this. 
field with global technology platforms.” He underscored broadcasters’ unique and essential role in public safety, civic engagement and strengthening local democracy. Additionally, broadcasters heard from key policymakers shaping broadcast policy, including Sen. Ed Markey (D-MA), who spoke about the enduring value of broadcast radio and his leadership on the bipartisan effort to pass the AM Radio for Every Vehicle Act… and U.S. Rep. Richard Hudson (R-NC), chairman of the House Energy and Commerce Subcommittee on Communications and Technology, who spoke about the need for broadcast ownership rules to reflect today’s landscape and the importance of keeping AM radio in cars.
AI is now embedded in the modern newsroom. Not as a headline, not as a novelty, but as infrastructure. It drafts outlines, summarizes complex reporting, surfaces background details, and accelerates prep for live conversations. For media creators operating under relentless deadlines, that efficiency is not theoretical. It is practical and daily.
patriotic, pro-America content that celebrates the American journey and inspires its citizens by highlighting the historic accomplishments of this great nation from our founding through the Trump Administration today.” Carr adds, “On July 4, 2026, America will celebrate the 250th Anniversary of the signing of the Declaration of Independence. That revolutionary document set forth our founding principles – including Life, Liberty, and the pursuit of Happiness – and put America on a collision course with destiny. Over the following centuries, the American story has defined modern history and spread freedom, opportunity, and prosperity across the globe. As America’s 250th anniversary approaches, it is important to reflect on the ideals and events that have defined our past while keeping an eye towards our country’s bright future. The White House is leading our national celebration of this historic event with the Salute to America 250 Task Force, which calls on the federal government, among others, to mark this momentous occasion. As part of this effort, I am calling on broadcasters to pledge to provide programming that promotes civic education, national pride, and our shared history.” Carr shares some examples stations could use, including:
radio industry (and its related fields) seeks to connect with and develop a next generation of professional practitioners as well as engaged audiences. TALKERS is honored to again provide financial support, encouragement, experience, and advice to the dedicated organizers of this very special event.
to television and radio programming. After the back-and-forth between The Late Show’s Stephen Colbert and CBS attorneys over the interview with U.S. Senate candidate U.S. Rep. James Talarico that did not air on CBS television but was pushed out on the show’s social media accounts instead, broadcasters – including news/talk radio programmers and hosts – may be confused about how the equal time rule is being applied.
FCC has no lawful authority to pressure broadcasters for political purposes or to create a climate that chills free expression. CBS is fully protected under the First Amendment to determine what interviews it airs, which makes its decision to yield to political pressure all the more disappointing. It is no secret that Paramount, CBS’s parent company, has regulatory matters before the government, but corporate interests cannot justify retreating from airing newsworthy content. The FCC is powerless to impose restrictions on protected speech, and any attempt to intimidate broadcasters into self-censorship undermines both press freedom and public trust. I once again urge broadcasters and their parent companies to stand firm against these unlawful pressures and continue exercising their constitutional right to speak freely and without government interference.”
Republican or Democrat. Often, Democratic candidates balk at being interviewed by conservative hosts for fear they will not get a “friendly” interview as their Republican opponent might have. Regardless, the law is about equal time, and the matter late night shows are dealing with is assuming they qualify for the “bona fide news” exemption that excuses them from the equal time rule. Chairman Carr’s position is there is no blanket exemption; it is taken on a case-by-case basis.
interview due to potential implications under the Federal Communications Commission’s “equal time” rule. The rule requires broadcast licensees to provide equal opportunities to legally qualified candidates for public office if one candidate is given airtime.
be celebrated on-air and transform their classrooms with a $5,000 DonorsChoose gift card. iHeartMedia president of programming operations and digital music says, “iHeartRadio’s ‘Thank a Teacher’ aims to shine a light on the quiet and positive work happening in classrooms across the country and to offer a very public thank you to the teachers who are doing so much.” Over the course of the contest 60,000 teachers were nominated for $50,000 in gift cards shared by the 10 final winners.