Industry Views

TALKERS Exclusive: Why AM Radio Still Matters – And Why Cities Must Step Up to Save It

By Frank Morano
City Councilor
New York City 51st District
Staten Island

imgFor most of my life, the sound of an AM signal has been my constant companion. Long before I ever spoke into a microphone professionally, I was the kid hiding under the covers with a transistor radio, slowly turning the dial, discovering voices, ideas, communities, and worlds far beyond my bedroom. AM radio didn’t just shape my career – it shaped who I am.

That’s why, as both a lifelong AM radio listener and a longtime AM broadcaster (77WABC and WNYM-AM “970 The Answer”), I’m introducing legislation in the New York City Council to require that all City-owned and City-contracted vehicles continue to include functioning AM receivers. I’m proud of my work in government, but this one is personal. Because AM radio isn’t just entertainment or nostalgia – it’s infrastructure. It’s public safety. It’s the backbone of our emergency communications system. And it’s in danger.

When Everything Else Fails, AM Radio Doesn’t  

We don’t have to imagine what happens when modern communications collapse. We’ve lived it.

On September 11, 2001, when cell networks jammed almost immediately, millions of New Yorkers turned to AM radio for news, instructions, and reassurance.

In the 2003 Northeast Blackout, AM signals were among the very few communications systems still functioning across multiple states.

During Superstorm Sandy, when much of the region lost power and internet for days, AM remained a critical lifeline for emergency updates, evacuation information, and weather alerts.

These weren’t theoretical scenarios. They were real moments of crisis – and AM radio proved its value every single time.

When the lights go out, AM stays on. When cell networks are overwhelmed, AM cuts through. When the internet fails, AM continues broadcasting. It is the most resilient form of mass communication ever created, and FEMA and the National Weather Service still rely on AM frequencies for a reason: they reach people when nothing else can.

AM Radio Is Still the Soundtrack of America 

Beyond emergencies, AM radio remains woven into the cultural fabric of this country. It’s where Americans talk to each other – about politics, sports, faith, overnight oddities, neighborhood issues, and everything in between. It’s one of the last places where anyone can call in, join the conversation, and be part of a community.

The same AM dial that once carried the voices announcing D-Day, the moon landing, and the gritty street reporting of New York legends still carries the news, opinions, and debates that shape American life today. There is something uniquely democratic about the AM band: it is accessible, unpretentious, inexpensive, and available to everyone.

That’s worth preserving. Especially now, as some automakers – particularly in the electric vehicle space – phase AM radios out of new models, citing interference or cost concerns.

Cities and States Can Lead Where Washington Waits 

Congress is considering the “AM Radio for Every Vehicle Act,” and I support it wholeheartedly. But federal action can take time. Cities and states can move faster.

New York City’s legislation can be a model:

  • If municipalities require AM receivers in the vehicles they procure…
  • If state governments do the same for their fleets…
  • And if enough jurisdictions stand firm…

Automakers will have no choice but to keep AM radio in every vehicle they sell.

Government can’t – and shouldn’t – tell anyone what to listen to. But we absolutely can ensure that the option to listen still exists. And that, when disaster strikes, the public can rely on a system proven over nearly a century to work under the toughest circumstances imaginable.

The Signal Must Go On 

AM radio isn’t a relic. It’s a lifeline. It’s a civic space. It’s one of the last great mediums that belongs to the people. As someone who owes much of his career – and much of his identity – to those airwaves, I feel a responsibility to protect them.

By acting locally here in New York City, I hope we inspire communities across the country to do the same. If we want the AM dial to be there for the next blackout, the next storm, or the next unthinkable moment, the time to act is now.

Because when everything else goes silent, AM radio still speaks.

And we need to make sure it always will. 

Frank Morano was recently elected City Councilor representing New York City’s 51st district. Prior to that he forged a distinguished career in talk radio at WABC and WNYM in New York. Councilor Morano can be reached via email at  frank@moranoforcouncil.com.

Industry Views

Monday Memo: The Power of Pause in Local Radio

By Holland Cooke
Consultant

imgIn an industry built on speed – breaking news, live liners, commercial deadlines – “pause” can feel like a luxury radio can’t afford. But Kevin Cashman’s The Pause Principle: Step Back to Lead Forward (Wiley) argues the opposite: pausing isn’t weakness, it’s a competitive advantage. For local radio leaders, the message couldn’t be timelier.

Cashman defines pause as the conscious act of stepping back to gain perspective before moving forward. Leaders who constantly react miss opportunities for growth and innovation. Those who pause, he argues, engage with more clarity, creativity, and authenticity.

Think about the daily grind in local radio. The PD is juggling ratings pressure, expense challenges, talent issues, and a half-dozen urgent emails from corporate. The sales manager is chasing month-end, writing copy on deadline, and fielding calls from advertisers. In that swirl, it’s tempting to equate motion with progress. Yet, as Cashman warns, constant motion without reflection leads to burnout, blind spots, and missed chances to connect.

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For broadcasters, pause can take many forms:

  • Programming: Instead of cranking out another promo, take time to ask if the message really resonates with the community. What do listeners need from us right now?
  • Sales: Before pitching another rate card, pause to explore the client’s true business challenge. That deeper understanding can unlock bigger, longer-term partnerships.
  • Leadership: In staff meetings, pause to let quieter voices contribute. The next big idea might come from someone who usually doesn’t speak up.

Cashman links pause to authenticity. When leaders slow down enough to be present, they foster trust. In local radio, where credibility is everything, that authenticity builds loyalty with both audiences and advertisers.

He also reminds us that pause is not about inaction. It’s about deliberate action. A well-timed pause before responding to a crisis on-air, before agreeing to a questionable promotion, or before rushing through a strategic decision can be the difference between a misstep and a breakthrough.

For local stations, the takeaway is clear: The pace isn’t going to slow down. The emails will keep coming, the ratings will keep posting, and the deadlines will keep looming. But leaders who carve out moments of pause will not only preserve their sanity – they’ll make better decisions, inspire their teams, and serve their communities more meaningfully.

Pause. Reflect. Then lead forward.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

Connoisseur to Sell Bakersfield Cluster

Connoisseur Media enters into an agreement to sell its Bakersfield, California radio stations to local operator Frequency Broadcasting, Inc. The station group includes news/talk KNZR-AM/FM, CHR KLLY-FM, and rhythmic oldies KKBB-FM. This transaction is pending regulatory approvalimg by the FCC and is expected to close early next year. Connoisseur Media says the sale is “another step in the company’s efforts to concentrate on markets where it can execute its successful playbook. It is one element in the strategic plan for the markets acquired in Connoisseur Media’s acquisition of Alpha Media that took place in September.” Connoisseur Media founder and CEO Jeff Warshaw says, “Bakersfield was a market that did not fit into the long-term plans we have for Connoisseur. We looked for a local operator that we felt could devote the time and energy that Bakersfield deserves. We are confident that we have found that in Frequency and the Hill family operation.”

Industry News

Simon Conway Show Raises Funds for Childhood Cancer

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The Simon Conway Show’s Pinky Swear Radiothon raised $238,293 to support the families of kids with cancer in the five-and-a-half-hour event last week. Pictured above with WHO, Des Moines-based talk host Simon Conway is James, who as a baby was diagnosed with cancer. Now, he is a healthy eight-year-old about to take part in his first swim meet. Conway says, “I always say I have the best audience in talk radio and every year they prove me right, but with the very short amount of time we had, this fundraising effort was truly astonishing.”

Industry News

Urban One Announces Securities Exchange Offer

Urban One has begun an offer to exchange any and all of its outstanding 7.375% Senior Secured Notes due 2028 held by Eligible Holders for newly issued 7.625% Senior Securedimg Notes due 2031, to be issued by the company and guaranteed by each existing and future subsidiaries of the company, and cash. In connection with the Exchange Offer, Urban One begins offer to purchase up to $185 million in aggregate principal amount of the Existing Notes for up to $111 million in cash. In connection with the Exchange Offer, the company is also offering Eligible Holders the right to subscribe to purchase up to $60.6 million in aggregate principal amount of 10.500% first lien senior secured notes due 2030.

Industry News

TALKERS News Notes

MIW Announces Digital Sales Mentorship Program. Mentoring and Inspiring Women in Radio, Inc announces the second annual Digital Sales Mentorship Program designed to accelerate the growth and professional development of women in digital radio sales. It provides one exceptional female seller or manager with personalized, hands-on mentorship from an accomplished industry leader. The selected mentee will receive monthly one-on-one coaching from an experienced mentor, access to digital subject-matter experts, and targeted guidance across key areas of digital revenue strategy. Find out more and apply here.

WABC Presents Future of NYC Presser. Red Apple Media’s WABC, New York is presenting a live press conference at 11:00 am ET on the future of New York City under Mayor-elect Zohran Mamdani. It’s being hosted by WABC’s Dominic Carter with panelists including Red Apple CEO John Catsimatidis, former Governor David Paterson, political activist Fernando Mateo, and Kathryn Wylde president of the Partnership for NYC.

Industry News

Top News/Talk Media Stories Over the Weekend (11/15-16)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

  1. The Epstein Files
  2. Flight Chaos
  3. S. Military Operations Near Venezuela
  4. Trump’s Pardon of Changpeng Zhao
  5. Charlotte ICE Operations
Industry News

Rich Valdes Exits Westwood One’s “America at Night”; McGraw Milhaven to Assume Host Duties

TALKERS has learned that talk show personality Rich Valdés has exited his position as host ofimgimg Westwood One’s long running, late night program “America at Night,” as of last night’s program (11/13). His replacement will be KTRS, St. Louis morning host McGraw Milhaven, slated to begin on December 1.  Valdes took over the reins of the program in upon the passing of its longtime host Jim Bohannon in October of 2022. Stay tuned for updates and developments as they are available. Milhaven states, “I’m deeply grateful to Westwood One for entrusting me with “America at Night” — a show that builds on a proud tradition of engaging listeners during one of radio’s most meaningful times. It’s both an incredible honor and a profound responsibility. From listening to Larry King and Jim Bohannon in high school — too intimidated to call in — to now being named host of this show, this journey has exceeded anything I could have imagined. My nightly mission is simple: to seek out great stories from great storytellers — and to share a few of my own along the way.” 

Industry News

Commissioner Gomez Criticizes FCC’s News Distortion Policy

FCC Commissioner Anna M. Gomez releases a critique of what she is calling the Commission’s “improper use of the News Distortion policy.” She says, “The FCC does not have the authority, the ability, or the constitutional right to go after broadcasters for their news content. The Communications Act forbids the Commission from censoring broadcasters, and the Firstimg Amendment protects journalistic choices from government intimidation. Nevertheless, this FCC has deployed a vague and ineffective News Distortion policy as a weapon to stretch its licensing authority and pressure newsrooms. The First Amendment is a pillar of our democracy. As federal regulators, we must respect the rule of law, uphold the Constitution, and ensure that a free press is never subjected to regulatory interference by the FCC.” The FCC’s News Distortion Policy was created in 1949 and has been criticized from time to time over the years. It has rarely been invoked until now. A Petition for Special Relief before the FCC signed by 11 people, including former FCC Chairman Thomas E. Wheeler, asks that the Commission repeal the news distortion policy. They cite case law, saying, “In Moody v. NetChoice, LLC, the Supreme Court, applying the First Amendment, reaffirmed that the government has no role in ‘un-biasing’ the media. In direct contradiction to that decision, the news distortion policy seeks to mold the speech of private broadcasters to the FCC’s own view of what is correct, complete, and accurate news. The First Amendment forbids the government from embarking on such a project.”

Industry News

Triton Digital Partners with Washington Post for Audio Strategy

Triton Digital announces a new partnership with The Washington Post in which it will “power The Post’s digital audio strategy including podcast, monetization and measurement.” Triton says theimg partnership is “a testament to The Washington Post‘s continued investment in high-impact audio journalism and innovative podcast storytelling. By adopting Triton’s integrated suite, the company gains access to scalable infrastructure and tools purpose-built to support growth.” Triton Digital president and CEO John Rosso adds, “At Triton, we look forward to supporting The Washington Post as they expand their digital audio presence. This partnership reflects the power of Triton’s technology and our commitment to helping premium publishers grow and monetize their audio strategies at scale.”

Industry News

Saga Declares Dividend

Saga Communications’ board of directors declares a quarterly cash dividend of $0.25 per share.img The dividend will be paid on December 12, 2025, to shareholders of record on November 24, 2025. The aggregate amount of the payment to be made in connection with the quarterly dividend will be approximately $1.6 million. The quarterly dividend will be funded by cash on the company’s balance sheet. Including this dividend, Saga Communications will have paid over $141 million in dividends to shareholders since the first special dividend was paid in 2012.

Industry News

Top News/Talk Media Stories This Past Week (November 10 – 14, 2025)

Here are the most talked about stories of the past week (11/10-14) on news/talk radio and related talk media according to TALKERS:

Stories

  1. Government Reopens / Air Travel Chaos
  2. The Epstein Files
  3. The Economy
  4. ICE Raids
  5. SCOTUS Hears Tariffs Case / $2,000 Tariff Dividends
  6. “Narco-Terrorist” Strikes / Venezuela Mobilizes Military
  7. MAGA Youth and Anti-Semitism
  8. Trump-Ingraham Interview
  9. Comey and James Challenge Halligan Prosecution
  10. SCOTUS Won’t Revisit Gay Marriage

People

  1. Donald Trump
  2. Mike Johnson
  3. Chuck Schumer
  4. Jeffrey Epstein / Ghislaine Maxwell
  5. Adelita Grijalva
  6. Pete Hegseth / Nicolás Maduro
  7. Nick Fuentes
  8. Laura Ingraham
  9. Lindsey Halligan / James Comey / Letitia James
  10. Kim Davis

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Nielsen Names Naylor Chief Client Officer

Nielsen names Peter Naylor to the newly created position of chief client officer. The company says that in this role, Naylor will “serve as a critical partner for Nielsen’s clients, includingimg advertisers and publishers across traditional and digital channels. Naylor will ensure the measurement company is meeting the needs of a wide array of clients, while working with Nielsen’s sales, product and research teams to help partners enhance their businesses.” Nielsen CEO Karthik Rao says, “The key to Nielsen’s continued success is working closely with our clients to build the best marketing intelligence platform in the world. Peter is the perfect person to help that mission, building on Nielsen’s momentum of Big Data + Panel measurement, live streaming innovation and our AI transformation. He has led teams across linear TV, streaming and social media. He knows what consumers and clients want – and need – as behaviors continue to evolve. We can’t wait to keep building with him and our partners.”

Industry News

Cumulus Partners with Shots Podcast Network

Cumulus Media announces that the Shots Podcast Network podcasts join the Cumulus Podcast Network. The company says that as part of Westwood One’s portfolio, the Cumulus Podcast Network distributes, markets, and monetizes the Shots Podcast Network while Shots continuesimg to develop, produce, and own all content. Shots Podcast Network shows include “Full Send Podcast,” hosted by Kyle Forgeard; “One Night with Steiny,” featuring Aaron “Steiny” Steinberg; and “The Rush with Maxx,” hosted by NFL star Maxx Crosby.Westwood One and Cumulus Podcast Network president Collin Jones says, “Shots is one of the most dynamic and influential creator networks in media today. Their fearless approach to content and ability to engage millions of fans makes them a perfect fit for the Cumulus Podcast Network. We’re thrilled to welcome John, and the entire Shots team.”

Industry News

Allen Sliwa Joins “AM 570 LA Sports”

iHeartMedia’s KLAC, Los Angeles “AM 570 LA SPORTS” adds NBA analyst Allen Sliwa as an on-air contributor to its NBA and Los Angeles Lakers coverage. Sliwa is host of the YouTubeimg show, “Hoops Talk.” Sliwa will provide expert insight, analysis and commentary across AM 570 LA SPORTS content throughout the NBA season, including featured segments available on the iHeartRadio app. Sliwa previously served on the Lakers Radio broadcast in pre-game, halftime, and post-game coverage. KLAC program director Brian Long says, “Allen is one of the premier voices covering the Lakers. With the excitement surrounding the team this season, his perspective and passion will be a great addition to our coverage and valuable voice for Lakers fans in Southern California and across the country.”

Industry News

News/Talk Programmer and Consultant Marshall Adams Dies at 51

News/talk radio talent, programmer and consultant Marshall Adams died unexpectedly onimg November 10 at the age of 51. Adams, whose real name was Michael Paul Kunkle, began his media career in the print industry at the Harrison City Post (PA) while in high school. He transitioned to radio and served with stations including WBT-AM/FM, Charlotte; KTRH-AM, Houston, WYAY-FM, Atlanta and KDKA-AM, Pittsburgh, where he was program director. He launched his consultancy, Marshall Adams Media, in 2012.

Industry News

JVC’s Food Fight Against Hunger Benefits Long Island Residents

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JVC Broadcasting’s annual Food Fight Against Hunger was held last weekend (11/8-9) on Long Island as JVC’s seven-station group – including news/talk “LI News Radio” – collected food and donations to help Long Island families in need this holiday season. The two-day event gathered 22,000 pounds of food, 60 gift cards totaling $1,055, 8 turkey certificates totaling $240, and cash donations totaling $538. JVC Broadcasting CEO John Caracciolo comments, “We are so proud of our incredible staff for giving up their weekend to help our Long Island community. This is how local radio shines – people helping people, neighbors helping neighbors. JVC and our listeners continue to prove that local radio is better than all the rest. I wouldn’t trade this job for anything. We have the best team in radio and I am just proud that they let me work with them every day.” Pictured above from left to right is “Big 98.1” morning host The Wiseman with Santa and a listener making a donation.

Industry News

Yesterday’s Top News/Talk Media Stories (11/12)

The most discussed stories yesterday (11/12) on news/talk radio and related talk media according to TALKERS research:

  1. Government Reopens
  2. Epstein Files
  3. The Economy
  4. Halligan Prosecution Challenge
  5. Venezuela Mobilizes Military
Industry News

Harrison “Close My Ears Tour” Tackles National Anxiety Issues

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TALKERS founder Michael Harrison has been busy addressing the most pressing talk radio issues being discussed in the media today during what is being called the “Close My Ears Tour” in support of the latest Gunhill Road track, “Close My Ears.” Gunhill Road is the perennial four-man music group of which Harrison is a member, along with Steve GoldrichPaul Reisch, and Brian Koonin. Among their extensive repertoire of contemporary styles going all the way back to the early 1970s (and their early hit, “Back When My Hair Was Short”), the ensemble specializes in issue-oriented songs (and leading-edge music videos produced by Matthew B. Harrison) that have gathered a worldwide following of more than a half million fans fueled largely by airplay and interviews on talk radio. The group’s latest non-partisan release, “Close My Ears,” focuses on the wave of anxiety sweeping the nation over the political contentiousness spewing from the media during this age of what Harrison describes as “non-stop noise.” Harrison says, “The song addresses, and thus gives us the opportunity to discuss, the threats of inflation, recession, war, pollution, nuclear annihilation, political strife, crime, homelessness, depression, anxiety, widespread ignorance, pandemics, fake news, and a growing lack of trust in institutions, both private and public.”  To book an interview with Michael Harrison, call TALKERS at 413-565-5413 or email info@talkers.com. To listen to an interview with Harrison conducted on November 6 by Dave Michaels on KSCO, Santa Cruz, CA, please click here. To view the “Close My Ears” music video, please click here.

Industry News

Salem Adds Kevin McCullough to SRN Afternoon Lineup

Salem Media Group announces that its Salem Radio Network is bringing Kevin McCullough’s “That KEVIN Show” to its daily schedule beginning November 24. It will air in the 2:00 pm to 4:00 pm ET daypart, taking the place of “The Eric Metaxas Show.”  across SRN stations nationwide.img About his show, McCullough says, “‘That KEVIN Show’ doesn’t whisper opinions – it detonates them. In a media world allergic to truth and humor, we bring both, with a healthy dose of common sense. I’m deeply thankful for the opportunity to grow this show with the team at Salem, and I couldn’t be more excited about what’s ahead.” McCullough is already in the Salem sphere as a columnist for Townhall.com and a regular contributor to the Salem News Channel and BizTV. Salem SVP of spoken word format Phil Boyce comments, “Kevin McCullough is one of the most engaging communicators in talk radio. He brings a bold voice with strong convictions, a great sense of humor, and a deep faith that shines through in every broadcast. We’re thrilled to welcome That KEVIN Show to SRN and know it will connect powerfully with listeners across both our news/talk and Christian talk stations.” The KEVIN Show will also produce weekend editions airing from 8:00 am to 10:00 am ET on the Salem News Channel and 9:00 pm to 11:00 pm ET on SRN Radio.

Industry News

WGN, Chicago Wins Three Silver Dome Awards

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Nexstar Media Group’s news/talk WGN, Chicago was honored with 2025 Illinois Broadcasters Association (IBA) Silver Dome Awards, including two for the WGN Radio newsroom. The awards were announced on November 6 at a reception held at the InterContinental Hotel in Chicago. WGN Radio won Silver Dome Awards for Best Continuing Coverage – “Trial of Michael Madigan”; Best Feature – “Chicago Teachers Told to Pass Migrant Students” by Sylvia Snowden and Ryan Burrow; and Best Radio Personality – John Williams. Additionally, IBA also recognized Dave Eanet, whose two stints on WGN Radio encompass more than 30 years, with the 2025 Chicago/W. Russell Withers Jr. Broadcast Pioneer Award. The award is named after the late W. Russell Withers Jr, founding father of the Illinois Broadcasters Foundation.



Industry News

Yesterday’s Top News/Talk Media Stories (11/11)

The most discussed stories yesterday (11/11) on news/talk radio and related talk media according to TALKERS research:

Government Reopening Deal / Air Travel Chaos
Trump-Ingraham Interview
MAGA Youth and Anti-Semitism
ICE Raids
Grijalva Swearing In / Epstein Files Release Battle

Industry News

WKZE’s “Voices of Valor” Connects Generations Through Local Radio This Veterans Day

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WKZE 98.1 FM, Red Hook, NY is showing how local radio can unite a community through storytelling with “Voices of Valor” — a month-long series honoring Hudson Valley veterans and celebrating the power of service across generations.  Airing throughout November in recognition of Veterans Day, “Voices of Valor features heartfelt, first-person stories from members of Red Hook’s VFW Post 7765, giving listeners a direct connection to the men and women who’ve proudly served their country and community.

Produced by Red Hook High School student Olive Haley (pictured above interviewing local vet, Enrique Flores) and supervised by station staff member and recent SUNY New Paltz graduate Alyssa Sciarrone, “Voices of Valor was recorded at WKZE’s Red Hook studios and blends authentic veteran narratives with the station’s signature AAA / Americana sound. The project highlights how local media, students, and community organizations can come together to preserve local stories while engaging the next generation of broadcasters.

“It’s inspiring to see young, talented storytellers like Olive take up the mantle of local broadcasting,” said Dr. Andy Gladding, WKZE’s new co-owner. “Projects like ‘Voices of Valor show that local radio remains a powerful bridge – connecting young storytellers, community institutions, and listeners through shared experience.”

This initiative also marks a new era for the heritage AAA station – now under new ownership for the first time in 20 years – as WKZE expands its mission to foster hands-on opportunities for students and aspiring broadcasters to engage with local radio. According to station co-owner Katie Gladding, this is just the beginning. “Andy and I want WKZE to be a place for all members of the community to feel welcome to share and connect. Our doors and airwaves are open to anyone who wants to experience the magic of FM, and there is no better place for that than WKZE. Dr. Andy Gladding is also chief engineer at Hofstra University’s WRHU-FM and Salem NY’s WMCA 570 / WNYM 970.

Listeners can hear “Voices of Valor” throughout November on 98.1 FM and via wkze.com.

Industry Views

SABO SEZ: P1s and Meters are Not Your Friends

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgOne of my first jobs out of college was working in the marketing department of WNBC-AM, New York. Yes, “Imus In The Morning” (Don Imus – not nice), Cousin Brucie (Bruce Morrow – nicest star who ever lived). One of my tasks was to pull ratings numbers from the computer for the sales department. I was fascinated by TIME SPENT LISTENING (TSL) and CUME numbers. I’d rank them, compare, trend them every way imaginable.

The station with the longest TIME SPENT LISTENING (TSL): The Greek language station. The station with the shortest TSL, WABC – a Top 40 rocker. The station with the highest cume, WABC.

Legendary WABC programmer Rick Sklar explained, “We wanted to be everybody’s second favorite station. Everybody’s!” WABC had a 5 million cume. Listeners always came back to WABC. That was the plan.

Regardless of the genre, building a station that everyone comes back to has been the successful tactic of all of my programming work: AC, urban, oldies and yes, talk. New Jersey 101.5, WTKS-FM, Orlando and others were designed to appeal to many listeners over and over rather than just a small group of people who never leave. What’s a more stable, predictable business?  One that counts on a single listener for one hour of listening or four listeners for fifteen minutes each?

A deep, profound study of P1s and TSL can only have one result: Declining cume. It is a fatal myth that talk is a “low cume, high TSL format.” It can be, and it will die.  Or it can be and has been a high cume, low TSL business that grows, is stable, and predictable. The key is careful rotation of topics, urgency, top-of-mind subjects, no theory, and lots of weather.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

iHeartMedia Q3 Revenue Dips 1.1%

iHeartMedia’s third quarter 2025 financial results are in and the company is reporting revenue of $997 million, a decline of 1.1% from the same period in 2024. iHeartMedia’s Multiplatform Group (including radio stations) revenue was $591 million – down 5% from Q3 of 2024 – and the company’s Digital Audio Group revenue was $342 million – up 14% over Q3 of 2024). Notably, the company’s Podcast Revenue was $140 million, up 22% year-over-year. iHeartMediaimg chairman and CEO Bob Pittman comments, “We’re pleased with our third quarter performance, generating Adjusted EBITDA of $205 million, slightly above the midpoint of our guidance range, and our consolidated revenue was down 1.1% compared to prior year, at the high end of our guidance, and up 2.8% excluding political revenue. And we continue to take important steps in the evolution of our company – last week we announced our new relationship with Amazon Ads, which will provide advertisers using Amazon DSP access to our vast audio portfolio, and just this morning we announced our new TikTok partnership, which will bring TikTok creators into iHeart’s ecosystem. We are committed to exploring new ways to unlock the value of our unparalleled assets, maximizing the unique position we occupy in the evolving media landscape, and creating innovative cross-platform opportunities to bring new products and services to our consumers and our advertising partners.”

Industry News

Salem Media Group Q3 Net Revenue Falls 12.6%

Salem Media Group reveals its operating results for the third quarter of 2025 and reports that netimg revenue was $51.3 million, a decline of 12.6% from the same period in 2024. The company’s broadcast revenue was $40.7 million, down 11.5% from Q3 of 2024, and digital media revenue was $10.5 million, down 3% from the same period a year ago. The company posted a net loss of $2.3 million compared to the net loss of $6.6 million it posted in Q3 of 2024.

Industry News

St. John Upped to DOS for Bonneville Seattle

Bonneville International promotes Crista St. John to director of sales for the Seattle market that includes news/talk KIRO-FM, KIRO-AM “Seattle Sports,” conservative talk KTTH-AM “Seattle Red,” and MyNorthwest.com. St. John, who has been serving as general sales manager,img comments, “I’m honored and excited to take on this new role and continue building on the incredible momentum our teams have created. Bonneville Seattle is home to passionate, talented individuals who care deeply about our brands, our partners, and our community. I look forward to helping us grow even stronger – together.” Bonneville Seattle SVP and market manager Cathy Cangiano states, “Crista has consistently demonstrated outstanding leadership, strategic insight, and a deep commitment to relationship-building. Her promotion is a testament to the impact she’s made and the confidence we have in her ability to lead us into the future. Crista was the clear choice for this role, and I’m thrilled to partner with her as we shape the next chapter for Bonneville Seattle. Her vision and energy will be instrumental in our continued growth.”

Industry News

MIW Announces 2nd Annual Erica Farber Mentorship Program

Mentoring and Inspiring Women in Radio, Inc announces that applications are now open for the 2nd Annual Erica Farber Mentorship in Management Program. This program is designed to empower and elevate women in senior leadership roles across all areas of radio – including sales, marketing, programming, digital, and beyond. Get more info and apply here.

Industry News

Yesterday’s Top News/Talk Media Stories (11/10)

The most discussed stories yesterday (11/10) on news/talk radio and related talk media according to TALKERS research:

  1. Tentative Government Reopening Deal / Air Travel Chaos
  2. Veterans Day
  3. Trump’s $2,000 Tariff Dividend
  4. Trump Asks SCOTUS to Vacate E. Jean Carroll Award
  5. SCOTUS Refuses to Overturn Gay Marriage Ruling
Industry News

Don Miller Returns to JVC’s Florida Man Radio Network

JVC Broadcasting’s Florida Man Radio Network announces the return of “The Don Miller Show” to the weekday lineup airing live from 10:00 am to 1:00 pm. JVC Broadcasting calls Miller’s show “a powerful mix of street-smart insight, bold commentary, and real-life conversations. Withimg more than 20 years in Florida talk radio, Don Miller has built a reputation for being candid, unfiltered and deeply connected to the community.” Company market manager John Griffo says, “We’re thrilled to welcome Don back home to Florida Man Radio. He brings a voice that’s bold, thought-provoking, and completely authentic — exactly what Florida Man Radio is all about.” Flordia Man Radio is heard on WZLB, Ft. Walton Beach; WYOO, Panama City; and WYGC, Gainesville. JVC Broadcasting CEO John Caracciolo says there are more affiliate stations coming for the format. “Florida Man Radio is one of the most real and entertaining talk networks on the air right now,” said Caracciolo. “We’re building something different — live, local, and full of personality. This is talk radio the way it’s supposed to be, unfiltered and unafraid.”