Monday Memo: AI Does More with Less. Radio Must, Too
By Holland Cooke
Consultant
The most important sentence in Sharon Gai’s How to Do More With Less: Future-Proofing Yourself in an AI Economy (Wiley) isn’t about technology at all. It’s about leverage. She writes that the goal is to stop being “the busy bee” and instead become “the beekeeper… someone that controls the ‘bees’ to get what you want.” That’s the wakeup call radio needs right now.
Because while our industry debates whether AI is a threat, the rest of the world has already moved on. Gai describes watching Alibaba engineers generate hundreds of thousands of ad banners in seconds – work that once required “thousands of designers” and weeks of back and forth. That moment, she says, was when she realized “the next era of work had already started.” Radio is still acting like it hasn’t.
AI won’t replace radio. But it will replace radio people who don’t use it.
Gai is blunt: “Will AI replace workers? Absolutely.” But she adds the part radio needs to hear: it replaces tasks first, not people. The winners are the ones who learn to orchestrate the tools. For radio, that means:
- Sellers using AI to prebuild spec spots, proposals, and category insights
- Programmers using AI to audit clutter, analyze rotations, and tighten imaging
- Production using AI to version spots, clean audio, and accelerate turnaround
- Managers using AI to summarize meetings, draft memos, and model revenue scenarios
This isn’t theory. It’s survival.
The OnePerson BillionDollar Company — and The OnePerson Radio Station
Gai cites Sam Altman’s prediction that AI will enable “one-person billion-dollar companies.” Radio should hear a different version: the one-person radio station. Not as a cost cutting fantasy — as a competitive necessity.
A single operator, armed with AI tools, can now:
- Build a full digital presence
- Produce daily content
- Generate sales materials
- Analyze audience behavior
- Maintain advertiser relationships
Small market owners — the ones already stretched thin — stand to gain the most.
The Real Message for Radio
Gai’s book isn’t about replacing humans. It’s about reclaiming agency in an AI-driven economy. Radio needs that mindset more than any legacy medium. Because the question isn’t whether AI will change radio.
It’s whether radio chooses to be the bee… or the beekeeper.
To read 2 sample chapters, free, click here.
Holland Cooke is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
income testified against Trump in congress and in court. But Cohen says he’s spoken with Trump several times over the past year and the president agreed to do the interview. WABC says, “The coming-together of these two political heavyweights comes at a particularly intriguing time. Cohen and Trump have been publicly at odds for years, making this unexpected sit-down impossible to ignore. Whatever the answer, Cohen interviewing Trump is sure to generate attention and plenty of questions about what happened to one of the most complicated relationships in modern politics.”
categories based on average weekly downloads in the following order: Comedy (44.5%), News (25.7%), and Society & Culture (21.2%) and reports that the genres with the largest quarter-over-quarter reach growth are: News (+8.4%), True Crime (+1.8%), Sports (+1.1%), and Comedy (+2.1%). Triton says its data reveals podcasts that grew from Q1 to Q2 of this year on its ranker include: “The Ramsey Show” (up 14 places to #16); “The Shawn Ryan Show” (up 32 spots to #22); “The Dan Bongino Show” (up 16 places to #50); and “The Tucker Carlson Show” (up 10 spots to #9).
Ballroom in New York City. NAB president and CEO Curtis LeGeyt states, “NAB is honored to recognize Joel Oxley for his extraordinary leadership and lasting contributions to the radio industry. For more than three decades at WTOP and Federal News Network, and over 15 years at Hubbard Radio, Joel has demonstrated an unwavering commitment to local journalism, innovation and public service. Under his leadership, WTOP has become one of the nation’s premier news operations, setting the standard for excellence in local broadcasting while serving the Washington, DC community with trusted journalism. His integrity, vision and dedication have left an enduring mark on our industry, making him a most deserving recipient of this year’s National Radio Award.”
Media’s longstanding commitment to operating its broadcast radio stations in a manner that serves the public interest, advances localism, supports public safety and responds to the needs and interests of the communities it is privileged to serve.” Additionally, Berner addressed the company’s newsrooms and wrote: “Preserving our coverage of newsworthy events, and their impact on our local communities, is exceedingly important to Cumulus Media. The stronger financial foundation that our financial reorganization will afford us is intended to preserve and strengthen, not diminish, our ability to serve local audiences. Consistent with that objective, we commit to maintaining our existing newsroom staffing levels for a minimum of two years following approval of the requested applications.”
growth include: SiriusXM’s “Megyn Kelly Show” – up 115% among weekly U.S. consumers 13+; Cumulus Podcast Network’s “Shawn Ryan Show” up 107%; “The Tucker Carlson Show” – up +13%; Premiere Networks’ “Glenn Beck Program – up 11%; and Premiere’s “Sean Hannity Show” – up +5%. Edison says its data indicates Cumulus Podcast Networks’ “Dan Bongino Show” lost the most audience – down 62% – but notes that Bongino’s leave from the business to serve as Deputy Director of the FBI is likely a factor. Elsewhere, podcasts shedding audience include The Daily Wire’s “Ben Shapiro Show” – down 19%; and Cumulus Podcast Network’s “Mark Levin Show” – down 16%. 
rights, including the Second Amendment, educate and inform Americans about firearms rights and legislation, and raise awareness of the issues impacting gun owners.” Further details regarding AAR content distribution and original programming will be announced as projects develop. Walters says, “I’m honored and thrilled to partner Armed American Radio and CCW Broadcast Media, LLC together with C3 Entertainment, Inc. These are historic times for our constitutional rights. We are excited to unite the important current events of the day together with history in an enlightening, entertaining, and educational format that will remind all Americans not only WHY we are the greatest nation the world has ever seen but HOW we got here and WHAT must be done going forward to preserve our uniquely American way of life!”
censorship and control against Disney’s ABC stations, using the threat of broadcast license revocations to punish a company for speech this administration doesn’t like. I have long called on companies to push back against this kind of government intimidation, and I’m glad Disney has shown courage and stepped up. This should be a welcome sign for every broadcaster who has felt the weight of this overreaching government pressure in silence.
ABC warned that the FCC’s scrutiny of “The View” could reach talk radio. Now the eight ABC-owned television station licensees have taken the agency to court. But the immediate lawsuit is not asking a judge to decide whether “The View” qualifies as news.
campaign, Elci stated that he intends to not discuss campaign issues or his campaign during his program. But incumbent Senator Martha Marx’s campaign is demanding equal time under FCC rules. Marx tells CT Mirror that if Elci wants to stay on the air, then the station has to give her a four-hour show. The other issue is that if Elci stays on the air, it could be considered an in-kind campaign contribution by the station and that could violate Connecticut campaign laws. For his part, Elci tells CT Mirror the station’s lawyers are seeking clarification for elections enforcement officials. He adds, “Big picture is I wouldn’t want to put my station in jeopardy,” he said. 
Harris joined Red Apple Media on May 4 as VP of news for WABC and the new Worldwide News Network, which launched May 23. Six weeks later, Red Apple promoted him to SVP of news and programming, expanding his authority across WABC, WWNN and Red Apple Audio Networks. On August 12 – roughly 100 days after his hiring – company CEO / owner John Catsimatidis announced Harris’s departure. Catsimatidis stated he had requested Harris’s resignation following a dispute involving a longtime employee returning from medical leave. Red Apple later attributed the separation to differences involving “leadership style.” Harris said he had decided to return to his longtime independent business developing broadcast technology products, but neither side identified a replacement nor fully explained in detail whether Harris resigned voluntarily or was dismissed.
we are encouraged by the progress we’re making in transforming Beasley into a more diversified, higher-margin media company. Our digital and local direct spot businesses continue to build momentum, our cost structure is significantly more efficient than it was a year ago, and we remain focused on improving the quality of our revenue. We believe these initiatives are creating a stronger operating foundation and positioning the company for more consistent financial performance over the long term. At the same time, we continue to execute against the financial priorities we established at the beginning of the year. We are operating with discipline, allocating capital thoughtfully, and taking deliberate actions to strengthen our balance sheet through debt reduction, portfolio optimization, and improved financial flexibility. These efforts, combined with our ongoing operational initiatives, are designed to improve cash flow generation and create long-term value for our shareholders. Looking ahead, our strategy remains unchanged. We are focused on delivering sustainable revenue growth, expanding EBITDA through continued operating discipline and higher-margin revenue, and further reducing leverage over time. While the broader advertising environment remains dynamic, we believe the actions we are taking today are positioning Beasley to emerge as a stronger, more profitable, and more resilient company.”
Zimmer argues in its filing that relief from the ownership cap would not adversely affect competition in the Springfield, Missouri market and notes that if approved, its revenue share in the market would be 33.6% (up from its current 8.5%), while SummitMedia’s revenue share is currently 34.8%. Zimmer goes on to add that in terms of audience share, Zimmer would have 21.3% of the market’s audience compared to iHeartMedia’s 22.3%. Additionally, Zimmer points out that, if approved, 18 different owners would control stations in the Springfield market.
Security Bureau, as well as the agency’s Consumer and Governmental Affairs Bureau. FCC Chairman Brendan Carr states, “I want to congratulate Danielle on her nomination to serve as a Commissioner on the FCC. Danielle is a dedicated public servant and has worked with skill and distinction on some of the most important matters before the agency. Danielle has delivered policy wins across the FCC’s economic agenda – from bridging the digital divide and protecting consumers to advancing public safety. With the advice and consent of the Senate, Danielle would make a terrific Commissioner.”
By Walter Sabo