May 2023 PPM Ratings Takeaways – Part Three
May 2023 PPM Data – Information for the May 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.
Nielsen Audio’s May 2023 sweep covered April 27 – May 24.
TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.
Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.
All comparisons noted are April 2023 – May 2023 (6+).
PORTLAND
News/Talk: Alpha Media’s KXL “FM 101 News” 5.3 – 5.8, +.5, fourth to third
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 7.5 – 5.8, -1.7, locked in third-place
KOPB’s internet stream 2.0 – 2.1, +.1, #19 to #18
Number One 6+: iHeartMedia adult contemporary KKCW, third straight month, 10.4 – 9.0, -1.4
Largest 6+ April 2023 – May 2023 Increase: triple A KINK (+1.1)
Largest 6+ April 2023 – May 2023 Decrease: public radio news/talk KOPB (-1.7)
CHARLOTTE
News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 5.2 – 4.7, -.5, fifth to seventh
News: None in the top twenty
Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” flat at 2.0, anchored at #16
Public Radio News/Talk: University Radio Foundation’s WFAE 3.7 – 4.6, +.9, tenth to eighth
South Carolina Educational Television Commission-owned WNSC .7 – .5, -.2, remains at #20
Number One 6+: Urban One urban-rhythmic oldies WOSF, first month, 6.0 – 6.9, +.9
Largest 6+ April 2023 – May 2023 Increase: urban contemporary WPEG (+1.2)
Largest 6+ April 2023 – May 2023 Decrease: urban AC WBAV (-2.1)
SAN ANTONIO
News/Talk: Alpha Media-owned KTSA “Stay Connected” 3.6 – 3.3, -.3, #10 to #12
iHeartMedia’s WOAI “News Radio 1200” 3.4 – 3.1, -.3, #12 to #14
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: None in the top twenty
Number One 6+: Cox Media Group classic hits-oldies KONO-FM, fifth consecutive month, 8.3 – 7.6, -.7
Largest 6+ April 2023 – May 2023 Increase: country KCYY (+1.6)*
Largest 6+ April 2023 – May 2023 Decrease: country (-.8)
*Represents a (three-way) tie for the largest April 2023 – May 2023 increase (6+) of any station from these 12 PPM-markets
SACRAMENTO
News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 9.4 – 9.9, +.5, #1
KFBK-AM & KFBK-FM cluster-mate KSTE-AM “Talk 650” 3.7 – 4.2, +.5, repeats in ninth-place
News: None in the top twenty
Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” 1.7 – 1.6, -.1, flat at #17
Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.1 – 3.2, +.1, unchanged at #12
Number One 6+: news/talk KFBK-AM & KFBK-FM, fifth month in succession, 9.4 – 9.9, +.5, #1
Largest 6+ April 2023 – May 2023 Increase: adult contemporary KBEB (+1.5)
Largest 6+ April 2023 – May 2023 Decrease: country KNCI (-1.5)
PITTSBURGH
News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.8 – 3.7, -.1, repeats at #11
News: None in the top twenty
Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 7.1 – 7.3, +.2, locked in fourth-place
Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 4.0 – 4.1, +.1, ninth to eighth
Number One 6+: iHeartMedia classic hits-oldies WWSW, sixth month in a row, 10.1 – 11.5, +1.4
Largest 6+ April 2023 – May 2023 Increase: classic hits-oldies WWSW (+1.4)
Largest 6+ April 2023 – May 2023 Decrease: alternative WXDX (-1.4)
SALT LAKE CITY
News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 5.0 – 5.7, +.7, sixth to third
Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 6.5 – 4.9, -1.6, second to seventh
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: University of Utah’s KUER 3.0 – 2.6, -.4, #14 to #17
Number One 6+: Bonneville adult contemporary KSFI, seventh straight month, 11.9 – 11.3, -.6
Largest 6+ April 2023 – May 2023 Increase: classic rock KAAZ (+.9)
Largest 6+ April 2023 – May 2023 Decrease: news/talk KSL (-1.6)
LAS VEGAS
News/Talk: Audacy-owned KMXB-HD3 “101.5 K-Dawn The Talk Of Las Vegas” 1.8 – 1.9, +.1, #20 to #18
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: None in the top twenty
Number One 6+: iHeartMedia adult contemporary KSNE, eighth successive month, 11.2 – 7.5, -3.7
Largest 6+ April 2023 – May 2023 Increase: country KWNR and classic rock KXPT (+1.1)
Largest 6+ April 2023 – May 2023 Decrease: adult contemporary KSNE (-3.7)**
**Represents the largest April 2023 – May 2023 decrease (6+) of any station from all 36 PPM-markets analyzed thus far
ORLANDO
News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.1 – 4.5, -.6, eighth to tenth
Cox Media Group-owned WDBO “Orlando’s News Talk” 3.5 – 3.7, +.2, locked at #11
News: None in the top twenty
Sports Talk: iHeartMedia’s WYGM “96.9 The Game” flat at .7, continues at #20
Public Radio News/Talk: Community Connections-owned WMFE 2.2 – 2.5, +.3, #14 to #15
Number One 6+: Cox Media Group classic rock WMMO, second month in a row, 9.4 – 9.5, +.1
Largest 6+ April 2023 – May 2023 Increase: classic rock WOMX (+1.6)*
Largest 6+ April 2023 – May 2023 Decrease: country WWKA (-.7)
*Represents a (three-way) tie for the largest April 2023 – May 2023 increase (6+) of any station from these 12 PPM-markets
CINCINNATI
News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 11.6 – 12.0, +.4, #1
cluster-mate WKRC “55 KRC The Talk Station” 3.5 – 4.2, +.7, ninth to seventh
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Cincinnati Public Radio’s WVXU flat at 4.9, repeats in sixth-place
Number One 6+: news/talk WLW, 16th consecutive month, 11.6 – 12.0, +.4
Largest 6+ April 2023 – May 2023 Increase: news/talk WKRC and classic country WNKR (+.7)
Largest 6+ April 2023 – May 2023 Decrease: rock WEBN and classical WGUC (-1.2)
CLEVELAND
News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Guardians) 6.6 – 5.9, -.7, sixth to eighth
News: None in the top twenty
Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 4.4 – 4.1, -.3, #10 to #11
WKRK’s internet stream 1.1 – .6, -.5, #16 to #18
Public Radio News/Talk: Kent State University-owned WKSU 6.0 – 6.5, +.5, ninth to sixth
Number One 6+: iHeartMedia classic hits-oldies WMJI, seventh month in a row, steady at 10.0
Largest 6+ April 2023 – May 2023 Increase: classic rock WNCX’s internet stream (+.6)
Largest 6+ April 2023 – May 2023 Decrease: news/talk WTAM (-.7)
KANSAS CITY
News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 4.6 – 4.8, +.2, ninth to fifth
KMBZ-FM cluster-mate KMBZ-AM “Talk 980 AM” 1.3 – 1.5, +.2, #20 to #19
News: None in the top twenty
Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) 3.2 – 2.8, -.4, #13 to #14
Public Radio News/Talk: University of Missouri-owned KCUR 4.6 – 3.8, -.8, ninth to tenth
Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, first month, 8.4 – 10.0, +1.6
Largest 6+ April 2023 – May 2023 Increase: classic hits-oldies KCMO-FM (+1.6)*
Largest 6+ April 2023 – May 2023 Decrease: adult contemporary KCKC (-1.6)
*Represents a (three-way) tie for the largest April 2023 – May 2023 increase (6+) of any station from these 12 PPM-markets
COLUMBUS
News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.4 – 7.1, +.7, third to second
News: None in the top twenty
Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” 5.3 – 5.8, +.5, fourth to fifth
Public Radio News/Talk: Ohio State University’s WOSU 4.9 – 4.3, -.6, eighth to ninth
Number One 6+: iHeartMedia country WCOL, seventh straight month, 9.2 – 10.2, +1.0
Largest 6+ April 2023 – May 2023 Increase: country WCOL and classic rock WLVQ (+1.0)
Largest 6+ April 2023 – May 2023 Decrease: classic hits-oldies WNND (-.8)
Up next: May 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.
Email Mike Kinosian at Mike.Kinosian@gmail.com.
May 2023 PPM Data – Information for the May 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.
including 5,000 shares of the Company’s Class A common stock that were tendered through notice of guaranteed delivery. Cumulus says the aggregate cost will be approximately $5.7 million, excluding fees and expenses relating to the tender offer. These shares represent approximately 9.8% of the Company’s outstanding Class A common stock as of June 9, 2023.
May 2023 PPM Data – Information for the May 2023 ratings period has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).
have embraced YouTube as the number one podcast platform, especially with podcast discovery. Cumulus Media EVP, marketing and president, 
community’s access to Michigan’s most influential political, civic, and business newsmakers.” Moving to mornings is current early afternoon host Guy Gordon, who becomes host of “JR Morning” from 6:00 am to 9:00 am. “All Talk” with Tom Jordan and Kevin Dietz airs from 9:00 am to 12:00 noon. Following “Focus” will be the 
newly created “JR Afternoon” show with host Chris Renwick from 2:00pm-4:00pm, followed by “The Mitch Albom Show” from 4:00 pm to 6:00 pm. Additionally, WJR is bringing back “SportsWrap” with host Sean Baligian airing from 6:00 pm to 7:00 pm. Cumulus Detroit VP and market manager Steve Finateri says, “Launching the ‘Focus’ show will give Paul W. Smith the opportunity to expand, on and off the air, his unmatched relationships with Michigan’s most influential newsmakers, for the benefit of our audience and our advertising partners. WJR is ‘The Great Voice of the Great Lakes’ and going 100% local is a big win for all Michiganders who count on WJR to inform and educate us about everything happening here in our state!” WJR program director Mike Wheeler adds, “What a lineup! Each of our talent is a brand unto themselves and have a unique vision and take on the events that shape the news. We are absolutely living up to our claim that WJR is where Michigan comes to talk.”
for listening for 60% of consumers. According to a study by MARU/Matchbox, there are a number of reasons listeners gravitate to AM/FM. First is comedic relief: 90% strongly or somewhat agree that their favorite DJs make them laugh. Second is local feel: 73% say personalities understand what makes my city/town unique. And third is thought-provoking: 64% agree that they make them think. Additionally, Magna and Vox Media surveyed 2,028 weekly podcast listeners and asked, “Whose influence matters most?” A stunning 75% cited podcast hosts while only 15% named social media influencers or TV/movie celebrities (10%). 
The fourth of four rounds of ratings data from Nielsen Audio’s April 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s April 2023 sweep covered March 30 – April 26. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Milwaukee, iHeartMedia’s news/talk WISN is unchanged at a 9.7 share (weekly, 6+ AQH share) but rises from #2 to #1, while Good Karma Brands’ crosstown news/talk WTMJ jumps 1.8 shares to finish the survey with a 9.2 share lifting it to the #3 rank. Cumulus Media’s news/talk WWTN-FM, Nashville dips two-tenths to a 6.7 share and remains ranked #4, while iHeartMedia’s crosstown news/talk WLAC-AM rises three-tenths to a 1.3 share that lifts it to the #17 rank. In Memphis, iHeartMedia’s WREC-AM adds a half share to wrap the month with a 2.8 share and stays locked in the #11 spot, while Starnes Media Group’s crosstown news/talk KWAM is steady at .2 share but rises to the #19 rank. 
the late Rush Limbaugh (“no one wants to replace Mickey Mantle”) but agreed to do it anyway. “This thing happened along the way where I really fell in love with the job… I didn’t really want to leave, and I don’t want to go. I didn’t really expect this and it puts me in a really weird spot… somewhere along the way this little marriage between you [the listener] and me… started out rough and rocky and it’s just become nothing but bliss for me and I just really hate to leave it.” Bongino’s addressing the matter came as CHRO and SVP human resources Todd McCarty notified managers about the ending of the mandate via an internal memo. He wrote, “After continued consideration, we’ve made the decision to end the COVID-19 vaccine mandate. Additionally, we are eliminating all prior COVID-19 protocols for employees and visitors/guests to our facilities, with the exception of protocols for those who test positive. These changes are effective immediately and we ask that you communicate these changes to your teams. HR will be adjusting current job descriptions and will eliminate the requirement moving forward.” 
– News & Talk category, for its coverage of Old Glory Honor Flight #59. “WOSH Morning News” host Phil Cianciola traveled with nearly 100 U.S. military veterans (including one WWII vet) to the D.C. memorials and submitted 19 featurettes aired throughout the one-day broadcast event on WOSH. WOSH also claimed second place honors in the Best On-Scene Reporting category for Phil Cianciola’s first-hand coverage of the aftermath of Hurricane Ian from Sanibel Island, Florida. The honors were bestowed at the 2023 Wisconsin Broadcasters Association Awards Gala on May 6.
classic hits WVBO-FM. Philpott comments, “I knew very quickly after speaking to and meeting with [regional VP] John Rowe that rejoining Cumulus in Appleton/Oshkosh was the right move for me. I am thrilled to work with the incredible programming team there, and to continue working with [SVP programming operations] John Dimick and [chief content officer] Brian Philips. Coming over from Minnesota for my third tour of Wisconsin radio, I’ll still be wearing purple… but only the stuff related to Prince! Here’s to continue making great radio that our listeners love!” 
and “will be an exciting panel show led by Plante and will include Newsmax veteran Jenn Pellegrino along with three other regular panelists.” Newsmax says, “A seasoned television journalist and syndicated radio host, each weekday night Plante will join with ‘The Right Squad’ as his team features strong analysis with dynamic conversation and debates. ‘The Right Squad’ will talk about the major events that are impacting America — and no topic will be off-limits.” Newsmax CEO Christopher Ruddy adds, “Chris Plante is an award-winning journalist who delivers fact-based news and opinion while keeping the conversation fun and interesting.” Plante hosts a Westwood One-syndicated radio talk show based at Cumulus Media’s news/talk WMAL-FM, Washington, DC.
pop culture into the network. The Cumulus Podcast Network will distribute, market, and monetize the more than 300 Bleav shows. Cumulus EVP of marketing and Westwood One president Suzanne Grimes says, “Bleav has created a broad and deep well of programming for sports fans, with content from virtually every professional and major college team in America. Listeners and advertisers alike turn to Westwood One for the very best sports programming, so it’s a natural fit for us to partner with Bleav and offer our advertisers access to this extensive podcast portfolio.”
challenging times, in the first quarter, we grew our digital marketing services revenue by more than 23%, completed the sale of WFAS-FM, continued to repurchase shares and retire debt at a discount, and have now executed $10 million of additional annualized cost reductions. That said, the impact of the considerable macro-driven weakness in the national advertising market, as well as the unfavorable prior year political and WynnBET comparisons, ultimately resulted in total revenue and Adjusted EBITDA declines. Though the difficult national market trends persist, we have confidence in our ability to successfully navigate adverse environments such as this one. Specifically, since 2019 through the COVID-impacted years, we have had best-in-class performance in terms of fixed cost reduction, Adjusted EBITDA margin recovery, Adjusted EBITDA to free cash flow conversion and net debt reduction. With our current liquidity profile and solid balance sheet, we believe that we are not only well-positioned to weather the 
executive to his most recent post, EVP sales and sports partnerships.” Westwood One president Suzanne Grimes says, “Brandon is a natural leader with a smart, strategic approach to the business that will enable us to manage through these economic headwinds and beyond with confidence, commitment, resilience, and results. With his unparalleled command of our powerhouse sports business, proven success with integrated, and multi-platform client-focused selling, Brandon is uniquely well-suited to lead the team.”
One out of three American AM/FM radio listeners are reached monthly by AM radio. From the Edison study: 1) AM/FM radio dominates listening in the car with an 88% share of ad-supported audio; 2) AM/FM radio’s near-90 share of in-car ad-supported audio has been steady as a rock for the last six years; 3) AM/FM radio’s ad-supported shares in the car are dominant across all demographics, even among 18-34s; and 4) ‘Perception’ vs. ‘reality’: Agencies and advertisers underestimate AM/FM radio shares and overestimate Pandora and Spotify audiences (‘Perception’ from Advertiser Perceptions data). MRI Simmons shows Ford owners represent 20% of all U.S. AM radio listeners and are more likely to listen to AM radio. Cumulus chief insights officer Pierre Bouvard comments, “AM stations serve very unique, targeted constituencies and represent many languages and voices. As automobile manufacturers consider eliminating AM radio, it’s important to underscore that the AM dial is one of the most diverse media platforms in the world. Why would we eliminate this variety from the car?”