Ratings Takeaways

May 2023 PPM Ratings Takeaways – Part Three

imMay 2023 PPM Data – Information for the May 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

Nielsen Audio’s May 2023 sweep covered April 27 – May 24.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are April 2023 – May 2023 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 5.3 – 5.8, +.5, fourth to third

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 7.5 – 5.8, -1.7, locked in third-place

KOPB’s internet stream 2.0 – 2.1, +.1, #19 to #18

Number One 6+: iHeartMedia adult contemporary KKCW, third straight month, 10.4 – 9.0, -1.4

Largest 6+ April 2023 – May 2023 Increase: triple A KINK (+1.1)

Largest 6+ April 2023 – May 2023 Decrease: public radio news/talk KOPB (-1.7)

CHARLOTTE

News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 5.2 – 4.7, -.5, fifth to seventh

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” flat at 2.0, anchored at #16

Public Radio News/Talk: University Radio Foundation’s WFAE 3.7 – 4.6, +.9, tenth to eighth

South Carolina Educational Television Commission-owned WNSC .7 – .5, -.2, remains at #20

Number One 6+: Urban One urban-rhythmic oldies WOSF, first month, 6.0 – 6.9, +.9

Largest 6+ April 2023 – May 2023 Increase: urban contemporary WPEG (+1.2)

Largest 6+ April 2023 – May 2023 Decrease: urban AC WBAV (-2.1) 

SAN ANTONIO

News/Talk: Alpha Media-owned KTSA “Stay Connected” 3.6 – 3.3, -.3, #10 to #12

iHeartMedia’s WOAI “News Radio 1200” 3.4 – 3.1, -.3, #12 to #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, fifth consecutive month, 8.3 – 7.6, -.7

Largest 6+ April 2023 – May 2023 Increase: country KCYY (+1.6)*

Largest 6+ April 2023 – May 2023 Decrease: country (-.8)

*Represents a (three-way) tie for the largest April 2023 – May 2023 increase (6+) of any station from these 12 PPM-markets

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 9.4 – 9.9, +.5, #1

KFBK-AM & KFBK-FM cluster-mate KSTE-AM “Talk 650” 3.7 – 4.2, +.5, repeats in ninth-place

News: None in the top twenty

Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” 1.7 – 1.6, -.1, flat at #17

Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.1 – 3.2, +.1, unchanged at #12

Number One 6+: news/talk KFBK-AM & KFBK-FM, fifth month in succession, 9.4 – 9.9, +.5, #1

Largest 6+ April 2023 – May 2023 Increase: adult contemporary KBEB (+1.5)

Largest 6+ April 2023 – May 2023 Decrease: country KNCI (-1.5)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.8 – 3.7, -.1, repeats at #11

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 7.1 – 7.3, +.2, locked in fourth-place

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 4.0 – 4.1, +.1, ninth to eighth

Number One 6+: iHeartMedia classic hits-oldies WWSW, sixth month in a row, 10.1 – 11.5, +1.4

Largest 6+ April 2023 – May 2023 Increase: classic hits-oldies WWSW (+1.4)

Largest 6+ April 2023 – May 2023 Decrease: alternative WXDX (-1.4)

SALT LAKE CITY

News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 5.0 – 5.7, +.7, sixth to third

Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 6.5 – 4.9, -1.6, second to seventh

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 3.0 – 2.6, -.4, #14 to #17

Number One 6+: Bonneville adult contemporary KSFI, seventh straight month, 11.9 – 11.3, -.6

Largest 6+ April 2023 – May 2023 Increase: classic rock KAAZ (+.9)

Largest 6+ April 2023 – May 2023 Decrease: news/talk KSL (-1.6)

LAS VEGAS

News/Talk: Audacy-owned KMXB-HD3 “101.5 K-Dawn The Talk Of Las Vegas” 1.8 – 1.9, +.1, #20 to #18

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia adult contemporary KSNE, eighth successive month, 11.2 – 7.5, -3.7

Largest 6+ April 2023 – May 2023 Increase: country KWNR and classic rock KXPT (+1.1)

Largest 6+ April 2023 – May 2023 Decrease: adult contemporary KSNE (-3.7)**

**Represents the largest April 2023 – May 2023 decrease (6+) of any station from all 36 PPM-markets analyzed thus far

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.1 – 4.5, -.6, eighth to tenth

Cox Media Group-owned WDBO “Orlando’s News Talk” 3.5 – 3.7, +.2, locked at #11

News: None in the top twenty

Sports Talk: iHeartMedia’s WYGM “96.9 The Game” flat at .7, continues at #20

Public Radio News/Talk: Community Connections-owned WMFE 2.2 – 2.5, +.3, #14 to #15

Number One 6+: Cox Media Group classic rock WMMO, second month in a row, 9.4 – 9.5, +.1

Largest 6+ April 2023 – May 2023 Increase: classic rock WOMX (+1.6)*

Largest 6+ April 2023 – May 2023 Decrease: country WWKA (-.7)

*Represents a (three-way) tie for the largest April 2023 – May 2023 increase (6+) of any station from these 12 PPM-markets

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 11.6 – 12.0, +.4, #1

cluster-mate WKRC “55 KRC The Talk Station” 3.5 – 4.2, +.7, ninth to seventh

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Cincinnati Public Radio’s WVXU flat at 4.9, repeats in sixth-place

Number One 6+: news/talk WLW, 16th consecutive month, 11.6 – 12.0, +.4

Largest 6+ April 2023 – May 2023 Increase: news/talk WKRC and classic country WNKR (+.7)

Largest 6+ April 2023 – May 2023 Decrease: rock WEBN and classical WGUC (-1.2)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Guardians) 6.6 – 5.9, -.7, sixth to eighth

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 4.4 – 4.1, -.3, #10 to #11

WKRK’s internet stream 1.1 – .6, -.5, #16 to #18

Public Radio News/Talk: Kent State University-owned WKSU 6.0 – 6.5, +.5, ninth to sixth

Number One 6+: iHeartMedia classic hits-oldies WMJI, seventh month in a row, steady at 10.0

Largest 6+ April 2023 – May 2023 Increase: classic rock WNCX’s internet stream (+.6)

Largest 6+ April 2023 – May 2023 Decrease: news/talk WTAM (-.7)

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 4.6 – 4.8, +.2, ninth to fifth

KMBZ-FM cluster-mate KMBZ-AM “Talk 980 AM” 1.3 – 1.5, +.2, #20 to #19

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) 3.2 – 2.8, -.4, #13 to #14

Public Radio News/Talk: University of Missouri-owned KCUR 4.6 – 3.8, -.8, ninth to tenth

Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, first month, 8.4 – 10.0, +1.6

Largest 6+ April 2023 – May 2023 Increase: classic hits-oldies KCMO-FM (+1.6)*

Largest 6+ April 2023 – May 2023 Decrease: adult contemporary KCKC (-1.6)

*Represents a (three-way) tie for the largest April 2023 – May 2023 increase (6+) of any station from these 12 PPM-markets

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.4 – 7.1, +.7, third to second   

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” 5.3 – 5.8, +.5, fourth to fifth

Public Radio News/Talk: Ohio State University’s WOSU 4.9 – 4.3, -.6, eighth to ninth

Number One 6+: iHeartMedia country WCOL, seventh straight month, 9.2 – 10.2, +1.0

Largest 6+ April 2023 – May 2023 Increase: country WCOL and classic rock WLVQ (+1.0)

Largest 6+ April 2023 – May 2023 Decrease: classic hits-oldies WNND (-.8)

Up next: May 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford. 

Email Mike Kinosian at Mike.Kinosian@gmail.com.