Ratings Takeaways

May 2023 PPM Ratings Takeaways – Part Four

imMay 2023 PPM Data – Information for the May 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s May 2023 sweep covered April 27 – May 24.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are April 2023 – May 2023 (6+).   

AUSTIN

News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 5.5 – 5.4, -.1, third to fourth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Texas’ KUT 4.7 – 4.4, -.3, seventh to ninth

Number One 6+: Waterloo Media Group adult hits KBPA, fifth month in succession, 9.7 – 10.5, +.8

Largest 6+ April 2023 – May 2023 Increase: adult hits KBPA (+.8)

Largest 6+ April 2023 – May 2023 Decrease: classical KMFA (-1.3) 

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 8.8 – 8.3, -.5, anchored in the runner-up slot

News: Capitol Broadcasting-owned WRAL-HD3 “WRAL News+” .3 – .1, -.2, flat at #15

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” 3.4 – 3.1, -.3, eighth to ninth

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 8.0 – 7.9, -.1, locked in third-place

Number One 6+: Urban One urban AC WFXC, fifth straight month, 9.3 – 9.4, +.1

Largest 6+ April 2023 – May 2023 Increase: adult contemporary WRAL (+1.2)

Largest 6+ April 2023 – May 2023 Decrease: news/talk WTKK and contemporary Christian WRTP (-.5)

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 6.4 – 6.6, +.2, fourth to fifth

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” 2.6 – 3.3, +.7, repeats at #13

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 5.1 – 4.6, -.5, seventh to ninth

Number One 6+: Urban One adult contemporary WYXB, fourth month in a row, 8.4 – 7.8, -.6

Largest 6+ April 2023 – May 2023 Increase: classic hits-oldies WJJK (+1.0)

Largest 6+ April 2023 – May 2023 Decrease: country WLHK (-1.2)

MILWAUKEE

News/Talk: iHeartMedia’s WISN “News Talk 1130” 9.7 – 10.2, +.5, #1

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Brewers) 9.2 – 8.2, -1.0, repeats in third-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” 1.3 – 1.1, -.2, flat at #16

Good Karma Brands-owned WKTI “ESPN Milwaukee” 1.0 – .9, -.1, #17 to #18

Public Radio News/Talk: University of Wisconsin-owned WUWM 2.8 – 3.3, +.5, #13 to #12

Number One 6+: news/talk WISN, second straight month, 9.7 – 10.2, +.5

Largest 6+ April 2023 – May 2023 Increase: country WMIL (+.8)

Largest 6+ April 2023 – May 2023 Decrease: news/talk WTMJ (-1.0)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 6.7 – 5.0, -1.7, fourth to sixth

iHeartMedia-owned WLAC “Talk Radio 1510” 1.3 – 1.1, -.2, #17 to #20

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 4.1 – 4.4, +.3, eighth to ninth   

Cromwell Radio Group-owned WPRT “102.5 The Game” 1.3 -1.4, +.1, #17 to #18

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 2.9 – 3.3, +.4, #13 to #14

Number One 6+: Midwest Communications adult contemporary WJXA, fourth month in succession, steady at 13.3

Largest 6+ April 2023 – May 2023 Increase: country WKDF (+1.2)

Largest 6+ April 2023 – May 2023 Decrease: news/talk WWTN (-1.7)*

*Represents the largest April 2023 – May 2023 decrease (6+) of any station from these 12 PPM-markets

PROVIDENCE 

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 5.7 – 5.2, -.5, repeats in seventh-place

iHeartMedia-owned WHJJ “News Radio 920” unchanged at .4, continues at #17

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” 3.8 – 3.5, -.3, locked in eighth-place

Audacy’s WVEI “Sports Radio 103.7” 2.5 – 2.2, -.3, #10 to #11

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.4 – 2.1, -1.3, #9 to #12

Rhode Island Public Radio’s WNPN 1.5 – 1.6, +.1, #13 to #14

Number One 6+: Cumulus Media adult contemporary WWLI, eighth month in succession, 9.0 – 9.5, +.5

Largest 6+ April 2023 – May 2023 Increase: rock WHJY (+1.0)

Largest 6+ April 2023 – May 2023 Decrease: public radio news/talk WGBH (-1.3)

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” 2.8 – 3.0, +.2, #12 to #11

News: None in the top twenty

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” 2.0 – 2.2, +.2, remains at #15

Sinclair’s WTAR “Sports Radio 850” flat at .3, remains at #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, fifth straight month, 9.4 – 10.7, +1.3

Largest 6+ April 2023 – May 2023 Increase: country WGH-FM (+1.5)**

Largest 6+ April 2023 – May 2023 Decrease: country WUSH (-.9)

**Represents the largest April 2023 – May 2023 increase (6+) of any station from these 12 PPM-markets

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 6.1 – 5.5 -.6, sixth to seventh

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.2 – 3.5, +.3, remains at #11

Number One 6+: Cox Media Group classic hits-oldies WJGL, first month, 7.6 – 8.7, +1.1

Largest 6+ April 2023 – May 2023 Increase: classic hits-oldies WJGL (+1.1)

Largest 6+ April 2023 – May 2023 Decrease: gospel WKSL-HD3 (-.7)

WEST PALM BEACH

News/Talk: Hubbard Broadcasting-owned WFTL “News Talk 850” .8 -1.9, +1.1, #16 to #12

iHeartMedia’s WZZR “92.1 Real Radio” 1.8 – 1.4, -.4, #11 to #13

WZZR cluster-mate WJNO “News Radio 1290” 1.5 – 1.3, -.2, #13 to #14

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” flat at .5, locked at #18

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” unchanged at .2, repeats at #20

Public Radio News/Talk: Dade County School Board’s WLRN 2.5 – 2.6, +.1, ninth to tenth

Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, fourth straight month, 11.8 – 11.9, +.1

Largest 6+ April 2023 – May 2023 Increase: news/talk WFTL (+1.1)

Largest 6+ April 2023 – May 2023 Decrease: hot AC WRMF (-1.1)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 5.2 – 5.0, -.2, locked in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD flat at 2.0, remains at #12

University of North Carolina at Chapel Hill-owned WUNC 1.1 – .9, -.2, stays at #13

Number One 6+: Audacy adult hits WSMW, fifth month in a row, 13.4 – 13.3, -.1

Largest 6+ April 2023 – May 2023 Increase: adult contemporary WMAG (+.9)

Largest 6+ April 2023 – May 2023 Decrease: country WTQR (-1.1)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.8 – 2.2, -.6, locked at #11

Starnes Media Group-owned KWAM “News Talk Memphis The Mighty 990” flat at .2, unchanged at #19

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” 3.2 – 3.1, -.1, tenth to eighth

WFMS’ internet stream .5 – .4, -.1, #16 to #17

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.4 – 1.5, +.1, #14 to #12

Number One 6+: iHeartMedia urban AC KJMS, third straight month, 11.0 – 11.8, +.8

Largest 6+ April 2023 – May 2023 Increase: adult contemporary WRVR (+1.3)

Largest 6+ April 2023 – May 2023 Decrease: gospel WHAL (-.8)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.3 – 4.9, -.4, sixth to seventh

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.7 – 1.6, -.1, repeats at #14

WTIC-AM’s internet stream .6 – .4, -.2, #17 to #18

WTIC-AM cluster-mate WPOP “News Radio 1410 AM & 100.9 FM” unchanged at .2, #21 to #20

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.3 – .9, -.4, stays at #15

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 5.2 – 5.6, +.4, seventh to sixth

New England Public Media’s WFCR .4 – .7, +.3, #18 to #17

Number One 6+: Audacy adult contemporary WRCH, 40th month in a row, 11.0 – 10.0, -1.0

Largest 6+ April 2023 – May 2023 Increase: Spanish tropical WMRQ-HD2 (+.8)

Largest 6+ April 2023 – May 2023 Decrease: adult contemporary WRCH (-1.0)

Email Mike Kinosian at Mike.Kinosian@gmail.com.