Industry News TALKERS 2026

TALKERS 2026 to Present “The Big Picture” Panel

 

img

One of the most popular panel discussions of the annual TALKERS conference – “The Big Picture” – will again be featured at the forthcoming 28th installment of the talk media industry’s longest running and most important national gathering.  Moderated by TALKERS publisher/founder Michael Harrison (pictured here) and featuring a remarkable, diverse lineup of industry luminaries, the session tackles the major issues – social, political, imgtechnological, and financial – facing the talk media business in the current environment of rapid change. Described as the fastest-moving 40 minutes in the broadcasting conference arena, this year’s panelists will include (in alphabetical order):  Steve Jones, president, CEO & chairman, Skyview Networks; Chad Lopez, president, WABC, New York / Red Apple Audio Networks; Frank Morano, member, New York City Council / former host, WABC, New York; Chris Olivero, Chief Business Officer, Audacy; Tavis Smiley, owner/host, KBLA, Los Angeles; and Rich Valdés, host, “This Is America with Rich Valdés.” The session will take place between 2:20 pm and 3:00 pm at TALKERS 2026: Radio’s Next Chapter on Friday, June 5 on the campus of Hofstra University on Long Island. Harrison states, “This rapid-fire session of heavyweights ties it all together in terms of trying to make sense of the uncertainties we presently face in the talk media business.”  For more information about TALKERS 2026: Radio’s Next Chapter, please click here. 

Industry News

Tim Dillon Busts into Top 20 on Podtrac’s April Podcast Ranker

Podtrac releases its U.S. Top Podcasts chart for April 2026 based on unique monthly audience for participating networks and there’s little imgchange, especially at the top of the ranker where NPR’s “NPR News Now” (#1), The New York Times’ “The Daily” (#2), “Up First from NPR” (#3), NBCUniversal’s “Dateline NBC” (#4), and FOX Audio Network’s “FOX News Hourly Update” (#5) fill out the top five. Moves of note include comic Tim Dillon entering the top 20 at #19 with his “The Tim Dillon Show” and Disney’s “20/20” joining the chart at #20. See the complete ranker here.

Industry News

Audacy Unveils Talk Hosts for “97.1 The Fan” in Los Angeles

Audacy’s new Los Angeles sports talk station is set to launch on May 18 on KNX-FM branded as “97.1 The Fan.” The company revealing its daily 6:00 am to 6:00 pm programming lineup. The morning drive show is “Derek & Decker” featuring five-time NBA champ Derek Fisher and former MLB player Cody Decker. The midday show is “Brock & Alex” with NFL veteran Brock Vereen and Emmy-winning broadcaster Alex imgCurry. The afternoon drive program is “D-Mac & Reiter” starring sports media personality Doug McKain and columnist and sports radio pro Bill Reiter. “97.1 The Fan” brand manager Andrew Williams states, “Los Angeles is a sports powerhouse with a deep connection between teams, fans, and culture, and this new lineup brings together championship-level personalities, veteran player perspective, and sharp analytical expertise. We’re building a full-scale, live and local LA sports network that brings sports to the FM dial and across multiple platforms to meet our audiences where they are. We’re excited to give fans an unparalleled listening and viewing experience that’s as entertaining and authentic as it is insightful.”

Industry News

Ted Turner Dies at 87

CNN creator Ted Turner has died after a long battle with Lewy Body Dementia. Among Turner’s accomplishments during his career was the launch of CNN – the Cable News Network – in 1980. The cable channel went on to change the way Americans got their news and launched the 24-hour news cycle. It would also ultimately bring opinion and commentary programming to television and lead Rupert Murdoch to build his own news network in the form of FOX News Channel. But it was the 1991 Gulf War that made CNN feel like “must-see TV” for Americans and much of the rest of the world. Turner sold his media assets to Time Warner in 2000.

Industry News

Glenn Beck Presents Ellis Island Event in Celebration of America’s 250th

img

Last Saturday (5/2), Premiere Networks nationally syndicated personality Glenn Beck in conjunction with non-profit organization Moms for Liberty and the American Journey Experience (a museum, research library and education center focused on American history that’s operated by Beck’s charitable organization Mercury One), hosted an America’s 250th Anniversary celebration on Ellis Island titled, “Sea to Shining Sea.” The exclusive event featured performances by award‑winning singer Mary Millben and contest winners Grace Allen, Derek Hinckley and Chrissy Owens, who were selected from entries submitted to “The Glenn Beck Program” and trained with renowned vocal coach Roger Love. The event also included special guest speakers and a live performance with a 51‑piece orchestra featuring two original songs written by Beck titled, “They Came for the Hope” and “O, Lady of Liberty.” Pictured above in the Ellis Island Great Hall are (from l-r): Derek Hinckley, Grace Allen, Chrissy Owens, Joy Horn, Glenn Beck, and Colleen Shelton.

Industry News

Joy Taylor Joins Urban One for Daily Podcast Feature

Media personality Joy Taylor is joining Urban One to launch a short-form sports commentary series titled, “The Daily Play with Joy Taylor.” The company says it will be distributed across its audio platforms Radio One, REACH Media, and the Urban One Podcast Network. Urban One says imgthe Monday through Friday program “cuts through the noise of the standard 24-hour sports cycle” in which “Taylor delivers 5-10 minutes of sharp insight, authentic commentary, and cultural depth, offering perspective on the headlines that matter most. The show is built on the philosophy that ‘nobody breaks down the game like a woman who actually knows it.’” Taylor adds, “I wanted to create something fast, focused, and always authentic. Sports fans are busy, but they want the context behind the conversation. With ‘The Daily Play,’ I’m giving them what it means and what to watch next – in just a few minutes. Joining Urban One allows me to talk directly to a loyal, engaged audience across the country. I’m excited to get back to my radio roots!”

Industry News

Massachusetts Pubcasters to Merge

According to a piece in the Boston Globe, two of Massachusetts’ biggest public media firms are merging. Boston’s GBH and Western Massachusetts-based New England Public Media (NEPM) say the moves is to “expand imglocal journalism across the state.” GBH president Susan Goldberg tells the paper the proposed merger of GBH, NEPM, and Cape and Islands radio station CAI will form “one of the largest and most trusted statewide public media newsroom networks in the Commonwealth.” Goldberg adds, “In a media landscape that is constantly changing, and particularly in the imgwake of federal defunding of public media, we are finding new ways to be as impactful as possible for the communities we serve. Simply put, we are stronger together.” Goldberg tells the Globe they have no plans to reduce staff and are planning to invest in new roles. The story adds, “According to the proposal. NEPM will continue to operate as the primary public media provider in Western Massachusetts, maintaining its studios in Springfield and at the University of Massachusetts. Its brand and programming – including local news, music, and educational shows – will remain in place.”

Industry Views

Monday Memo: You Will Save the Aircheck

By Holland Cooke
Consultant

imgMay the Fourth be with you today, as DJs and talk hosts are bumping with Star Wars music. And with Mother’s Day looming, here’s a tune that can be a wake-up call for forgetful listeners this Friday and Saturday – and a topic for Sunday’s show if you’re live-N-local then.

Got a mom in your family? Make a fuss. She earns it, every day. And if your mom has passed, I suspect that you have found – as my brothers and sisters and I have – that she never really leaves you. And THAT is a call-in/text-in topic that always clicks: “The best advice she ever gave you?”

You will hear stories. Some are so laugh-out-loud familiar that you may finish the caller’s sentence. Other callers’ tearful reminiscences will hit a nerve.

Emotion drives engagement. The most shared moments aren’t the clever bits that jingle-out. They’re the ones that connect. When listeners hear someone choke up talking about Mom’s advice, they lean in. That’s the magic of radio: real people, real time. Whether it’s “Star Wars Day” or “Mother’s Day,” what keeps radio relevant is what keeps it human: shared moments that make listeners feel seen.

And set a reminder now: Same bit for (and approaching) Father’s Day, June 21 this year.

Holland Cooke is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Salem Media to Syndicate Larry O’Connor Morning Show

Salem Media announces that the “O’Connor & Company” morning show hosted by Larry O’Connor will begin airing across the Salem Radio Network’s 140-plus affiliates and simulcast on the Salem News Channel as its national morning drive program beginning Monday (5/4). The program will continue to air as the imgmorning program on Cumulus Media’s WMAL-FM, Washington, DC. O’Connor also serves as editor of Salem’s Townhall.com. Salem says, “By aligning O’Connor’s leadership role at Townhall.com with his national radio and television presence – and his growing digital footprint – Salem is further strengthening its integrated, cross-platform content strategy. This move positions O’Connor at the forefront of conservative political discourse while reinforcing Salem Media’s role as a leading destination for news, commentary, and influential voices.” Salem SVP of content Phil Boyce adds, “Larry is the go-to media voice for the people shaping policy in our nation’s capital. He’s built a show insiders rely on and an audience that cares deeply about the direction of the country. We’re proud to imgexpand that success across our national lineup, leading the conversation every morning across America.” O’Connor says, “We’re excited to bring ‘O’Connor & Company’ to a broader national audience while maintaining the strong foundation and audience connection the show has built in Washington. At the same time, we’re building the future of media across radio, streaming, and digital platforms with Townhall and the Salem News Channel. Salem’s integrated vision aligns perfectly with my work across platforms, including my daily streaming show “LARRY,” and makes this an incredibly exciting next chapter. I’m also thrilled that my longtime collaborator and executive producer Heather Hunter will continue with the program as we expand nationwide.”

Industry Views

Conservative Talk Media Star Larry O’ Connor Interviewed on Harrison Podcast

img

Cumulus Media’s WMAL-FM, Washington, DC morning show mainstay Larry O’ Connor is this week’s guest on the TALKERS MEDIA YouTube channel video podcast, “Up Close Far Out.” The episode, hosted by radio industry icon Michael Harrison, dives into the details surrounding the just-announced expansion of O’Connor’s DC-based 6:00 am to 9:00 am ET daily “O’ Connor and Company” to now being carried on the Salem Radio Network and Salem News Network’s 140-plus affiliates. Harrison also probes O’Connor’s position on a wide variety of political and social issues making for a fascinating discussion about the brave new world into which our society is rapidly transitioning. To experience the video in its entirety, please click HERE.

Industry News TALKERS 2026

John Catsimatidis Set to Keynote 28th TALKERS Conference Heading Stellar Lineup of 60+ Speakers

WABC, New York / Red Apple Audio Networks owner John Catsimatidis has been named keynote speaker for TALKERS 2026: Radio’s Next Chapter set for Friday, June 5 on the campus of Hofstra imgUniversity on Long Island. TALKERS publisher Michael Harrison states, “The selection of ‘Cats’ as keynoter is in keeping with one of the major themes of this year’s edition of the iconic industry event – radio, talk media, and entrepreneurism.  John Catsimatidis is presently setting the greatest example of entrepreneurism at work in giving an injection of much needed energy, focus and life to the medium of radio.”  Harrison will serve as facilitator of the presentation in a Q&A / interview style format – a role he has played before with the dynamic billionaire media, grocery, and energy mogul.

imgCatsimatidis will be joined by more than 60 speakers comprised of legendary industry figures as well as fresh faces and rising stars. A detailed agenda including speakers and schedule – a “who’s who” of industry luminaries – will be posted in TALKERS this coming Tuesday (4/28).   See the link below for the names of all speakers booked to date.

The power-packed, one-day agenda is being organized and designed to address the field of talk media’s most pressing and existential issues. imgHarrison continues, “This important conference will illuminate the forward path of the expanding talk media universe, including all aspects of digital communications from AI and podcasting to streaming networks. As has been its tradition, this latest TALKERS conference will approach the onrushing future of the talk business from a radio perspective. This crucial gathering will cover the new undeniable realities of the radio business for those who not only want to survive but thrive as well. It will be about opportunities, networking, and entrepreneurism for individuals in talent, programming, sales, marketing, and management who are serious about staying in the game.”

Attendance at the conference is only open to members of the working media and directly associated industries as well as students enrolled in accredited learning institutions. All attendees will be required to register in advance on the phone payable by credit card. Because attendance will be limited to maintain intimacy, the conference is again expected to be an early sellout. The all-inclusive registration fee covering convention events, exhibits, food, and services for the day is $260. All registrations are non-refundable. This power-packed, one-day event is being presented in association with Hofstra’s multi-award-winning station, WRHU Radio, and the school’s Lawrence Herbert School of Communication.

For more detailed agenda info please click here 

Conference Registration and Hotel Information

To register for TALKERS 2026: Radio’s Next Chapter or to obtain sponsorship information, call Barbara Kurland at 413-565-5413.

To book a hotel room at the nearby Long Island Marriott – Uniondale, please click here: www.TalkersRoomRate.com  or call 516-794-3800 and mention TALKERS 2026.  Act quickly because the number of rooms available at the hotel for this event are limited.

Industry News

Cumulus Reports 2026 Q1 Revenue Down 12.2%

Cumulus Media is first out of the gate reporting its operating results for the first quarter of 2026. Net revenue for the company was $164.4 million, a decline of 12.2% from the same period in 2025. Cumulus saw its net loss shrink by almost half to $16.9 million compared to Q1 of img2025. The company reports declines in all segments of its business; even digital revenue was off 8.3% ($33.5 million). Network spot revenue was down 25% ($33 million), and broadcast spot revenue was $67.7 million, a decline of 16.3% from Q1 of 2025. Cumulus president and CEO Mary G. Berner says, “We are pleased to report first quarter earnings. The Court’s recent approval of our reorganization plan marks a pivotal milestone in strengthening our financial foundation and positioning the company to compete in the evolving media landscape. While we await FCC approval of the plan, we remain focused on leveraging our core strengths to drive long-term value creation.”

Industry News

TALKERS News Notes

Triton Digital Collaborates with Nielsen Audio. Nielsen and Triton Digital are collaborating to integrate Triton Digital’s Podcast Metrics Demos+ into Nielsen’s cross-media planning tool, Nielsen Media Impact (NMI). Managing director of Nielsen Audio Rich Tunkel says, “Our collaboration with Triton Digital makes it easier for advertisers to evaluate and plan podcasts alongside, and with the same level of precision, comparability and confidence as other media channels, delivering a critical need.”

Seaboard Networks to Distribute Wrestling Show. Seaboard Networks is now distributing “Wrestling with Heart by Stanley Karr” – a one-hour program hosted by wrestling fanatic Stanley Karr. Seaboard’s marketing solutions consultant Bob Stei states, “Wrestling has a fan base of millions of people. This is a good place for them to enjoy banter on their favorite topic.”

Nielsen Names DeTraglia to Executive Post. Nielsen is appointing Julie DeTraglia head of content and strategic insights. In this role, she’ll lead strategy for Nielsen’s editorial marketing content, which includes social media, insights articles, client communications, events, sales enablement tools and podcasts. Nielsen head of global marketing Sacha Weinberg states, “Julie has a rare talent for transforming data into clear, actionable strategy. She doesn’t just look at where the market has been – she identifies the signals that tell us where it’s going next. Her ability to synthesize deep historical insights with current market dynamics will be a gamechanger for how we deliver value to our clients in a constantly evolving landscape.” DeTraglia most recently served as vice president of ads measurement at Netflix.

Industry Views

Monday Memo: The 2026 Win-Win Audio Alliance

By Holland Cooke
Consultant

imgStations I work with are confronting a generational revenue issue: Local direct retail business owners who are Baby Boomers are retiring. And their heirs are moving the radio dollars that built their parents’ businesses to search engine optimization and elsewhere-digital. The narrative we present them: “Radio is ‘a reach engine’” for the digital content people their age personally favor. In this mode, the station feels less like “your father’s Oldsmobile;” and more present tense. Many of these next-generation businesspeople are avid podcast listeners, and that presents an opportunity.

If you still have a stack of TALKERS issues going back 36 years to when it was a newsprint trade delivered by snail mail – you will find my reports from the very first podcasting conventions. I wrote then that the energy in those rooms felt like radio conventions felt before consolidation thinned our herd. As AM/FM programming was settling into predictable grooves – music “safe lists” and talk radio’s political caricature – enthused podcasters were gleefully coloring outside the lines. Many podcast topics were too narrowcast for broadcast radio, whose superpower will always be relevant, helpful local content. Yet podcasters were already building listener communities, and finding related advertisers, on what we then called “the World Wide Web.”

Back to the future: Among takeaways from last week’s NAB Show: Podcasters are no longer the Rodney Dangerfields of audio. 2026 Edison Research pegged the turning point: Time Spent Listening to podcasts has surpassed TSL to spoken word radio. Podcasting is now mainstream media, available on smartphones and smart speakers, which outnumber many households’ radio receivers.

Meanwhile, radio’s own podcast efforts have been – putting it charitably – underoptimized.

  • Too many talk stations simply post hourlong airchecks. No highlights. No hooks. Magic moments – the caller who lit up the board, the guest who surprised you, the host who finally said the thing everyone else tiptoed around – are buried inside a 48minute block like a prize in a cereal box. And listeners won’t dig. Research also tells us that podcast listeners’ attention span is less-forgiving than radio listeners.
  • Without stopping the music on FM, some smart DJs are also podcasting about their personal passions. Ditto the radio talkers who podcast hobby topics and other things off topic to their on-air show. But for many radio personalities, being told to – effectively – do a second show for the station’s podcast repertoire? It’s just one more thing dumped on them as cutbacks continue.

Here’s the opportunity: Radio has what podcasters want, and podcasters have what radio needs.

  • Radio = credibility. Anyone with a USB mic can podcast. But stations have earned trust. While many podcasters toil in obscurity, radio can promote them to its habitual listeners. Where better to find audio consumers? People tune-in without being nudged by an algorithm. And even as touchscreen dashboards now hide AM/FM among umpteen audio alternatives, broadcast radio is still #1 in-car.
  • Podcasters excel where radio rarely ventures: narrowcast depth. They cover high affinity topics that don’t justify live airtime but can absolutely attract targeted advertisers. These would-be influencers build communities. They create evergreen content. They understand digital promotion instinctively.

Put these two together and you get a synergy that moves the needle for broadcasters and podcasters… and advertisers.

For all these reasons – and because consolidation, automation, and syndication have clobbered radio’s farm team – stations and podcasters should seek each other out. 1 + 1 can = 3… or more, with coordinated, scalable workflow. Here’s the schematic.

There’s more on podcasting in my daily TALKERS updates from last week’s NAB Show. If you missed any, they’re archived at HollandCooke.com

Holland Cooke is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

SRN Reacts Quickly to WHCD Shooting

Salem Radio Network reacted swiftly to the breach of security and shooting at the White House Correspondents Dinner on Saturday night. SRN VP of news & talk programming Tom Tradup says that SRN Special Reports were fed starting just four minutes after the first shots were fired and the president was evacuated from the head table by Secret Service agents. TOWNHALL.com’s Larry O’Connor went live on imgYouTube less than 20 minutes after the shots were fired with analysis and perspective including multiple videos from different angles, as well as his own experiences over the years attending D.C. events. Tradup adds, “I am so very proud of our Salem news professionals at SRN News and TOWNHALL.com who quickly and concisely kept our audiences up-to-the-minute as this unprecedented drama unfolded.”

Industry News

Marketing Execs Launch Bubbler; Announce Partnership with iHeartPodcasts

Marketing pros Gayle Troberman, former CMO for iHeartMedia and David Alberts, former chief creative officer for Grey London are launching Bubbler Media Group, a “conversation company designed to break the marketing cycle of safe thinking and predictable playbooks.” The company’s press release says Bubbler “is a marketing company designed for marketers by marketers built to spark and scale human conversations as a catalyst for ideas and growth. Through imgprovocative podcasts, unexpected live experiences, and new research, tools and planning solutions, Bubbler is designed to get brands into the conversation in fresh ways.” As part of its launch, Bubbler announces a partnership with iHeartMedia to develop and distribute a slate of original business and marketing podcasts, with more than 10 original podcasts slated for this year. President of iHeartPodcasts Will Pearson says, “The iHeartPodcast Network has always been focused on the new genres and audiences we can reach through this incredible medium – and the ‘business-to-business’ space is a perfect example of that. Creating a slate in podcasting for marketing executives to have meaningful, deep conversations with each other about the world of business and advertising will have immense value for our listeners and brand partners alike.”

Industry Views

TALKERS Books Announces Publication of Playing the Clip: The Digital Media Creator’s Legal Guide to Fair Use

TALKERS Books announces the release of, Playing the Clip: The Digital Media Creator’s Legal Guide to Fair Use, by media attorney (and imgTALKERS magazine associate publisher) Matthew B. Harrison, a work designed for today’s news/talk media environment where audio, video, screenshots, and quotes are not just supporting elements – but serve as the actual content itself. This technique has become particularly prevalent on YouTube and even cable news/talk TV but increasingly appears in audio form as what used to be called “actualities” – sound from another source.

The book introduces and defines what TALKERS identifies as the “Play the Clip” technique: the now-standard practice across broadcasting, podcasting, streaming, and social platforms of presenting the source material rather than merely describing it. Although this practice has become ubiquitous, it leaves content creators and providers vulnerable to legal ambiguity, uncertainty, and consequences.

At a time when creators increasingly rely on third-party media to inform, critique, and engage audiences, Playing the Clip addresses a persistent gap between how content is created and how the law evaluates it. Theimg book explains the legal concept of fair use not as a permission structure, but as a legal defense raised after copying has already occurred – an uncomfortable but essential distinction that underpins the entire analysis.

Rather than offering abstract theory or checklist-style guidance, the book focuses on how courts actually evaluate real-world uses. It examines the operational realities creators face: platform incentives, inconsistent enforcement, monetization pressures, and the false sense of security created by what “everyone else is doing.”

The central premise is straightforward: infringement is the starting point, not the conclusion- and fair use, when it applies, is the justification that must be built from there.

Playing the Clip is now available:

  • Print Edition (Amazon): $24.95
  • Kindle Edition (Amazon): Limited-time promotional price of $1.00

Free to TALKERS subscribers

In addition, TALKERS is making the book available at no cost to its readership for a limited time.

Below is a form just for TALKERS readers. Just submit your email address to receive access to a free digital copy, available in either EPUB or PDF format, depending on preference. This offer is intended to ensure that working media creators -regardless of platform or budget – can access the material during its initial release window. To receive a free book, please click here.

Industry News

Cumulus v. Nielsen: Harm Has Already Happened

The latest court filing in the Cumulus v Nielsen monopolistic practices suit tells the court it is no longer asking it to prevent harm, it’s asking the court to recognize that the harm has already happened. The filing states: “After a three-day evidentiary hearing, the District Court ruled for Cumulus, finding that Nielsen’s unlawful tying would irreparably injureimg Cumulus’s relationships with advertisers, goodwill, and market share, and push it towards financial collapse. The District Court accordingly enjoined Nielsen’s anticompetitive conduct. imgNielsen’s brief attacks those findings as speculative, asserting that Cumulus never showed any real risk of bankruptcy or any other non-compensable harm, but one of those irreparable harms has now come to pass: After a motions panel stayed the injunction, Cumulus declared bankruptcy—citing “the Nielsen network tying policy” as a significant contributing cause. The other harms identified by the District Court remain today and have become increasingly urgent, as Cumulus will lose access to Nationwide this September.” TALKERS associate publisher and Harrison Media Law senior partner Matthew B. Harrison comments, “Cumulus has fundamentally shifted the posture of this case. What began as a forward-looking claim of irreparable harm is now being presented as a realized outcome, following its Chapter 11 filing. The appellate court is no longer being asked to prevent potential damage, but to assess whether the harm that has already occurred can be attributed to Nielsen’s challenged conduct — or to broader economic pressures facing the radio industry.”

Industry Views

NAB Show: Hot Digital Trends: What to Know About Video, Podcasts, AI

By Holland Cooke
Consultant

imgMy notes from a real useful session with Amazon’s Andy Slater, Audacy’s Michael Biemolt, and YouTube’s Neha Taleja, moderated by WTOP’S John Wardock.

Video trends: 

  • Internet Advertising Bureau: Digital video revenue is strong, +25.4% year-over-year.
  • “It’s an accelerant” to podcasting. “Multi-modal engagement finds your audience where they are.”
  • Adding video to audio work builds trust. When they see the-face-behind-the-voice, they know you more.
  • “You’ve likely created the bulk of the content.” Adding video, “you’re repurposing.”
  • Low cost of entry. “You have an iPhone, buy a tripod.”
  • 233 million Americans have at least one smart TV, another distribution channel.
  • To be smart TV-friendly: solid lighting, quality mic, upgrade camera, catchy graphics/colors, make-up.
  • What makes someone click? Thumbnails!
  • NOT doing video is “a lost opportunity.”

Podcasts:

  • Podcast Time Spent Listening recently eclipsed Spoken Word radio TSL.
  • 58% of Americans are monthly podcast consumers.
  • “Audio + Video = podcasting in 2026.”
  • Service used most for consumption: YouTube 39% — Spotify 20% — Apple Podcasts 11%
  • “YouTube [#2 search tool, second only to owner Google] is a podcast discovery engine.”
  • IAB: 2025 podcast revenue: $2.9 billion.
  • “If you’re a radio station, you’re already in the audio business.”
  • Cannibalizing radio listening? No. “Your audience wants to spend time with your talent. Make it more convenient.”
  • “Podcasting was in ‘the training mode.’ Now it’s ready to run a marathon.”

AI trends:

  • Check out new YouTube AI tools! Among features: A/B testing thumbnails.
  • See also: OpusClip, Headliner, Descript, VivIQ, Riverside.
  • AI apps can translate work to other languages.
  • “Use it to save manhours. You have a very smart [virtual] intern.”

During Q+A, I asked: “You’ve given us some real useful ‘Do’s.’ What are the ‘Don’t’s?”

  • “Nonauthentic content”
  • “Anything forced, unnatural”
  • “Not listening. Losing connection with your audience.”
  • “Be careful with sports betting content, which dates quickly, short shelf life.”

If you missed any of this week’s NAB Show updates, click here.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Podtrac Releases March Multi-Channel Podcast Ranker

This is the third month of Podtrac’s Multi-Channel Podcast ranker that combines audio, video and video clips consumption to rank the top podcasts in the U.S. and Meidas Touch Network’s “The Meidas Touch” remains ranked #1, with “The Joe Rogan Experience” steady at #2. This chart presents theimg ratio of the three measurement types and it’s notable that more than half of Joe Rogan’s consumption is audio. For comparison, the audience for Candace Owen’s “Candace” (#9) is mostly from video and video clips – split evenly between the two. “The Tucker Carlson Show” (#10) audience is predominantly from video clips, while The New York Times’ “The Daily” (#6) is almost exclusively consumed via audio. See the chart here.

Industry News

“Stuff You Should Know” Tops Triton Digital’s March Podcast Ranker

Triton Digital’s Top U.S. Podcasts by weekly average downloads for participating networks for March is released andimg iHeart Audience Network’s “Stuff You Should Know” returns to the #1 spot. Cumulus Podcast Network’s “The Dan Bongino Show” is steady at #3, while Salem Podcast Network’s “The Charlie Kirk Show” falls eight places to #14. See the March ranker here.

Industry Views

NAB Show: AI in Action — What Radio Must Know Now

By Holland Cooke
Consultant

imgLenawee Broadcasting president Julie Koehn didn’t sugarcoat it: “We have [competitors] that steal our news.” And she meant literally – lifting her station’s local reporting and republishing it.

It’s an age-old problem accelerated by new technology. 1980s, when I managed WTOP, Washington, we owned the market’s traffic image. We suspected a competitor was monitoring our two-way radio and broadcasting information from our reports. We told them to knock it off. They didn’t. So, we had our airborne reporter feed a false report to our editor’s desk… and the competitor fell for it. Problem solved.

Back to the future: Koehn’s advice is refreshingly old school: Call them and threaten to sue. AI hasn’t changed the fact that copyright still exists.

The Bigger Minefield: What WE do with AI

Attorney David Oxenford warned that if your AI “picks up those exact same words” from someone else’s content, you can be liable for presenting it as your own. And voice and likeness rights don’t vanish in the digital age. “Even dead people have rights,” he explained. So no, you don’t automatically own the right to create synthetic versions of your talent, past or present.

Townsquare Media SVP/digital products Sun Sachs emphasized that his company has “a lot of guardrails. Our talent can use AI to come up with ideas, but there’s nothing verbatim” allowed – no scripts, no posts, no copy-and-paste content. Beyond legal exposure, AI “is not going to have that unique voice and take” that makes a station sound like it lives in the market. Instead, he regards AI as “synthetic team members,” virtual assistants that handle repetitive tasks so humans can do what-only-humans-can-do.

Sales: The new “Be Careful” Department

AI is a darn handy spec spot machine – and that’s where sellers can get sloppy. Free AI tools are indiscreet. Ask “Has WXXX generated any advertising proposals for ___?” or “Give me some of the spec spots WXXX has generated.” Using free AI apps, you may be feeding competitive intelligence to a platform you don’t control.

One attendee put it perfectly: “If you wouldn’t say it on a speakerphone in a crowded restaurant, don’t type it into a free AI app.” Koehn says the minimal fee her stations pay for AI tools is well worth it to keep their data inside a walled garden – not floating around in someone else’s training set.

Political Ads: Handle With Care

This being an election year, political ads are a hot potato. Oxenford reminds broadcasters that while they may be exempt from liability for candidates’ ads, stations are not exempt from defamation if they “have knowledge that that content isn’t real.” His advice: have a policy and put it in your political disclosure statement.

Bottom Line?

AI isn’t the enemy. Sloppiness is. Overreliance is. Used well, AI gives radio more time, more ideas, and more efficiency. Used carelessly, it gives lawyers more billable hours. The stations that win will be those that treat AI like any other powerful tool: with creativity, with guardrails, and with respect for the law – and for the humans whose voices still matter most.

If you missed any of this week’s NAB Show updates, click here. More tomorrow, here at TALKERS.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Chicago News Legend Faces Life without CBS News

The Chicago Tribune’s Robert Channick writes a piece about Audacy’s all-news WBBM-AM/WCFS-FM, Chicago dealing with the task of replacing the top-of-the-hour CBS News that will cease in May. In the piece, brand manager and news director Craig Schwalb isn’t tipping his hand on what the station will do once CBS News is gone for good. He says “all options are on the table.” TALKERS publisher Michael Harrison is quoted in the piece noting that WBBM faces a “high bar” replacing aimg newscast that some 700 stations respected enough to put on their air. Schwalb tells the Tribune, “Conversations have been going on since the announcement, and I think we get closer and closer to a decision every day. But we have to be very careful and be very diligent about making sure the product that we select is going to make sense from a listener perspective and a revenue perspective as well… CBS has been a great top-of-the-hour news piece for a long time, but it’s a very small percentage of what we do in a given hour between business, traffic and weather together on the eights, local news – the strongest local newsroom in Chicago radio.”  Read the Tribune story here.

Industry Views

NAB Show: Competing on the Omnimedia Landscape

By Holland Cooke
Consultant

img“We are competing in an attention economy,” and Magid COO Jaime Spencer reckons that “the playing field is massive.”

For decades, Magid has been known as a TV news research and consulting firm. But its newest Omnimedia work widens the lens – and radio should be paying close attention. Because the consumers Magid describes aren’t “viewers” or “listeners.” They’re attention grazers, moving across platforms, devices, and dayparts without ever thinking in “TV” or “radio” terms. And that shift changes our game.

Magid’s core point lands hard: We no longer operate in a content economy. We operate in an attention economy. Radio isn’t competingimg with the station across town anymore. It’s competing with 50,000 news brands, nearly half a million podcasts, and an infinite scroll of feeds that never sleep.

And here’s the kicker: the audience doesn’t distinguish platforms – only relevance. They follow whatever captures attention in the moment. If your brand can’t travel across social, smart speakers, mobile, and on air with a consistent voice and value, you could be invisible to the modern consumer.

Spencer also flags a new disruptor: AI as a news gateway. “17% of people now discover news first on AI platforms – higher than push alerts and newsletters. Considering that platform didn’t exist two years ago, that’s a big number.” That’s also a flashing red light for radio. If AI becomes the first stop for facts, radio must become the first stop for context, clarity, and humanity – the things AI can’t localize, empathize with, or improvise.

“Consumers are overwhelmed.” They’re juggling nearly six streaming services and still feel behind. That’s an opening. Radio’s superpower has always been curation – a trusted voice cutting through the noise. In an Omnimedia world, that skill becomes a premium product.

Finally, Magid’s emotional driver research reinforces what great programmers already know: passion beats function. Utility alone (i.e., “Breaking News”) won’t hold audience. Emotional gravity will. “Consumers are looking for comfort and affirmation.” Per Magid’s Trust Index research: Public media outlets like NPR perform strongly, while polarizing figures such as Glenn Beck, Rachel Maddow, and Sean Hannity also rank in the top quartile, skewed by affirmation of audience beliefs.

The bottom line? The Omnimedia consumer is already here. Radio wins by being the most human, most local, most emotionally resonant voice in a chaotic media diet – not by being “radio,” but by being essential wherever the audience happens to be.

See Jaime Spencer’s deck here.

If you missed yesterday’s NAB Show update, click here. And if you are here in ‘Vegas this week, look for me. Maybe we can grab a cuppa cawfee. If you aren’t here, look for my NAB Show update here tomorrow.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Monday Memo: The Future of Radio isn’t Radio, It’s Reach

By Holland Cooke
Consultant

imgAs a newly minted program director (remember them?), I found the 1980 “NAB Radio Programming Conference” downright enchanting. New-tech cart machines (remember them?) would FIND the splice! And after the cart played, a flashing light saved careless DJs from accidentally playing it again.

Back to The Future: Hello from fabulous Las Vegas, where radio has been folded-into what is now called The NAB Show. Among sessions I will be attending here this week:

  • “Improving the Listener Experience,” which has suffered from cutback-after-cutback;
  • And I will be the guy typing as fast as I can at “The Local Advertising Buying Landscape: Find Out What’s Driving Digital Sales, Revenue and Growth Opportunities.”

At the annual TALKERS conference 20+ years ago, publisher Michael Harrison coined the term “Media Station,” meaning: “Analog-rooted media such as radio stations, TV stations, and newspapers will have the digital capability of assuming each other’s roles in the multi-platform environment of the 21st century. No media brand will be limited to the AM/FM dial, the VHF/UHF TV set, the printed page delivered to the front porch, or even a specific channel. Every small AM radio station could be a sleeping SiriusXM Satellite Radio.”

This year’s NAB Show goes-there, with, among other sessions:

  • “Hot Digital Trends: What to Know About Video, Podcasts and AI;” and
  • “The Omni-Media Landscape: Mapping Reach, Affinity, and the Future of Media.

Recently, when CBS Legal wouldn’t let Stephen Colbert air his interview with surging Texas U.S. Senate candidate James Talarico (D), he posted it to YouTube, where it got roughly FIVE TIMES the views his TV show gets most nights. So… with technology now enabling individuals, I sure won’t miss:

  • “A Crew of One: Solo Storytelling Strategies,” where the NAB Show says we will “Learn how to manipulate space and time as a solo storyteller, getting set up for success, working with multiple cameras, and keeping the flow from start to finish.”
  • Ditto “The Ultimate Creator Studio Tips and Tricks;” and
  • “The Fandom Flywheel: Building Scalable Media Ecosystems in The Bravoverse.”

With Uncle Sam’s big birthday looming, there’s “America 250: Owning the Moment – How Radio and TV Will Drive Community, Culture and Revenue in 2026;” and “The First Amendment and Press Freedom in Today’s Media Landscape.”

If you are in ‘Vegas this week, look for me at all-of-the-above. Maybe we can grab a cuppa cawfee. And no matter WHAT the dealer is showing, always-always split Aces and 8s. If you aren’t here, look for my NAB Show report again here tomorrow.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn