Industry News

Talk Radio News Pro Chris Barnes Dies at 66

Former radio host and news director Chris Barnes died on April 14 at the age of 66 from a blood infection that led to live and kidney failure. Syracuse.com reports that he posted a video to Facebook hours before his passing at Reading Hospital in West Reading, Pennsylvania, saying, img“I had a good run. I spent every cent I ever made… I would have rather saved some, but you can’t take it with you. I love you all. Thank you so much.” Barnes began his radio career in the 1980s at WEOK-WPDH in Poughkeepsie, followed by a nearly four-year run as an afternoon news anchor and reporter for WGHQ-WBPM in Kingston. He served as morning news anchor and news director for WSYR, Syracuse; worked at “All News 99.1 WNEW” in Washington, DC, as well as with USA Today Channel on SiriusXM in Washington; FOX News Radio in New York; and The Blaze Radio Network in Washington. DC. See the Syracuse.com obituary here.

Industry News

Host Ron Slay and “104.5 The Zone” Renew Deal

Afternoon drive personality Ron Slay and Cumulus Media agree to a new contract that will keep him co-hosting the afternoon drive “3HL” show on WGFX-FM, Nashville “104.5 The Zone” alongside Brent Dougherty and Dawn Davenport. The station says that since joining “3HL” in 2021, Slay has become an essential part of the show’s identity – blending sharp sports insight, humor, and a natural storyteller’s instinct that resonates far beyond the studio. Station programming operations manager Paul Mason comments, “Ron is a game‑changer. He brings energy, curiosity, and joy to everything he touches. Watching his growth – not just as a broadcaster, but as a leader and connector – has been incredible. His ceiling truly doesn’t exist, and we’re excited to see what this next chapter brings.” In addition to his work with “104.5 The Zone,” Slay serves as a college basketball analyst for ESPN and the SEC Network.

Industry News

Murphy Named to Executive Post at Crossover Media Group

Media sales executive John Murphy is named vice president of strategic partnerships for Crossover Media Group. The move marks a reunion for Murphy with members of the Crossover Media Group team, with whom he’s worked as both a partner and a client. Most recently, Murphy served as senior vice president of content monetization at Veritone. In his new imgrole with Crossover, Murphy will work to secure new content as well as to expand the company’s client portfolio. Crossover managing member Sue Freund says, “We’ve known and worked with John for many years; his excellent relationships throughout the content and advertising communities make him a tremendous addition to our team in building strategic partnerships with clients, agencies, and content providers as we continue to grow. He has a proven track record of building high-performing sales organizations, monetizing premium content, and delivering performance-driven advertising solutions for brands, agencies and media partners.” Murphy comments, “I’m excited to be joining Crossover Media Group. The team has built a strong reputation for delivering results-driven solutions for both creators and advertisers, and I look forward to contributing to that momentum. There’s a clear opportunity to unlock new growth across partnerships, and I’m eager to help scale the business while driving meaningful value for clients.”

Industry News

Seaboard to Distribute “Killer Carl” Show

Seaboard Networks announces it is completing a deal to distribute the syndicated political interview talk show, “The Killer Carl Program.” Theimg show is hosted by Carl “Killer Carl” Brown and has been on the air for almost a decade and is part of the John Frederick Radio Network. Seaboard marketing solutions consultant Bob Stei says, “We welcome all shows that affiliates will desire. Carl seems to put his own views and thoughts first, and they are not based on just ideology. That is refreshing.” The program currently airs on stations throughout America including WJFM, Richmond; WJFV, Norfolk; WBRG, Lynchburg; and WLMB, Atlanta.

Industry Views

Monday Memo: The 2026 Case for Weekend Talk Radio

By Holland Cooke
Consultant

imgTime Spent Listening to podcasts has now surpassed TSL with spoken word radio. And both are fraught.

Anyone can do a podcast, and everyone seems to be. How to get found/subscribed-to/shared?

  • And in this listen-when-ever-you-want culture, basing Return On Investment in a brokered-time weekend ask-the-expert radio show that only reaches real-time listeners is increasingly dubious.

So, I’m helping podcasters I work with to do both. To amplify the impact of all the work you put into a podcast, make radio your content engine.

Yes, radio, for two big reasons:

  • Credibility, because? Anyone can do a podcast. But being on broadcast radio makes you seem “real.” The station delivers you an existing audience that trusts its information, supports its advertisers, and listens habitually. You are live, interactive, and “car radio.” And interview guests will be easier to attract to your on-air show than to a podcast.
  • As a podcaster, you are already an audio publisher – but you’re doing all the work yourself, reckoning what’s relevant to your listeners – a slow, lonely way to build an audience. Host a call-in radio show, and everything changes. Your callers and guests become the content pipeline that makes your podcast more than just you-talking. Their questions position you as an authority and offer proof of what your audience wants. No guesswork. No blind spots. Just nonstop relevance that keeps listeners leaning-in, coming back, and sharing your podcast with friends.

This 1 + 1 can = lots more than 2, when your show and podcast promote each other; and as this process repurposes content to social media, E-newsletters, video, and other online resources. Here’s the schematic: http://getonthenet.com/workflow.png

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Cumulus Media’s Q4 2025 Revenue Down 14%

Cumulus Media reports its operating results for the fourth quarter and for the full year of 2025. Cumulus’ net revenue in Q4 of 2025 was $188 million, a decline of 14% from the same period in 2024. For the full yearimg` of 2025, net revenue was $741.6 million, a decrease of 10.3% from 2024. For the full year 2025, the company posted a loss of $200.7 million. Cumulus reports by segments and for all of 2025, broadcast revenue was $116.2 million, a decline of 22.2% from 2024. Even digital revenue fell in 2025 to $151.3 million, down 1.9%. Cumulus Media president and CEO Mary G. Berner says, “The Company’s recently announced financial restructuring marks an important step toward meaningfully reducing the debt burden that has constrained the business. Looking ahead, we remain focused on building on the core strengths of the Company to maximize value.”

Industry Views

Creators, Commentators, or Publishers: Liability Remains the Same

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Legal Group, Senior Partner
Goodphone Communications, Executive Producer

imgThe rise of independent, talk show-style political commentary on YouTube has created a new class of media actors who do not see themselves as broadcasters, journalists, or publishers. They see themselves as creators. That distinction is real in terms of identity, tone, and platform. It is not real where it matters most: liability.

The difference exists in how the work is produced and presented. It disappears the moment the content is published.

In practice, these creators are engaging in acts that courts have long recognized as publication. They are selecting topics, framing narratives, editing clips, and distributing content to large audiences. Those decisions are not neutral. They are editorial.

The absence of FCC regulation in this space has created a persistent misunderstanding. Traditional broadcasters operate under a regulatory framework that includes licensing and content restrictions. Independent creators do not. But the lack of FCC oversight does not reduce exposure. It removes one layer of regulation while leaving the core legal risk fully intact.

Defamation law applies equally to both groups. A false statement of fact about a real person that causes reputational harm can give rise to liability whether it is spoken on a licensed radio station or uploaded to a monetized YouTube channel. The standards may differ depending on whether the subject is a public or private figure, but the underlying obligation remains the same: accuracy matters.

There is no YouTube exception. There is no creator carveout. The law does not care how the content was distributed, what the platform calls you, or how you see yourself. It cares who made the statement, who chose to publish it, and whether it was false.

The structure of YouTube content introduces additional risk. Many creators rely on rapid production cycles and clip-based commentary. This increases the likelihood of error, particularly when context is compressed or omitted. Editing choices that seem minor from a production standpoint can materially change meaning, which is precisely the type of conduct that courts examine in defamation and false light claims.

Monetization further complicates the analysis. Revenue from ads, memberships, or sponsorships strengthens the argument that content is commercial in nature. That does not eliminate First Amendment protections, but it can influence how a court evaluates intent and reasonableness.

There is also a tendency to assume that platform norms provide a form of protection. If a piece of content is allowed to remain online, or even promoted by an algorithm, it can feel implicitly validated. That assumption is misplaced. Platform enforcement decisions are not legal determinations. They are business judgments.

The most important point is simple and often overlooked. Liability does not turn on intent. It turns on what was said, whether it was false, and whether reasonable steps were taken to verify it.

The platform may change how content looks. It may change how fast it spreads. It may change who gets to participate.

It does not change the consequences of getting it wrong.

Time passes. Technology and fancy packaging change. Exposure and liability do not. 

Matthew B. Harrison is a media and intellectual property attorney who advises talk show hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonLegalGroup.com or read more at TALKERS.com.

Industry News

Top News/Talk Media Stories This Past Week (April 6-10)

Here are the most talked about stories of the past week (4/6-10) on news/talk radio and related talk media according to TALKERS:

Stories

  1. Iran Ceasefire / Israel’s Lebanon Strikes
  2. Oil Prices / Financial Markets Activity
  3. Trump and 25th Amendment Talk
  4. Trump vs NATO / Vance in Hungary
  5. Bondi Epstein Deposition
  6. Melania Epstein Statement / Epstein Files
  7. Birthright Citizenship / Georgia, Wisconsin Elections
  8. DHS Funding / Privatization of TSA
  9. SCOTUS Bannon Case Ruling
  10. Artemis II Mission

People

  1. Donald Trump
  2. Pete Hegseth
  3. Benjamin Netanyahu
  4. JD Vance / Marco Rubio
  1. Melania Trump / Jeffrey Epstein
  2. Jared Kushner / Steve Witkoff
  3. Mohammad Bagher Qalibaf
  4. Clay Fuller
  5. Markwayne Mullin
  6. Steven K. Bannon

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

KKOB Unveils the “250 Initiative”

Cumulus Media’s Albuquerque news/talk News Radio KKOB – in celebration of the 250th birthday of the United States of America – announces “250 Flags,” a statewide initiative designed to recognize and honor 250 individuals who make New Mexico stronger every day. The station is asking listeners across New Mexico to nominate someone they believe deserves recognition. Honorees can be anyone, living orimg deceased, known or unknown, in New Mexico who has made a meaningful impact on their community, through service, leadership, sacrifice, or simply showing up when it matters most. On May 4th, News Radio KKOB will begin announcing honorees, with four individuals recognized each weekday, leading up to a culminating event later this summer. KKOB program director Aaron “Buck” Burnett says, “250 Flags is about recognizing the people who don’t always get the spotlight. New Mexico is full of everyday heroes, and this gives us a chance to tell their stories and honor them in a meaningful way.”

Industry News

Podtrac Top U.S. Podcasts for March Remain Steady

Podtrac releases its Top Podcasts ranker for March 2026 based on U.S. unique monthly audience for participating networks and nothing changedimg from February in the top five as NPR’s “NPR News Now” stays in first place. Some moves of note include DailyWire’s “The Ben Shapiro Show” rising one spot to #6; Silverloch’s “The Dan Bongino Show” falling two places to #11; and NPR’s “The NPR Politics Podcast” climbing 10 places to #19. See the complete ranker here.

Industry Views

Sabo Sez: The “Constant Threat” Isn’t Exactly What It’s Cracked Up to Be

By Walter Sabo 
A.K.A. Walter Sterling, Radio Talk Show Host

imgAssessing the hourly threat to the very existence of the medium of radio is a popular hobby among conventioneers. The audience levels for radio are astonishingly constant since 1970, but according to “radio people,” they are living at the edge of a volcano. Spotify radio, SiriusXM radio, Pandora radio, TuneIn radio, Internet radio, there are all kinds of radio! General Motors wants to throw AM/FM radio out of the car as in “do you really need radio in the car?” Radio’s response to the in-car-removal threat is by promising non-stop typhoons and hurricanes.

The actual threats to established radio companies are non-established radio companies. With the death of meaningful on-air competition, a consolidated industry can easily anticipate the strategies of all major “brands” (formerly known as stations). What cannot be anticipated are actions that are a true threat: Outlier owners throwing creative grenades into the sleepy radio ecosystem.

All viable radio formats launched as unanticipated surprises. New formats are greeted with hostility and predictions of doom. All of them. Yes, even adult contemporary. Eventually – or tomorrow – a new format will be deployed by a desperate owner with a handful of stations, an owner with a retailer’s mentality will go for broke with a format – or a series of shows – that will not be anticipated, cannot be duplicated and is not cheap.

See the threat? A true threat will be a new format that successfully attacks the core of dozens – hundreds of established stations, stations owned by venture capital. It will not be anticipated, cannot be duplicated by hundreds of stations and does not “scale” i.e. isn’t cheap. But the new format would be so rapaciously embraced by the public that it would force all other stations to completely change their on-air content and their sales strategies. Imagine the impact of that threat.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many others. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He recently began hosting “Another Side of Midnight” weekends on WABC, New York. He can be reached by email at sabowalter@gmail.com or phoned at 646-678-1110.

Industry News

Audacy Partners with Portland Fire and Portland Thorns Clubs

Audacy is entering into broadcast agreements in Portland to use its radio stations as the official radio home of the WNBA’s Portland Fire and the NWSL’s Portland Thorns. KMTT-AM “910 ESPN Portland” will serve asimg the flagship for the Portland Fire. Select games will also simulcast on KRSK-FM “105.1 The Fan.” Portland Thorns games will air on KNRK-HD2 with 10 select games airing on “910 ESPN Portland.” Audacy Portland SVP of sales Ryan Cooley states, “We’re incredibly proud to welcome the Portland Fire and the Portland Thorns to the FAN Sports Network. Our city has long been a leader in supporting women’s sports, and we’re especially excited to welcome the Fire back to Portland after over two decades.”

Industry Views

Monday Memo: Why Local Media Still Moves Communities

By Holland Cooke
Consultant

imgIn “When Everyone Knows That Everyone Knows” (Scribner) cognitive scientist Steven Pinker unpacks a deceptively simple idea: Society runs on common knowledge. Not just what people know individually, but what they know OTHERS know-they-know.

Read that again, aloud. It describes the invisible wiring that drives humans to coordinate, trust, cooperate, and sometimes revolt.

If that sounds abstract, it shouldn’t. Radio and television are the most powerful common knowledge machines ever invented. And in an era when media fragmentation has turned audiences into isolated microtribes, broadcasters who understand Pinker’s point gain a strategic advantage.

Broadcasting creates the “Shared Reality” communities run on

When a radio or TV station says, “Schools are closed,” that’s not just information. It’s a signal that everyone else in town heard the same thing. That shared certainty is what lets a community move in sync. Pinker reckons that this is the essence of coordination: people don’t just act on facts – they act on what they believe others believe.

This is why broadcasters remain indispensable during storms, emergencies, elections, and civic moments. Digital platforms can inform individuals. Only broadcasting can inform everyone at once, and – crucially – make it known that everyone else heard it too.

Trust and legitimacy flow from common knowledge

Pinker notes that institutions derive their authority from shared understanding. Money works because everyone knows everyone else accepts it. Laws work because everyone knows everyone else knows the rules.

Local broadcasters occupy that same psychological space.

A trusted anchor or morning host doesn’t just deliver news – they confer legitimacy. When they say, “Here’s what’s happening,” they’re not merely reporting; they’re establishing the community’s shared frame of reference. In a fragmented media world, that’s gold.

Dueling Realities: FOX News vs MSNow

Inside each bubble, people know what everyone-like-them knows. When national narratives clash, local broadcasters become the last shared reality left.

Local radio and TV, by contrast, still operate in the realm Pinker describes: weather, schools (and EVERYTHING ELSE that triggers a parent’s concern), roads, emergencies, local elections, shared rituals and routines. These are not ideological. They’re lived. Local broadcasters still produce the kind of common knowledge that makes a town function. Cable networks and partisan talk radio produce the kind that makes a tribe feel coherent.

Local broadcasting is still where a community becomes a community.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Uncategorized

Dr. Asa Andrew Poised at Dynamic Intersection of Radio and Pro Wrestling

Health/lifestyle syndicated talk media star and ringside physician, Asa Andrew, M.D. (a.k.a. Dr. Asa) finds himself strategically positioned at the dynamic intersection of radio and wrestling as TNA Wrestling announces a collaboration that will integrate its premium live events, weekly television programming, digital platforms, and fan experiences across iHeartMedia’s formidable audio network. Dr. Asa has achieved imgTALKERS “Heavy Hundred” national prominence for years, originally launching his daily three-hour “The Dr. Asa Show” on its flagship radio affiliate, iHeart’s WLAC, Nashville. Andrew has subsequently and simultaneously returned to his roots as a professional wrestler and recently joined TNA Wrestling as the company’s ringside physician and head of sports medicine.

Andrew tells TALKERS, “I am excited to see these two entertainment and media giants come together. Finally, my two passions are aligning synergistically. TNA Wrestling has seen immense expansion this year as its president Carlos Silva led the company into one of its largest growth periods. This includes a major TV network deal with AMC for our weekly live show, ‘Thursday Night iMPACT!,’ as well as filling up arenas in major cities across America with record breaking crowds. Now – from the radio, TV, and podcast studio to the professional wrestling ring – talk media’s ‘America’s Health Coach’ and professional wrestling’s ‘Ringside Physician’ Dr. Asa has a significant cross-section of his brand in one place.”

As part of the agreement, iHeartMedia will serve as the presenting sponsor of the TNA Wrestling Pay-Per-View Pre-Show for all remaining 2026 premium live events. The integration will feature prominent brand visibility across broadcast graphics, in-arena announcements and event marketing. On TNA’s flagship weekly television program, “Thursday Night iMPACT!,” airing nationally on AMC, and streaming on AMC+ in the U.S., and worldwide on TNA+, iHeartMedia will receive premium broadcast integration including sponsorship of the LED Walkout Ramp, one of the most visually recognizable elements of TNA’s live events and television presentations.

Check out Dr. Asa, the ringside physician, in action

Dr. Asa had to respond a real-life medical emergency during a recent TNA World Championship match in New Orleans between current standard bearer Mike Santana and challenger, “Bulletproof” Steve Maclin. Maclin took a superkick and Santana connected with the left side of his jaw almost knocking him out and delivering an instant concussion (as immediately evaluated by referee Alice Lane).  Dr. Asa‘s instincts were equally quick as he was sliding into the ring while referee Lane was throwing up the X sign. That’s when a referee crosses the two forearms to make an X. It signals there is a serious injury and the match needs to pause until a medical doctor can evaluate the wrestler to see if the match is to be stopped or can continue. Dr. Asa made the decision to stop the match, and Maclin was transported to the hospital for further evaluation. Thankfully, Maclin only suffered a mild concussion with slight neck pain and spasm. He should be returning to the ring soon once he is medically cleared.  To see a video clip of this incident, please click here. 

Industry News

iHeartMedia Promotes Licata to CEO of Multiplatform Group

Ann Marie Licata rises to CEO of the iHeartMedia Multiplatform Group, the largest of the company’s three operating segments. Licata was previously president of markets group & sales operations. The company’s other two operating segments will continue to be led by Conal Byrne, CEO of the Digital Audio Group, and Mark Gray, CEO of the Audio and Media Services Group. The Multiplatform Group includes the iHeartMedia imgMarkets Group, including the radio stations, the iHeart live events and sponsorships; the radio networks businesses, including Premiere and TTWN; the Enterprise Business Development Group; and data targeting and attribution products for broadcast radio. iHeartMedia chairman and CEO Bob Pittman states, “We couldn’t be more pleased that Ann Marie will be leading the growth and innovation efforts for our company’s largest segment. In addition to helping businesses and brands grow effectively and efficiently, the Multiplatform Group has been an important engine to develop our own important new businesses – including podcasting and the iHeartRadio digital service – as well as our iconic live music events and awards shows. We look forward to the additional growth that will come as we move broadcast radio into the digital buying world through our data services and programmatic platforms.” The company also announced that Bernie Weiss will be promoted to president of the Markets Group. Weiss will oversee the operations of the company’s 160 markets. Weiss was previously COO of the iHeartMedia Markets Group.

Industry News

Former Miami Mayor Joins FOX News Media

FOX News Media brings lawyer and former Miami Mayor Francis X.img Suarez aboard as a contributor. FOX says Suarez will provide legal and political analysis across all network platforms. Suarez served as mayor of the city of Miami for two terms from 2017 to 2025. Currently, Suarez serves as president of Alpha Wave Global, an investment firm with nearly $30 billion in assets under management and is Of Counsel at Quinn Emanuel Urquhart & Sullivan.

Industry News

Goodman Joins KOA’s Rockies Coverage

iHeartMedia’s KOA, Denver – flagship radio home of the Colorado Rockies – announces that Zach Goodman will join the KOA Colorado Rockies Radio Network broadcast team. Beginning tomorrow (4/4), Goodman will be on the call for all home and away games alongsideimg longtime “Voice of the Colorado Rockies” Jack Corrigan and executive producerJesse Thomas. Goodman – a Colorado native – joins the broadcast team after spending the past two seasons as the radio voice of the Arizona Diamondbacks AA affiliate, the Amarillo Sod Poodles in Texas. KOA and Rockies Radio PD Dave Tepper says, “I was immediately impressed by Zach’s natural, versatile talent first hearing him nearly two years ago. Rockies fans will appreciate his passionate, descriptive style, fueled by years of playing college baseball, alongside one of the great voices of the game, Jack Corrigan.”

Industry News

Triton Digital Partners with NBC Sports for Hosting and More

Triton Digital says NBC Sports has selected it to power key components of its podcast and digital audio infrastructure. Through a suite of Triton technologies, NBC Sports will leverage advanced hosting, monetization, audience measurement, and audience insights tools to support and scale its growing podcast and digital audio portfolio. Triton president and CEOimg John Rosso states, “We’re really excited to work with NBC Sports and support their continued growth in podcasting. Premium media companies are investing heavily in digital audio, and they need infrastructure they can trust to scale audiences and monetize effectively. Our goal is to make that easier – bringing together hosting, measurement, and monetization in one place so teams can focus on creating great content.”

Industry News

Top News/Talk Media Stories This Past Week (March 30-April 3)

Here are the most talked about stories of the past week (3/30-4/3) on news/talk radio and related talk media according to TALKERS:

Stories

  1. U.S.-Israel-Iran War / Trump’s National Address
  2. Gas Prices / Financial Markets Activity
  3. Bondi Exits AG Post
  4. DHS Funding / ICE Troops at Airports
  5. Birthright Citizenship Case
  6. White House Ballroom Construction Paused
  7. Trump’s National Voter List Order / SAVE America Act
  8. U.S.-Cuba Policy
  9. CPAC 2026 / “No Kings” Protests
  10. Lindsey Graham at Disney / Artemis II Launch

People

  1. Donald Trump
  2. Pete Hegseth / Marco Rubio
  3. Pam Bondi
  4. Benjamin Netanyahu
  5. Kristy Noem / Corey Lewandowski / Byron Noem
  6. John Thune
  7. Chuck Schumer
  8. John Roberts / John Sauer
  9. Mike Johnson
  10. Lindsey Graham

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry Views

SABO SEZ: Common Sense is Always the Solution

By Walter Sabo
A.K.A. Walter M Sterling
WPHT, Philadelphia
Sterling Every Damn Night
Sterling on Sunday Syndicated, TMN
Another Side of Midnight, WABC, New York

imgIn 1952, the success formula for today’s radio was discovered and put into practice by two hungry entrepreneurs:  Todd Storz and Gordon McLendon. Both men owned dying radio stations in medium and major markets. The industry was suffering from a lack of purpose or solutions due to the advent of television which drove the migration of hit network radio shows to television. Lucille Ball, Bob Hope, and Gertrude Berg were on radio first.

Storz and McLendon developed “Top 40” with their own brains and money. Top 40 was research and focus group based, as well as. Storz tried it first in Omaha, then Kansas City and Miami. McLendon in Dallas, Houston, Minneapolis, and New Orleans. The formula was simple but not obvious. Their common-sense solution worked in all formats: music and talk.

Ruth Meyer was Storz’s PD in Kansas City and I worked with her at ABC. She was very clear when outlining the Storz history, “It was all Todd.”

Success ingredients

The formula: Target one demographic. Play their hits – often. Call out the names of as many people in the audience as possible – make the listener a star.  Present with enthusiasm. Promote at every local crowd event possible. Repeat.

All of the McLendon and Storz stations grew instantly, usually to number one.

That ingredient list works repeatedly for station after station for decades. But, and here’s the but, all of those ingredients have to be in the recipe. Leave out promotion, for example, or research, and it doesn’t work. But the full ingredient list does work for every single format.

I asked Mickey Luckoff, who ran talker KGO as the number one station in San Francisco for most of our lives, how he selected his on air talk hosts to which he replied, “They all come from top 40 because I can teach them talk but I can’t teach them radio.” His promotions were non-stop and smart, TV campaigns were non-stop and research, yes, research – non-stop!

When Adult Contemporary was evolving, my team was responsible for the NBC FM properties. Corporate finance people who went to Wharton urged me to go slow, layer in expenses when launching this odd new format. I knew layering was a recipe – for failure!!! All the ingredients had to be rolled out at once. In 1981, WYNY in New York had a $2 million dollar cash and a $2 million barter promotion budget. Result, a $3 million profit and a 5 share.  Thanks to PD Pete Salant and GM Al Brady Law. We used the Storz/McLendon recipe with AC music and Dr. Ruth, it obviously works.

WGMS-FM was a classical station in Washington, DC. When it was owned by RKO and run by visionary Jerry Lyman, it applied the Storz/McLendon recipe to classical music. Their promos announced that WGMS played “Real Oldies – Your favorites from the 1600s, 1700s and 1800s!” WGMS aired a tight playlist of hits. Special weekends were popular, such as a “Beethoven Weekend” with t-shirt giveaways. The station was a profit monster, top 10 in Washington DC.

Five years ago, WABC-AM was about 28th in NYC as a result of cutting costs, by god the cost cutting was epic and so was the failure. Today, John Catsimatidis, the owner, and Chad Lopez, the president, have grown the station to a 4 share and number eight in New York. An AM talk station, number eight and growing. What? How? They put in all the ingredients. The station is data driven. The talent is live. External paid ads run for WABC almost every single day. The air team goes to local events to meet the crowds. WABC airs live listener music requests and dedications on the weekend with Cousin Bruce Morrow and Joe Piscopo – live. Did I mention live?

Today not history

The team is happy. They are making radio. This isn’t nostalgia. Mr. Cats is a very current based businessman who expects results. Like Storz and McLendon he is an entrepreneur, a private owner deploying common sense. He’s doing what is proven, what works. Bravo.

Conclusion: There is nothing wrong with radio. Just stop. Include every ingredient in the proven recipe; expect stunning results.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many others. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He recently began hosting “Another Side of Midnight” weekends on WABC, New York. He can be reached by email at sabowalter@gmail.com or phoned at 646-678-1110.

Industry News

Bongino Soars in Triton Digital’s February Podcast Ranker

Former FBI Assistant Director Dan Bongino returned to the podcast universe after a year with the Trump Administration and his daily podcastimg has climbed up Triton Digital’s U.S. Podcast Ranker, finishing at #3 for the February 2026 period. Audioboom’s “Pod Save America” displaced iHeart Audience Network’s “Stuff You Should Know” for the #1 spot. Elsewhere, Salem Podcast Network’s “The Charlie Kirk Show” fell two places to #6 as did iHeart Audience Network’s “The Clay Travis and Buck Sexton Show,” which landed at #12. See the complete ranker here.

Industry News

Pioneering Black Talk Host Bob Law Dies at 86

Bob Law, the Black radio personality who hosted “Night Talk” on WWRL,img New York, has died at age 86. According to The Grio, Law put “Night Talk” into national syndication in 1981 through the National Black Network. The piece says it was considered the first nationally broadcast Black radio talk show in the country. He began his career with WWRL in New York as a community affairs director, eventually rising to program director. See The Grio piece here.

Industry News Uncategorized

Allen Sliwa Named PM Drive Co-Host at KGB-AM, San Diego

iHeartMedia San Diego’s KGB-AM “Sports 760” appoints Allen Sliwa co-host of the afternoon drive show alongside Jon Schaeffer. “Schaefferimg and Sliwa” airs daily from 3:00 pm to 6:00 pm. Sliwa most recently served with the Los Angeles Lakers Radio Network. Station PD Mary Ayala says, “I’m incredibly excited to welcome Allen to our team. His experience, sports knowledge and natural connection with listeners make him an outstanding addition to our station. Pairing Allen with Jon creates a team we believe will deliver one of San Diego’s premier sports talk shows.”

Industry News

Salem Media Talk Host Chris Stigall to Run for Congress

Talk host Chris Stigall – who’s heard on Salem Radio Network and Salem News Channel in morning drive (6:00 am to 9:00 am ET) – announces in a social media video that will run for congress in theimg Missouri 6th congressional district. Stigall is a Missouri native who graduated from Northwest Missouri State University and who says five generations of his family have called the 6th district home. He says, “After prayer, believe me, a lot of prayer, and careful consideration with my family, on this 250th anniversary of our great country this year, I’ve decided it’s time to join in the fight.” Stigall says he’s leaving Salem Media to run after U.S. Rep. Sam Graves announced he’s not running for reelection. See TV5 in Kansas City’s coverage and Stigall’s video here.