Industry News TALKERS 2026

TALKERS 2026 Video: Joe Pags Advises “Be Ready When You Get That Call”

img

TALKERS continues to post a cornucopia of videos recorded at the TALKERS 2026: Radio’s Next Chapter conference recently held at Hofstra University (6/5). More than 65 speakers participated in the power-packed day’s events. Today’s entry is an advisory message from Compass Media Networks syndicated talk radio star Joe “Pags” Pagliarulo titled, “Be Ready When You Get That Call.” Introduced by programming legend David Bernstein, Pags advises radio broadcasters to be ready to take advantage of all the marvelous technology available to continue broadcasting independently on a moment’s notice when you get the dreaded call from your station or platform claiming that “budget cuts” are forcing their hand to drop your show. Don’t miss this informative and inspirational address! Stay tuned to TALKERS for daily postings of engaging sessions from the 28th installment of the longest running and most important annual talk media industry gathering. There’s plenty more to come next week. To view this presentation in its entirety, please click here.

Industry News

iHeartMedia Expands Amazon Ads Relationship

iHeartMedia says it is expanding its advertising relationship with Amazon Ads, which is serving as a local reseller of its audio and video inventory, including Prime Video, Twitch, Amazon Music, Fire TV and Alexa. The company adds that iHeartMedia customers can now leverage Amazon DSP including Amazon’s authenticated first-party shopping, browsing and streaming signals across iHeart’s imgowned-and-operated digital inventory both locally and nationally, including digital, audio, podcasts and creator-led content, creating a more unified path for advertisers to activate multi-platform campaigns at scale. iHeartMedia chief business officer Lisa Coffey comments, “Advertisers are increasingly looking for media solutions that combine scale, intelligence and simplicity across channels. By combining Amazon Ads’ shopping insights and advertising technology with iHeart’s audio leadership, we’re creating a more seamless, data-informed way for brands to create more effective campaigns across sound and sight.”

Industry News

Free Fisher House Radio Special Available for Fourth of July Weekend

Fisher House Foundation is offering its Independence Day edition of “The Fisher House Story” to talk stations for free. “The Fisher House Story” radio special is available in varying lengths – three-hour, one-hour, 30-minutes and 25-minutes for news/talk stations plus a 30-minute public affairs version for all radio formats. It’s imghosted by nationally syndicated talk radio pro Larry O’Connor features interviews with wounded warriors and veterans including heroes from Operation Enduring Freedom, the Vietnam War and an incredible, emotional story of one of America’s World War II living legends. Fisher House Foundation provides a home away from home for families of patients receiving medical care at major military and VA medical centers. Fisher Houses provide temporary free lodging so families can be close to their loved ones during medical care. Register for the show here.

Industry News TALKERS 2026

TALKERS 2026 Video: Panel Discussion – “Gaining Traction in a Noisy Digital World”

Gaining Traction copyTALKERS continues to post a treasure trove of videos recorded at the TALKERS 2026: Radio’s Next Chapter conference recently held at Hofstra University (6/5). More than 65 speakers participated in the power-packed day’s events. Today’s entry is an extremely informative panel discussion full of takeaways titled, “Gaining Traction in a Noisy Digital World.” The featured speakers include introducer Lee Elci, host, WJJF, New London; moderator Mike McVay, president, McVay Media Consulting; and panelists (in alphabetical order) Rob Carson, host, Newsmax; Heather Cohen, president, The Weiss Agency; Sherry Goldman, founder, Goldman Communications Group; Ryan McCormick, co-founder Goldman McCormick PR; and Joe “Pags” Pagliarulo, host, “The Joe Pags Show.” Take a deep dive into the complicated world of social media and generating content designed to get noticed in a world of distraction. Don’t miss this! Stay tuned to TALKERS for daily postings of engaging sessions from the 28th installment of the longest running and most important annual talk media industry gathering. To view this dynamic discussion in its entirety, please click here.

Industry News

Rare Interview with David Clayton-Thomas About BS&T Found in TALKERS Archives – Broadcasters Invited to Use at Will

The Grammy Award-winning Canadian singer and songwriter whose powerhouse voice propelled Blood, Sweat & Tears to the summit of popular music, died peacefully last evening at St. Michael’s Hospital in Toronto. He was 84.

img

TALKERS publisher Michael Harrison was friends with Clayton-Thomas and the group back in the early 1970s while he was the morning host at pioneering album rocker WNEW-FM, New York.  However, by the mid-seventies, Harrison lost touch with Clayton-Thomas and the group.  Move the clock ahead to March of 2020 and David Clayton-Thomas was promoting a new solo album – the latest of many that enjoyed hit status in his native Canada – and Harrison had the opportunity to catch up with his old friend in an interview conducted during the height of the COVID pandemic. Clayton-Thomas was quarantining in Toronto, and Harrison was doing the same in Massachusetts. TALKERS has isolated a segment of the archival interview with the rock legend in which Clayton-Thomas recounts the history of how he joined the band.  Interested broadcasters wishing to use any or all of this clip are free to do so.  Please click here. (Photo credit: Marie Byers)

Industry News

iHeartMedia Staff Cuts Happening as Company “Evolving” Programming

iHeartMedia alerts its employees via a memo from chief programming officer Tom Poleman and Multiplatform Group CEO Ann Marie Licata that it will be eliminating some positions as the imgcompany works to become more nimble. The memo also notes that while it will be creating new roles to this end in the future, the unfortunate reality is that some people are going to lose their jobs. “We have given this a great deal of thought and do not take this step lightly; we are deeply grateful for the contributions of those affected, and we’re committed to supporting them through this transition.”

Industry News

It’s Official: Walter Sterling Named Host of The Other Side of Midnight

Red Apple Audio Networks and WABC Radio make it official that Walter Sterling is the new, permanent host of the nationally syndicated program, “The Other Side of Midnight,” that airs live Monday through Friday from 1:00 am to 5:00 am ET. In addition to its flagship WABC, New York, the program is also heard on such imgsignals as WGN, Chicago; KMOX, St. Louis and 18 other affiliate stations. Sterling says, “There is something magical about overnight radio. It’s the one part of the day when listeners let down their guard and have real conversations. They share their stories, their questions, their experiences, and together we explore the fascinating, funny, mysterious, and sometimes unbelievable side of life. To be heard on legendary stations like WABC, WGN, and KMOX is both a professional milestone and a personal honor. I’m excited to spend the nights with listeners across America and build a community where every voice matters and every story is worth telling.”

Uncategorized

Ben Cominos Exits WHBY, Appleton, Wisconsin; Local Brewery to Stream Show

Late morning talk host Ben Cominos, host of the “Outside the Box” program, exits Woodward Communications’ news/talk WHBY, Appleton, Wisconsin. The station posted the news to Facebook, saying, “WHBY will discontinue its political talk programming block from 8:30 am – 11:00 am previously held by Ben Cominos with imgOutside the Box. We wish Ben nothing but the best moving forward.” According to WFRV-TV, Green Bay, the station says it will release more details in the coming weeks “about which local programming will replace Cominos and its political block.” Cominos is not giving up his show, however. He tells the Green Bay Press-Gazette, “I’m not going to bury the lede, I’m no longer employed by WHBY. ‘Outside the Box’ will still live on though. My show has been picked up by Minocqua Brewing.” He says “Outside the Box” will stream 9:00 am to 11:00 am weekdays on the Minocqua Brewing Co. Times Substack and on his own Facebook, TikTok and YouTube accounts. Cominos describes his show as “a working class political show for the people that feel left behind by the two-party system.”

Industry News

WCCO Helps Raise More Than $82k for Blood Cancer Patients

Audacy’s news/talk 830 WCCO in Minneapolis raised more than $82,000 during its fourth annual “Cure Blood Cancer Radio Auction,” benefitting NMDP – a global nonprofit dedicated to imghelping patients with blood cancers or disorders find matching blood stem cell donors. WCCO brand manager Brad Lane comments, “The auction experiences created excitement. Our fans created impact. In an era of infinite content and fractured attention, this event wasn’t just a fundraiser. It was a reminder that radio still matters. It still creates community, inspires generosity, and has the power to turn listeners into neighbors united behind a common cause. We’re honored to help bring people together in support of NMDP’s mission.”

Industry News TALKERS 2026

TALKERS 2026 Video: Panel Discussion – “Overcoming Challenges as a Talk Media Talent”

img

TALKERS continues to post videos of sessions recorded at the TALKERS 2026: Radio’s Next Chapter conference recently held at Hofstra University (6/5). More than 65 speakers participated in the day’s events. Today’s entry is a fascinatingly candid panel discussion titled, “Overcoming Challenges as a Talk Media Talent.” Moderated by Salem Radio Network syndicated host, Mike Gallagher, the panelists include (in alphabetical order): Kathy Barnette, host, WPHT, Philadelphia; Tara Granahan, host, WPRO, Providence; Andy Hooser, co-owner, Hooser Media Network / host, “Voice of Reason with Andy Hooser;” Kevin McCullough, host, “That KEVIN Show,” Salem Radio Network; McGraw Milhaven, program director, KTRS, St. Louis / host, “America at Night,” Westwood One; and Dr. Daliah Wachs, host, Talk Media Network. The fast-paced conversation focuses on a wide variety of issues faced by talk media personalities in the ever-evolving landscape of today’s turbulent industry. Stay tuned to TALKERS for daily postings of sessions from the 28th installment of the longest running and most important annual talk media industry gathering. To view this dynamic discussion in its entirety, please click here.

Industry News

Radio Talk Show Host Martha Zoller Passes Away

As TALKERS reported in a breaking news alert yesterday afternoon (6/22), North Georgia-based talk radio mainstay Martha Zoller passed away at the age of 67 on Monday.  Zoller recently announced in TALKERS that she imgwould be retiring from daily talk show hosting later this summer on Jacobs Media’s WDUN-AM/FM, Gainesville, where she presided over a hugely popular midday program since 2019. The decision was made due to heart-related health issues.  She planned to remain with the powerful station as an occasional political consultant and commentator. Zoller, the 2023 recipient of the TALKERS “Woman of the Year” award, was an influential figure in Georgia politics having run for Congress in the U.S. 9th District as a Republican in 2012. Before that she served her first stint as a radio talk show host in North Georgia for a number of years. She was also a member of the State Board of Education representing District 9 in Northeast, Georgia in addition to engaging in a number of other community-oriented activities.

TALKERS publisher Michael Harrison stated, “We knew that she was dealing with heart issues after a recent, unexpected cardiac episode and her withdrawal from a speaking role at the recent TALKERS conference, but this terrible news came as a shock because we all thought she was basically on the mend.  Martha was a woman of great strength, energy, and character – a truly beloved figure in the broadcasting industry. This is a horrible loss to her family and friends, as well as being a devastating blow to talk radio in America.”

Memorial Park Funeral Home Riverside Chapel in Gainesville will be handling funeral arrangements.

See a video excerpt of Zoller accepting the “Woman of the Year” award from TALKERS in 2023 here.

Uncategorized

James Koh Show Joins KNX-FM, Los Angeles Lineup

Audacy sports talk KNX-FM, Los Angeles “ 97.1 The Fan” adds “The James Koh Show” to its weekday lineup airing from 6:00 pm to 10:00 pm. Station brand manager Andrew Williams says, “James brings a rare combination of local roots, national imgperspective, and multi-platform success that aligns perfectly with our vision for the new ‘97.1 The Fan.’” Audacy notes that Koh is an award-winning journalist, broadcaster, and sports personality with experience at FOX 11, NBC 4, NFL Network, DIRECTV Sports, and the Clippers Radio Network, as well as national work at Amazon Prime Sports, FuboTV, and EA’s official Madden broadcasts. Beyond the microphone, he is an entrepreneur and educator, co-owning a football analytics website and serving as an adjunct journalism professor.

Industry Views

Monday Memo: Improving Results from Endorsement Spots

By Holland Cooke
Consultant

imgThe stations I work with make big money with live endorsement spots delivered by familiar local on-air personalities. Remember them? With most AM/FM broadcast hours now robotic or non-local, your relationship with the listener is precious and can be leveraged… carefully.

Quality vs. Quantity

The more products or services you endorse, the less special each pitch will be. You’re asking the listener’s trust each time, so asking too often can sound insincere. So back-to-back “I’m [name] for [account]” is verboten, and that can happen when spots you voice air outside your show.

“Tell me a story”

When the late, great Don Hewitt – the father of “60 Minutes” – spoke at a NAB convention years ago, he told us that he was often asked, “Why is this the most successful TV news show of all time?” And he said, “I can tell you in four words: ‘Tell me a story,’” which every piece does.

Describe your personal experience with the advertiser’s product or service in before-and-after fashion – problem was, problem solved – in a relatable way.

OOPS. Are you saying, “I haven’t sold you yet?”

Often, these are long-standing advertiser relationships.  Two cautions:

If you’ve been touting an advertiser for a while, DON’T say so. “For years, I’ve been telling you about [name of business].” Translation: “…and I haven’t sold you yet, have I?” Instead, keep the pitch fresh.

And keep it customer-centric; rather than talking about a store. In one spot I heard, for a sewing supply retailer, the well-intentioned host sounded awestruck as he recited the store’s inventory (“over fifteen hundred bolts of fabric!”). That’s the store’s problem. Instead, solve the listener’s problem: “Imagine the money you could save if you made all your kids’ back-to-school clothes this year?  [advertiser] will give you free sewing lessons!”

Avoid saying…

  • “MY GOOD FRIENDS AT [name of business],” which sounds phony.
  • “All-new:”Say “new,” if it IS new, AND if newness is a listener benefit (and say why).
  • “…AND MUCH MORE,” which means nothing. Weed-out stuff like this, and you’ll give copy more time to breathe.
  • “Needs,” as in: “FOR ALL YOUR [product category] NEEDS” (the ultimate “BLAH, BLAH, BLAH”).

More?

My video “Make Money with Endorsement Spots:” https://youtu.be/fReiC8WLTac

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

TALKERS News Notes

Dr. Daliah Show Adds New Affiliate. Witchta’s Big Talker KQAM adds the Talk Media Network program “The Dr. Daliah Show” hosted by Dr. Daliah Wachs to its lineup for Sunday evenings.

Bulls and “The Score” Renew. Audacy’s sports talk WSCR-FM, Chicago “104.3 The Score” signs a multiyear multiplatform radio broadcast contract extension with the Chicago Bulls. As part of the agreement, 104.3 The Score will continue as the flagship radio station of the Bulls, airing all regular season and postseason games.

BIA Names Guerity to VP Post.  BIA Advisory Services appoints Michael Guerity vice president of market intelligence & strategic communications in which he’ll oversee strategic communications, market positioning, research storytelling, content development, and industry engagement while helping shape the development, delivery, and application of BIA’s U.S. local advertising forecast intelligence, market analysis, and strategic insights for organizations across the media and advertising ecosystem.

Industry News TALKERS 2026

TALKERS 2026 Video: Panel Discussion – “Journalism, Ethics, the Law, and Credibility in an Era of Fakes”

img

TALKERS continues to post videos of sessions recorded at the TALKERS 2026: Radio’s Next Chapter conference recently held at Hofstra University (6/5). More than 65 speakers participated in the day’s events. Today’s entry is a panel discussion titled, “Journalism, Ethics, the Law, and Credibility in an Era of Fakes.” The moderator is WPHT, Philadelphia midday host Dom Giordano, often referred to as the Dean of Philadelphia talk radio and respected as one of the field’s leading experts on and advocates for education. Panelists include (in alphabetical order): Lisa Wexler, host, WICC, Bridgeport; Sid Rosenberg, host, WABC, New York; Lee Harris, SVP news and programming, WABC, New York / Worldwide News Network; Joe Salzone, news director, Cayuga Media group / host WHCU, Ithaca; and Matthew B. Harrison, associate publisher, TALKERS / senior partner, Harrison Legal Group. Stay tuned to TALKERS for daily postings of sessions from the 28th installment of the longest running and most important annual talk media industry gathering. To view this dynamic discussion in its entirety, please click here.

Industry News

Red Apple Ups Harris to SVP of News & Programming

Red Apple Media promotes Lee Harris to SVP of news & programming, up from his vice president of news position with the Worldwide News Network. Now, Harris will also oversee imgprogramming strategy and content development for WABC Radio and Red Apple Audio Networks. Red Apple Media owner John Catsimatidis states, “Lee is a game-changing talent. His ability to build winning content, lead high-performing teams, and understand what audiences want is second to none. As we continue growing WABC Radio, the Worldwide News Network, and Red Apple Audio Networks, Lee will play a critical role in shaping our future and driving our success worldwide.” Harris, who spent nearly 30 years as a news anchor at 1010 WINS, joined Red Apple Media six weeks ago. He says, “Red Apple Media is one of the most exciting and innovative companies in broadcasting today. Under John’s vision and Chad [Lopez’s] leadership, the company is building something truly unique in American media. I’m honored by this opportunity and energized by the challenge ahead. Together, we’ll continue creating compelling programming, expanding our national and international footprint, and delivering content that informs, entertains, and connects with audiences across the country and around the world.”

Industry News

KBLA, Los Angeles Celebrates Fifth Anniversary

KBLA, Los Angeles “Talk 1580” is celebrating its fifth anniversary. The station was founded by media entrepreneur and broadcaster Tavis Smiley whose vision was “to create a station that serves as a reliable community resource, to provide information people can use to improve their lives and strengthen their families, and to engage more deeply in civic and cultural issues from a decidedly imgprogressive perspective.” KBLA contributor Dr. Cornel West says, “Tavis Smiley’s programming fills a content vacuum across the United States and is needed more now than ever. Under Tavis’ bold leadership, KBLA and its program hosts have helped to influence, educate, and engage previously marginalized people across this country. I’m excited for what the future holds.” Smiley says, “Five years ago, on Juneteenth, we launched KBLA Talk 1580, with the goal of providing news and information to a part of Los Angeles that had been ignored or pushed to the side for decades. We’re now syndicated in almost 50 markets across the United States with more growth on the horizon. The best is truly yet to come.”

Industry News

NYC City Councilor and Former WABC Host Calls on FCC to Protect Baseball Broadcasts

New York City council member Frank Morano (R-Staten Island) and council member Harvey Epstein (D-Manhattan) are introducing a resolution calling on congress to review Major League Baseball’s antitrust exemption and on the Federal Communications Commission to explore approaches that promote imgthe availability of professional sports programming on free, over-the-air broadcast television. The resolution comes amid growing frustration among baseball fans over the increasing number of games being placed behind streaming paywalls and spread across multiple subscription services. Morano, who previously served as host of the late-night program on WABC, New York, states, “Baseball is America’s pastime, but in New York it’s also our pastime. For generations, families could turn on the television or radio and follow their hometown team. Today, fans are often expected to juggle multiple subscriptions and streaming platforms just to watch a season’s worth of games. That’s bad for consumers, bad for working families, bad for seniors, and ultimately bad for the future of the game itself.”

Industry News

FOX News Media Unveils America 250 Broadcasts

FOX News Media announces its plan for honoring the 250th birthday of the United States of America with commemorative programming airing from iconic locations across the country before, during and after America 250 festivities. FOX News imgChannel’s live coverage begins on June 24 and concludes on Sunday, July 5, taking place from historic locations as the National Mall, Liberty State Park, Philadelphia, Mount Rushmore, and Teddy Roosevelt’s Presidential Library, among others. Throughout the network’s special coverage, “FOX & Friends,” “America’s Newsroom,” “America Reports,” “The Five,” “Special Report with Bret Baier,” “The Ingraham Angle,” “Jesse Watters Primetime,” “Gutfeld!,” “FOX & Friends Weekend,” “FOX News Live with Aishah Hasnie,” “FOX News Sunday,” “The Sunday Briefing” and “The Big Weekend Show” will all broadcast live from the National Mall as the nation’s capital hosts the event highlighting all 50 states as well as U.S. territories during the Great American State Fair.

Industry News TALKERS 2026

TALKERS 2026 Video: Lee Habeeb Presents “The Art of Storytelling”

img

Noted raconteur and documentarian Lee Habeeb kicks off TALKERS 2026: Radio’s Next Chapter with an engaging morning presentation titled, “The Art of Storytelling.” Habeeb, the charismatic producer, host, and writer of the wildly popular syndicated news/talk radio series “Our American Stories,” makes a case for the effective use of storytelling in all aspects of talk radio citing several iconic episodes of American history as examples of the endless wealth of material available to hosts. Stay tuned to TALKERS daily posts of new video of the outstanding sessions that recently took place (6/5) at the 28th installment of the talk media industry’s longest running and most important national gathering. To see the Habeeb presentation in its informative and inspirational entirety, please click here.

Industry News

Cumulus Gets More Time from Bankruptcy Court

As Cumulus Media awaits the FCC for approval of its exit from Chapter 11 bankruptcy protection, it has received permission from imgthe United States Bankruptcy Court Southern District of Texas to continue to operate in a way that allows it to satisfy liabilities through October 27, 2026. Specifically, the Court is extending the “Removal Period” within which the Cumulus may remove civil actions from the previous deadline of June 2 to October 27. Cumulus is awaiting approval from the FCC as it is processing the FCC Long Form Application for the transfer of its licenses.

Industry News

Knicks’ Championship Run Boosts WFAN Ratings

According to a piece in Deadline, the New York Knicks’ NBA championship run has bumped up the 25-54 ratings for Audacy’s WFAN, New York by almost 9%. The piece adds that the station’s cume during the run has been nearly 1 million per week. Audacy chief business officer Chris Oliviero was interviewed for the piece imgand he comments on company’s emergence from Chapter 11 bankruptcy protection and the rededication to sports programming, “Relieving that financial pressure has been liberating. We’ve got everybody swimming in the same direction. Linear broadcast, streaming digital and on-demand podcasts… they don’t compete with each other. They all sing together, like a maestro with a band.” The Fan produced an NFL Draft watch party on YouTube featuring the station’s hosts and with the success of that decided to do halftime and postgame shows on YouTube during the Knicks’ Finals series. Audacy says those livestreams are part of the reason it brings in one-third of its revenue from digital sources. See the Deadline piece here.

Industry News TALKERS 2026

TALKERS 2026 Tackles Radio’s Modern Era Challenges

img

Pictured above:  The “Gaining Traction in a Noisy Digital World” panel at TALKERS 2026: Radio’s Next Chapter. Appearing l-r: Moderator Mike McVay, president McVay Media Consulting; Sherry Goldman, founder, Goldman Communications Group; Heather Cohen, president, The Weiss Agency; Rob Carson, host, Newsmax Radio; Ryan McCormick, co-founder, Goldman McCormick PR; and Joe “Pags” Pagliarulo, host, “The Joe Pags Show,” Compass Media Networks.

The 28th annual edition of the talk media industry’s longest running and most important national gathering – TALKERS 2026: Radio’s Next Chapter – took place at the Lawrence Herbert School of Communication on the Long Island, NY campus of Hofstra University last Friday (6/5). It was produced in conjunction with Hofstra’s multi-Marconi Award winning campus radio station, WRHU-FM. The vibrant, sold-out gathering presented 65 speakers and 338 registered attendees engaged in the sharing of perspectives, advice, and ideas within the fertile environment of dynamic collegial networking.

img

Pictured above: “The State of Sports Talk Radio” one-on-one session featuring (l-r) facilitator, Harry Hurley, morning host, WPG, Atlantic City, NJ; and special guest, Ryan Hurley, brand manager, WFAN, New York, NY. NOTE: The Hurleys are not related.

The main themes of the 14-hour conference included an intense focus on the future of radio and talk media in the multi-platform digital world of the second quarter of the 21st century.  These included exploration of such existential questions as how to gain profile traction in a noisy world; how to regain the public’s trust in the media; how to meet the challenge of generating revenue in a fractured and challenging economy; what entrepreneurial opportunities exist for individuals and independent companies in this new environment; how to expand programming options; how to recruit new talent; how to attract younger demos; how to deal with the enormous unforgiving power of algorithms in scoring the game; how to effectively control and exploit AI; how to make a living in this business; and so much more.

Speakers and attendees included a cross-section of talk media professionals from the worlds of talent, management, ownership, syndication, journalism, engineering, politics, sports, the law, academia, and music – even pro-wrestling!

Beginning next week, TALKERS will provide in-depth photo, video, and story coverage of the historic event.  Stand by!

Industry News TALKERS 2026

TALKERS 2026 Generates Treasure Trove of Content and Takeaways

img

Pictured above:  The “Programming News/Talk” panel at TALKERS 2026: Radio’s Next Chapter.  Appearing l-r: Greg Stocker, brand manager, WPHT, Philadelphia, PA; Ralph Renzi, CEO, Newsmax Radio;  Lisa Polizzi, brand manager, WBEN, Buffalo, NY;  Michael Czarnecki, program director, WFEA, Manchester, NH;  Allan Lamberti, program director, WICC, Bridgeport, CT; and Phil Boyce, senior VP, Salem Radio Network / Salem News Channel / Salem Podcast Network. imgPictured at left: Moderator, Jeff Katz, host, WRVA, Richmond, VA.

The 28th annual edition of the talk media industry’s longest running and most important national gathering – TALKERS 2026: Radio’s Next Chapter – took place at the Lawrence Herbert School of Communication on the Long Island, NY campus of Hofstra University this past Friday (6/5). It was produced in conjunction with Hofstra’s multi-Marconi Award winning campus radio station, WRHU-FM. The vibrant, sold-out gathering presented 65 speakers and 338 registered attendees engaged in the sharing of perspectives, advice, and ideas within the fertile environment of dynamic collegial networking.

The main themes of the conference included an intense focus on the future of radio and talk media in the multi-platform digital world of the second quarter of the 21st century.  These included exploration of such existential questions as how to gain profile traction in a noisy world; how to regain the public’s trust in the media; how to meet the challenge of generating revenue in a fractured and challenging economy; what entrepreneurial opportunities exist for individuals and independent companies in this new environment; how to expand programming options; how to recruit new talent; how to attract younger demos; how to deal with the enormous unforgiving power of algorithms in scoring the game; how to effectively control and exploit AI; how to make a living in this business; and so much more.

Speakers and attendees included a cross-section of talk media professionals from the worlds of talent, management, ownership, syndication, journalism, engineering, politics, sports, the law, academia, and music – even pro-wrestling!

Beginning next week, TALKERS will provide in-depth photo, video, and story coverage of the historic event.  Stand by! 

Industry Views

The Advertiser Gave It To Me. Isn’t That Enough?

Harrison's imagination of reality

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Legal Group, Senior Partner
Goodphone Communications, Executive Producer

imgA local advertiser sends over a ready-made commercial. The music is catchy. The script is polished. The production value is surprisingly good for a company that spends most of its day installing garage doors.

The salesperson approves it. Traffic schedules it. The spot airs.

A few months later, somebody else’s lawyer hears it too.

Many media professionals assume that when an advertiser supplies content, the advertiser has already secured whatever permissions are necessary to use it. Sometimes that’s true. Sometimes it isn’t.

If a commercial contains copyrighted music, photographs, video, artwork, or other protected material, the fact that it came from a client does not automatically end the discussion. The advertiser may have obtained the rights. The advertiser may have assumed someone else obtained the rights. The advertiser may never have asked.

Artificial intelligence is creating new versions of the same problem.

Recently, I was asked about a commercial generated almost entirely through AI. The advertiser used one platform to create the script and another to generate the voice. Everything sounded original. No famous song. No movie clip. No obvious red flags.

Yet one question remained:

How do you know the advertiser had the right to use it?

That question can lead in several directions. Did the AI platform permit commercial use? Was the voice modeled after a real person? Does it sound enough like a celebrity to create endorsement concerns? Can the advertiser demonstrate where the content came from and what rights accompany it?

Fortunately, the solution is usually simple. Ask the advertiser.

Most legitimate advertisers are happy to explain how the content was created and what rights they possess. The conversation often takes only a few minutes.

Broadcasters, podcasters, streamers, and digital creators all face the same reality. Before a commercial airs, someone should know where the content came from and whether the necessary rights exist.

The technology may change. The question remains remarkably durable: How do you know you had the right to use this?

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonLegalGroup.com or read more at https://harrisonlegalgroup.com.