Industry News

Knicks’ Championship Run Boosts WFAN Ratings

According to a piece in Deadline, the New York Knicks’ NBA championship run has bumped up the 25-54 ratings for Audacy’s WFAN, New York by almost 9%. The piece adds that the station’s cume during the run has been nearly 1 million per week. Audacy chief business officer Chris Oliviero was interviewed for the piece imgand he comments on company’s emergence from Chapter 11 bankruptcy protection and the rededication to sports programming, “Relieving that financial pressure has been liberating. We’ve got everybody swimming in the same direction. Linear broadcast, streaming digital and on-demand podcasts… they don’t compete with each other. They all sing together, like a maestro with a band.” The Fan produced an NFL Draft watch party on YouTube featuring the station’s hosts and with the success of that decided to do halftime and postgame shows on YouTube during the Knicks’ Finals series. Audacy says those livestreams are part of the reason it brings in one-third of its revenue from digital sources. See the Deadline piece here.