Industry News

Simon Conway Talks with Ron DeSantis During Iowa Visit

Pictured above is Iowa talk radio host Simon Conway (right) – heard in afternoon drive on iHeartMedia‘s WHO, Des Moines; WMT, Cedar Rapids; and WOC, Quad Cities – with Florida Governor (and potential GOP presidential candidate) Ron DeSantis(left) at the WHO studios last Friday (3/10). Conway also interviewed former President Donald Trump yesterday ahead of his rally in Davenport. Conway says of his interviews with the candidates, “We really do play an important role in the process.” Since last summer, Conway has also interviewed former Vice President Mike Pence, former Secretary of State Mike Pompeo, former UN Ambassador Nikki Haley, and Senator Tim Scott.

Industry News

Elizabeth Westfield to Host Radio Health Journal

The public affairs program “Radio Health Journal” has a new host as voice talent Elizabeth Westfield takes over for the retiring Reed Pence. He leaves his role as host of the show after more than three decades. Westfield most recently served with Champaign, Illinois radio company Illini Radio Group voicing commercials and hosting on-air shows. “Radio Health Journal” was launched in 1992 and is distributed by American Urban Radio Networks to more than 630 affiliate stations. AURN says, “The addition of Westfield rings in a new era for the show in that it’s now largely female-led, produced and voiced. With March being Women’s History Month, it’s important to honor the contributions of the countless women across history who’ve fought tirelessly for equal rights and opportunities.”

Industry Views

Pending Business: What’s a Sale?

By Steve Lapa
Lapcom Communications Corp
President

Let’s take a lesson from arguably the greatest college basketball coach of all time: John Wooden.

The coach wanted every UCLA player on the same page, so he took time in meetings to explain the proper way to put on those old school basketball socks. You know, the ones that came up to mid-calf, usually double stripped at the top. There was a clear method to Wooden’s genius. Taking meeting time to show budding superstars like Kareem Abdul Jabbar and Bill Walton something so fundamental achieved several goals.

 — Fundamentals count. There is nothing more basic than how to properly put on your socks and mastering the basics wins.

— Short cut the basics and you will suffer. Having worn those socks through thousands of school yard games myself, rush the process and painful blisters follow.

— Every player starts every practice, every game the same way.

Every year I would conduct one sales meeting asking my team to answer the question, “Can you define a sale?” I know, that’s way too basic for sellers earning six figures. It’s an embarrassing waste of time for the tenured sellers who had proven themselves in the field every day. Was I wasting the time of those newer team members who were looking forward to the highest commission rate in the market?

Try it. Chances are you will get so many different answers your sales team will seem like a Cirque du Soleil act.

There IS a simple, legal definition of a sale. It all starts with an “exchange.” Once you dissect the definition and focus on the dynamics of the “exchange” you will understand how and why a sale is a process that needs constant care.

Most sellers and managers move right past that critical dynamic. You know the one that requires confidence from both the buyer and the seller. That one dynamic, the exchange between confident buyer and seller goes back to 1626 when it was rumored Peter Minuit bought Manhattan Island for 60 guilders or $24.

There is something to be said for getting all sellers on the same page by starting with the basics.

John Wooden’s record 11 national championships still stands. I figured if it worked for the greatest college basketball coach of all time, it could work for me. Emphasizing the basics should work for you too!

Enjoy the Madness this March.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Monday Memo: Ditch the DJ Voice

By Holland Cooke
Consultant

Tip: If you’re auditioning for voiceover work, call yourself a “voice actor,” not an announcer.

The sound-alike DJ caricature delivery blends-into the blah-blah-blah that advertisers need to cut-through. Which explains why TV and movies actors are heard on so many national TV ads.

Listen carefully. You’ve heard George Clooney for Budweiser, Julia Roberts for Nationwide Insurance, Morgan Freeman for Visa. Tim Allen invites you to “Pure Michigan,” John Goodman pitches Dunkin, and Rashida Jones says fly Southwest. Not on-camera endorsements, unidentified voice-overs, with unaffected delivery. Network radio spots for The Home Depot? Actor John Lucas NAILS ‘em (pun intended).

Listen to the scene-setting voice-overs that “Magnum PI” star Jay Hernandez does within episodes, every bit as intimate as his predecessor Tom Selleck’s were in the 1980s version. Those Florida Orange Juice commercials Selleck V/O’d a while back sounded so effortless.

And maybe that’s the key. Don’t announce-AT-me, just tell me.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

Brent Axe Axed from WTLA, Syracuse for SU Criticism

Syracuse.com’s Chris Carlson reports that Galaxy Media Partners president and CEO Ed Levine fired sports talk host Brent Axe for being “too negative toward Syracuse University sports.” The program “On the Block with Brent Axe” has been cancelled and Axe is no longer an employee of Galaxy. Levine is being straightforward about the reason for Axe’s dismissal. He says, “I had a problem with the content of the show. I’m an SU fan. I’m sorry, but I bleed Orange. I’m not going to apologize for that, and I think a fair reading of the Orange is appropriate. I understand [Galaxy has] a business relationship [with Syracuse], that Coach [Jim] Boeheim and I are personal friends and he’s an investor in my company. I understand and acknowledge all of that. We’ve called it pretty fair, and I would argue we’ve been tough on SU when the on-field or off-field events warrant it. I just think over the past six months it took a different tone and became overly dark and negative. I don’t think that’s what Syracuse fans want to hear.” For his part Axe tells Syracuse.com, “I had a responsibility to give an honest, fair and thorough opinion to my audience. I certainly wasn’t perfect, but I don’t regret anything about the approach of the show. We put listeners on the air, and we gave them the opportunity to say what they needed to say. I don’t have any regrets.” Read the full story here.

Industry News

TJ Dula Named SVP of Sales for iHeartMedia Raleigh

iHeartMedia names TJ Dula SVP of sales for the Raleigh operations, effective immediately. Dula joins the market from the Disney ABC Television Group, where she most recently served as the digital sales director. iHeartMedia Raleigh president Michael Burger says, “We are ecstatic to have TJ join our team in Raleigh. She is an impactful, results-driven leader who has fostered confidence, gained respect and accumulated wins throughout her career. She has vast media experience, and she is as incredible personally as she is professional. We are grateful to bring her onto our team. She will work closely the team and our clients to achieve some incredible feats.”

Industry News

Talk Host Steve Kass Elected into RI Heritage Hall of Fame

Longtime Rhode Island talk radio host Steve Kass is being elected into the Rhode Island Heritage Hall of Fame and will be honored at a ceremony on Saturday, May 6 at the Crowne Plaza Hotel Pavilion in Providence. Kass was inducted into the RI Radio Hall of Fame in 2010. He began his radio career in 1958 as a rock ‘n’ roll disc jockey. He also led the pop group Steve Kass and the Love Larks that was recorded by Bobby Day for Class Records. They performed on TV and toured for a while. Kass changed careers and launched several successful businesses but returned to radio and TV in 1979, hosting shows at WPRO-AM and WHJJ-AM in Providence. Today, he hosts an eponymous podcast.

Industry News

Benztown Unveils Expanded and Updated News/Talk Library

The company breaks out its new Benztown News/Talk audio imaging library for radio stations, that focuses on bringing updated and more frequent caller and host audio, an accelerated update schedule, and more daily topical promos and sweepers designed exclusively for news/talk stations. Benztown says the updates include a refocused approach based on caller/listener interaction and daily topical pieces. It adds, “The Benztown News/Talk Library is created by the industry’s top imaging and production specialists, led by imaging director, Adam “Ketch” Kecskemeti, and imaging voice, Mike Hansen. Paired with Benztown’s Ambush News/Talk Library, led by imaging director Scott Phillips, and format voice JJ Surma, and housed on Benztown’s industry-leading platform, news/talk radio stations have every imaging tool and solution at their fingertips.” Benztown VP, sales & operations Masa Patterson says, “We are incredibly excited to bring America’s best news/talk stations an enhanced and expansive toolset they need now more than ever. Benztown News/Talk is all stations need to produce what their listeners count on them for, from conservative talkers to straight-up traffic and weather. With this increase in caller interaction and daily topical elements, it has everything news/talk stations need to get a jump on tomorrow’s news today – and more.” Listen to a composite of the expanded Benztown News/Talk Library, paired with Benztown’s companion library Ambush here.

Industry News

Monitor: Talk Radio Rises as a New Battleground for Latino Voters

A piece in the Christian Science Monitor by Simon Montlake takes a deep dive into the battle for Hispanic listeners – and voters – on the nation’s radio waves. The recent sale of Univision’s “Radio Mambi” (WAQI-AM, Miami) to George Soros-backed Latino Media Network and that company’s acquisition of other AM signals in Florida, New York, Illinois, Arizona, California, Texas, and Nevada created a stir and cries of “left-wing censorship” from conservatives. The rhetoric surrounding these deals is part and parcel of the politicized nature of media in the modern world. In the piece, Montlake observes, “The $60 million takeover – and the reactions it has sparked – is another flashpoint in the national battle to win over Latino voters, a fast-growing demographic that has long leaned Democratic but has lately grown more receptive to Republicans. So far, most Spanish-language radio in the U.S. has been focused on music and entertainment, not news or commentary. Which in the eyes of many makes it an untapped and lucrative means of political persuasion.” Read the Monitor story here.

Industry News

iHeartPodcast Network to Present Influencer Summit

The iHeartPodcast Network announces what it is calling “an industry-first Influencer Summit where some of the most successful podcast creators will open the mic and teach marketers the art of podcast advertising” on Wednesday, April 26, at the iHeartMedia executive offices in New York City. The company says, “The hands-on educational event will feature diverse podcast authorities such as the wildly popular media personality and founder of The Black Effect Podcast Network, Charlamagne tha God; the woman behind the successful ‘Stuff You Missed in History Class’ podcast, Holly Frey; and esteemed journalist, author and co-founder of Pushkin Industries, Malcolm Gladwell, joined with today’s biggest marketers to explain why podcasting is growing rapidly and how brands need to adapt, invest and create audio advertising that resonates with podcast fans.” iHeartMedia Digital Audio Group CEO Conal Byrne says, “Podcasters are the most creative, fastest-growing, diverse wave of influencers to hit content and marketing in years – just as influencer marketing more generally was becoming a key new way to reach audiences. This event came together because our podcast creators are deeply invested in the brands and advertising that become part of their shows, that they asked us to give them a chance to sit down with marketers at scale and talk about what makes host-read creative work. What really differentiates podcasting and our iHeartPodcast Network from other mediums is that creators and fans expect the advertising to be endemic to the shows, often voiced by the hosts and authentic to the listening experience. This is a chance to roll up our sleeves and co-create, collaborate and showcase the simplicity, speed and creative potential of podcasting.”

Industry News

TALKERS News Notes

— NPR promotes Michel Martin to new a role as co-host of “Morning Edition.” Martin, who has been the host of the weekend edition of “All Things Considered” since 2015, takes over for Rachel Martin who is exiting to pursue other media opportunities. She begins working alongside Steve Inskeep, A Martínez and Leila Fadel on March 27.

The Los Angeles TimesJames Rainey writes a profile piece this week about Tavis Smiley, former PBS personality and current owner of KBLA, Los Angeles – a talk station targeting the Black community. The piece addresses Smiley’s legal battles with PBS after he was accused of sexually harassing multiple women, the court case he lost and one he’s still involved in. It also looks at his efforts to reach the Black community via KBLA and its talk hosts. Read the LA Times story here.

— Edison Research is presenting a four-part series through its Edison’s Weekly Insights exploring the “power of traditional AM/FM radio in the U.S. This week’s edition reports, based on Edison’s Share of Ear study, “Listeners age 13+ in the U.S. spend 59% of their daily, ad-supported audio time with AM/FM radio, more time than with all other ad-supported audio sources combined, including YouTube, podcasts, and ad-supported streaming services. AM/FM radio is the top ad-supported audio source for all ages in the U.S., including Gen Z (age 13-24) who spend 33% of their daily ad-supported audio time with AM/FM radio, more than for any other ad-supported platform.” Read the story here.

Industry Views

The Uniqueness of the American Radio Talk Show Host

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Talk show talent, program directors, show producers and broadcast business decision-makers represent the core readership of this publication. Sometimes we are so close to something that we fail to see it for what it really is. That is the case of the “talk show host” in American radio. Michael Harrison refers to the often-shameless targeting of audiences as “the daily dance of affirmation.” I view the daily process of radio talk show hosting at its very core, as “the daily dance of freedom.”

Talk show hosts are a rare breed and endangered species who enjoy a unique freedom in American radio. Hosts can actually talk about whatever they want! Of course, they are subject to both the rewards and consequences of this freedom – but the process of doing a live talk show, sparked by opinion and controversy, is so spontaneous and uniquely dynamic that it cannot be controlled on a minute-to-minute level without losing the flavor that makes it so special and long-lived.

During a decade as a top-five market and network talk show host, no one has ever told me what to talk about. And for zillions of years as a programming executive prior to that, I never told a host what to talk about on their next show.

Talk hosts are granted remarkable radio freedom!  Music jocks haven’t had that freedom since the 1960s. Music jocks have to get up the courage to ask permission to merely change the order of songs on their play list. Talk show hosts “own” three or four hours a day on a significant station or stations to say whatever they wish. That’s amazing! At first that freedom was a daunting, humbling challenge for me. However, I have been guided by my experience in programming or having launched some of the world’s most successful talk stations.

Based on that experience from both sides of the mic, here’s what works: Talk can entertain a listener of any age and demographic if the host talks about the listener’s day. I talk about my day framed for a listener, one listener – water in the basement, trouble with the sister-in-law, the parent-teacher conference, more trouble with the sister-in-law, the check engine light in the car never wants to go out, life at Walmart. I talk from a place of trust.

Trust that events that poke the landscape of our lives are a very big deal. Trust that I will never find the “right” topic on any editorial page. Trust that you, dear listener, already know who you are going to vote for in any election and that this English major does not have the magic wand to change your mind. Trust that my on-air opinion must never waiver or we have no show.

Listen to talk shows and stations that reach demos under 50:  WMMS, Cleveland; KFI’s John and KenCasey Bartholomew at WBAP, Dallas; KMBZ, Kansas City; KFBK, Sacramento; the Elvis Duran Show; and streaming with Bubba the Love Sponge or Phil Hendrie. Those successful shows embrace the scope of conversation two best friends would have on the phone today. If two best friends would discuss a topic, why wouldn’t you share it on the air? If two best friends would never discuss it, why would you ever put it on the air?

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com. 

Industry News

Saga Communications Q4 2022 Revenue Up 3.3%; Full Year 2022 Up 6%

Reporting its operating results for the fourth quarter of 2022 and for the full year, Saga Communications reports net revenue increased 3.3% to $30.1 million for Q4 of 2022, compared to $29.2 million for the same period a year ago. It says net revenue increased 6% to $114.9 million for the full year of 2022 compared to $108.3 million for the full year of 2021. Although net income rose almost 16% to $4.27 million in Q4 of 2022, Saga’s net income dipped 17.5% to $9.2 million for the full year of 2022. The company adds, “Despite strong underlying performance the results were impacted by one-time payments during the 3rd quarter related to the passing in August of our founder Ed Christian. As a result of Ed Christian’s passing, the company was required to make several payments to his estate as outlined in his employment agreement. Without these expenses operating income would have increased 12.3% to $16.9 million, free cash flow would have been approximately flat with last year at $13.6 million and net income would have increased 16.8% to $13 million.”

Industry News

Yesterday’s (3/8) Top News/Talk Media Stories

FOX News host Tucker Carlson’s airing January 6 video attempting to prove what happened at the Capitol was “mostly peaceful”; a House committee begins hearings in which it suggests an investigation into the lab leak theory of COVID-19’s origins should be investigated; U.S.-China relations as China accuses the U.S. of trying to “encircle and suppress” China’s progress; Russia’s intensifying fighting to take the Ukrainian city of Bakhmut; President Joe Biden’s plan to present his budget proposal including tax hikes that would cut the federal deficit by $3 trillion; two Americans are killed in Mexico traveling for a medical procedure; Senate Minority Leader Mitch McConnell is hospitalized after falling; and Central and Northern California prepare for another powerful snow and rain storm were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Industry News

Audacy Names Chase Daniels OM for Cleveland Stations

Audacy announces that programming pro Chase Daniels is the new operations manager for the Cleveland station group that includes sports talk WKRK-FM “92.3 The Fan” and four music stations. Daniels moves to Cleveland from the company’s Madison, Wisconsin cluster where he served in a similar role. He takes over for Dave Popovich, who recently retired. Audacy Cleveland SVP and market manager Tom Herschel says, “Having Chase join us from our stations in Madison is a testament to the depth of talent at Audacy and the work he’s done there. We couldn’t be more pleased to welcome Chase to Cleveland.”

Industry News

KMG Networks to Distribute “Podcast Radio” to U.S. Stations

U.S. firm KMG Networks is partnering with UK-based broadcaster Tindle Media Group to serve as distributor for the American version of the radio station format “Podcast Radio” that is expected to commence in the spring of this year. Tindle Media Group says, “Podcast Radio launched three years ago in the UK and uses the trust and familiarity people have for their local radio stations to help them sample and choose from curated podcasts. Podcast Radio broadcasts 24/7 online and via app and smart speakers. It is monetized by selling traditional on-air advertising and sponsorships, inserting commercials into its online audio stream, partnering with international content makers, and making original podcasts and bespoke audio content that resonate with audiences.”

Industry News

Erick Erickson Partners with Compass Media for Syndication

WSB-AM/WSBB-FM, Atlanta-based talk radio host Erick Erickson and Compass Media Networks partner for the syndication efforts of his program. Erickson has been syndicating his program via his own Resurgent Radio LLC to about 30 affiliates but now begins working with Compass to grow the program that airs live from 12:00 noon to 3:00 pm ET.  Erickson says, “We are thrilled to embark on this next chapter of our growth and are so appreciative of our friends and partners who have supported us.” Compass Media Networks CEO and founder Peter Kosann states, “At a critical time in our nation’s history and just as the public starts to turn their attention to the upcoming presidential election cycle, we are thrilled to bring Erick Erickson to the national stage. Erick is a winner by every metric, and we are lucky to call him our friend and colleague.”

Industry News

SiriusXM Cuts Workforce by 8%

News of satellite radio firm SiriusXM cutting 8% of its staff – about 475 jobs – is being widely reported after CEO Jennifer Witz sent a companywide email revealing the company’s plans. In her comments regarding the company’s 2022 fourth quarter and full-year operating results, Witz called 2022 a “strong year,” but added, “In 2023, we expect SiriusXM to deliver strong operating performance and generate significant cash, even as we face a challenging economic environment and continue to make material investments in our technology infrastructure.” Witz adds, “Over the past five years, our business has grown and expanded with the addition of new acquisitions, business lines, and revenue streams. Now, we have completed an assessment of our departments and functions to determine where we can improve collaboration, consolidate teams to achieve greater efficiencies, and ultimately, design an organization structure that is best positioned to achieve our priorities. As a result, nearly every department across SiriusXM will be impacted. We believe the new operational design will allow us to move faster and more effectively as we take on new challenges across our business.” While numerous companies report net losses each quarter, SiriusXM has been reporting net income for some time. The company reported net income of $1.2 billion for 2022, but that was a decline of $100 million from the $1.3 billion in net income it reported for 2021.

Industry News

Danielle Lin’s Weekend Show Joins KSRO, Santa Rosa

The lifestyle and wellness talk programming on Amaturo Sonoma Media Group’s KSRO-AM/K278CD, Santa Rosa, California expands as the “Danielle Lin Show” is added to the schedule for air Sundays from 10:00 am to 12:00 noon. The station says, “We are delighted to welcome back the ‘Danielle Lin Show! The Art of Living and Science of Life.’ Lin’s warm and friendly style, along with her topical and relevant content, is an invaluable addition to our vibrant weekend lineup. Danielle Lin’s approach is a breath of fresh air that is undeniably in alignment with so many of the social issues facing all of our lives today. When you leave her conversations, you feel better about your life. With her four-decade broadcast history, we can rely on impeccable quality in programming and a trusted voice for longevity sponsorships.”

Industry News

NAB Crystal Finalists Revealed; KTAR-FM to Receive Heritage Award

The National Association of Broadcasters announces the finalists for the 36th annual NAB Crystal Radio Awards that recognize radio stations for their year-round commitment to community service. The finalists will be celebrated, and the winners announced during the We Are Broadcasters Awards ceremony at 10:00 am on April 18 on the Main Stage at NAB Show in Las Vegas. NAB will also present Bonneville International’s news/talk KTAR-FM, Phoenix with the esteemed Crystal Heritage Award during the ceremony. The Heritage Award recognizes radio stations that have won a total of five Crystal Radio Awards for exceptional year-round community service efforts. Only 10 other stations have received this honor. See the finalists for this year’s awards here.

Industry News

TALKERS News Notes

— Salem Media Group, Inc announces the acquisition of George Gilder’s investment newsletters Gilder’s Technology Report, Gilder’s Technology Report PRO, Gilder’s Moonshots, Gilder’s Private Reserve and Gilder’s Guideposts. It also launches a new website for Gilder at www.GilderReport.com. Salem says adding this content to Eagle Financial Publications’ portfolio of investment newsletters and trading services adds more depth to an already powerful mix of products.

— Hillsdale College student Elena Lanning won first place for Most Creative/Innovative Show at this year’s Intercollegiate Broadcasting System Conference held in New York from February 23 to 26. Lanning was awarded first place for her show, “Five Minute Myths.” This award was the sixth national first-place honor from is WFRH, Hillsdale, Michigan “Radio Free Hillsdale 101.7 FM” ’s sixth national first-place award from the National Intercollegiate Broadcasting System Awards. Additionally, WFRH’s Scot Bertram was named Best Faculty Advisor in radio. Bertram says, “I am thrilled for all the students whose hard work is being recognized. It’s always exciting and gratifying to have industry professionals acknowledge the outstanding content created by our students at WRFH. The station benefits greatly from the passion and commitment our students have for radio and audio.”

Industry Views

Pending Business: AI Meets Sales

By Steve Lapa
Lapcom Communications Corp
President

Talk radio - PodcastHave you picked up the most recent buzz around Artificial Intelligence? It’s hard to miss it.

Seems like the AI buzz is getting louder as more companies face the pressure to improve efficiency and profitability during this roller coaster economy. From Silicon Valley’s tens of thousands of layoffs to Steak ‘n’ Shake closing 30 locations, the heat is on.

Companies vested in the terrestrial radio business have known this pressure for years as we function in a world of single-digit growth and AM radio stations going dark as the real estate is worth more than the FCC license. For the first time, some of the players on the podcast side are feeling the financial heat as the congested podcast world fights for highly competitive ad dollars.

How can AI be a resource in the broadcast radio and podcast ad sales world? Here are two examples of what could be around the corner on your next sales email, Zoom or from the office phone pitch.

— AI audio/phone recognition. Imagine software tracking your phone pitch or Zoom call collecting phrases that identify rate objections, efficiency objections, competitive objections, talent objections, even content objections. Management teams skilled in reviewing the “phrase data” analyze everything from the number of times the objection is raised to the category or tenure of advertiser raising the objection(s). Fast forward to solutions. If your team is made up of multiple sellers with various levels of experience and similar objection(s) appear frequently, management responses and adjustments happen faster, with less stress as the numbers tell the story, not the seller in a confessional. Those adjustments appear in coaching bubbles on your screen as you engage.

— AI shows us the phrase that pays. By now you should know many of the key words and phrases that are sales friendly, grab attention and move you to a close. As well as the opposite – those dreaded turn-off words that turn a warm conversation into stone-cold ghosting. What if the AI software interfaces with your emails? AI could be programmed to identify the key phrases that help close a deal as well as those that are deal busters. I once attended a sales seminar that coached away from using the word “contract.” Not a good takeaway for me. All I could imagine was the legal team slapping their foreheads.

Something tells me the AI software discussed already exists working in the field somewhere helping a sales team become more efficient and crushing the earnings barrier. It’s only a question of when our radio/audio world will be smart enough to adapt the tools for a smarter sales path.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Monday Memo: The Conscious Shopper

By Holland Cooke
Consultant

Joe Pags - Talkers MagazineWhenever possible, USA consumers will pay cash, and they’re paying-down credit card balances, per recently released Ipsos polling data.

Already coping with inflation and wary of a 2023 recession, consumers are in “need” vs “want” mode. They’re choosing generics and store brands and favoring purchases “made of high-quality and longer-lasting materials.”

One conspicuous exception to this growing frugality jumps-off the page…

Americans have a yen for vacation, if little else

“Alongside declining consumer confidence levels in the U.S., Ipsos online community members believe most of their cost-saving behaviors from the summer will continue, aside from cutting back on travel. Specifically, compared to the summer of 2022, they feel they are less likely to hold back on taking trips outside the home or making travel plans. After living through years of lockdowns and restrictions, they say travel isn’t something they are willing to give up in 2023.”

Sales lead: Local travel agents

Local radio is still local businesses’ best friend defending against e-commerce competitors, and personal service is the silver bullet. Travel is an Internet DYI remorse category, after disappointing experiences squandered bargain shoppers’ precious vacation time and money.

Hear the copy? Travel agents who have taken tour wholesalers’ junkets can recommend in a seductive anecdotal fashion. They describe meals in mouth-watering detail. “After all we’ve been through the last couple years, you’ve earned it! And I will personally see to all the details.”

And brainstorm which other local businesses sell the “experiences” that consumers, increasingly, choose over “things?” It’s a clear trend that cuts-across all demographics.

DJs, talk hosts, remaining promotion people and local newscasters: Read the room.

This IPSOS report is a free PDF download that takes listeners’ temperature.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

“Alabama Unfiltered Radio” Joins WACV-FM, Montgomery

The talk radio program “Alabama Unfiltered Radio” starring host Scott Beason joins the lineup of Bluewater Broadcasting’s WACV-FM, Montgomery, Alabama “News Talk 93.1” in the 9:00 am to 12:00 noon daypart, beginning Wednesday (3/8).  The program is produced by the nonprofit LLC 1819 News, which says, “Beason is an Alabama native and former member of the Alabama Legislature, serving both in the House and Senate, and he has prior experience hosting Yellowhammer Radio.” 1819 News says, “From politics to faith, ‘Alabama Unfiltered Radio,’ covers the topics you won’t hear in the mainstream media. Listen in on dinner-table-style discussions between Scott and his co-hosts, Amie Beth Shaver and Allison Sinclair, on important topics you actually care about — news, current events and culture from a traditional conservative, Southern, Christian worldview presented in a very entertaining and never boring way.”

Industry News

TALKERS News Notes

Longtime Tampa Bay Rays radio broadcaster Dave Wills died early Sunday morning (3/5) at the age of 58. Wills and Andy Freed have been the radio broadcast team since the 2005 season. Prior to joining the Rays, Wills was part of the Chicago White Sox broadcast team in which he hosted pre- and post-game programs.

— Cumulus Media’s Westwood One continues its presentation of NCAA basketball conference championships this week and into next weekend. Westwood One will also broadcast Selection Sunday, which will reveal the 68-team field for both the men’s and the women’s tournaments. Jason Horowitz will host Selection Sunday coverage with former coach PJ Carlesimo serving as the men’s analyst and Debbie Antonelli as the women’s analyst.

— LiveOne reports that paid memberships for its subsidiaries Slacker Radio and PodcastOne grew by over 587,000 in the past 12 months and over 100,000 in the first two months of calendar 2023. Total members, including paid and ad-sponsored, are now at 2.85 million. LiveOne CEO Rob Ellin comments, “We are thrilled to have exceeded 2 million premium members on our platform, and we owe much of our growth to our B2B content partnerships, such as our longstanding collaboration with Tesla. Our team’s objective is to forge partnerships with similar-minded brands who understand the significance of providing their customers with new and relevant content.”

Industry Views

NAB Out of Step on Non-Competes

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

It’s tough enough for radio talent to navigate stable careers in these days of consolidated station ownership, personnel cutbacks and drastic salary reductions – but the NAB’s newly stated stance on non-competes adds insult to injury and is out of step with the interests of beleaguered professionals still hanging on for dear life in the programming sector of this industry. I understand that the National Association of Broadcasters is at heart a lobbying group representing the interests of the medium’s ownership but, c’mon – non-competes really are of another era and egregiously unfair.

This week the NAB announced that they were not in favor of the FTC ruling to ban non-compete clauses that prevent radio talent from crossing the street. The FTC is proposing the ban on non-competes for a broad section of industries compelling dozens of industry lobbies to sign a letter to Congress in opposition to the ban.

The lobbyists’ letter says that the FTC’s rule would invalidate millions of contracts around the country that courts, scholars, and economists have found entirely reasonable and beneficial for both businesses and employees. “Accordingly, we ask you (Congress) to exercise your oversight and appropriations authority to closely examine the FTC’s proposed rule-making.”

Government interference with the practices of any industry, especially in the area of freedom of competition, is never a good idea. The NAB and other industries believe banning non-competes constitutes FTC overreach. And that is a solid argument. However, the NAB also suggests that broadcasters present a unique case for non-compete clauses due to the “substantial investments broadcasters make in promoting on-air talent.” That’s where they are grossly behind the times.

Maybe in TV. But it has been decades since any radio company has made any investment in promoting their on-air talent. Do you have a $500 “name” jingle? Where are the billboards? Whatever happened to TV and newspaper ads?

Non-competes are deployed in most industries to protect trade secrets. All of radio’s trade secrets are on the air!

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com.

Industry News

WBAL, Baltimore Names T.J. Smith Midday Host

Hearst Television’s WBAL-AM/W268BA “NewsRadio 1090/FM 101.5” announces that T.J. Smith is its new midday talk host. Smith is a familiar voice to the WBAL audience. He served as spokesperson for the Baltimore City Police Department from 2015 to 2018 in which he appeared regularly on the “C4 Show” spotlighting unsolved cases. He later served as press secretary for Baltimore County executive John Olszewski and ran for mayor of Baltimore in 2020. He takes over the midday show after Kimberly Klacik exited the position following seven months on the job. WBAL director of programming Jeff Wade says, “The WBAL audience has known and respected T.J. for years for his frank and honest dialogue on the issues that matter most to people living and working in Baltimore. Whether it’s policing, politics, or talking Orioles and Ravens, we can’t think of anyone better suited to sit behind the WBAL microphone weekdays from 10:00 am to 2:00 pm.” Smith comments, “As a native Baltimorean who has gone to school, worked, run for office and even suffered loss in the city, I’m very familiar with the feel of the public from west Baltimore to the waterfront. I couldn’t be more excited to join the WBAL Radio family. I look forward to delivering straight talk and sharing my opinion based on my experience working in government and in law enforcement. I’m ready to ‘tell it like it is’ in a reasonable manner.”

Industry News

WBT-AM/FM, Charlotte and Host Brett Winterble Agree to Extension

Urban One’s WBT-AM/FM, Charlotte signs afternoon drive talk host Brett Winterble to a multi-year contract extension. WBT says, “Winterble arrived at WBT in February of 2020 at a critical time in the U.S. The country was in the middle of one of the most news-worthy election cycles in history and the early stages of a global pandemic. His expertise in national and global affairs was immediately recognized and appreciated by the WBT audience, but it was his fair analysis of the day’s news and his whole-hearted support of the Charlotte community in those difficult times that allowed him to become a welcomed part of the lives of the audience.” Winterble comments, “From the moment I walked into the legendary WBT Radio it felt like home. I am so thankful for the welcome and support I received from our clients, listeners, and incredible staff over these past three years. I am truly honored to continue this relationship with the best creators in the business. I am particularly grateful for the support of Urban One/Radio One, and Marsha Landess, Alfred Liggins, David Kantor, Mike Schaefer, and Kraig Kitchin in helping me to realize this professional dream. I can’t wait to see what the future holds for all of us.”

Industry News

ESPN West Palm Celebrates 20th Anniversary

Good Karma Brands is celebrating 20 years of sports talk in the West Palm Beach market on WUUB-FM “ESPN West Palm.” GKB says it launched sports talk on WEFL-AM in 2003. “Today, ‘ESPN West Palm’ includes ‘ESPN 106.3,’ ‘Deportes Radio 760 AM,’ ESPN West Palm on (TV outlets) WPTV and WFLX, the Roofclaim.com Boca Raton Bowl, The High School “Top 63” Awards as well as other digital assets and events. Over the past two decades, ESPN West Palm recognized high school athletes, covered local teams, partnered with area businesses to help achieve their goals, gave back to the community, and ultimately defined West Palm Beach as a true sports town.” GKB West Palm market manager Stephanie Prince says, “Up until 2003, West Palm Beach was the largest market in the country without a sports radio station of its own. We are proud of the team, and the relationship we’ve established with our fans via the audio, event, coverage and digital platforms we have built. We are excited to celebrate and give back to the community by donating $20,000 to various local charities.” The station began a 20-hour celebratory broadcast at midnight (3/3) and Mayor Keith James is declaring today ESPN West Palm Day to recognize the station’s impact in the town in which it operates.

Industry News

Edison Presents 25th Edition of The Infinite Dial Study

Edison Research presented the result of its The Infinite Dial 2023 study during a webinar on Thursday (3/2). It represented the 25th anniversary of the study that Edison says is “the longest-running survey of digital media consumer behavior in America.” When the study debuted in 1998, 31% of Americans had internet access compared with 95% in 2023. In 1998, half of households had a computer, compared with 91% of Americans in 2023 who carry a computer – a smartphone – with them all the time. Other findings from this year’s edition of the study include: 1) 75% of Americans 12+ have listened to online audio in the last month; 2) Among U.S. adults age 18+ who have ridden in a car in the last month, 37% are listening to online audio in the car, up from 32% last year; 3) 42% of Americans 12+ have listened to a podcast in the last month, a new all-time high and up from 38% in 2022; and 4) 38% of U.S. adults age 18+ who have ridden in a car in the last month say they listen to podcasts in the car, up from 32% in 2022. Edison Research VP Megan Lazovick says, “After two previous annual studies that showed clear effects from the COVID-19 disruptions, the trends in audio and social media habits seem to be back on pattern. The growth of online audio and podcasting to record high levels is exciting to reveal.” See more about the study here.

Industry News

VoodooVision Consumer Study Findings Revealed

NuVoodoo Media Services announces that it is releasing the results of its VoodooVision nationwide consumer study in a series of free webinars this month. The study of more than 5,300 respondents between the ages of 14 and 54 is intended to “guide marketers through the myriad options available in the digital media and audio entertainment space.” NuVooDoo says, “The VoodooVision consumer study findings reveal that despite the steady increase of Internet-connected infotainment systems in vehicles, broadcast radio continues to hold its own. It remains competitive with podcasts and DSPs (Digital Streaming Providers, such as Spotify, Apple Music, Pandora, and others) when consumers are in vehicles or public transit during the early morning and late afternoon commutes, and on weekends.” Respondents were asked to select a top preference from a list of audio entertainment choices and their top choices were (for morning commuters), broadcast FM/AM radio with 19% of the sample, followed closely by podcasts, with streaming coming in at third. The study indicates the competition is closer during the late afternoon commute, where podcasts and streaming barely eclipse radio as the top choice among commuters at 15% vs. 14% of the sample, respectively. And radio remains competitive as an audio entertainment favorite among listeners on the go during the weekend, sharing the top spot with DSP’s and eking ahead of podcasts. You can register now for one of the two remaining webinars here.

Industry News

TALKERS News Notes

Jacksonville’s WJCT Public Media and The Florida Theatre announce the debut of their latest partnership, “Untold Stories,” a live oral storytelling series. “Untold Stories” is produced live on stage by The Florida Theatre, and the radio show and podcast is produced by WJCT Public Media and The Florida Theatre. “Untold Stories” offers a platform for Northeast Florida residents to share their unique and inspiring experiences with the world. The radio program airs every Sunday this month at 7:00 pm.

— SiriusXM announces that six-time PGA TOUR winner Rocco Mediate is joining the roster of hosts on its SiriusXM PGA TOUR Radio channel. Mediate will have his own show, “The Rocco Hour,” which he will host exclusively for every Tuesday at 6:00 pm ET beginning March 7. “I have 38 years of PGA TOUR experience. I see and remember everything! I have so much to say and I’m excited to have my own show on SiriusXM where I can share it with our listeners.”