An Audacy Insights piece by company chief marketing officer Paul Suchman lays out the case that audio – radio/streaming/podcasts – is a more effective marketing tool than video (the traditional darling of media
planners). Suchman writes that this argument “is among the ultimate tussles between media planners and publishers. While some may lean more heavily toward video, we at Audacy respectfully disagree.” He makes a five-point argument in audio’s favor saying it wins in reach, time spent using, is more immersive, activates all senses, and drives recall. Read the complete story here.
