Audacy: Celebrity Podcasts Bring in Listeners but “Midfluencers” Drive Conversion
In a blog piece from Audacy’s Insights Team that looks at data from several sources including Podscribe’s Benchmark Report and MRI Simmons 2026 April Podcast Report, the conclusion is that while celebrity-hosted podcasts can achieve big numbers of 
listeners, but the most trusted expert voices tend to drive the most conversion. According to data from Audacy’s own Power of Influencers Study (2026), podcast listeners are 27% more likely to be influenced by topic experts than well-known celebrities. The blog notes, “The brands winning in podcast advertising right now aren’t all sponsoring the biggest names. They’re finding the mid-sized shows. The shows where listeners have been there since episode 12, and where a host recommendation lands more like a text from a friend who actually tried it. Meet the “midfluencer.” No celebrity status or massive profile. Just a deeply loyal audience who listens. It turns out the shows with the tightest communities drive better conversions.” See the blog post here.
New York market president Chris Oliviero has been elected chair of the board of directors. NYSBA president and executive director Heidi Raphael comments, “This is an exceptional team. Chris Oliviero brings vision and deep market leadership to the chair, and our board reflects the full strength of broadcasting across New York. We are especially grateful to [outgoing chair] Chris Musial for his steady leadership and to our departing directors for their commitment. Together, we’re ready to make 2027 another remarkable year for our members and the communities they serve.”
competition, local journalism, editorial independence, and democratic discourse throughout Eastern Missouri.” Shannon also asserted that news/talk KMOX “occupies a ‘unique position in the public trust, and is one of the most influential broadcast institutions in the Midwest, upon which residents rely during natural emergencies, elections, and ‘moments of profound civic importance’ and that ownership concentration reduces the number of independent editorial voices available to the public, ‘increas[ing] the possibility that important community issues will be filtered through a single corporate perspective.’” The Commission did not agree and called Shannon’s concerns about future programming, management and operational decisions “speculative.” The Commission also said Shannon’s “concerns that the stations’ editorial decisions may not remain independent from the owner’s broader commercial, political, real estate, hospitality and financial interests are conjectural.” 
Borelli and Teare-Lombardo say that with the economy being top of mind, commuters may be a particularly important audience and that radio can help campaigns reach voters beyond traditional TV and digital buys. For example: 1) 59% of likely voters who commute say the economy and cost of living are the most important issues shaping their vote, rising to 73% among commuting homeowners with children; 2) Commuters are a significant audience: 78% of employed Americans commute at least two days a week, and nearly 90% travel by car; 3) Radio reaches voters during the commute: AM/FM radio captures 82% of ad-supported audio listening during weekday commuting hours; and 4) Radio can extend TV/CTV reach: In the 2022 midterms, radio added 676,000 incremental voters (+10%) to John Fetterman’s TV/CTV reach in Pennsylvania and 659,000 (+18%) to Raphael Warnock’s in Georgia. 
GABBY Award from the Georgia Association of Broadcasters. The honor was presented Saturday (9/26) during the annual GABBY Awards in Duluth, Georgia. WAOK brand manager Joyce Littel states, “This award is a reflection of the continued efforts and hard work of our entire team. They work hard throughout the year, and they deserve recognition for all that they do for our station and, most importantly, for the community we serve. We are extremely proud to receive this honor.”
Park,” delivered more than 70 free prostate screenings, directly addressing a critical community health gap for men facing financial barriers or a lack of insurance. WRVA morning host Rich Herrera says, “I am deeply grateful to everyone behind the scenes who worked tirelessly to bring this initiative together. Being rooted in the communities we serve is at the heart of what we do. Local radio has the power to save lives, and through this event, we helped a listener discover a cancer he didn’t know he had.”
Gen Z now consumes podcasts monthly, positioning the generation to become podcasting’s largest audience; 4) 57% of Americans both watch and listen to podcasts, underscoring the rise of the creator ecosystem across audio and video; 5) And while listeners embrace AI for behind-the-scenes production, they remain wary of AI replacing the human voice and connection at the heart of podcasting. Audacy says the takeaway from this report is that podcast advertising is shifting from buying reach to buying influence – with trust, expertise and community becoming the real currency. 
Vikings. The host of the program will be WSCR-FM, Chicago personality David Haugh and will feature a panel of NFL experts including former Bears coach Dave Wannstedt, former Packers kicker Mason Crosby, former Lions (and Packers) offensive lineman T.J. Lang and former Vikings linebacker Chad Greenway. It will aur Sunday mornings on WSCR-FM; WXYT-FM, Detroit; WSSP-FM, Milwaukee; and WCCO-AM, Minneapolis. In addition to the Sunday morning broadcasts, video episodes will drop early on YouTube every Friday evening. Audacy sports format VP Mitch Rosen says, “The NFC North features some of the most passionate fanbases and intense rivalries in all of football. By combining David Haugh’s signature hosting with the firsthand perspective of four iconic division figures, ‘Inside the North’ delivers unmatched context and insider access to these markets every single week.”
analyst was just diagnosed less than two weeks ago. Detillier had prepared the following: “Last week, I was rushed to the hospital for stomach pain. After several CAT scans and tests, doctors broke the unbelievable news: I have metastatic pancreatic cancer. Stage 4. Incurable. While it’s an incredibly emotional time, I want to thank everyone – the listeners, the whole team at WWL radio and Audacy, New Orleans, and all those who put up with me over the years – from the bottom of my heart for the opportunity to let me live my passion: The game of football. Hosting SportsTalk with Bobby J, Deuce, Hoss, Steve, and the whole crew – working for WWL has been the honor of a lifetime.” WWL brand manager Diane Newman comments, “Mike Detillier captured the heart of our community with his honesty, buoyant personality, and his rich and deep fact-loaded analysis. He became a reflection of this region’s pure passion for football better than just about anybody. Mike is dedicated and has a true love of the game at every level – high school, college, and NFL. And he’s navigated his role with the utmost respect and admiration for players and coaches, and you see that respect in return. His connection to them is as authentic as his accent. And, when we made that decision to put our two Cajuns together to host ‘SportsTalk,’ you could almost hear something click. When you turn the dial and put on Bobby Hebert & Mike Detillier – you’ve tuned into unbridled magic. “
13. It will feature artists, newsmakers and mental health professionals in honest and meaningful conversations about mental health, emotional well-being and the importance of speaking openly and listening without judgment. Audacy SVP of programming Dave Richards says, “Nearly a decade after we first launched ‘I’m Listening,’ the need for honest conversations about mental health has never been more important. Every year, we’re reminded of the power of simply creating space for people to listen, share their experiences, and know they’re not alone. We’re proud to bring this important program back to our audiences nationwide and continue using the reach and intimacy of audio to connect people with stories, resources and hope.”
Talk radio host Jeff Katz and Audacy get together on a new deal that keeps Katz on WRVA, Richmond where he’s been hosting the afternoon drive daypart for the past 13 years. Audacy notes that Katz has been recognized throughout the region for his charitable work. He has helped raise more than $1 million for Central Virginia charities and was appointed by Virginia Governor Glenn Youngkin to the Virginia Board for People with Disabilities.
In Las Vegas, talk host Steve Sanchez takes over the 9:00 am to 12:00 noon daypart on Kemp Broadcasting’s KMZQ “The Right Talk for Vegas.” Sanches was previously heard in the market on Audacy’s K-DAWN talk station heard on KMXB-HD3 and K268CS in the early evenings.
Bear Walter Payton, Payton brings extensive broadcasting experience alongside a background in business, public speaking, and philanthropy through the Jarrett Payton Foundation.” Payton says, “I’m truly excited and deeply honored to join the team at ‘The Score.’ I’m looking forward to working alongside everyone there and connecting with the loyal listeners who make this station what it is. This place has always felt like family to me. My dad graced these airwaves back in the ’90s, and the thought of being part of that same legacy means everything. Grateful beyond words for this opportunity. Let’s get to work.” The change comes after Audacy dismissed longtime morning host Mike Mulligan and midday co-host Marshall Harris. The midday show continues with incumbent personalities Leila Rahimi and Mark Grote hosting the “Rahimi & Grote Show.”
since 2008, originally with Brian Hanley and most recently with David Haugh. Harris became a full-time co-host of the midday show with Leila Rahimi in 2024. The Chicago Sun-Times is reporting that former WGN-TV sports anchor Jarrett Payton – the son of Bears legend Walter Payton – will be announced as the new morning drive co-host sometime today. It appears Rahimi and Mark Grote will continue as hosts of the midday show. Audacy has not publicly commented on the changes but it’s reasonable to assume that there was a fiscal component to the moves. 
Dallas, San Francisco, and Milwaukee. Former Audacy Buffalo general manager Tim Wenger posted his thoughts about Beach’s passing and wrote: “When I was asked about programming WBEN ‘back in the day’ and what I would do first, I quickly said I would go to Milwaukee and bring Sandy Beach back to Buffalo and talk radio, where he belongs. I got the job, I got Sandy, and I never looked back. Sandy quickly became an institution on WBEN and a co-worker so many cherished and loved off the microphone and respected for his unrivaled wit, intelligence, logic and even sometimes caustic sense of humor on the air. The most-asked question I get when I encounter WBEN listeners is, hands-down, ‘How is Sandy Beach?’ Susan and I had the privilege of continuing our close friendship with Sandy and I can assure you that his humor, personality and wit was with him until his brief illness took hold.”
he returned from a sold-out trip with listeners to Italy. Bauerle didn’t go into details about exiting the company’s Buffalo cluster where he’s been on the air – if you include his time at sister sports talker WGR – for the past 42 years but it stands to reason the decision by management was a financial one. It’s unclear what Audacy’s plans for the afternoon drive daypart are. As of today, Bauerle’s show is still listed on the station’s website. 
Joe LaCroix says, “Femi’s sports knowledge spans far beyond football, encompassing the entire Charm City sports scene. His fearless opinions and local sports knowledge will complement Ken’s fiery takes and Tim’s sharp insights. We can’t wait for our listeners to experience the next chapter of afternoons with ‘The Final Drive.’” Ayanbadejo’s radio experience began in 2012 with contributions to several programs, including “The Scott Garceau Show,” Ravens game-day radio with Gerry Sandusky, and, most recently, “The Bruce and Femi Show” on “105.7 The Fan.”
country, and they deserve both the content and distribution that matches their energy. Between our incredibly entertaining and informative lineup of local hosts and our exclusive partnership with the Texans, we are the ultimate destination for Houston sports fans. Launching ‘95.7 The Fan’ as our tenth FM sports station in the top 10 U.S. markets is a proud milestone and solidifies Audacy’s leadership in local sports audio. We can’t wait to bring this unbeatable coverage to even more fans so they can join the conversation and stay connected to the teams they love.”
and KCBS, San Francisco – will become available “later this year.” Audacy CEO and president Kelli Turner states, “Audacy’s sports brands are deeply connected to the cities, teams and fan communities they serve, and being able to extend our reach nationally through SiriusXM is a natural fit. We look forward to working together with 
SiriusXM to bring our outstanding talent and content to sports fans and news and talk listeners wherever they are, providing our audiences with more ways to stay connected to the conversations that matter most to them.” SiriusXM president and chief content officer Scott Greenstein adds, “We also recognize the unique role local personalities play in connecting fans with their teams every day. By adding Audacy’s extensive lineup of sports stations, we’re making those trusted hometown voices available to fans wherever they are across North America. Together, we’re delivering an even more complete audio experience – bringing live games, premier national sports talk, and hometown conversations together in one place.”