Pending Business: Will Video Save the Radio Star?
By Steve Lapa
Lapcom Communications Corp
President
Will video save the radio star? I hope so.
The tea leaves have become abundantly clear. Start understanding the impact of stand-alone video offered by your radio station or forever consider yourself outdated. Are you listening, all you great programming and production gurus out there in talk radio land. The up-and-coming generation is in line to take over and we had better start shifting the development wheels into hyper-gear today.
Everything new is new and everything old is suspect. Think about this:
1. How many times have you logged into Facetime or your favorite video platform purely for the sake of staying in touch? An entire generation is being raised on video calls and remote work. Can linear talk radio carve out a future in this video intense environment?
2. I can hear the old school managers barking, “There will always be in-car listening.” True, but commute times and days are changing regularly with remote work becoming the norm. In-car audio listening is changing before your very ears.
3. Have you digested the most recent research metrics? Sorry old schoolers, the days of 95% of homes listening to terrestrial radio are over. Ever watch the preschoolers ask Alexa or Google to read them a book?
4. Young parents under 40 are now limiting “screen time.” The key word is “limit.” Doesn’t that speak volumes?
How do we turn video integration into a sales winner for radio?
1. Stop denying the trend. Embrace the wave and ride it to profitability.
2. Focus on what sells. That “security camera” look in the on-air studio is embarrassing. Start having a real dialogue internally about what it takes to win dollars in this newly competitive world.
3. Reinvent yourself. Do not be slow to move forward. This video world moves at hyper speed and leaves laggards in the dust.
4. Not everyone will make the cut. Some of your talent will work better in the video world than others. Remember this is all relatively new to terrestrial radio. As your team navigates the way through these uncharted waters communication is critical.
The foundation is still solid. Many advertisers are comfortable with radio/audio that delivers the results they expect. Those advertisers are the rock-solid foundation every radio station needs. But eyes on the future are important as we all deal with single digit growth in competitive sales markets around the country.
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.
The program is also being produced for national syndication on terrestrial radio as well as being available on the FOX News YouTube channel. The program will tackle the latest headlines from Cain’s unique perspective along with thought-provoking longform interviews with leading figures and live calls from viewers and listeners. Cain comments, “This is it! This is what I want to be a part of in our national conversation. More. More engagement, more debate, more dangerous conversations, more free thinking, more fun.”
company’s New Orleans market to take over for Williamson as SVP and market manager for the Chicago market. Williamson reports to Brian Benedik, chief 
revenue officer, and Cassidy reports to Brian Purdy, regional president. Benedik says, “We are thrilled to move Rachel into this new, important assignment. Her leadership experience and expertise with linear and digital audio and video will be a tremendous asset to growing our local business across Audacy.” Purdy comments, “With an impressive multiyear track record of success overseeing our New Orleans cluster, Kevin knows how to grow brands and deliver performance. We are confident that Chicago will continue to thrive under Kevin’s guidance.”
2) Audio is powerful. Podcast consumers spend a significant amount of time on YouTube listening to podcasts without watching the video; 3) Since 2019, YouTube and 
Hosting Career.” The session, sponsored by C. Crane, was introduced by managing partner, Goldman McCormick PR and syndicated host, Ryan McCormick (pictured at right) and moderated by WPHT, Philadelphia host, Dom Giordano (pictured above). Panelists (pictured below from left to right) include Heather Cohen, SVP, the Weiss Agency; Martha Zoller, host, WDUN-AM/FM, Gainesville, GA; Frank Morano, host WABC, New York; Rich Valdes, host, Westwood One; and Jeff Katz, host, WRVA, Richmond, VA. 
How about a collective “thank you” to the 45th president of the United States for keeping your talk radio programming relevant, timely, unpredictable and most of all engaging?
planners). Suchman writes that this argument “is among the ultimate tussles between media planners and publishers. While some may lean more heavily toward video, we at Audacy respectfully disagree.” He makes a five-point argument in audio’s favor saying it wins in reach, time spent using, is more immersive, activates all senses, and drives recall. 
commentators as well as up-and-comers. Trader tells TALKERS he “honestly believes AUN is one of the fastest growing TV and streaming networks in the country.” He states, “Now it is time to expand once again. Our goal is to be broadcasting in every major market in the next two years! This is maybe where an ambitious, hard-working manager can become part of this dream. I am looking to develop a management team to make it happen. If a candidate has expertise in managing finances and accounting, recruiting, human resources, overseeing and developing technologies, as well as creating company policy, sales and marketing, then such an individual might be looking for the challenge of a lifetime.” Trader continues, “I am looking to work with conservative/faithful, passionate ideologs like myself who are concerned with the direction our great republic is heading and want to return it to the Judeo-Christian, faith-based patriotic roots our founding fathers created! Here is the catch: all our progress and success has been achieved on a very tight budget! In fact, we cannot offer salaries. What we can offer is incentives for those who produce to be rewarded.” Interested candidates can contact Rick Trader, president/CEO, AUN TV Network at 
daily morning program streaming on audio and video from 7:00 am to 10:00 am CT and available as a podcast that the company will produce, distribute and sell. Bring Me The News says, “Barnard will be joined by a co-host, producer, and a number of other guests and contributors. Barnard left KQRS on Dec. 23 after 37 years hosting 92 KQ’s Morning Show, which for a period in the ‘90s was the highest rated morning radio show in the entire country. As he prepared to leave the station, Barnard claimed in an interview with the Star Tribune he had been forced out the door at KQ by parent company Cumulus Media, which had described Barnard’s departure as a ‘retirement.’” Barnard’s new show is expected to debut sometime next month. On Monday of this week, KQRS launched its new morning show hosted by radio personality and former Black Crowes drummer Steve Gorman.
