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Industry News

Nashville Post: How Outkick Reshaped Nashville Sports Talk

By TALKERS | by TALKERS

Michael Gallagher of the Nashville Post writes about the sports talk trio of Jonathan Hutton, Chad Withrow and Paul Kuharsky – known as “Midday 180” while working at Cumulus Media’s sports talk WGFX-FM – their ultimate decision to join Clay Travis’ Outkick and the effect that had on the Nashville sports talk scene. Hutton says of their decision in 2021 to go with Outkick, “The timing was perfect, but we also had a chance to grow what we were already doing. We didn’t have to leave Nashville. We own our intellectual property; you don’t have that with radio companies. We’re able to form our own show company, so to speak, and we’re part of the much larger grand scheme of Clay’s vision.” Gallagher’s piece looks at the digital frontier the trio began exploring with Outkick and chronicles their return to the Nashville airwaves. Read his complete story here.

Industry Views

Pending Business: Being Realistic About Podcast Revenue

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

It looks like the podcast business is hitting those ever-present speedbumps.

No, I am not predicting a demise. I’m just asking why there weren’t a few more hardball questions.

If you sell or manage with eyes wide open, you’ve already read what the February 15 New York Times article chronicled. The cutbacks, drops, and hiring freezes hitting the double-digit-growth podcast business has some in the radio business saying, “Told ya so.”

Who has the chutzpah to say that to Tom Brady and Michael Strahan of Religion of Sports, or Michelle Obama of “The Michelle Obama Podcast?” When your bank account is on fumes, you speak the economic truth. The formula of star power driving unique audio content didn’t instantly convert to super-sized audience levels attracting super-sized revenue. What did VOX, Spotify, Amazon, NPR and other well-respected players miss?

— Never assume, (because assuming…) An out-of-the-box assumption listeners would pay for content to create a separate income stream, didn’t really take. Even the most aggressive marketer would think twice before assuming that listeners generating millions of downloads of free podcasts would suddenly pay to listen. Maybe a select few passionate followers would, but could you change the historic perceived value of the masses? When it comes to paywalls for play, be sure to test, adjust, and re-test before you project income.

— Ad sales sell out levels. A typical podcast has about a quarter of the inventory available in a typical hour of most news/talk and sports talk programs. Yet despite podcasts with limited inventory and higher CPM for host-read ads inside the podcasts, the projections from those well-respected companies tanked. The reason is elegantly simple. Too much podcast inventory chasing too few dollars.

— It’s the economy, stupid. Thank you, political strategist James Carville. The story goes the phrase was on a sign in Bill Clinton’s campaign headquarters and helped Clinton beat Geroge Bush in 1992. Did any of the gurus consider the economy?

— Who would have thought print newspaper sales have something in common with podcasts? Did anyone consider the impact of endless ad inventory becoming a commodity despite celebrity content? Never easy to predict which celebs will convert from the big screen or TV to podcast audio.

I had the privilege of producing cast members of Discovery’s “American Chopper” in a 39-episode podcast series. Even those crazy motorcycle dudes were challenged bringing their millions of TV and online fans to the podcast world. Hindsight is 20/20. Let’s never stop learning so we can always aim for higher earnings.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

KDKA-AM, Pittsburgh Presented with World Radio Day Award

By TALKERS | by TALKERS

On Tuesday (2/14) the Academy of Radio Arts and Sciences of America officially bestowed the 2023 World Radio Day Award upon Audacy’s news/talk KDKA-AM, Pittsburgh. The honor is given annually to a station “that exemplifies the best attributes of the radio industry. Recipients may be large or small, commercial or non-commercial, located in any market, and broadcasting in any language. The jury looks for stations that demonstrate ideals of localism, audience reach, community service, effective use of new digital platforms, diversity in program content and staffing, as well as financial and ratings success.” World Radio Day was celebrated on February 13 in commemoration of the birth of United Nations Radio in 1946. This official international day was proclaimed in 2011 by the 36th UNESCO General Conference and adopted by the 67th United Nations General Assembly in 2012. Previous winners include Audacy’s all-news WINS, New York; Hofstra University’s WRHU-FM, Hempstead, New York; and the inaugural winner Hubbard Broadcasting’s all-news WTOP-FM, Washington, DC. Pictured below are (from left to right): Josh Miely, NAB director member experience; Dave LaBrozzi, KDKA-AM brand manager; Michael Spacciapolli, SVP and market manager Audacy Pittsburgh; and McVay Media president Mike McVay, who presented the award on behalf of the jury. Jurors included representatives of Fletcher Heald & Hildreth, Radio Ink, The Weiss Agency, TALKERS magazine, McVay Media Consulting, Audacy, and Radio World.

Industry News

Axios: Talk Radio Landscape Two Years After Limbaugh’s Passing

By TALKERS | by TALKERS

A piece by Sara Fischer in Axios looks at the state of conservative talk radio two years after the genre’s putative founding father Rush Limbaugh passed away, leaving a literal and figurative void in the industry. Talk media practitioners are aware that the occasion of Limbaugh’s passing gave rise to a number of conservative talk personalities as they battled to fill the midday radio time slot occupied for so many years on more than 600 stations. In the bigger picture, Fischer writes, “Today, no one radio host commands the same level of power and influence that Limbaugh did, but a number of new voices are emerging — blending the reach of traditional and digital platforms — and collectively proving to be more powerful in shaping conservative opinion for younger audiences.” TALKERS magazine publisher Michael Harrison is quoted in the piece saying, “The world is changing and there are questions as to how Limbaugh, had he lived and remained healthy — based upon his mindset and his approach to the business — would have remained as pertinent as he was. He was not as flexible when it came to social media and some of the other forms that it takes right now to be a media presence as opposed to just a radio presence.” Read the entire article here.

Industry News

David Pakman is This Week’s Guest on Harrison Podcast

By TALKERS | by TALKERS

Progressive talk media host David Pakman is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Pakman is one of the relatively rare breed of progressive talk show hosts currently heard with a modest footprint on commercial radio. But beyond that, he has a significant and growing presence on his own YouTube channel where he has over a million-and-a-half subscribers, a commercially sold-out schedule, and is part of an emerging genre of progressive hosts seen regularly by loyal political talk media consumers. Only 39, Pakman has been a practitioner of progressive talk media since his early 20s. “The David Pakman Show” started in August 2005 as a community radio program called “Midweek Politics” in the basement of WXOJ’s studio in Northampton, Massachusetts. Today, it is a daily internationally syndicated politics and news talk show airing on radio, television, and the internet, as well as on Free Speech TV via DirecTV and DISH Network. Pakman is a naturalized citizen of the United States having moved here with his family at the age of five from Buenos Aires, Argentina. Harrison and Pakman discuss the rewards and challenges – financially and otherwise – of multi-platform digital broadcasting. Listen to the podcast in its entirety here.

Industry News

Ruddy Speaks Out as Talk Hosts Support Newsmax Versus DirecTV

By TALKERS | by TALKERS

TALKERS founder Michael Harrison and Newsmax CEO Christopher Ruddy engaged in a phone conversation this week (2/8) to discuss the bruhaha buzzing through conservative news/talk radio triggered by AT&T’s recent decision to remove the popular conservative channel from its subsidiary, DirecTV. Ruddy, grateful for the support Newsmax is receiving from radio hosts, wanted to speak out directly to the medium further explaining his position. (NOTE: Newsmax also has a footprint in the news/talk radio space as syndicator of the daily Rob Carson midday program.)

Late in January, DirecTV, owned by AT&T, “deplatformed” Newsmax from more than 13 million of its subscriber homes calling it a “business decision.”

News of this stunned Washington, fueling GOP lawmakers with more evidence that big tech media was closing down conservative voices for political reasons.

This was the second time in just the past year AT&T moved to cancel a conservative channel, taking OAN off their platforms last April.

However, Newsmax is not OAN. Newsmax has, in breathtaking time, became the fourth-highest-rated cable news channel reaching 25 million Americans, according to Nielsen.

Major Members of Congress, Senators and newsmakers dot its programming lineup every day. Even First Lady Jill Biden made a prime-time appearance to discuss her cancer initiative last October and former President Donald Trump is a regular participant.

According to Ruddy, “The fact that AT&T was willing to take down Newsmax as Republicans take control of the House was yet another sign for America’s right that ‘wokeness’ remains in high gear.”

This story is continued here.

Features

Ruddy Speaks Out as Talk Hosts Support Newsmax Versus DirecTV

By TALKERS | by TALKERS

TALKERS founder Michael Harrison and Newsmax CEO Christopher Ruddy engaged in a phone conversation this week (2/8) to discuss the bruhaha buzzing through conservative news/talk radio triggered by AT&T’s recent decision to remove the popular conservative channel from its subsidiary, DirecTV. Ruddy, grateful for the support Newsmax is receiving from radio hosts, wanted to speak out directly to the medium further explaining his position. (NOTE: Newsmax also has a footprint in the news/talk radio space as syndicator of the daily Rob Carson midday program.)

Late in January, DirecTV, owned by AT&T, “deplatformed” Newsmax from more than 13 million of its subscriber homes calling it a “business decision.”

News of this stunned Washington, fueling GOP lawmakers with more evidence that big tech media was closing down conservative voices for political reasons.

This was the second time in just the past year AT&T moved to cancel a conservative channel, taking OAN off their platforms last April.

However, Newsmax is not OAN. Newsmax has, in breathtaking time, became the fourth-highest-rated cable news channel reaching 25 million Americans, according to Nielsen.

Major Members of Congress, Senators and newsmakers dot its programming lineup every day. Even First Lady Jill Biden made a prime-time appearance to discuss her cancer initiative last October and former President Donald Trump is a regular participant.

According to Ruddy, “The fact that AT&T was willing to take down Newsmax as Republicans take control of the House was yet another sign for America’s right that ‘wokeness’ remains in high gear.”

In the conversation, Ruddy described AT&T’s decision a “blatant act of political censorship” and “effort to restrict conservative voices before the ’24 election.”

Here are some takeaways from Chris Ruddy:

Government Collusion

“We know from ‘The Twitter Files,’ that Twitter worked in collusion with federal agencies, including the FBI, to censor and restrict the speech of news media and public figures,” said Ruddy.

“Why,” he asked,” would we not think that was happening” in Newsmax’s case, too?

(During testimony on February 8 before the House Oversight Committee, former Twitter executives admitted they handled the Hunter Biden matter poorly, but also said they were not in contact with government officials over the matter.)

Ruddy points to a 2021 letter penned by Democratic Members of Congress Anna Eshoo and Jerry McNerney, addressed to AT&T’s CEO and other cable operators, clearly aimed at removing OAN, Newsmax and FOX News Channel for spreading “misinformation.”

Harrison asked, “With two channels down, is FOX News a target next?”

Ruddy said it clearly is a target, but that cable operators will have a more difficult time “deplatforming” it.

Cutting Costs

Harrison asked, “When AT&T dropped OAN and Newsmax, didn’t the company say both moves were the result of cost-cutting?”

Ruddy responded that this claim makes no sense when Newsmax is concerned, “because they keep over 100 channels that have far less ratings and are more costly than Newsmax.”

A business approach, he said, would be for DirecTV to remove low-rated channels that are costly, not highly rated channels like Newsmax that are inexpensive.

He said AT&T’s unusual decision to cut Newsmax demonstrates a “political motive.”

Newsmax has produced a chart that shows 22 liberal-leaning news and information channels. Almost all have lower ratings than Newsmax – and all get fees higher than Newsmax was seeking.

Ruddy says Newsmax sought a very modest license fee of $1 per year per subscriber. CNN gets $14 a year from DirecTV. And almost every channel in the top 100 gets a multiple of the $1.

Harrison asked, “So, what’s the problem for DirecTV, which I understand raked in $2.7 billion last year in profits?”

Ruddy’s response: “DirecTV says that Newsmax is simply ineligible for any license fee, not one penny let alone $1.”

And here he seems to make a strong case AT&T is targeting Newsmax – by denying it any fees when almost everyone else gets paid a fee, especially liberal channels.

“AT&T DirecTV is being super clever,” Ruddy explains. “They tell Newsmax they’ll carry us for free, but we can’t get a license fee.”  But, Ruddy adds, “Since all cable agreements, according to industry standards, get the lowest rate, that means all go to zero fees with no license fee for Newsmax.

“Since cable news channels need license fees to operate, DirecTV is effectively putting Newsmax out of business,” he said.

Political Bias

“This claim that Newsmax alone can never get a fee simply doesn’t seem to work for a lot of people in the public as well as Congress,” Ruddy said.

“Many conservative leaders in America – and some fair-minded independents and liberals – have already concluded that AT&T’s motives with Newsmax were largely driven by politics, and not by dollars and cents.”

New House Speaker Kevin McCarthy said he called AT&T and informed the company that “Newsmax should not be treated any differently based upon them being a conservative news outlet.” McCarthy has vowed there will be hearings on the removal of Newsmax.

Even Alan Dershowitz, one of America’s famed liberal lawyers, agrees with McCarthy that Newsmax’s removal doesn’t pass the smell test.

“Clearly, they used economic reasons as a cover for political reasons,” Dershowitz told Newsmax’s Greta Van Susteren last week.

Dershowitz said he believes AT&T’s decision “had elements of partisan and ideological and political bias directed at stations that don’t adhere to the views of the company.”

“Anybody who believes that this was purely an economic decision should buy a bridge in Brooklyn,” he said, adding that A&T DirecTV “ought to reconsider and put Newsmax back on.”

 Fighting Back

When AT&T DirecTV deplatformed OAN, a relatively hard-right channel with a relatively small viewership, it received little attention. But the executives at AT&T may have awoken a sleeping giant by taking on Newsmax.

Newsmax’s reach is extensive, reaching 40 million Americans through online, apps, emails, and a huge social media network – not to mention that its content is highly utilized by many radio talk show hosts and producers.

Ruddy told Harrison, “For a long time Newsmax’s audience has been aligned and interconnected with the talk radio audience. We are seeing tremendous synergies across all media platforms, including talk radio.” Ruddy has been speaking out on this subject on a number of radio talk shows across America.

On the same day of the Ruddy-Harrison conversation, the Newsmax CEO appeared on Mark Simone’s top-rated show on powerhouse WOR in New York to discuss the censorship of his channel. Demand is so great for interviews, Newsmax analysts Dick Morris and Hogan Gidley are also doing interviews about the AT&T matter.

The End Game

Ruddy said he’d like Newsmax to be back on DirecTV. Initially, DirecTV said they had no intention to bring Newsmax back on air. But last week, the company reversed course and said they are open to do so.

However, according to Ruddy, so far DirecTV has not changed their position that Newsmax is not entitled to any license fees.

“We are willing to negotiate but DirecTV has to do so in good faith,” Ruddy said, adding “We’re waiting.”

He said even if Newsmax stays off DirecTV, his media empire will continue to grow.

“This episode has made us stronger and AT&T is a good company for us to build against in the months and years ahead,” he said. “Everyone knows AT&T and they’re not well-liked for engaging in politics, targeting conservatives – and they even owned CNN during its worst years,” Ruddy said.

“We’ve been in business for 25 years and no matter what the controversy, Newsmax has always come out ahead. It will this time too,” he concluded.

After speaking with Ruddy, Harrison stated, “We all know that the First Amendment only applies to government censorship and privately-owned platforms have the right to present or not present whatever opinions conform to their positions. However, when government officials use the influence and prestige of their office to pressure high-level media executives to deplatform legitimate players for obvious political ends – as seems to be the case in this Newsmax scenario – that becomes a major concern for all Americans who value free speech. And even if the government wasn’t involved, massive power requires equal responsibility and even-handedness. Although in many cases the picture remains murky – for the most part, it is clear to me that conservatives claiming an ongoing imbalance of bias against them, by the informationally-vital venues of big tech, have an abundance of growing evidence to support their complaints. And that should be a major worry of all fair-minded Americans trying to negotiate the turbulent waters of this new digital era without losing at least the spirit of the First Amendment let alone the letter of the law.”

Industry News

WABC and Cousin Brucie to Recreate British Invasion

By TALKERS | by TALKERS

WABC-AM, New York announces that on September 7 of this year, radio legend “Cousin” Bruce Morrow – who hosts a weekend program on 77WABC – will recreate The Beatles’ British Invasion at 2:00 pm at the WABC Radio Studio as the station marks the 100th anniversary of WABC. The Red Apple Media station says, “Some 60 years ago Cousin Brucie was one of the first disc jockeys in the country to air The Beatles. The record changed the sound of rock and roll forever. State and city officials will be proclaiming WABC Radio Day in New York as Cousin Brucie replays the original vinyl Meet the Beatles album that made history. Red Apple CEO John Catsimatidis will also dedicate the WABC Radio Studio in Cousin Brucie’s name.  TALKERS founder Michael Harrison comments, “Once again the strategists at WABC are maximizing their historic assets as having been both a successful talk station and music station over the years – personified by the remarkable Cousin Brucie – to play great music and talk about it as well. A powerful combination!”

Industry Views

Is Eliminating AM Radio from EVs a Serious Threat to Talk Radio?

By TALKERS | by TALKERS

An in-depth article by automotive writer Dale Buss published today (2/2) in Forbes is adding volume to radio industry chatter about the seemingly ominous trend toward elimination of AM radio from the dashboard of electric cars based on the premise that the already-static-sensitive band’s listenability would be obliterated by these vehicles’ intense electromagnetic fields. The article titled, EV Makers Are Eliminating AM Radio, Infringing On Iconic Medium, quotes TALKERS founder Michael Harrison who also contributed to some of the piece’s “background” information and premises. In the article, Harrison supports the observation that the sale of EVs constitutes a small fraction of the current automotive marketplace and it will be years before they achieve a critical mass to impact the health of AM radio. In the meantime, Harrison asserted at this morning’s meeting of the TALKERS editorial board, “There are far more immediate existential threats to AM radio, not to mention FM radio, with which the broadcasting industry must contend.” He points out, “Relevance and identity! AM radio being dumped from dashboards is an innocuous thing to worry about. FM radio will be dumped from the dashboard as well… the entire idea of a radio-exclusive appliance is on the verge of obsolescence… and we’re not just talking about electric vehicles – we’re talking about all vehicles! We’re faced with an all-encompassing computer system at the fingertips and voice control of the driver and passengers.” Harrison continues, “In the meantime, today’s media consumers are savvy enough to know how to find their entertainment and information brands via the combination of Bluetooth and smartphone. Thus, the challenge facing both AM and FM radio – two increasingly irrelevant designations – is to maintain the importance, distinguishability and brand of the medium itself – R-A-D-I-O – and not let it get lost in an endless ocean of options available to the potential audience.” Read the Forbes piece here.

Industry News

“The Kalb Report” to Get NYFestivals Lifetime Achievement Award

By TALKERS | by TALKERS

New York Festivals Television & Film Awards/Radio Awards announces that it is honoring “The Kalb Report,” the public broadcasting series hosted by journalist Marvin Kalb, with the 2023 Lifetime Achievement Award to be presented at the Storytellers Gala on April 18. New York Festivals says this award recognizes prominent industry leaders, innovators, and driving forces in the broadcast industry whose accomplishments have advanced their field and made a lasting impression on the industry. “The Kalb Report” was created by Marvin Kalb in 1994 who partnered with former CBS Radio Network general manager Michael Freedman, who served as executive producer of the series for its entire 28-year run. (Freedman went on to become president of the National Press Club in 2020.) New York Festivals says, “During its nearly-three-decade run, the series has provided a forum for prominent newsmakers and journalists to discuss the news media’s impact on American democracy. The guest list included Supreme Court justices, civil rights icons, network news anchors, best-selling authors, members of Congress, and influential leaders from across the media landscape.” Trophy winning entries in the 2023 New York Festivals Radio Awards will be celebrated at the NYF Storytellers Gala on April 18 at the Centennial NAB Show in Las Vegas.

Industry News

SiriusXM Adds Three Talk Shows to Urban View Channel

By TALKERS | by TALKERS

The satellite service announces that it is adding three new weekend programs to the schedule on its Urban View channel. Political consultant, writer, and commentator Shermichael Singleton hosts the Saturday 2:00 pm to 3:00 pm show. He’s a former contributing host of Vox Media’s “Consider It” and the host of “ScreenShare” on MSNBC’s Peacock. The program features diverse guests and conversations that “tackle the biggest issues in culture, entertainment, media, and politics.” Best-selling author, advocate, speaker, and strategist Reecie Colbert hosts the Saturday 3:00 pm to 4:00 pm program that addresses politics, culture, current events, entertainment, and lifestyle topics. And broadcaster, news analyst, business executive, college dean, university professor, lecturer, entrepreneur, and advocate Dr. Rashad Richey is host of the Sunday 1:00 pm to 2:00 pm hour that SiriusXM calls “your one-hour Sunday ‘all things’ political, social, and economic empowerment show!”

Industry News

TALKERS News Notes

By TALKERS | by TALKERS

Chris “Mad Dog” Russo is not interested in the potential afternoon drive opening at WEPN-FM  “ESPN Radio New York.” James Kratch sums up Russo’s feelings about the idea at Elite Sports New York, writing, “The WFAN legend told Newsday he is happy at SiriusXM and speculation he could return to terrestrial radio to replace Michael Kay is ‘probably not realistic.’ ‘I’m not going to leave Sirius, let’s put it that way,’ Russo told sports media columnist Neil Best. ‘I love Sirius so much. They’ve been good to me. … I’m going to do that as long as they’ll have me, to make a long story short.’” ESPN Radio New York PM drive host Michael Kay’s contract is up and, after 23 years there, it’s expected he may move on.

At SiriusXM’s MLB Network Radio, this week is the annual “Players Week” in which several current major league players and top prospects join SiriusXM hosts for special extended feature segments. During this special programming, players have a “national platform, an hour of airtime, and the freedom to guide the conversation and discuss the teams and topics both on and off the field that most interest them.”

Chris Haynes, senior NBA Insider for TNT and Bleacher Report, and Marc Stein, veteran NBA reporter and publisher of The Stein Line on Substack, announce they’ve partnered for the new iHeartPodcast program, “#thisleague UNCUT.” The two insiders “break down the latest hot topics with candor and bold opinions” twice per week.

Industry Views

WICC, Bridgeport Star Lisa Wexler Guests on Harrison Podcast

By TALKERS | by TALKERS

Lisa Wexler, a woman of many accomplishments and talents, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Wexler hosts the daily 10:00 am to 12:00 noon show on Connoisseur Broadcasting’s western Connecticut news/talk giant WICC, Bridgeport. In 2013, she was elected Westport/Weston Connecticut Probate Judge – and re-elected two more consecutive times as a Republican and recently a fourth time as a Democrat…. all by wide margins. Wexler has been the recipient of numerous broadcasting awards and accolades, including the prestigious Gracie Award. She is a graduate of Johns Hopkins University and the New York University School of Law. She is admitted to the New York and Connecticut Bars. She co-wrote the international best-seller, Secrets of a Jewish Mother (Penguin/Dutton, 2010) with her mother, Gloria Kamen (an advice columnist) and her sister, Jill Zarin (one of the original Housewives of New York City). Listen to the podcast here. 

Industry News

News/Talk Pro Kent Sterling Joins WGCL, Bloomington

By TALKERS | by TALKERS

News/talk and sports radio pro Kent Sterling joins Sarkes-Tarzian, Inc’s WGCL-AM/W245DP, Bloomington, Indiana as program director and host of the 7:00 am to 9:00 am “Sterling in the Morning” program. In announcing Sterling’s joining the station, the company says, “Kent Sterling spent six years majoring in journalism and minoring in fun at Indiana University where he met his wife, made lifelong friends, and learned about basketball from Bob Knight. He has spent his career in media hiring great talent and becoming a respected host himself. Dan Dakich, Michael Grady, and Matt Taylor are among those Kent hired into radio.  He led ‘The Fan’ in Indianapolis (WFNI-AM) and ‘101 ESPN in St. Louis (WXOS-FM) to dominant positions in sports radio and helped head WIBC-FM [Indianapolis] to four Marconi Award wins for radio excellence and another national Crystal Award for public service. Kent’s proudest professional accomplishment is founding the WIBC Radiothon to Benefit The Salvation Army, which has raised over $3,000,000 to help Hoosiers in need. It continues to generate money and awareness for the organization as it helps Hoosiers in need.”

Industry News

WSJS, Winston-Salem Dealing with Effects of Tower Vandalism

By TALKERS | by TALKERS

According to a report from WXII-TV, Winston-Salem, Truth Broadcasting Corporation’s news/talk/sports WSJS-AM, Winston-Salem is off the air today (1/19) as it works to repair damage to three of its towers that’s taken place over the past five weeks. Truth Broadcasting owner Michael Carbone tells WXII-TV that when the first tower was damaged, they thought bad weather was the culprit. But, after the second tower was affected, they realized that it was intentional and done by someone who knew what they were doing. The report states that after the second tower was damaged “Truth Broadcasting then hired security, and then the morning after security left the third tower was damaged. Police say someone used a tool to cut through parts of the towers anchoring them to the ground. ‘The person who did this had a real good idea of what they were doing,’ Carbone said. ‘Because they picked the point that was the safest to do what they were going to do.’” Police continue to investigate but so far, they have not made any arrests. Carbone says they are working on another location for the WSJS transmitter and hope to return to the air in a few days.

Industry Views

Stars and Their Platforms

By TALKERS | by TALKERS

By Walter Sabo
Host/Producer, Sterling on Sunday
Media Consultant

Lucille Ball earned 50 shares with her classic TV series, “I Love Lucy.” Every year during her summer hiatus she would make a movie. Name a Lucille Ball movie.

Lucy was the all-time star of television but couldn’t open a movie. Each medium creates its own stars and rarely does a star transfer from one medium to another.

Some examples: “NYPD Blue” first season star David Caruso couldn’t wait to break out from TV and become a movie star. He recently retired from 10 years of work on the TV show “CSI Miami.” Exceptions? Maybe three: Michael J Fox, Will Smith, Steve McQueen.

The phenomenon of single medium stardom is true throughout all crafts. Great magazine writers struggle to turn in a publishable book. Book authors are challenged to condense their thoughts to 1,000 words. Megyn Kelly is a cable star but couldn’t cross the golden bridge to broadcast TV.

Every year a local TV weather person bugs the local talk station to fill-in on a talk show over a holiday. How does it go? Beware the fifth minute. After five minutes all of the passionate feelings the TV talent has about their pet topic have been expressed. With two hours and 55 minutes to go, the local weatherman is in trouble hosting an unscripted radio show. Where is the prompter? Where are the phone calls? But put a radio morning host on TV and the results are just as awful. The radio host looks fat because they have no idea how to dress for TV, they don’t understand the cue lights on the cameras and the prompter is confusing.

Which brings us to the relationship between radio and podcasting

One of the burdensome falsehoods of the moment is that radio talent should be churning out original content podcasts. It’s just audio right? Radio is good at talking! Podcasting has fostered its own stable of stars including Joe Rogan, Adam Carolla, Anna Farris and Ben Shapiro (I know he’s a radio guy, but he’s a better podcaster). To a listener, the production styles of a podcast and live radio are strikingly similar, but you know that the production environments are completely different. Talent who intuitively understand on-demand audience preferences thrive hosting commercial-free podcasts. Radio talent excel within the disposable, often-interrupted flow of a live broadcast. Podcasts allow for thinking time, pausing, editing, correcting and fancy production beds. Live radio? You just better get to the next thing. The mindset of a podcast star versus a radio star must of necessity be appropriate to their unique performance stage.

Most radio managers have met with resistance when asking their talent to make original content podcasts. (Not air checks.) Radio talent is right to resist! Creating a very good radio show is demanding and often exhausting. After three or more hours on the air, no performer has the energy to hop into a production chair and attract a million downloads. Tragically mandatory podcast dictates leave little opportunity for talent to say, “I can’t do a podcast well. I’m a radio performer and isn’t that what you hired me for?” My goodness – such a radio talent would be labelled insubordinate, not a team player, and not part of the future!!!

To be productive and on-brand podcasts offered by a radio station should be hosted by podcast stars. The odds of a radio star creating a winning podcast are about the same as finding a Lucille Ball hit movie.

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry Views

Dr. Murray Sabrin Guests on Harrison Podcast

By TALKERS | by TALKERS

One of the most prolific talk radio interviewees of the past three decades, Murray Sabrin, Ph.D. is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Sabrin is professor emeritus of finance at Ramapo College of New Jersey.  Sabrin, who made New Jersey political history in 1997 for his groundbreaking third-party gubernatorial candidacy as the Libertarian Party nominee, is widely recognized as one of America’s leading voices on libertarian ideology. Harrison and Sabrin take a deep-dive into the ongoing problems of our times – inflation, health care, endless wars, excessive taxation, illegal immigration, and the alleged erosion of civil liberties under the crushing overreach of big government. Harrison, a First Amendment advocate who maintains a neutral partisan philosophy, says, “Libertarianism is an ideology with which I do not necessarily fully agree in terms of practical application – but one that I support as a guideline to keeping the unwieldy task of running 21st century America within the compass direction and spirit intended by the Founding Fathers.” Harrison wrote the foreword in Sabrin’s latest Amazon paperback best-seller, From Immigrant to Public Intellectual: An American Story (Talkers Books, 2022). The book follows Sabrin’s rise as an immigrant child with humble beginnings to forge a stellar career as an educator, author, history-making third party political candidate and media influencer. To listen to the podcast in its entirety, please click here.

Industry News

iHeartMedia Promotes Three to Executive Positions

By TALKERS | by TALKERS

iHeartMedia announces three executive promotions. Amy Leimbach rises from her SVP of sales position in the Phoenix market to region SVP of sales for the newly created Greater Texas Region. Steve Earnhart is upped from his area president for the Southwest Region to region SVP for the newly created Greater Arizona Region. And Breeanna Malik rises from region SVP of sales for the Greater Texas Region to executive vice president of unified partnerships. Division president Scott Hopeck says, “It’s rewarding when you can promote from within your organization. The strong track records of these leaders combined with their response to ongoing coaching and development have made these promotions easy decisions. I’m excited to see how Amy and Steve transform our organization with their creativity and their commitment to client success.” President of unified partnerships Michael Preacher says, “We’re extremely excited to welcome Breeanna to executive leadership on our team. Given her history of high performance, Breeanna’s creativity, attention to detail and collaborative skills are a perfect fit in our partnerships division.”

Industry Views

Radio’s Valuable Asset

By TALKERS | by TALKERS

TALKERS publisher Michael Harrison says one of the most valuable assets possessed by the radio industry, at this juncture, is the actual word radio itself regardless of which platform carries its content. At this morning’s TALKERS editorial board meeting, Harrison stated, “The rush to abandon the word radio in favor of audio is short-sighted, foolish and a case of throwing the baby out with the bathwater. This trend is indicative of a major blind spot regarding the basics of media theory and the delicate three-way relationship between form, content and institutional branding.”  Harrison continued, “The rush to convert the ‘magical’ business and products of radio to the utilitarian term audio is akin to the motion picture industry theoretically abandoning the words film, movie or cinema in favor of video… or the journalism industry trading in the word news for information or data… or the automobile industry ditching the word car for vehicle.”  Harrison concludes, “Looking back, maybe the captains of the railroad industry should have stayed in the train business after all and focused on modernizing and improving it as opposed to getting hung up on transportation and winding up with nothing.”

Industry News

KDKA-AM, Pittsburgh Named Recipient of 2023 World Radio Day Award

By TALKERS | by TALKERS

The Academy of Radio Arts and Sciences of America announces that Audacy’s news/talk KDKA-AM/W261AX, Pittsburgh is the recipient of the 2023 World Radio Day Award. This special recognition commemorates World Radio Day, celebrated annually on February 13 in commemoration of the birth of United Nations Radio in 1946. It is the fourth annual award given to a U.S. radio station and honors the station that “exemplifies the best attributes of the radio industry.” Recipients may be large or small, commercial or non-commercial, located in any market, and broadcasting in any language. The jury looks for stations that demonstrate “ideals of localism, audience reach, community service, effective use of new digital platforms, diversity in program content and staffing, as well as financial and ratings success.” Previous U.S. winners were Audacy’s WINS-AM, New York; Hofstra University’s WRHU-FM, Hempstead, NY; and Hubbard Broadcasting’s WTOP-FM, Washington. Audacy Pittsburgh SVP and market manager Michael Spacciapolli says, “This distinguished honor underscores not only KDKA’s unwavering commitment to delivering premier news coverage to the Pittsburgh communities, but the individuals who work tirelessly each and every day to make it happen. We’re proud to join the list of iconic heritage brands that represent the very best the radio industry has to offer.” Jurors included representatives of Fletcher Heald & Hildreth, Radio Ink, The Weiss Agency, TALKERS magazine, McVay Media Consulting, Audacy and Radio World.

Industry News

KSCO and KOMY, Santa Cruz Transmitters Damaged by Storm

By TALKERS | by TALKERS

Zwerling Broadcast System’s news/talk KSCO, Santa Cruz and sister KOMY sustained damage to their transmitter facilities on January 5. In the video above, narrated by KSCO/KOMY owner/GM Michael Zwerling, you can see the damage to the radio stations’ tower structures. Both stations are on the air while the damaged portions of the transmitter facilities are being repaired.

Industry News

Driven by Talk Radio, Gunhill Road Song “Idiots” Continues to Resonate on Internet

By TALKERS | by TALKERS

The sharply satirical song “Idiots” from the forthcoming fifth album by heritage rock band Gunhill Road continues to gather an international following on the internet.  Released in August 2022, the music video of the catchy song passed the 70,000 unique views mark this weekend on YouTube – making it the most-listened-to song in the 53 year old band’s colorful history since its 1973 hit single “Back When My Hair Was Short” (also a provocative social commentary).  TALKERS founder Michael Harrison, who along with Steve Goldrich, Paul Reich and Brian Koonin, is a member of Gunhill Road and co-writer/lead vocalist for “Idiots,” says, “We are so grateful to talk radio for embracing this song and giving it an amazing amount of airplay – either in snippets or the entire piece – that has driven interest in the song, downloads on the internet and views of the video.  Fortunately, the words and theme of ‘Idiots’ ties into talk radio’s topic menu, psyche and environment in a non-partisan, ‘equal opportunity offender’ way. I mean, who can stand the negative impact that widespread idiocy is having on our society, culture and democracy?”  To view the “Idiots” music video, please click here. To arrange having Michael Harrison as a guest, please email info@talkers.com.

Industry News

St. Louis Area AC KSLQ Flips to All Podcast Format

By TALKERS | by TALKERS

50-year veteran radio broadcaster Brad Hildebrand, owner/operator of KSLQ-FM 104.5 – a St Louis area signal – tells TALKERS he has flipped the hot AC station to an all-podcast format (1/1) operating under the brand name “Podcastrr.”   The format consists of an aggregation of already-existing podcasts with the special feature of giving listeners and clients the opportunity to produce, host, launch and promote their own paid podcasts on the platform.  Licensed to Washington, MO, KSLQ’s 104.5 signal covers St. Charles County, Franklin County, Warren County, western St. Louis County and northwestern Jefferson County. It streams worldwide at podcastrr.fm and podcastrr.com.   Hildebrand, a man described by Michael Harrison as “iconoclastic and independent,” tells TALKERS, “I’m tired of reading Inside Radio about how some guy who started a podcast biz 14 months ago just got $46 million from some Fortune 500 company.  And yet radio stations with huge audiences are being bought up for practically nothing by EMF so they can put the same programming on the 2000th station.”  Speaking in the third person Hildebrand adds, “So Brad goes against what all the radio experts – the same ones who just got laid off at Beasley and Audacy – told him and flips Q to Podcastrr.  And on day three of the new format sees his steaming numbers triple what they were with music.”  Hildebrand can be reached at 314-280-8880 or Brad@KSLQ.com. Click the link for more information about Podcastrr.

Industry Views

CES2023: Outlandish, Literally

By TALKERS | by TALKERS


By Holland Cooke
Consultant

When I say “Hyundai,” you think “car.” But Hyundai Heavy Industries is the world’s largest shipbuilding conglomerate, and they’re here to unveil “Ocean Transformation” strategies to change the way we utilize the sea and marine ecosystem. They’re showing off large replicas of unmanned “future ships” they say will be safer and more economical.

The Dutch company RanMarine Technology – a CES Innovation Award winner – introduces “MegaShark, the Trash Collection Catamaran,” which will bite-into some 200 million metric tons of plastic already in the oceans. We are seeing underwater robots, and we’re hearing about plans to expand living space to the ocean and generate energy there.

 

Legacy Media Disrupted

At CES2004, former radio mogul Mel Karmazin took over Sirius Satellite Radio, eventually merged with XM. Napster came-and-went. And with Amazon Music, Apple Music, Pandora, Spotify, YouTube and others now such faves, I feel lots more comfortable working in news/talk/sports radio than I would in music FM. It could be worse. I used to work at USA Today. The very term “newspaper” now sounds antique.

Don’t take it personally. Kindle and other e-readers disrupted books. The digital camera disrupted film. Enabled by 4G, Uber and Lyft disrupted the taxi industry. What will 5G bring? Stay tuned.

Glass-half-empty: “obsolescence.” Glass-half-full: “disruption,” which CES celebrates each year. And as I and TALKERS publisher Michael Harrison have been preaching to anyone-willing-to-listen for the last several decades, the skill set you acquired to do broadcast radio will advantage you in many other media.

 

Daily radio updates, help yourself

I’m reporting from CES all week for TALKERS…and for you. I am voicing daily 60-second radio reports for air through Friday 01/06. You can download them night-before at HollandCooke.com. Air as many times on as many stations as you wish. No password, no further permission needed, no paperwork, no national commercial.

Holland Cooke (HollandCooke.com) is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio

Industry Views

SABO SEZ: Go to Lunch!

By TALKERS | by TALKERS

By Walter Sabo
Consultant
Host/Producer, Sterling on Sunday

Most business books and advice columns usually offer advice that is purely theoretical, not actionable. Watching the very successful operate in New York media for decades, I began to notice patterns of behavior that often translate to success.  I couldn’t help but be inspired by two fine columns posted in yesterday’s edition of TALKERS written by sales mavins Kathy Carr and Steve Lapa – in addition to a story about Michael Harrison’s on-point prescription for the radio industry’s survival – to throw my two cents in as well.

These tips are targeted to those in the radio business who still work in traditional corporate, office building environments (but can be useful to those who operate from home but still occasionally have to make an appearance downtown):

1. Write congratulatory notes. Kathy Black was the publisher/CEO of USA Today and chairperson of Hearst Magazines. She walks into a room and BOOM, success follows. Every time I earned a new job or was favored in the press, Kathy Black wrote me a handwritten note expressing support.  We weren’t pals, we only met twice. But the notes made me her fan.

2. Go to lunch.  Get out of the building and go to lunch with a co-worker or with a peer from another company. Pay. Now you’re the boss.

3  Go on vacation. You are paid to take the time off. Take the time off. If you don’t you are viewed with suspicion.

4. Take extra credit. When there is an opportunity to work on a new project, grab it.

5. Be presentable. Dress in a manner that would let your boss be comfortable introducing you to your company’s biggest client.

6. Don’t take “personal days.”  Take a vacation day to go to the funeral, but don’t call it a “personal day.”

7. Avoid all interaction with HR.

8. Treat the receptionist with the utmost respect.  That is, of course, if there still is a receptionist.  More on that in my next article.

Oh, one more thing.  I could become poetic about why you never want to attend a company holiday party – but the holidays are over so we’ll save that until next November.

Walter Sabo (a.k.a Walter Sterling) is a media consultant and a longtime radio industry thought-leader. He hosts and produces a network radio show titled “Sterling on Sunday” heard 10:00 pm -1:00 am ET. www.waltersterlingshow.com.   walter@sabomedia.com.

Industry Views

2023 and Beyond:
Radio Going Forward

By TALKERS | by TALKERS

During a virtual meeting of the TALKERS editorial board over the holiday break, Michael Harrison outlined a simple prescription for radio to thrive in 2023 and beyond.  Updating an ongoing message that he’s delivered several times in recent years at industry conventions, the trade journal’s founder stated that in order for radio to survive – let alone thrive – in the ever-changing digital era, it must provide the absolute best audio communications available anywhere.

Harrison explained, “Broadway has to provide the absolute best live theater experience in the nation for people to go put up with the cost and hassle of attending. Professional sports leagues must produce a product better than sandlot for people to continually take notice. Hollywood must produce the best movies for people to actual go back to the cinema or pay for streaming.  Real news organizations have to be more credible, reliable and factual than some guy on a computer in his parents’ basement.   In turn, radio must ooze the definition of ‘big time’ through the speakers when it comes to the presentation of audio communications.  The medium and its industry cannot afford on any level – local or national – to be schlock. I don’t care if there are 10 zillion podcasts out there – other than the specialty ones that target extremely limited and niche audiences – the cream of the crop will always come down to a rarified handful.”  According to Harrison, radio has to be “the big-time audio medium with the best information, personalities, talk shows, musical presentation and production values or it will surely perish in the face of the growing onslaught of grassroots digital media.” He concludes, “Only then can it restore the magic and prestige to the word ‘radio’ that has kept the medium alive for the past 100 years – regardless of its current technological platforms or receiving appliances. To use a popular sports phrase, radio controls its own destiny.”

Industry News

Syndicated Host Rob Carson Debuts on ‘The Pulse of New Hampshire’ Network

By TALKERS | by TALKERS

Newsmax Radio’s “The Rob Carson Show” begins airing live today (1/3) on Binnie Media’s multi-signal network of news/talk stations branded “The Pulse of New Hampshire.” Carson’s program airs from 12:00 noon to 3:00 pm on WTSN-FM, Dover; WTPL-FM, Hillsborough; WEMJ-FM, Laconia; as well as two HD2 signals. Newsmax says the network reaches a combined population of nearly a million listeners. Newsmax Radio CEO Lee Kinberg says, “I know firsthand the power of Binnie Media’s talk stations and we look forward to working with their great team and bringing Rob Carson to one of the most politically influential audiences in the country.” Binnie Media VP of programming Michael Czarnecki comments, “In the world of talk radio, we find so much of the same programming. We are thrilled at the addition of Rob Carson as this move, along with the recent addition of ‘America at Night’, and the rest of our dynamic lineup, make for a unique form of talk radio. Offering educated discussions and different perspectives on the topics of each day.” Carson’s program is now airing in 16 rated markets. In addition to the radio show and podcast, “Rob Carson’s What in the World,” a humorous review of the week’s news, airs every weekend on Newsmax TV.

Contact Us

By TALKERS | by TALKERS

TALKERS
785 Williams Street #429
Longmeadow, MA  01106

413.565.5413 (phone)
info@talkers.com

Editor and Publisher
Michael Harrison
413-565-5413
michael@talkers.com

Vice President and Executive Editor
Kevin Casey
413-565-5413
kevin@talkers.com

Vice President and Associate Publisher
Matthew B. Harrison
413-565-5413
matthew@talkers.com

Executive Assistant to the Publisher and Business Manager
Barbara Kurland
413-565-5413
barbara@talkers.com

General Manager of Broadcast Operations
David Bernstein
973-670-0906
david@talkers.com

Legal Editor
Steven J.J. Weisman
617-252-0704
stevenjjweisman@aol.com

About TALKERS

By TALKERS | by TALKERS

TALKERS (commonly referred to as “TALKERS magazine”) is the leading trade publication serving the talk media industry in America. It was dubbed “The Bible of Talk Radio” by Business Week as it initially focused on news/talk, all news, all sports, and a variety of spoken work genres emerging on the radio dial. As technology and media trends evolved over the years, the publication expanded to serve the forms of talk media beyond just talk radio — which includes talk content distributed digitally, via satellite and on cable television.

TALKERS was launched as a print publication during the Summer of 1990 by its founder Michael Harrison, a multi-format radio broadcasting innovator and industry trade journalist who has been at the center of many of the exciting pop radio revolutions of the past half-century, both on air and behind the scenes.

TALKERS is published in digital-only formats and features news stories, photos and videos relevant to the non-stop happenings in talk media with a focus on top hosts and stations, developments at the networks, interviews with movers and shakers, the opinions of industry leaders, advertising sales trends and fast-breaking developments in technology.

TALKERS also conducts ongoing research of the topics and opinions discussed and expressed on hundreds of talk stations and programs across America and compiles them into surveys and graphs which have become the standard of the industry.

In addition to talk broadcasters using TALKERS research as a guideline to see where they fit into the industry landscape, the consumer press also regularly turns to the publication to capture the mood of the public as it is expressed in talk media in addition to learning about what’s happening in the business. Hardly a week goes by in which TALKERS is not cited in a major publication or TV broadcast dealing with news stories, public opinion or talk media specifically.

According to TALKERS publisher Michael Harrison, “Talk media is collectively the most accurate bellwether of American public opinion in the mass media today.”

Since 1990, the growth of TALKERS magazine has been parallel to that of the talk radio industry – which includes its many sub-formats – with many observers crediting the publication with not just chronicling the talk radio phenomenon, but playing a significant role in supporting and fueling the medium’s spectacular rise to prominence. Talk radio is the most-listened to radio genre today and certainly the most important.

TALKERS has an international readership in the English-speaking world that includes the key participants at most talk radio stations and networks in the United States and Canada (plus the U.K, Ireland, Denmark, Australia, New Zealand, South Africa and Hong Kong), including the most important talk show hosts on air, online, on satellite and in podcasting.

TALKERS magazine readers also include the top executives of TV networks, management at the largest entertainment companies, editors of major publications, members of congress, governors of states, and even the President of the United States. And, the hardcore fans of talk radio — its most dedicated listeners — are consumers of the content on Talkers.com and its affiliated products.

TALKERS magazine advertisers include radio program suppliers, broadcast equipment manufacturers and distributors, book publishers, record companies, political action committees and more.

Because of the phenomenal growth of talk media, its impact on society, and the colorful nature of both its personalities and its listeners, TALKERS magazine emerged in the 1990s as one of the most important trade journals in American industry and on the contemporary cultural scene. Now, with the industry headed boldly into the third decade of the 21st century, and with the exponential growth of the many spoken-word formats and delivery systems, TALKERS magazine’s potential for expansion is unlimited.

TALKERS magazine’s writers include some of the most respected media professionals in the country and it has published exclusive print, audio and video interviews with some of the nation’s most important newsmakers. These include Presidents of the United States, key broadcasting executives, business and government leaders, as well as show business figures.

TALKERS magazine has expanded into an array of media beyond its writings. It has organized and presented the talk media industry’s longest-running and most important national convention – now in its 25th consecutive year in addition to countless individual forums, seminars and radio rows around the country on subjects that include politics, foreign policy, domestic violence, health care and economics.

TALKERS magazine and the talk media are very much a part of each other and on the move toward playing an even larger and increasingly more important role in digital-era America!

Front Page News Industry News

Wednesday, November 16, 2022

By Editor | by Editor

WPHT, Philadelphia Midday Star Dom Giordano is This Week’s Guest on Harrison Podcast. The “Dean of Philadelphia Talk Radio,” Dom Giordano is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Giordano is a former public school teacher considered one of the media’s leading advocates for education and activists for education reform. He has also been an outspoken voice of reason in the conversation about Philadelphia’s alarming crime, drug and homelessness problems. Harrison and moderate conservative Giordano take a deep-dive into these topics in addition to discussing fascinating post-midterms Pennsylvania politics as well as the strong possibility that the GOP and news/talk radio are approaching a major fork in the road regarding their support of baggage-laden Donald Trump versus rising new Republican stars such as Florida Governor Ron DeSantis. Don’t miss this eye-opening conversation! To listen to the podcast in its entirety please click here.

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Skippy Leaves KMJ-AM/FM Fresno After Three Years Co-Hosting Afternoons. The Fresno Bee reports that Frances Echeverria – a.k.a. Skippy (right) – has left Cumulus Media’s news/talk KMJ-AM/FM, Fresno. After leaving alternative rock KFRR-FM’s morning show in 2019, she joined KMJ-AM/FM to host the afternoon drive show alongside Philip Teresi (left). But on Friday (11/11), she announced that she’s retiring from radio. She told her audience, “The station has meant more for me personally that I can ever explain.” Echeverria called the change a lifestyle change, as much as a career change. The Bee notes that she wrote in a post on the website, “I didn’t want to do radio anymore. It wasn’t that it was bad. In fact, the chemistry with my partner was continually evolving into something better. I had good bosses. I felt like I was making a difference, whatever that means. Working there made me smarter. And yet I was done. Deep in my heart and down in my soul. Done.” Echeverria also works as a therapist and is a professor at Fresno State.

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FOX News Media Extends Deal with Mark Levin. Talk media personality Mark Levin and FOX News Media agree to an extension of Levin’s current multi-year deal in which he’ll remain host of “Life, Liberty & Levin” that airs Sunday nights at 8:00 pm ET on FOX News Channel. Levin says, “FOX News Channel and I are extending my show. Suzanne Scott trusted that I could do a show and I want to thank her and her team and all the folks in between who’ve supported this. I want to thank you. I want to thank FOX. I want to thank my family.” FOX News Media says “Life, Liberty & Levin” is the second highest-rated cable news program on weekends, averaging 1.7 million viewers on Sundays at 8:00 pm for 2022 to date. “With Levin at its helm, the show’s total audience almost triples CNN’s programming in the timeslot and nearly quadruples MSNBC’s total and A25-54 demo viewership. In October 2022, the program earned 1.6 million viewers and 127,000 in the demo, making it the number one program in weekend primetime programming.”

WNYC Produces Podcast Series Titled ‘The Divided Dial’ That Focuses on Salem Media Group. The latest news organization to present a report on news/talk radio is WNYC. In this case, the project from WNYC Studio’s On The Media is a five-part podcast titled, “The Divided Dial,” that “charts the growth of broadcasting company Salem Media Group.” WNYC says Salem is “a once small, conservative Christian radio network that quietly expanded their reach in far-right media through the hard to monitor, difficult to fact check, and minimally scrutinized medium of talk radio. With holdings of over 100 radio stations (many in the top 25 markets) and shows syndicated to over 3,000 stations across the country, the series uncovers how Salem exerts influence behind many conservative figures in America — while receiving considerably less media attention than other far-right news sources. The series also puts Salem’s growth in the context of nearly nine decades of radio history, illuminating how conservative dominance of the airwaves was aided by long-term regulatory erosion and strategic pressure from the right.” The project is reported and hosted by Katie Thornton and includes conversations with scholars, journalists, and media experts, as well as a “rare on-the-record” interview with Salem SVP Phil Boyce. You can find the first podcast in the series here.

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LABF Celebrates ‘Industry Trailblazers’ at ‘Giants of Broadcasting & Electronic Arts’ Event. The 2022 Library of American Broadcasting Foundation’s “Giants of Broadcasting & Electronic Arts” event took place last night (11/15) at Gotham Hall in New York. The annual event was hosted by ABC News’ “Nightline” co-anchor Juju Chang and celebrated “distinguished individuals who have – for the past century – been the creators, innovators, journalists, leaders, performers, and producers that have brought the electronic arts to the prominence they occupy in the United States and the world today, and who have set the stage for the future.” Net proceeds from the event will benefit the Library of American Broadcasting collection located at the University of Maryland and support LABF awards for students and scholarly works about the history of broadcasting and their impact on American society and culture. Pictured above are: (standing, l-r) Chang; Jack Goodman, LABF co-chair; Adam Symson, president & CEO, E.W. Scripps; Bob Pittman, chairman & CEO, iHeartMedia; Pete Williams, justice correspondent, NBC News (ret.); Sean McManus, chairman, CBS Sports; Joyce Tudryn, IRTS president & CEO; Heidi Raphael, LABF co-chair; Fareed Zakaria, CNN anchor, author, columnist, The Washington Post; (sitting l-r) Alex Prud’homme; Deb McDermott, CEO, Standard Media Group; S. Epatha Merkerson, actress; and Bud Walters, president, Cromwell Media. Photo: Wendy Moger-Bross

TALKERS News Notes. A new content distribution deal between VSiN, The Sports Betting Network and Gow Media will put VSiN’s longform sports betting shows and Brent Musburger’s one minute “Action Updates” on Gow Media’s SportsMap network. VSiN says it expects the deal to more than double its terrestrial radio affiliates. Gow Media CEO David Gow says, “We are thrilled to be working with VSiN. VSiN has set the standard for sports gambling content. Through this content distribution deal, we will bring together some of the most influential personalities in sports radio to entertain and inform our combined audiences.” VSiN founder and CEO Brian Musberger adds, “David Gow has created a powerhouse in the U.S. radio industry, and we couldn’t be more excited to be his choice to deliver real-time sports betting news, analysis and insights to the growing SportsMap radio audience.”…..CNN Audio announces that Matt Martinez joins the network as showrunner for “The Assignment with Audie Cornish” – CNN’s newest weekly podcast premiering tomorrow (11/17). Previously, Martinez was a senior producer at On Being Studios, producing radio shows and podcasts for “On Being with Krista Tippett.” He was also the director of content at KNKX Public Radio in Tacoma.

Colorful Radio Station Owner Michael Zwerling Announces That He Is Offering Heritage Talker KSCO, Santa Cruz for Sale. According to an extensive article published by the Times Publishing Group, Inc. of California’s Central Coast (and an advertising campaign in TALKERS) legendary broadcasting industry owner and personality Michael “MZ” Zwerling is offering KSCO and associated properties for sale after a 31-year stint at the operation’s helm. The article states, Michael Zwerling has been in love with KSCO since he was a high school kid broadcasting Santa Cruz High On The Air in the mid-1960s. As the station owner since 1991, he’s created a radio station that’s a voice for pretty much everyone. But now, at 71 — his birthday was Nov. 9 — he has a new love in his life, Amy Hao, co-host of the “China Watch” show on KSCO and a veteran traveler, and he wants to spend his time traveling with her. The couple, who met in 2019, are “totally into free speech,” Zwerling said. They recently returned from a two-week safari in Africa. “Amy’s not happy unless she’s traveling, and she wants to take me to all these places,” Zwerling said. That’s why he’s looking for a buyer for KSCO 1080 AM and its FM translators, along with sister station KOMY 1340, and the one-acre of flat land at 2300 Portola Drive, Santa Cruz, overlooking Corcoran Lagoon. The asking price is $1.5 million cash for the two radio stations and the broadcasting business. The asking price is $6 million cash for the property, which includes the Art Deco studio building, garage, parking lot, concrete event patio, plus the three broadcast towers in the lagoon, which give the 10-kilowatt station the power of a 50-kilowatt station on dry land, according to Zwerling. To read the entire story, please click here. Photo: KSCO GM Michael Olson standing in front of KSCO’s historic Art Deco studios along Silicon Beach in Santa Cruz, CA. Times Publishing Group.

Trump Announces ’24 Bid, Midterms Aftermath, The Economy/FTX Collapse, Immigration, Abortion, Biden-Xi Meeting, G-20/Russia-Ukraine War, Trump Org Trial, and NASA’s Artemis Launches Among Top News/Talk Stories Yesterday (11/15). Former President Donald Trump announces his run for president in 2024; the aftermath of the midterm elections, including the Republicans’ expected control over the U.S. House and Rick Scott’s challenging Mitch McConnell as top Republican in the U.S. Senate; the rate of inflation, concerns about a recession, and the collapse of cryptocurrency exchange FTX; a judge halts the use of Title 42 to expel migrants from the U.S.; Georgia’s strict abortion ban is struck down in court; the meeting between President Joe Biden and Chinese President Xi Jinping; the G-20 summit in Bali, Indonesia and its condemnation of Russia’s invasion of Ukraine; former Trump Org CFO Allen Weisselberg testifies at the company’s fraud trial; and NASA launches its Artemis rocket that re-boots the U.S. moon program were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

 

The Radio Sales Arena is Changing and We Are On the Leading Edge. The key to sales growth in radio going forward is multi-platform digital marketing. In the coming decade, “radio” will simply be the engine driving an increasingly complex and sophisticated array of digitally powered platforms creating endless packages and options for the advertiser. The keys to success will be in branding that cuts through the noise and surgical targeting that delivers optimum efficiency for agencies that know exactly what they want. The Salem Media Group is leading the way and the opportunities for our sales team are endless. But, right now, we need that special individual who has the tools, the vision and the ambition to get it done. That one special person who truly “gets it.” Jerry Crowley, the longest-running GM in the nation’s largest market, says, “We want one outstanding seller who can take it to the moon! Compensation will reflect potential and performance – salary will range from 50k- 85k plus substantial bonuses and generous commissions.” Candidates should send cover letter and resume to Jerry Crowley, VP/GM, Salem Media Group, NY (WMCA 570am The Mission/WNYM 970am The Answer) at Jcrowley@nycradio.com.