Industry Views

Dr. Murray Sabrin Guests on Harrison Podcast

One of the most prolific talk radio interviewees of the past three decades, Murray Sabrin, Ph.D. is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Sabrin is professor emeritus of finance at Ramapo College of New Jersey.  Sabrin, who made New Jersey political history in 1997 for his groundbreaking third-party gubernatorial candidacy as the Libertarian Party nominee, is widely recognized as one of America’s leading voices on libertarian ideology. Harrison and Sabrin take a deep-dive into the ongoing problems of our times – inflation, health care, endless wars, excessive taxation, illegal immigration, and the alleged erosion of civil liberties under the crushing overreach of big government. Harrison, a First Amendment advocate who maintains a neutral partisan philosophy, says, “Libertarianism is an ideology with which I do not necessarily fully agree in terms of practical application – but one that I support as a guideline to keeping the unwieldy task of running 21st century America within the compass direction and spirit intended by the Founding Fathers.” Harrison wrote the foreword in Sabrin’s latest Amazon paperback best-seller, From Immigrant to Public Intellectual: An American Story (Talkers Books, 2022). The book follows Sabrin’s rise as an immigrant child with humble beginnings to forge a stellar career as an educator, author, history-making third party political candidate and media influencer. To listen to the podcast in its entirety, please click here.

Industry Views

Local News Matters Most

By Holland Cooke
Consultant

Why? Done right, it makes you special. Because new-tech audio competitors don’t do local news, and with most broadcast radio hours now robotic.

“Why waste your time with AM/FM radio?”

Responding to that recent SiriusXM Marketing campaign, NAB president & CEO Curtis LeGeyt:

  • “Unlike our competitors, listeners do not need to fork over a monthly subscription fee, purchase a program or afford an expensive mobile data plan.”
  • “During times of emergency, Americans are not told to turn to SiriusXM for lifeline information. They are not going to get emergency alerts, hear up-to-the-minute reporting or find out where to get help on Pandora or Spotify. No other audio medium can replicate our service when lives are in danger.”
  • “Broadcast radio also provides an engine for economic activity. When local businesses want to get the word out about their goods and services, local radio stations provide an affordable way for them to advertise and reach the consumers who live in their area.”

These are not “normal” times

  • When Trump was on the front burner, his controversies alone changed daypart-to-daypart, even hour-to-hour. The talk part of the news/talk format remains largely static, no minds change. But our news content is dynamic.
  • In a monsoon in Las Vegas (NOT a misprint) someone drowned; and video of rain cascading through the ceiling onto blackjack tables at Planet Hollywood went-viral. We prayed as Kentucky drowned and Buffalo got snowed-under. After tumbleweeds piled-up around her Colorado home blocking windows and doors, Marlies Gross told AccuWeather: “We have so many fires here, and we have a drought and those tumbleweeds, they would just go up and explode into flames all over, and we probably would go with it.”
  • After 2+ years of arguing about vaccines, Polio is back and COVID is back again’ and RSV isn’t just a kid thing. Increasingly noticeable in my travels: Without being required to, people are re-masking.

It’s easier to add Occasions than Duration-per

Translation: There’s little we can do to keep someone sitting in a parked car with the key on Accessories. And AM/FM has never had more competition. So, to keep ‘em coming back, keep telling them something they can’t hear elsewhere, and make it sound different than last hour.

And TELL THEM that’s what you do:

  • “Are you on-the-road? Stay up-to-speed with us!”
  • “What happened since breakfast? We’ll tell you before dinner.”
  • “Stay close to the news.”

Be known for knowing. And tell them when and how you’ll tell them, on various devices.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke 

Industry Views

Pending Business: Package for Profit

By Steve Lapa
Lapcom Communications Corp
President

Is it just me, or has packaging become a lost art?

What was once a go-to revenue builder, has become a function of muscle memory and is presented with the enthusiasm of watching paint dry. Am I getting at least a “maybe?” If so, and you feel like the packaging treadmill is going to wearing you down, let’s regroup. For the manager and ultimately the seller, every package must answer four basic questions:

  • That is the (revenue) goal?
  • What is the timeline?
  • What is the unique factor?
  • If it fails to sell, do we drop it or revise?

Now let’s review the 10 basic packages:

  • New Business. You should have a simple new business package available each quarter that can either be sold as is or serve as a start point.
  • Event Tie-In. Like the title says, this package will help your advertiser benefit from an event your station is tied into or sponsoring.
  • New On-Air Talent. This is where you show the value-based opportunity to work with a new talent in your lineup.
  • Special Programming. Every radio format will run a special program of some kind during the year. From election coverage and exclusive interviews to countdowns, just package and sell.
  • Slow Season. Is there a special package offered on a limited basis to help power through when business hits a red light?
  • Sports. Needs no definition, just a little updated creative thinking.
  • Calendar Holidays. This is the gift that never stops giving. Mother’s Day, Christmas, Valentine’s Day, Thanksgiving, come every year. What’s new in your package?
  • Base Programming. News, Traffic, Weather, if your radio station offers the basic service elements, talk to your programming people for new packaging ideas.
  • Emergency Programming. With direct coordination of programming, emergency programming offering special weather, disaster or other community-oriented programming can always open a new door. Remember this type of programming is always a spotlight for radio’s immediacy.
  • Bundling your digital and social media assets can help move the needle with local advertisers. I’m not advocating a giveaway, just suggesting competitive thinking in the fast moving, high growth digital advertising universe.

Back to where we started. This is the simple takeaway: Packaging is the art and science of selling with a value component that easily answers the question, “Why buy now?”

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

Industry Mourns the Passing of WRHU GM Bruce Avery

The vast Hofstra University community, its Lawrence Herbert School of Communication and the greater national radio broadcasting industry mourn the passing of longtime WRHU Radio general manager Bruce Avery.  Avery passed away peacefully at home Saturday evening (1/14) after losing a five-year battle against an aggressive form of prostate cancer.  He had held the position at the Long Island, NY facility – until his recent retirement in 2022 – since 1994.  During that 28-year period, he successfully mentored countless students of radio broadcasting and played a major role in building the multi-Marconi Award-winning WRHU-FM/WRHU.org into a powerhouse among America’s campus radio stations. In 2021, WRHU was the recipient of the prestigious “World Radio Day Award” from the Academy of Radio Arts and Sciences of America in conjunction with the United Nations‘ UNESCO General Conference.  Recent recipients of this high honor include WTOP, Washington, DC; 1010 WINS, New York; and KDKA-FM, Pittsburgh. WRHU is the only campus radio station to receive this award. Hofstra University president Susan Posner states, “Bruce was an incredible friend and mentor who had a major hand in turning WRHU into the multi-Marconi award winning station that it is today. We will truly miss Bruce and cherish everything he gave to WRHU. Our thoughts are with his family and friends.”  Lawrence Herbert School of Communication dean Mark Lukasiewicz adds, “Our heartfelt sympathies go out to Bruce’s widow Veronica, his children, and his extended family. We were fortunate to be able to celebrate Bruce’s career with him only a few months ago at his retirement luncheon, where former students and colleagues shared stories and fond memories of his decades of service at WRHU. At that event, we announced the establishment of an endowed scholarship in Bruce’s name, recognition of the deep impact he made on generations of students.”  For the past two decades, Avery also served as an extremely popular meteorologist on News12 Long Island which posted a heartfelt video tribute to his legacy that you can see here. Funeral arrangements have not yet been announced.

Industry News

TALKERS News Notes

— The Akron Beacon Journal reports that former WNIR-FM, Akron evening talk host Jim Isabella is running for mayor of Akron. Isabella exited the Media-Com news/talk station last year. Isabella is running as a Republican and it’s been 40 years since the city’s been led by a GOP mayor.

— The National Association of Broadcasters is celebrating its 100th year as an advocacy association for America’s broadcasters. The 2023 NAB Show Centennial Celebration is scheduled to take place April 15 – 19 in Las Vegas and will commemorate 100 years since the first NAB Show in 1923. NAB president and CEO Curtis LeGeyt says, “This year marks our century-long legacy of advocating on behalf of America’s broadcasters and driving global innovation and industry growth through NAB Show. We invite the entire NAB community, including broadcasters and content professionals from around the world, to join us for the Centennial Celebration as we honor our rich history, recognize our unparalleled impact and celebrate our next 100 years.”

Audacy, via its partnership with BetMGM and the BetQL Network, will broadcast live from the newly opened BetMGM Sportsbook located next door to State Farm Stadium during the week of February 6-10 leading up to the NFL’s Super Bowl XLVII.

— Tomorrow (1/17), Podbean hosts the free webinar “Creating a Podcast Network For Your Niche with The Pharmacy Podcast Network” with guest Todd Eury, CEO of The Pharmacy Podcast Network. The program will discuss how The Pharmacy Podcast Network started, best practices and tips for starting your own podcast network, how to build audience trust and hone in on your podcast niche.

Industry News

Hersholt Retires from KNWN-AM/FM, Seattle; Calvert to AM Drive

Today (1/13) is the last day on the air for KNWN-AM/FM, Seattle morning drive news anchor Gregg Hersholt.  He’s retiring from Lotus Communications’ “Northwest Newsradio” after five decades on the air in Seattle. Hersholt says, “Thank you to those who have listened along the way and the many great people I have worked for. I feel truly blessed.” KNWN program director Rick Van Cise says, “Gregg gave every story he covered the importance it Hairstyle - Facedeserved. While his are big shoes to fill, we are pleased to announce the appointment of ‘Northwest Newsradio’ reporter Brian Calvert to the morning co-anchor post with Manda Factor. Brian’s engaging personality, news credibility and unique storytelling make him a great fit.” Calvert comments, “It’s been a thrill to be a part of one of the best morning teams ever in radio as a reporter, and now an honor to co-host the broadcast.”

Industry News

Al Morganti to Ink Deal to Remain with WIP, Philadelphia

The Philadelphia Business Journal’s Jeff Blumenthal reports that WIP, Philadelphia morning drive personality Al Morganti will remain with the Audacy sports talk station for the next five years to host a hockey podcast and host weekend programs. The 69-year-old Morganti is a long-time co-host of Angelo Cataldi’s morning drive show and with Cataldi retiring from the station after the Philadelphia Eagles’ season ends, it was unclear what role Morganti would play with the station. In his piece, Blumenthal notes that when Audacy revealed that Joe DeCamara and Jon Ritchie would be the new morning drive show, it stated Morganti would continue to work for the station in some capacity. Morganti will host the hockey podcast twice per week during the season and once per week during the off-season. As for hosting weekend shows, there’s no indication he’ll have a regularly scheduled show, but will fill in when needed. Morganti also works for NBC Sports Philadelphia as a pre-and post-game analyst.

Industry Views

Radio’s Valuable Asset

TALKERS publisher Michael Harrison says one of the most valuable assets possessed by the radio industry, at this juncture, is the actual word radio itself regardless of which platform carries its content. At this morning’s TALKERS editorial board meeting, Harrison stated, “The rush to abandon the word radio in favor of audio is short-sighted, foolish and a case of throwing the baby out with the bathwater. This trend is indicative of a major blind spot regarding the basics of media theory and the delicate three-way relationship between form, content and institutional branding.”  Harrison continued, “The rush to convert the ‘magical’ business and products of radio to the utilitarian term audio is akin to the motion picture industry theoretically abandoning the words filmmovie or cinema in favor of video… or the journalism industry trading in the word news for information or data… or the automobile industry ditching the word car for vehicle.”  Harrison concludes, “Looking back, maybe the captains of the railroad industry should have stayed in the train business after all and focused on modernizing and improving it as opposed to getting hung up on transportation and winding up with nothing.”

Industry News

KDKA-AM, Pittsburgh Named Recipient of 2023 World Radio Day Award

The Academy of Radio Arts and Sciences of America announces that Audacy’s news/talk KDKA-AM/W261AX, Pittsburgh is the recipient of the 2023 World Radio Day Award. This special recognition commemorates World Radio Day, celebrated annually on February 13 in commemoration of the birth of United Nations Radio in 1946. It is the fourth annual award given to a U.S. radio station and honors the station that “exemplifies the best attributes of the radio industry.” Recipients may be large or small, commercial or non-commercial, located in any market, and broadcasting in any language. The jury looks for stations that demonstrate “ideals of localism, audience reach, community service, effective use of new digital platforms, diversity in program content and staffing, as well as financial and ratings success.” Previous U.S. winners were Audacy’s WINS-AM, New York; Hofstra University’s WRHU-FM, Hempstead, NY; and Hubbard Broadcasting’s WTOP-FM, Washington. Audacy Pittsburgh SVP and market manager Michael Spacciapolli says, “This distinguished honor underscores not only KDKA’s unwavering commitment to delivering premier news coverage to the Pittsburgh communities, but the individuals who work tirelessly each and every day to make it happen. We’re proud to join the list of iconic heritage brands that represent the very best the radio industry has to offer.” Jurors included representatives of Fletcher Heald & Hildreth, Radio Ink, The Weiss Agency, TALKERS magazine, McVay Media Consulting, Audacy and Radio World.

Industry News

Comrex Now Shipping BRIC-Link III

The BRIC-Link III IP audio codec that Comrex unveiled at NAB 2022 is now shipping. Comrex says that this latest model “features a new, more powerful processor for improved reliability in addition to enhanced front panel indicators, including four buttons which will trigger contact closures by default and are configurable for auto-connections to other Comrex IP audio codecs.” Comrex adds that the new BRIC-Link III includes CrossLock VPN technology, its proprietary suite of reliability tools which offers an expanded array of techniques including improved congestion detection, redundant transmission, forward error correction, and deadline-sensitive retransmission. Plus, with the ability to use multiple IP networks for increased bandwidth in addition to the intelligent monitoring and dynamic adjustment of data packets, CrossLock optimizes audio for transmission over the public Internet and provides peace of mind to broadcast engineers. BRIC-Link IP audio codecs are commonly used in home studios, as STLs, for voice-over delivery, for sportscasting, and for many other situations that require point-to-point connections. With additional operation modes like HTTP and IP Multicast, BRIC-Link III can also function as a streaming server or send audio to multiple locations (depending on network bandwidth), making it an incredibly versatile hardware codec with an entry-level price point. BRIC-Link III is compatible with all other Comrex IP audio codecs, including the ACCESS codec line as well as older BRIC-Link models. It also includes EBU 3326/SIP mode for interoperability with third-party manufacturer codecs. BRIC-Link III works with Comrex Gagl, a new service now available for remote contribution. Gagl turns any Comrex IP audio codec into a hub for up to five participants. Learn more by visiting Comrex.com.

Industry News

Yesterday’s (1/11) Hottest News/Talk Media Stories

The discovery of a second batch of classified documents found by President Joe Biden’s aides in a second location associated with the president; the debt ceiling and the threat of financial chaos and recession; the call by some Republicans in Congress for George Santos to resign his seat over falsehoods on his curriculum vitae while Speaker Kevin McCarthy supports him; the deadly floods in California; the FAA’s computer failure that upset air travel across the U.S.; the latest battle between Russian and Ukrainian forces in the city of Soledar; the latest report on global ocean temperatures and the threat of global warming; and the death of guitar great Jeff Beck after he contracted bacterial meningitis were some of the most-talked-about stories on news/talk radio, according to ongoing research from TALKERS magazine.

Industry News

Townsquare Media Shuts Down Sports Talk WYOS, Binghamton

Townsquare Media turned off the transmitter for WYOS-AM, Binghamton on December 28, apparently ending the station’s carriage of the sports talk format branded as “CBS Sports 1360.”According to a report by WITV-TV, Townsquare Binghamton general manager Mary Beth Walsh says “the CBS Sports Radio format was not supported by local advertising.” Townsquare submitted a special temporary authority filing with the FCC to be off air indicating an auxiliary transmitter failure. It says the company is working to return the signal to the air and will notify the FCC when it’s able to do so.

Industry News

Yesterday’s (1/10) Hottest News/Talk Media Stories

The matter of President Joe Biden having classified government documents in a think tank office from his vice presidential days; the deadly California floods; The U.S. House approves the creation of the Select Subcommittee on the Weaponization of the Federal Government to investigate attacks on conservatives; the flap over reports that gas stoves are harmful to users’ health and the threat of a government ban; Russia’s claim that it has taken control of the Ukrainian city of Soledar; the death of pro-Trump duo “Diamond & Silk” member Lynette Hardaway; Tuesday evening’s return of the Golden Globes award show after a year off; and reaction to the publication of Prince Harry’s book, Spare, and his appearance on “60 Minutes” were some of the most-talked-about stories on news/talk radio yesterday (1/10), according to research from TALKERS magazine.

Industry Views

SABO SEZ: RECEPTIONISTS AND GROUND INTELLIGENCE – Be nice to the human at the front desk (if there is still one).

By Walter Sabo
Producer/Host
Sterling on Sunday
Media Consultant

When thinking about the changes in the radio industry I’ve seen during my career, I’m dragged to memories of the lobby of WXLO-FM in New York (WOR’s FM sister).  The station was on the second floor of 1440 Broadway. WOR-AM was on the 24th and 23rd floors.  In technical terms, the place was a dump. Dirty linoleum. Ancient office furniture.  The original ceiling was spray painted black to hide the fact that it was not an acoustic drop down ceiling. Not one window in the place. BUT the signal was the best on the FM band. WXLO was the first station to hire me almost out of college. I needed a summer job between my junior and senior year but WXLO did not have summer jobs.  The general manager, Arthur Adler offered me a full time job which I accepted immediately.

For my on-boarding process Arthur walked me to the fluorescent sales area and pointed to an empty cubicle.  Then, he vanished. Next his secretary escorted me to the personnel department many flights up.  I was seated next to an official person who was gathering many forms for me to fill out. These forms included the all-important TUITION REIMBURSEMENT form which compelled RKO General (the station’s then-owner) to pay for my last semester in college. (I attended Rutgers at night and had the credits transferred to my diploma school, Syracuse University.) On the official person’s desk sat a three-ring binder wide opened to the KHJ (Los Angeles) TALENT page.  Wide open. Staring at me, beckoning, teasing me to look. What could I do? Robert W Morgan, morning man, HIGH five figures a year.  The Real Don Steele, PM drive mid-five figures. Every other jock was paid AFTRA scale.  It was a crash course in radio economics and I wasn’t even a legal adult.  But I digress. Now for the point.

A few days later the front door on the second floor was banging. The receptionist, a kind, timid person, hit the intercom key and asked who was knocking?  Even back then, at 40th and Broadway visitors were a high security issue. That door was locked for about a million good reasons. Who was at the door?  A “menacing” man in a fancy suit and perfect hair said his name, but the receptionist did not recognize him or his name. He repeated,  “I’m THE PRESIDENT OF THE COMPANY.”  That’s what he said.  But he wasn’t. He was the vice president.  I learned a lot then too.

A receptionist is not just the gatekeeper to the business. He/she could be the gatekeeper to your career, or fortune. That is, of course, if the establishment you are visiting still has a receptionist.  My brother, the smart one, is a financial big shot. Highly respected, oddly humble. Companies come to him for funding. Executives seeking financial backing sit with his receptionist for an unusually long time. When the visitors are invited from the lobby to the conference room, they are ALL invited into the conference room – including the receptionist. The meeting starts with my brother asking the “receptionist” for her impressions of the guests.  Then it is revealed that the receptionist is actually a high ranking, decision-making executive.

The second floor receptionist at WXLO let her feelings about the boisterous vice president be known and said VP was not titled for long. Dumb companies have eliminated receptionists and instead greet visitors with touch tone wall phones and posted extensions directories.  The loss of ground intelligence is significant – especially if the station is located in a high-priced downtown office building designed to impress.

Plus a lot of executives waste time running to the door to get food orders. False economy.

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry Views

Pending Business: The Endorsement Ad

By Steve Lapa
Lapcom Communications Corp
President

The question is simple. The answer took me years of trial and error to come up with.

“How do you set prices for an endorsement ad?”

This simple question came up during a recent interview I did for a sports website. Sellers and managers be forewarned, price must balance the scale with value and selling the value of a true endorsement ad. There’s lots to the digest in that least sentence. The price=value concept, a “true” endorsement, and selling & managing the endorsement ad.

I digress, back to the fresh-from-the-field experience of how to develop a pricing strategy. There are four universal components and a possible fifth and sixth for your consideration.

Click here to read more of this story…

Industry News

NYC TV Personality Ernie Anastos to Host Feature for 77WABC

 New York City television personality Ernie Anastos is joining Red Apple Media’s WABC-AM, New York to host the two-minute daily feature “Positively Ernie with Ernie Anastos” that will air in morning and afternoon drive, beginning today (1/9). The station says, “Focusing on a different topic every day, Anastos takes a look at the positive outcome of the stories that shape our world, including current events, social changes, new trends, life challenges, work, home, and lifestyle.” Red Apple Media CEO John Catsimatidis comments, “Everybody knows Ernie’s smiling face, friendly voice, and reputation as a top journalist in this great city. Now, Ernie is taking another look at our world and bringing us an opportunity to see the positive side of things.I’m delighted to welcome Ernie to
77 WABC where he will certainly attract many of his TV fans and radio listeners.” Anastos states, “It’s the right time. We always hear the bad and not often the good that comes out of the news. My passion has always been to inform, educate and inspire. I’m looking forward to sharing an uplifting take on the news with 77 WABC Radio listeners.” Anastos has served as a news anchor at WABC-TV, WCBS-TV, and WNYW-TV.

Industry News

Steve Gorman Takes Over Morning Show Hosting Duties at KQRS, Minneapolis

Founding member of rock group The Black Crows, Steve Gorman, is joining Cumulus Media to take over the heavily talk-driven morning show hosting duties from retiring Twin Cities legend Tom Barnard on classic rock KQRS-FM, Minneapolis. Gorman started his radio career in 2011 as host of “Steve Gorman SPORTS!” on Cromwell Media Group’s WPRT-FM, Nashville “102.5 The Game” in 2011. That show was eventually syndicated by FOX Sports Radio. He currently hosts the Westwood One-syndicated rock evening show “Steve Gorman Rocks!” and will continue in that role. Gorman began his KQRS-FM duties this morning (1/9) and will relocate to the Twin Cities. Cumulus Minneapolis VP and market manager Shelly Malecha Wilkes tells TALKERS, “We are very excited that Steve has decided to join the ‘KQ Morning Show.’ Steve is intelligent, authentic, funny – everything we were looking for and more. I am very much looking forward to our next chapter.” KQRS program director and Cumulus VP of classic rock James Kurdziel adds, “When looking for someone to drive ‘The KQ Morning Show,’ we needed a big personality with quick wits, brilliant storytelling, strong work ethic, will to win and most importantly, someone who wants to be a part of our community. We found all those things in Steve Gorman. Adding him to our established team of [Brian] Zepp, Tony [Lee] and Candice [Wheeler] makes our show energetic, dynamic, topical, and all about Minnesota. We’re fortunate to have landed our big fish.”

Industry Views

Post CES: Technology Trends Update

By Holland Cooke
Consultant

What a week! And what it all means to radio? Simple. Matter-enough to earn a place on the landscape described by Consumer Technology Association VP/research Steve Koenig. This briefing alone was worth the trip. My short-version notes of six bases he tagged…

Enterprise Technology Innovation

  • “Stubborn inflation and rising interest rates.” Yet, historically…
  • Tough times yield innovation, much of which “comes from the smallest startups.” During The Great Recession of 2008-2009, we got 4G mobile broadband, smartphones, and tablets and notebook computers. As a 2023 recession looms: 5G, autonomous systems, connected intelligence, quantum computing.
  • 5G is “upgrading the global economy.”
  • While “supply chains remain vulnerable, chip inventories are rising.”

Metaverse/Web 3.0

  • “The Metaverse is closer than you think. It’s the next generation of the Internet.”
  • “Like the internet in the 1990s, a real trend,” not just the crude video game graphics we’ve seen in Meta’s rollout.
  • Think “shared experiences,” not hard to conceptualize after two years of Zoom.

 

Click here to read more of this story…

Industry News

Todd Herman to Host Weekend Show for KVI, Seattle

Seattle talk radio personality Todd Herman joins Lotus Communications’ conservative news/talk KVI, Seattle as host of the Sunday 5:00 pm to 7:00 pm program. He’ll also provide a commentary feature that will air three-times daily – at 7:15 am, 12:30 pm and 5:15 pm. KVI program director Rick Van Cise tells TALKERS, “Todd is a Northwest favorite and brings a unique take on current events and daily life. We are pleased to have him part of our team.” Previously, Herman hosted his eponymous show on Bonneville’s news/talk KTTH-AM for six years and was part of the “Candy, Mike & Todd” show that aired on Bonneville’s KIRO-FM. Radio America is the syndicator for Todd Herman’s daily show and short form feature.

Industry News

Driven by Talk Radio, Gunhill Road Song “Idiots” Continues to Resonate on Internet

The sharply satirical song “Idiots” from the forthcoming fifth album by heritage rock band Gunhill Road continues to gather an international following on the internet.  Released in August 2022, the music video of the catchy song passed the 70,000 unique views mark this weekend on YouTube – making it the most-listened-to song in the 53 year old band’s colorful history since its 1973 hit single “Back When My Hair Was Short” (also a provocative social commentary).  TALKERS founder Michael Harrison, who along with Steve Goldrich, Paul Reich and Brian Koonin, is a member of Gunhill Road and co-writer/lead vocalist for “Idiots,” says, “We are so grateful to talk radio for embracing this song and giving it an amazing amount of airplay – either in snippets or the entire piece – that has driven interest in the song, downloads on the internet and views of the video.  Fortunately, the words and theme of ‘Idiots’ ties into talk radio’s topic menu, psyche and environment in a non-partisan, ‘equal opportunity offender’ way. I mean, who can stand the negative impact that widespread idiocy is having on our society, culture and democracy?”  To view the “Idiots” music video, please click here. To arrange having Michael Harrison as a guest, please email info@talkers.com.

Industry News

Industry News

News Notes

  • Broadcast audio firm Telos Alliance appoints co-CEO Scott Stiefel to the role of CEO, effective immediately. Now running the day-to-day operations of the company, Stiefel will assume the reins from co-CEO Tom Swidarski who will serve on the board of directors as vice chairman and will remain part of the senior leadership team. Telos Alliance founder, Frank Foti remains chairman of the board and continues to lead the Omnia development at the highest level.
  • GCN Nationally syndicated talk radio host Dr. Daliah Wachs is celebrating her 14th anniversary as a radio personality today (1/9). She first went on the air on January 9, 2009 and says she’s excited about the next 14 years!
  • Conan O’Brien’s Team Coco Radio channel heard on SiriusXM presents its first original special on the new channel as O’Brien interviews Neil Young. O’Brien talks with the music icon about his legendary career, his musical influences, and some of his most famous performances.
Industry News

KMET Legend “Paraquat” Kelley Reaches Out from Hospital Bed for Ukraine

For a decade and a half back in the 70s and 80s, now-defunct Metromedia album rocker KMET was a dominant musical and cultural force in Southern California. Memories of the historic station still reverberate today among its former staff and thousands of listeners. One of the stand-out personalities in the station’s amazing stable of talent was the dynamic and quirky newsman/morning co-host, Patrick “Paraquat” Kelley.  Tragically, 22 years ago, Kelley, a once-dynamic figure, was diagnosed with Progressive Multiple Sclerosis leaving him today a total quadriplegic in residence at the Motion Picture Hospital in Woodland Hills, CA.  Kelley sent the following text and accompanying photo to TALKERS:

T-Shirt - Outerwear
For my friends. The Mighty Met LIVES!!!  Paraquat Kelley reporting from my hospital bed at the Motion Picture Hospital in Woodland Hills, CA. As many of you know, Progressive Multiple Sclerosis has left me a total quadriplegic… but my brain still functions.  There’s no way we can witness the mass murder of the residents of Ukraine and not want to help. I have a caregiver here who’s from Ukraine and the pictures are of her nephew who’s a doctor at a hospital in Kiev that’s been the target of Russian missile strikes.  I gave her the T-shirt and cap so that it would authenticate my request.  We can all help.  They may have pulled the plug on the station but they can’t touch our hearts.  Click on the link to donate and pass it on. Whoo-ya!!!

Industry Views

How Hot Is Podcasting?

By Holland Cooke
Consultant

How hot is podcasting? The topic dominated a CES session billed in broader terms: “The Disruption: Media, Platforms & Advertising.” Panelists – executives from social media, major content brands, and radio mega-groups – also discussed “linear” (live) programming and streaming video. But all kept coming back to podcasting, which iHeartMedia CMO Gayle Troberman characterized as “exploding, driving massive growth in audio.”

Not unexpected, since her company is a major player. But, from the other side of the equation, World Wrestling Entertainment SVP Craig Stimmel acknowledges that, post-pandemic, “habits have changed as to where to go” for media; so “we want to make sure our content is everywhere.” His stars are among celebrities whom podcasting connects with fans in what Troberman describes as “live, human, unscripted conversation with people you come to know;” particularly welcome post-pandemic-shutdown. “The more isolated and alone people feel, the more audio delivers intimacy.”

It’s not a radio show

Every panelist spoke of “authenticity,” rather than the slick, polished texture of traditional AM/FM programming. SXM Media SVP Lizzie Widhelm challenges broadcasters: “How can we let go of our playbook, and walk away from norms that have been comfy-cozy?”

“More creators coming into audio than ever before” from politics, sports, and other walks of life, “to engage more deeply.” Audacy CMO Paul Suchman says that delivers advertisers “super-relevant, contextually relevant” places to tell their stories. So “this is a medium that deserves GREAT creative,” not just audio of a TV spot. “Advertising that gets ‘inserted’” doesn’t work as well as “the deep human connection” of podcaster’s very personal delivery. Thus “the lowest ad-skipping rates of any media.”

Podcasting plusses

Just as music streams offer lots more variety than safe-list FMs, spoken-word podcasting is a topical cornucopia compared to talk radio’s largely political fare.

And panelists ticked-off other advantages podcasts offer advertisers:

  • “Quicker and much less-expensive production than video.”
  • “Lower CPM” ad rates, increasingly attractive as recession likely looms.
  • “Really young, and diverse audiences coming into audio in a big way.”
  • “The audiences you’re not getting on TV anymore.”

“Voice has always been how humans communicate”

Troberman describes the iHeart app Talkback feature, which listeners use to send messages stations play, a tool some of my client stations have built-into their apps.

And this interactivity isn’t just a media thing. Audacy’s Suchman mentioned how drivers now converse with Cadillac’s state-of-the-art dashboard: “The next phase of computing will be voice-driven.” Yet – accustomed as we have become to dealing with supermarket self-checkout and other robots almost everywhere – the “intimacy,” “authenticity,” and “diversity” panelists speak of suggest that, as iHeart’s Troberman reckons, “the future of voice is the future of two-way communication via audio.”

Help yourself!

I’ve been reporting from CES all this week for TALKERS…and for you. You can download five 60-second radio reports at HollandCooke.com.

Holland Cooke (HollandCooke.com) is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” HC is a consultant working at the intersection of broadcasting and the Internet. Follow him on Twitter @HollandCooke

Industry News

Triton Digital Releases November Streaming Rankers

The latest Streaming Metrics from Triton Digital for streaming publishers in the U.S. has been released for November 2022. The chart ranks the top 25 streaming publishers from participating clients based on Average Active Sessions (AAS). In the #1 spot is iHeartRadio with 411,604 AAS. At #2 is NPR Member Stations with 93,726 AAS, followed by Audacy at #3 with 76,657 AAS. Some of the other companies making the top 25 include: #4 Cumulus Streaming Network (58,103 AAS); #6 Beasley Broadcasting Corporate (26,329 AAS); #8 Hubbard Broadcasting (20,668 AAS); #11 Salem Communications (12,110 AAS) and #12 Urban One (11,467 AAS). You can see the complete chart here.

Industry News

KTRH, Houston “The Garden Line” Host Randy Lemmon Dies at 61

Longtime KTRH, Houston garden show host Randy Lemmon died on Wednesday (1/4) at Mt. Sinai Hospital in New York City from complications after suffering a stroke. This is a photo of the late Randy Lemmon. The iHeartMedia station says that Lemmon hosted “The Garden Line” program on the station for more than 25 years. “In what he called the ‘most-listened-to garden show in the country,’ he was faithfully followed by serious landscapers as well as the weekend gardener as he shared his enthusiasm and advice about lawns, gardens and outdoor living. He was a go-to expert when climate issues became serious or dangerous to the public such as during hurricanes and deep freezes.” Prior to hosting his radio show, Lemmon served as a television and radio producer for the Texas Farm Bureau. He then spent nearly a decade at his alma mater – Texas A&M University – producing news and commentary for an agricultural network he created with the College of Agriculture. iHeartMedia Houston director of AM programming Bryan Erickson tells TALKERS, “Randy had an unbridled passion for being on the radio and for helping people with their gardening issues. We should all be so fortunate to do something in life that brings us such joy. He will be missed.”

Industry News

This Week’s Hottest News/Talk Media Topics

According to ongoing research from TALKERS magazine, the most-talked-about story in news/talk media for the week of January 2 – 6, 2023 was the turmoil surrounding U.S. Rep. Kevin McCarthy’s bid to become House Speaker. At #2 this week was former President Donald Trump’s influence over the GOP tied with his ongoing legal issues, followed by the case of incoming U.S. Rep George Santos (R-NY) on the heels of his fabricated curriculum vitae at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart of the top 10 stories here.

Industry Views

CES2023: Outlandish, Literally


By Holland Cooke
Consultant

When I say “Hyundai,” you think “car.” But Hyundai Heavy Industries is the world’s largest shipbuilding conglomerate, and they’re here to unveil “Ocean Transformation” strategies to change the way we utilize the sea and marine ecosystem. They’re showing off large replicas of unmanned “future ships” they say will be safer and more economical.

The Dutch company RanMarine Technology – a CES Innovation Award winner – introduces “MegaShark, the Trash Collection Catamaran,” which will bite-into some 200 million metric tons of plastic already in the oceans. We are seeing underwater robots, and we’re hearing about plans to expand living space to the ocean and generate energy there.

 

Legacy Media Disrupted

At CES2004, former radio mogul Mel Karmazin took over Sirius Satellite Radio, eventually merged with XM. Napster came-and-went. And with Amazon Music, Apple Music, Pandora, Spotify, YouTube and others now such faves, I feel lots more comfortable working in news/talk/sports radio than I would in music FM. It could be worse. I used to work at USA Today. The very term “newspaper” now sounds antique.

Don’t take it personally. Kindle and other e-readers disrupted books. The digital camera disrupted film. Enabled by 4G, Uber and Lyft disrupted the taxi industry. What will 5G bring? Stay tuned.

Glass-half-empty: “obsolescence.” Glass-half-full: “disruption,” which CES celebrates each year. And as I and TALKERS publisher Michael Harrison have been preaching to anyone-willing-to-listen for the last several decades, the skill set you acquired to do broadcast radio will advantage you in many other media.

 

Daily radio updates, help yourself

I’m reporting from CES all week for TALKERS…and for you. I am voicing daily 60-second radio reports for air through Friday 01/06. You can download them night-before at HollandCooke.com. Air as many times on as many stations as you wish. No password, no further permission needed, no paperwork, no national commercial.

Holland Cooke (HollandCooke.com) is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio

Industry Views

Valerie Geller to Present Free Webinar Titled “Never Be Boring”

Media consultant Valerie Geller – president of Geller Media International – is presenting a free seminar for radio and audio salespeople called, “Never Be Boring.” Geller says the four things that participants will learn are: 1) the three mistakes salespeople make, 2) how you can communicate more effectively, 3) how to tell your story and help clients tell their stories, and 4) how to never be boring. You can get more information and register here.

Industry News

New England Public Media Brings Monte Belmonte Aboard for New Radio Show and Podcast

New England Public Media tells TALKERS that it is hiring Western Massachusetts morning personality Monte Belmonte as host and executive producer of a new radio show and podcast “celebrating life in Western Massachusetts.” Belmonte has been hosting “Mornings with Monte” at Saga Communications’ triple A WRSI, Turners Falls, MA “93.9 The River.” Also joining Belmonte at NEPM is Kaliis Smith, who served as evening personality at WRSI and served as a regular guest on Belmonte’s show. With NEPM, Smith will be the show’s digital producer and will join Belmonte on air.

NEPM president Matt Abramovitz says, “When you listen to Monte Belmonte, you hear not only a great host with a devotion to his craft, but also a person who is committed to building and bolstering his community. Sharing the unique voices and stories of our region and using the airwaves for the common good is what public media is all about. We are excited to have Monte bring his enthusiasm and love of western Massachusetts to NEPM each day.” The programming will launch later this winter. Belmonte comments, “I’ve been a huge fan of New England Public Media since I moved west of Worcester 20 years ago. The station’s trusted reputation and broad reach was a big draw for me, as was the opportunity to work alongside people I’ve known and admired for years. I’m excited to get to work building a new show that’s all about celebrating what’s good about living here, meeting interesting neighbors and being a better community because of it.”

Industry Views

SABO SEZ: Go to Lunch!

By Walter Sabo
Consultant
Host/Producer, Sterling on Sunday

Most business books and advice columns usually offer advice that is purely theoretical, not actionable. Watching the very successful operate in New York media for decades, I began to notice patterns of behavior that often translate to success.  I couldn’t help but be inspired by two fine columns posted in yesterday’s edition of TALKERS written by sales mavins Kathy Carr and Steve Lapa – in addition to a story about Michael Harrison’s on-point prescription for the radio industry’s survival – to throw my two cents in as well.

These tips are targeted to those in the radio business who still work in traditional corporate, office building environments (but can be useful to those who operate from home but still occasionally have to make an appearance downtown):

1. Write congratulatory notes. Kathy Black was the publisher/CEO of USA Today and chairperson of Hearst Magazines. She walks into a room and BOOM, success follows. Every time I earned a new job or was favored in the press, Kathy Black wrote me a handwritten note expressing support.  We weren’t pals, we only met twice. But the notes made me her fan.

2. Go to lunch.  Get out of the building and go to lunch with a co-worker or with a peer from another company. Pay. Now you’re the boss.

3  Go on vacation. You are paid to take the time off. Take the time off. If you don’t you are viewed with suspicion.

4. Take extra credit. When there is an opportunity to work on a new project, grab it.

5. Be presentable. Dress in a manner that would let your boss be comfortable introducing you to your company’s biggest client.

6. Don’t take “personal days.”  Take a vacation day to go to the funeral, but don’t call it a “personal day.”

7. Avoid all interaction with HR.

8. Treat the receptionist with the utmost respect.  That is, of course, if there still is a receptionist.  More on that in my next article.

Oh, one more thing.  I could become poetic about why you never want to attend a company holiday party – but the holidays are over so we’ll save that until next November.

Walter Sabo (a.k.a Walter Sterling) is a media consultant and a longtime radio industry thought-leader. He hosts and produces a network radio show titled “Sterling on Sunday” heard 10:00 pm -1:00 am ET. www.waltersterlingshow.com.   walter@sabomedia.com.

Industry News

Jessamyn McIntyre Named APD at Sports Talk KJR-FM, Seattle

SVP of programming for iHeartMedia Seattle/Portland Rich Moore tells TALKERS, “We couldn’t be more excited to have Jessamyn join our team and help our KJR sports platforms. Her tremendous experience and great knowledge of the market will help us grow even stronger.” Jessamyn McIntyre most recently served as executive communications and engagement manager for the Washington State Department of Health. Prior to that, she was executive producer for KCPQ-TV, Tacoma “FOX 13” and Bonneville’s KIRO-AM “710 ESPN Seattle.” She began her career at ESPN in Bristol, Connecticut. In this role, McIntyre will be responsible for supporting all aspects of the radio station’s on-air experience and strategic execution off-air. She says, “I am beyond thrilled to return to the work I’ve been so passionate about my entire career. I couldn’t be more grateful for this opportunity and for the many more to come with the Seattle institution that is KJR. More than anything, I am excited to connect with the passionate sports fans in Seattle once again. See you soon.”