SABO SEZ: They Fired the Sax Player!
By Walter Sabo
A.K.A. Walter M Sterling, Host
Sterling Every Damn Night, WPHT, Philadelphia
Sterling On Sunday, TMN
A grim day. They fired the whole band. You know who “they” are! Bloated management. The future of radio… ruined!
Year: 1936. Bandleaders took WNEW, New York, to court claiming that it was illegal to play recorded music on the air. Recorded music, conductors believed, stole performance rights fees from musicians. Consequently, Radio stations hired live bands to play music and networks offered live bands to affiliates until the court made a decision on the complaint.
Ultimately, the courts said that as long as a radio station owned the record, they could play it on the air.
Local bands were fired, network bands were fired. The radio industry embraced recorded music when it realized that WNEW’s
DJ Music show, “The Make-Believe Ballroom” was pulling a 25 audience share.
Airing recorded music was legal and moral. But many talented, capable, often union musicians lost their jobs. The radio industry changed. That change resulted in the viability of modern radio. Recorded music birthed the business of top 40. Kids in an Akron record shop discovered “race” music in the back of the store and bought it with passion and speed compelling the retailer to reveal the phenomenon to local DJ Alan Freed. Freed put the songs on the air for a few hours a week… then he labelled the music rock ‘n’ roll.
Rock might never have defined our culture if music selection had been left up to the in-studio live bands. And a one and a two.
But a lot of musicians were fired in 1936.
This month, tragically at the holidays, many of our colleagues have lost their jobs. Time to challenge the aging legacies and rock.
The stage awaits.
Consultant Walter Sabo A.K.A. Walter M Sterling has a nightly show “Sterling Every Damn Night” heard on WPHT, Philadelphia 10:00 pm – 1:00 am. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs Sundays 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com or Sabowalter@gmail.com.
After over three decades as a talk show host, I’ve come to appreciate one essential truth about this industry: there’s no one-size-fits-all formula for success. Program directors, executives, and consultants often believe their advice applies universally, but experience has taught me otherwise. The reality? Not every tip or trick works for every host—or every audience.
Early Bird Deadline for the Milestone 50th Gracie Awards Approaching. The AWM Foundation invites all content creators to submit their exceptional work for the historic 50th Annual Gracie Awards. With the Early Bird Deadline approaching on December 12, 2024, now is the time to take advantage of discounted entry fees and secure your place in celebrating the best in media. As the Gracie Awards commemorate 50 years of recognizing excellence, it is more important than ever to honor the exceptional talent in front of and behind the camera and microphone across radio, podcasting, television, streaming, and online programs in news and entertainment. The Gracie Awards recognize contributions from journalists, actors, hosts, producers, showrunners, writers, directors, and other roles that bring impactful stories to life. Each entry directly supports the AWM Foundation, with the Gracies serving as the largest fundraiser of the year. “This year’s milestone celebration reflects our continued commitment to honoring the talent that shapes the stories of our time,” said Becky Brooks, president of the AWM Foundation. “We encourage local media to participate and take advantage of the best rates and prepare to celebrate together in 2025.” For a complete list of new and updated categories for 2025, pricing, and submission guidelines, please visit 
In this newly updated edition, industry pros as well as aspirants will find a complete guide to becoming a successful communicator. Beyond Powerful Radio teaches time-tested techniques that work in any format – radio, TV, podcast, or digital. Learn how to get, keep, and grow audiences with powerful storytelling, and become a dynamic presenter. This book holds the tools needed to create winning content; tell compelling stories; build your brand; develop talent; produce a show; report the news; sell; and write commercials. 
Practical tips and methods from over 50 top experts from across the world of media illuminate interviewing, managing talent, becoming an authentic personality, and getting started in the business. This fully revised edition features new sections on podcasting, social media, storytelling, artificial intelligence, and cross platform synergy. Whether you’re a professional with years in the industry, an instructor with a class full of media hopefuls, or you are just starting out as a podcaster or radio host, this book will help you reach your goals. A full Instructor Manual is available with complete lesson plans for broadcast instructors. For more info, please click 
On-air host Brian Wilson (weekdays from 3:00 pm to 7:00 pm), announced his retirement earlier this month, after a 50-year career in broadcasting that included stints at FOX News and WMAL-FM in Washington, D.C., before landing at SuperTalk 99.7 in 2018. Wilson will continue to contribute to SuperTalk 99.7 in a host-at-large role.
Matt Murphy steps in as on-air host, afternoon drive (weekdays from 3:00 pm to 7:00 pm), after hosting weekdays on the station from 12:00 noon to 3:00 pm for the last three years. Murphy joined SuperTalk 99.7 in 2021 after a 19-year stint with Talk 99.5 WZRR in Birmingham, AL, as both morning show host and program director.
Joining Cumulus Nashville and the new SuperTalk 99.7 lineup is Chad Benson, who will host a live and local show airing weekdays from 12:00 noon to 3:00 pm. Benson will continue as host of his syndicated program, “The Chad Benson Show” with Radio America Network. Chad Benson said, “I’m so excited to be a part of this legendary radio station and to work with an incredible team in an amazing city. I look forward to contributing and building strong connections with both listeners and advertisers.”
The station further enhances its news coverage with the addition of veteran broadcast journalist Joan Jones as news anchor in morning drive with current host and 2024 Marconi winner Dan Mandis. Jones is known for her successful 10-year career as morning news anchor for news/talk station WTOP-FM in Washington, D.C. Current SuperTalk 99.7 news anchor Ken Weaver will continue to cover the news desk weekday afternoons from 11:00 am to 7:00 pm.
Thanksgiving is days-away, but listeners are already groaning with emotional indigestion. Consider empathizing – and recognizing common optimism — with a promo such as the following, now airing on my client stations:
Cumulus Media announces(11/21) that it has promoted Marv Nyren to regional vice president of Cumulus Media in Chicago, IL, and Minneapolis, MN. Nyren currently serves as VP/MM for Cumulus Chicago and adds oversight responsibilities for Cumulus Minneapolis to his purview. Nyren joined Cumulus Media in 2017 as VP/MM of Cumulus Chicago. Prior to that, he was vice president, corporate sponsorships for Chicago Public Media’s WBEZ-FM. Nyren also held roles as president/regional vice president for iHeartMedia’s 13 radio stations in Jacksonville, FL, and Brunswick, GA, and was regional VP/MM for Emmis Media for 12 years, managing the company’s stations in Chicago, Atlanta, Phoenix, and Indianapolis. Dave Milner, president, operations, Cumulus Media, tells TALKERS, “Marv brings a wealth of experience across multiple U.S. markets to this expanded role. Known for his highly effective and impactful leadership in Chicago, Marv will be a tremendous asset to our talented teams and strong brands in the Twin Cities.” Marv Nyren comments, “I’m deeply honored and grateful for the opportunity to lead the Cumulus Chicago team, and now, expanding to the Minneapolis market is truly a dream come true. Being part of both teams is a privilege, and I’m excited to contribute and make a positive impact in both markets.”
KIRO Newsradio is announcing the upcoming retirement of one of Seattle’s most influential and trusted broadcasters, Dave Ross. After 47 years with the station, Dave will step down on December 19, leaving a legacy that has deeply impacted both KIRO Newsradio and the Seattle community. In addition to Dave’s retirement, Colleen O’Brien, who has been a key voice on “Seattle’s Morning News” alongside Dave for many years, will also be stepping away from her role. Colleen’s last day on air will also be Friday, December 19th. Colleen has been an integral part of the morning show, providing sharp insights and a compassionate presence to Seattle listeners.
Dave has not only been a trusted voice in Seattle but a powerful example of journalistic excellence,” said Tanya Vea, president/CEO of Bonneville International. “For nearly five decades, his dedication to truth and commitment to the Seattle community have left a lasting impact on KIRO Newsradio and beyond. We are deeply grateful for his service and the legacy he leaves behind.” “Dave’s curiosity and talent for making complex topics accessible is truly unique,” Bryan Buckalew, KIRO Newsradio director of news and talk programming said. “While his daily presence will be greatly missed, we honor his extraordinary career and the lasting legacy he has created at KIRO Newsradio.” Dave joined KIRO Newsradio in 1978 as a news reporter and anchor, quickly becoming a trusted voice for listeners across the Pacific Northwest. Known for his thoughtful commentary and balanced perspective, he has encouraged listeners to think critically about important issues for nearly half a century.
Duffy is married to Rachel Campos-Duffy, who co-hosts “FOX & Friends Weekend” alongside – until last week – Pete Hegseth. FOX put out the following statement per Duffy’s departure: “Sean Duffy provided valuable insights and analysis in co-hosting the FOX Business Network program, ‘The Bottom Line.’ As Duffy departs FOX News Media effective today (11/18), we wish him the best of luck in his return to Washington. Moving forward, ‘The Bottom Line‘ will continue with Dagen McDowell joined by rotating co-hosts.”
Raising Awareness All Year Long. Nationally syndicated, Nevada-based TALKERS Heavy Hundred personality Dr. Daliah Wachs (pictured) never stops teaching and promoting health causes that lead to everything from prevention awareness to blood drives. 
She tells TALKERS, “Where breast cancer awareness happens every October but education around this common disease needs to continue year-round. Mammograms save lives and I’m grateful to Steinberg Diagnostic Medical Imaging for helping make my mammogram and ultrasound testing easy and painless.” The Steinberg facility has been serving South Las Vegas outpatients for more than 30 years.
By Andy Gladding, Ed.D.
Bush Radio journalists Jasnine Roberts, Lydia Marwanqana, Renato Van Schalkwyk, and Adrian Louw tour the Salem Radio New York facilities with chief engineer Andy Gladding (pictured in rear) and assistant production manager Alex Garrett (pictured in front).
and Howie Carr encouraging listeners to donate and raise funds for the DAV of Massachusetts’ homeless shelter and transportation programs. iHeartMedia Boston director of operations, news, talk and sports Bill Flaherty says, “Once again, the WRKO listeners responded in support of our Veterans. Their generosity provides much needed services for those who sacrificed so much for our country.” Since 2016, the DAV Radiothon has raised over $1,125,000 to benefit veterans in the community.
DeLusant and Kurtz will report to Bernie Weiss, division president, iHeartMedia. DeLusant and Kurtz will be responsible for managing multiple platforms across New York and Chicago iHeartMedia brands. In these newly appointed positions, both region presidents will work closely with the sales, programming and digital teams for all station brands in the New York and Chicago markets and will also have direct oversight of the respective sales teams. “I’m thrilled to promote both Steve and Adam. It’s especially rewarding to find the best candidates for key leadership roles in your own buildings,” Weiss tells TALKERS. “They’re extremely knowledgeable about our ever-evolving business and have built some of the best media sales teams in the country. I’m confident that they will continue to elevate our New York and Chicago operations to even greater heights and continue to drive revenue.” Prior to his new role, Steve DeLusant has held the position of SVP of sales for iHeart New York since January 2020. 
Earlier in his career, DeLusant was senior account executive for Emmis Communications and a sales associate for WLTW. Adam Kurtz is a seasoned media veteran with 23 years of sales experience at iHeartMedia including 14 years in sales management. Kurtz began his media career at WLIT in Chicago where he was an account executive for nine years.
These episodes feature Chachi’s special guests Al Roker, longtime weatherman on NBC’s The Today Show and co-anchor of the iconic morning show’s third hour, and Patsy Smullin, owner/president of California Oregon Broadcasting, and host of the successful television interview series, Up Close and Personal. Roker and Smullin will be among those honored next week as Giants of Broadcasting by the Library of American Broadcasting Foundation at the 2024 Giants of Broadcasting & Electronic Arts luncheon and awards ceremony. The event will be held on Tuesday, November 12th at Gotham Hall in New York City. To listen to these new “Chachi Loves Everybody” podcast episodes, please 
Audacy names Jonathan Peterlin (pictured above right) as afternoon show co-host on 92.3 The Fan (WKRK-FM) in Cleveland. Peterlin will join co-host Nick Wilson (above left) and be heard weekdays from 2:00 to 7:00 pm ET. Peterlin had previously served as the station’s evening host since 2022. “We believe Jonathan’s addition and presence on the show will bring a unique passion and energy to afternoon drive,” said Keith Britton, the station’s brand manager. “He has shown both the ability and readiness for this move and we are full speed ahead in our commitment to providing our listeners with the most engaging sports talk and entertainment on a daily basis.” “92.3 The Fan and its listeners have been with me through every major chapter of my life, and this station has been a constant presence in my world,” said Peterlin. “Afternoon drive in Cleveland is the pinnacle of what I’ve always aspired to, and I truly couldn’t imagine a better person to share this journey with than my good friend, Nick Wilson. I’m extremely thankful for the chance to continue this journey with the listeners and the team at 92.3 The Fan.”
Cumulus Media Inc. today (11/4) announced operating results for the three and nine months ended September 30, 2024. Mary G. Berner, president and CEO of Cumulus Media, said, “During the third quarter, we delivered revenue and EBITDA in-line with pacing commentary and analyst estimates. Given the market challenges, we maintained our focus on what we can control. Specifically, we continued investing to drive growth in our digital businesses, including in digital marketing services which increased revenue nearly 40% in the quarter; capitalizing on areas of improvement in national and political ad spending; maximizing operating cash flow; and improving operating leverage through ongoing expense reductions.” Berner continued, “Looking forward, the advertising environment remains uncertain. Nonetheless, Cumulus has a valuable set of assets with which to navigate that uncertainty including: profitable and fast-growing digital businesses; a vast national platform that can reach audiences whenever and wherever they choose to listen; extensive feet-on-the-street local sales capabilities which allow us to walk product through the door; premium programming with particular strength in sports and news/talk; an extensive untapped audio library; and a leadership team with a strong track record of expense management and disciplined stewardship of capital. As we continue to execute against our priorities, we see many paths for leveraging these assets to maximize the value they produce for our shareholders.”
iHM Portand Adds Sean Highkin as Trail Blazers Correspondent on WPOJ-AM. iHeartMedia Portland’s Rip City Radio 620, “Your Home of the Portland Trail Blazers,” announced today (10/24) that acclaimed sports journalist Sean Highkin will join the station as the Portland Trail Blazers correspondent, effective immediately. He will provide comprehensive coverage of the games, practices, press conferences and everything revolving around the Portland Trail Blazers on their flagship station. Highkin brings over a decade of experience covering the NBA, including seven years dedicated to the Portland Trail Blazers. As a trusted voice in basketball, his experience includes contributing to national outlets such as Bleacher Report, USA Today, The Athletic and NBC Sports. In 2023, Highkin was named Oregon Sportswriter of the Year by the National Sports Media Association. “Sean’s knowledge, expertise and impressive track record will elevate and take our Trail Blazers coverage to the next level,” said Marshal Burgess, metro president of iHeartMedia Portland. “His insightful analysis and in-depth reporting have made him a respected voice in the sports journalism community, and we are thrilled to have him join the iHeartRadio Portland team.”
New York Festivals 2025 Radio Awards Announces Distinguished Grand Jury. The New York Festivals® Radio Awards has announced its 2025 Grand Jury. The 2025 Radio Awards Grand Jury features over 100 global leaders from the radio industry across six continents. This distinguished panel comprises world-class content creators, industry visionaries, and iconic voices. Recruited from renowned companies, these directors, producers, journalists, writers, and sound artists are celebrated for their innovation and engaging storytelling. “The robust world of audio storytelling today is fully represented in the 2025 edition of the Grand Jury,” said Rose Anderson, EVP/executive director, New York Festivals Radio Awards. “From audiobooks to podcasts, from investigative journalism to live events, and from mystery to social justice, this year’s jury members volunteer their time and lend their expertise.” The New York Festivals Radio Awards provides a platform to celebrate creative storytellers from around the world. For 67 years, NYF has recognized both innovation and exceptional quality in broadcast audio content across all genres and platforms since 1957. Since 2023, The National Press Club, has partnered with New York Festivals to honor the highest scoring news program across the Coverage Of Breaking News Story, Coverage Of Ongoing News Story, Nonfiction Series, Investigative Journalism Podcast, and News Podcast categories. The winner will be announced during the 2025 Storytellers Gala in April. NYF’s Radio Awards receives entries from radio stations, networks, and independent producers from over 30 countries around the globe. The mission of the competition is to honor the achievements of the men and women who make up the global audio storytelling community. To see complete list of Grand Jurors click here 
this year’s Benztown 50 is the presentation of the voiceover industry’s highest honor, the Chris Corley Lifetime Achievement Award, to Ann DeWig. Benztown president Dave “Chachi” Denes says, “We are thrilled to recognize the top 50 VO artists in the U.S. and Canada for 2024, along with the peer-voted ‘Best of Format’ honorees and the great Ann DeWig, recipient of the Chris Corley Lifetime Achievement Award. These individuals represent the pinnacle of audio branding and are synonymous with many major brands in our industry. Fifteen years ago, when we began working with VO talent, I never imagined we would collaborate with the best in North America. I am incredibly grateful for their support; without it, Benztown would not be where it is today. As we celebrate these honorees, we also honor all world-class VO talent and the emerging voices that shape the future of the industry.” 
Andrea Mitchell to Receive Prestigious Award. Alliance for Women in Media (AWM) has announced that Andrea Mitchell, NBC News chief foreign affairs correspondent and chief Washington correspondent, will be honored with the prestigious Gracies Icon Award at the 2024 
Radio One Charlotte, in partnership with Second Harvest Food Bank of Metrolina, is presenting an all-day radiothon today (10/17) to support those affected by Hurricane Helene. This event is taking place from 6:00 am to 7:00 pm across Radio One Charlotte stations: WOSF, WFNZ, WLNK, WPZS, WOSF-HD2 and heritage news/talk WBT. Marsha Landess, Radio One Charlotte regional VP, tells TALKERS, “We are focusing the power of our six radio stations to help raise funds for the relief efforts for our neighbors in the western part of our state. We know their lives have been turned upside down, and we want to do our part to assist them in rebuilding and recovering. Our goal is to raise a substantial amount to help them begin to put their lives back together. Every dollar counts, whether large or small.” Kay Carter, CEO of Second Harvest Food Bank of Metrolina, adds, “Everyone at Second Harvest Food Bank of Metrolina is so grateful to Radio One for all their efforts to assist us as we work to help the many victims of Hurricane Helene. The needs are great, and we want to thank all the radio stations and their listeners for considering a donation to the Radiothon. We promise to use the donations wisely to provide food and other supplies throughout the affected areas.”
Even as its stations were airing hundreds of hours of continuous live news and storm coverage during hurricanes Helene and Milton, Cox Media Group (CMG) was raising nearly $1 million and providing food, water and necessities for impacted people and communities. That includes taking mobile charging stations into communities for people to charge their phones and other devices. Hurricane relief efforts took place across CMG’s southeast TV and Radio stations. “These efforts by our CMG family highlight the indispensable role of our stations – and our entire broadcasting industry – as we work together to make a powerful and positive impact on the communities we live in and serve,” said Dan York, CMG’s president/CEO. “As importantly, none of this would have been possible without the incredible support from our local partners and audiences. The response of our viewers and listeners has been nothing short of remarkable.” CMG radio stations include news/talker WDBO 107.3 / AM 580 in Orlando.
Premiere Networks personality Clay Travis co-hosted “The Clay Travis and Buck Sexton Show” live from affiliate News Radio 570 WWNC in Asheville, NC (10/11). Travis toured the area via helicopter to witness the extensive damage from Hurricane Helene in an effort to continue raising awareness, funds and volunteers for hurricane relief that will be needed for months to come. During the visit, WWNC morning host/news director Mark Starling joined the broadcast for a powerful conversation about the devastation the community has experienced. He detailed how the station covered Hurricane Helene, providing vital information to the Asheville community including coordinating rescue efforts and reuniting families. Starling, who stayed at the station for 14 days straight during the hurricane, said: “…when TV couldn’t do it, the newspaper couldn’t do it, there was nothing online, the only thing left was AM/FM radio. All seven stations stayed on the air simulcasted… we were wall-to-wall…what we wanted to do here at the radio station, at iHeart Asheville, was we wanted to show the community that we can get through this. And we’ve been kind of repeating this line: ‘community is the answer to this crisis.’ …what we have seen is the absolute best in humanity in an absolute horrific, horrific time.” Listen to their full conversation 
Keenan coached big time teams in the Soviet Union, Russia, Canada, China, the U.S. and more for over five decades! What does it take to be a leader in the competitive and often cutthroat world of major league professional sports? How have the generations of young athletes changed over this stretch of time? What is the state of sportsmanship in today’s culture? What is it like dealing with the media from a professional sports perspective? How is sports culture different around the world? How is gambling impacting sports? Is hockey enjoying healthy growth as both a sport and a business? These questions and more are tackled in an informative and universally interesting conversation between Harrison and Keenan. Keenan, considered one of hockey’s most controversial and intriguing figures, has just released an autobiography titled Iron Mike: My Life Behind the Bench (Randon House Canada, 2024).
According to a report in The Forum, Fieldstone Group, which owns Fargo heritage radio station “The Flag” at AM 1100 / FM 92.3, is planning to purchase WDAY Radio from Forum Communications, owner of WDAY-TV and The Forum. In November 2020, Fargo-based Fieldstone Group began managing WDAY. If the sale is approved by the FCC, Fieldstone will own the 102-year-old AM radio station, its online properties, social media accounts, and transmitter/tower site. Terms of the sale were not immediately disclosed by the buyer or the seller. “We are thrilled to see this day arrive,” said Steve Hallstrom, president and managing partner of Fieldstone Group. “We thank the Marcil family and the leaders and staff of Forum Communications for a great partnership these last four years. WDAY Radio has always had a tradition of serving the community with great news, weather, ag, and sports and we’ve enjoyed the journey of growing those elements with the help of our friends and partners at Forum Communications.” Hallstrom said it’s been important to have WDAY Radio “serve the community with quality local programming from sunrise to sunset, which is becoming a rarity in our business. I also want to thank our listeners for their loyalty and the many local businesses and organizations that have trusted us with their advertising and marketing dollars.” Fieldstone Group also owns KTGO “The Flag” in Tioga, N.D, at AM 1090 and FM 92.7, three stations in Grand Rapids, Minn: KOZY 1320 AM / 93.1 FM, KMFY 96.9 FM and KBAJ 105.5 FM; and The McKenzie County Farmer newspaper based in Watford City, N.D. “WDAY Radio is North Dakota’s longest-serving broadcast operation,” said Scott Hennen, VP/partner of Fieldstone Group and general manager of WDAY Radio from 2001-2009. “It is an honor to take ownership of this iconic community source of information.”
This edition explores game-changing shifts in creativity, artificial intelligence, measurement, and audience activation—highlighting key trends crucial for navigating the evolving ad environment. KEY FINDINGS: According to research compiled in the guide, emotional messaging is gaining renewed importance in audio advertising, driving an 8.2% increase in consumer action with ads that evoke positive feelings. In the creator economy, “test and see” strategies are becoming obsolete, as authentic creator partnerships are now essential to media plans. In fact, 40% of advertisers are shifting from one-off campaigns to year-long collaborations with creators, recognizing the lasting value these partnerships offer.