Mason Promoted to OM for Spoken Word in Nashville
Cumulus Media promotes Paul Mason to spoken word programming operations manager for Nashville’s news/talk WWTN-FM “SuperTalk 99.7” and sports talk WGFX-FM “104.5 The Zone.” Mason takes over the news/talk programming position previously held by Dan Mandis, who remains host of “Nashville’s Morning News” on WWTN-FM. Cumulus Media Nashville VP and market manager Allison Warren says, “Paul
Mason, a visionary leader who has successfully guided our sports station for the past four years, is now poised to bring the same focus, passion, and energy to our news/talk station – ‘SuperTalk 99.7 WTN.’ With an exciting blend of local hosts delivering both local and national stories in an informative and engaging manner, Paul is ready to lead this station to new heights. As we recently launched the SuperTalk YouTube channel, we anticipate continued dominance in spoken word content under Paul’s steady guidance. I would be remiss if I did not at the same time thank Dan Mandis for his outstanding leadership of the station over the last 10 years. Dan has successfully managed both the station, especially through challenging times, and breaking news while maintaining hosting duties and we look forward to letting him settle into his weekday morning show.” Mason comments, “SuperTalk 99.7 WTN’s reputation in the news/talk format is among the elite. Dan Mandis has built a strong brand, and I look forward to working alongside not only Dan, but with the entire on-air staff (Chris Hand, Matt Murphy, and Brian Wilson), and our producers. The recent launch of SuperTalk TV has positioned WTN to continue to be a leader in news/talk. WTN has loyal clients and listeners, and we are committed to bringing stories, news, and opinions in a meaningful and engaging way. I’m humbled and thankful for the trust Allison Warren, Brian Phillips, and John Dimick have in me to lead spoken word at Cumulus Nashville.”
When market leaders drop rates, what comes next?
The fourth of four rounds of ratings data from Nielsen Audio’s May 2024 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey covered April 25 through May 22. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeways from this group of markets. In Austin, Waterloo Media’s news/talk KLBJ-AM is steady with a 4.4 share (weekly, 6+ AQH share) and remains ranked #7, while in Raleigh, iHeartMedia’s news/talk WTKK-FM adds a full share for an 8.3 share and climbs to the #2 rank, and in Indianapolis, Urban One’s news/talk WIBC-FM rises 1.2 shares for a 6.9 share finish that lifts it to the #4 rank. In Milwaukee, iHeartMedia’s news/talk WISN posts its ninth straight #1 rank after adding 1.8 shares to finish with a 12.1 share. 
In case you missed it, honesty was on full display at Friday’s TALKERS 2024: Radio and Beyond conference.
Got young local radio news talent? CONGRATULATIONS, for five reasons:
News and The World. Lothian is currently the executive producer of “The World.” GBH president and CEO Susan Goldberg states, “Dan has impeccable credentials and is respected by colleagues throughout GBH and by journalists across the globe. With his background in both breaking news and longform features, and with deep experience in radio, television, and across digital platforms, he is ideally suited to lead coverage for today’s audiences.” Additionally, Tinku Ray, currently managing editor for “The World,” will be promoted to executive editor of the program.
What happened to us? Unless we move quickly, the radio business stands to lose the final frontier: in-car listening.
be able to alter the course of established radio stations and the marketplace of ideas before the 2024 election or even soon thereafter. Harrison told “America at Night” host Rich Valdés last night (5/22) that radio is far too idiosyncratic an industry – already run by too many people who don’t understand how it really operates – for someone (who also doesn’t really have first-hand experience in the field) to just step in and make drastic alterations to entrenched stations, formats, audiences and sponsors just to make a political statement. Harrison states, “There are more 
expedient uses of his money if that is his main purpose. After all, not all Audacy stations are conservative news/talkers… many are music, sports and a variety of formats. How inefficient such a move would be!” Harrison went on to say that radio is still an extremely powerful and potentially lucrative medium if only its present owners and operators believed in it and invested in its programming and marketing. He encouraged radio broadcasters to understand and believe in the “esthetic of ‘radio’ and not be so anxious to bail out into the utilitarian term ‘audio.’” Harrison and Valdés tied the discussion into the current news about the AM for Every Vehicle Act currently making its way through Congress stating that radio is still a lifeline for service to the community as a place for information, education, and entertainment and that eliminating it from automobile dashboards would be about “five to 10 years premature.” 
“Clay Travis & Buck Sexton Show.” Outkick SVP and managing editor Gary Schreier says, “OutKick continues to be authentic, unfiltered, and driven by common sense. We continue to feature topics that most sports sites refuse to cover. Our ability to stand out amongst the rest of the industry is reflected positively by the strength of our numbers every month.” The platform also recently expanded the “Tomi Lahren is Fearless” program from evenings three days per week to a daily show running live at 1:00 pm ET. 
stations, prominently acting as the morning show in both markets, offering a fresh and dynamic start to the day. This partnership marks a significant expansion of Podcast Radio’s format into the American radio landscape, promising to offer Missouri listeners a novel way to explore podcasting content through traditional radio. Listeners will hear top-quality podcast content from across North America and the world, while also giving airtime to local Missouri podcast content. Localized imaging and station IDs will feature across ‘Podcast Radio Missouri’ broadcast hours, which also include original interviews with podcasters. Gene ‘Bean’ Baxter acts as lead interviewer, delving deep into the methodology and personality of both local and national podcasts and their creators.” Alpha Media EVP of content Phil Becker says, “We’re excited to partner with Podcast Radio to bring this innovative format to our listeners in Missouri. This partnership underscores our commitment to delivering fresh, engaging content that resonates with our communities. While we are launching on one station in two Missouri markets, our goal is to expand the format to our other two Missouri markets.”
Historically, the beginning of the Major League Baseball season has been good to radio stations that serve as flagships for play-by-play, often bringing new cume to their ratings. Today, TALKERS managing editor Mike Kinosian looks at how flagship stations performed during Nielsen Audio’s April PPM survey. He notes, “Generally speaking, Major League Baseball radio flagships enjoyed a solid first at bat in Nielsen Audio’s 2024 rating season (March 28 – April 24). There was a (6+) March 2024 – April 2024 uptick in approximately four of every five applicable flagship cases (81%); 15%dipped; and 4% were flat.” iHeartMedia’s news/talk WLW, Cincinnati (Reds) saw the biggest leap in AQH share rising from an 11.3 share in March to a 13.3 share in April (retaining its #1 rank as well). 
The second of four rounds of ratings data from Nielsen Audio’s April 2024 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey covered March 28 through April 24. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM dips two-tenths to finish with a 4.6 share (weekly, 6+ AQH share) and slides back to the #6 rank, while Hubbard Broadcasting’s all-news WTOP-FM loses one-tenth to finish with a 7.8 share good for the #2 rank. In Boston, iHeartMedia’s news/talk WRKO declines one-tenth for a 3.3 share finish and holds steady at the #12 rank, while sister all-news WBZ-AM rises three-tenths to a 4.9 share, yet it falls one spot to the #7 rank. In Seattle, Bonneville’s news/talk KIRO-FM dips one-tenth to a 3.8 share and slides down to the #10 rank, while Lotus Communications’ all-news KNWN-AM/FM loses one-tenth to finish with a 2.4 share and remains ranked #18. 
of $3.5 million for the same period in 2023, “primarily due to the $6 million gain on the sale of an investment in BMI holdings and lower interest expense.” Company CEO Caroline Beasley states, “Beasley continues to advance our core initiatives, which are focused on driving revenue and cash flow, including our digital transformation, revenue diversification and expense management initiatives. We expect digital to account for between 20% and 25% of total revenue in 2024, driven by the ongoing growth and success of our premium content creation and digital services. On the new business front, our dedicated sales teams are leveraging the tremendous audience reach and engagement of our platform to attract new advertisers. In summary, Beasley’s underlying fundamentals – mainly, our local audio and digital platforms and audience engagement – remain strong. We are proud of our teams’ steadfast commitment to delivering exceptional content and services to our listeners, advertisers, online users and sports fans, and remain confident that the actions we are taking to transform our company and strengthen our balance sheet, are laying the foundation for future growth and success.”
workers’ first contract. The union says iHeartMedia has “violated Section 8(a)(1) of the National Labor Relations Act ‘by restricting protected Section 7 speech, by engaging in intimidating conduct and by interrogating employees about their support for the union.’” 
The union’s complaint adds, “When we have posted flyers about the union, management has removed these materials within the day, often within minutes… union members have received emails discouraging this activity, pointing out company policies about distributing literature in working areas, without acknowledging our federally protected right to discuss our working conditions or to distribute information about our union to our colleagues. Non-bargaining-unit employees and managers have used common work areas to openly disparage our union literature and efforts to inform unit members.” iHeartMedia has not responded publicly to the grievance. 
The fourth and final round of ratings data from Nielsen Audio’s March 2024 PPM survey has been released for: Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford. The March 2024 survey period covered February 29 – March 27. TALKERS managing editor