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Industry Views

Monday Memo: Matter, and Money Will Follow

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgThere has never been more news. And news has never been more quotable. It costs two-plus cents to make a penny.

Events impacting everyday life are unfolding around-the-corner, around-the-world, around-the-clock. The listeners our advertisers want as customers are in “What NEXT???” mode.

There have never been more places to get news. And the broadcasters that monetize information best have evolved what we used to call “a radio station” into a multiplatform source of content pertinent to its target listener. Trusted call letters are the surname shared by digital siblings.

Being known for helpful information is key. My client stations image relentlessly as “Your Only Local News Radio.” If you are too, rip me off, and burn-it-in.

But imaging merely talks-the-talk. All the promos in the world won’t walk-the-walk. We become habit-forming by delivering information that is relevant and useful and enabling and easily understood and seems up-to-date.

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Accordingly:

  • When we report information-given-to-us (press releases, etc.), rewrite to succinctly convey what the story means. Typically, press releases are about the sender. Our lead sentence needs to be about how-it-matters-to the listener.
  • Keep it fresh. The second and third time someone hears a story word-for-word, the little voice in his/her head says, “You already told me that.” Every effort we make to update copy is worth it.
  • Listen to your on-hour network, for three reasons: Emulate their crisp copy style, which conveys the consequence of items being reported. And emulate their delivery. Note how FOX News Radio morning anchor Dave Anthony sounds like he’s talking, not reading. And listen for opportunities to localize big national/international stories.

What is being reported by national media, how does it hit home, and who locally can comment or explain?

  • How is DOGE government downsizing impacting people in your state, in your city? Most of the federal workforce does not live in Washington/Maryland/Virginia.
  • We pray for ailing Pope Francis. When he passes, who from your diocese or parish can you interview? “The Conclave” won an Oscar and was nominated for eight.

Music radio is in the fight of its life with streams, and too much talk radio is an angry caricature. Matter most, and money will follow.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

More from TALKERS Generations 2025 at IBSNYC

By TALKERS | by TALKERS

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Pictured above is Talk Media Network nationally syndicated talk host Dr. Daliah Wachs introducing the “Radio’s Place in a Diverse, Digital World” panel.

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Pictured above is WGDJ, Albany owner and talk host Paul Vandenburgh making a point while speaking on the “Launching and Managing a Career in a Changing Media Industry” panel.

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Pictured above is WICC, Bridgeport talk host Lisa Wexler discussing the talk host’s responsibility to their listeners to be truthful with their audience.

All photos by Olivia Mannarino.

Industry News

TALKERS Generations 2025 at IBSNYC

By TALKERS | by TALKERS

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Pictured above is Bold Gold Media Group and Bold Gold Media Foundation CEO Vince Benedetto (left) with WPG, Atlantic City morning host Harry Hurley (right). Hurley is presenting Benedetto’s Foundation with a $5,000 grant from Hurley’s own charitable organization. Benedetto also delivered the keynote address and Hurley served as a moderator at the TALKERS Generations 2025 program on Saturday (3/8) at the IBSNYC 2025 conference.

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Pictured above is WRFH, Hillsdale general manager and lecturer in journalism at Hillsdale College Scot Bertram (right) and Vince Benedetto (left). Both took part in the “Old School/New School/Next School — Learning from Each Other” panel discussion. The panel was sponsored by Comrex.

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Pictured above are (from l-r) Texas-based talk radio host Chris Krok; consultant and WPHT, Philadelphia and Talk Media Network syndicated talk host Walter Sabo; WGDJ, Albany owner and talk radio host Paul Vandenburgh; and TALKERS VP/associate publisher and Harrison Legal Strategies senior partner Matthew B. Harrison sitting on the “Launching and Managing a Career in a Changing Media Industry” panel. The panel was sponsored by Dr. Asa

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Pictured above are Harry Hurley (left) and Red Apple Media Group and WABC, New York owner John Catsimatidis (right) during a one-on-one fireside chat titled, “Setting the Stage.” This segment was sponsored by The Ramsey Show.

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Pictured above are (from l-r): Westwood One talk radio host Rich Valdes; WABC, New York journalist and talk host Dominic Carter; and Salem Radio Network talk host Mike Gallagher on the “Radio’s Place in a Diverse, Digital World” panel, sponsored by Radio America and Our American Stories.

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Pictured above are (from l-r): WICC, Bridgeport talk host Lisa Wexler; iHeartMedia VP news/talk/sports Chris Berry; and WRVA, Richmond, Virginia talk host Jeff Katz on the “Finding Truth in an Age of Misinformation” panel, sponsored by Premiere Networks.

TALKERS will present more coverage from Generations 2025 at IBSNYC 2025 throughout this week.

All photos by Olivia Mannarino

 

Industry Views

Monday Memo: ChatGPT, Carefully

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgObservation, as a heavy CNBC viewer: Artificial Intelligence is to 2025 what Dot Com was to the late 1990s, game-changer… and shiny object.

Everyone seemed to be chanting “AI” at this year’s CES. In a previous column here, I offered, from experience, some Do’s-and-Don’ts for crafting commercial copy. And as vendors are applying AI to various other broadcast content and operational functions, I asked the app itself: “How would you caution radio broadcasters against over-reliance on ChatGPT?” SECONDS later, the robot replied:

“Here are some key points to consider:

1. Maintain Authenticity: Radio broadcasting thrives on the personality and authenticity of its hosts. Relying too heavily on AI-generated scripts or content can make broadcasts feel robotic, inauthentic, or detached. Listeners tune in to hear the voice, opinions, and personality of the broadcaster, not just information being read off a script. ChatGPT is great for generating ideas, but it shouldn’t replace the genuine voice of the host.

2. Human Connection: One of the strengths of radio is the personal connection that hosts build with their audience. This connection comes from spontaneous moments, personal anecdotes, and relatable conversations. AI can’t replicate the unique, emotional bond that a human broadcaster forms with listeners. Overusing AI could distance the host from the audience and make the show feel more like a recorded message than a live, engaging experience.

3. Accuracy and Fact-Checking: While ChatGPT can generate a lot of information quickly, it’s not always accurate or up-to-date. Broadcasters need to be mindful that AI-generated content might contain errors, outdated facts, or biased perspectives. Relying on AI without fact-checking could lead to broadcasting misinformation, which can seriously damage the station’s credibility.

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4. Tone and Nuance: AI like ChatGPT can struggle with tone, emotion, and subtlety in language. Radio broadcasters need to ensure that the tone of the broadcast fits the subject matter and the audience. AI might miss the mark on this, especially in more nuanced or sensitive topics. A human touch is often needed to tailor the message effectively.

5. Audience Engagement: ChatGPT can provide content, but it can’t engage with listeners the way a broadcaster can. Over-relying on AI could take away opportunities for live interaction, audience call-ins, and real-time feedback. Broadcasting is about creating a dialogue, not just delivering information, and AI isn’t capable of fostering real-time, dynamic conversations.

6. Creativity and Innovation: While AI can assist with generating ideas, true creativity comes from the human mind. Broadcasters should focus on bringing fresh, original ideas to the table—things AI can’t easily replicate. Over-relying on ChatGPT might limit creativity, turning broadcasts into predictable, generic experiences.

In summary, while AI tools like ChatGPT can be incredibly useful for research, inspiration, and content generation, broadcasters should ensure they don’t lose the human element of their shows. Maintaining authenticity, personal engagement, and creativity are key to keeping radio content fresh and compelling. AI should be a tool, not a substitute for the broadcaster’s unique voice and connection with the audience.” 

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

IBS/TALKERS GENERATIONS 2025 Conference – Begins Today

By TALKERS | by TALKERS

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Presenting an innovative new industry conference. The launch of a new and innovative TALKERS industry conference – “GENERATIONS 2025” – that will be co-located at the forthcoming Intercollegiate Broadcasting System (IBS) conference – IBSNYC 2025 – is set for Friday and Saturday, March 7-8 at the Sheraton New York Times Square Hotel. The four-hour TALKERS event will take place between 12:30 pm and 4:30 pm on Saturday, March 8 in the heart of the iconic IBS gathering. It will feature an array of six dynamic sessions with 19-plus luminary industry speakers including a keynote address, fireside chat, and four panel discussions that will tackle such topics as “Launching and Managing a Career in Talk Radio/Talk Media,” “Old School, New School, Next School: Learning from Each Other,” “Radio’s Place in a Diverse, Digital World,” “Finding and Delivering Truth in an Age of Misinformation,” and much more. TALKERS is also serving as the Presenting Sponsor of the entire IBSNYC 2025 event.

 Please click here for the latest, updated agenda.

 Please click here for the latest registration information. 

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Pictured above are TALKERS VP/executive editor Kevin Casey (left) and TALKERS VP/associate publisher and Harrison Media Law senior partner Matthew B. Harrison (right) at day one of the IBSNYC 2025 event.

Industry News

Former Radio Exec Billy Freund Dies at 58

By TALKERS | by TALKERS

Billy Freund, former senior executive at Katz Media, Triton Media, Westwood One, and other entrepreneurial endeavors, passed away on Monday (3/3) at age 58 due to complications from Frontotemporal Degeneration and ALS. Freund leaves behind his wife Sue Freund, managing partner at Crossover Media Group. There will be a Mass the first week of April in Manhattan Beach, California, at American Martyrs Catholic Church followed later that day by a celebration of Billy’s life with family and friends. In lieu of flowers, the Freund family asks that contributions be made in Billy’s memory to The Association for Frontotemporal Degeneration.

Job Opportunity

Lotus Seeks General Sales Manager in Seattle

By TALKERS | by TALKERS

Lotus Communications is seeking an experienced and results-driven broadcasting general sales manager to lead their sales team and drive revenue growth across our diverse broadcasting portfolio. The GSM directsimg the team to develop, sell and service local business. The position is responsible for delivering assigned revenue targets through managing sales team efforts, developing sales talent and monthly business planning. The GSM develops relationships with businesses, engages with networks such as chambers, business alliances etc. to uncover opportunities within the local market. The GSM will maintain an account list while helping the sales team sell and develop cohesive campaigns for new direct businesses. Send your resume here.

Features

New York Radio Team Finds a Home in Cape Town

By TALKERS | by TALKERS

By Dr. Andrew Gladding, EdD
Chief Engineer
WMCA / WNYM, New York

 

The power of broadcast radio stems from its genesis, which is the use of audio technology and storytelling to transmit messages to large audiences. As industry professionals, we are all acquainted with the power and reach that our trade provides. However, all stories must begin with the spark of an idea. In the case of the curious collaboration between a college radio station in New York and a community radio station in South Africa, this idea started with a simple conversation.

The relationship between 88.7FM WRHU Radio Hofstra University and 89.5FM Bush Radio in Cape Town South Africa began purely as a matter of proximity. In the winter of 2018, I happened upon Bush Radio while in South Africa while on a family vacation. Meeting the passionate broadcasters at Bush Radio has resulted in a fruitful broadcast collaboration spanning six years and many exchanges of audio, information and support between our two broadcast organizations. Students at WRHU in New York, WRCT in Pittsburg and members of Bush Radio  co-produce a weekly show called “The 1World Community Radio Show,” which features interviews and music from around the world. WRHU’s Ricky Hubert, WRCT’s Cody Hmelar and Bush Radio host Lydia Marwanqana connect weekly to create a truly unique program that provides a world stage for young, aspiring talent. The show has become a centerpiece of programming for both stations and an example of how stations across the globe can work together to create engaging, community focused audio content. It has also allowed staff members from both stations to develop insight into each other’s cultures and communities.

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Pictured above (from l-r) are: Sturgeon Records President David Chapman, Salem NY Chief Engineer Andy Gladding, Bush Radio engineer Renato Van Schalkwyk, WRHU general manager John Mullen, Bush Radio managing director Brenda Leonard, Bush Radio host Jasnine Roberts, WCWP general manager Dan Cox and WKZE “Night Shade” host Paul Higgins at the Bush Radio Studios in Salt River, Cape Town.

In the fall of 2024, members of Bush Radio came to New York City and Washington DC  to cover the presidential elections. The purpose of the trip was to find new ways to combat journalistic misinformation. The visit exposed Bush Radio staff members to American journalistic values, broadcast operational practices provided the international broadcasters with an up-front look at the US democratic process in action.

In February of this year, In the spirit of maintaining and strengthening our broadcast partnership, five members of New York radio and audio media , including myself, traveled to Cape Town to see how the Bush Radio folks used their FM reach and power to serve their community. The goals of this part of the exchange were to deepen our understanding of South African media, operations, practices and workplace culture. We went into this journey with our minds and hearts wide open, ready to see how the craft that we know and love was practiced on the other side the world.

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Pictured above is Andy Gladding working with Bush Radio engineer Renato Van Schalkwyk to install Comrex hardware in the Bush Radio Air Studio.

The results of this visit were eye opening. During our visit to Cape Town, we observed several similarities between our stations in New York and our South African counterparts. The Bush Radio staff was extremely dedicated to their station and took great pride in serving their community. They used their centrally located studies as both a broadcast center and training facility, with a thriving mentorship and intern program. We also noticed that they followed almost identical practices and standards as we do in the USA, ranging from technical specifications for broadcast engineering to maintaining programmatical integrity. Even the energy and excitement among the staff in the studios and reporting from the field was comparable to any well-run US broadcast entity. This is mainly due to the fact that the folks who run Bush Radio, specifically Managing Director Brenda Leonard and Program Director Adrian Louw, execute a comprehensive and extensive training and operational workflow at the station. Bush Radio holds the proud distinction of being the first licensed community radio station in South Africa, which was achieved with great effort and sacrifice during a time when the practice of community radio was non-existent in the country. Therefore, the management is very observant and powerful of the weight that they carry and this respect is passed along to the station members.

We also noticed some stark differences. Due to the relatively young nature of the South African democracy, there appeared to be a deeper connection between station and community. Bush Radio is involved in many different aspects of Cape Town governance, culture and outreach and this is reflected in their on-air product and station ethos. We also observed that many members of the general public were familiar with the station and proudly considered themselves to be regular listeners and supporters. The station was closely intertwined within the fabric of the community, which is both wide and diverse.

We also noticed that there was an intrinsic willingness between Bush and other community stations to work together. During our visit, we had the opportunity to visit a number of stations in communities around the Western Cape region, including Zibonele FM and The Voice of the Cape. We heard the term “partnership” and “sister station” during our visit many times, which demonstrated a visible willingness between teams at different organizations to work together and collaborate. I personally believe that this positive attitude for partnership and outreach has been a driving force in the successful collaboration WRHU has enjoyed with Bush Radio.

During our visit, the New York contingent felt this energy and openness, which in turn motivated us to jump into the spirit of the occasion. I personally worked with the Bush station engineering team on some facility maintenance and technical improvements, while other members of the crew lent their wisdom and knowledge to the venture. Laura Schaffer, the General Manager of Salem Media of New York had sent us down with a “broadcasters care package,” comprised of surplus equipment and spare parts from New York. The staff at Bush Radio was happy to receive the gear and began using it almost immediately.

The exchange of knowledge was not limited to technical engineering. WRHU’s John Mullen and Dan Cox ran a workshop on sales, marketing and workflow, while Sturgeon Records owner and engineer Dave Chapman taught the station members multi-track production. WKZE’s Paul Higgins, a world music producer, worked with the station’s air staff on interviewing techniques and even conducted an interview with famed producer Steve Lillywhite on 89.5FM, which was re-broadcast to the USA live. The experience of giving and sharing knowledge was both exciting and rewarding.

However, what we received in return was even more fulfilling. Even though we were strangers from another part of the world, we felt strangely at home at 89.5FM. The folks at Bush Radio were excited to show us their station, city and culture and made sure that we enjoyed a completely immersive experience. We saw all sides of the area, from the sparkling beaches and stunning views of the harbor from the top of Table Mountain to areas that were struggling and people that were fighting to survive. Throughout all of our travels, we noticed one constant: Radio was an integral part of all of the communities that we visited. Part of this can be attributed to a lack of broadband access across the region, but I personally believe a larger factor was based around the spirit of the South African people trusting in and embracing their local radio stations.

Considering this current period of uncertainty and transition in the US, it was refreshing to experience radio being used as a force for community connectivity, outreach and positivity in a far-away part of the world. Our team returned from the trip, refreshed with new ideas on how we could use our experience to grow and improve our own stations. One of these action items has gone into effect almost immediately. Since our return, the 1World Community Show has grown into an open-source network, which includes new domestic and international partners. Stations on the network now include WRCT-Pittsburgh, WCWP-LIU Post, WKZE-Red Hook, KCSS-UC Stanislaus, WVCR-Siena College and Kinvara Community Radio in Ireland, in addition to WRHU and Bush, all eager to share audio content and ideas. I personally hope to see the connection between all of our stations, along with this beautiful collaborative relationship, grow larger and endure way into the future. As one Bush Radio station member told me, “the color of our skin may be different, we may pray to other gods and we are from separate countries and cultures. However, our love for radio is above all that, which makes us all the same.”  Considering the diversity of storytelling that we each do with the power of broadcasting, it’s nice to know that our passion for the craft and industry can unite us and break down barriers. I look forward to our next adventure with the Bush Radio staff. If anyone reading this would like to get involved in radio outreach and establish a similar program or help expand technical support for our new “sister stations,” please feel free to reach out. Your contributions will not be unappreciated. You can find out more about the 1World Community Radio Network at www.1worldcommunityradio.com

Dr. Andrew Gladding his chief engineer at Salem Media Group’s WMCA and WNYM in New York. He can be emailed at andrew.gladding@salemcommunications.com

Industry News

Matt Jones Inks New Deal with iHeartMedia Kentucky

By TALKERS | by TALKERS

Air personality Matt Jones and iHeartMedia sign an exclusive five-year agreement for Jones to continue his current role as host of “Kentucky Sports Radio” on NewsRadio 630 WLAP-AM in Lexington, SportsTalk 790img AM in Louisville and 51 other stations around Kentucky. iHeartMedia Kentucky/Memphis area president Kristy Beebe states, “We are incredibly excited to extend our partnership with Matt Jones and ‘Kentucky Sports Radio.’ Matt’s unique insights and engaging style have made him a beloved figure in the sports community, and we are proud to continue bringing his show to our dedicated audience. This renewal underscores our commitment to delivering top-notch sports content and maintaining our position as the leading audio company in the region.”

Industry News

IBS/TALKERS GENERATIONS 2025 Conference Less Than One Month Away!

By TALKERS | by TALKERS

Agenda Graphic

The launch of a new and innovative TALKERS industry conference – “GENERATIONS 2025” – that will be co-located at the forthcoming Intercollegiate Broadcasting System (IBS) national convention – IBSNYC 2025 – is set for Friday and Saturday March 7-8 at the Sheraton New York Times Square Hotel. The four-hour TALKERS event will take place between 12:30 pm and 4:30 pm on Saturday, March 8 in the heart of the iconic IBS gathering. It will feature an array of six sessions with 19+ luminary industry speakers including a keynote address, fireside chat, and four panel discussions that will tackle such topics as “Launching and Managing a Career in Talk Radio / Talk Media,” “Old School, New School, Next School: Learning from Each Other,” “Radio’s Place in a Diverse, Digital World,” “Finding and Delivering Truth in an Age of Misinformation,” and much more.  TALKERS is also serving as the Presenting Sponsor of the entire IBSNYC 2025 event and will make several special presentations on both days at the conference’s exhibition hall.

In making the announcement TALKERS publisher Michael Harrison states, “If this great institution of radio is to survive, let alone thrive in the brave new world ahead, it must meet the challenge of connecting with young broadcasters and listeners… and it needs to do it without hesitation. 2025 will be a pivotal year for radio of all formats – especially our bailiwick of talk radio and talk media – on air and online. There is no radio arena featuring such a massive concentration of young broadcasters and listeners alike as that found in the nation’s college radio community.” Harrison adds, “TALKERS is proud to also serve as the IBS convention’s official 2025 Presenting Sponsor as a show of support and recognition of the organization’s great work and importance. We will live up to the theme of this debut event: ‘Old School, New School, Next School: Learning from Each Other.’ That will be a major take away – as well as the suggestion that the time has come for all broadcasters to begin thinking like entrepreneurs!”

The TALKERS “GENERATIONS 2025” segment of the larger IBS conference will be open to all IBSNYC 2025 registrants who will receive the benefits of its notably reasonable rates to attend the conference and reserve rooms at the hotel (hurry). But it is important to move quickly on this while the discounts are still available. For up-to-date information, please click HERE.

For further information about “GENERATIONS 2025” including sponsorship opportunities, please call 413-565-5413 or email info@talkers.com.

Industry News

Mid-West Family Broadcasting Announces Leadership Changes

By TALKERS | by TALKERS

Mid-West Family Broadcasting announces leadership changes at the company starting with Tom Walker’s transitioning from president to chairman of the board. Walker succeeded his father as president in 1998 and in this new role he will step back from daily operations to focus on the company’s governance and strategicimg direction. Thirty-year company veteran Dave Doetsch – who’d been managing the company’s South Bend and Southwest Michigan operations – is elevated to chief operating officer and chief revenue officer. Rockford, Illinois cluster manager Mike Paterson is promoted to chief financial officer. As a result, Kim DiGiovanni rises from VP/director of sales to general manager for Rockford. The company is in the process of selling its Springfield, Illinois stations to Woodward Communications and after that deal closes, Mid-West Family will own and operate 41 stations in seven markets: Eau Claire, La Crosse, and Madison, Wisconsin; Rockford, Illinois; South Bend, Indiana; St. Joseph-Benton Harbor, Michigan, and Springfield, Missouri.

Industry News

PodcastOne Reports Fiscal Q3 2025 Revenue Rises 22%

By TALKERS | by TALKERS

PodcastOne reports financial data from the third quarter of fiscal year 2025 and says revenue was $12.7 million, an increase of 22% over the same period in fiscal year 2024. The company also reports a net loss of $1.58 million, a decrease of more than 39% from the net loss of $2.6 million reported the same period a year ago. PodcastOne president and co-founder Kit Gray says, “The recent migration and partnership withimg Amazon’s ART19 hosting platform marks a major evolution for PodcastOne that enhances operational efficiencies while strengthening our monetization capabilities and audience engagement. This strategic move positions us to better serve advertisers and maximize the value of our content across our growing network.” He adds, “PodcastOne remains committed to delivering premium content while expanding our host and advertiser relationships. To date, we have grown our programming slate to 196 shows and surpassed 3.9 billion network downloads through key expansion deals, including our collaboration with A&E’s The History Channel, and the renewal of flagship podcasts hosted by Adam Carolla, Brendan Schaub, and Kaitlyn Bristowe. Looking ahead, we are focused on leveraging our leadership position in podcasting to drive sustainable growth through organic expansion, acquisitions, and strategic initiatives, creating long term value for our creators, partners, and shareholders.”

Industry News

iHeartMedia Seattle’s Sports Radio 93.3 KJR-FM Announces the Debut of the New “MJ in the Midday” Show

By TALKERS | by TALKERS

KJRiHeartMedia Seattle’s Sports Radio 93.3 KJR-FM, announced (2/10) the debut of the new “MJ in the Midday” show, effective immediately. “MJ in the Midday” will broadcast weekdays from 10:00 am – 1:00 pm.  MJ in the Midday’s host Marc James, started his sports talk radio career in Miami and Fort Lauderdale in 2004. His career highlights include afternoon drive host for an ESPN radio affiliate in Tampa, FL, WFNZ afternoon drive radio host in Charlotte, NC and morning host on 92.9 “The Game” in Atlanta, GA. His radio career led him to a TV studio anchor position for New England Sports Network (NESN) in Boston, MA, where he also hosted shows on WEEI radio station. Since 2020, James has worked for Sports Talk Florida covering sporting events in the Tampa Bay area and throughout Florida. He also hosted a college football podcast on the BLEAV Network.  “Sports Radio 93.3 KJR-FM is literally my dream job,” James tells TALKERS. “I am honored and eternally grateful to become part of this legacy station and its extremely bright future in Seattle.” Marc James “Marc James joining our family is big for us,” said Rich Moore, VP of programming for iHeartMedia Seattle. “We’re extremely excited to be bringing in a new passionate voice to the Seattle market. Marc’s experience and love for our market will win our listeners over for years to come.”  “We’re excited to welcome Marc James to the iconic call letters of KJR,” said Mark Glynn, area president for iHeartMedia Washington. “Marc’s infectious energy plus his dynamic and engaging personality will bring an exciting new spark to Seattle sports talk.”

 

Industry Views

SABO SEZ: Surprise Sells

By TALKERS | by TALKERS

By Walter Sabo
A.K.A. Walter M Sterling, Host
Sterling Every Damn Night, WPHT, Philadelphia
Sterling On Sunday, TMN

Walter M. Sterling

PPM meter measurement accurately reflects how most people listen to the radio. When a station is engaging, they leave the station on. When they are bored, they change the station. Station surfing can happen dozens of times an hour. The diary could not measure typical listener behavior. Diaries were a reflection of recall. No listener, driving at 70 MPH pulled over to write down station changes, they just guessed at their recalled radio behaviors and wrote them down.

The biggest flaw or fraud of both diary and PPM data editing was corrected this week by Nielsen.

• Nielsen/Arbitron has measured radio listening in 15-minute intervals, AQH, since the 1920s.

• The change to three minutes is intended to reflect changing listening habits and attention spans.

• The change is expected to benefit advertisers by increasing the number of people tallied who hear their ads.

• The change is also expected to benefit stations by increasing the number of quarter-hours they receive credit for.

Good news, it’s working. In an analysis of the first week of the new editing technique, ACs and adult music FMs have seen increases in AQH as high a 40%.

• Talk shows have enjoyed jumps of 25-31%

• The new editing strategy amplifies the inherent nature of the Meter: More topics the better. More change, the better.

A serious burden dumped on talk radio was the distorted edict that format consistency is essential to success. It is. And that’s exactly what it means FORMATICS, NOT TOPICS. 

“Formatics” cover station ID, branding elements, promo production, audio processing, phone number pitch, service element placement. BUT NOT THE SAME DAMN TOPIC ALL DAY.

The same topic all day is why stations that once had double digit shares, are selling off transmitter land to keep bond holders at bay.

People in social situations who only talk about one thing quickly lose friend and are considered bores. Sure, a few people hang around them all day, but new friends are rare. Do you see similarities to the belief that TALK is high AQH but low cume?  Low cume is a bad, unstable business. The new Nielsen editing rewards with higher AQH but only if content delivers constant surprises.

Consultant Walter Sabo a.k.a. Walter M Sterling has a nightly show “Sterling Every Damn Night” heard on WPHT, Philadelphia 10:00 pm – 1:00 am. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs Sundays 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com or Sabowalter@gmail.com. Meet Walter Sabo at GENERATIONS 2025 in NYC on March 8.

 

 

Industry News

Edison Research: The Top 50 Podcasts in the U.S. for Q4 2024

By TALKERS | by TALKERS

imEdison Research announces the Top 50 Podcasts in the U.S. based on reach for Q4 2024 among weekly podcast listeners age 13+. The list ranks podcasts based on total audience reach from Edison Podcast Metrics. Interviews were conducted continuously throughout the quarter in English and Spanish. Rankings are based on listening over the full period. All respondents reported listening to podcasts in the last week.

Since Q3 2024, the top four podcasts – “The Joe Rogan Experience,” “Crime Junkie,” “The Daily,” and “Call Her Daddy” – have maintained their rankings in that order.

1. The Joe Rogan Experience
2. Crime Junkie
3. The Daily
4. Call Her Daddy
5. This Past Weekend w/ Theo Von (+3 spots)
6. Dateline NBC (+1)
7. SmartLess (-2)
8. Stuff You Should Know (-2)
9. Morbid (+3)
10. Pod Save America (+9)

Top of the charts: “Pod Save America,” hosted by former Obama staffers, makes its debut in the Top 10, no doubt riding the wave of the political news cycle.

After a mid-September launch, “Talk Tuah with Hailey Welch“ quickly skyrocketed in popularity, debuting at #11. The last episode dropped in mid-December, one day before Welch’s $HAWK crypto debacle and subsequent lawsuit.

In the Top 50 for the first time: The November election likely contributed to several podcasts making their debut in the Top 50 this quarter. “Shawn Ryan Show” appears for the first time at #37, continuing its rise as an interview podcast featuring military veterans, intelligence operatives, and political figures. “The Charlie Kirk Show” breaks in at #49, leveraging Kirk’s influence as the founder of Turning Point USA.

“Candace,” Candace Owens’ independent show, debuts at #45, marking a strong entry following her controversial departure from The Daily Wire in March 2024. Owens launched “Candace” in June 2024 and its rapid rise makes clear her loyal audience followed her to her new venture.

Continued rise of conservative talk: In addition to the conservative talk podcasts making their Top 50 debuts this quarter, several established conservative voices moved higher in the rankings. “The Ben Shapiro Show” climbs from #22 to #14 and “The Megyn Kelly Show” sees a boost from #50 to #27. Meanwhile, “The Matt Walsh Show,” which was last in the Top 50 in Q3 2023, reentered the Top 50 at #45.

The podcast show ranker is derived from data collected continuously during the fourth quarter of 2024, interviewing 5,163 weekly podcast consumers age 13 and older in the U.S. Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase-behavior information. This ranker measures reach as a percentage of the weekly podcast listening audience.   For full details, please click here. Edison Podcast Metrics

Industry Views

RADIO: Old School, New School, Next School

By TALKERS | by TALKERS

By Michael Harrison
Publisher, TALKERS

MH IDTo say that I am excited about the forthcoming Intercollegiate Broadcasting System (IBS) conference coming up in New York City on Friday March 7 and Saturday March 8 is an understatement.  I am proud that TALKERS has taken on the role of “presenting sponsor” of the entire event and that this year’s iteration of the annual “TALKERS” conference will be taking a unique and groundbreaking turn toward the future of radio-oriented broadcasting within the context of the industry’s leading youth-oriented gathering.

On Saturday March 8, TALKERS will be presenting an exciting and hopefully productive set of consecutive sessions collectively titled “GENERATIONS 2025.”  The theme: “Old School, New School, Next School: Learning from Each Other.” It will be happening on Saturday March 8 between 12:30 pm and 4:30 pm and feature more than 19 luminous industry speakers who will be there to both inform and learn from the hundreds of leading college broadcasters from across America who will be in attendance.

IBSIf professional radio is truly concerned about an aging audience and a deteriorating “farm system” from which to recruit new talent, it’s time to connect with the largest concentration of young broadcasters and listeners found on the planet in America’s dynamic campus radio station and communications department scene.

Here are just three (of many) pointers I hope to share with the young radio broadcasters (and I know I will learn a lot – as I always do – just being in their presence):

• Radio will no longer be defined by the platform or “band” upon which it is delivered.  We all know that. But for it to survive as anything other than a public utility (i.e. a soulless audio delivery system), it must maintain the magic and esthetic that has carried “radio” across more than a century of glorious history. It must bring the essence of its specialnessto its necessary co-existence with extended video, graphic and digital cousin platforms.  Be proud to be radio.

• Professionals in the radio (especially talent) business and increasingly related “other” media would be wise to think entrepreneurially. At this point, most do not; they maintain an “employee” mentality – and that is an economic and soul-busting liability as we rapidly morph into the NEXT school. You no longer have to “break in” to the business by getting past a gatekeeper for the honor of creating product on a real platform.  You can make your own real platform as well as the business structure to support those efforts. Learn business.  Start a production company.

• Learn how to use Big Tech platforms such as YouTube (their algorisms are a blessing and a curse) but beware of the suppressive techniques employed by their owners to mysteriously control how the game is scored.  Stay on top of that.  The 21st century will require an updated approach to bolstering the increasingly quaint First Amendment.

Please read the stories directly below for up-to-date information about this important two-day event coming up in March.

Michael Harrison is the publisher of TALKERS.  His email is michael@talkers.com.   

 

Industry News

Outstanding Speakers Joining “GENERATIONS 2025” Agenda

By TALKERS | by TALKERS

The lineup of industry speakers set to speak at the forthcoming GENERATIONS 2025 conference being presented by TALKERS at the forthcoming Intercollegiate Broadcasting System (IBS) convention – IBSNYC 2025 – continues to grow.

Conference Mast

A stellar line-up of speakers have already signed up to speak at this groundbreaking industry event including (in alphabetical order): Vince Benedetto, CEO, Bold Gold Media Group; Chris Berry, VP News/Talk/Sports, iHeartMedia; Scot Bertram, General Manager, WRFH, Hillsdale College, Hillsdale, MI / Lecturer In Journalism; Mike Gallagher, talk show host, Salem Radio Network; Dom Giordano, talk show host, WPHT, Philadelphia; Lee Harris, Director of Integrated Operations, NewsNation / WGN, Chicago; Michael Harrison, Publisher, TALKERS; Matthew B. Harrison, Esq., VP/Associate Publisher, TALKERS; Harrison Legal Group, Senior Partner; Harry Hurley, morning talk show host, WPG, Atlantic City; Jeff Katz, talk show host, WRVA, Richmond, VA; Chad Lopez, President, WABC, New York, Red Apple Media Group; John T. Mullen, general manager, WRHU-FM/WRHU.org, Hofstra University, Hempstead, NY; Walter Sabo (a.k.a. Walter M Sterling), consultant / talk show host / WPHT, Philadelphia / Talk Media Network; Rich Valdés, talk show host, Westwood One; and Lisa Wexler, talk show host, WICC, Bridgeport; with several more to be announced in the next few days. See agenda and accompanying stories below.

Sheraton Times Square New York Hotel
New York East Room
Saturday March 8, 2025
12:30 pm – 4:30 pm

AGENDA

12:30 – 1:00 pm Keynote Address “Welcome to the Brave New World”

Speakers:
Michael Harrison, Publisher, TALKERS
Matthew B. Harrison, Esq., VP/Associate Publisher, TALKERS; Harrison Legal Group, Senior Partner

1:10 – 1:40 pm Fireside Chat “Setting the Stage”

Facilitator: Michael Harrison, Publisher, TALKERS
Special Guest: Chad Lopez, President, WABC, New York, Red Apple Media Group

1:50 – 2:20 pm Discussion: “Launching and Managing a Career in Talk Radio / Talk Media”

Moderator: Dom Giordano, talk show host, WPHT, Philadelphia
Speaker: John T. Mullen, general manager, WRHU-FM/WRHU.org, Hofstra University, Hempstead, NY
Speaker: Paul Vandenburgh, owner / talk show host, WGDJ Talk 1300 AM & 98.7 FM, Albany, NY
Speaker: TBA

2:30 – 3:00 pm Discussion: “Old School/New School/Next School – Learning from Each Other”

Moderator:  Harry Hurley, morning talk show host, WPG, Atlantic City
Speaker:  Vince Benedetto, CEO, Bold Gold Media Group
Speaker: Scot Bertram, General Manager, WRFH, Hillsdale College, Hillsdale, MI / Lecturer In Journalism
Speaker: Walter Sabo (a.k.a. Walter M Sterling), consultant / talk show host / WPHT, Philadelphia / Talk Media Network

3:10 – 3:40 pm Discussion: “Radio’s Place in a Diverse, Digital World”

Moderator: TBA
Speaker: Mike Gallagher, talk show host, Salem Radio Network
Speaker: Rich Valdés, talk show host, Westwood One
Speaker: TBA

3:50 – 4:20 pm Discussion: “Finding Truth in an Age of Misinformation”

Moderator: Lee Harris, Director of Integrated Operations, NewsNation / WGN, Chicago
Speaker:  Chris Berry, VP News/Talk/Sports, iHeartMedia
Speaker: Jeff Katz, talk show host, WRVA, Richmond, VA
Speaker: Lisa Wexler, talk show host, WICC, Bridgeport

4:20 – 4:30 pm Wrap Up:  Group Chat

For more information, please see story below.

 

Industry News

TALKERS to Serve as Presenting Sponsor of IBSNYC 2025 Conference and Co-locate Innovative “GENERATIONS 2025” at March Event

By TALKERS | by TALKERS

TALKERS publisher Michael Harrison has announced (1/22) the launch of a new and innovative industry conference – “GENERATIONS 2025” – that will be co-located at the forthcoming Intercollegiate Broadcasting System (IBS) national convention – IBSNYC 2025 – set for Friday and Saturday March 7-8 at the Sheraton New York Times Square Hotel. The four-hour TALKERS event will take place between 12:30 pm and 4:30img pm on Saturday, March 8 in the heart of the iconic IBS gathering. It will feature an array of six sessions with 16+ luminary industry speakers (to be named shortly) including a keynote address, fireside chat, and four panel discussions that will tackle such topics as “Launching and Managing a Career in a Changing Media Industry,” “Old School, New School, Next School: Learning from Each Other,” “Radio’s Place in a Digital World,” “Finding and Delivering Truth in an Age of Misinformation,” and much more.  TALKERS will also serve as the Presenting Sponsor of the entire IBSNYC 2025 event.

In making the announcement Harrison states, “If this great institution of radio is to survive, let alone thrive in the brave new world ahead, it must meet the challenge of connecting with young broadcasters and listeners… and it needs to do it without hesitation. 2025 will be a pivotal year for radio of all formats – especially our bailiwick of talk radio and talk media – on air and online. There is no radio arena featuring such a massive concentration of young broadcasters and listeners alike as that found in the nation’s college radio community.” Harrison adds, “TALKERS is proud to also serve as the IBS convention’s official 2025 Presenting Sponsor as a show of support and recognition of the organization’s great work and importance. We will live up to the theme of this debut event: ‘Old School, New School, Next School: Learning from Each Other.’ That will be a major take away – as well as the suggestion that the time has come for all broadcasters to begin thinking like entrepreneurs!”

The TALKERS “GENERATIONS 2025” segment of the larger IBS conference will be open to all IBSNYC 2025 registrants who will receive the benefits of its notably reasonable rates to attend the conference and reserve rooms at the hotel. But it is important to move quickly on this while the discounts are still available. For up-to-date information, please click HERE.

For further information about “GENERATIONS 2025” including sponsorship opportunities, please call 413-565-5413 or email info@talkers.com.

Industry Views

Monday Memo: Promo Tip

By TALKERS | by TALKERS

By Holland Cooke
Consultant

Stations offering – and known for – local news, weather, traffic, and other “survival information” will continue to earn a place in the audio jungle the dashboard has become. So, tell ‘em that you tell ‘em, how and when you are useful. Imaging is an owner’s manual for using the station.

im

One caution: Often I hear service promos that include example sound bites, short clips of a newscast or weather or traffic report, either lifted from actual airchecks or mock-ups. Be careful that what’s being described in promos (“BIG backup on I-95 South at…”) can’t be misconstrued as current information.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

KBLA, Los Angeles to Kick Off Black History Month Tomorrow (2/1) with Major Climate Justice and Black Health Campaign Aimed at CA Communities of Color

By TALKERS | by TALKERS

imSmileyAudioMedia, Inc. announced today (1/31) that its flagship Los Angeles-based radio station, KBLA Talk 1580, will launch year two of its Climate Justice work. This $2 million, 12-month campaign will link and combat the relationship between climate change and poor health outcomes for African Americans, other people of color, and the poor. The campaign was recently named a national semifinalist for the American Climate Leadership Awards 2025 by ecoAmerica. Climate inequities have taken a toll with multiple health triggers in the Black community, such as extreme heat and poor air quality, made worse by the recent wildfires.

Building on the success of last year’s campaign, KBLA will tailor brand-specific health messaging to the Black community, use strategic alliances to create a healthful behavior pipeline, create culturally and socially sensitive health education opportunities, and enhance knowledge and awareness among Black community stakeholders.

KBLA lineup

The initiative plans a robust schedule of climate/Black health-themed broadcasts and special programming during the next 12 months, free community events each quarter, a one-of-a-kind Black health online portal, two town halls broadcast nationally from Los Angeles, and a savvy social media and marketing campaign. Last year, KBLA Talk 1580 hosted a national conversation live on C-SPAN. It will do so again this year with the theme, “Narrowing the Gap: Addressing Health Disparities Among African Americans.” KBLA is being joined in this effort by an array of public and private partners.

“The harsher impacts of climate change weigh heavily on communities of color, as we can see with the impact of the wildfires on historic Black communities like Altadena where lives were lost, property was destroyed, and these toxic air pollutants are likely to cause even greater harm in the months and years to come,” stated Tavis Smiley, KBLA’s chief visionary officer, host of the nationally syndicated “Tavis Smiley Show,” and 2023 recipient of the coveted “Freedom of Speech” Award from TALKERS.  “There is real concern that these wildfires may leave even more inequity in their wake.”

As a Black-owned and operated major media company focused on these underserved communities, and as the most ‘trusted, credible and reliable’ media source in Southern California for African Americans and beyond, we are committed to doing more than talk in these troubled times,” added Smiley. “KBLA assigns itself the task of elevating the climate conversation connected to Black health outcomes by amplifying the voices of those who are most impacted by the climate catastrophes we are all witnessing in real-time.”

Industry News

PodcastOne Moves Network of Programming to ART19

By TALKERS | by TALKERS

PodcastOne announces that it is moving its existing network of programming to hosting service ART19. The Amazon-owned podcast distribution and monetization service lets customers manage content and ad operations in one place. PodcastOne says this change enables it to “unlock new monetization streams,img optimize operations, and deliver even more value to advertisers and content creators alike. Additionally, by leveraging ART19’s advanced tools for dynamic ad insertion, PodcastOne can implement programmatic advertising and direct sponsorship integrations. PodcastOne president and co-founder Kit Gray states, “We’re not only ensuring the stability of our current monetization streams but unlocking new growth opportunities by leveraging ART19’s cutting-edge technology and advertising opportunities. This move underscores our commitment to innovation and delivering exceptional value to our talent, advertisers, listeners and shareholders.”

Industry News

Outstanding Speakers Joining “GENERATIONS 2025” Agenda

By TALKERS | by TALKERS

The lineup of industry speakers set to speak at the forthcoming GENERATIONS 2025 conference being presented by TALKERS at the forthcoming Intercollegiate Broadcasting System (IBS) convention – IBSNYC 2025 – continues to grow.

img

A stellar line-up of speakers have already signed up to speak at this groundbreaking industry event including (in alphabetical order): Vince Benedetto, CEO, Bold Gold Media Group; Chris Berry, VP News/Talk/Sports, iHeartMedia; Scot Bertram, General Manager, WRFH, Hillsdale College, Hillsdale, MI / Lecturer In Journalism; Mike Gallagher, talk show host, Salem Radio Network; Dom Giordano, talk show host, WPHT, Philadelphia; Lee Harris, Director of Integrated Operations, NewsNation / WGN, Chicago; Michael Harrison, Publisher, TALKERS; Matthew B. Harrison, Esq., VP/Associate Publisher, TALKERS; Harrison Legal Group, Senior Partner; Harry Hurley, morning talk show host, WPG, Atlantic City; Jeff Katz, talk show host, WRVA, Richmond, VA; Chad Lopez, President, WABC, New York, Red Apple Media Group; John T. Mullen, general manager, WRHU-FM/WRHU.org, Hofstra University, Hempstead, NY; Walter Sabo (a.k.a. Walter M Sterling), consultant / talk show host / WPHT, Philadelphia / Talk Media Network; Rich Valdés, talk show host, Westwood One; with several more to be announced in the next few days. See agenda and accompanying stories below.

Sheraton Times Square New York Hotel
New York East Room
Saturday March 8, 2025
12:30 pm – 4:30 pm

AGENDA

12:30 – 1:00 pm Keynote Address “Welcome to the Brave New World”

Speakers:
Michael Harrison, Publisher, TALKERS
Matthew B. Harrison, Esq., VP/Associate Publisher, TALKERS; Harrison Legal Group, Senior Partner

1:10 – 1:40 pm Fireside Chat “Setting the Stage”

Facilitator: Michael Harrison, Publisher, TALKERS
Special Guest: Chad Lopez, President, WABC, New York, Red Apple Media Group

1:50 – 2:20 pm Discussion: “Launching and Managing a Career in a Changing Media Industry”

Moderator: Dom Giordano, talk show host, WPHT, Philadelphia
Speaker: John T. Mullen, general manager, WRHU-FM/WRHU.org, Hofstra University, Hempstead, NY
Speaker: TBA
Speaker: TBA

2:30 – 3:00 pm Discussion: “Old School/New School/Next School – Learning from Each Other”

Moderator:  Harry Hurley, morning talk show host, WPG, Atlantic City
Speaker:  Vince Benedetto, CEO, Bold Gold Media Group
Speaker: Scot Bertram, General Manager, WRFH, Hillsdale College, Hillsdale, MI / Lecturer In Journalism
Speaker: Walter Sabo (a.k.a. Walter M Sterling), consultant / talk show host / WPHT, Philadelphia / Talk Media Network

3:10 – 3:40 pm Discussion: “Radio’s Place in a Diverse, Digital World”

Moderator: TBA
Speaker: Mike Gallagher, talk show host, Salem Radio Network
Speaker: Rich Valdés, talk show host, Westwood One
Speaker: TBA

3:50 – 4:20 pm Discussion: “Finding Truth in an Age of Misinformation”

Moderator: Lee Harris, Director of Integrated Operations, NewsNation / WGN, Chicago
Speaker:  Chris Berry, VP News/Talk/Sports, iHeartMedia
Speaker: Jeff Katz, talk show host, WRVA, Richmond, VA
Speaker: TBA

4:20 – 4:30 pm Wrap Up:  Group Chat

Industry News

Newsmax Offering Preferred Shares in Advance of IPO

By TALKERS | by TALKERS

Newsmax says that it expects to go public within the “next 30 to 45 days” and is offering Preferred Shares to investors before any potential listing on the stock exchange. Mark Elenowitz is managing director for Digitalimg Offering LLC and says the deadline to apply for shares in the pre-public offering private placement is Friday (1/31). Newsmax says that its private placement investments are near the $185 million mark. Newsmax has made information about the offering available via its NewsmaxInvest.com site. The offering is available to accredited investors with an annual income of $200,000 or a $1 million-plus net worth.

Industry News

Nielsen Releases Black Audience Report

By TALKERS | by TALKERS

Nielsen is releasing its latest research on Black audiences, titled, Engaging Black Audiences. Charlene Polite Corley is Nielsen’s vice president of Diverse Insights & Partnerships and says, “Reaching Black consumers may not be a challenge – but connecting with us can be. Black consumers are leaning intoimg platforms that emphasize conversation and create a sense of connection. To win with this community who wields $2 trillion in buying power, brands must prioritize engagement strategies that center diverse Black experiences and cultural nuances.” The study notes that social media apps have become a haven for Black consumers – Black adults overall spend more time scrolling than their peers. Black millennials (between 18 and 34-years-old) spend the most time on social media among all adults by almost an hour per week. Black adults also have high engagement with radio and podcasts. Radio averages the same as TV in weekly reach with Black adults – each medium reaches 27 million Black adults on average. You can download the report here.