iHeartMedia announced (1/6) that Nicky Sparrow has been elevated to EVP of multicultural sales and Dee Dee Faison has been elevated to VP of multicultural partnerships and alliances effective immediately. Sparrow and Faison will report to Tony Coles, president of multicultural business and development. In her new role, Sparrow will continue to focus on driving results for advertising partners by leveraging iHeartMedia’s assets including broadcast radio, podcast, digital, data and events platforms as well as The Black Effect Podcast Network and My Cultura Podcast Network serving multicultural audiences across the country. 
In her new position, Faison will play a pivotal role in building and driving comprehensive partner programs, including the development and execution strategy to further expand and scale iHeartMedia’s strategic multicultural initiatives. “We’re excited to officially elevate Nicky and Dee Dee to our executive team,” said Coles. “These talented leaders bring a wealth of experience and a fresh perspective that will be instrumental in driving our mission forward of connecting our clients and partners with iHeartMedia’s multicultural audiences.”