As Michael Harrison wrote in TALKERS at the start of the new year’s first full week (1/6), “Each year at this time, I am invariably asked by broadcasters, reporters, and friends, ‘What do you think we’ll be talking about in the new year ahead?’ And each year I give the same answer: THE UNEXPECTED.”
Here we go again. Within what seems like mere moments after the optimistic news broke that California was again gaining population after years of depletion, the apocalyptic wildfires that sprung out of heavy winds and dry conditions in the Pacific Palisades pounced upon L.A. County and circled its metro like a raging beast from hell – thrusting local radio into its familiar role as a vital informational first responder. Add to that, radio’s invaluable service as an emotional support provider for a confused and terrified public is on display. TALKERS is receiving reports from Southern California and points throughout the Golden State that radio is, indeed, rising to the occasion with many all-news, talk and public radio outlets taking a wall-to-wall, “all hands-on deck” personnel policy both in studio and remote scenarios. This is especially important in areas where the power has gone out and car or battery-driven radios provide instant access to weather, traffic and other vital facts. The fires have also set off figurative sparks in terms of political finger pointing and emotional venting regarding budgets, preparedness, and general political accountability. Major industries – housing, entertainment, sports, healthcare and public safety – are being shaken to the core. No venue performs the service of unpacking all that on a mass level better than live, local, spoken word radio.
Broadcasters Foundation to the Rescue. As the wildfires continue to rage and spread in the Los Angeles area, the Broadcasters Foundation of America (BFOA) wants to remind broadcasters in Southern California that Emergency Grants are available for those who qualify. “We have set aside Emergency Grant Dollars to provide financial assistance to broadcasters in LA who are in need,” stated Tim McCarthy, president of the Broadcasters Foundation.
The BFOA Emergency Grant Application Process is streamlined to deliver financial aid to those in need as speedily as possible, usually within weeks. Historically, it can take a week or more for victims of disasters like these wildfires to apply because their lives have been upended and they may not have immediate access to the internet, etc. For those broadcasters, the BFOA has set up an emergency phone number at 212-373-8250. To apply directly on line, broadcasters may go to www.broadcastersfoundation.org