By Holland Cooke
Consultant
Hello from Las Vegas, where much of what’s up at CES is technology-on-wheels.
VW is adding AI. We have become accustomed to barking voice commands at the dashboard, and now Volkswagen brings ChatGPT along for the ride. The 2025 VW Jetta features “Plus Speech with AI” service. Converse with the cloud for what you need to know! Eyes-on-the-road has gotta be safer than sharing attention with distracting console screens that are looking more-and-more like television.
This will be a subscription service. And THAT seems to be the real story. Ford did a U-turn after the outcry over their plan to remove AM radio; and legislation broadcasters asked for didn’t make the cut before the 118th Congress adjourned.
Automakers get paid by SiriusXM if you subscribe at the end of your free introductory offer. BMW walked-back plans to charge $80 a year to use Apple Car Play. But – in several other countries – they’re charging $18 a month for heated seats! Could automakers soon charge for AM/FM? Stay tuned.
Meantime, broadcast radio still clings to king-of-in-car status, but the newer the car the harder it can be to find it among so many audio options in the new-tech dashboard. Listeners will, if you’re giving them something relevant/timely/useful/engaging that they can’t get anywhere else, and you deliver at the speed of life. Ditto for podcasters.
As I have in past years, I am offering TALKERS readers daily 60-second CES reports for air all this week. Simply download each report from HollandCooke.com the night before. No charge, no paperwork, no national spot.
Holland Cooke is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn