Search Results for “Book” – Page 11

Monday Memo: Baseball Bonanza, Part 2

By TALKERS | January 30, 2023January 30, 2023 by TALKERS

By Holland Cooke
Consultant

In last week’s column, we outlined the playbook for selling radio’s 2023 baseball season. This week, how smart stations leverage the franchise to build Time Spent Listening.

Plan now to OWN the games

They’re also on SiriusXM, where you can decide which team’s feed you want to hear. And “The MLB is back on TuneIn, and this year TuneIn Premium is the destination for all things baseball. With a Premium plan, listeners get access to live play-by-play of every single game — with no blackouts.” Here in New England the NESN 360 app, “in partnership with the Boston Red Sox, the Boston Bruins and Major League Baseball,” $30 per month, “with a first-month promotional price of $1.”

So – post-exclusivity – what’s an AM/FM affiliate to do?

— Goal: Be KNOWN FOR having the games, by embracing the team. Waving the flag conspicuously, regardless of where fans hear it, can score you diary credit. Don’t quote me.

— During Spring Training, I’m wary of airing games Mon-Fri 6A-7P. But nights and weekends, why not? It’s conspicuous, also useful in diary markets, where ratings measure what’s NOTICED. And, hey, in March, every team is in first place.

— Can you go to Arizona or Florida? Admittedly not-inexpensive but ask your team network about Spring Training packages and arrangements. Some stations bring advertisers who commit early, hosted by the rep who sold the most.

— As Opening Day approaches, count-it-down in your on-hour ID. Then…

Avoid the banana syndrome

Use baseball to recycle audience in and out of games.

— Dumbest-thing-I-hear-most-often on baseball stations: During the game, when the network calls for a station ID, the station announces that it’s “your [name-of-team] station. Ugh. It’s like printing the word “banana” on the yellow peel.

— Your station’s on-hour ID – in any hour – is beachfront property. It’s where you sign your name, where you explain yourself to listeners you’ve trained to “check-in for a quick FOX News update, every hour, throughout your busy day.” Games invite listeners who might not otherwise cume your station, so use those 10 seconds to tell them why/when to come back for something else useful.

— “CATCH-up when you WAKE-up, with a quick morning update and your AccuWeather forecast, on your ONLY local news radio, [dial positions, call letters, city of license].” Opportune, since the game might be the last thing they near at night.

— Then in NON-game hours, use top-of-hour to wave the flag. Plug team-and-time of the next game you’ll air.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry Views

Remaining Optimistic About Radio

By TALKERS | January 26, 2023 by TALKERS

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

An article in the Los Angeles Times shows a picture of a radio DJ next to a control board boasting the headline, THE RESURGENCE OF RADIO. Dateline: 1982. This headline appears in various forms every few months in articles and blogs throughout the country. Writers discover radio! The power of radio! The popularity of radio! Why is radio either dying or being rediscovered when neither is true?

Recent artifacts: Every single press release from Nielsen reveals that radio is doing fine thank you. After decades of promoting its television clients and bashing radio, now that Nielsen measures radio – son of a gun – radio is thriving, it’s alive, it’s growing, it’s a success. Nielsen’s tone is one of surprise that radio attracts large, loyal audiences.

Why is radio’s 100 years of success a revelation rather an assumption? First it is because radio is ubiquitous. Walk into a store, radio. Turn on the car, radio. Wake up, radio. The sound of radio has always been everywhere and continues to be everywhere. Maybe once a year I go to a gym and hear Spotify, but I have to ask an employee where that music is coming from and they are never sure! Television is not everywhere; it has to be turned on. Magazines, websites, books, direct mail have to be considered and then opened. Not ubiquitous. Radio’s ubiquity renders it invisible on the media landscape. Radio wins by losing.

Radio salespeople sell radio to negotiators, time buyers. The job of a negotiator is to criticize and devalue the product being pitched. That’s their job. A salesperson spends nine hours a day with negotiators telling them that their product is at death’s door. To a radio salesperson, every day is a bad day. They become immersed in the pessimism of radio’s future.

“Do you realize that most 19-year-olds discover new music from the Internet?” declares a time buyer to a radio salesperson. Oddly, the fact that 19-year-olds occasionally find new music on other audio media is a dark mark against proven radio. Until this moment, the location of new music discovery had never been a deal point for the Honda dealer time buyer. But, boy this “discovery” business is charts-and-graphs serious!

To perform as a programmer or talent in radio one must be an optimist about its future. A programmer or host is intimate with listener response to their work. Radio stars see the millions and millions, and millions of dollars raised for quality charities every single year by their words, their appeal — their credibility. TV stations and newspapers rarely conduct fund drives. Have you ever heard a local TV anchor ask for donations for – anything? No, probably because it wouldn’t work as well as a pitch from the morning host on your station. A powerful, yet unseen, spokesperson can be quite persuasive to a listener to donate their money to a charity.

SiriusXM satellite radio’s lead investors, Apollo and Blackstone jointly engaged me to consult the company on site for many years. During that time, I became well-acquainted with the initiatives of all-digital audio platforms: Audible, Amazon, Pandora, Spotify, Google and many others.

At digital media conferences spokespeople for those companies would sit on panels and bash the dinosaurs called AM and FM. However, those same companies insisted on branding themselves as… radio! Spotify RADIO. Pandora RADIO!

Walter Sabo is a long-time radio industry consultant and thought leader. He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET. www.waltersterlingshow.com. walter@sabomedia.com

Industry News

Yesterday’s (1/25) Top News/Talk Media Stories

By TALKERS | January 26, 2023 by TALKERS

The Kevin McCarthy-led House and the removal of top Democrats from the Intelligence Committee; the matter of classified government documents found in the possession of Joe Biden, Mike Pence, and Donald Trump; Russia’s aggressive response to the provision of tanks to Ukraine from Germany and the U.S.; the questions about George Santos’ true source of the freshman congressman’s campaign funds; Facebook reinstates former President Donald Trump; the state of the U.S. economy and concerns about a recession; and Pope Francis “decriminalizes” homosexuality were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Money Matters Radio Promotes Wolfe and Silva

By TALKERS | January 24, 2023January 24, 2023 by TALKERS

Jason Wolfe is promoted to chief operating officer for Money Matters Radio Inc., the company that produces the syndicated program, “Financial Exchange Radio.” At the same time, the company promotes Tucker Silva from his executive producer post to director of broadcast operations, according to company president and CEO Barry Armstrong. The program is hosted by Chuck Zodda and Mike Armstrong and is heard on 14 affiliate stations. Wolfe began his tenure with Money Matters in August of 2014 after many years serving as the VP of programming and operations for sports talk WEEI and news/talk WRKO in Boston. Money Matters says, “Since joining Money Matters, Wolfe has led the growth of the show’s radio network as well as creating new content and sponsorship opportunities for current and prospective clients, negotiating all network contracts, and expanding the show’s digital footprint through a daily live video stream which can be seen on Facebook, Twitch and the show’s website.” In his role as COO, Wolfe will oversee all aspects of the company’s policies and procedures, including finance, network operations, sales, and marketing.

Industry Views

Monday Memo: Baseball Bonanza

By TALKERS | January 23, 2023January 23, 2023 by TALKERS

By Holland Cooke
Consultant

As The Beatles sang, “It’s been a long, cold, lonely winter.” Baseball – even Spring Training while it’s still chilly in March – says “Here Comes the Sun.” That’s what baseball means… to listeners.

To local advertisers, it’s an opportunity for The Little Guy to sound big. In the words of one GM – who has made a pile of money selling baseball – “It’s ego and envy.”

Sales: It’s a thing, not a number

The sponsorship package cannot be quantified on a-cost-per-ANYTHING basis. It’s not “efficient” in agency terms, but baseball is powerful “reputation appropriation.” Translation: Advertisers can tell the world they’re big-enough for baseball.

— The rapid-response plumber, the roofing repair guy, and the lumber yard or hardware store or any independent local retailer slugging-it-out against big box competitors can be part of the Astros or the Braves or the Cardinals or the Dodgers or the Rangers or the Giants brand.

— Low-hanging fruit: Prospects who are, personally, fans. For decades, we’ve been telling reps at conservative talk stations to pitch businesses that fly big American flags. So which local retailers do you know to be baseball fanatics?

— Milk the value-added stuff affiliates get. Include some tickets in the package. Take ‘em to a game and bring ‘em up to the broadcast booth for a selfie with the radio team. Can you rent a sky box for a game and throw a client party?

— Make a list of guys-who-own-guy-stuff businesses. Home improvement and auto repair have always been opportune.

— Second and third-generation retailers might family-feud about other things. But grandfather AND father AND son can agree on this expenditure lots quicker than you can get consensus about a ROS spot package on “Kiss” or “Lite” or “Magic.”

— Baseball is a high-affinity branding opportunity. I don’t know when I will need to buy a tire…because nails lurk. But I already know where I’ll buy it, because they advertise in Red Sox games. And get this! All year long, that particular advertiser says, in all his commercials, in a thick Boston accent, “You go, Red Saux!”

— Warm list: Who’s advertising on stadium signage? That’s an ego clue. But it’s just branding. Radio can add-value to that expense by “telling your story,” and adding a call-to-action.

— Baseball = beer, so prospect DUI defense attorneys, and auto body shops. 😉

— Reps: You’re not calling from KXXX. You’re calling from Padres Radio. The team logo is in your email and sales material.

— Way-back-when: As Mickey Mantle launched one into the cheap seats, Mel Allen would proclaim it “another Ballentine Blast!” Back to the future: I’ve been at games where everyone there got a free something because the team did such-and-such. Can you invent a cool feature for local sponsorship? Every listener who says they heard ___ gets free ____ the next day.

IMPORTANT: Update copy as the season progresses. This is a franchise, not plug-N-play programming that babysits nights and weekends. Nothing says auto-pilot and disserves clients like spots and promos that crow “Baseball is back!” in July.

I was the Motor-Mouth Manager

War story: I programmed WTOP, Washington in the 1980s, long before there were Washington Nationals. We were your Orioles Baseball Station; and I was managing a union shop…but I ended up joining AFTRA because our announcers were newscasters who couldn’t say “Mid-Atlantic Milk Marketing Association” as rapidly as I, an ex-1970s Top 40 DJ.

— So – believe it or not – the company paid my initiation fee. And every time there was a change in that 65 seconds-of-copy-crammed-into the 60-second opening billboard that ticked-off all the sponsors, I got ‘em all in, and I got $10-something in my Pension & Welfare Fund. Sweet. But I digress…

— To OUR ear, that whole word salad sounds hellishly rushed. But to ADVERTISERS, it’s like having your caricature on the wall at the see-and-be-seen steak house. Every business named there is a someone, associated with everyone else there. They’re part of a local Orioles or Mariners or Mets Baseball Who’s Who. And everyone who isn’t isn’t.

— I’ve been on calls with reps closing baseball packages because “It’s worth it just for the promos!” So, include sponsor mentions in ROS promos.

— That said, sell enough in-game frequency to be heard. Two or three spots per game won’t be.

Next week: Avoiding the most common error I hear baseball stations make.

Industry News

FOX News Wraps 2022 as Tops in Multiplatform Views and Minutes

By TALKERS | January 19, 2023 by TALKERS

According to data from Comscore, FOX News Digital closed out 2022 as the top-performing news brand with multiplatform views and minutes. For the year, FOX News Digital secured more than 18 billion multiplatform views, over 34 billion multiplatform minutes and averaged 82.7 million monthly multiplatform unique visitors. FOX News states that it was also “the most engaged news brand on social media throughout 2022, according to Emplifi, reaching over 445 million social media interactions. FOX News Digital drove 179.7 million Facebook interactions, 49.6 million Twitter interactions and 215.9 million Instagram interactions. On YouTube, FOX News delivered its best year ever, driving over 3.4 billion views, finishing first in the news competitive set.” While FOX News Digital topped rival CNN.com in the multiplatform minutes and multiplatform views category, CNN.com was the leader in multiplatform unique visitors – the digital equivalent of cume – with 124.9 million compared to NYTimes.com’s 89 million and FOX News Digital’s 82.7 million.

2025 Heavy Hundred – 1-25

By TALKERS | January 18, 2023November 6, 2025 by TALKERS

1 – 25 | 26 – 50 | 51 – 75 | 76 – 100 |

Industry Views

Stars and Their Platforms

By TALKERS | January 18, 2023January 18, 2023 by TALKERS

By Walter Sabo
Host/Producer, Sterling on Sunday
Media Consultant

Lucille Ball earned 50 shares with her classic TV series, “I Love Lucy.” Every year during her summer hiatus she would make a movie. Name a Lucille Ball movie.

Lucy was the all-time star of television but couldn’t open a movie. Each medium creates its own stars and rarely does a star transfer from one medium to another.

Some examples: “NYPD Blue” first season star David Caruso couldn’t wait to break out from TV and become a movie star. He recently retired from 10 years of work on the TV show “CSI Miami.” Exceptions? Maybe three: Michael J Fox, Will Smith, Steve McQueen.

The phenomenon of single medium stardom is true throughout all crafts. Great magazine writers struggle to turn in a publishable book. Book authors are challenged to condense their thoughts to 1,000 words. Megyn Kelly is a cable star but couldn’t cross the golden bridge to broadcast TV.

Every year a local TV weather person bugs the local talk station to fill-in on a talk show over a holiday. How does it go? Beware the fifth minute. After five minutes all of the passionate feelings the TV talent has about their pet topic have been expressed. With two hours and 55 minutes to go, the local weatherman is in trouble hosting an unscripted radio show. Where is the prompter? Where are the phone calls? But put a radio morning host on TV and the results are just as awful. The radio host looks fat because they have no idea how to dress for TV, they don’t understand the cue lights on the cameras and the prompter is confusing.

Which brings us to the relationship between radio and podcasting

One of the burdensome falsehoods of the moment is that radio talent should be churning out original content podcasts. It’s just audio right? Radio is good at talking! Podcasting has fostered its own stable of stars including Joe Rogan, Adam Carolla, Anna Farris and Ben Shapiro (I know he’s a radio guy, but he’s a better podcaster). To a listener, the production styles of a podcast and live radio are strikingly similar, but you know that the production environments are completely different. Talent who intuitively understand on-demand audience preferences thrive hosting commercial-free podcasts. Radio talent excel within the disposable, often-interrupted flow of a live broadcast. Podcasts allow for thinking time, pausing, editing, correcting and fancy production beds. Live radio? You just better get to the next thing. The mindset of a podcast star versus a radio star must of necessity be appropriate to their unique performance stage.

Most radio managers have met with resistance when asking their talent to make original content podcasts. (Not air checks.) Radio talent is right to resist! Creating a very good radio show is demanding and often exhausting. After three or more hours on the air, no performer has the energy to hop into a production chair and attract a million downloads. Tragically mandatory podcast dictates leave little opportunity for talent to say, “I can’t do a podcast well. I’m a radio performer and isn’t that what you hired me for?” My goodness – such a radio talent would be labelled insubordinate, not a team player, and not part of the future!!!

To be productive and on-brand podcasts offered by a radio station should be hosted by podcast stars. The odds of a radio star creating a winning podcast are about the same as finding a Lucille Ball hit movie.

Industry Views

Dr. Murray Sabrin Guests on Harrison Podcast

By TALKERS | January 17, 2023January 17, 2023 by TALKERS

One of the most prolific talk radio interviewees of the past three decades, Murray Sabrin, Ph.D. is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Sabrin is professor emeritus of finance at Ramapo College of New Jersey. Sabrin, who made New Jersey political history in 1997 for his groundbreaking third-party gubernatorial candidacy as the Libertarian Party nominee, is widely recognized as one of America’s leading voices on libertarian ideology. Harrison and Sabrin take a deep-dive into the ongoing problems of our times – inflation, health care, endless wars, excessive taxation, illegal immigration, and the alleged erosion of civil liberties under the crushing overreach of big government. Harrison, a First Amendment advocate who maintains a neutral partisan philosophy, says, “Libertarianism is an ideology with which I do not necessarily fully agree in terms of practical application – but one that I support as a guideline to keeping the unwieldy task of running 21^st century America within the compass direction and spirit intended by the Founding Fathers.” Harrison wrote the foreword in Sabrin’s latest Amazon paperback best-seller, From Immigrant to Public Intellectual: An American Story (Talkers Books, 2022). The book follows Sabrin’s rise as an immigrant child with humble beginnings to forge a stellar career as an educator, author, history-making third party political candidate and media influencer. To listen to the podcast in its entirety, please click here.

Industry Views

Local News Matters Most

By TALKERS | January 16, 2023 by TALKERS

By Holland Cooke
Consultant

Why? Done right, it makes you special. Because new-tech audio competitors don’t do local news, and with most broadcast radio hours now robotic.

“Why waste your time with AM/FM radio?”

Responding to that recent SiriusXM Marketing campaign, NAB president & CEO Curtis LeGeyt:

“Unlike our competitors, listeners do not need to fork over a monthly subscription fee, purchase a program or afford an expensive mobile data plan.”
“During times of emergency, Americans are not told to turn to SiriusXM for lifeline information. They are not going to get emergency alerts, hear up-to-the-minute reporting or find out where to get help on Pandora or Spotify. No other audio medium can replicate our service when lives are in danger.”
“Broadcast radio also provides an engine for economic activity. When local businesses want to get the word out about their goods and services, local radio stations provide an affordable way for them to advertise and reach the consumers who live in their area.”

These are not “normal” times

When Trump was on the front burner, his controversies alone changed daypart-to-daypart, even hour-to-hour. The talk part of the news/talk format remains largely static, no minds change. But our news content is dynamic.
In a monsoon in Las Vegas (NOT a misprint) someone drowned; and video of rain cascading through the ceiling onto blackjack tables at Planet Hollywood went-viral. We prayed as Kentucky drowned and Buffalo got snowed-under. After tumbleweeds piled-up around her Colorado home blocking windows and doors, Marlies Gross told AccuWeather: “We have so many fires here, and we have a drought and those tumbleweeds, they would just go up and explode into flames all over, and we probably would go with it.”
After 2+ years of arguing about vaccines, Polio is back and COVID is back again’ and RSV isn’t just a kid thing. Increasingly noticeable in my travels: Without being required to, people are re-masking.

It’s easier to add Occasions than Duration-per

Translation: There’s little we can do to keep someone sitting in a parked car with the key on Accessories. And AM/FM has never had more competition. So, to keep ‘em coming back, keep telling them something they can’t hear elsewhere, and make it sound different than last hour.

And TELL THEM that’s what you do:

“Are you on-the-road? Stay up-to-speed with us!”
“What happened since breakfast? We’ll tell you before dinner.”
“Stay close to the news.”

Be known for knowing. And tell them when and how you’ll tell them, on various devices.

Industry News

TALKERS News Notes

By TALKERS | January 16, 2023 by TALKERS

— The Akron Beacon Journal reports that former WNIR-FM, Akron evening talk host Jim Isabella is running for mayor of Akron. Isabella exited the Media-Com news/talk station last year. Isabella is running as a Republican and it’s been 40 years since the city’s been led by a GOP mayor.

— The National Association of Broadcasters is celebrating its 100^th year as an advocacy association for America’s broadcasters. The 2023 NAB Show Centennial Celebration is scheduled to take place April 15 – 19 in Las Vegas and will commemorate 100 years since the first NAB Show in 1923. NAB president and CEO Curtis LeGeyt says, “This year marks our century-long legacy of advocating on behalf of America’s broadcasters and driving global innovation and industry growth through NAB Show. We invite the entire NAB community, including broadcasters and content professionals from around the world, to join us for the Centennial Celebration as we honor our rich history, recognize our unparalleled impact and celebrate our next 100 years.”

— Audacy, via its partnership with BetMGM and the BetQL Network, will broadcast live from the newly opened BetMGM Sportsbook located next door to State Farm Stadium during the week of February 6-10 leading up to the NFL’s Super Bowl XLVII.

— Tomorrow (1/17), Podbean hosts the free webinar “Creating a Podcast Network For Your Niche with The Pharmacy Podcast Network” with guest Todd Eury, CEO of The Pharmacy Podcast Network. The program will discuss how The Pharmacy Podcast Network started, best practices and tips for starting your own podcast network, how to build audience trust and hone in on your podcast niche.

Industry News

Yesterday’s (1/10) Hottest News/Talk Media Stories

By TALKERS | January 11, 2023 by TALKERS

The matter of President Joe Biden having classified government documents in a think tank office from his vice presidential days; the deadly California floods; The U.S. House approves the creation of the Select Subcommittee on the Weaponization of the Federal Government to investigate attacks on conservatives; the flap over reports that gas stoves are harmful to users’ health and the threat of a government ban; Russia’s claim that it has taken control of the Ukrainian city of Soledar; the death of pro-Trump duo “Diamond & Silk” member Lynette Hardaway; Tuesday evening’s return of the Golden Globes award show after a year off; and reaction to the publication of Prince Harry’s book, Spare, and his appearance on “60 Minutes” were some of the most-talked-about stories on news/talk radio yesterday (1/10), according to research from TALKERS magazine.

Industry News

Yesterday’s (1/9) Hottest News/Talk Media Topics

By TALKERS | January 10, 2023 by TALKERS

The revelation that classified documents were found in a private office used by President Joe Biden during his time as vice president; the U.S. House begins operating under new rules and passes a bill to reduce the budget of the IRS; Joe Biden’s trip to Mexico City for the summit of North American leaders and the related issue of border security and immigration policy; the intensifying California floods causing evacuations amidst threats of mudslides; the aftermath of the Brazil riots and the storming of the National Congress; the controversy over reports of gas stoves causing health problems; the latest assaults in the Russia-Ukraine war; and the British royals drama following the release of Prince Harry’s book and his appearance on “60 Minutes” were some of the most-talked-about stories on news/talk radio yesterday (1/9).

Industry Views

Post CES: Technology Trends Update

By TALKERS | January 9, 2023January 9, 2023 by TALKERS

By Holland Cooke
Consultant

What a week! And what it all means to radio? Simple. Matter-enough to earn a place on the landscape described by Consumer Technology Association VP/research Steve Koenig. This briefing alone was worth the trip. My short-version notes of six bases he tagged…

Enterprise Technology Innovation

“Stubborn inflation and rising interest rates.” Yet, historically…
Tough times yield innovation, much of which “comes from the smallest startups.” During The Great Recession of 2008-2009, we got 4G mobile broadband, smartphones, and tablets and notebook computers. As a 2023 recession looms: 5G, autonomous systems, connected intelligence, quantum computing.
5G is “upgrading the global economy.”
While “supply chains remain vulnerable, chip inventories are rising.”

Metaverse/Web 3.0

“The Metaverse is closer than you think. It’s the next generation of the Internet.”
“Like the internet in the 1990s, a real trend,” not just the crude video game graphics we’ve seen in Meta’s rollout.
Think “shared experiences,” not hard to conceptualize after two years of Zoom.

Click here to read more of this story…

Industry Views

How Hot Is Podcasting?

By TALKERS | January 6, 2023January 6, 2023 by TALKERS

By Holland Cooke
Consultant

How hot is podcasting? The topic dominated a CES session billed in broader terms: “The Disruption: Media, Platforms & Advertising.” Panelists – executives from social media, major content brands, and radio mega-groups – also discussed “linear” (live) programming and streaming video. But all kept coming back to podcasting, which iHeartMedia CMO Gayle Troberman characterized as “exploding, driving massive growth in audio.”

Not unexpected, since her company is a major player. But, from the other side of the equation, World Wrestling Entertainment SVP Craig Stimmel acknowledges that, post-pandemic, “habits have changed as to where to go” for media; so “we want to make sure our content is everywhere.” His stars are among celebrities whom podcasting connects with fans in what Troberman describes as “live, human, unscripted conversation with people you come to know;” particularly welcome post-pandemic-shutdown. “The more isolated and alone people feel, the more audio delivers intimacy.”

It’s not a radio show

Every panelist spoke of “authenticity,” rather than the slick, polished texture of traditional AM/FM programming. SXM Media SVP Lizzie Widhelm challenges broadcasters: “How can we let go of our playbook, and walk away from norms that have been comfy-cozy?”

“More creators coming into audio than ever before” from politics, sports, and other walks of life, “to engage more deeply.” Audacy CMO Paul Suchman says that delivers advertisers “super-relevant, contextually relevant” places to tell their stories. So “this is a medium that deserves GREAT creative,” not just audio of a TV spot. “Advertising that gets ‘inserted’” doesn’t work as well as “the deep human connection” of podcaster’s very personal delivery. Thus “the lowest ad-skipping rates of any media.”

Podcasting plusses

Just as music streams offer lots more variety than safe-list FMs, spoken-word podcasting is a topical cornucopia compared to talk radio’s largely political fare.

And panelists ticked-off other advantages podcasts offer advertisers:

“Quicker and much less-expensive production than video.”
“Lower CPM” ad rates, increasingly attractive as recession likely looms.
“Really young, and diverse audiences coming into audio in a big way.”
“The audiences you’re not getting on TV anymore.”

“Voice has always been how humans communicate”

Troberman describes the iHeart app Talkback feature, which listeners use to send messages stations play, a tool some of my client stations have built-into their apps.

And this interactivity isn’t just a media thing. Audacy’s Suchman mentioned how drivers now converse with Cadillac’s state-of-the-art dashboard: “The next phase of computing will be voice-driven.” Yet – accustomed as we have become to dealing with supermarket self-checkout and other robots almost everywhere – the “intimacy,” “authenticity,” and “diversity” panelists speak of suggest that, as iHeart’s Troberman reckons, “the future of voice is the future of two-way communication via audio.”

Help yourself!

I’ve been reporting from CES all this week for TALKERS…and for you. You can download five 60-second radio reports at HollandCooke.com.

Holland Cooke (HollandCooke.com) is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” HC is a consultant working at the intersection of broadcasting and the Internet. Follow him on Twitter @HollandCooke

Industry Views

CES2023: Outlandish, Literally

By TALKERS | January 5, 2023January 5, 2023 by TALKERS

By Holland Cooke
Consultant

When I say “Hyundai,” you think “car.” But Hyundai Heavy Industries is the world’s largest shipbuilding conglomerate, and they’re here to unveil “Ocean Transformation” strategies to change the way we utilize the sea and marine ecosystem. They’re showing off large replicas of unmanned “future ships” they say will be safer and more economical.

The Dutch company RanMarine Technology – a CES Innovation Award winner – introduces “MegaShark, the Trash Collection Catamaran,” which will bite-into some 200 million metric tons of plastic already in the oceans. We are seeing underwater robots, and we’re hearing about plans to expand living space to the ocean and generate energy there.

Legacy Media Disrupted

At CES2004, former radio mogul Mel Karmazin took over Sirius Satellite Radio, eventually merged with XM. Napster came-and-went. And with Amazon Music, Apple Music, Pandora, Spotify, YouTube and others now such faves, I feel lots more comfortable working in news/talk/sports radio than I would in music FM. It could be worse. I used to work at USA Today. The very term “newspaper” now sounds antique.

Don’t take it personally. Kindle and other e-readers disrupted books. The digital camera disrupted film. Enabled by 4G, Uber and Lyft disrupted the taxi industry. What will 5G bring? Stay tuned.

Glass-half-empty: “obsolescence.” Glass-half-full: “disruption,” which CES celebrates each year. And as I and TALKERS publisher Michael Harrison have been preaching to anyone-willing-to-listen for the last several decades, the skill set you acquired to do broadcast radio will advantage you in many other media.

Daily radio updates, help yourself

I’m reporting from CES all week for TALKERS…and for you. I am voicing daily 60-second radio reports for air through Friday 01/06. You can download them night-before at HollandCooke.com. Air as many times on as many stations as you wish. No password, no further permission needed, no paperwork, no national commercial.

Industry News

Wednesday’s Hottest News/Talk Media Topics

By TALKERS | January 5, 2023January 5, 2023 by TALKERS

According to ongoing research from TALKERS magazine, the most-talked-about stories in news/talk media on January 4 were: the machinations behind U.S. Rep. Kevin McCarthy’s ongoing bid to be Speaker of the House for the 118^th Congress; special counsel Jack Smith’s investigation into former President Donald Trump’s alleged attempts to overturn the 2020 election results and his keeping of classified documents at Mar-a-Lago; the health status of Buffalo Bills safety Damar Hamlin, the NFL’s rescheduling quandary and the issue of player safety in the NFL; the migrant problem at the U.S.-Mexico border and in Florida; the Russia’s ongoing invasion of Ukraine and President Joe Biden’s willingness to supply Ukraine with Bradley fighting vehicles; concerns about the new XBB Covid variant; the coming release of Prince Harry’s book; and the extreme weather hitting California.

Industry Views

SABO SEZ: Go to Lunch!

By TALKERS | January 4, 2023January 4, 2023 by TALKERS

By Walter Sabo
Consultant
Host/Producer, Sterling on Sunday

Most business books and advice columns usually offer advice that is purely theoretical, not actionable. Watching the very successful operate in New York media for decades, I began to notice patterns of behavior that often translate to success. I couldn’t help but be inspired by two fine columns posted in yesterday’s edition of TALKERS written by sales mavins Kathy Carr and Steve Lapa – in addition to a story about Michael Harrison’s on-point prescription for the radio industry’s survival – to throw my two cents in as well.

These tips are targeted to those in the radio business who still work in traditional corporate, office building environments (but can be useful to those who operate from home but still occasionally have to make an appearance downtown):

1. Write congratulatory notes. Kathy Black was the publisher/CEO of USA Today and chairperson of Hearst Magazines. She walks into a room and BOOM, success follows. Every time I earned a new job or was favored in the press, Kathy Black wrote me a handwritten note expressing support. We weren’t pals, we only met twice. But the notes made me her fan.

2. Go to lunch. Get out of the building and go to lunch with a co-worker or with a peer from another company. Pay. Now you’re the boss.

3 Go on vacation. You are paid to take the time off. Take the time off. If you don’t you are viewed with suspicion.

4. Take extra credit. When there is an opportunity to work on a new project, grab it.

5. Be presentable. Dress in a manner that would let your boss be comfortable introducing you to your company’s biggest client.

6. Don’t take “personal days.” Take a vacation day to go to the funeral, but don’t call it a “personal day.”

7. Avoid all interaction with HR.

8. Treat the receptionist with the utmost respect. That is, of course, if there still is a receptionist. More on that in my next article.

Oh, one more thing. I could become poetic about why you never want to attend a company holiday party – but the holidays are over so we’ll save that until next November.

Walter Sabo (a.k.a Walter Sterling) is a media consultant and a longtime radio industry thought-leader. He hosts and produces a network radio show titled “Sterling on Sunday” heard 10:00 pm -1:00 am ET. www.waltersterlingshow.com. walter@sabomedia.com.

Industry News

Edelman’s “The Truth About Your Future”’ Podcast Launches

By TALKERS | January 4, 2023 by TALKERS

Personal finance expert Ric Edelman debuts “The Truth About Your Future” daily podcast. Edelman says the launch of the podcast continues “his 32 years as host of the nation’s #1 ranked personal finance radio show. The show helps financial advisors and investors with the five personal finance topics that matter most: Longevity, Retirement Security, Exponential Technologies, Blockchain & Digital Assets, and Health & Wellness.” Edelman is a New York Times bestselling author of 12 books on personal finance and won “book of the year” awards from the Institute for Financial Literacy and the Society of Business Writers. The podcast is available on-demand globally across all major podcast platforms, including Apple Podcasts, iHeartRadio, Google Podcasts, Spotify, Stitcher, YouTube and TheTAYF.com.

Industry Views

CES2023: Introducing Smellovision and Other Delights

By TALKERS | January 4, 2023January 4, 2023 by TALKERS

By Holland Cooke
Consultant

A week ago, air travel was pretty much an oxymoron. But Southwest got me here just fine, and some hundred thousand other tech buffs are also inbound. Consumer technology is a half-TRILLION-dollar business here in the USA alone. And for those of us in 100-year-old broadcast radio, what’s here is both exciting and humbling.

Media threat assessment

The Daily Mail reports: “BBC could turn OFF its TV and radio channels within a decade.” Its director says they’re “planning for an online-only future beyond 2030.”

“TV” had already morphed into “video” – and “radio” to “audio” – before the pandemic shutdown, which accelerated lots of other trends-already-in-motion.

– Like radio broadcasters, many others are in permanent work-at-home mode, a body blow to “morning drive.” Among conference sessions here: “Metaverse Meets Office Space.”

– As shopping moves from brick-and-mortar to e-commerce, local retailers need local radio more than ever. The shopping malls that haven’t yet closed are being repurposed into “mixed-use retail/residential” and community colleges and healthcare facilities and other second acts.

– So, yuh, I’m here, to learn how new hardware and software are accommodating listeners’ changing media consumption preferences. And I am encouraged to encounter others (too few) from the radio family who are here too.

Among new media I’m eager to see – and get a whiff of – is “AromaPlayer®, the only system capable of adding scent to your videos.” Yes, smellovision.

Who’s hungry?

Increasingly, everyone. With climate change and population growth challenging our future food supply, CES has scheduled presentations on “Reinventing the Food System for a 10 Billion Person Planet” and “Scaling Towards a Trillion Dollar Alternative Protein Industry” and there’s even “Meals on Mars: The Race to Create Food in Space.”

And why should Elon Musk and Jeff Bezos and Richard Branson have all the fun? There’s a session on “Investing In Space.”

Daily radio updates, help yourself

About TALKERS

By TALKERS | November 18, 2022 by TALKERS

TALKERS (commonly referred to as “TALKERS magazine”) is the leading trade publication serving the talk media industry in America. It was dubbed “The Bible of Talk Radio” by Business Week as it initially focused on news/talk, all news, all sports, and a variety of spoken work genres emerging on the radio dial. As technology and media trends evolved over the years, the publication expanded to serve the forms of talk media beyond just talk radio — which includes talk content distributed digitally, via satellite and on cable television.

TALKERS was launched as a print publication during the Summer of 1990 by its founder Michael Harrison, a multi-format radio broadcasting innovator and industry trade journalist who has been at the center of many of the exciting pop radio revolutions of the past half-century, both on air and behind the scenes.

TALKERS is published in digital-only formats and features news stories, photos and videos relevant to the non-stop happenings in talk media with a focus on top hosts and stations, developments at the networks, interviews with movers and shakers, the opinions of industry leaders, advertising sales trends and fast-breaking developments in technology.

TALKERS also conducts ongoing research of the topics and opinions discussed and expressed on hundreds of talk stations and programs across America and compiles them into surveys and graphs which have become the standard of the industry.

In addition to talk broadcasters using TALKERS research as a guideline to see where they fit into the industry landscape, the consumer press also regularly turns to the publication to capture the mood of the public as it is expressed in talk media in addition to learning about what’s happening in the business. Hardly a week goes by in which TALKERS is not cited in a major publication or TV broadcast dealing with news stories, public opinion or talk media specifically.

According to TALKERS publisher Michael Harrison, “Talk media is collectively the most accurate bellwether of American public opinion in the mass media today.”

Since 1990, the growth of TALKERS magazine has been parallel to that of the talk radio industry – which includes its many sub-formats – with many observers crediting the publication with not just chronicling the talk radio phenomenon, but playing a significant role in supporting and fueling the medium’s spectacular rise to prominence. Talk radio is the most-listened to radio genre today and certainly the most important.

TALKERS has an international readership in the English-speaking world that includes the key participants at most talk radio stations and networks in the United States and Canada (plus the U.K, Ireland, Denmark, Australia, New Zealand, South Africa and Hong Kong), including the most important talk show hosts on air, online, on satellite and in podcasting.

TALKERS magazine readers also include the top executives of TV networks, management at the largest entertainment companies, editors of major publications, members of congress, governors of states, and even the President of the United States. And, the hardcore fans of talk radio — its most dedicated listeners — are consumers of the content on Talkers.com and its affiliated products.

TALKERS magazine advertisers include radio program suppliers, broadcast equipment manufacturers and distributors, book publishers, record companies, political action committees and more.

Because of the phenomenal growth of talk media, its impact on society, and the colorful nature of both its personalities and its listeners, TALKERS magazine emerged in the 1990s as one of the most important trade journals in American industry and on the contemporary cultural scene. Now, with the industry headed boldly into the third decade of the 21st century, and with the exponential growth of the many spoken-word formats and delivery systems, TALKERS magazine’s potential for expansion is unlimited.

TALKERS magazine’s writers include some of the most respected media professionals in the country and it has published exclusive print, audio and video interviews with some of the nation’s most important newsmakers. These include Presidents of the United States, key broadcasting executives, business and government leaders, as well as show business figures.

TALKERS magazine has expanded into an array of media beyond its writings. It has organized and presented the talk media industry’s longest-running and most important national convention – now in its 25th consecutive year in addition to countless individual forums, seminars and radio rows around the country on subjects that include politics, foreign policy, domestic violence, health care and economics.

TALKERS magazine and the talk media are very much a part of each other and on the move toward playing an even larger and increasingly more important role in digital-era America!

Front Page News Industry News

Monday, November 14, 2022

By Editor | November 14, 2022 by Editor

Industry Mourns Jim Bohannon. Veteran talk radio host Jim Bohannon has died at age 78, at the Prisma Health Cottingham Hospice House in South Carolina after losing a hard fought battle with esophageal cancer. He was born January 7, 1944 in Corvallis, OR, where his father was stationed in the U.S. Army during WWII. After the war, the family moved back to their home town to Lebanon, MO, where Jim grew up and graduated from Lebanon High School in 1962. He attended Missouri State University in Springfield, MO, before joining the military. His service in the U.S. Army Security Agency with the 199^th Light Infantry Brigade included a tour of duty in Vietnam in 1967-68. Jim’s radio career began in high school working at KLWT, and in college at KICK, and KWTO. After his return stateside, Jim was stationed at Vint Hill Farms Station, VA, and worked at radio stations WGAY, WTOP, and WRC in the Washington, DC market. He joined the Mutual Network in 1983, which later became Westwood One Radio. He began anchoring America in the Morning news magazine, hosting the Saturday night Jim Bohannon Show, and filling in on the Larry King Show. In 1993, Larry King moved to CNN, and the radio show became the Jim Bohannon Show, which Jim hosted until shortly before his death. His distinctive voice, wit and wisdom was aired on some 500 radio stations nationwide. Jim has been honored to be the recipient of numerous awards in recognition of his talent and contributions to the radio industry. This includes his induction into the National Broadcasting Hall of Fame by the National Association of Broadcasters, the Missouri Broadcasters Association Hall of Fame, the Radio Hall of Fame of the Museum of Broadcast Communication, and the Society of Professional Journalists, DC Chapter Hall of Fame. He also received the Lifetime Achievement Award from TALKERS magazine, and the First Amendment Award from the Radio and Television Digital News Foundation. He was especially pleased to receive the Gold Award from the International Radio Festival of New York for his documentary, “Pain and Pride- Remembering Vietnam,” and to be a 2003 inductee to the Wall of Honor in his hometown of Lebanon, MO. He was a lifetime member of the American Legion, Veterans of Foreign Wars, and the Vietnam Veterans of America. Jim is survived by his wife, Annabelle Bohannon, of Westminster, SC, and daughter, Elizabeth Smith of Janesville, WI. Per Jim’s wishes no formal services will be held at this time. The family is at their respective homes. In lieu of flowers, donations in Jim’s memory are suggested to any organization of your choice that serves to support the needs of veterans. A message of condolence may be written to the family by visiting www.sandiferfuneralhome.com. TALKERS publisher Michael Harrison states: “Jim Bohannon was one of the greatest radio broadcasters of all time, plain and simple. His talent was only surpassed by the personal esteem in which his fellow broadcasters held him. He was the very definition of a ‘good guy’ through and through.” Harrison recently recorded the last official interview with Jim Bohannon that is posted on PodcastOne click here.

Remembering Overnight Sensation Jim Bohannon. TALKERS magazine managing editor Mike Kinosian had the pleasure of interviewing Jim Bohannon a number of times over the years for personality profile pieces in the radio trade press. He says, “‘Class act’ epitomized peerless communicator Bohannon, who – while enjoying the luxury of a national Westwood One platform – possessed a palpably authentic on-air style that enamored him to a huge, loyal following. Always remarkably accessible, ‘Jimbo’ was unfailing in offering his vast expertise to the industry as a whole and to aspiring broadcasters. Moreover, he exuded a truly unique warmth that will be missed beyond measure.” Read Mike Kinosian’s piece here.

Monday Memo: Your Podcast “Bones,” Part Deux. In last week’s column, consultant Holland Cooke recommended to podcasters that shorter-is-better. This week, HC recommends a format for longer-form episodes. Read his column here.

Pending Business: When the Crystal Ball Is Foggy. Radio sales pro Steve Lapa writes in today’s column that “the current economic cycle is being driven by a sweeping round of cutbacks and strategic business re-focus.” He says that as a result, “the clock is ticking on the adjustments you should consider to jump-start 2023.” He offers a quick checklist to consider as you deal with a changing economic climate. Read it here.

Urban One’s Sports Talk WFNZ, Charlotte Names New Midday Shows. Today (11/14) marks the launch of new midday programming on Urban One’s Charlotte sports talk WFNZ-AM/FM “Sports Radio 92.7.” The station introduces the new 12:00 noon to 3:00 pm show “Wes & Walker” starring Wes Bryant (left) and Walker Mehl (right). Bryant is a host, producer, editor and voice-over artist for the ACC Digital Network in Charlotte. He’s hosted ACC Digital Network’s “Kickoff Live,” a college football pregame show and “Wes Got Range,” a lifestyle show joining food and local area athletes together. Most recently he was the 2021-2022 season pre- and post-game host for the Charlotte Hornets broadcasts on Bally Sports South. Mehl hosts the “Locked on Hornets” podcast and has served as a guest host on WFNZ. Station PD Jeff Rickard says, “I’m excited to hear from two talented young men who are not only entertaining and engaging, but true native sons of the Queen City. I’m looking forward to hearing their hometown takes on all things Charlotte sports. I can’t wait for our listeners to learn more about them and enjoy the upcoming ride.” Rickard is also debuting his new late morning show titled, “Charlotte Sports Today,” that airs from 10:00 am to 12:00 noon. The “Mac & Bone” show continues is morning drive and Kyle Bailey remains the PM drive personality.

Audacy Names Seema Kumar SVP of Advertising Platforms. Advertising pro Seema Kumar joins Audacy as SVP of advertising platforms for the company. In this role, she’ll lead the team members responsible for the technology platforms for Audacy’s revenue organization, “ensuring that roadmaps and requirements are prioritized for vendors and IT ad tech engineers, aligned with ad product strategy and revenue goals, and optimized to meet business operational needs.” Kumar comes to Audacy from her most recent position as VP of advertising technology for WarnerMedia. Audacy EVP of advertising technology, products and platforms Terri Gunnell states, “We’re thrilled to welcome Seema to the team as we elevate our strategy and focus on the interoperability of our ad platforms to support growing our revenue in partnership with sales and creating efficiencies for sales operations. Her deep ad tech platform experience and forward-thinking business acumen will ensure we improve service to our internal and external clients and partners as well as enhance our ability to innovate in 2023 and beyond.”

WRKO, Boston’s Radiothon Raises $86,000 for Disabled Veterans. On Thursday and Friday of last week (11/10 & 11) iHeartMedia news/tak outlet WRKO, Boston produced its seventh annual DAV Radiothon to benefit the Disabled American Veterans Department of Massachusetts and raised $86,000. Over the two days, WRKO on-air personalities Jeff Kuhner, Chuck Zodda and Mike Armstrong encouraged listeners to donate and raise funds for the DAV of Massachusetts’ homeless shelter and transportation programs. iHeartMedia Boston VP of news, talk, sports Rob Sanchez says, “Every year the WRKO listeners amaze me with their generosity. Once again, they have helped to raise $86,883 for the DAV of Massachusetts. We’re proud to be able to support the DAV of Massachusetts and show that WRKO, our listeners and our sponsors are always willing to help the men and women who have sacrificed so much for our great country.” Since 2016, DAV Radiothon has raised more than $886,000 to benefit veterans in the community.

Midterm Results, Trump in ’24, Biden Meets Xi, G-20 Summit, The Economy/Crypto Meltdown, Deadly Virginia and Idaho Shootings, Russia-Ukraine War, and Social Media Among Top News/Talk Stories Over the Weekend. The aftermath of last week’s midterm elections including the Democrats’ hold on the U.S. Senate and the still-unknown status of the U.S. House; former President Donald Trump’s expected run for president in 2024; President Joe Biden meets with Chinese President Xi Jinping over tense issues including Taiwan; the meeting of G-20 leaders in Bali; U.S. inflation, job reports and concerns about a recession, combined with the freefall of crypto-currency; the fatal shooting of three at the University of Virginia and the deaths of four University of Idaho students; Russia’s ongoing invasion of Ukraine and its exit from Kherson; and the troubles at Elon Musk’s Twitter, Meta’s Facebook, and the future of social media were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, November 14, 2022

By Editor | November 14, 2022 by Editor

Features

Remembering Overnight Sensation Jim Bohannon

By Editor | November 14, 2022 by Editor

By Mike Kinosian
TALKERS magazine
Managing Editor

LOS ANGELES — Talk radio’s tightknit community is reeling as it mourns the passing of one of the format’s genuine iconic stalwarts, Jim Bohannon, who has died at the age of 78.

“Class act” epitomized peerless communicator Bohannon, who – while enjoying the luxury of a national Westwood One platform – possessed a palpably authentic on-air style that enamored him to a huge, loyal following.

(more…)

Sales

Pending Business: When the Crystal Ball Is Foggy

By Editor | November 14, 2022 by Editor

By Steve Lapa
Lapcom Communications Corp
President

PALM BEACH GARDENS, Fla. — Its seems the current economic cycle is being driven by a sweeping round of cutbacks and strategic business re-focus now moving into the mainstream.

From Disney and Meta (parent of Facebook) to Walmart, the pressure is on to deliver positive performance in a cloudy economy. In plain English, it’s time to cut costs and push suppliers to share the pain. Yet prices continue to go up. Maybe it’s the fault of COVID’s unpredictable economic impact or some international collusion, or better yet, just a plain old foggy crystal ball in the CEO’s office. My vote is all of the above. But what does any of this have to do with your day-to-day sales? The short answer is: Everything.

(more…)

Advice

Monday Memo: Your Podcast ‘Bones,’ Part Deux

By Editor | November 14, 2022 by Editor

By Holland Cooke
Consultant

BLOCK ISLAND, RI — “But I’m doing a whole SHOW, not just the ‘snack-size’ episodes you recommend,” one podcaster wrote, after reading last week’s column, itself conspicuously succinct.

While I continue to heed the listener research which recommends (forgive me) “less is more,” I myself subscribe to several longer-form podcasts. My concern about going-longer is the same caution I offer to eager beavers who ask me about launching a weekend show: It’s a lot of work.

(more…)

Front Page News Industry News

Wednesday, November 9, 2022

By Editor | November 9, 2022 by Editor

Townsquare Media’s 2022 Third Quarter Net Revenue Soars 8.4%. Third quarter net revenue was $120.6 million – an increase of 8.4% over the same period in 2021. Townsquare Media reveals in its 2022 Q3 financial report that net income for the quarter decreased $10.1 million to $2.8 million, as compared to $12.9 million in the same period in 2021, primarily driven by non-cash impairment charges to the company’s FCC licenses of $10.3 million. Townsquare Media breaks its financial reports in to three operating segments. For the third quarter of this year, Digital Advertising net revenue increased $6.5 million, or 21.3%; Subscription Digital Marketing Solutions net revenue increased $2.1 million, or 9.7%, as compared to the same period in 2021 due in part to the addition of approximately 850 additional net subscribers during the third quarter of 2022; and Broadcast Advertising net revenue increased $2 million, or 3.4%, compared to Q3 of 2021. Townsquare CEO Bill Wilson comments, “I am proud to report another record setting quarter of results that clearly demonstrate the undeniable success and differentiation of Townsquare’s transformation into a Digital First Local Media company. The Townsquare team reached all-time Q3 highs with net revenue growth of 8% year-over-year, and Adjusted EBITDA growth of 6% year-over-year, meeting our Q3 guidance. In addition, net leverage declined to an all-time low of 4.54x as we continue to make progress towards our 4x net leverage target. Our growth engine has been and will continue to be our digital solutions, which were the primary driver of our third quarter growth, accounting for half of Townsquare’s total revenue and total profit. Total digital revenue increased 17% year-over-year in the third quarter, and trailing 12-month digital revenue grew to $225 million. As a uniquely positioned Digital First Local Media Company focused principally on markets outside of the top 50 in the United States, Townsquare has a resilient digital growth engine supported by both a recurring subscription digital marketing solutions business, with a large addressable market and limited competition, and a highly differentiated digital advertising technology platform.”

Ramsey Solutions to Give Free Finance Course to 1,000 Veterans in Recognition of Veterans Day. In honor of Veterans Day this Friday (11/11), Dave Ramsey announces that he is giving away access to his company’s Financial Peace University for 1,000 veterans on “The Ramsey Show.” Ramsey Solutions says the nine-lesson digital personal finance course has helped millions take control of their money for 30 years. Veterans who enter their information on the company’s website and are selected, will be able to join a class in-person or go online to watch videos on-demand as they learn the fastest way to pay off debt, save for emergencies and invest for the future. Military members list financial troubles among their top stressors. In the first 90 days of working the FPU plan, the average household pays off $5,300 of debt and saves $2,700 for emergencies.

KFI, Los Angeles Set to Begin 12th Annual Pastathon with SoCal Wendy’s Restaurants Joining the Cause. The annual KFI Pastathon charity event that encourages listeners to donate money, pasta, and sauce to benefit Caterina’s Club gets underway on Tuesday (11/15) and includes new partner Wendy’s restaurants in Southern California. The iHeartMedia news/talk station says that Caterina’s Club provides more than 25,000 nutritious meals every week to children in need in Southern California. The charity also helps families get back into stable home environments and teaches teens the skills they need to work in the hospitality industry. This year, all 168 Wendy’s restaurants in Southern California will offer their customers a donation option from November 16 through December 4.  In addition, on November 29, ‘Giving Tuesday,’ these Wendy’s will also donate $1 from every Frosty sold to the KFI PastaThon. With the help of listeners, local businesses, and the continued partnership with Smart & Final stores and Barilla Pasta, the 2021 event raised a record-breaking $1 million dollars and 115,000 lbs of pasta and sauce. Since 2010, the KFI PastaThon event has raised over $4.6 million and 700,000 pounds of pasta and sauce for children in need in the community. KFI program director Robin Bertolucci states, “We are so delighted to have Wendy’s partner with us on our efforts to feed Southern California kids. Because of generous partners like Wendy’s, Chef Bruno is feeding over 25,000 kids every week. As we embark upon our 12th annual KFI PastaThon we know the need is bigger than ever but so are the hearts of our listeners and partners. Our goal this year is to once again raise over a million dollars.  Thank you to Wendy’s for helping us make that dream a reality!”

Radio and Podcast Power Session Being Made Available for Colleges & Universities. The Library of American Broadcasting Foundation (LABF), in partnership with Benztown, the University of Maryland and the Broadcast Education Association (BEA), are creating a produced 90-minute, on-demand recorded Zoom video session focused on radio and podcasting for colleges and universities utilizing the LABF collection. The LABF Radio and Podcasting Power Session initiative, led by LABF board members Dave “Chachi” Denes – Benztown president – and BEA executive director Heather Birks, features University of Maryland reference specialist Michael Henry hosting a virtual walk-through of the library, followed by an insightful conversation about the vast collection highlighting incredible moments in U.S. history captured through the eyes and voice of television and radio broadcasters. Additionally, industry professionals from across different disciplines of the podcasting and radio business, including radio executive Mike McVay along with Benztown’s R Dub! from “Sunday Night Slow Jams”, Darren Silva and MJ Bloch, Tom Green, Susan Aksu, Beasley Media Group chief revenue officer Tina Murley and other experts speak to the students about the many career opportunities available to them in the industry. Denes says, “Everyone involved with this program is passionate about radio and podcasting. It’s an absolute honor to be able to share our knowledge with students that will someday be leading the industry.” The initiative initially launched as a semester-long course with Clark Atlanta University in 2021. The school is the first to utilize the 2022 90-minute abridged class-offering. It will be available to colleges and universities.

TALKERS News Notes. A new deal between Cumulus Media’s news/talk WLS-AM and Motor Racing Network will have the station airing the NASCAR Cup Series beginning in 2023. This three-year pact comes on the heels of the news that the City of Chicago has signed a three-year deal with NASCAR as the home of the first-ever Chicago Street Race. The unprecedented 12-turn, 2.2-mile Chicago Street Race will take the Cup Series and NASCAR Xfinity Series past and through many of Chicago’s most renowned downtown landmarks during Fourth of July Weekend, July 1-2, 2023. WLS program director Stephanie Tichenor says, “We are thrilled to be the new Chicago radio home of NASCAR and we look forward to growing this new partnership as we gear up for the first-ever Chicago Street Race next summer – and what promises to be an unforgettable Fourth of July weekend.”…..SiriusXM announces the launch of a new original comedy channel, Team Coco Radio. Executive produced by Conan O’Brien, the channel will feature exclusive audio content as well as select Team Coco podcasts, including the popular “Conan O’Brien Needs a Friend.” The channel debuts on November 15. Subscribers can hear the biggest interviews and the funniest stand-up moments from Conan’s iconic TBS show, as well as select Team Coco podcasts, including “Conan O’Brien Needs a Friend,” plus “Inside Conan” and “Conan O’Brien Needs a Fan.” Fresh commentary from Conan will also be weaved throughout the programming, as he recalls funny behind-the-scenes stories and other entertaining and insightful anecdotes.

Midterms/Trump’s 2024 Aspirations, The Economy, China COVID Lockdowns, Meta Layoffs/Twitter Chaos, January 6 Cases, Russia-Ukraine War, Powerball Jackpot, and Tropical Storm Nicole Among Top News/Talk Stories Yesterday (11/8). Tuesday’s midterm elections, the battle for control of Congress combined with former President Donald Trump’s expected announcement he’ll run in 2024; inflation and fears of a recession; the COVID lockdowns in China and their effect on the global supply chain; Facebook parent Meta to lay off 11,000 workers and Elon Musk’s mercurial leadership of Twitter; the trials of Oath Keepers for seditious conspiracy relative to the January 6 Capitol attack; Russia’s attack on Ukrainian infrastructure; a ticket for the record $2 billion Powerball jackpot sells in California; and Florida braces for Tropical Storm Nicole were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Advice

Monday Memo: Your Podcast ‘Bones’

By Editor | November 7, 2022 by Editor

By Holland Cooke
Consultant

BLOCK ISLAND, RI — Google “podcast tips” and you’ll find plenty, most for utter newbies (i.e., “State your name and the name of your podcast at the beginning”). Things that are second-nature to professional broadcasters.

(more…)

Front Page News Industry News

Monday, October 31, 2022

By Editor | October 31, 2022 by Editor

Monday Memo: Earwitness News. There are new WCBS/WINS synergies and USA top-biller WTOP offers voluntary separation buyouts. With so many radio voices now in permanent remote mode, and the post-pandemic gig economy flourishing, consultant Holland Cooke describes an opportunity “like Uber for newscasters.” Read his column here.

Pending Business: Gear Up for the Holiday Season. The midterm elections are almost history and radio sellers are getting ready for this year’s holiday season. There’s no way of knowing for certain how much consumers will spend and on what, but radio sales pro Steve Lapa writes in today’s column that a look at where Americans are spending now can provide a roadmap to a successful holiday sales season. Read more here.

Scott Shannon Announces Retirement. Legendary radio personality Scott Shannon didn’t work in talk radio, but it seems almost criminal not to recognize his announced retirement from his daily morning show. On Friday (10/28), he told his WCBS-FM, New York listeners that is retiring from morning radio on December 16. Among his many achievements in the radio business are his stints at three New York City stations, first at WHTZ-FM “Z100” – which is chronicled in the documentary film, Worst to First: The True Story of Z100 New York – and then at WPLJ-FM. He is credited with the creation of the “morning zoo” concept that was imitated throughout the 1980s. Shannon will continue his other roles with Audacy as host of the nationally syndicated “America’s Greatest Hits” program and the “True Oldies” format on WCBS-HD3.

Hubbard and VSiN Bring Sports Betting Content to Seattle. KNUC-HD2 is the new home of sports gambling radio as Hubbard Radio and VSiN partner in the effort. The press release says, “The station will deliver news and analysis from the industry’s most knowledgeable sports betting experts and legendary book makers to inform and entertain the growing number of people betting on sports. Sister station KIXI-AM 880, will also air “Action Updates” twice each weekday as well as “VSiN PrimeTime” with Tim Murray and former NFL quarterback Shaun King. Hubbard Seattle market manager Trip Reeb comments, “With the incredible growth sports betting has seen in recent years, we saw this as a great opportunity to capitalize on that rapid expansion and the specialized content VSiN delivers.” VSiN content currently airs on more than 140 terrestrial radio stations in 33 states.

iHeartMedia Announces New ‘Glee’ Podcast. The newest podcast for fans of the television hit “Glee!” titled, “And That’s What You REALLY Missed,” is available from iHeartRadio, hosted by Jenna Ushkowitz and Kevin McHale. iHeartRadio says, “Calling all Gleeks! We’re baaaaack…again. Kevin McHale (aka Artie Abrams) and Jenna Ushkowitz (aka Tina Cohen-Chang) are heading back to William McKinley High School to re-watch all six seasons of ‘Glee!’ We’re taking you all the way from McKinley High to New York City, from the choir room to Nationals, and from the Super Bowl to a world tour! We’ll look back on your favorite moments and never before heard stories with a slew of guests including cast, crew, celebrities and you, the fans! So warm up those vocal cords and tune those ears, because it’s all coming out.”

Midterms, Pelosi Attack, January 6/Trump Legal Issues, Russia-Ukraine War, Affirmative Action, The Economy, Brazil Election, and Elon Musk & Twitter Among Top News/Talk Stories Over the Weekend. The debates ahead of the midterm elections and speculation about which party will control the House and the Senate; the aftermath of the attack on House Speaker Nancy Pelosi’s husband; the legal battle over former President Donald Trump’s January 6 emails and his other legal issues; Russia’s continuing assault on Ukraine’s infrastructure; the U.S. Supreme Court takes on affirmative action in higher education; inflation and fears of a recession; Lula defeats Bolsonaro in Brazil’s presidential election; and Elon Musk takes control of Twitter were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Advice

Monday Memo: Earwitness News

By Editor | October 31, 2022 by Editor

By Holland Cooke
Consultant

BLOCK ISLAND, RI — Buzz-of-The-Biz in recent days: WTOP-FM, Washington offers newsroom staffers voluntary separation buyouts. Even radio’s top-billing station – owned by venerable Hubbard – is feeling the pinch. “Welcome to the club,” broadcasters elsewhere shrug.

Disclosure: I programmed that station for seven years in the 1980s, and hired some of the voices still heard there. And in today’s “gig economy,” with remote work now so commonplace, there’s new opportunity for the nimble.

(more…)

Front Page News Industry News

Friday, October 28, 2022

By Editor | October 28, 2022 by Editor

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “The Bird is Caged,” looks back at this past week of 10/24-10/28. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Dom Giordano, talk show host, WPHT, Philadelphia; Mark Davis, talk show host, KSKY, “660 AM The Answer,” Dallas/Fort Worth; Holland Cooke, media consultant/author; Daliah Wachs, M.D., talk show host, Genesis Communications Network/physician; and Brad Shepard, talk show host, Pioneer Valley Radio, Springfield, MA. The show airs weekends (Friday evenings to Sunday nights) on 100-plus broadcast signals and networks across the U.S. and U.K as well as having developed a significant international following as a podcast. To listen to this week’s episode, please click here. To view the latest TALKERS topic research, please click here.

Cumulus Net Revenue Declines 1.8% in Third Quarter. Reporting its financial data for the third quarter of 2022 – as well as the first nine months of 2022 – Cumulus Media reveals that net revenue was $233.5 million in Q1, a decrease of 1.8% over the same period in 2021. For the first nine months of this year, the company reports net income of $16.3 million compared to the loss of $360,000 it reported for the first nine months of 2021. Cumulus breaks out its revenue into segments and the total broadcast radio revenue for Q3 of 2022 was $177 million, down 4.7% from the same period in 2021. While spot revenue was $124.8 million – up 2.3%, network revenue was $52.3 million, down 18.2%. Digital revenue was $34.9 million, an increase of 4.7% over the third quarter of 2021. Cumulus president and CEO Mary G. Berner states, “Notwithstanding a difficult macro environment, consistent execution of our strategic plan has put us in an enviable financial position to effectively navigate through the continuing headwinds. Our solid Q3 results reflect that execution – although total revenue declined, driven by weakness in national advertising channels, digital revenue continued to grow, and we increased profitability as well. We also generated $24 million of cash from operations, repurchased $3.9 million of shares, opportunistically retired $2.8 million of senior notes at a discount and finished the quarter with net leverage of 3.7x, the lowest it’s been in more than a decade. Looking ahead, we will continue to rigorously implement our plan, which includes: furthering our multi-platform evolution; supporting growth of multiple, profitable digital businesses; reducing our fixed cost base; investing in high-ROI internal initiatives; maintaining a disciplined approach to M&A, including enhancing cash generation from non-core asset monetization; bolstering liquidity; reducing net leverage; and optimizing a multi-pronged capital allocation strategy. Given our track record, we continue to have strong confidence in our ability, under this plan, to grow shareholder value even in the incrementally challenging macro environment.”

Beasley Names Ron deCastro Market Manager for Tampa. Radio sales and management pro Ron deCastro joins Beasley Media Group as market manager for the company’s Tampa station group that includes business news WHFS-AM “Money Talk 1010 AM” and five music brands. DeCastro was most recently market president and chief revenue officer at WQHT-FM and WBLS-FM in New York. He says, “I’ve spent a significant amount of my career leading some of the most iconic brands in America and I am excited to join the team at Beasley and help continue grow these fantastic brands.” Beasley EVP and COO Brian Beasley says, “We are happy to welcome Ron into the Beasley Media Group family. His vast experience, valuable insight and proven leadership made him the perfect choice to lead and grow our Tampa/St. Pete-based radio properties.”

NPR and Edison Research Unveil Results of Spoken Word Audio Report. The latest Spoken Word Audio Report from NPR and Edison Research concludes that “almost half (46%) of the U.S. population listens to spoken word audio content daily.” This is the fourth version of this study that “explores the ways spoken word media consumption in the U.S. has increased over time, including the number of listeners, and how long they listen.” This year’s study includes a special focus on how younger demographics are increasingly more interested in the medium, and reveals a 214% increase in listening to spoken word audio among those age 13-24. Key findings include: 1) There are an estimated 26 million more people listening to spoken word audio in the U.S. than eight years ago. An estimated 131 million people in the U.S. age 13+ are daily spoken word audio listeners, up from 105 million daily listeners in 2014; 2) Spoken word’s share of all audio is increasing among all listeners. Listeners age 13+ spend 29% of their total audio time with spoken word content, up from 20% in 2014, a 45% increase; 3) Listeners age 13-24 show the most explosive growth with share of spoken word audio. That Gen Z segment spends 22% of their time with spoken word audio, compared with those age 13-24 in 2014 who spent only 7% of their time with spoken word audio, a 214% increase for this age group; and 4) For the first time ever, daily spoken word audio listeners spend a majority of their audio time with spoken word. Those who listen to spoken word audio daily spend 51% of their total daily audio time with spoken word. You can see the report here.

TALKERS News Notes. Just in time for the 2022 Major League Baseball World Series between the Philadelphia Phillies and the Houston Astros, Audacy drops the new national daily podcast, “Baseball Isn’t Boring,” hosted by longtime baseball columnist, author and WEEI-FM, Boston broadcaster Rob Bradford. The podcast is a project born from the “Baseball Isn’t Boring” campaign instituted by Bradford and major league pitcher Joe Kelly. Kelly and Bradford have also co-authored the soon-to-be-released book, A Damn Near Perfect Game: Reclaiming America’s Pastime. Bradford says, “As we wrap up what has been a very ‘un-boring’ postseason, we’re thrilled to launch this fun new daily podcast to rally behind the great sport of baseball – America’s national pastime. I look forward to speaking with some of the biggest names in sports to prove that baseball is alive and thriving.”…..CNN Audio premieres the new eight-episode, limited-series podcast, “The James Brown Mystery,” that investigates the suspicious death of the legendary musician and questions if he was murdered. The investigation began after CNN reporter Thomas Lake received a phone call from a woman who said she was in James Brown’s inner circle almost 40 years ago and the relationship nearly destroyed her career. Decades later, she’s trying to solve the mystery of Brown’s death. When she makes the call to Lake, “the two stumble into a world of secrets, intimidation, and suspected foul play.” “The James Brown Mystery” is the first podcast hosted and reported by Thomas Lake, who in 2019 published his exclusive CNN investigative series, “Lost in the Woods with James Brown’s Ghost,” exploring unanswered questions around the singer’s death and the many people still calling for an autopsy and criminal investigation. “The James Brown Mystery” expands upon Lake’s reporting and covers Brown’s complicated past, the mysterious death of his third wife, and the biggest questions surrounding his demise…..WDAS-AM/W273DO, Philadelphia “FOX Sports Radio, The Gambler” sports show “The Divide Live” – hosted by Mike, a diehard Mets fan and Corey, a diehard Yankees fan – are broadcasting a one-hour special recorded live from the Toms River Field of Dreams Comedy Night Benefit last weekend (10/22). The special broadcast will include interviews with former MLB third baseman Todd Frazier for his take on the Mets, Yankees, “retirement” and life after the MLB; mixed martial artist Frankie Edgar who breaks down what it’s like to prepare for his final UFC fight at Madison Square Garden; and WFAN, New York afternoon drive star Craig Carton talking career, giving back, life’s successes and unfortunate failures. It airs tonight at 9:00 pm ET…..Edison Research, provider of Edison Podcast Metrics, announces it has developed a complementary service to count downloads for participating publishers. After months of research, Edison is utilizing a new method for determining U.S. downloads that does not employ a redirect nor involve delivery of log files. Edison president Larry Rosen says, “We have developed an elegant new solution that will enhance our unique Edison Podcast Metrics survey. While our survey of 20,000 podcast listeners each year provides the most complete look at the totality of actual listening to podcasts, download data will provide deeper information to subscribers, especially for smaller and short-run shows.”

KTSA, San Antonio Helps Raise Almost $170,000 for Thanksgiving Dinner for Those in Need. San Antonio news/talk KTSA helped raise a record $163,893, during the annual Raul Jimenez Thanksgiving Dinner radiothon Friday, October 21. Funds raised will go to feed more than 25,000 seniors and needy people on Thanksgiving Day. The Alpha Media news/talk says the Raul Jimenez Thanksgiving Dinner is the largest dinner of its kind in the country. Pictured above (l-r) are KTSA talk hosts Sean Rima, Jack Riccardi, and Trey Ware with a staffer from the Raul Jiminez Thanksgiving Dinner charity.

WCRS, Greenwood, South Carolina Owner Honored for Station’s Service. Pictured above is broadcaster and WCRS, Greenwood, South Carolina owner Anne Eller (left) receiving a proclamation by Charles Moates (right), chair of the Greenwood County Council, in honor of the station’s 81 years of service and Eller’s service to the community. Speaking to The Index-Journal about her work as an independent broadcaster, Eller says, “Each day gives me the chance to connect with my listeners through delivery via traditional radio, livestreaming on the Internet, podcasts on our website and promotions via social media. Radio is as relevant in the business of communications as ever before – maybe more so. I am proud of the honors my station and I have received recently, and I look forward to many more great years as a broadcaster,” Photo by Damian Dominguez, The Index-Journal

Politics and Midterm Elections Tie as Top News/Talk Stories for Week of October 24-28. The debates ahead of the November midterm elections and the politics surrounding them came together as the most-talked-about story on news/talk radio this week, landing atop the Talkers Ten^TM. At #2 this week was the state of the economy, including inflation and threats of a recession, followed by former President Donald Trump’s legal issues at #3. The Talkers Ten^TM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Front Page News Industry News

Thursday, October 27, 2022

By Editor | October 27, 2022 by Editor

Mark Davis is This Week’s Guest on Harrison Podcast. Today is the 40^th anniversary of Dallas radio legend Mark Davis’ career as a professional broadcaster. What better way to celebrate it than being a guest on the award-winning PodcastOne series, “The Michael Harrison Interview?” Davis is one of the most successful and respected local news/talk radio hosts in America. For the past decade, this self-described libertarian-conservative has hosted the 7:00 am – 10:00 am CT morning show on Salem’s AM 660, The Answer – KSKY-AM – in the vibrant Dallas/Fort Worth market. Prior to that, he did a long stint at WBAP – also in the Dallas Metroplex. Along the way, he’s served as a regular fill-in for the late Rush Limbaugh and other national hosts in addition to having written two well-received books about politics published by Regnery. Harrison and Davis engage in a lively chat about the radio veteran’s career including changes over the past four decades in journalism, broadcasting technology, radio localism, the military (Davis grew up in a U.S. Air Force family) and partisanship in the national conversation. Don’t miss this! To listen to the podcast in its entirety, please click here.

WIP-FM, Philadelphia Names Joe DeCamara and Jon Ritchie New Morning Hosts. The Audacy sports talk station reveals that it will move the current midday team of Joe DeCamara and Jon Ritchie to morning drive early next year when Angelo Cataldi retires from his historic run as SportsRadio 94WIP’s morning drive host. The new show will continue to feature longtime WIP morning anchor Rhea Hughes and producer James Seltzer. Audacy says it will name a new midday show in the coming months. WIP-FM brand manager Rod Lakin says, “We are very excited to announce Joe DeCamara and Jon Ritchie will be leading the WIP morning show. For the last three decades Angelo Cataldi set the standard for morning drive in Philadelphia and helped define the sports narrative of this great city. Joe and Jon, along with Rhea Hughes and the other talented members of the WIP morning show, will adhere to the standard that Angelo created and develop a connection with the Philadelphia sports audience for years to come.” DeCamara comments, “I am ecstatic for the opportunity to host mornings on WIP. There is a remarkable tradition of success long established by the legend, Angelo, and the entire current morning team, and my aim is to continue to uphold that level of excellence. I feel a tremendous sense of gratitude to WIP and Audacy management, to Angelo, and to WIP listeners and callers whose intense passion drives the heartbeat of Philly sports. We look forward to assembling the full team that will comprise our show as we move to mornings. And I look forward to multiple parades down Broad Street over the next four months!” Ritchie adds, “I’m grateful and honored that Joe and I have the opportunity to follow in Angelo Cataldi’s footsteps on WIP’s morning show. We’ll work hard to uphold the station’s tradition of emotional connection with the greatest sports fans in the world.”

Radio Observers Reminisce and Analyze as Rock Gives Way to All-News on 92.3 FM in New York. Today’s move by Audacy that begins the simulcast of all-news WINS-AM on WNYL-FM (soon to become WINS-FM) was preceded by coverage of the change in the New York media that included reminiscing about the old “K-Rock” – for 20 years the flagship station of Howard Stern’s program – as well as the rock music and talk shows that also occupied the frequency over the years. In Verne Gay’s story on the change in Newsday, Audacy New York president Chris Oliviero is quoted saying, “Why now? That question has been bandied about for many years, but one of the major issues is that we’re still governed by FCC cap rules. Any time we wanted to add something to FM, we had to take something away. We had to make a choice [and] news and sports is what we do really well.” This change also comes at the same time as Audacy finalizes the newsroom merger of WINS and WCBS-AM. Audacy New York VP of news Ben Mevorach is quoted in the Newsday piece saying that “both stations will retain their separate identities, but that the merger ‘removes the redundancy of coverage’ and frees reporters up at each station to cover different stories. Mevorach added that there will be no layoffs but ‘actually the opposite: This is an all-out assault on becoming the dominant [radio] news leader here.’” Meanwhile, TALKERS magazine publisher Michael Harrison was asked about the changes and replied, “As natives of the 20th century, you and I still think there’s a difference between AM and FM but to natives of the 21st century, these are irrelevant facts. The flip doesn’t mean anything other than Audacy is doing the best it can to keep up with the times.” Regarding the end of rock music on 92.3 FM, Harrison adds, “It’s sad to see it go on a certain level, but radio gave up ownership of music years ago. It’s been a slow fade and this is another one of the lights going out. It doesn’t indicate anything beyond that.”

Alpha Media Names Tim Spence Director of Sports Operations in San Antonio. Radio programming pro Tim Spence joins Alpha Media San Antonio as the new director of sports operations for KTFM-FM/KZDC-AM, San Antonio “Sports Star, 94.1 FM, 1250 AM.” Spence comes to Alpha from iHeartMedia Denver where he most recently served as program director for KHOW and KCOL and as APD for KOA. He was also affiliate relations manager for the 140-station radio network for the Denver Broncos and Colorado Rockies. Spence says, “I’d like to thank Lance Hawkins, Dax Davis and Greg Martin along with the entire Alpha Media family for this opportunity in San Antonio. This is a tremendous group of stations with a great staff, and I’m ready to get to work.”

WABC, New York Names Studios in Honor or Bernard McGuirk. Yesterday (10/26), Red Apple Media Group’s news/talk WABC, New York dedicated its main studio to the late Bernard McGuirk, who died earlier this month after a battle with prostate cancer. Yesterday would have been McGuirk’s 65^th birthday. Pictured above are (from l-r): Sid Rosenberg, on-air morning show co-host of “Bernie & Sid in The Morning”; Margo and John Catsimatidis, owners of Red Apple Media and 77 WABC; Carol McGuirk, Bernie’s wife; and their two children, Brendan and Melanie.

KFBK, Sacramento Celebrates 100 Years on the Air. News/talk KFBK-AM/FM, Sacramento recently celebrated 100 years since its first on-air broadcast on September 17, 1922 with a Centennial Celebration. Hosted by sister iHeartMedia station Talk 650 KSTE morning show and former KFBK staff “Armstrong and Getty,” KFBK’s Centennial Celebration featured appearances by many former staff along with current personalities Cristina Mendonsa and Sam Shane of the “KFBK Morning News,” nationally syndicated and 12:00 noon-3:00 pm host Tom Sullivan, John McGinness and Kitty O’Neal of the “KFBK Afternoon News” and night host Pat Walsh. KFBK program director Bill White says, “The founding principle of KFBK News Radio remains the same today as it did in 1922, to provide relevant local news and information. Through the generations, KFBK’s team of talented news anchors, reporters, and talk hosts continues to proudly uphold that mission, to serve the listeners of Sacramento and Northern California.” Pictured above at the celebration are: Back row (l-r): Gregg Fishman (former anchor, now at City of Sacramento and SMUD Board), Rick Eytcheson (former GM), Dave Williams (former PD and anchor, now anchor at KLIF, Dallas), Beth Duncan (former anchor, now singer), Andy Friedman (former reporter, now CMO at Specifi), John Butler (former ND, now digital PD at Salem Media Group), David G. Hall (former reporter, now media specialist/consultant). Front row (l-r): Roger Hamlyn (former editor, now retired), Steve Telliano (former reporter/anchor, now with UC Davis Health), Don Andrews (former reporter/anchor, now with CA State Assembly), Vicky Moore (now with KNX-FM, Los Angeles), Mike Sicilia (former reporter, now deputy press secretary, CA Dept of Corrections and Rehabilitation).

FOX News Audio to Launch Bret Baier’s ‘Common Ground’ Podcast. This new podcast from FOX News Audio titled, “Common Ground,” – hosted by Bret Baier, FOX News Channel chief political anchor and executive editor and anchor of “Special Report” – will feature Baier speaking with lawmakers, business leaders and public figures from different perspectives coming together to discuss issues of the day and how Americans can find common ground in a polarized world. FOX News Audio says the new podcast will drop two episodes weekly.

SRN’s Tom Tradup Honored by Christian Relief Agency. The Christian non-profit international relief agency Food for the Poor this week honored Salem Radio Network VP/news & talk programming Tom Tradup for “10 years of dedicated passion and partnership through radio fundraising” which the agency says has resulted in 67-million meals for families in 17 countries in the Caribbean and Latin America, as well as SRN’s October campaign raising funds for survivors of Hurricane Ian in Florida, Georgia and the Carolinas. Pictured above are (from l-r): KSKY, Dallas morning host Mark Davis, Tradup, Diana Corrales and Paul Jacobs of Food for the Poor.

Debates/Midterm Elections, Russia-Ukraine War, The Economy, Immigration-Border Security, January 6/Trump Legal Issues, Iran Protests, British Politics, Musk-Twitter Deal, and Ye Controversies Among Top News/Talk Stories Yesterday (10/26). The numerous debates ahead of the November midterm elections and speculation about which party will control the House and Senate beginning in January; Vladimir Putin’s attacks on Ukraine’s infrastructure as winter looms; the battle against inflation and the up-and-down financial markets; the migrant and illegal drug issues plaguing the U.S.-Mexico border; the subpoenas issued to former President Donald Trump’s attorneys relative to the January 6 investigation and Trump’s other legal battles; the ongoing protests in Iran; Britain’s newest Prime Minister Rishi Sunak assumes his role; the fate of Twitter and Elon Musk’s bid for the social media giant; and the crumbling business empire of Ye in the aftermath of his anti-Semitic rants were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Share this with your network

Share this with your network

Share this with your network

Share this with your network

Share this with your network

Share this with your network

Share this with your network

Share this with your network

Share this with your network

Share this with your network

Share this with your network

Share this with your network

Share this with your network

By Holland Cooke Consultant

Share this with your network

By Holland Cooke Consultant

Share this with your network

Share this with your network

Share this with your network

By Walter Sabo Consultant Host/Producer, Sterling on Sunday

Share this with your network

Share this with your network

By Holland Cooke Consultant

Share this with your network

Share this with your network

Share this with your network

Share this with your network

Share this with your network

Share this with your network

Share this with your network

Share this with your network

Share this with your network

Share this with your network

Share this with your network

Share this with your network

Share this with your network

By Holland Cooke
Consultant

By Holland Cooke
Consultant

By Walter Sabo
Consultant
Host/Producer, Sterling on Sunday

By Holland Cooke
Consultant