An insight from Audacy chief marketing officer Jenny Nelson makes the case that a strong audio campaign – combined with digital marketing – combine to help local businesses build a strong brand, establish trust, and optimize SEO & AEO with high conversions. Nelson notes that “radio, streaming audio, and 
podcasts reach consumers throughout their daily routines, creating repeated exposure and strong recall. Audio also commands our attention in ways many formats can’t.” Additionally, radio personalities do something other formats can’t: “When our favorite hosts vouch for a brand, it feels personal. And that built-in influence doesn’t just capture attention — it sparks action.” 74% of radio listeners polled say they have purchased a brand after hearing an ad from their radio host. Finally, Nelson says the intersection of audio and digital marketing is where consumers are reached. “Audio builds awareness, attention, and trust. Digital marketing captures intent and drives action lower in the funnel. Together they drive measurable results with double digital increases in performance.” See the full story here.
MONDAY, MARCH 23, 2026
