April 2023 PPM Ratings Takeaways – Part Three
April 2023 PPM Data – Information for the April 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.
Nielsen Audio’s April 2023 sweep covered March 30 – April 26.
TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.
Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.
All comparisons noted are March 2023 – April 2023 (6+).
PORTLAND
News/Talk: Alpha Media’s KXL “FM 101 News” 5.7 – 5.3, -.4, anchored in fourth-place
iHeartMedia-owned KEX “News Radio 1190” 2.4 – 1.7, -.7, #16 to #20
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 7.4 – 7.5, +.1, remains at #3
KOPB’s internet stream steady at 2.0, #20 to #19
Number One 6+: iHeartMedia adult contemporary KKCW, second straight month, 10.2 – 10.4, +.2
Largest 6+ March 2023 – April 2023 Increase: country KWJJ (+1.2)
Largest 6+ March 2023 – April 2023 Decrease: news/talk KEX and jazz KMHD’s internet stream (-.7)
CHARLOTTE
News/Talk: Urban One-owned WBT-AM/FM “Charlotte’s News Talk” flat at 5.2, fourth to fifth
News: None in the top twenty
Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” (Hornets) 2.6 – 2.0, -.6, repeats at #16
Public Radio News/Talk: University Radio Foundation’s WFAE 3.8 – 3.7, -.1, #11 to #10
South Carolina Educational Television Commission-owned WNSC .5 – .7, +.2 #21 to #20
Number One 6+: Beasley Media Group urban AC WBAV, fourth straight month, 7.9 – 8.7, +.8
Largest 6+ March 2023 – April 2023 Increase: urban-rhythmic oldies WOSF (+1.3)
Largest 6+ March 2023 – April 2023 Decrease: hot AC WLNK (-1.0)
SAN ANTONIO
News/Talk: Alpha Media-owned KTSA “Stay Connected” unchanged at 3.6, #13 to #10
iHeartMedia’s WOAI “News Radio 1200” (Spurs) steady at 3.4, #14 to #12
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Texas Public Radio’s KSTX 1.8 – 2.0, +.2, repeats at #18
Number One 6+: Cox Media Group classic hits-oldies KONO-FM, fourth consecutive month, 7.8 – 8.3, +.5
Largest 6+ March 2023 – April 2023 Increase: adult contemporary KQXT (+1.3)
Largest 6+ March 2023 – April 2023 Decrease: rhythmic hot AC KVBH (-1.0)
SACRAMENTO
News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” steady at 9.4, #1
KFBK-AM & KFBK-FM cluster-mate KSTE-AM “Talk 650” 4.2 – 3.7, -.5, sixth to ninth
News: None in the top twenty
Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” (Kings) 1.3 – 1.7, +.4, #19 to #17
Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.5 – 3.1, -.4, #10 to #12
Number One 6+: news/talk KFBK-AM & KFBK-FM, fourth month in succession, steady at 9.4
Largest 6+ March 2023 – April 2023 Increase: urban-rhythmic oldies KHYL (+1.0)
Largest 6+ March 2023 – April 2023 Decrease: classical KXPR (-.6)
PITTSBURGH
News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.5 – 3.8, +.3, #13 to #11
News: None in the top twenty
Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 6.8 – 7.1 +.3, anchored in fourth-place
Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.9 – 4.0, +.1, #12 to #9
Number One 6+: iHeartMedia classic hits-oldies WWSW, fifth month in a row, 10.8 – 10.1, -.7
Largest 6+ March 2023 – April 2023 Increase: CHR WKST and hot AC WLTJ (+.6)
Largest 6+ March 2023 – April 2023 Decrease: country WDSY (-.8)
SALT LAKE CITY
News/Talk: Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 5.1 – 6.5, +1.4, fourth to second
iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 4.8 – 5.0, +.2, repeats in sixth-place
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: University of Utah’s KUER 3.3 – 3.0, -.3, #11 to #14
Number One 6+: Bonneville adult contemporary KSFI, sixth straight month, 12.0 – 11.9, -.1
Largest 6+ March 2023 – April 2023 Increase: news/talk KSL (+1.4)
Largest 6+ March 2023 – April 2023 Decrease: country KSOP-FM (-1.5)
LAS VEGAS
News/Talk: Audacy-owned KMXB-HD3 “101.5 K-Dawn The Talk Of Las Vegas” 2.0 – 1.8, -.2, #19 to #20
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: None in the top twenty
Number One 6+: iHeartMedia adult contemporary KSNE, seventh successive month, 10.0 – 11.2, +1.2
Largest 6+ March 2023 – April 2023 Increase: CHR KLUC (+1.6)
Largest 6+ March 2023 – April 2023 Decrease: Spanish contemporary KRGT (-.8)
ORLANDO
News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.0 – 5.1, +.1, locked in eighth-place
Cox Media Group-owned WDBO “Orlando’s News Talk” 3.7 – 3.5, -.2, repeats at #11
News: None in the top twenty
Sports Talk: iHeartMedia’s WYGM “96.9 The Game” (Magic) .4 – .7, +.3, #21 to #20
Public Radio News/Talk: Community Connections-owned WMFE 2.1 – 2.2, +.1, #16 to #14
Number One 6+: Cox Media Group classic rock WMMO, first month, 6.3 – 9.4, +3.1
Largest 6+ March 2023 – April 2023 Increase: classic rock WMMO (+3.1)*
Largest 6+ March 2023 – April 2023 Decrease: urban contemporary WTKS-HD2 (-1.5)
*Represents the largest March 2023 – April 2023 increase (6+) of any station from all 36 PPM-markets analyzed thus far
CINCINNATI
News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 11.1 – 11.6, +.5, #1
cluster-mate WKRC “55 KRC The Talk Station” 3.3 – 3.5, +.2, #11 to #9
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Cincinnati Public Radio’s WVXU 4.4 – 4.9, +.5, seventh to sixth
Number One 6+: news/talk WLW, 15th consecutive month, 11.1 – 11.6, +.5
Largest 6+ March 2023 – April 2023 Increase: rock WEBN (+.7)
Largest 6+ March 2023 – April 2023 Decrease: rhythmic hot AC WREW (-.6)
CLEVELAND
News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers, Guardians) 5.2 – 6.6, +1.4, tenth to sixth
News: None in the top twenty
Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 4.8 – 4.4, -4, #11 to #10
WKRK’s internet stream flat at 1.1, remains at #16
Public Radio News/Talk: Kent State University-owned WKSU 5.7 – 6.0, +.3 eighth to ninth
Number One 6+: iHeartMedia classic hits-oldies WMJI, sixth month in a row, unchanged at 10.0
Largest 6+ March 2023 – April 2023 Increase: rock WMMS (+1.9)
Largest 6+ March 2023 – April 2023 Decrease: urban contemporary WENZ (-3.1)**
**Represents the largest March 2023 – April 2023 decrease (6+) of any station from all 36 PPM-markets analyzed thus far
KANSAS CITY
News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 4.4 – 4.6, +.2, repeats in ninth-place
KMBZ-FM cluster-mate KMBZ-AM “Talk 980 AM” 1.2 – 1.3, +.1, stays at #20
News: None in the top twenty
Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) 2.1 – 3.2, +1.1, #16 to #13
Public Radio News/Talk: University of Missouri-owned KCUR 5.0 – 4.6, -.4, fifth to ninth
Number One 6+: Cumulus Media classic rock KCFX, first month, 7.8 – 8.5, +.7
Largest 6+ March 2023 – April 2023 Increase: sports talk KCSP (+1.1)
Largest 6+ March 2023 – April 2023 Decrease: classic hits-oldies KCMO-FM’s internet stream (-.9)
COLUMBUS
News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.0 – 6.4, +.4, sixth to third
News: None in the top twenty
Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 6.2 – 5.3, -.9, repeats in fourth-place
Public Radio News/Talk: Ohio State University’s WOSU 6.2 – 4.9, -1.3, fourth to eighth
Number One 6+: iHeartMedia country WCOL, sixth straight month, 9.5 – 9.2, -.3
Largest 6+ March 2023 – April 2023 Increase: rock WRKZ (+1.0)
Largest 6+ March 2023 – April 2023 Decrease: classic rock WLVQ and public radio news/talk WOSU (-1.3)
Up next: April 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.
Email Mike Kinosian at Mike.Kinosian@gmail.com.

PricewaterhouseCoopers LLP, “quantifies annual podcast advertising revenues generated over the past year, analyzes revenue share by ad category and content genre, and forecasts future revenues through 2025.” The study says the top revenue-generating content genres are Sports (15%), Society & Culture (14%), and Comedy (14%) and have taken the lead from News and Political Opinion content (down from 19% to 12%). IAB VP, media center Eric John says, “In-person sports, lifestyle events, and in-store shopping have come back in a big way, taking the lead from news which held the top revenue genre spot since 2018. Podcasting revenue naturally reflects that shift in consumer behavior and it will be interesting to watch how the balance changes going forward.” He adds, “Both mass and niche advertisers like the audiences, targeting, and ROI along with the brand-safe and suitable environments that podcasting offers.”
March 2023 PPM Data – Information for the March 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.
February 2023 PPM Data – Information for the February 2023 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.
Bill Frady.” Audacy Greenville-Spartanburg SVP and market manager Steve Sinicropi states, “Bill Frady has provided great content doing swing shifts on ‘106.3 WORD’ for years. Bill is a native Greenvillian, a recognized firearms expert, and a tremendous conservative voice that will complement WYRD-FM’s incredible news and talk talent lineup. Adding Bill Frady to our full-time, on-air team will provide great content for listeners and new opportunities for advertisers. I look forward to hearing Bill on the air and on the station’s expanded 100,000-watt signal.” Previously, Audacy announced the plan to move WORD’s talk programming to the 98.9 frequency in which the station will be branded “News/Talk 98.9 WORD.”
censorship” from conservatives. The rhetoric surrounding these deals is part and parcel of the politicized nature of media in the modern world. In the piece, Montlake observes, “The $60 million takeover – and the reactions it has sparked – is another flashpoint in the national battle to win over Latino voters, a fast-growing demographic that has long leaned Democratic but has lately grown more receptive to Republicans. So far, most Spanish-language radio in the U.S. has been focused on music and entertainment, not news or commentary. Which in the eyes of many makes it an untapped and lucrative means of political persuasion.”
January 2023 PPM Data – Information for the January 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
January 2023 PPM Data – Information for the January 2023 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.
Holiday 2022 PPM Data – Information for the Holiday 2022 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
Is it just me, or has packaging become a lost art?
indicates that #2 genre was Society & Culture (up from #3 in Q2 2022); #3 was News (down from #2 in Q2 2022), followed by True Crime at #4, Sports at #5, Business at #6, Arts at #7, History at #8 (up from #11 in Q2 2022), Religion & Spirituality at #9 (up from #10 in Q2 2022) and Education at #10 (down from #9 in Q2 2022). Podcasts are classified according to the self-identified genre submitted by the podcast to Apple Podcast API. Nineteen genres are identified as having at least one percent reach among those in the U.S. age 18+ for Q3 2022.










