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April 2024 PPM Ratings – Part One

By TALKERS | May 14, 2024 by TALKERS

April 2024 PPM Data – Information for the April 2024 ratings period (March 28 – April 24) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

MLB; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

For context, MLB’s 2024 season officially started March 20 when the Dodgers and Padres played two games in South Korea; the other 28 teams played their first game March 28.

Meanwhile, NBA and NHL playoffs began April 20.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are March 2024 – April 2024 (6+).

NEW YORK

News/Talk

WABC 4.0 – 3.2, #9 – #11

WOR 1.6 – 1.4, #20 – #20

WKXW 1.0 – 1.0, #23 – #23

WKXW Stream .3 – .3, #34 – #37

News

WINS-FM 4.6 – 4.7, #5 – #5

WCBS-AM 2.0 – 1.8, #14 – #19 (Mets)

WINS-FM Stream .4 – .4, #32 – #34

Business News WBBR .4 – .4, #32 – #34

WCBS-AM Stream .1 – .2, #45 – #39 (Mets)

Sports Talk

WFAN FM & AM 1.9 – 2.3, #15 -#13 (Yankees, Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream .6 – 1.1, #26 -#22 (Yankees, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

WNYC-FM 4.0 – 4.0, #9 – #8

WNYC-AM 1.0 – .6, #23 – #27

Notes: The +.5 registered by sports talk WFAN’s internet stream (.6 – 1.1) represents New York’s largest (6+) March 2024 – April 2024 increase; conversely, news/talk WABC’s -.8 (4.0 – 3.2) is the market’s largest (6+) March 2024 – April 2024 decrease.

The flagship of the Knicks, Islanders, and Rangers is sports talk WEPN-FM (DNA).

LOS ANGELES

News/Talk

KFI 5.5 – 4.6, #3 – #3

KRLA .7 – .9, #33 – #32

KEIB .7 – .6, #33 – #34 (Clippers)

News

KNX-FM 3.0 – 3.4, #10 – #10

KNX-FM Stream .2 – .2, #39 – #38

Sports Talk

KLAC .8 – 1.6, #32 – #27 (Dodgers, Clippers)

Public Radio News/Talk

KPCC 2.2 – 2.1, #17 – #19

Notes: Whereas sports/talk KLAC’s +.8 (.8 – 1.6) represents Los Angeles’ largest (6+) March 2024 – April 2024 increase, news/talk KFI’s -.9 (5.5 – 4.6) is the market’s largest (6+) March 2024 – April 2024 decrease.

The flagship of the Angels and Lakers is sports talk KESN (DNA); Kings’ games are heard on the iHeartRadio app; games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 3.2 – 3.8, #9 – #9 (Blackhawks)

WLS-AM 1.4 – .9, #25 – #27

WLIP .1 – .3, #40 – #35

WVON .2 – .2, #38 – #39

WLS-AM Stream .1 – DNA, #40 – DNA

News

WBBM-AM & WCFS 5.4 – 5.2, #4 – #4

WBBM-AM & WCFS Stream .1 – .2, #40 – #39

Sports Talk

WSCR 2.9 – 3.3, #11 – #10 (Cubs, Bulls)

WSCR Stream .4 – .3, #31 – #35 (Cubs, Bulls)

WSHE-HD2 .1 – .1, #40 – #45

Public Radio News/Talk

WBEZ 2.0 – 2.0, #18 – #18

Note: The White Sox flagship is sports talk WMVP (DNA).

SAN FRANCISCO

News/Talk

KSFO 1.4 – 1.4, #22 – #22

KSFO Stream .1 – .1, #34 – #37

News

KCBS-AM & KFRC 6.5 – 6.2, #3 – #3

KNEW .3 – .3, #30 – #30 (Oakland A’s)

KCBS-AM & KFRC Stream .1 – DNA, #34 – DNA

KKSF DNA – DNA, DNA – DNA

Sports Talk

KNBR 3.0 – 3.9, #10 – #6 (Giants)

KGMZ 2.0 – 1.9, #18 – #19 (Golden State Warriors)

KNBR Stream .4 – .5, #28 – #28 (Giants)

KGO .1 – .1, #34 – #37

KGO Stream DNA – .1, DNA – #37

KTCT .1 – .1, #34 – #37

KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors)

Public Radio News/Talk

KQED 7.2 – 7.1, #2 – #1

KALW .2 – .2, #33 – #32

Notes: Sports/talk KNBR’s +.9 (3.0 – 3.9) represents San Francisco’s largest (6+) March 2024 – April 2024 increase.

Games of the San Jose Sharks are carried on the Sharks Audio Network.

DALLAS

News/Talk

WBAP 3.6 – 3.2, #10 – #11

KEGL 1.3 – 1.3, #28 – #29 (Mavericks)

KSKY .7 – .6, #33 – #34

KLIF-AM .4 – .3, #35 – #36

KSKY Stream DNA – DNA, DNA – DNA

News

News – Talk KRLD-AM 1.3 – 1.4, #28 – #28

News – Talk KRLD-AM Stream DNA – DNA, DNA – DNA

News KKGM DNA – DNA, DNA – DNA

Sports Talk

KTCK 3.6 – 3.7, #10 – #10 (Stars)

KRLD-FM 1.7 – 2.3, #24 – #20 (Texas Rangers)

KRLD-FM Stream 1.1 – 1.1, #31 – #31 (Texas Rangers)

Public Radio News/Talk

KERA 4.2 – 3.1, #5 – #12

Note: Public radio news/talk KERA’s -1.1 (4.2 – 3.1) represents Dallas’ largest (6+) March 2024 – April 2024 decrease.

HOUSTON

News/Talk

KTRH 3.2 – 2.8, #13 – #17 (Astros, Rockets)

KPRC .3 – .4, #28 – #27

News

KXYZ .1 – .1 #32 – #34

Sports Talk

KBME .5 – 1.1, #27 – #23 (Astros, Rockets)

KILT-AM .8 – .9, #26 – #25

KILT-AM Stream .1 – .4, #32 – #27

KFNC .2 – DNA, #30 – DNA

Public Radio News/Talk

KUHF 2.9 – 2.5, #17 – #18

ATLANTA

News/Talk

WSB-AM & WSBB 7.7– 7.1, #2 – #2

WFOM .5 – .2, #26 – #32

WGKA .3 – .2, #30 – #32

WAOK .1 – .1, #34 – #35

WAOK Stream DNA – DNA, DNA – DNA

WSRV-HD3 Stream DNA – DNA, DNA – DNA

News

WBIN DNA – DNA, DNA – DNA

Sports Talk

WCNN 2.5 – 3.8, #17 – #10 (Braves)

WZGC 3.8 – 3.8, #9 – #10 (Hawks)

WZGC Stream .4 – .5, #28 – #29 (Hawks)

Public Radio News/Talk

WABE 3.7 – 3.4, #10 – #13

WRAS .5 – .6, #26 – #25

WABE-HD3 DNA – DNA, DNA – DNA

Notes: Sports/talk WCNN’s +1.3 (2.5 – 3.8) represents Atlanta’s largest (6+) March 2024 – April 2024 increase, while news/talk WSB-AM’s -.6 (4.2 – 3.1) represents a four-way tie for the market’s largest (6+) March 2024 – April 2024 decrease.

PHILADELPHIA

News/Talk

WPHT 2.3 – 2.3, #15 – #15

WKXW 1.1 – 1.1, #24 – #23

WPHT Stream .5 – .7, #27 – #26

WURD .6 – .4, #26 – #27

WURD Stream .2 – .1, #29 – #31

WKXW Stream .1 – .1, #31 – #31

WDEL-AM .1 – DNA, #31 – DNA

News

KYW & WPHI 5.8 – 5.5, #4 – #6

KYW & WPHI Stream .2 – .3, #29 – #28

WTEL .1 – .1, #31 – #31

Sports Talk

WIP 5.5 – 6.7, #6 – #4 (Phillies)

WIP Stream 3.2 – 2.8, #12 – #13 (Phillies)

WPEN-FM 1.2 – 1.3, #23 – #22 (76ers, Flyers)

Public Radio News/Talk

WHYY 3.1 – 3.1, #13 – #9

Note: Sports/talk WIP’s +1.2 (5.5 – 6.7) represents Philadelphia’s largest (6+) March 2024 – April 2024 increase.

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 1.5 – 1.6, #18 – #18

WOR 1.0 – 1.1, #21 – #19

WLIR .2 – .2, #27 – #28

News

WINS-FM 4.9 – 5.2, #5 – #2

WCBS-AM 1.8 – 2.2, #17 – #15 (Mets)

WCBS-AM Stream .2 – .5, #27 – #24 (Mets)

Business News WBBR .4 – .5, #26 – #24

WINS-FM Stream .6 – .5, #24 – #24

Sports Talk

WFAN-FM & AM 2.4 – 2.6, #12 – #11 (Yankees, Brooklyn Nets, New Jersey Devils)

WFAN-FM & AM Stream DNA – DNA, DNA – DNA (Yankees, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

WSUF .2 – .2, #27 – #28

Note: The flagship of the Knicks, Islanders, and Rangers is sports talk WEPN-FM (DNA).

RIVERSIDE

News/Talk

None

News

KFOO .1 – .1, #25 – #25

Sports Talk

KPWK .2 – .3, #23 – #21

Public Radio News/Talk

KVCR .3 – .4 #19 – #19

KPCC .1 – .1, #25 – #25

SAN JOSE

News/Talk

KSFO 1.8 – 1.9, #19 – #16

KSFO Stream .2 – DNA, #27 – DNA

News

KCBS-AM & KFRC 4.7 – 3.9, #5 – #7

KCBS-AM & KFRC Stream .2 – .2, #27 – #28

KNEW .2 – .2, #27 – #28 (Oakland A’s)

Sports Talk

KNBR 2.8 – 3.2, #10 – #9 (Giants)

KGMZ 2.0 – 1.8, #18 – #19 (Golden State Warriors)

KNBR Stream .5 – .9, #26 – #26 (Giants)

KGO Stream .2 – .4, #27 – #27

KGO .2 – .2, #27 – #28

KTCT .2 – .2, #27 – #28

KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors)

Public Radio News/Talk

None

Note: Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION

News/Talk

WKXW 7.5 – 7.3, #1 – #1

WOR 3.6 – 3.1, #9 – #10

WKXW Stream .7 – .7, #19 – #21

News

WINS-FM 2.4 – 2.0, #11 – #13

WCBS-AM .8 – .9, #18 – #19 (Mets)

WINS-FM Stream .3 – .3, #22 – #24

WCBS-AM Stream DNA – .1, DNA – #25 (Mets)

Sports Talk

WFAN-FM & AM 2.9 – 3.9, #10 – #8 (Yankees, Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream DNA – DNA, DNA – DNA (Yankees, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

None

Notes: Sports/talk WFAN’s +1.0 (2.9 – 3.9) represents Middlesex-Somerset-Union’s largest (6+) March 2024 – April 2024 increase.

The flagship of the Knicks, Islanders, and Rangers is sports talk WEPN-FM (DNA).

Up next: April 2024 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry Views

Pending Business: Who Cares?

By TALKERS | May 13, 2024 by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

Does anyone care anymore?

The latest Pew Research study, “Americans’ Changing Relationship with Local News,” confirmed a personal experience last week. More on that later.

If you believe the survey, almost 80% of us say we no longer follow local news very closely. It doesn’t matter if you live in a top 10 all-news radio market, or a city with a heritage news/talk/information station. The survey says we just lost interest and stopped consuming local news.

Wait, what happened? Real estate taxes in many communities are through the roof. The cost of insurance, health care and basic groceries are the highest in years. Some hospitals in local communities are rumored to be discussing charging in advance for certain procedures. How about your local mall; is it still safe during weekdays? Is your local school system better or worse post covid? And those local roads; are they still in great shape? All of this in addition to the college campus in your community that may be unraveling or not. Did 80% of us really stop following and talking about local news? Perhaps it is just easier and less expensive for on-air talent, producers, and programmers to focus on Trump trials and Gaza. Do we serve the audience what we think they want and forget local?

My first-hand “we don’t care to cover local news” experience was a frightening eye opener. As I was traveling South along Florida’s I-95, a truck hauling propane gas caught fire as it was parked on the right shoulder of the Interstate. The tanks started exploding and a roaring fire emitting huge dark plumes of smoke stopped traffic for miles. Our car was second in line in the standstill, not more than 250 feet away from the fire. We could feel the explosions from the propane as local police motioned us to back up. We were speechless in our car watching this horrific scene. My fiancé searched her mobile phone for any breaking news report. Nothing. I kept looking to the sky for local news chopper, or a local news team, cruiser, or SUV with reporters to cover this from the ground. Nothing. Would a local news/talk radio station take a caller with an eye-witness account? Nobody broke in with a report.

Thankfully, local police, Florida State troopers, firefighters and Special Ops all arrived on the scene in minutes. Still no local news team. First responders did an amazing job getting this dangerous propane fire under control. After a 30-minute delay, we were finally directed past the burned out remains of the truck. As I scanned the rear-view mirror, the radio, the sky above me and the opposite side of I-95, there was still no local news reporting.

No wonder 80% of us stopped following local news very closely, nobody cares to report the story.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Alpha Media Cuts Staff and Local Programming in Missouri

By TALKERS | May 10, 2024 by TALKERS

It’s difficult to get a handle on exactly how many people were let go by Alpha Media, but two central Missouri television stations are reporting that the entire on-air and programming staff at four stations in Moberly, Missouri – including news/talk KWIX – have been let go and all programming is now syndicated. The same is being reported about the company’s stations in the Farmington/Festus, Missouri market that includes news/talk KJFF. KOMU-TV reports that Moberly market manager Bob Dakin would not comment on how many employees were let go but confirmed that all local programming – including news and sports – is being replaced by national content.

Industry News

Alex Fife is This Week’s Guest on Harrison Podcast

By TALKERS | March 29, 2024March 29, 2024 by TALKERS

The nearly century-long relationship between radio and the automobile has been a top of mind industry discussion since a number of car manufacturers ignited worldwide concern over their stated intentions to remove AM radios from the dashboards of new electric vehicles. Is this relegation of AM radio to obsolescence premature? Can FM radios and the expansion of this exclusion to gas powered vehicles be far behind? Alex Fife, VP Southeast operations for iHeartMedia‘s Total Traffic & Weather Network is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Fife, a 25-year veteran of radio’s reporting of news, traffic and weather, joins Harrison in an extensive conversation about the timely issue. Listen to the podcast in its entirety here.

Ratings Takeaways

February 2024 PPM Ratings Takeaways – Part Three

By TALKERS | March 21, 2024 by TALKERS

February 2024 PPM Data – Information for the February 2024 ratings period (February 1 – February 28) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are January 2024 – February 2024 (6+).

PORTLAND

News/Talk

KXL 7.0 – 6.9, #2 – #2

KEX 1.2 – 1.5, #22 – #21

KUFO .5 – .8, #26 – #24

KPAM .1 – .1, #32 – #34

News

None

Sports Talk

KFXX 1.6 – 1.6, #19 – #20

KXTG 1.9 – 1.2, #18 – #22

KPOJ .6 – .6, #25 – #26 (Trailblazers)

KMTT .1 – .1, #32 – #34

KFXX Stream .1 – DNA, #32 – DNA

Public Radio News/Talk

KOPB 6.0 – 5.1, #4 – #4

KOPB Stream 1.2 – 1.0, #22 – #23

CHARLOTTE

News/Talk

WBT-AM 4.3– 4.6, #10 – #8

News

WRFX-HD2 DNA – DNA, DNA – DNA

Sports Talk

WFNZ-FM 3.3 – 3.4, #13 – #14 (Hornets)

WSOC-HD3 DNA – DNA, DNA – DNA

Public Radio News/Talk

WFAE 5.7 – 4.9, #5 – #6

WNSC 1.2 – .8, #18 – #18

WFAE-HD3 DNA – DNA, DNA – DNA

SAN ANTONIO

News/Talk

WOAI 3.0– 2.7, #13 – #14 (Spurs)

KTSA 2.3 – 2.3, #18 – #16

News

None

Sports Talk

KTFM 1.5 – .9, #21 – #25

KTKR .8 – .5, #26 – #30

KZDC .3 – .3, #35 – #33

Public Radio News/Talk

KSTX 2.9 – 2.3, #14 – #16

SACRAMENTO

News/Talk

KFBK-AM 7.6 – 7.3 #3 – #3

KSTE-AM 3.5 – 2.9, #9 – #12

News

None

Sports Talk

KHTK 1.9 – 1.4, #18 – #18 (Kings)

KIFM .9 – .9, #25 – #23

KIFM Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

KXJZ 2.8 – 2.8, #14 – #13

KQEI .3 – .3, #28 – #27

KQED .3 – .1, #28 – #29

KUOP DNA – DNA, DNA – DNA

PITTSBURGH

News/Talk

KDKA-AM 4.3 – 4.5, #9 – #9

KDKA-AM Stream .4 – .3, #21 – #23

News

None

Sports Talk

KDKA-FM 8.3 – 7.6, #3 – #3

KDKA-FM Stream .4 – .6, #21 – #19

WBGG DNA – DNA, DNA – DNA

Public Radio News/Talk

WESA 5.5 – 5.2, #6 – #8

SALT LAKE CITY

News/Talk

KSL-AM 5.5 – 6.4, #3 – #3

KNRS-FM 3.5 – 3.1, #13 – #13

KKAT DNA – DNA, DNA – DNA

News

None

Sports Talk

KALL .8 – .8, #24 – #23

KZNS-FM .7 – .7, #25 – #24 (Utah Jazz)

KZNS-AM .4 – .1, #27 – #28 (Utah Jazz)

KZNS-AM Stream .1 – .1, #28 – #28 (Utah Jazz)

KZNS-FM Stream DNA – DNA, DNA – DNA (Utah Jazz)

KOVO DNA – DNA, DNA – DNA

Public Radio News/Talk

KUER 3.6 – 2.8, #11 – #15

KBYU-HD2 Stream .1 – .3, #28 – #27

KUMT DNA – DNA, DNA – DNA

LAS VEGAS

News/Talk

KMXB-HD3 .8 – .9, #28 – #26

KXNT .3 – .6, #32 – #29

KXNT Stream .1 – .1, #35 – #36

KMZQ .1 – DNA, #35 – DNA

News

None

Sports Talk

KWWN .9 – .6, #26 – #29

KKGK .5 – .3, #29 – #32 (Golden Knights)

KRLV .3 – .2, #32 – #34

KENO .1 – DNA, #35 – DNA

Public Radio News/Talk

KNPR 1.4 – 1.6, #24 – #22

ORLANDO

News/Talk

WTKS 4.3 – 5.0, #10 – #7

WDBO 3.5 – 3.1, #13 – #13

WFLF .6 – .8, #21 – #19

WFYY-HD3 DNA – .3, DNA – #24

News

None

Sports Talk

WYGM 1.0 – .8, #19 – #19 (Magic)

WOCL-HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WMFE 3.4 – 2.4, #14 – #14

CINCINNATI

News/Talk

WLW 12.1 – 10.2, #1 – #2

WKRC 6.1 – 6.1, #5 – #5

News

None

Sports Talk

WCKY 1.5 – 1.1, #18 – #19

WSAI .7 – .6, #21 – #21

Public Radio News/Talk

WVXU 3.8 – 3.1, #8 – #10

Note: News/talk WLW’s -1.9 (12.1 – 10.2) represents Cincinnati’s largest (6+) January 2024 – February 2024 decrease.

CLEVELAND

News/Talk

WTAM 5.6 – 5.8, #10 – #9 (Cavaliers)

News

WMMS-HD2 DNA – DNA, DNA – DNA

Sports Talk

WKRK 5.9 – 3.7, #8 – #11

WKRK Stream .9 – .4, #19 – #21

WARF .2 – .2, #22 – #22

Public Radio News/Talk

WKSU 6.1 – 6.4, #7 – #6

WKSU-HD4 DNA – DNA, DNA – DNA

Note: Sports/talk WKRK’s -2.2 (5.9 – 3.7) is the largest (6+) January 2024 – February 2024 decrease by any station in these 12 PPM-markets.

KANSAS CITY

News/Talk

KMBZ-FM 5.0 – 4.4, #4 – #6

KCMO-AM 2.2 – 2.3, #15 – #14

KMBZ-AM 1.7 – 1.8, #17 – #17

KMBZ-FM Stream 1.0 – .8, #21 – #22

KCMO-AM Stream DNA – DNA, DNA – DNA

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 3.1 – 3.0, #14 – #12

KCSP Stream .2 – .3, #27 – #25

KWOD .1 – .1, #29 – #28

Public Radio News/Talk

KCUR 3.2 – 2.9, #12 – #13

KANU-HD2 DNA – DNA, DNA – DNA

COLUMBUS

News/Talk

WTVN 5.2 – 5.3, #7 – #7

News

WYTS DNA – DNA, DNA – DNA

Sports Talk

WBNS-FM 7.8 – 7.2, #2 – #2 (Blue Jackets)

WBNS-AM .3 – .3, #21 #21 (Blue Jackets)

WMNI .1 – .1, #22 – #22

WBNS-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WOSU 4.7 – 5.6, #8 – #6

Up next: February 2024 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Reach Mike Kinosian at: Mike.Kinosian@gmail.com

Ratings Takeaways

February 2024 PPM Ratings – Part Two

By TALKERS | March 20, 2024 by TALKERS

February 2024 PPM Data – Information for the February 2024 ratings period (February 1 – February 28) has been released for: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

The only requirement for a spoken-word station to be included below is that they be a Nielsen Audiosubscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are January 2024 – February 2024 (6+).

WASHINGTON, DC

News/Talk

WMAL 4.5 – 4.5, #7 – #7

WFED .1 – .1, #29 – #30 (Capitals)

News

WTOP & WTLP 8.3 – 7.6, #2 – #2

WDCH .6 – .7, #23 – #22

WDCH Stream DNA – DNA, DNA – DNA

Sports Talk

WJFK-FM 2.8 – 2.3, #15 – #16 (Capitals)

WJFK-FM Stream 1.0 – .8, #20 – #21 (Capitals)

WTEM .4 – .4, #25 – #24 (Wizards)

WTEM Stream .3 – .3, #26 – #27 (Wizards)

WJFK-AM .1 – DNA, #29 – DNA (Capitals)

WSBN .1 – .1, #29 – #30

Public Radio News/Talk

WAMU 12.7 – 13.0, 28^th month in succession at #1

Note: News WTOP & WTLP’s -.7 (8.3- 7.6) represents Washington, DC’s largest (6+) January 2024 – February 2024 decrease.

BOSTON

News/Talk

WRKO 2.8 – 3.2, #15 – #13

WXKS-AM .7 – .8, #23 – #23

News

News – Talk WBZ-AM 4.6 – 4.9, #6 – #6

Business news WRCA .1 – .2, #28 – #26

Sports Talk

WBZ-FM 11.2 – 9.1, second straight month at #1 (Celtics, Bruins)

WEEI-FM 3.9 – 3.3, #11 – #12

WEEI-AM DNA – .1, DNA – #30

WEEI-FM Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

WBUR 6.0 – 6.1, #3 – #3

WGBH 4.2 – 4.6, #9 – #8

Note: Sports talk WBZ-FM’s -2.1 (11.2- 9.1) represents Boston’s largest (6+) January 2024 – February 2024 decrease.

MIAMI

News/Talk

WIOD 1.4 – 1.2, #23 – #25

News

None

Sports Talk

WQAM 1.2 – 1.2, #25 – #25 (Heat, Florida Panthers)

WINZ .5 – .6, #27 – #28

WMEN .2 – .1, #33 – #36

WQAM Stream .1 – .1, #36 – #36 (Heat, Florida Panthers)

WSFS-HD2 DNA – DNA, DNA – DNA

WAXY DNA – DNA, DNA – DNA

Public Radio News/Talk

WLRN 4.1 – 5.1, #6 – #5

WLRN-HD2 DNA – .1, DNA – #36

Note: Public radio news/talk WLRN’s +1.0 (4.1- 5.1) represents Miami’s largest (6+) January 2024 – February 2024 increase.

SEATTLE

News/Talk

KIRO-FM 4.2 – 4.1, #7 – #10

KTTH 1.9 – 1.6, #21 – #22

KVI 1.3 – 1.0, #24 – #24

KPTR DNA – .1, DNA – #28

News

KNWN-AM & KNWN-FM 2.6 – 2.5, #19 – #17

KHHO DNA – DNA, DNA – DNA

Sports Talk

KJR-FM 4.2 – 2.4, #7 – #18 (Kraken)

KIRO-AM 3.3 – 2.3, #14 – #19

KJR-AM .8 – .7, #25 – #26

Public Radio News/Talk

KUOW 6.9 – 7.2, #2 – #1

KSWS DNA – .1, DNA – #28

Note: Sports talk KJR-FM’s -1.8 (4.2- 2.4) represents Seattle’s largest (6+) January 2024 – February 2024 decrease.

DETROIT

News/Talk

WJR 2.1 – 2.5, #16 – #14

WFDF .5 – .6, #23 – #22

WJR Stream .1 – .1, #29 – #29

News

WWJ 5.6 – 5.3, #8 – #9 (Pistons)

WWJ Stream .4 – .4, #24 – #25 (Pistons)

WDFN .1 – .1, #29 – #29

Sports Talk

WXYT-FM 9.8 – 7.1, #1 – #3 (Pistons, Red Wings)

WXYT-FM Stream 1.8 – 1.1, #17 – #21 (Pistons, Red Wings)

WXYT-AM .3 – .2, #28 – #28

WXYT-AM Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

WDET 1.6 – 1.8, #19 – #18

WUOM 1.1 – 1.2, #21 – #20

Note: Sports talk WXYT-FM’s -2.7 (9.8- 7.1) is the largest (6+) January 2024 – February 2024 decreaseby any station in the 24 PPM-markets analyzed thus far.

PHOENIX

News/Talk

KFYI 3.1 – 3.5, #10 – #9

KTAR-FM 2.6 – 2.7, #14 – #12 (Suns)

News

None

Sports Talk

KMVP-FM 1.9 – 2.2, #20 – #18 (Suns, Arizona Coyotes)

KGME .1 – .1, #31 – #34

KTAR-AM .1 – .1, #31 – #34 (Suns, Arizona Coyotes)

KDUS .1 – DNA, #31 – DNA

KTAR-AM Stream DNA – DNA, DNA – DNA (Suns, Arizona Coyotes)

KTAR-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

KJZZ 3.0 – 2.3, #11 – #15

MINNEAPOLIS

News/Talk

WCCO 4.7 – 4.7, #10 – #8 (Minnesota Timberwolves)

KTMY 2.9 – 3.0, #14 – #14

KTLK-AM 1.8 – 2.2, #19 – #15

WCCO Stream .1 – .3, #31 – #29 (Minnesota Timberwolves)

News

KQQL-HD2 .1 – .1, #31 – #31

Sports Talk

KFXN 7.5 – 7.1, #2 – #3 (Minnesota Wild)

KQQL-HD3 .2 – .1, #27 – #31

KSTP-AM .1 – .1, #31 – #31

Public Radio News/Talk

KNOW 6.6 – 7.4, #4 – #2

KNOW Stream .8 – .7, #23 – #23

SAN DIEGO

News/Talk

KOGO 4.9 – 4.6, #5 – #7

KLSD .4 – .5, #25 – #25

News

None

Sports Talk

KWFN 3.9 – 3.0, #10 – #16

KGB-AM .8 – .8, #21 – #21

KWFN Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

KPBS 6.2 – 7.3, #2 – #1

Note: Sports talk KWFN’s -.9 (3.9- 3.0) represents San Diego’s largest (6+) January 2024 – February 2024 decrease.

TAMPA

News/Talk

WHPT 5.3 – 4.9, #3 – #6 (Lightning)

WFLA 4.1 – 4.2, #11 – #10

News

Business news WHNZ .1 – .2, #34 – #28

Sports Talk

WDAE 2.1– 1.7, #17 – #18

Public Radio News/Talk

WUSF 2.3 – 1.9, #16 – #16

WMNF-HD3 Stream .4 – .2, #26 – #28

WUSF Stream DNA – DNA, DNA – DNA

DENVER

News/Talk

KOA 3.0 – 2.6, #14 – #17

KDFD 1.4 – 1.4, #22 – #22

KHOW 1.4 – 1.2, #22 – #24

News

None

Sports Talk

KKFN 4.0 – 3.7, #10 – #10

KKSE-FM 3.0 – 2.2, #14 – #18 (Nuggets, Colorado Avalanche)

KAMP .1 – .1, #35 – #36

KEPN DNA – DNA, DNA – DNA

KKSE-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

KCFR 4.5 – 3.7, #7 – #10

KUNC 1.0 – 1.1, #25 – #27

BALTIMORE

News/Talk

WBAL 4.3 – 3.3, #9 – #10

WCBM 1.9 – 2.0, #15 – #14

News

WTOP & WTLP 1.4 – 1.3, #17 – #18

WDCH .9 – .6, #19 – #20

WQLL DNA – DNA, DNA – DNA

Sports Talk

WJZ-FM 4.8 – 3.1, #6 – #12

WJZ-FM Stream DNA – DNA, DNA – DNA

WJZ-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WYPR 3.4 – 3.2, #12 – #11

WYPR HD2 Stream DNA – .3, DNA – #26

Note: Sports talk WJZ-FM’s -1.7 (4.8- 3.1) represents Baltimore’s largest (6+) January 2024 – February 2024 decrease.

ST. LOUIS

News/Talk

KMOX 3.7 – 2.8, #13 – #14

KFTK 2.2 – 2.1, #15 – #17

KTLK-FM 1.3 – 1.1, #18 – #18

KMOX Stream .4 – .2, #23 – #24

KFTK Stream .2 – .2, #28 – #24

News

KATZ-FM HD2 .3 – .2, #25 – #24

Sports Talk

WXOS 5.7 – 5.0, #7 – #9 (Blues)

Public Radio News/Talk

KWMU 5.1 – 4.9, #9 – #10

Up next: February 2024 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Reach Mike Kinosian at: Mike.Kinosian@gmail.com.

Ratings Takeaways

February 2024 PPM Ratings – Part One

By TALKERS | March 19, 2024 by TALKERS

February 2024 PPM Data – Information for the February 2024 ratings period (February 1 – February 28) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are January 2024 – February 2024 (6+).

NEW YORK

News/Talk

WABC 3.5 – 3.8, #11 – #11

WOR 1.7 – 1.6, #17 – #20

WKXW 1.0 – 1.0, #24 – #23

WKXW Stream .3 – .3, #35 – #35

News

WINS-FM 4.7 – 4.5, #6 – #7

WCBS-AM 1.7 – 1.7, #17 – #19

WINS-FM Stream .5 – .4, #27 – #33

Business News WBBR .4 – .4, #31 – #33

WCBS-AM Stream .2 – .1, #39 – #46

Sports Talk

WFAN FM & AM 2.7 – 2.0, #13 -#15 (Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream .8 – .8, #25 -#25 (Brooklyn Nets, New Jersey Devils)

WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

WNYC-FM 4.5 – 4.7, #7 – #4

WNYC-AM 1.2 – 1.1, #22 – #22

LOS ANGELES

News/Talk

KFI 5.5 – 5.4, #3 – #3

KEIB .8 – .7, #33 – #32 (Clippers)

KRLA .6 – .6, #34 – #34

News

KNX-FM 2.8 – 3.3, #12 – #10

KNX-FM Stream .2 – .3, #39 – #37

Sports Talk

KLAC .9 – .7, #32 – #32 (Clippers)

Public Radio News/Talk

KPCC 2.3 – 2.4, #15 – #15

Kings’ games are heard on the iHeartRadio app, while games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 3.1 – 3.5, #10 – #8 (Blackhawks)

WLS-AM 1.9 – 2.0, #18 – #18

WLIP .4 – .4, #35 – #34

WLS-AM Stream .1 – .1, #41 – #40

WVON .1 – .1, #41 – #40

News

WBBM-AM & WCFS 6.2 – 5.4, #2 – #3

WBBM-AM & WCFS Stream .2 – .3, #38 – #35

Sports Talk

WSCR 3.4 – 3.1, #8 – #10 (Bulls)

WSCR Stream .6 – .3, #32 – #35 (Bulls)

WMVP DNA – DNA, DNA – DNA

Public Radio News/Talk

WBEZ 2.7 – 2.4, #13 – #16

Note: News WBBM-AM & WCFS’ -.8 (6.2 – 5.4) represents Chicago’s highest (6+) January 2024 – February 2024 decrease.

SAN FRANCISCO

News/Talk

KSFO 1.5 – 1.4, #22 – #22

KSFO Stream .3 – .3, #30 – #32

News

KCBS-AM & KFRC 6.6 – 6.7, #3 – #3

KNEW .3 – .4, #30 – #28

KCBS-AM & KFRC Stream DNA – .1, DNA – #34

KKSF DNA – DNA, DNA – DNA

Sports Talk

KNBR 3.9 – 3.2, #6 – #9

KGMZ 2.4 – 2.1, #14 – #16 (Golden State Warriors)

KGO .2 – .1, #34 – #34

KGO Stream .2 – .1, #34 – #34

KTCT .2 – .1, #34 – #34

KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors)

Public Radio News/Talk

KQED 7.9 – 7.6, #2 – #2

KALW .3 – .4, #32 – #28

Note: Sports talk KNBR’s -.7 (3.9 – 3.2) represents San Francisco’s highest (6+) January 2024 – February 2024 decrease.

DALLAS

News/Talk

WBAP 3.7 – 3.3, #9 – #12

KEGL 1.2 – 1.3, #29 – #29 (Mavericks)

KSKY .6 – .8, #32 – #33

KLIF-AM .5 – .3, #33 – #38

KSKY Stream DNA – DNA, DNA – DNA

News

News – Talk KRLD-AM 1.7 – 1.5, #24 – #27

News – Talk KRLD-AM Stream DNA – DNA, DNA – DNA

News KKGM DNA – .1, DNA – #42

Sports Talk

KTCK 5.6 – 4.9, second straight month at #1 (Stars)

KRLD-FM 2.8 – 2.3, #17 – #19

KRLD-FM Stream .4 – 1.0, #35 – #30

Public Radio News/Talk

KERA 4.0 – 4.0, #7 – #8

Notes: The +.6 (.4 – 1.0) registered by sports/talk KRLD-FM’s internet stream represents a tie for Dallas’ highest (6+) January 2024 – February 2024 increase, while similarly-formatted KTCK’s -.7 (5.6 – 4.9) is the market’s highest (6+) January 2024 – February 2024 decrease.

HOUSTON

News/Talk

KTRH 3.6 – 3.4, #9 – #14 (Rockets)

KPRC . 3 – .4, #28 – #28

News

KXYZ .1 – .1 #34 – #33

Sports Talk

KILT-AM 1.6 – .7, #21 – #25

KBME .6 – .5, #27 – #27 (Rockets)

KILT-AM Stream .3 – .1, #28 – #33

KFNC .2 – .1, #33 – #33

Public Radio News/Talk

KUHF 2.8 – 2.8, #19 – #17

ATLANTA

News/Talk

WSB-AM & WSBB 8.6– 7.3, #1 – #3

WFOM .6 – .5, #27 – #26

WGKA .3 – .3, #30 – #30

WAOK .2 – .1, #31 – #34

WAOK Stream .1 – DNA, #36 – DNA

WSRV-HD3 Stream DNA – DNA, DNA – DNA

News

WBIN .1 – DNA, #36 – DNA

Sports Talk

WZGC 4.2 – 3.6, #8 – #11 (Hawks)

WCNN 2.2 – 2.1, #16 – #17

WZGC Stream .8 – .5, #24 – #26 (Hawks)

Public Radio News/Talk

WABE 4.0 – 3.6, #9 – #11

WRAS .7 – .5, #25 – #26

WABE-HD3 .1 – DNA, #36 – DNA

Note: News/talk WSB-AM & WSBB’s -1.3 (8.6 – 7.3) represents Atlanta’s highest (6+) January 2024 – February 2024 decrease.

PHILADELPHIA

News/Talk

WPHT 2.2 – 2.0, #16 – #15

WKXW 1.3 – 1.1, #23 – #24

WPHT Stream .7 – .8, #26 – #26

WURD .4 – .4, #28 – #27

WURD Stream .2 – .2, #30 – #29

WKXW Stream DNA – .1, DNA – #32

WDEL-AM DNA – DNA, DNA – DNA

News

KYW & WPHI 6.2 – 6.0, #5 – #5

KYW & WPHI Stream .1 – .3, #32 – #28

WTEL DNA – DNA, DNA – DNA

Sports Talk

WIP 7.0 – 5.7, #4 – #6

WIP Stream 2.3 – 2.0, #15 – #15

WPEN-FM 1.5 – 1.2, #21 – #22 (76ers, Flyers)

Public Radio News/Talk

WHYY 3.1 – 3.3, #10 – #12

Note: Sports talk WIP’s -1.3 (7.0 – 5.7) represents Philadelphia’s highest (6+) January 2024 – February 2024 decrease.

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 1.5 – 1.8, #18 – #17

WOR 1.1 – 1.2, #19 – #19

WLIR .1 – .2, #32 – #27

News

WINS-FM 4.8 – 5.1, #5 – #3

WCBS-AM 2.2 – 1.7, #15 – #18

WINS-FM Stream 1.0 – .7, #20 – #23

Business News WBBR .3 – .4, #26 – #26

WCBS-AM Stream .1 – .2, #32 – #27

Sports Talk

WFAN-FM & AM 4.6 – 2.7, #7 – #12 (Brooklyn Nets, New Jersey Devils)

WFAN-FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)

WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

WSUF .3 – .2, #26 – #27

Note: Sports talk WFAN’s -1.9 (4.6 – 2.7) represents the highest (6+) January 2024 – February 2024 decrease by any station in these 12 PPM-markets.

RIVERSIDE

News/Talk

None

News

KFOO .1 – DNA, #21 – DNA

Sports Talk

KPWK .1 – .5, #21 – #19

Public Radio News/Talk

KVCR .4 – .5 #20 – #19

KPCC DNA – DNA, DNA – DNA

SAN JOSE

News/Talk

KSFO 1.8 – 2.1, #20 – #15

KSFO Stream DNA – .2, DNA – #30

News

KCBS-AM & KFRC 5.2 – 5.4, #4 – #4

KCBS-AM & KFRC Stream DNA – .3, DNA – #26

KNEW .2 – .3, #28 – #26

Sports Talk

KNBR 4.7 – 3.6, #5 – #7

KGMZ 2.8 – 2.0, #10 – #19 (Golden State Warriors)

KGO Stream .8 – .3, #26 – #26

KTCT .3 – .3, #27 – #26

KGO .2 – .2, #28 – #30

KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors)

Public Radio News/Talk

None

Notes: Sports talk KNBR’s -1.1 (4.7 – 3.6) represents San Jose’s highest (6+) January 2024 – February 2024 decrease.

Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION

News/Talk

WKXW 7.4 – 7.2, #1 – #2

WOR 2.7 – 3.6, #9 – #9

WKXW Stream .8 – 1.1, #20 – #18

News

WINS-FM 2.7 – 2.4, #9 – #11

WCBS-AM .9 – .8, #19 – #19

WINS-FM Stream .5 – .5, #22 – #23

WCBS-AM Stream DNA – DNA, DNA – DNA

Sports Talk

WFAN-FM & AM 2.7 – 2.9, #9 – #10 (Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)

WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

None

Up next: February 2024 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry News

HUGE SUCCESS: UN World Radio Day 2024 Achieves a Record Level of Participation

By TALKERS | March 8, 2024March 8, 2024 by TALKERS

The 13^th annual edition of World Radio Day (WRD) celebrated this past February 13 saw a record number of UNESCO Member States joining in the celebrations, with over 150 countries taking part. Particularly of note was the spread of commemorations throughout geographical regions. According to the WRD Secretariat, many broadcasters and radio stations worldwide aired special programs or news segments, and authorities in different countries organized or participated in events, highlighting the continued relevance and importance of radio. As part of WRD this year, UNESCO led an initiative partnering with 14 regional and international broadcasting organizations, urging car manufacturers to keep terrestrial radio receivers in vehicles to preserve information as a public good. (https://www.unesco.org/en/days/world-radio/broadcasters-call). The call was highly successful and broadly taken onboard by international opinion leaders. Engagements, reach and impressions on social media platforms were also huge, with millions of individual and institutional posts attesting to the importance of radio. Authorities at UNESCO tell TALKERS, “From the sheer number of observances of World Radio Day, it is clear it is a major UN day celebrated globally.” TALKERS publisher Michael Harrison, who served as executive advisor to UNESCO for WRD 2024 states, “This positive news about the effectiveness of this year’s celebration serves as an inspiration to the millions of us around the globe who recognize radio’s first century informing, educating and entertaining with the belief that it will continue to be an iconic and vitally relevant platform for the betterment of society for many years to come.”

Industry Views

Pending Business: Baked-In?

By TALKERS | March 4, 2024 by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

Is that host read you are pitching “baked-in?”

No, I am not talking baked in the content, as in before the break with all the produced commercials. I am talking about “baked-in” the audio that will live on as long as that show is available.

Still confused? You should ask someone who has handled an actual audio podcast avail. Some advertisers and their ad agencies are shaping the future and “baked-in” is a fundamental element of the new-think that is pushing the needle on podcast CPM, while your team struggles to compete for low CPM based on old school models that are dropping like flies.

The good news is that host read is still the gold standard that moves the listener to action. The bad news is radio station sellers are hanging onto older strategies that have little room in a future filled with millions of audio podcasts that contain no music and feature comedy, news, talk, opinion, lifestyle, sports, politics, entertainment, financial, medical, legal, self-help, religion, even foreign language – as in nothing but the human voice and a little production.

Sound familiar? I call it the great sales equalizer: the host read.

So how can this magical host read have such a dramatic impact in this super-crowded environment, yet be so underappreciated on radio stations coast to coast? Let us look at the three legs of the sales stool that have never changed.

1. The seller. Most radio sellers are presenting the host read the same way they did since their first order. What is new, different, and exciting in the way you present your talent today?

2. The audience. Size matters, intimacy matters, performance matters. Can you demonstrate how your host-audience relationship fulfills those criteria and generates a response for your advertisers?

3. The inventory. Why do we still have the same number of host reads in every hour of a show? Anyone have the courage to vary the inventory or pricing throughout a show?

The podcast world is leading the way to a future filled with:

1. Baked-In host reads.
2. Pre-roll, mid-roll, and post-roll price differences.
3. Commercial inventory limits.
4. Impression delivery options that demonstrate clear accountability.

There is a bright future in audio sales that will look and feel different from what we take for granted today. Make sure you are on the right side of the wave and not stuck in the mud.

Industry Views

Monday Memo: The Local Radio Advantage, Part 3

By TALKERS | March 4, 2024March 4, 2024 by TALKERS

By Holland Cooke
Consultant

It’s not your imagination. The world has gone daffy. The USA is all-but boots-on-the-ground in rough neighborhoods around the world. Weather is getting even wackier. The next gun nut could open fire, at any moment, anywhere. 2024 campaign? It’s a long way to November. And even in this rebounding economy, supermarket prices still hit-home… if you can get there.

Here in Southern New England that could take up to an hour longer, as tens of thousands are inconvenienced every day, and will be for months – possibly two years we’re told – after an abrupt bridge closure along Interstate 195. Your daily commute is torture if you live here; and an unpleasant surprise awaits when you head to Cape Cod this summer, or if you’re just passing through this intersection where I-195 joins Maine-to-Miami I-95, the main artery through the most densely populated parts of the USA.

The good news for listeners is that serious structural defects were spotted BEFORE a deadly bridge collapse like we’ve seen in Minnesota and Pennsylvania and elsewhere in recent years. The good news for local media is that information changes throughout the day, and day-to-day, as the Department of Transportation continuously modifies lane merges and detours to cope. If you’re driving, you can’t NOT listen.

Presume that listeners are wondering “What NEXT???” If your station is known-for-knowing, listeners will keep coming back for more. Last week and the week before here, we demonstrated simple tweaks that make local news copy instantly more and helpful and relevant and understandable. This week: setting an expectation and delivering. Two tips:

Invite overtly. Try this imaging statement that has proven effective for setting a listening appointment to on-hour newscasts: “SO much is changing, SO quickly now. Stay close to the news.” Example: If you’re an affiliate, call it “a quick FOX News update, every half hour, throughout your busy day.” Doing so empowers the customers our local advertisers want pulling into the parking lot.

Then, make it sound different than last hour. Advance the story.

Example: news that “The New York Times is buying Wordle” broke in afternoon drive.

Next morning, same copy, word-for-word.

Better next-morning lead: “Wordle will remain free… for now.”

Avoid the listener thinking, “You already told me that,” by leading with a different aspect than last time. Every effort you make to sound fresh is well worth it.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Ratings Takeaways

January 2024 PPM Ratings Takeaways – Part Four

By TALKERS | February 26, 2024February 26, 2024 by TALKERS

January 2024 PPM Data – Information for the January 2024 survey period (January 4 – January 31) has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are “Holiday” 2023 – January 2024 (6+).

AUSTIN

News/Talk

KLBJ-AM 4.1 – 5.7, #6 – #5

KJCE .1 – .1, #31 – #28

News

None

Sports Talk

KBPA-HD2 1.4 – 1.1, #19 – #19

KVET-AM 1.1 – .8, #23 – #22

KTAE .9 – DNA, #24 – DNA

Public Radio News/Talk

KUT 5.3 – 6.9, #3 – #3

KUT-HD2 DNA – DNA, DNA – DNA

Note: The +1.6 by public radio news talk KUT (5.3 – 6.9) and news/talk KLBJ-AM (4.1 – 5.7) represent Austin’s largest (6+) “Holiday” 2023 – January 2024 increase.

RALEIGH

News/Talk

WTKK 5.0 – 7.5, #5 – #4

WPTF .6 – 1.0, #22 – #18

News

WRAL-HD3 .2 – .3, #24 – #24

Sports Talk

WCMC-FM 3.1 – 3.4, #12 – #11 (Carolina Hurricanes)

Public Radio News/Talk

WUNC 7.9 – 9.0, #2 – #2

Note: News/talk WTKK’s +2.5 (5.0 – 7.5) represents Raleigh’s largest (6+) “Holiday” 2023 – January 2024 increase.

INDIANAPOLIS

News/Talk

WIBC 4.8 – 5.1, #8 – #7

News

WOLT-HD2 .2 – .2, #25 – #25

Sports Talk

WIBC-HD2 3.0 – 3.7, #16 – #13

WNDE .3 – .5, #21 – #22

WXNT DNA – DNA, DNA – DNA

Public Radio News/Talk

WFYI 3.4 – 4.6, #11 – #8

Sports talk WFNI (DNA – DNA) is the flagship of the Pacers.

MILWAUKEE

News/Talk

WISN 9.0 – 11.5, fifth consecutive month at #1

WLIP .1 – .1, #28 – #26

WTMJ 6.4 – DNA, #5 – DNA

WGKB .1 – DNA, #28 – DNA

News

None

Sports Talk

WRNW 2.7 – 3.7, #15 – #11

WOKY .2 – .2, #22 – #23

WSSP .2 – .2, #22 – #23

WKTI 1.6 – DNA, #17 – DNA

Public Radio News/Talk

WUWM 2.5 – 2.2, #16 – #14

WHAD .8 – 1.2, #20 – #16

WHAD Stream DNA – DNA, DNA – DNA

Note: News/talk WISN’s +2.5 (9.0 – 11.5) represents Milwaukee’s largest (6+) “Holiday” 2023 – January 2024 increase.

NASHVILLE

News/Talk

WWTN 3.9 – 5.4, #12 – #6

WLAC 1.2 – 2.1, #19 – #18

News

WNRQ-HD2 DNA – DNA, DNA – DNA

Sports Talk

WGFX 6.9 – 8.0, #2 – #2

WPRT 2.0 – 2.3, #17 – #17 (Predators)

Public Radio News/Talk

WPLN 4.1 – 4.9, #11 – #8

WPLN-HD3 Stream .2 – .2, #23 – #23

PROVIDENCE

News/Talk

WPRO-AM 5.9 – 6.9, #5 – #4

WHJJ .8 – 1.0, #15 – #13

News

None

Sports Talk

WVEI 2.0 – 2.1, #10 – #9

WBZ-FM 3.0 – DNA, #8 – DNA

WPRV DNA – DNA, DNA – DNA

Public Radio News/Talk

WGBH 1.6 – 2.1, #13 – #9

WNPN 1.3 – 1.5, after nine straight months at #14, moves to #12

WCAI .1 – .1, #20 – #18

NORFOLK

News/Talk

WNIS 2.0 – 2.3, #14 – #14

WGH-FM HD2 .2 – .2, #24 – #23

News

WNOH .2 – .3, #24 – #21

Sports Talk

WVSP 1.8 – 1.9, #15 – #15

WGH-AM .2 – .2, #24 – #23

Public Radio News/Talk

None

JACKSONVILLE

News/Talk

WOKV-FM 6.5 – 8.0, #3 – #3

News

WJBT-HD2 DNA – .2, DNA – #24

Sports Talk

WOKV-AM .2 – .4, #21 – #21

Public Radio News/Talk

WJCT 1.8 – 1.6, #15 – #16

WEST PALM BEACH

News/Talk

WFTL 2.1 – 3.0, #9 – #7

WZZR 1.3 – 1.3 #13 – #14

WJNO .6 – .9, #15 – #15

News

None

Sports Talk

WMEN .6 – .7, #15 – #16

WBZT .2 – .4, #19 – #18

Public Radio News/Talk

WLRN 1.9 – 2.8, #10 – #9

WLRN-HD2 Stream DNA – DNA, DNA – DNA

GREENSBORO

News/Talk

WPTI 3.3 – 3.5 #8 – #9

News

None

Sports Talk

None

Public Radio News/Talk

WFDD 4.2 – 5.3, #7 – #6

WUNC 2.2 – 2.8, #13 – #11

MEMPHIS

News/Talk

WREC 1.0 – 1.4, #11 – #11

KWAM .4 – .5, #13 – #13

News

None

Sports Talk

WMFS 2.8 – 3.2, #7 – #7 (Grizzlies)

WMFS Stream .2 – .2, #15 – #14 (Grizzlies)

Public Radio News/Talk

WKNO 1.6 – 1.9, #9 – #9

WKNO-HD2 .2 – DNA, #15 – DNA

HARTFORD

News/Talk

WTIC-AM 5.2 – 6.6, #6 – #4

WDRC-AM 1.5 – 1.8, #15 – #14

WTIC-AM Stream .4 – .4, #19 – #18

WPOP DNA – DNA, DNA – DNA

News

None

Sports Talk

WUCS 2.5 – 2.0, #11 – #13

Public Radio News/Talk

WNPR 4.0 – 4.1, #8 – #8

WFCR .6 – .6, #18 – #17

Mike Kinosian is managing editor at TALKERS magazine. Reach him at Mike.Kinosian@gmail.com

Industry News

January 2024 PPM Ratings – Part Two

By TALKERS | February 22, 2024 by TALKERS

January 2024 PPM Data – Information for the January 2024 PPM ratings period (January 4 – January 31) has been released for: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

The only requirement for a spoken-word station to be included below is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are “Holiday” 2023 – January 2024 (6+).

WASHINGTON, DC

News/Talk

WMAL 3.1 – 4.5, #9 – #7

WFED DNA – .1, DNA – #29 (Capitals)

News

WTOP & WTLP 6.3 – 8.3, #4 – #2

WDCH .5 – .6, #23 – #23

WDCH Stream DNA – DNA, DNA – DNA

Sports Talk

WJFK-FM 2.6 – 2.8, #15 – #15 (Capitals)

WJFK-FM Stream .6 – 1.0, #21 – #20 (Capitals)

WTEM .2 – .4, #26 – #25 (Wizards)

WTEM Stream .2 – .3, #26 – #26 (Wizards)

WJFK-AM DNA – .1, DNA – #29 (Capitals)

WSBN DNA – .1, DNA – #29

Public Radio News/Talk

WAMU 11.5 – 12.7, 27^th month in succession at #1

Note: All-news WTOP & WTLP’s +2.0 (6.3- 8.3) represents a tie for the largest (6+) “Holiday” 2023 – January 2024 increase by any station in these 12 PPM-markets.

BOSTON

News/Talk

WRKO 3.1 – 2.8, #9 – #15

WXKS-AM .9 – .7, #24 – #23

News

News – Talk WBZ-AM 4.7 – 4.6, #5 – #6

Business news WRCA .1 – .1, #29 – #28

Sports Talk

WBZ-FM 9.2 – 11.2, #2 – #1 (Celtics, Bruins)

WEEI-FM 2.8 – 3.9, #13 – #11

WEEI-FM Stream .4 – DNA, #25 – DNA

WEEI-AM .1 – DNA, #29 – DNA

Public Radio News/Talk

WBUR 6.1 – 6.0, #3 – #3

WGBH 3.9 – 4.2, #6 – #9

Note: Sports talk WBZ-FM’s +2.0 (9.2- 11.2) represents a tie for the largest (6+) “Holiday” 2023 – January 2024 increase by any station in these 12 PPM-markets.

MIAMI

News/Talk

WIOD 1.2 – 1.4, #23 – #23

News

None

Sports Talk

WQAM 1.3 – 1.2, #22 – #25 (Heat, Florida Panthers)

WINZ .5 – .5, #27 – #27

WMEN .1 – .2, #36 – #33

WQAM Stream .1 – .1, #36 – #36 (Heat, Florida Panthers)

WSFS-HD2 DNA – DNA, DNA – DNA

WAXY DNA – DNA, DNA – DNA

Public Radio News/Talk

WLRN 3.3 – 4.1, #10 – #6

WLRN-HD2 .1 – DNA, #36 – DNA

SEATTLE

News/Talk

KIRO-FM 4.0 – 4.2, #6 – #7

KTTH 1.3 – 1.9, #23 – #21

KVI 1.0 – 1.3, #24 – #24

KPTR DNA – DNA, DNA – DNA

News

KNWN-AM & KNWN-FM 2.3 – 2.6, #20 – #19

KHHO DNA – DNA, DNA – DNA

Sports Talk

KJR-FM 2.6 – 4.2, #17 – #7 (Kraken)

KIRO-AM 2.8 – 3.3, #15 – #14

KJR-AM .9 – .8, #25 – #25

Public Radio News/Talk

KUOW 6.2 – 6.9, #3 – #2

KSWS .1 – DNA, #32 – DNA

Note: Sports talk KJR-FM’s +1.6 (2.6- 4.2) represents a tie for Seattle’s largest (6+) “Holiday” 2023 – January 2024 increase.

DETROIT

News/Talk

WJR 2.4 – 2.1, #15 – #16

WFDF .4 – .5, #23 – #23

WJR Stream .1 – .1, #28 – #29

News

WWJ 4.3 – 5.6, #9 – #8 (Pistons)

WWJ Stream .2 – .4, #26 – #24 (Pistons)

WDFN .1 – .1, #28 – #29

Sports Talk

WXYT-FM 8.6 – 9.8, #2 – #1 (Pistons, Red Wings)

WXYT-FM Stream 1.2 – 1.8, #19 – #17 (Pistons, Red Wings)

WXYT-AM .2 – .3, #26 – #28

WXYT-AM Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

WDET 1.2 – 1.6, #19 – #19

WUOM 1.1 – 1.1, #21 – #21

PHOENIX

News/Talk

KFYI 2.9 – 3.1, #8 – #10

KTAR-FM 2.2 – 2.6, #14 – #14 (Suns)

News

None

Sports Talk

KMVP-FM 1.5 – 1.9, #23 – #20 (Suns, Arizona Coyotes)

KDUS .1 – .1, #32 – #31

KGME .1 – .1, #32 – #31

KTAR-AM .1 – .1, #32 – #31 (Suns, Arizona Coyotes)

KTAR-AM Stream DNA – DNA, DNA – DNA (Suns, Arizona Coyotes)

KTAR-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

KJZZ 2.6 – 3.0, #11 – #11

MINNEAPOLIS

News/Talk

WCCO 3.8 – 4.7, #10 – #10 (Minnesota Timberwolves)

KTMY 1.9 – 2.9, #17 – #14

KTLK-AM 1.6 – 1.8, #19 – #19

WCCO Stream DNA – .1, DNA – #31 (Minnesota Timberwolves)

News

KQQL-HD2 .1 – .1, #31 – #31

Sports Talk

KFXN 6.8 – 7.5, #3 – #2 (Minnesota Wild)

KQQL-HD3 .2 – .2, #27 – #27

KSTP-AM .1 – .1, #31 – #31

Public Radio News/Talk

KNOW 5.2 – 6.6, #4 – #4

KNOW Stream .7 – .8, #23 – #23

Note: Public radio news/talk KNOW’s +1.4 (5.2- 6.6) represents Minneapolis’ largest (6+) “Holiday” 2023 – January 2024 increase.

SAN DIEGO

News/Talk

KOGO 3.9 – 4.9, #6 – #5

KLSD .3 – .4, #28 – #25

News

None

Sports Talk

KWFN 2.8 – 3.9, #14 – #10

KGB-AM 1.0 – .8, #20 – #21

KWFN Stream .1 – DNA, #30 – DNA

Public Radio News/Talk

KPBS 4.7 – 6.2, #4 – #2

Note: Public radio news/talk KPBS’ +1.5 (4.7- 6.2) represents a tie for San Diego’s largest (6+) “Holiday” 2023 – January 2024 increase.

TAMPA

News/Talk

WHPT 4.1 – 5.3, #7 – #3 (Lightning)

WFLA 3.2 – 4.1, #13 – #11

News

Business news WHNZ DNA – .1, DNA – #34

Sports Talk

WDAE 1.6– 2.1, #18 – #17

Public Radio News/Talk

WUSF 1.9 – 2.3, #17 – #16

WMNF-HD3 Stream .5 – .4, #23 – #26

WUSF Stream DNA – DNA, DNA – DNA

Note: News/talk WHPT’s +1.2 (4.1- 5.3) represents Tampa’s largest (6+) “Holiday” 2023 – January 2024 increase.

DENVER

News/Talk

KOA 2.7 – 3.0, #14 – #14

KDFD 1.3 – 1.4, #22 – #22

KHOW 1.4 – 1.4, #19 – #22

News

None

Sports Talk

KKFN 3.5 – 4.0, #10 – #10

KKSE-FM 2.0 – 3.0, #18 – #14 (Nuggets, Colorado Avalanche)

KAMP DNA – .1, DNA – #35

KEPN .1 – DNA, #35 – DNA

KKSE-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

KCFR 3.0 – 4.5, #13 – #7

KUNC .7 – 1.0, #26 – #25

BALTIMORE

News/Talk

WBAL 2.7 – 4.3, #11 – #9

WCBM 1.5 – 1.9, #17 – #15

News

WTOP & WTLP 1.0 – 1.4, #20 – #17

WDCH .8 – .9, #22 – #19

WQLL DNA – DNA, DNA – DNA

Sports Talk

WJZ-FM 4.5 – 4.8, #6 – #6

WJZ-FM Stream .1 – DNA, #31 – DNA

WJZ-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WYPR 3.4 – 3.4, #9 – #12

WYPR HD2 Stream .2 – DNA, #28 – DNA

Note: News/talk WBAL’s +1.6 (2.7- 4.3) represents a tie for Baltimore’s largest (6+) “Holiday” 2023 – January 2024 increase.

ST. LOUIS

News/Talk

KMOX 2.8 – 3.7, #14 – #13

KFTK 1.5 – 2.2, #17 – #15

KTLK-FM 1.1 – 1.3, #18 – #18

KMOX Stream .2 – .4, #24 – #23

KFTK Stream .2 – .2, #24 – #28

News

KATZ-FM HD2 .2 – .3, #24 – #25

Sports Talk

WXOS 3.9 – 5.7, #12 – #7 (Blues)

Public Radio News/Talk

KWMU 4.5 – 5.1, #8 – #9

Note: Sports talk WXOS’ +1.8 (3.9- 5.7) represents St. Louis’ largest (6+) “Holiday” 2023 – January 2024 increase.

Up next: January 2024 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Mike.Kinosian@gmail.com

Ratings Takeaways

January 2024 PPM Ratings – Part One

By TALKERS | February 21, 2024 by TALKERS

January 2024 PPM Data – Information for the January 2024 ratings period (January 4 – January 31) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are “Holiday” 2023 – January 2024 (6+).

NEW YORK

News/Talk

WABC 3.0 – 3.5, #11 – #11

WOR 1.2 – 1.7, #21 – #17

WKXW .8 – 1.0, #27 – #24

WKXW Stream .2 – .3, #37 – #35

News

WINS-FM 3.9 – 4.7, #9 – #6

WCBS-AM 1.6 – 1.7, #19 – #17

WINS-FM Stream .4 – .5, #32 – #27

Business News WBBR .3 – .4, #34 – #31

WCBS-AM Stream .1 – .2, #46 – #39

Sports Talk

WFAN FM & AM 2.3 – 2.7, #12 -#13 (Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream .7 – .8, #28 -#25 (Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.2 – DNA #21 – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

WNYC-FM 4.1 – 4.5, #7 – #7

WNYC-AM 1.0 – 1.2, #23 – #22

LOS ANGELES

News/Talk

KFI 4.6 – 5.5, #4 – #3

KEIB .4 – .8, #30 – #33 (Clippers)

KRLA .4 – .6, #30 – #34

News

KNX-FM 2.5 – 2.8, #12 – #12

KNX-FM Stream .1 – .2, #40 – #39

Sports Talk

KLAC .8 – .9, #28 – #32 (Clippers)

Public Radio News/Talk

KPCC 2.0 – 2.3, #14 – #15

Notes: News/talk KFI’s +.9 (4.6 – 5.5) represents a tie for Los Angeles’ highest (6+) Holiday 2023 – January 2024 increase.

Flagship of the Lakers is sports talk KSPN, which is unlisted in this sweep.

Kings’ games are heard on the iHeartRadio app, while games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 2.6 – 3.1, #11 – #10 (Blackhawks)

WLS-AM 1.7 – 1.9, #19 – #18

WLIP .3 – .4, #38 – #35

WVON .1 – .1, #43 – #41

WLS-AM Stream DNA – .1, DNA – #41

News

WBBM-AM & WCFS 4.9 – 6.2, #4 – #2

WBBM-AM & WCFS Stream .1 – .2, #43 – #38

Sports Talk

WSCR 2.5 – 3.4, #12 – #8 (Bulls)

WMVP 1.5 – 1.5, #20 – #20

WSCR Stream .4 – .6, #36 – #32 (Bulls)

Public Radio News/Talk

WBEZ 2.1 – 2.7, #15 – #13

SAN FRANCISCO

News/Talk

KSFO 1.4 – 1.5, #22 – #22

KSFO Stream .2 – .3, #32 – #30

News

KCBS-AM & KFRC 5.7 – 6.6, #3 – #3

KNEW .3 – .3, #29 – #30

KCBS-AM & KFRC Stream .1 – DNA, #38 – DNA

KKSF DNA – DNA, DNA – DNA

Sports Talk

KNBR 3.6 – 3.9, #7 – #6

KGMZ 2.0 – 2.4, #14 – #14 (Golden State Warriors)

KGO .2 – .2, #32 – #34

KGO Stream .2 – .2, #32 – #34

KTCT .4 – .2, #27 – #34

KGMZ Stream .2 – DNA, #32 – DNA (Golden State Warriors)

Public Radio News/Talk

KQED 6.9 – 7.9, #2 – #2

KALW .2 – .3, #32 – #30

Note: Sports talk KNBR is the flagship of the 49ers, which lost to the Chiefs in the Super Bowl.

DALLAS

News/Talk

WBAP 2.8 – 3.7, #14 – #9

KEGL 1.4 – 1.2, #27 – #29 (Mavericks)

KSKY .6 – .6, #33 – #32

KLIF-AM .4 – .5, #34 – #33

KSKY Stream DNA – DNA, DNA – DNA

News

News – Talk KRLD-AM 1.4 – 1.7, #27 – #24

News – Talk KRLD-AM Stream DNA – DNA, DNA – DNA

Sports Talk

KTCK 4.2 – 5.6, #3 – #1 (Stars)

KRLD-FM 2.9 – 2.8, #13 – #17

KRLD-FM Stream .3 – .4, #35 – #35

Public Radio News/Talk

KERA 3.5 – 4.0, #6 – #7

Note: Sports/talk KTCK’s +1.4 (4.2 – 5.6) represents Dallas’ highest (6+) Holiday 2023 – January 2024 increase.

HOUSTON

News/Talk

KTRH 2.6 – 3.6, #17 – #9 (Rockets)

KPRC . 5 – .3, #28 – #28

News

None

Sports Talk

KILT-AM 1.5 – 1.6, #21 – #21

KBME .6 – .6, #27 – #27 (Rockets)

KILT-AM Stream .3 – .3, #30 – #28

KFNC .2 – .2, #31 – #33

Public Radio News/Talk

KUHF 2.4 – 2.8, #18 – #19

ATLANTA

News/Talk

WSB-AM & WSBB 7.4– 8.6, #2 – #1

WFOM .4 – .6, #27 – #27

WGKA .1 – .3, #31 – #30

WAOK .1 – .2, #31 – #31

WAOK Stream DNA – .1, DNA – #36

WSRV-HD3 Stream DNA – DNA, DNA – DNA

News

WBIN DNA – .1, DNA – #36

Sports Talk

WZGC 3.5 – 4.2, #9 – #8 (Hawks)

WCNN 1.4 – 2.2, #20 – #16

WZGC Stream .3 – .8, #29 – #24 (Hawks)

Public Radio News/Talk

WABE 3.3 – 4.0, #11 – #9

WRAS .8 – .7, #24 – #25

WABE-HD3 DNA – .1, DNA – #36

PHILADELPHIA

News/Talk

WPHT 1.7 – 2.2, #19 – #16

WKXW 1.2 – 1.3, #23 – #23

WPHT Stream .7 – .7, #26 – #26

WURD .3 – .4, #27 – #28

WURD Stream .2 – .2, #29 – #30

WDEL-AM DNA – DNA, DNA – DNA

WKXW Stream DNA – DNA, DNA – DNA

News

KYW & WPHI 4.7 – 6.2, #6 – #5

KYW & WPHI Stream .1 – .1, #30 – #32

WTEL DNA – DNA, DNA – DNA

Sports Talk

WIP 5.7 – 7.0, #4 – #4

WIP Stream 1.5 – 2.3, #20 – #15

WPEN-FM 1.3 – 1.5, #22 – #21 (76ers, Flyers)

Public Radio News/Talk

WHYY 2.8 – 3.1, #9 – #10

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 1.1 – 1.5, #20 – #18

WOR 1.0 – 1.1, #22 – #19

WLIR .1 – .1, #35 – #32

News

WINS-FM 3.3 – 4.8, #9 – #5

WCBS-AM 2.5 – 2.2, #12 – #15

WINS-FM Stream .9 – 1.0, #23 – #20

Business News WBBR .2 – .3, #30 – #26

WCBS-AM Stream .1 – .1, #35 – #32

Sports Talk

WFAN-FM & AM 3.5 – 4.6, #7 – #7 (Brooklyn Nets, New Jersey Devils)

WFAN-FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)

WEPN-FM 2.7 – DNA, #11 – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

WSUF .2 – .3, #30 – #26

RIVERSIDE

News/Talk

None

News

KFOO DNA – .1, DNA – #21

Sports Talk

KPWK .2 – .1, #18 – #21

Public Radio News/Talk

KVCR .3 – .4 #16 – #20

KPCC DNA – DNA, DNA – DNA

SAN JOSE

News/Talk

KSFO 1.5 – 1.8, #19 – #20

KSFO Stream DNA – DNA, DNA – DNA

News

KCBS-AM & KFRC 4.5 – 5.2, #4 – #4

KNEW .3 – .2, #28 – #28

KCBS-AM & KFRC Stream .2 – DNA, #30 – DNA

Sports Talk

KNBR 3.9 – 4.7, #6 – #5

KGMZ 1.5 – 2.8, #19 – #10 (Golden State Warriors)

KGO Stream .7 – .8, #26 – #26

KTCT .8 – .3, #25 – #27

KGO .3 – .2, #28 – #28

KGMZ Stream .2 – DNA, #30 – DNA (Golden State Warriors)

Public Radio News/Talk

None

Notes: Sports/talk KGMZ’s +1.3 (1.5 – 2.8) represents San Jose’s highest (6+) Holiday 2023 – January 2024 increase.

Sports talk KNBR is the flagship of the 49ers, which lost to the Chiefs in the Super Bowl.

Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION

News/Talk

WKXW 5.7 – 7.4, #4 – #1

WOR 1.6 – 2.7, #15 – #9

WKXW Stream .7 – .8, #20 – #20

News

WINS-FM 1.8 – 2.7, #13 – #9

WCBS-AM 1.0 – .9, #18 – #19

WINS-FM Stream .3 – .5, #23 – #22

WCBS-AM Stream DNA – DNA, DNA – DNA

Sports Talk

WFAN-FM & AM DNA – 2.7, DNA – #9 (Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.0 – DNA, #18 – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

None

Note: News/talk WKXW’s +1.7 (5.7 – 7.4) represents Middlesex-Somerset-Union’s highest (6+)Holiday 2023 – January 2024 increase.

Up next: January 2024 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry Views

Monday Memo: Milk It

By TALKERS | February 12, 2024 by TALKERS

By Holland Cooke
Consultant

If last week’s column didn’t out me as an utter Smerconish fan-boy, this week’s will. Find his 2/10 CNN show online. It may be the best hour of cable news Talk TV I’ve ever seen; and having hosted several hundred myself, I don’t say so casually.

After Special Counsel Robert K. Hur’s report on President Biden’s mishandling of classified material characterized him as a “sympathetic, well-meaning, elderly man with a poor memory,” Michael’s poll asked: “Should Jill Biden suggest to her husband that he not seek re-election?”

50,504 votes (not a misprint): 63.85% Yes, 36.15% No.

Guest James Carville quipped that “Today is the youngest you’ll ever be for the rest of your life;” and he noted that LBJ didn’t drop out of the 1968 race until March.

Meanwhile, the D.C. Circuit Court of Appeals rejects Donald Trump’s claim of immunity from prosecution for the potential crimes tied to trying to stay in office despite losing the election…AND polls consistently demonstrate that most Americans don’t want a Biden-Trump rematch in 2024. Undaunted, Nikki Haley asks “do we really want two 80-year-olds” to be the choice?

With all due respect to Rush Limbaugh for leading the vaunted “Talk Radio Revolution” back then, this format’s golden age is NOW. We are in the suspense business. Milk it.

TALKERS publisher Michael Harrison asks, “Does the current crop of hosts, trained to preach to their target audience choirs, have the skill and balls to take advantage of the frustrated – even desperate – mood of the greater American public outside their narrow-minded core followers? And will their bosses allow them to even try?”

While I share his concern, I am advising news/talk stations that the “news” component is MUCH more tactically opportune than the “talk” – even for FOX News Radio affiliates which program major syndicated political hosts. ABC and CBS newscasts are also big assets, appointment listening if we promote overtly.

Specific goal: Add occasions-of-tune-in. How: “With SO much changing SO quickly now, stay close to the news. Check-in for a quick [name of network] update, every half hour…here. [dial positions, call letters].”

Local news people: This tactic will better expose your work too. Emulate your network’s writing style, latest-aspect-first, short sentences, use sound, and sound different than last hour.

Hosts: LISTEN. If callers barely let you get a word in edgewise, you’re playing this just right.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins”and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Triton Digital Releases U.S. Podcast Report 2023

By TALKERS | January 30, 2024 by TALKERS

Triton Digital released its second annual U.S. Podcast Report that “provides insights into the evolving U.S. podcast landscape over the course of 2023, including listening habits, audience demographic data, and insights into the top podcasts, networks, and debuts from the Triton U.S. Podcast Ranker.” The report indicates the number of monthly podcast listeners continues to rise with 12% growth over the past two years. In 2023, 40% of the U.S. population reported listening to a podcast within the past month. Other notable findings: 1) Older Americans and women are listening to podcasts at a faster rate, with a 22% increase in listeners over the age of 55 and a 19% increase in female listeners 18+ over the past two years; 2) Top podcast genres of 2023 were News (22% of downloads), True Crime (18%), and Comedy (15%). Of True Crime podcast listeners, 67% were female, of Comedy podcast listeners 62% were male, and of News podcast listeners 58% were male; 3) The top sales networks of 2023 in the Triton U.S. Podcast Ranker were SiriusXM Podcast Network at #1, NPR at #2, and Wondery at #3. The top podcast of the year was “NPR News Now.” Triton Digital SVP measurement products & strategy Daryl Battaglia says, “2023 was another year of significant growth for the podcast industry, and with increasing female and over 55+ audiences, we can expect more content production to serve those groups in the coming year. As podcast listenership continues to rise and reach new audiences, we’ll continue to provide our customers with in-depth insights around podcast consumption and listener habits in the coming year.” Get the full report here.

Ratings Takeaways

Holiday 2023 PPM Ratings Takeaways – Part Four

By TALKERS | January 29, 2024 by TALKERS

Holiday 2023 PPM Data – Information for the Holiday 2023 survey period (December 7, 2023 – January 3, 2024) has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are December 2023 – “Holiday” 2023 (6+).

AUSTIN

News/Talk

KLBJ-AM 4.6 – 4.1, #5 – #6

KJCE .3 – .1, #29 – #31

News

None

Sports Talk

KBPA-HD2 .8 – 1.4, #24 – #19

KVET-AM 1.4 – 1.1, #18 – #23

KTAE 1.0 – .9, #22 – #24

Public Radio News/Talk

KUT 5.1 – 5.3, #4 – #3

KUT-HD2 .1 – DNA, #33 – DNA

RALEIGH

News/Talk

WTKK 6.0 – 5.0, #4 – #5

WPTF .8 – .6, #20 – #22

News

WRAL-HD3 .3 – .2, #24 – #24

Sports Talk

WCMC-FM 3.3 – 3.1, #12 – #12 (Carolina Hurricanes)

Public Radio News/Talk

WUNC 8.8 – 7.9, after back-to-back months at #1, slips to #2

INDIANAPOLIS

News/Talk

WIBC 5.3 – 4.8, #7 – #8

News

WOLT-HD2 .2 – .2, #25 – #25

Sports Talk

WIBC-HD2 3.5 – 3.0, #12 – #16 (Colts)

WNDE .9 – .3, #19 – #21

WXNT .2 – DNA, #25 – DNA

Public Radio News/Talk

WFYI 4.2 – 3.4, #10 – #11

Notes: Adult contemporary WYXB registers the largest (6+) December 2023 – “Holiday” 2023 increase(11.0 – 19.5, +8.5) by any station in all 48 PPM-markets.

Sports talk WFNI (DNA – DNA) is the flagship of the Pacers.

MILWAUKEE

News/Talk

WISN 9.6 – 9.0, fourth consecutive month at #1

WTMJ 7.6 – 6.4, #3 – #5

WLIP .2 – .1, #23 – #28

News

None

Sports Talk

WRNW 3.4 – 2.7, #13 – #15 (Green Bay Packers)

WKTI 1.3 – 1.6, #18 – #17

WSSP .2 – .2, #23 – #22

WOKY .1 – .2, #27 – #22

Public Radio News/Talk

WUWM 2.7 – 2.5, #14 – #16

WHAD .7 – .8, #21 – #20

WGKB .1 – .1, #27 – #28

WHAD Stream DNA – DNA, DNA – DNA

NASHVILLE

News/Talk

WWTN 4.3 – 3.9, #9 – #12

WLAC 1.5 – 1.2, #19 – #19

News

WNRQ-HD2 DNA – DNA, DNA – DNA

Sports Talk

WGFX 7.3 – 6.9, #3 – #2 (Tennessee Titans)

WPRT 1.6 – 2.0, #18 – #17 (Predators)

Public Radio News/Talk

WPLN 4.0 – 4.1, #11 – #11

WPLN-HD3 Stream .1 – .2, #23 – #23

PROVIDENCE

News/Talk

WPRO-AM 6.4 – 5.9, #5 – #5

WHJJ .8 – .8, #15 – #15

News

None

Sports Talk

WBZ-FM 3.2 – 3.0, #8 – #8

WVEI 2.3 – 2.0, #11 – #10

WPRV DNA – DNA, DNA – DNA

Public Radio News/Talk

WGBH 2.1 – 1.6, #12 – #13

WNPN 1.5 – 1.3, ninth straight month at #14

WCAI .1 – .1, #20 – #20

NORFOLK

News/Talk

WNIS 2.5 – 2.0, #11 – #14

WGH-FM HD2 .2 – .2, #23 – #24

News

WNOH .3 – .2, #20 – #24

Sports Talk

WVSP 1.7 – 1.8, #15 – #15

WTAR .3 – .3, #20 – #20

WGH-AM .2 – .2, #23 – #24

Public Radio News/Talk

None

JACKSONVILLE

News/Talk

WOKV-FM 6.8 – 6.5, #5 – #3

News

None

Sports Talk

WOKV-AM .4 – .2, #21 – #21

Public Radio News/Talk

WJCT 2.1 – 1.8, #13 – #15

Sports talk WJXL-AM (DNA – DNA); sports talk WJXL-FM (DNA – DNA); and country WGNE are the flagships of the Jaguars.

WEST PALM BEACH

News/Talk

WFTL 2.5 – 2.1, #9 – #9

WZZR 1.2 – 1.3 #13 – #13

WJNO .7 – .6, #15 – #15

News

None

Sports Talk

WMEN .5 – .6, #16 – #15

WBZT .4 – .2, #18 – #19

Public Radio News/Talk

WLRN 2.0 – 1.9, #11 – #10

WLRN-HD2 Stream DNA – DNA, DNA – DNA

GREENSBORO

News/Talk

WPTI 3.5 – 3.3 #9 – #8

News

None

Sports Talk

None

Public Radio News/Talk

WFDD 4.0 – 4.2, #7 – #7

WUNC 1.7 – 2.2, #14 – #13

MEMPHIS

News/Talk

WREC 1.8 – 1.0, #10 – #11

KWAM .4 – .4, #13 – #13

News

None

Sports Talk

WMFS 2.6 – 2.8, #7 – #7 (Grizzlies)

WMFS Stream .2 – .2, #15 – #15 (Grizzlies)

Public Radio News/Talk

WKNO 1.8 – 1.6, #10 – #9

WKNO-HD2 .2 – .2, #15 – #15

HARTFORD

News/Talk

WTIC-AM 5.3 – 5.2, #5 – #6

WDRC-AM 1.6 – 1.5, #15 – #15

WTIC-AM Stream .4 – .4, #20 – #19

WPOP DNA – DNA, DNA – DNA

News

None

Sports Talk

WUCS 2.5 – 2.5, #12 – #11

Public Radio News/Talk

WNPR 4.3 – 4.0, #9 – #8

WFCR .6 – .6, #17 – #18

Note: Country WWYZ registers the largest (6+) December 2023 – “Holiday” 2023 decrease (8.2 – 5.4, -2.8) by any station in these 12 PPM-markets.

Mike Kinosian can be reached at: Mike.Kinosian@gmail.com

Ratings Takeaways

Holiday 2023 PPM Ratings Takeaways – Part Three

By TALKERS | January 26, 2024 by TALKERS

Holiday 2023 PPM Data – Information for the Holiday 2023 ratings period (December 7, 2023 – January 3, 2024) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are December 2023 – “Holiday” 2023 (6+).

PORTLAND

News/Talk

KXL 5.9 – 4.9, #3 – #6

KEX 1.2 – 1.1, #22 – #21

KUFO .6 – .5, #26 – #25

KPAM .1 – .1, #33 – #34

News

None

Sports Talk

KFXX 2.0 – 1.7, #20 – #20

KXTG 1.2 – 1.1, #22 – #21

KPOJ .7 – .7, #24 – #24 (Trailblazers)

KFXX Stream .1 – .1, #33 – #34

KMTT .1 – .2, #33 – #31

Public Radio News/Talk

KOPB 6.1 – 5.5, #2 – #3

KOPB Stream 1.4 – 1.4, #21 – #21

Note: News/talk KXL’s -1.0 (5.9 – 4.9) represents Portland’s largest (6+) December 2023 – “Holiday” 2023 decrease.

CHARLOTTE

News/Talk

WBT-AM 4.2– 4.0, #11 – #9

News

WRFX-HD2 DNA – DNA, DNA – DNA

Sports Talk

WFNZ-FM 2.7 – 2.5, #13 – #15 (Hornets)

WSOC-HD3 DNA – DNA, DNA – DNA

Public Radio News/Talk

WFAE 5.0 – 3.5, #8 – #11

WNSC 1.3 – 1.4, #18 – #18

WFAE-HD3 DNA – DNA, DNA – DNA

Notes: Public radio news/talk WFAE’s -1.5 (5.0 – 3.5) represents Charlotte’s largest (6+) December 2023 – “Holiday” 2023 decrease.

The Carolina Panthers’ flagship is classic rock WRFX.

SAN ANTONIO

News/Talk

WOAI 2.7– 2.4, #14 – #15 (Spurs)

KTSA 2.0 – 1.8, #19 – #19

News

None

Sports Talk

KTFM 1.3 – 1.1, #22 – #23

KTKR .8 – .7, #27 – #25

KZDC .3 – .2, #30 – #32

Public Radio News/Talk

KSTX 2.3 – 2.3, #17 – #17

SACRAMENTO

News/Talk

KFBK-AM 6.6 – 6.1 #3 – #3

KSTE-AM 3.1 – 2.1, #12 – #16

News

None

Sports Talk

KHTK 1.7 – 1.6, #18 – #19 (Kings)

KIFM .9 – .9, #22 – #21

KIFM Stream .1 – DNA, #29 – DNA

Public Radio News/Talk

KXJZ 2.3 – 2.4, #15 – #15

KQED .1 – .3, #29 – #28

KQEI .3 – .1, #28 – #30

KUOP DNA – DNA, DNA – DNA

PITTSBURGH

News/Talk

KDKA-AM 3.8 – 3.6, #9 – #8

KDKA-AM Stream .3 – .4, #24 – #22

News

None

Sports Talk

KDKA-FM 7.2 – 7.2, #5 – #4

KDKA-FM Stream .2 – .1, #25 – #27

WBGG .1 – DNA, #27 – DNA

Public Radio News/Talk

WESA 4.2 – 3.9, #7 – #7

Flagships of the Steelers and Penguins are rock WDVE and alternative WXDX, respectively.

SALT LAKE CITY

News/Talk

KSL-AM 5.4 – 3.6, #3 – #9

KNRS-FM 2.8 – 2.2, #14 – #17

KKAT .1 – DNA, #30 – DNA

News

None

Sports Talk

KALL 1.9 – 1.1, #20 – #22

KZNS-FM .5 – .6, #26 – #25 (Utah Jazz)

KZNS-AM .7 – .2, #24 – #27 (Utah Jazz)

KZNS-AM Stream .1 – .1, #30 – #30 (Utah Jazz)

KZNS-FM Stream DNA – DNA, DNA – DNA (Utah Jazz)

KOVO DNA – DNA, DNA – DNA

Public Radio News/Talk

KUER 2.4 – 2.2, #18 – #17

KBYU-HD2 Stream .2 – .2, #28 – #27

KUMT .1 – .1, #30 – #30

Notes: Adult contemporary KSFI’s +6.3 (13.9 – 20.2) is the largest (6+) December 2023 – “Holiday” 2023 increase in these 12 PPM-markets. Moreover, KSFI is the first station to reach a 20-share (6+) in the first three rounds of “Holiday” 2023 PPM results.

Conversely, news/talk KSL’s -1.8 (5.4 – 3.6) represents Salt Lake City’s largest (6+) December 2023 – “Holiday” 2023 decrease.

LAS VEGAS

News/Talk

KMXB-HD3 .3 – .6, #29 – #28

KXNT .2 – .3, #31 – #31

KMZQ DNA – DNA, DNA – DNA

News

None

Sports Talk

KWWN .8 – .8, #26 – #27

KKGK .4 – .3, #28 – #31 (Golden Knights)

KRLV .2 – .2, #31 – #33 (Raiders)

KENO .2 – .2, #31 – #36

Public Radio News/Talk

KNPR 1.6 – 1.5, #21 – #21

ORLANDO

News/Talk

WDBO 3.2 – 3.1, #13 – #12

WTKS 3.6 – 3.1, #10 – #12

WFLF .7 – .6, #20 – #20

WFYY-HD3 .1 – DNA, #27 – DNA

News

None

Sports Talk

WYGM .9 – .9, #18 – #19 (Magic)

WOCL-HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WMFE 2.8 – 2.7, #14 – #14

CINCINNATI

News/Talk

WLW 11.2 – 10.8, after 23 consecutive months at #1, slips to #2 (Bengals)

WKRC 4.9 – 4.5, #6 – #6

News

None

Sports Talk

WCKY 1.3 – 1.2, #19 – #18 (Bengals)

WSAI .5 – .5, #21 – #21

Public Radio News/Talk

WVXU 3.8 – 3.2, #9 – #10

CLEVELAND

News/Talk

WTAM 4.8 – 4.8, #10 – #8 (Cavaliers)

News

WMMS-HD2 .1 – DNA, #24 – DNA

Sports Talk

WKRK 5.8 – 6.5, #7 – #6 (Browns)

WKRK Stream .7 – .8, #21 – #20 (Browns)

WARF .2 – .1, #23 – #23

Public Radio News/Talk

WKSU 5.2 – 4.1, #9 – #10

WKSU-HD4 .1 – DNA, #24 – DNA

KANSAS CITY

News/Talk

KMBZ-FM 5.3 – 4.1, #5 – #7

KCMO-AM 1.9 – 1.8, #17 – #17

KMBZ-AM 1.6 – 1.4, #18 – #19

KMBZ-FM Stream .7 – .5, #21 – #23

KCMO-AM Stream DNA – DNA, DNA – DNA

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 2.6 – 2.1, #15 – #15

KCSP Stream .2 – .2, #25 – #28

KWOD .1 – DNA, #29 – DNA

Public Radio News/Talk

KCUR 2.8 – 2.4, #13 – #13

KANU-HD2 DNA – DNA, DNA – DNA

Note: Country WDAF is the flagship of the Chiefs.

COLUMBUS

News/Talk

WTVN 6.0 – 4.5, #4 – #7

News

WYTS DNA – DNA, DNA – DNA

Sports Talk

WBNS-FM 9.8 – 6.9, #2 – #4 (Blue Jackets)

WBNS-AM .3 – .3, #21 #21 (Blue Jackets)

WBNS-FM HD2 DNA – DNA, DNA – DNA

WMNI DNA – .1, DNA – #23

Public Radio News/Talk

WOSU 4.0 – 3.6, #9 – #9

Note: Sports talk WBNS-FM’s -2.9 (9.8 – 6.9) is the largest (6+) December 2023 – “Holiday” 2023 decrease by any station in the first three rounds of “Holiday” 2023 PPM results.

Up next: “Holiday” 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Mike Kinosian can be reached at: Mike.Kinosian@gmail.com

Ratings Takeaways

Holiday 2023 PPM Ratings – Part Two

By TALKERS | January 25, 2024 by TALKERS

Holiday 2023 PPM Data – Information for the Holiday 2023 ratings period (December 7, 2023 – January 3, 2024) has been released for: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

The only requirement for a spoken-word station to be included below is that they be a Nielsen Audiosubscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are December 2023 – Holiday 2023 (6+).

WASHINGTON, DC

News/Talk

WMAL 3.5 – 3.1, #9 – #9

WFED DNA – DNA, DNA – DNA (Capitals)

News

WTOP & WTLP 6.9 – 6.3, #3 – #4

WDCH .5 – .5, #23 – #23

WDCH Stream DNA – DNA, DNA – DNA

Sports Talk

WJFK-FM 2.4 – 2.6, #17 – #15 (Capitals)

WJFK-FM Stream .5 – .6, #23 – #21 (Capitals)

WTEM Stream .2 – .2, #26 – #26 (Wizards)

WTEM .1 – .2, #28 – #26 (Wizards)

WSBN .1 – DNA, #28 – DNA

Public Radio News/Talk

WAMU 11.3 – 11.5, 26^th month in succession at #1

The flagship of the Commanders is classic rock WBIG.

BOSTON

News/Talk

WRKO 2.9 – 3.1, #14 – #9

WXKS-AM .8 – .9, #23 – #24

News

News – Talk WBZ-AM 5.1 – 4.7, #5 – #5

Business news WRCA .1 – .1, #27 – #29

Sports Talk

WBZ-FM 9.2 – 9.2, #2 – #2 (New England Patriots, Celtics, Bruins)

WEEI-FM 3.2 – 2.8, #12 – #13

WEEI-FM Stream DNA – .4, DNA – #25

WEEI-AM DNA – .1, DNA – #29

Public Radio News/Talk

WBUR 5.6 – 6.1, #3 – #3

WGBH 4.2 – 3.9, #8 – #6

MIAMI

News/Talk

WIOD 1.4 – 1.2, #22 – #23

News

None

Sports Talk

WQAM 1.2 – 1.3, #24 – #22 (Heat, Florida Panthers)

WINZ .5 – .5, #28 – #27 (Dolphins)

WMEN .1 – .1, #36 – #36

WQAM Stream .1 – .1, #36 – #36 (Heat, Florida Panthers)

WSFS-HD2 DNA – DNA, DNA – DNA

WAXY DNA – DNA, DNA – DNA

Public Radio News/Talk

WLRN 3.6 – 3.3, #8 – #10

WLRN-HD2 DNA – .1, DNA – #36

SEATTLE

News/Talk

KIRO-FM 4.1 – 4.0, #9 – #6 (Seahawks)

KTTH 1.6 – 1.3, #22 – #23

KVI 1.6 – 1.0, #22 – #24

KPTR DNA – DNA, DNA – DNA

News

KNWN-AM & KNWN-FM 2.6 – 2.3, #19 – #20

KHHO DNA – DNA, DNA – DNA

Sports Talk

KIRO-AM 3.0 – 2.8, #16 – #15 (Seahawks)

KJR-FM 3.6 – 2.6, #11 – #17 (Kraken)

KJR-AM .7 – .9, #26 – #25

Public Radio News/Talk

KUOW 6.2 – 6.2, #2 – #3

KSWS .1 – .1, #32 – #32

DETROIT

News/Talk

WJR 2.3 – 2.4, #16 – #15

WFDF .4 – .4, #23 – #23

WJR Stream .2 – .1, #25 – #28

News

WWJ 4.3 – 4.3, #9 – #9 (Pistons)

WWJ Stream .2 – .2, #25 – #26 (Pistons)

WDFN .1 – .1, #30 – #28

Sports Talk

WXYT-FM 9.6 – 8.6, #2 – #2 (Lions, Pistons, Red Wings)

WXYT-FM Stream 1.7 – 1.2, #18 – #19 (Lions, Pistons, Red Wings)

WXYT-AM .2 – .2, #25 – #26

WXYT-AM Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

WDET 1.2 – 1.2, #20 – #19

WUOM 1.0 – 1.1, #21 – #21

PHOENIX

News/Talk

KFYI 3.2 – 2.9, #8 – #8

KTAR-FM 1.8 – 2.2, #23 – #14 (Arizona Cardinals, Suns)

News

None

Sports Talk

KMVP-FM 2.1 – 1.5, #19 – #23 (Suns, Arizona Coyotes)

KDUS .1 – .1, #33 – #32

KGME .1 – .1, #33 – #32

KTAR-AM .1 – .1, #33 – #32 (Arizona Cardinals, Suns, Arizona Coyotes)

KTAR-AM Stream DNA – DNA, DNA – DNA (Arizona Cardinals, Suns, Arizona Coyotes)

KTAR-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

KJZZ 2.8 – 2.6, #11 – #11

Note: Adult contemporary KESZ’s 18.5 represents the largest (6+) share by any station in the first two rounds of “Holiday” 2023 results.

MINNEAPOLIS

News/Talk

WCCO 4.0 – 3.8, #11 – #10 (Minnesota Timberwolves)

KTMY 2.3 – 1.9, #16 – #17

KTLK-AM 1.7 – 1.6, #17 – #19

WCCO Stream .1 – DNA, #29 – DNA (Minnesota Timberwolves)

News

KQQL-HD2 DNA – .1, DNA – #31

Sports Talk

KFXN 7.6 – 6.8, #3 – #3 (Minnesota Vikings, Minnesota Wild)

KQQL-HD3 .3 – .2, #27 – #27

KSTP-AM .1 – .1, #29 – #31

Public Radio News/Talk

KNOW 5.5 – 5.2, #5 – #4

KNOW Stream .7 – .7, #23 – #23

SAN DIEGO

News/Talk

KOGO 3.8 – 3.9, #9 – #6

KLSD .2 – .3, #26 – #28

News

None

Sports Talk

KWFN 3.4 – 2.8, #11 – #14

KGB-AM 1.0 – 1.0, #21 – #20

KWFN Stream DNA – .1, DNA – #30

Public Radio News/Talk

KPBS 5.9 – 4.7, #4 – #4

TAMPA

News/Talk

WHPT 4.8 – 4.1, #8 – #7 (Lightning)

WFLA 3.9 – 3.2, #10 – #13

News

None

Sports Talk

WDAE 1.9– 1.6, #17 – #18

Public Radio News/Talk

WUSF 1.7 – 1.9, #18 – #17

WMNF-HD3 Stream .4 – .5, #29 – #23

WUSF Stream DNA – DNA, DNA – DNA

Note: Rock WXTB is the flagship of the Buccaneers.

DENVER

News/Talk

KOA 3.1 – 2.7, #13 – #14 (Broncos)

KHOW 1.8 – 1.4, #20 – #19

KDFD 1.4 – 1.3, #22 – #22

News

None

Sports Talk

KKFN 3.8 – 3.5, #10 – #10

KKSE-FM 2.4 – 2.0, #16 – #18 (Nuggets, Colorado Avalanche)

KEPN .1 – .1, #35 – #35

KKSE-AM .1 – DNA, #35 – DNA

KAMP DNA – DNA, DNA – DNA

Public Radio News/Talk

KCFR 2.7 – 3.0, #14 – #13

KUNC .4 – .7, #30 – #26

Note: Adult contemporary KOSI’s +6.4 (10.1- 16.5) represents a tie for the largest (6+) December 2023 – “Holiday” 2023 increase by any station in these 12 PPM-markets.

BALTIMORE

News/Talk

WBAL 3.4 – 2.7, #10 – #11 (Ravens)

WCBM 1.6 – 1.5, #17 – #17

News

WTOP & WTLP 1.1 – 1.0, #18 – #20

WDCH .8 – .8, #21 – #22

WQLL DNA – DNA, DNA – DNA

Sports Talk

WJZ-FM 4.2 – 4.5, #8 – #6

WJZ-FM Stream DNA – .1, DNA – #31

WJZ-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WYPR 3.3 – 3.4, #11 – #9

WYPR HD2 Stream .2 – .2, #26 – #28

Note: CHR WWMX’s -2.3 (5.3 – 3.0) is the largest (6+) December 2023 – “Holiday” 2023 decrease by any station in the first two rounds of “Holiday” 2023 results.

ST. LOUIS

News/Talk

KMOX 3.0 – 2.8, #13 – #14

KFTK 1.6 – 1.5, #17 – #17

KTLK-FM 1.1 – 1.1, #18 – #18

KMOX Stream .3 – .2, #23 – #24

KFTK Stream .2 – .2, #25 – #24

News

KATZ-FM HD2 .3 – .2, #23 – #24

Sports Talk

WXOS 4.1 – 3.9, #11 – #12 (Blues)

Public Radio News/Talk

KWMU 4.0 – 4.5, #12 – #8

Note: Adult contemporary KEZK’s +6.4 (9.3- 15.7) represents a tie for the largest (6+) December 2023 – “Holiday” 2023 increase by any station in these 12 PPM-markets.

Up next: “Holiday” 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Reach Mike Kinosian at: Mike.Kinosian@gmail.com

Ratings Takeaways

Holiday 2023 PPM Ratings – Part One

By TALKERS | January 24, 2024January 24, 2024 by TALKERS

Holiday 2023 PPM Data – Information for the Holiday 2023 ratings period (December 7, 2023 – January 3, 2024) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are December 2023 – “Holiday” 2023 (6+).

NEW YORK

News/Talk

WABC 2.8 – 3.0, #11 – #11

WOR 1.1 – 1.2, #22 – #21

WKXW .9 – .8, #24 – #27

WKXW Stream .2 – .2, #38 – #37

News

WINS-FM 4.1 – 3.9, #10 – #9

WCBS-AM 1.7 – 1.6, #19 – #19

WINS-FM Stream .3 – .4, #36 – #32

Business News WBBR .4 – .3, #32 – #34

WCBS-AM Stream .2 – .1, #38 – #46

Sports Talk

WFAN FM & AM 2.5 – 2.3, #12 -#12 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.3 – 1.2 #21 – #21 (Jets, Knicks, Islanders, Rangers)

WFAN FM & AM Stream .9 – .7, #24 -#28 (Giants, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

WNYC-FM 4.3 – 4.1, #8 – #7

WNYC-AM 1.0 – 1.0, #23 – #23

LOS ANGELES

News/Talk

KFI 5.1 – 4.6, #2 – #4

KRLA .6 – .4, #34 – #30

KEIB .5 – .4, #35 – #30 (Clippers)

News

KNX-FM 2.7 – 2.5, #11 – #12

KNX-FM Stream .1 – .1, #41 – #40

Sports Talk

KLAC 1.0 – . #29 – #28 (Chargers, Clippers)

Public Radio News/Talk

KPCC 2.6 – 2.0, #12 – #14

Notes: Public radio news/talk KPCC’s -.6 (2.6 – 2.0) represents a tie for Los Angeles’ highest (6+)December 2023 – “Holiday” 2023 decrease.

Flagship of the Rams and Lakers is sports talk KSPN, which is unlisted in this sweep.

Kings’ games are heard on the iHeartRadio app, while games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 2.8 – 2.6, #10 – #11 (Blackhawks)

WLS-AM 1.7 – 1.7, #18 – #19

WLIP .4 – .3, #36 – #38

WVON .1 – .1, #43 – #43

WLS-AM Stream DNA – DNA, DNA – DNA

News

WBBM-AM & WCFS 5.2 – 4.9, #4 – #4

WBBM-AM & WCFS Stream .2 – .1, #41 – #43

Sports Talk

WSCR 2.4 – 2.5, #13 – #12 (Bulls)

WMVP 1.4 – 1.5, #20 – #20 (Bears)

WSCR Stream .9 – .4, #27 – #36 (Bulls)

Public Radio News/Talk

WBEZ 2.6 – 2.1, #12 – #15

SAN FRANCISCO

News/Talk

KSFO 1.4 – 1.4, #22 – #22

KSFO Stream .2 – .2, #31 – #32

News

KCBS-AM & KFRC 6.4 – 5.7, #3 – #3

KNEW .2 – .3, #31 – #29

KCBS-AM & KFRC Stream .1 – .1, #37 – #38

KKSF DNA – DNA, DNA – DNA

Sports Talk

KNBR 3.5 – 3.6, #10 – #7 (49ers)

KGMZ 2.3 – 2.0, #14 – #14 (Golden State Warriors)

KTCT .5 – .4, #27 – #27

KGO .2 – .2, #31 – #32

KGO Stream .2 – .2, #31 – #32

KGMZ Stream DNA – .2, DNA – #32 (Golden State Warriors)

Public Radio News/Talk

KQED 6.6 – 6.9, #2 – #2

KALW .2 – .2, #31 – #32

DALLAS

News/Talk

WBAP 3.4 – 2.8, #11 – #14

KEGL 1.5 – 1.4, #26 – #27 (Mavericks)

KSKY .5 – .6, #33 – #33

KLIF-AM .3 – .4, #36 – #34

KSKY Stream DNA – DNA, DNA – DNA

News

News – Talk KRLD-AM 1.8 – 1.4, #20 – #27 (Cowboys)

News – Talk KRLD-AM Stream .1 – DNA, #40 – DNA (Cowboys)

Sports Talk

KTCK 5.2 – 4.2, #2 – #3 (Stars)

KRLD-FM 3.4 – 2.9, #11 – #13 (Cowboys)

KRLD-FM Stream .2 – .3, #37 – #35 (Cowboys)

Public Radio News/Talk

KERA 4.2 – 3.5, #4 – #6

Note: Sports talk KTCK’s -1.0 (5.2 – 4.2) represents Dallas’ highest (6+) December 2023 – “Holiday” 2023 decrease.

HOUSTON

News/Talk

KTRH 3.5 – 2.6, #10 – #17 (Rockets)

KPRC . 5 – .5, #26 – #28

News

None

Sports Talk

KILT-AM 1.5 – 1.5, #21 – #21 (Texans)

KBME .5 – .6, #26 – #27 (Rockets)

KILT-AM Stream .3 – .3, #29 – #30 (Texans)

KFNC .1 – .2, #33 – #31

Public Radio News/Talk

KUHF 2.3 – 2.4, #20 – #18

ATLANTA

News/Talk

WSB-AM & WSBB 8.3 – 7.4, #1 – #2

WFOM .4 – .4, #29 – #27

WGKA .2 – .1, #31 – #31

WAOK .2 – .1, #31 – #31

WAOK Stream .1 – .1, #33 – #31

WSRV-HD3 Stream DNA – DNA, DNA – DNA

News

WBIN DNA – DNA, DNA – DNA

Sports Talk

WZGC 2.8 – 3.5, #15 – #9 (Falcons, Hawks)

WCNN 1.5 – 1.4, #20 – #20

WZGC Stream .5 – .3, #27 – #29 (Falcons, Hawks)

Public Radio News/Talk

WABE 3.9 – 3.3, #8 – #11

WRAS .6 – .8, #25 – #24

PHILADELPHIA

News/Talk

WPHT 1.7 – 1.7, #19 – #19

WKXW .9 – 1.2, #24 – #23

WPHT Stream .6 – .7, #27 – #26

WURD .5 – .3, #28 – #27

WURD Stream .7 – .2, #26 – #29

WDEL-AM DNA – DNA, DNA – DNA

WKXW Stream DNA – DNA, DNA – DNA

News

KYW & WPHI 5.2 – 4.7, #7 – #6

KYW & WPHI Stream .1 – .1, #31 – #30

WTEL .1 – DNA, #31 – DNA

Sports Talk

WIP 6.6 – 5.7, #4 – #4 (Eagles)

WIP Stream 1.3 – 1.5, #22 – #20 (Eagles)

WPEN-FM 1.2 – 1.3, #23 – #22 (76ers, Flyers)

Public Radio News/Talk

WHYY 2.8 – 2.8, #11 – #9

Notes: Adult contemporary WBEB makes the largest (6+) December 2023 – “Holiday” 2023 increase(+7.3) of any station in these 12 PPM-markets and logs the highest (6+) share (16.8).

Conversely, country WXTU has the most significant (6+) December 2023 – “Holiday” 2023 decline of any station in these 12 PPM-markets (5.3 – 3.7, -1.6).

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 1.3 – 1.1, #20 – #20

WOR 1.0 – 1.0, #22 – #22

WLIR .2 – .1, #33 – #35

News

WINS-FM 4.4 – 3.3, #8 – #9

WCBS-AM 2.1 – 2.5, #16 – #12

WINS-FM Stream .7 – .9, #25 – #23

Business News WBBR .3 – .2, #30 – #30

WCBS-AM Stream .1 – .1, #36 – #35

Sports Talk

WFAN-FM & AM 3.7 – 3.5, #10 – #7 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM 2.5 – 2.7, #12 – #11 (Jets, Knicks, Islanders, Rangers)

WFAN-FM & AM Stream 1.1 – DNA, #21 – DNA (Giants, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

WSUF .2 – .2, #33 – #30

RIVERSIDE

News/Talk

None

News

KFOO .1 – DNA, #23 – DNA

Sports Talk

KPWK .2 – .2, #21 – #18

Public Radio News/Talk

KVCR .3 – .3 #20 – #16

KPCC DNA – DNA, DNA – DNA

SAN JOSE

News/Talk

KSFO 1.3 – 1.5, #22 – #19

KSFO Stream DNA – DNA, DNA – DNA

News

KCBS-AM & KFRC 5.7 – 4.5, #3 – #4

KNEW .2 – .3, #28 – #28

KCBS-AM & KFRC Stream .2 – .2, #28 – #30

Sports Talk

KNBR 4.1 – 3.9, #6 – #6 (49ers)

KGMZ 1.6 – 1.5, #20 – #19 (Golden State Warriors)

KTCT .6 – .8, #26 – #25

KGO Stream .6 – .7, #26 – #26

KGO .2 – .3, #28 – #28

KGMZ Stream DNA – .2, DNA – #30 (Golden State Warriors)

Public Radio News/Talk

None

Notes: News KCBS-AM & KFRC’s -1.2 (5.7 – 4.5) represents San Jose’s highest (6+) December 2023 – “Holiday” 2023 decrease.

Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION

News/Talk

WKXW 5.2 – 5.7, #4 – #4

WOR 1.1 – 1.6, #20 – #15

WKXW Stream .7 – .7, #22 – #20

News

WINS-FM 2.0 – 1.8, #11 – #13

WCBS-AM 1.3 – 1.0, #17 – #18

WINS-FM Stream .3 – .3, #26 – #23

WCBS-AM Stream DNA – DNA, DNA – DNA

Sports Talk

WEPN-FM 1.3 – 1.0, #17 – #18 (Jets, Knicks, Islanders, Rangers)

WFAN-FM & AM 2.7 – DNA, #9 – DNA (Giants, Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream .9 – DNA, #21 – DNA (Giants, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

None

Up next: “Holiday” 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry News

Radio Vermont Group Sells WDEV-AM/FM, Waterbury

By TALKERS | January 12, 2024 by TALKERS

The family-owned Radio Vermont Group is selling full service WDEV-AM/FM, Waterbury, Vermont to Manchester, Vermont-based Mermel & McClain Management LLC for an undisclosed price. The station had been led by Ken Squier – who took over management from his father Lloyd Squier – for the past 44 years. Ken Squier passed away in November and his daughter Ashley tells WCAX-TV, Burlington that the station that’s provided local sports, news, commentary, and more will be in good hands. “I feel that this is a very good day and a very good development. Dad loved community radio.” The station says that former Republican U.S. Senate candidate and former Ethan Allen Institute leader Myers Mermel will serve as owner-operator. Mermel tells WCAX-TV he wants the station to remain local. “We want to look at different ideas and new ideas in order to increase our ability to discover and identify and bring in content.” Read the WCAX-TV story here.

Ratings Takeaways

December 2023 PPM Ratings Takeaways – Part Three

By TALKERS | January 3, 2024 by TALKERS

December 2023 PPM Data – Information for the December 2023 ratings period (November 9 – December 6) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are November 2023 – December 2023 (6+).

PORTLAND

News/Talk

KXL 6.9 – 5.9, #2 – #3

KEX 1.6 – 1.2, #21 – #22

KUFO .8 – .6, #23 – #26

KPAM .1 – .1, #32 – #33

News

None

Sports Talk

KFXX 1.8 – 2.0, #20 – #20

KXTG 1.4 – 1.2, #23 – #22

KPOJ .7 – .7, #24 – #24 (Trailblazers)

KFXX Stream .2 – .1, #28 – #33

KMTT .2 – .1, #28 – #33

Public Radio News/Talk

KOPB 6.4 – 6.1, #3 – #2

KOPB Stream 1.5 – 1.4, #22 – #21

CHARLOTTE

News/Talk

WBT-AM 5.6 – 4.2, #5 – #11

News

WRFX-HD2 .1 – DNA, #25 – DNA

Sports Talk

WFNZ-FM 3.0 – 2.7, #14 – #13 (Hornets)

WSOC-HD3 DNA – DNA, DNA – DNA

Public Radio News/Talk

WFAE 5.4 – 5.0, #6 – #8

WNSC 1.0 – 1.3, #18 – #18

WFAE-HD3 DNA – DNA, DNA – DNA

Notes: News/talk WBT’s -1.4 (5.6 – 4.2) represents Charlotte’s largest (6+) November 2023 – December 2023 decrease.

The Carolina Panthers’ flagship is classic rock WRFX.

SAN ANTONIO

News/Talk

WOAI 3.1– 2.7, #14 – #14 (Spurs)

KTSA 2.2 – 2.0, #17 – #19

News

None

Sports Talk

KTFM 1.5 – 1.3, #22 – #22

KTKR .7 – .8, #27 – #27

KZDC .3 – .3, #33 – #30

Public Radio News/Talk

KSTX 2.4 – 2.3, #16 – #17

SACRAMENTO

News/Talk

KFBK-AM 7.3 – 6.6 #2 – #3

KSTE-AM 3.2 – 3.1, #11 – #12

News

None

Sports Talk

KHTK 1.4 – 1.7, #18 – #18 (Kings)

KIFM 1.1 – .9, #21 – #22

KIFM Stream .1 – .1, #29 – #29

Public Radio News/Talk

KXJZ 2.4 – 2.3, #14 – #15

KQEI .2 – .3, #28 – #28

KQED .1 – .1, #29 – #29

KUOP DNA – DNA, DNA – DNA

PITTSBURGH

News/Talk

KDKA-AM 4.0 – 3.8, #8 – #9

KDKA-AM Stream .4 – .3, #22 – #24

News

None

Sports Talk

KDKA-FM 8.0 – 7.2, #3 – #5

KDKA-FM Stream .1 – .2, #25 – #25

WBGG DNA – .1, DNA – #27

Public Radio News/Talk

WESA 4.0 – 4.2, #8 – #7

Notes: Sports/talk KDKA-FM’s -.8 (8.0 – 7.2) represents Pittsburgh’s largest (6+) November 2023 – December 2023 decrease.

The flagships of the Steelers and Penguins are rock WDVE and alternative WXDX, respectively.

SALT LAKE CITY

News/Talk

KSL-AM 6.1 – 5.4, #4 – #3

KNRS-FM 3.9 – 2.8, #9 – #14

KKAT .1 – .1, #31 – #30

News

None

Sports Talk

KALL 2.2 – 1.9, #20 – #20

KZNS-AM .7 – .7, #25 – #24 (Utah Jazz)

KZNS-FM 1.0 – .5, #24 – #26 (Utah Jazz)

KZNS-AM Stream .1 – .1, #31 – #30 (Utah Jazz)

KZNS-FM Stream DNA – DNA, DNA – DNA (Utah Jazz)

KOVO DNA – DNA, DNA – DNA

Public Radio News/Talk

KUER 2.7 – 2.4, #15 – #18

KBYU-HD2 Stream .2 – .2, #29 – #28

KUMT .4 – .1, #28 – #30

LAS VEGAS

News/Talk

KMXB-HD3 1.6 – .3, #23 – #29

KXNT .2 – .2, #34 – #31

KMZQ DNA – DNA, DNA – DNA

News

None

Sports Talk

KWWN .9 – .8, #27 – #26

KKGK .5 – .4, #30 – #28 (Golden Knights)

KRLV .5 – .2, #30 – #31 (Raiders)

KENO .2 – .2, #34 – #31

Public Radio News/Talk

KNPR 2.0 – 1.6, #18 – #21

ORLANDO

News/Talk

WTKS 3.9 – 3.6, #10 – #10

WDBO 3.6 – 3.2, #13 – #13

WFLF .8 – .7, #21 – #20

WFYY-HD3 DNA – .1, DNA – #27

News

None

Sports Talk

WYGM .7 – .9, #23 – #18 (Magic)

WOCL-HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WMFE 2.7 – 2.8, #14 – #14

CINCINNATI

News/Talk

WLW 12.0 – 11.2, 23^rd consecutive month at #1 (Bengals)

WKRC 5.7 – 4.9, #5 – #6

News

None

Sports Talk

WCKY 2.0 – 1.3, #15 – #19 (Bengals)

WSAI 1.2 – .5, #19 – #21

Public Radio News/Talk

WVXU 3.5 – 3.8, #11 – #9

CLEVELAND

News/Talk

WTAM 5.1 – 4.8, #9 – #10 (Cavaliers)

News

WMMS-HD2 .1 – .1, #24 – #24

Sports Talk

WKRK 6.0 – 5.8, #7 – #7 (Browns)

WKRK Stream .9 – .7, #19 – #21 (Browns)

WARF .3 – .2, #23 – #23

Public Radio News/Talk

WKSU 5.0 – 5.2, #10 – #9

WKSU-HD4 .1 – .1, #24 – #24

Note: Classic hits-oldies WMJI’s -3.0 (5.6 – 4.2) is the largest (6+) November 2023 – December 2023 decrease by any station in the first three rounds of PPM results.

KANSAS CITY

News/Talk

KMBZ-FM 5.5 – 5.3, #4 – #5

KCMO-AM 2.0 – 1.9, #16 – #17

KMBZ-AM 1.2 – 1.6, #18 – #18

KMBZ-FM Stream .7 – .7, #21 – #21

KCMO-AM Stream DNA – DNA, DNA – DNA

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 3.1 – 2.6, #14 – #15

KCSP Stream .2 – .2, #27 – #25

KWOD DNA – .1, DNA – #29

Public Radio News/Talk

KCUR 3.6 – 2.8, #12 – #13

KANU-HD2 DNA – DNA, DNA – DNA

Note: Country WDAF is the flagship of the Chiefs.

COLUMBUS

News/Talk

WTVN 7.4 – 6.0, #3 – #4

News

WYTS .1 – DNA, #22 – DNA

Sports Talk

WBNS-FM 10.3 – 9.8, #1 – #2 (Blue Jackets)

WBNS-AM .3 – .3, #21 #21 (Blue Jackets)

WBNS-FM HD2 .1 – DNA, #22 – DNA

WMNI DNA – DNA, DNA – DNA

Public Radio News/Talk

WOSU 4.3 – 4.0, #8 – #9

Up next: December 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Mike.Kinosian@gmail.com

Ratings Takeaways

December 2023 PPM Ratings – Part Two

By TALKERS | January 3, 2024 by TALKERS

December 2023 PPM Data – Information for the December 2023 ratings period (November 9 – December 6) has been released for: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

The only requirement for a spoken-word station to be included below is that they be a Nielsen Audiosubscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are November 2023 – December 2023 (6+).

WASHINGTON, DC

News/Talk

WMAL 4.6 – 3.5, #6 – #9

WFED .1 – DNA, #30 – DNA (Capitals)

News

WTOP & WTLP 7.4 – 6.9, #3 – #3

WDCH .6 – .5, #23 – #23

WDCH Stream DNA – DNA, DNA – DNA

Sports Talk

WJFK-FM 2.8 – 2.4, #14 – #17 (Capitals)

WJFK-FM Stream .8 – .5, #21 – #23 (Capitals)

WTEM Stream .3 – .2, #25 – #26 (Wizards)

WTEM .2 – .1, #27 – #28 (Wizards)

WSBN DNA – .1, DNA – #28

Public Radio News/Talk

WAMU 12.7 – 11.3, 25^th month in succession at #1

Notes: Even though WAMU’s -1.4 (12.7 – 11.3) represents Washington, DC’s largest (6+) November 2023 – December 2023 decrease, the public radio news/talk station remains #1 for the 25^th straight month.

The flagship of the Commanders is classic rock WBIG.

BOSTON

News/Talk

WRKO 2.5 – 2.9, #14 – #14

WXKS-AM .8 – .8, #23 – #23

News

News – Talk WBZ-AM 5.0 – 5.1, #6 – #5

Business news WRCA .1 – .1, #27 – #27

Sports Talk

WBZ-FM 10.7 – 9.2, following three straight months at #1, slips to #2 (New England Patriots, Celtics, Bruins)

WEEI-FM 3.6 – 3.2, #10 – #12

WEEI-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WBUR 6.4 – 5.6, #2 – #3

WGBH 3.9 – 4.2, #9 – #8

Note: Sports talk WBZ-FM’s -1.5 (10.7 – 9.2) represents Boston’s largest (6+) November 2023 – December 2023 decrease.

MIAMI

News/Talk

WIOD 1.4 – 1.4, #24 – #22

News

None

Sports Talk

WQAM 2.1 – 1.2, #20 – #24 (Heat, Florida Panthers)

WINZ .5 – .5, #29 – #28 (Dolphins)

WMEN .4 – .1, #31 – #36

WQAM Stream .1 – .1, #37 – #36 (Heat, Florida Panthers)

WSFS-HD2 DNA – DNA, DNA – DNA

WAXY DNA – DNA, DNA – DNA

Public Radio News/Talk

WLRN 3.9 – 3.6, #7 – #8

Note: Sports talk WQAM’s -.9 (2.1 – 1.2) represents Miami’s largest (6+) November 2023 – December 2023 decrease.

SEATTLE

News/Talk

KIRO-FM 4.7 – 4.1, #6 – #9 (Seahawks)

KTTH 1.6 – 1.6, #21 – #22

KVI 1.5 – 1.6, #23 – #22

KPTR .1 – DNA, #32 – DNA

News

KNWN-AM & KNWN-FM 2.6 – 2.6, #18 – #19

KHHO DNA – DNA, DNA – DNA

Sports Talk

KJR-FM 3.1 – 3.6, #12 – #11 (Kraken)

KIRO-AM 3.1 – 3.0, #12 – #16 (Seahawks)

KJR-AM .6 – .7, #26 – #26

Public Radio News/Talk

KUOW 6.8 – 6.2, #2 – #2

KSWS .1 – .1, #32 – #32

DETROIT

News/Talk

WJR 2.4 – 2.3, #16 – #16

WFDF .4 – .4, #23 – #23

WJR Stream .2 – .2, #26 – #25

News

WWJ 4.6 – 4.3, #9 – #9 (Pistons)

WWJ Stream .4 – .2, #23 – #25 (Pistons)

WDFN .1 – .1, #31 – #30

Sports Talk

WXYT-FM 9.6 – 9.6, after three straight months at #1, falls to #2 (Lions, Pistons, Red Wings)

WXYT-FM Stream 1.5 – 1.7, #20 – #18 (Lions, Pistons, Red Wings)

WXYT-AM .2 – .2, #26 – #25

WXYT-AM Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

WDET 1.2 – 1.2, #21 – #20

WUOM 1.6 – 1.0, #18 – #21

PHOENIX

News/Talk

KFYI 3.3 – 3.2, #11 – #8

KTAR-FM 2.7 – 1.8, #14 – #23 (Arizona Cardinals, Suns)

News

None

Sports Talk

KMVP-FM 3.5 – 2.1, #7 – #19 (Suns, Arizona Coyotes)

KTAR-AM .2 – .1, #31 – #33 (Arizona Cardinals, Suns, Arizona Coyotes)

KDUS .1 – .1, #34 – #33

KGME .1 – .1, #34 – #33

KTAR-FM HD2 DNA – DNA, DNA – DNA

KTAR-AM Stream DNA – DNA, DNA – DNA (Arizona Cardinals, Suns, Arizona Coyotes)

Public Radio News/Talk

KJZZ 3.1 – 2.8, #12 – #11

Notes: Sports talk KMVP-FM’s -1.4 (3.5 – 2.1) represents Phoenix’s largest (6+) November 2023 – December 2023 decrease.

Adult contemporary KESZ boasts the highest (6+) November 2023 – December 2023 increase (+7.0) by any station in the first two rounds of PPM results, as well as posting the largest (6+) share (8.2 – 15.2).

MINNEAPOLIS

News/Talk

WCCO 4.0 – 4.0, #12 – #11 (Minnesota Timberwolves)

KTMY 2.4 – 2.3, #16 – #16

KTLK-AM 2.0 – 1.7, #17 – #17

WCCO Stream .1 – .1, #30 – #29 (Minnesota Timberwolves)

News

KQQL-HD2 .1 – DNA, #30 – DNA

Sports Talk

KFXN 8.9 – 7.6, #2 – #3 (Minnesota Vikings, Minnesota Wild)

KQQL-HD3 .3 – .3, #26 – #27

KSTP-AM .2 – .1, #28 – #29

Public Radio News/Talk

KNOW 5.7 – 5.5, #5 – #5

KNOW Stream .7 – .7, #23 – #23

SAN DIEGO

News/Talk

KOGO 4.2 – 3.8, #6 – #9

KLSD .3 – .2, #26 – #26

News

None

Sports Talk

KWFN 3.6 – 3.4, #11 – #11

KGB-AM 1.3 – 1.0, #20 – #21

KWFN Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

KPBS 6.2 – 5.9, #2 – #4

TAMPA

News/Talk

WHPT 4.5 – 4.8, #6 – #8 (Lightning)

WFLA 4.4 – 3.9, #7 – #10

News

None

Sports Talk

WDAE 1.8– 1.9, #17 – #17

Public Radio News/Talk

WUSF 1.6 – 1.7, #20 – #18

WMNF-HD3 Stream .1 – .4, #33 – #29

WUSF Stream .3 – DNA, #30 – DNA

Note: Rock WXTB is the flagship of the Buccaneers.

DENVER

News/Talk

KOA 3.3 – 3.1, #13 – #13 (Broncos)

KHOW 1.8 – 1.8, #21 – #20

KDFD 2.0 – 1.4, #20 – #22

News

None

Sports Talk

KKFN 4.2 – 3.8, #10 – #10

KKSE-FM 2.1 – 2.4, #19 – #16 (Nuggets, Colorado Avalanche)

KEPN DNA – .1, DNA – #35

KKSE-AM DNA – .1, DNA – #35

KAMP .1 – DNA, #36 – DNA

Public Radio News/Talk

KCFR 4.0 – 2.7, #11 – #14

KUNC .4 – .4, #31 – #30

Note: Public radio news/talk KCFR’s -1.3 (4.0 – 2.7) represents Denver’s largest (6+) November 2023 – December 2023 decrease.

BALTIMORE

News/Talk

WBAL 3.7 – 3.4, #11 – #10 (Ravens)

WCBM 1.8 – 1.6, #17 – #17

News

WTOP & WTLP 1.3 – 1.1, #18 – #18

WDCH .9 – .8, #20 – #21

WQLL DNA – DNA, DNA – DNA

Sports Talk

WJZ-FM 5.1 – 4.2, #5 – #8

WJZ-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WYPR 4.5 – 3.3, #9 – #11

WYPR HD2 Stream .3 – .2, #26 – #26

Note: Public radio news/talk WYPR’s -1.2 (4.5 – 3.3) represents Baltimore’s largest (6+) November 2023 – December 2023 decrease.

ST. LOUIS

News/Talk

KMOX 4.0 – 3.0, #11 – #13

KFTK 1.9 – 1.6, #17 – #17

KTLK-FM 1.0 – 1.1, #19 – #18

KMOX Stream .2 – .3, #25 – #23

KFTK Stream .2 – .2, #25 – #25

News

KATZ-FM HD2 .2 – .3, #25 – #23

Sports Talk

WXOS 3.7 – 4.1, #12 – #11 (Blues)

Public Radio News/Talk

KWMU 4.9 – 4.0, #9 – #12

Note: News/talk KMOX’s -1.0 (4.0 – 3.0) represents St. Louis’ largest (6+) November 2023 – December 2023 decrease.

Up next: December 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Mike.Kinosian@gmail.com

Ratings Takeaways

December 2023 PPM Ratings – Part One

By TALKERS | January 3, 2024 by TALKERS

December 2023 PPM Data – Information for the December 2023 ratings period (November 9 – December 6) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are November 2023 – December 2023 (6+).

NEW YORK

News/Talk

WABC 3.0 – 2.8, #11 – #11

WOR 1.3 – 1.1, #22 – #22

WKXW .8 – .9, #25 – #24

WKXW Stream .2 – .2, #38 – #38

News

WINS-FM 4.8 – 4.1, #6 – #10

WCBS-AM 1.9 – 1.7, #19 – #19

Business News WBBR .5 – .4, #31 – #32

WINS-FM Stream .4 – .3, #34 – #36

WCBS-AM Stream .2 – .2, #38 – #38

Sports Talk

WFAN FM & AM 2.8 – 2.5, #12 -#12 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.5 – 1.3 #21 – #21 (Jets, Knicks, Islanders, Rangers)

WFAN FM & AM Stream .9 – .9, #24 -#24 (Giants, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

WNYC-FM 4.0 – 4.3, #9 – #8

WNYC-AM 1.1 – 1.0, #23 – #23

Note: News WINS-FM’s -.7 (4.8 – 4.1) represents New York City’s highest (6+) November 2023 – December 2023 decrease.

LOS ANGELES

News/Talk

KFI 5.1 – 5.1, #4 – #2

KRLA .5 – .6, #36 – #34

KEIB .7 – .5, #33 – #35 (Clippers)

News

KNX-FM 3.2 – 2.7, #10 – #11

KNX-FM Stream .1 – .1, #40 – #41

Sports Talk

KLAC .9 – 1.0 #30 – #29 (Chargers, Clippers)

Public Radio News/Talk

KPCC 2.5 – 2.6, #15 – #12

Flagship of the Rams and Lakers is sports talk KSPN, which is unlisted in this sweep.

Kings’ games are heard on the iHeartRadio app, while games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 3.4 – 2.8, #10 – #10 (Blackhawks)

WLS-AM 1.5 – 1.7, #23 – #18

WLIP .2 – .4, #41 – #36

WVON DNA – .1, DNA – #43

WLS-AM Stream DNA – DNA, DNA – DNA

News

WBBM-AM & WCFS 5.4 – 5.2, #3 – #4

WBBM-AM & WCFS Stream .1 – .2, #44 – #41

Sports Talk

WSCR 2.3 – 2.4, #14 – #13 (Bulls)

WMVP 1.7 – 1.4, #19 – #20 (Bears)

WSCR Stream .5 – .9, #33 – #27 (Bulls)

Public Radio News/Talk

WBEZ 3.1 – 2.6, #11 – #12

SAN FRANCISCO

News/Talk

KSFO 1.6 – 1.4, #19 – #22

KSFO Stream .4 – .2, #28 – #31

News

KCBS-AM & KFRC 6.5 – 6.4, #3 – #3

KNEW .3 – .2, #31 – #31

KCBS-AM & KFRC Stream .1 – .1, #37 – #37

KKSF .1 – .DNA, #37 – DNA

Sports Talk

KNBR 3.4 – 3.5, #9 – #10 (49ers)

KGMZ 2.1 – 2.3, #15 – #14 (Golden State Warriors)

KTCT .6 – .5, #26 – #27

KGO .2 – .2, #34 – #31

KGO Stream .2 – .2, #34 – #31

Public Radio News/Talk

KQED 6.7 – 6.6, #2 – #2

KALW .3 – .2, #31 – #31

DALLAS

News/Talk

WBAP 3.5 – 3.4, #11 – #11

KEGL 1.6 – 1.5, #25 – #26 (Mavericks)

KSKY .6 – .5, #32 – #33

KLIF-AM .5 – .3, #33 – #36

KSKY Stream DNA – DNA, DNA – DNA

News

News – Talk KRLD-AM 2.0 – 1.8, #21 – #20 (Cowboys)

News – Talk KRLD-AM Stream .1 – .1, #39 – #40 (Cowboys)

Sports Talk

KTCK 5.6 – 5.2, #1 – #2 (Stars)

KRLD-FM 4.1 – 3.4, #5 – #11 (Cowboys)

KRLD-FM Stream .5 – .2, #33 – #37 (Cowboys)

Public Radio News/Talk

KERA 3.8 – 4.2, #6 – #4

Note: Sports talk KRLD-FM’s -.7 (4.1 – 3.4) is tied for Dallas’ highest (6+) November 2023 – December 2023 decrease.

HOUSTON

News/Talk

KTRH 4.1 – 3.5, #9 – #10 (Rockets)

KPRC .6 – .5, #28 – #26

News

None

Sports Talk

KILT-AM 1.3 – 1.5, #22 – #21 (Texans)

KBME 1.3 – .5, #22 – #26 (Rockets)

KILT-AM Stream .2 – .3, #30 – #29 (Texans)

KFNC .2 – .1, #30 – #33

Public Radio News/Talk

KUHF 2.2 – 2.3, #20 – #20

Note: Adult contemporary KODA’s +5.2 (6.8 – 12.0) represents the largest (6+) November 2023 – December 2023 increase by any station in these 12 PPM-markets.

ATLANTA

News/Talk

WSB-AM & WSBB 8.8 – 8.3, #1 – #1

WFOM .4 – .4, #29 – #29

WGKA .2 – .2, #33 – #31

WAOK .1 – .2, #36 – #31

WAOK Stream .1 – .1, #36 – #33

WSRV-HD3 Stream .2 – DNA, #33 – DNA

News

WBIN DNA – DNA, DNA – DNA

Sports Talk

WZGC 3.4 – 2.8, #11 – #15 (Falcons, Hawks)

WCNN 1.2 – 1.5, #21 – #20

WZGC Stream .4 – .5, #29 – #27 (Falcons, Hawks)

Public Radio News/Talk

WABE 3.2 – 3.9, #13 – #8

WRAS .9 – .6, #24 – #25

PHILADELPHIA

News/Talk

WPHT 2.2 – 1.7, #15 – #19

WKXW 1.0 – .9, #24 – #24

WURD Stream .6 – .7, #26 – #26

WPHT Stream .6 – .6, #26 – #27

WURD .4 – .5, #28 – #28

WDEL-AM .1 – DNA, #31 – DNA

WKXW Stream DNA – DNA, DNA – DNA

News

KYW & WPHI 5.3 – 5.2, #6 – #7

KYW & WPHI Stream .1 – .1, #31 – #31

WTEL DNA – .1, DNA – #31

Sports Talk

WIP 8.5 – 6.6, #2 – #4 (Eagles)

WIP Stream 1.7 – 1.3, #19 – #22 (Eagles)

WPEN-FM 1.3 – 1.2, #22 – #23 (76ers, Flyers)

Public Radio News/Talk

WHYY 2.9 – 2.8, #11 – #11

Note: Sports talk WIP’s -1.9 (8.5 – 6.6) represents the largest (6+) November 2023 – December 2023 decrease by any station in these 12 PPM-markets.

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 2.1 – 1.3, #17 – #20

WOR 1.3 – 1.0, #20 – #22

WLIR .2 – .2, #31 – #33

News

WINS-FM 4.1 – 4.4, #7 – #8

WCBS-AM 2.4 – 2.1, #13 – #16

WINS-FM Stream .6 – .7, #25 – #25

Business News WBBR .3 – .3, #30 – #30

WCBS-AM Stream .2 – .1, #31 – #36

Sports Talk

WFAN-FM & AM 3.9 – 3.7, #8 – #10 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM 3.3 – 2.5, #11 – #12 (Jets, Knicks, Islanders, Rangers)

WFAN-FM & AM Stream .9 – 1.1, #22 – #21 (Giants, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

WSUF .2 – .2, #31 – #33

RIVERSIDE

News/Talk

None

News

KFOO .1 – .1, #22 – #23

Sports Talk

KPWK .1 – .2, #22 – #21

Public Radio News/Talk

KVCR .4 – .3 #20 – #20

KPCC DNA – DNA, DNA – DNA

SAN JOSE

News/Talk

KSFO 1.4 – 1.3, #21 – #22

KSFO Stream .2 – DNA, #31 – DNA

News

KCBS-AM & KFRC 5.9 – 5.7, #2 – #3

KCBS-AM & KFRC Stream .3 – .2, #28 – #28

KNEW .3 – .2, #28 – #28

Sports Talk

KNBR 4.0 – 4.1, #7 – #6 (49ers)

KGMZ 1.7 – 1.6, #18 – #20 (Golden State Warriors)

KGO Stream .8 – .6, #26 – #26

KTCT .8 – .6, #26 – #26

KGO .3 – .2, #28 – #28

Public Radio News/Talk

None

Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION

News/Talk

WKXW 6.3 – 5.2, #3 – #4

WOR .6 – 1.1, #22 – #20

WKXW Stream .6 – .7, #22 – #22

News

WINS-FM 2.1 – 2.0, #12 – #11

WCBS-AM 1.1 – 1.3, #18 – #17

WINS-FM Stream .3 – .3, #26 – #26

WCBS-AM Stream DNA – DNA, DNA – DNA

Sports Talk

WFAN-FM & AM 3.6 – 2.7, #9 – #9 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.4 – 1.3, #17 – #17 (Jets, Knicks, Islanders, Rangers)

WFAN FM & AM Stream 1.1 – .9, #18 – #21 (Giants, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

None

Note: News/talk WKXW’s -1.1 (6.3 – 5.2) represents Middlesex-Somerset-Union’s highest (6+)November 2023 – December 2023 decrease.

Up next: December 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry Views

Monday Memo: News Tune-Out/Tune-In

By TALKERS | December 11, 2023 by TALKERS

By Holland Cooke
Consultant

“Most registered voters avoid the news at least some of the time. Of those who disengage, over half avoid national politics coverage,” according to the “Voices of Value 2023 Report” by the Pell Center at Salve Regina University.

It’s a survey of registered voters in Rhode Island, where I live, and this data mirrors national polls: “Democrats and Republicans hold deeply negative views of their political counterparts. Nearly two-thirds of Republicans and Democrats view their political opponents as very close-minded. Independents are less likely to judge their counterparts as harshly.”

— Also reflecting national data: “More Rhode Islanders trust local than national news, but Republicans and Independents are less trusting than Democrats, given their concerns of partisan media as a threat to democracy.”
— “All parties are skeptical of news from social media sites as they are concerned with fake news and disinformation.”
— “Partisan differences exist beyond this fatigue of national politics. Republicans are the most likely party to distrust the news media and the least likely party to say they avoid the news. Over half receive most of their news from FOX News.”

What this means to radio:

— If you do local news, tout it.
— If you’re an affiliate, remind them that you’re FOX News in the car. It’s the source they trust. Those who disengage aren’t listening.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke

Ratings Takeaways

November 2023 PPM Ratings Takeaways – Part Three

By TALKERS | December 1, 2023 by TALKERS

November 2023 PPM Data – Information for the November 2023 ratings period (October 12 – November 8) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are October 2023 – November 2023 (6+).

PORTLAND

News/Talk

KXL 6.9 – 6.9, #3 – #2

KEX 1.7 – 1.6, #21 – #21

KUFO .7 – .8, #24 – #23

KPAM .1 – .1, #34 – #32

News

None

Sports Talk

KFXX 2.0 – 1.8, #18 – #20

KXTG 1.6 – 1.4, #22 – #23

KPOJ .7 – .7, #24 – #24 (Trailblazers)

KFXX Stream .3 – .2, #28 – #28

KMTT .2 – .2, #31 – #28

Public Radio News/Talk

KOPB 5.9 – 6.4, #4 – #3

KOPB Stream 1.6 – 1.5, #22 – #22

CHARLOTTE

News/Talk

WBT-AM/FM 5.3 – 5.5, #5 – #5

News

WRFX-HD2 DNA – .1, DNA – #25

Sports Talk

WFNZ-FM 2.7 – 3.0, #13 – #14 (Hornets)

WSOC-HD3 .1 – DNA, #26 – DNA

Public Radio News/Talk

WFAE 4.0 – 5.4, #10 – #6

WNSC 1.2 – 1.0, #18 – #18

WFAE-HD3 DNA – DNA, DNA – DNA

Notes: Public radio news/talk WFAE’s +1.4 (4.0 – 5.4) represents Charlotte’s largest (6+) October 2023 – November 2023 increase.

The Carolina Panthers’ flagship is classic rock WRFX.

SAN ANTONIO

News/Talk

WOAI 2.8 – 3.1, #13 – #14 (Spurs)

KTSA 2.6 – 2.2, #15 – #17

News

None

Sports Talk

KTFM 1.7 – 1.5, #22 – #22

KTKR .7 – .7, #27 – #27

KZDC .2 – .3, #35 – #33

Public Radio News/Talk

KSTX 1.7 – 2.4, #22 – #16

SACRAMENTO

News/Talk

KFBK-AM 8.2 – 7.3 #1 – #2

KSTE-AM 2.7 – 3.2, #13 – #11

News

None

Sports Talk

KHTK 1.3 – 1.4, #18 – #18 (Kings)

KIFM 1.2 – 1.1, #20 – #21

KIFM Stream .1 – .1, #30 – #29

Public Radio News/Talk

KXJZ 1.8 – 2.4, #15 – #14

KQEI .2 – .2, #27 – #28

KQED .1 – .1, #30 – #29

KUOP DNA – DNA, DNA – DNA

Note: News/talk KFBK-AM’s -.9 (8.2 – 7.3) represents Sacramento’s largest (6+) October 2023 – November 2023 decrease.

PITTSBURGH

News/Talk

KDKA-AM 3.8 – 4.0, #11 – #8

KDKA-AM Stream .5 – .4, #23 – #22

News

None

Sports Talk

KDKA-FM 8.0 – 8.0, #3 – #3

KDKA-FM Stream .2 – .1, #28 – #25

WBGG DNA – DNA, DNA – DNA

Public Radio News/Talk

WESA 4.2 – 4.0, #7 – #8

Note: The flagships of the Steelers and Penguins are rock WDVE and alternative WXDX, respectively.

SALT LAKE CITY

News/Talk

KSL-AM/FM 6.9 – 6.1, #2 – #4

KNRS-AM/FM 2.9 – 3.9, #15 – #9

KKAT .1 – .1, #29 – #31

News

None

Sports Talk

KALL 1.8 – 2.2, #20 – #20

KZNS-FM .8 – 1.0, #24 – #24 (Utah Jazz)

KZNS-AM .5 – .7, #26 – #25 (Utah Jazz)

KZNS-AM Stream .1 – .1, #29 – #31 (Utah Jazz)

KZNS-FM Stream .1 – .DNA, #29 – DNA (Utah Jazz)

KOVO .1 – DNA, #29 – DNA

Public Radio News/Talk

KUER 2.2 – 2.7, #19 – #15

KUMT .1 – .4, #29 – #28

KBYU-HD2 Stream .5 – .2, #26 – #29

LAS VEGAS

News/Talk

KMXB-HD3 1.6 – 1.6, #22 – #23

KXNT .5 – .2, #29 – #34

KMZQ .1 – DNA, #36 – DNA

News

None

Sports Talk

KWWN 1.0 – .9, #27 – #27

KRLV .3 – .5, #32 – #30 (Raiders)

KKGK .3 – .5, #32 – #30 (Golden Knights)

KENO .5 – .2, #29 – #34

Public Radio News/Talk

KNPR 1.4 – 2.0, #23 – #18

ORLANDO

News/Talk

WTKS 3.9 – 3.9, #10 – #10

WDBO 3.5 – 3.6, #13 – #13

WFLF .9 – .8, #19 – #21

WFYY-HD3 DNA – DNA, DNA – DNA

News

None

Sports Talk

WYGM .7 – .7, #22 – #23 (Magic)

WOCL-HD2 .1 – DNA, #28 – DNA

Public Radio News/Talk

WMFE 2.2 – 2.7, #15 – #14

CINCINNATI

News/Talk

WLW 13.5 – 12.0, 22^nd consecutive month at #1 (Bengals)

WKRC 5.4 – 5.7, #5 – #5

News

None

Sports Talk

WCKY 1.9 – 2.0, #18 – #15 (Bengals)

WSAI 1.0 – 1.2, #20 – #19

Public Radio News/Talk

WVXU 3.2 – 3.5, #11 – #11

CLEVELAND

News/Talk

WTAM 5.5 – 5.1, #10 – #9 (Cavaliers)

News

WMMS-HD2 .1 – .1, #24 – #24

Sports Talk

WKRK 5.9 – 6.0, #8 – #7 (Browns)

WKRK Stream .9 – .9, #18 – #19 (Browns)

WARF .2 – .3, #23 – #23

Public Radio News/Talk

WKSU 5.9 – 5.0, #8 – #10

WKSU-HD4 DNA – .1, DNA – #24

Note: Public radio news/talk WKSU’s -.9 (5.9 – 5.0) represents Cleveland’s largest (6+) October 2023 – November 2023 decrease.

KANSAS CITY

News/Talk

KMBZ-FM 5.5 – 5.5, #4 – #4

KCMO-AM 1.6 – 2.0, #17 – #16

KMBZ-AM 1.2 – 1.2, #21 – #18

KMBZ-FM Stream .9 – .7, #22 – #21

KCMO-AM Stream .2 – DNA, #26 – DNA

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 3.1 – 3.1, #14 – #14

KCSP Stream .4 – .2, #23 – #27

Public Radio News/Talk

KCUR 3.2 – 3.6, #13 – #12

KANU-HD2 DNA – DNA, DNA – DNA

Oddity: With a +.4 (1.6 – 2.0), news/talk KCMO-AM is in an eight-way tie for Kansas City’s largest (6+) October 2023 – November 2023 increase.

Note: Country WDAF is the flagship of the Chiefs.

COLUMBUS

News/Talk

WTVN 7.5 – 7.4, #4 – #3

News

WYTS DNA – .1, DNA – #22

Sports Talk

WBNS-FM 8.6 – 10.3, #2 – #1 (Blue Jackets)

WBNS-AM .1 – .3, #21 #21 (Blue Jackets)

WBNS-FM HD2 DNA – .1, DNA – #22

WMNI .1 – DNA, #21 – #DNA

Public Radio News/Talk

WOSU 3.9 – 4.3, #9 – #8

Up next: November 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Mike.Kinosian@gmail.com