Ratings Takeaways

September 2023 PPM Ratings Takeaways – Part Four

imSeptember 2023 PPM Data – Information for the September 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s September 2023 sweep covered August 17 – September 13.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are August 2023 – September 2023 (6+).

Note: The NFL season began September 7 – applicable flagships are bolded. 

AUSTIN

News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 3.3 – 3.4, +.1, #12 to #10

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Texas’ KUT 6.1 – 5.3, -.8, repeats in third-place

Number One 6+: Waterloo Media Group adult hits KBPA, ninth month in succession, 9.7 – 9.6, -.1

Largest 6+ August 2023 – September 2023 Increase: triple A KUTX (+.8)

Largest 6+ August 2023 – September 2023 Decrease: public radio news/talk KUT (-.8) 

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 9.2 – 9.4, +.2, repeats in the runner-up slot

News: Capitol Broadcasting-owned WRAL-HD3 “WRAL News+” .1 – .3, +.2, #16 to #15

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” 2.3 – 3.1, +.8, ninth to eighth

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 9.5 – 9.1, -.4, first to third

Number One 6+: Urban One urban AC WFXC, first month, 8.5 – 10.1, +1.6

Largest 6+ August 2023 – September 2023 Increase: adult contemporary WRAL (+1.8)

Largest 6+ August 2023 – September 2023 Decrease: urban contemporary WQOK (-2.2)**

*Represents the largest August 2023 – September 2023 decrease (6+) of any station in all 48 PPM-markets

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 6.0 – 6.1, +.1, repeats in fourth-place

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” (Colts) 2.8 – 3.5, +.7, #15 to #13

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting’s WFYI 6.3 – 6.4, +.1, third straight month in third-place

Number One 6+: Urban One adult contemporary WYXB, first month, 6.9 – 8.2, +1.3

Largest 6+ August 2023 – September 2023 Increase: adult contemporary WYXB (+1.3)

Largest 6+ August 2023 – September 2023 Decrease: hot AC WNTR (-1.0)

MILWAUKEE 

News/Talk: Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Brewers) 8.7 – 9.8, +1.1, third to first 

iHeartMedia’s WISN “News Talk 1130” 10.7 – 9.6, -1.1, first to second

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” (Green Bay Packers) 1.4 – 2.4, +1.0, #17 to #13

Good Karma Brands-owned WKTI “ESPN Milwaukee” steady at 1.0, #19 to #18

Public Radio News/Talk: University of Wisconsin-owned WUWM 2.5 – 2.4, -.1, #14 to #13

Wisconsin Educational Communications Board’s WHAD 1.7 – 2.1, +.4, fifth straight month at #16

Number One 6+: news/talk WTMJ, first month, 8.7 – 9.8, +1.1

Largest 6+ August 2023 – September 2023 Increase: news/talk WTMJ (+1.1)

Largest 6+ August 2023 – September 2023 Decrease: news/talk WISN (-1.1)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 5.8 – 6.1, +.3, fifth to fourth

iHeartMedia-owned WLAC “Talk Radio 1510” .9 – 1.1, +.2, #21 to #19

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” (Tennessee Titans) 4.8 – 7.2, +2.4, eighth to third    

Cromwell Radio Group-owned WPRT “102.5 The Game” 1.6 – 1.4, -.2, repeats at #17

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 4.2 – 5.5, +1.3, #11 to #6

Number One 6+: Midwest Communications adult contemporary WJXA, eighth month in succession, 10.3 – 9.3, -1.0

Largest 6+ August 2023 – September 2023 Increase: sports talk WGFX (+2.4)**

Largest 6+ August 2023 – September 2023 Decrease: country WSM-FM (-2.0)

**Represents a tie for the largest August 2023 – September 2023 increase (6+) of any station in all 48 PPM-markets

PROVIDENCE

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 6.8 – 6.1, -.7, fifth to sixth

iHeartMedia-owned WHJJ “News Radio 920” .4 – .3, -.1, third straight month at #18

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” 2.6 – 3.3, +.7, anchored in eighth-place for the twelfth consecutive month

Audacy’s WVEI “Sports Radio 103.7” 2.6 – 2.3, -.3, eighth to tenth

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 2.0 – 1.9, -.1, #11 to #12

Rhode Island Public Radio’s WNPN 1.4 – 1.5, +.1, fifth straight month at #14

WGBH Educational Foundation-owned WCAI .1, #19 (did not appear in August 2023)

Number One 6+: Cumulus Media adult contemporary WWLI, third month in a row, 9.7 – 10.9, +1.2

Largest 6+ August 2023 – September 2023 Increase: country WCTK (+1.7)

Largest 6+ August 2023 – September 2023 Decrease: news/talk WPRO-AM (-.7)

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” 3.1 – 3.5, +.4, fifth consecutive month at #11

News: None in the top twenty

Sports Talk: Max Broadcast Group-owned WVSP “Sports Radio 94.1 ESPN” 2.6 – 2.7, +.1, #14 to #13

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, eighth straight month, 11.3 – 10.2, -1.1

Largest 6+ August 2023 – September 2023 Increase: rhythmic CHR WNVZ (+.7)

Largest 6+ August 2023 – September 2023 Decrease: country WUSH (-1.2)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 6.5 – 8.2, +1.7, fifth to third

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.2 – 2.6, -.6, repeats at #12

Number One 6+: Cox Media Group classic hits-oldies WJGL, first month, 9.1 – 10.6, +1.5

Largest 6+ August 2023 – September 2023 Increase: news/talk WOKV-FM (+1.7)

Largest 6+ August 2023 – September 2023 Decrease: rock WWJK (-1.1)

WEST PALM BEACH

News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 1.8 – 1.9, +.1, repeats in tenth-place

Hubbard Broadcasting-owned WFTL “News Talk 850” 1.6 -1.8, +.2, repeats at #12

WZZR cluster-mate WJNO “News Radio 1290” 1.3 – 1.1, -.2, third straight month at #14

News: None in the top twenty

Sports Talk: iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” steady at .2, #20 to #19

Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” .4 – .2, -.2, #18 to #19

Public Radio News/Talk: Dade County School Board’s WLRN 2.3 – 2.6, +.3, ninth to eighth

Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, third month in a row, 9.2 – 7.9, -1.3

Largest 6+ August 2023 – September 2023 Increase: hot AC WRMF (+1.3)

Largest 6+ August 2023 – September 2023 Decrease: classic hits-oldies WEAT (-1.3)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 4.7 – 4.5, -.2, locked in eighth-place for the eleventh straight month

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.8 – 3.5, +.7, repeats in ninth-place

University of North Carolina at Chapel Hill-owned WUNC flat at 1.4, sixth straight month at #13

Number One 6+: Audacy urban AC WQMG, first month, 11.2 – 13.6, +2.4

Largest 6+ August 2023 – September 2023 Increase: urban AC WQMG (+2.4)**

Largest 6+ August 2023 – September 2023 Decrease: country WPAW (-1.2)

**Represents a tie for the largest August 2023 – September 2023 increase (6+) of any station in all 48 PPM-markets

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.0 – 2.1, +.1, repeats in ninth-place

Starnes Media Group-owned KWAM “News Talk Memphis The Mighty 990” .2 – .4, +.2, #15 to #13

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” 2.8 – 2.4, -.4, seventh to eighth

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.8 – 1.7, -.1, #10 to #11

Number One 6+: iHeartMedia urban AC KJMS, seventh straight month, 12.9 – 11.8, -1.1

Largest 6+ August 2023 – September 2023 Increase: urban contemporary WHRK and CHR WEGR (+1.5)

Largest 6+ August 2023 – September 2023 Decrease: adult contemporary WRVR (-1.7)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 4.8 – 5.2, +.4, seventh to sixth

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.5 – 2.3, +.8, #14 to #12

WTIC-AM’s internet stream flat at .8, third straight month at #17

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.3 – 1.7, +.4, repeats at #15

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 4.0 – 3.7, -.3, repeats in ninth-place

New England Public Media’s WFCR flat at .6, fourth straight month at #18

Number One 6+: Audacy adult contemporary WRCH, 44th month in a row, 10.1 – 10.5, +.4

Largest 6+ August 2023 – September 2023 Increase: news/talk WDRC-AM (+.8)

Largest 6+ August 2023 – September 2023 Decrease: country WWYZ (-1.1)

Email Mike Kinosian at Mike.Kinosian@gmail.com.