iHeartMedia Announces AudioGraph to Deliver Attribution to Broadcast Radio
iHeartMedia unveils AudioGraph – a suite of advertising capabilities that the company says will, for the first time, “bring digital-like targeting, identity-based planning and measurement, and outcome-based attribution to broadcast radio at scale.” These capabilities are powered by Triton Digital, the global technology and services leader. iHeartMedia says, “The vast majority of audio 
consumption (64%) comes from broadcast radio, yet up until today, it has lacked the targeting and measurement infrastructure available in digital. iHeartMedia’s broadcast radio stations reach more than 278 million consumers every month, and now with AudioGraph, for the first time, advertisers can plan, target, measure, and attribute that audience using privacy-safe, ID-informed insights with digital-like precision.”
Powered by Triton Digital, AudioGraph makes it possible by connecting a privacy-safe identity spine, enriched audience attributes built from TransUnion data, and proprietary ID-level listening models that enable planning and measurement at the listener level while activating campaigns at broadcast scale. Proof of concept shows that broadcast radio campaigns planned and measured using privacy-safe AudioGraph IDs can deliver a KPI outcome 75% higher than traditional demo-based plans.
iHeartMedia chief business officer Lisa Coffey comments, “Audio has always delivered unmatched scale and human-to-human connection, but measurement and precision have lagged behind digital. With nine out of 10 Americans listening to broadcast radio every month, it’s extremely important that buyers can access this scale and impact with the precision and efficiency of digital media. With AudioGraph, we’ve closed that gap. Marketers can now use audio as an addressable and measurable performance channel at a national scale; with the same accountability they expect from every other part of their media plan.”
commitment to fueling the future of sport by connecting fans with the athletes and moments that define the next generation of the game. We’re proud to amplify NXXT Golf’s mission through the power of radio, podcasts and streaming audio – bringing new audiences to the sport and supporting the next generation of elite talent.” As a cornerstone of the partnership, iHeartMedia will serve as a title and presenting sponsor across NXXT Golf’s premier event portfolio – including the NXXT Faldo Junior Tour, the NXXT Women’s Pro Tour, and the season’s most prestigious championship events.
Cumulus Media VP of programming operations Doug Hamand says that he is retiring at the end of June. Hamand served for more than two decades with iHeartMedia and its predecessors before joining Cumulus Media in the corporate programming role. He posts to Facebook, “I’ve had a ball. It’s hard to believe that when I started 48 years ago, this day would ever come — but here we are. I’m excited to share that I will be retiring at the end of June.”
only stations and its catalog of podcasts will now be available on the LG Radio+ app that’s included on LG Smart TVs running webOS 6.0 and above. iHeart Digital Audio Group CEO Conal Byrne comments, “We are excited to integrate iHeartRadio into LG Radio+. This integration reflects our commitment to meeting listeners everywhere they are, making premium audio content even more accessible in a seamless experience across the connected home.”
off – at least for now. That the two media firms were in preliminary talks first broke in early May. As DealBook notes, there is a history between the two companies: “Liberty SiriusXM Group, once an affiliate of John Malone’s media empire, used to hold significant stakes in both companies. Liberty SiriusXM eventually sold its stake in iHeartMedia (primarily a broadcast radio company) and split off its ownership of SiriusXM (primarily a satellite radio company) into a separate entity.”
music brands. iHeartMedia area president Matt Bell says, “Margie’s passion for this business, her commitment to the Mansfield and Marion communities and the relationships she built over nearly four decades have left an incredible mark on our company and everyone fortunate enough to work alongside her. She has been a trusted leader, mentor and advocate for both our employees and our partners, and her presence will truly be missed. We are deeply grateful for everything she has contributed to iHeartMedia and wish her nothing but happiness and success in this next chapter.” Reflecting on her career, Tasseff comments, “Spending 39 years with one employer is truly uncommon. I’m deeply proud of what we’ve built together over the years — from the friendships and partnerships to the impact we’ve made through local radio. I’ve been fortunate to grow professionally while working with outstanding colleagues and serving a community that has meant so much to me. These stations will always hold a special place in my heart.”
with those breaks filled by exclusive bonus segments, behind‑the‑scenes moments, extended discussions and original content – resulting in nearly three continuous hours of programming each day.” iHeartMedia chairman Bob Pittman comments, “The Breakfast Club has always been at the center of culture, breaking artists, shaping conversations, and reflecting real life in real time. Taking this show live every day to a global audience on Netflix is a powerful example of how we’re expanding the reach of our biggest brands while giving audiences entirely new ways to experience them. Whether it’s morning in NYC or the afternoon in London, the conversation is live and reaching the world in real time.”
The Radio Hall of Fame announces this year’s class of inductees and among them are iHeartMedia chairman Bob Pittman and WFAN, New York morning drive personality Boomer Esiason. The 2026 inductees will be honored at the 2026 Induction Ceremony on Thursday, October 8 at the Fairmont Hotel in Chicago. 
supporting event promotion, fan engagement, entertainment programming, athlete storytelling, and community initiatives surrounding BFL events across the country.” Just what is the Beach Football League? It’s a new sports league founded by former NFL linebacker Tully Banta-Cain. “The BFL combines professional tackle football on sand with music, celebrity appearances, youth camps and festival-style beachfront entertainment experiences.” The partnership began last weekend with the Santa Cruz Beach Classic and continues with this Saturday’s Fiesta Hermosa Sunset Showdown. 
dcast and an extension of The Breakfast Club’s popular “Front Page News” radio segment. Black Effect says host Mimi Brown expands her on-air coverage of the most-talked-about news stories each weekday into easily digestible 10-to-12-minute episodes that will give listeners more of the headline-making details they crave.
1300” in New Haven. iHeartMedia SVP of programming Dylan Sprague says, “Michael’s energy, passion and leadership make him a strong fit to lead our Sports and Talk portfolio in Hartford and New Haven. These are powerful brands and we’re excited to build on their success under Michael’s leadership.” Johnson comments, “I am thrilled to begin this next chapter at iHeart. Sports fans are passionate and engaged. I am eager to grow all of the stations, deepen the connections with listeners and continue expanding our digital presence.”
platform via a “Live Radio” button in the upper right corner of the dashboard. The companies say mobile app integration is planned for a future phase. iHeartMedia president of business development and strategic partnerships Michael Biondo says, “This partnership puts iHeart’s live radio in front of MapQuest’s millions of monthly users, giving consumers more of the content they seek. It’s a simple, intuitive way to extend our reach and enhance how people experience audio on the go.”
across audio and digital channels within a unified framework.” Magellan AI’s platform will leverage iHeartMedia’s simulcast data, which maps listeners exposed to broadcast radio to measurable outcomes. Attribution reporting powered by that data will be available exclusively to advertisers working with iHeartMedia. Magellan AI says, “Advertisers using the solution will gain deeper insights into how radio campaigns deliver full-funnel results, including web visits, form fills, leads and purchases. By combining measurement across the full spectrum of audio and digital channels, Magellan AI provides a complete view of how campaigns perform across the media mix.” iHeartMedia Insights president Lainie Fertick states, “iHeartMedia has always focused on helping advertisers understand the power of audio. By combining Magellan AI’s attribution technology with our proprietary in-market simulcast data, we’re providing brands with deeper visibility into how broadcast radio works alongside podcasts, streaming audio, connected TV, and other channels to drive meaningful results.”
requests for comment. The report states, “Liberty SiriusXM Group, once an affiliate of John Malone’s media empire, formerly held significant stakes in both companies. But it eventually sold its stake in iHeartMedia, primarily a broadcast radio company, and split off its ownership of SiriusXM, the satellite radio company, into a separate entity.” The story goes on to underscore that the talks are in the early stages, and a deal may not take place. 
Louisville area president Kristy Beebee says, “Christopher brings an exceptional track record of leadership, creativity and strategic vision, and will be a tremendous asset to our teams and listeners. Louisville is a dynamic, growing market, and we’re excited to see the impact he’ll make as we continue to elevate and strengthen our brands, talent and community connections.” Layfield most recently served with Cumulus Media as SVP of programming for Indianapolis. 
responsibilities outside of Philadelphia, including the Upstate New York, Mid-Atlantic and New England areas. iHeartMedia EVP of programming Thea Mitchem says, “Jeff is a proven leader with a deep understanding of our brands, our audiences and the power of strong programming. His ability to strategically elevate stations while developing great teams makes him the right choice to lead programming in Philadelphia, and I’m confident he’ll continue to drive success in this important market.”
Jennifer Arnise says, “Winning the ‘Pitch your Podcast’ contest was so validating and made me feel like my voice and the hidden stories of Black women really matter. This podcast is a love letter to Black girls who never felt seen or heard by their mothers and feels like getting the best advice from your tough but loving big sister and your drunk bestie. It’s what I wish I would’ve had when I started my healing journey.” The launch comes ahead of the fourth annual Black Effect Podcast Festival taking place April 25 at Pullman Yards in Atlanta where the “Pitch Your Podcast” booth will once again be available for festival attendees. The activation allows creators to pitch their shows to members of the Black Effect team for the chance to join the network.
TALKERS “Heavy Hundred” national prominence for years, originally launching his daily three-hour “The Dr. Asa Show” on its flagship radio affiliate, iHeart’s WLAC, Nashville. Andrew has subsequently and simultaneously returned to his roots as a professional wrestler and recently joined TNA Wrestling as the company’s ringside physician and head of sports medicine.
Markets Group, including the radio stations, the iHeart live events and sponsorships; the radio networks businesses, including Premiere and TTWN; the Enterprise Business Development Group; and data targeting and attribution products for broadcast radio. iHeartMedia chairman and CEO Bob Pittman states, “We couldn’t be more pleased that Ann Marie will be leading the growth and innovation efforts for our company’s largest segment. In addition to helping businesses and brands grow effectively and efficiently, the Multiplatform Group has been an important engine to develop our own important new businesses – including podcasting and the iHeartRadio digital service – as well as our iconic live music events and awards shows. We look forward to the additional growth that will come as we move broadcast radio into the digital buying world through our data services and programmatic platforms.” The company also announced that Bernie Weiss will be promoted to president of the Markets Group. Weiss will oversee the operations of the company’s 160 markets. Weiss was previously COO of the iHeartMedia Markets Group.
longtime “Voice of the Colorado Rockies” Jack Corrigan and executive producerJesse Thomas. Goodman – a Colorado native – joins the broadcast team after spending the past two seasons as the radio voice of the Arizona Diamondbacks AA affiliate, the Amarillo Sod Poodles in Texas. KOA and Rockies Radio PD Dave Tepper says, “I was immediately impressed by Zach’s natural, versatile talent first hearing him nearly two years ago. Rockies fans will appreciate his passionate, descriptive style, fueled by years of playing college baseball, alongside one of the great voices of the game, Jack Corrigan.”
greater access to trusted news and talk at a time when local information matters more than ever. This expansion reflects our ongoing commitment to serve Asheville and the surrounding communities with credible voices, local connection and meaningful conversations.” iHeartMedia area SVP of programming Zac Davis adds, “After our post–Hurricane Helene broadcast, it became clear just how essential WWNC is to Western North Carolina. Over the past year, we’ve focused on expanding our ability to serve the community, and this next step allows us to reach even more listeners. It’s a natural extension of the incredible work our Asheville team has already done.”
Milner comments, “Joyce is an experienced market leader with deep relationships across Salt Lake City, enabling her to bring sharp local insight and credibility to every client partnership. She excels at delivering integrated marketing solutions, helping clients leverage our multi-platform strategies that maximize the combined power of audio and digital to drive results. Joyce will be a tremendous asset to our Salt Lake City team and a growth catalyst for our clients.”
-platform footprint, we’re thrilled to welcome Jamie and his decades of expertise in driving meaningful success for blue chip media companies. Jamie swings big, experiences that inspire action, drive growth and leave lasting impressions on the audience. He will fit right in as our team continues to push innovative ideas at the leading edge of the industry.” Cutburth says, “My role sits at the intersection between brand, revenue, content and culture, and will ensure that iHeart shows up in the market with a clear story and a modern marketing engine. I am excited to bring my years of building successful partnerships and experiences to this team and to a company so clearly focused on innovation and growth.”
iHeartMedia division president Jeff Thomas says, “Over the past three months I have had the opportunity to work with Care and I can say without hesitation that she is the best person for this important role. Her leadership and coaching skills make her a perfect fit for the position.” Jones comments, “I’m absolutely thrilled to step into the role of market president at iHeartMedia — it’s an incredible honor and an even greater opportunity. I can’t wait to celebrate big wins, chase bold goals and grow alongside a truly exceptional team.”
and Sliwa” airs daily from 3:00 pm to 6:00 pm. Sliwa most recently served with the Los Angeles Lakers Radio Network. Station PD Mary Ayala says, “I’m incredibly excited to welcome Allen to our team. His experience, sports knowledge and natural connection with listeners make him an outstanding addition to our station. Pairing Allen with Jon creates a team we believe will deliver one of San Diego’s premier sports talk shows.”
Worldwide provides audio creation tools, media intelligence, music analytics and television operations technology. She takes over for Philippe Generali. RCS says, “Her leadership roles in major markets further shaped her as an operator who understands scale, complexity, and the disciplined, data‑driven decision‑making required to deliver strong performance across diverse portfolios.”
presented at ACL Live at the Moody Theatre at 8:00 pm ET. Actress, comedian and host of the “Thanks Dad” podcast, Ego Nwodim, will emcee this year’s iHeartPodcast Awards, actor and comedian Will Ferrell will open the show and Holly Frey, host of “Stuff You Missed in History Class,” will be the winners correspondent. The full list of the 2026 iHeartPodcast Awards categories and nominees can be found 
podcasts that will deliver weekly gaming and culture programming across its multiplatform network. iHeartMedia president of business development and strategic partnerships Michael Biondo says, “This collaboration shows iHeart’s commitment to authentically elevating gaming culture. Together, iHeart and GGL are creating a new blueprint for how gaming lives inside mainstream culture—bringing competitive gaming to listeners and new fans nationwide by introducing them directly into the Global Gaming League ecosystem.”
and 25–54 with double-digit shares of 13.9 and 13.1, respectively. The show is hosted by DJ Envy, Jess Hilarious, and Charlamagne Tha God and plays an important role in urban youth culture. iHeartMedia EVP of programming Thea Mitchem states, “The Breakfast Club continues to set the standard for what a truly multiplatform powerhouse looks like. These record‑setting ratings are a direct reflection of the team’s talent, consistency, and cultural impact. DJ Envy, Jess Hilarious, Charlamagne Tha God, and our exceptional production and digital teams deliver a show that resonates deeply with audiences across every platform. We’re incredibly proud of this achievement and grateful to the listeners of New York who make ‘The Breakfast Club’ a defining force in media.”
revenue increased $47.7 million, or 14.1%, driven primarily by continuing increases in demand for digital and podcast advertising, as well as increased non-cash trade revenue resulting from strategic marketing initiatives. Multiplatform Group revenue decreased $19.2 million, or 2.8%, primarily resulting from lower political revenues, as 2024 was a presidential election year, as well as a decrease in broadcast advertising in connection with continued uncertain market conditions.
purchasing power – backed by a population of nearly 70 million that is a leading ethnicity in growth – has now reached $4.1 trillion and continues to grow more than twice as fast as that of non‑Latinos. iHeartMedia says, “The impact of this can only be measured in global scale: If isolated, the GDP of current U.S. Latinos would rank fifth in the world, having surged from $2.2 trillion in 2015 to $4 trillion.” iHeartLatino president and chief creative officer Enrique Santos says, “Bicultural Latinos are not just an audience — they are a cultural vanguard, driving tastes, trends and conversations across every platform while powering one of the fastest‑growing segments of the U.S. economy and redefining what it means to be American. For brands, the takeaway is clear: culture is the strategy — language is the tactic. Those who lead with cultural intelligence, not just translation, earn more than attention, they earn long-term loyalty and trust.” The study also finds that audio is important to this demographic. The study finds: “Broadcast reaches 9 in 10 Latinos monthly, according to Nielsen, and this new research shows that Bicultural Latino radio listening is diverse – 92 percent listen in English, 78 percent listen in Spanish – and 65 percent of Bicultural Latinos prefer listening to radio/music/podcasts equally in Spanish and English. Additionally, the research shows that 98 percent are listening to music weekly, 63 percent tune into podcasts weekly and 69 percent engage with live sports through audio.”
Robertson states, “Expanding WDAE’s heritage brand strengthens our long-standing broadcast and marketing partnerships with the Tampa Bay Rays, Buccaneers, Lightning, Florida Gators and USF Bulls. This evolution also reflects our continued commitment to serving Tampa Bay listeners across multiple platforms.” WDAE program director and midday host Nick Wize adds, “I am beyond excited for Tampa Bay sports fans. This is a championship market, and we’re delivering a strong, engaging lineup that brings fans closer to the teams and conversations they care about most.”