iHeartMedia Announces AudioGraph to Deliver Attribution to Broadcast Radio
iHeartMedia unveils AudioGraph – a suite of advertising capabilities that the company says will, for the first time, “bring digital-like targeting, identity-based planning and measurement, and outcome-based attribution to broadcast radio at scale.” These capabilities are powered by Triton Digital, the global technology and services leader. iHeartMedia says, “The vast majority of audio 
consumption (64%) comes from broadcast radio, yet up until today, it has lacked the targeting and measurement infrastructure available in digital. iHeartMedia’s broadcast radio stations reach more than 278 million consumers every month, and now with AudioGraph, for the first time, advertisers can plan, target, measure, and attribute that audience using privacy-safe, ID-informed insights with digital-like precision.”
Powered by Triton Digital, AudioGraph makes it possible by connecting a privacy-safe identity spine, enriched audience attributes built from TransUnion data, and proprietary ID-level listening models that enable planning and measurement at the listener level while activating campaigns at broadcast scale. Proof of concept shows that broadcast radio campaigns planned and measured using privacy-safe AudioGraph IDs can deliver a KPI outcome 75% higher than traditional demo-based plans.
iHeartMedia chief business officer Lisa Coffey comments, “Audio has always delivered unmatched scale and human-to-human connection, but measurement and precision have lagged behind digital. With nine out of 10 Americans listening to broadcast radio every month, it’s extremely important that buyers can access this scale and impact with the precision and efficiency of digital media. With AudioGraph, we’ve closed that gap. Marketers can now use audio as an addressable and measurable performance channel at a national scale; with the same accountability they expect from every other part of their media plan.”
commitment to fueling the future of sport by connecting fans with the athletes and moments that define the next generation of the game. We’re proud to amplify NXXT Golf’s mission through the power of radio, podcasts and streaming audio – bringing new audiences to the sport and supporting the next generation of elite talent.” As a cornerstone of the partnership, iHeartMedia will serve as a title and presenting sponsor across NXXT Golf’s premier event portfolio – including the NXXT Faldo Junior Tour, the NXXT Women’s Pro Tour, and the season’s most prestigious championship events.
Cumulus Media VP of programming operations Doug Hamand says that he is retiring at the end of June. Hamand served for more than two decades with iHeartMedia and its predecessors before joining Cumulus Media in the corporate programming role. He posts to Facebook, “I’ve had a ball. It’s hard to believe that when I started 48 years ago, this day would ever come — but here we are. I’m excited to share that I will be retiring at the end of June.”
only stations and its catalog of podcasts will now be available on the LG Radio+ app that’s included on LG Smart TVs running webOS 6.0 and above. iHeart Digital Audio Group CEO Conal Byrne comments, “We are excited to integrate iHeartRadio into LG Radio+. This integration reflects our commitment to meeting listeners everywhere they are, making premium audio content even more accessible in a seamless experience across the connected home.”
off – at least for now. That the two media firms were in preliminary talks first broke in early May. As DealBook notes, there is a history between the two companies: “Liberty SiriusXM Group, once an affiliate of John Malone’s media empire, used to hold significant stakes in both companies. Liberty SiriusXM eventually sold its stake in iHeartMedia (primarily a broadcast radio company) and split off its ownership of SiriusXM (primarily a satellite radio company) into a separate entity.”
music brands. iHeartMedia area president Matt Bell says, “Margie’s passion for this business, her commitment to the Mansfield and Marion communities and the relationships she built over nearly four decades have left an incredible mark on our company and everyone fortunate enough to work alongside her. She has been a trusted leader, mentor and advocate for both our employees and our partners, and her presence will truly be missed. We are deeply grateful for everything she has contributed to iHeartMedia and wish her nothing but happiness and success in this next chapter.” Reflecting on her career, Tasseff comments, “Spending 39 years with one employer is truly uncommon. I’m deeply proud of what we’ve built together over the years — from the friendships and partnerships to the impact we’ve made through local radio. I’ve been fortunate to grow professionally while working with outstanding colleagues and serving a community that has meant so much to me. These stations will always hold a special place in my heart.”
with those breaks filled by exclusive bonus segments, behind‑the‑scenes moments, extended discussions and original content – resulting in nearly three continuous hours of programming each day.” iHeartMedia chairman Bob Pittman comments, “The Breakfast Club has always been at the center of culture, breaking artists, shaping conversations, and reflecting real life in real time. Taking this show live every day to a global audience on Netflix is a powerful example of how we’re expanding the reach of our biggest brands while giving audiences entirely new ways to experience them. Whether it’s morning in NYC or the afternoon in London, the conversation is live and reaching the world in real time.”
The Radio Hall of Fame announces this year’s class of inductees and among them are iHeartMedia chairman Bob Pittman and WFAN, New York morning drive personality Boomer Esiason. The 2026 inductees will be honored at the 2026 Induction Ceremony on Thursday, October 8 at the Fairmont Hotel in Chicago. 
supporting event promotion, fan engagement, entertainment programming, athlete storytelling, and community initiatives surrounding BFL events across the country.” Just what is the Beach Football League? It’s a new sports league founded by former NFL linebacker Tully Banta-Cain. “The BFL combines professional tackle football on sand with music, celebrity appearances, youth camps and festival-style beachfront entertainment experiences.” The partnership began last weekend with the Santa Cruz Beach Classic and continues with this Saturday’s Fiesta Hermosa Sunset Showdown. 
dcast and an extension of The Breakfast Club’s popular “Front Page News” radio segment. Black Effect says host Mimi Brown expands her on-air coverage of the most-talked-about news stories each weekday into easily digestible 10-to-12-minute episodes that will give listeners more of the headline-making details they crave.
1300” in New Haven. iHeartMedia SVP of programming Dylan Sprague says, “Michael’s energy, passion and leadership make him a strong fit to lead our Sports and Talk portfolio in Hartford and New Haven. These are powerful brands and we’re excited to build on their success under Michael’s leadership.” Johnson comments, “I am thrilled to begin this next chapter at iHeart. Sports fans are passionate and engaged. I am eager to grow all of the stations, deepen the connections with listeners and continue expanding our digital presence.”
platform via a “Live Radio” button in the upper right corner of the dashboard. The companies say mobile app integration is planned for a future phase. iHeartMedia president of business development and strategic partnerships Michael Biondo says, “This partnership puts iHeart’s live radio in front of MapQuest’s millions of monthly users, giving consumers more of the content they seek. It’s a simple, intuitive way to extend our reach and enhance how people experience audio on the go.”
across audio and digital channels within a unified framework.” Magellan AI’s platform will leverage iHeartMedia’s simulcast data, which maps listeners exposed to broadcast radio to measurable outcomes. Attribution reporting powered by that data will be available exclusively to advertisers working with iHeartMedia. Magellan AI says, “Advertisers using the solution will gain deeper insights into how radio campaigns deliver full-funnel results, including web visits, form fills, leads and purchases. By combining measurement across the full spectrum of audio and digital channels, Magellan AI provides a complete view of how campaigns perform across the media mix.” iHeartMedia Insights president Lainie Fertick states, “iHeartMedia has always focused on helping advertisers understand the power of audio. By combining Magellan AI’s attribution technology with our proprietary in-market simulcast data, we’re providing brands with deeper visibility into how broadcast radio works alongside podcasts, streaming audio, connected TV, and other channels to drive meaningful results.”
requests for comment. The report states, “Liberty SiriusXM Group, once an affiliate of John Malone’s media empire, formerly held significant stakes in both companies. But it eventually sold its stake in iHeartMedia, primarily a broadcast radio company, and split off its ownership of SiriusXM, the satellite radio company, into a separate entity.” The story goes on to underscore that the talks are in the early stages, and a deal may not take place. 
Louisville area president Kristy Beebee says, “Christopher brings an exceptional track record of leadership, creativity and strategic vision, and will be a tremendous asset to our teams and listeners. Louisville is a dynamic, growing market, and we’re excited to see the impact he’ll make as we continue to elevate and strengthen our brands, talent and community connections.” Layfield most recently served with Cumulus Media as SVP of programming for Indianapolis. 
responsibilities outside of Philadelphia, including the Upstate New York, Mid-Atlantic and New England areas. iHeartMedia EVP of programming Thea Mitchem says, “Jeff is a proven leader with a deep understanding of our brands, our audiences and the power of strong programming. His ability to strategically elevate stations while developing great teams makes him the right choice to lead programming in Philadelphia, and I’m confident he’ll continue to drive success in this important market.”
Jennifer Arnise says, “Winning the ‘Pitch your Podcast’ contest was so validating and made me feel like my voice and the hidden stories of Black women really matter. This podcast is a love letter to Black girls who never felt seen or heard by their mothers and feels like getting the best advice from your tough but loving big sister and your drunk bestie. It’s what I wish I would’ve had when I started my healing journey.” The launch comes ahead of the fourth annual Black Effect Podcast Festival taking place April 25 at Pullman Yards in Atlanta where the “Pitch Your Podcast” booth will once again be available for festival attendees. The activation allows creators to pitch their shows to members of the Black Effect team for the chance to join the network.
TALKERS “Heavy Hundred” national prominence for years, originally launching his daily three-hour “The Dr. Asa Show” on its flagship radio affiliate, iHeart’s WLAC, Nashville. Andrew has subsequently and simultaneously returned to his roots as a professional wrestler and recently joined TNA Wrestling as the company’s ringside physician and head of sports medicine.
Markets Group, including the radio stations, the iHeart live events and sponsorships; the radio networks businesses, including Premiere and TTWN; the Enterprise Business Development Group; and data targeting and attribution products for broadcast radio. iHeartMedia chairman and CEO Bob Pittman states, “We couldn’t be more pleased that Ann Marie will be leading the growth and innovation efforts for our company’s largest segment. In addition to helping businesses and brands grow effectively and efficiently, the Multiplatform Group has been an important engine to develop our own important new businesses – including podcasting and the iHeartRadio digital service – as well as our iconic live music events and awards shows. We look forward to the additional growth that will come as we move broadcast radio into the digital buying world through our data services and programmatic platforms.” The company also announced that Bernie Weiss will be promoted to president of the Markets Group. Weiss will oversee the operations of the company’s 160 markets. Weiss was previously COO of the iHeartMedia Markets Group.
longtime “Voice of the Colorado Rockies” Jack Corrigan and executive producerJesse Thomas. Goodman – a Colorado native – joins the broadcast team after spending the past two seasons as the radio voice of the Arizona Diamondbacks AA affiliate, the Amarillo Sod Poodles in Texas. KOA and Rockies Radio PD Dave Tepper says, “I was immediately impressed by Zach’s natural, versatile talent first hearing him nearly two years ago. Rockies fans will appreciate his passionate, descriptive style, fueled by years of playing college baseball, alongside one of the great voices of the game, Jack Corrigan.”
greater access to trusted news and talk at a time when local information matters more than ever. This expansion reflects our ongoing commitment to serve Asheville and the surrounding communities with credible voices, local connection and meaningful conversations.” iHeartMedia area SVP of programming Zac Davis adds, “After our post–Hurricane Helene broadcast, it became clear just how essential WWNC is to Western North Carolina. Over the past year, we’ve focused on expanding our ability to serve the community, and this next step allows us to reach even more listeners. It’s a natural extension of the incredible work our Asheville team has already done.”