April 2023 PPM Ratings Takeaways – Part Four
April 2023 PPM Data – Information for the April 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
Nielsen Audio’s April 2023 sweep covered March 30 – April 26.
TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.
Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.
All comparisons noted are March 2023 – April 2023 (6+).
AUSTIN
News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 5.6 – 5.5, -.1, fourth to third
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: University of Texas’ KUT 5.3 – 4.7, -.6, fifth to seventh
Number One 6+: Waterloo Media Group adult hits KBPA, fourth month in succession, 8.7 – 9.7, +1.0
Largest 6+ March 2023 – April 2023 Increase: adult hits KBPA and rhythmic CHR KPEZ (+1.0)
Largest 6+ March 2023 – April 2023 Decrease: Spanish adult hits KLJA (-1.3)
RALEIGH
News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 8.3 – 8.8, +.5, locked in the runner-up slot
News: Capitol Broadcasting-owned WRAL-HD3 “WRAL News+” flat at .3, #23 to #15
Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 3.1 – 3.4, +.3, #11 to #8
Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 7.5 – 8.0, +.5, anchored in third-place
Number One 6+: Urban One urban AC WFXC, fourth straight month, 9.6 – 9.3, -.3
Largest 6+ March 2023 – April 2023 Increase: urban contemporary WQOK and CHR WDCG (+.8)
Largest 6+ March 2023 – April 2023 Decrease: country WNCB (-.5)
INDIANAPOLIS
News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 8.1 – 6.4, -1.7, second to fourth
News: None in the top twenty
Sports Talk: Urban One-owned WIBC-HD2 “The Fan” 2.9 – 2.6, -.3, #12 to #13
Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.9 – 5.1, +.2, repeats in seventh-place
Number One 6+: Urban One adult contemporary WYXB, third month in a row, 9.0 – 8.4, -.6 and country cluster-mate WLHK, first month, 5.9 – 8.4, +2.5
Largest 6+ March 2023 – April 2023 Increase: country WLHK (+2.5)*
Largest 6+ March 2023 – April 2023 Decrease: news/talk WIBC (-1.7)**
*Represents the largest March 2023 – April 2023 increase (6+) of any station from these 12 PPM-markets
**Represents the largest March 2023 – April 2023 decrease (6+) of any station from these 12 PPM-markets
MILWAUKEE
News/Talk: iHeartMedia’s WISN “News Talk 1130” unchanged at 9.7, #2 to #1
Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Bucks, Brewers) 7.4 – 9.2, +1.8, fourth to third
News: None in the top twenty
Sports Talk: iHeartMedia’s WRNW “97.3 The Game” flat at 1.3, repeats at #16
Good Karma Brands-owned WKTI “ESPN Milwaukee” 1.2 – 1.0, -.2, stays at #17
Public Radio News/Talk: University of Wisconsin-owned WUWM 2.1 – 2.8, +.7, #15 to #13
Number One 6+: news/talk WISN, first month, steady at 9.7
Largest 6+ March 2023 – April 2023 Increase: news/talk WTMJ (+1.8)
Largest 6+ March 2023 – April 2023 Decrease: urban contemporary WKKV (-1.1)
NASHVILLE
News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 6.9 – 6.7, -.2, locked in fourth-place
iHeartMedia-owned WLAC “Talk Radio 1510” 1.0 – 1.3, +.3, #20 to #17
News: None in the top twenty
Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 4.9 – 4.1, -.8, sixth to eighth
Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) 1.1 – 1.3, +.2, #18 to #17
Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 2.8 – 2.9, +.1, #12 to #13
Number One 6+: Midwest Communications adult contemporary WJXA, third month in succession, 14.7 – 13.3, -1.4
Largest 6+ March 2023 – April 2023 Increase: adult hits WCJK (+.8)
Largest 6+ March 2023 – April 2023 Decrease: adult contemporary WJXA (-1.4)
PROVIDENCE
News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 6.0 – 5.7, -.3, sixth to seventh
iHeartMedia-owned WHJJ “News Radio 920” .3 – .4, +.1, remains at #17
News: None in the top twenty
Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Bruins, Celtics) 3.6 – 3.8, +.2, anchored in eighth-place
Audacy’s WVEI “Sports Radio 103.7” 2.3 – 2.5, +.2, repeats at #10
Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.2 – 3.4, +.2, steady at #9
Rhode Island Public Radio’s WNPN 1.7 – 1.5, -.2, #14 to #13
Number One 6+: Cumulus Media adult contemporary WWLI, seventh month in succession, 9.8 – 9.0, -.8
Largest 6+ March 2023 – April 2023 Increase: classic hits-oldies WWBB (+1.0)
Largest 6+ March 2023 – April 2023 Decrease: adult contemporary WWLI (-.8)
NORFOLK
News/Talk: Sinclair’s WNIS “News Talk AM 790” 2.6 – 2.8, +.2, #13 to #12
News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” flat at .3, locked at #20
Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” 1.8 – 2.0, +.2, #16 to #15
Sinclair’s WTAR “Sports Radio 850” unchanged at .3, continues at #20
Public Radio News/Talk: None in the top twenty
Number One 6+: Audacy urban AC WVKL, fourth straight month, 10.9 – 9.4, -1.5
Largest 6+ March 2023 – April 2023 Increase: rock WNOR (+1.1)
Largest 6+ March 2023 – April 2023 Decrease: urban AC WVKL (-1.5)
JACKSONVILLE
News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 7.0 – 6.1 -.9, repeats in sixth-place
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: WJCT, Inc.’s WJCT 3.3 – 3.2, -.1, flat at #11
Number One 6+: iHeartMedia urban AC WSOL, first month, 7.8 – 8.1, +.3 and Renda Broadcasting adult contemporary WEJZ, first month, steady at 8.1
Largest 6+ March 2023 – April 2023 Increase: urban contemporary WJGL-HD2 and its internet stream (+.6)
Largest 6+ March 2023 – April 2023 Decrease: country WQIK (-1.4)
WEST PALM BEACH
News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 1.9 – 1.8, -.1, repeats at #11
WZZR cluster-mate WJNO “News Radio 1290” 1.6 – 1.5, -.1, #12 to #13
Hubbard Broadcasting-owned WFTL “News Talk 850” 1.1 -.8, -.3, #14 to #16
News: None in the top twenty
Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” (Florida Panthers) steady at .5, stays at #18
iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” flat at .2, #19 to #20
Public Radio News/Talk: Dade County School Board’s WLRN 2.1 – 2.5, +.4, tenth to ninth
Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, third straight month, 10.4 – 11.8, +1.4
Largest 6+ March 2023 – April 2023 Increase: adult contemporary WOLL (+1.5)
Largest 6+ March 2023 – April 2023 Decrease: regional Mexican WLLY (-.9)
GREENSBORO
News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 5.1 – 5.2, +.1, anchored in eighth-place
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Wake Forest University’s WFDD 2.6 – 2.0, -.6, #11 to #12
University of North Carolina at Chapel Hill-owned WUNC 1.3 – 1.1, -.2, #15 to #13
Number One 6+: Audacy adult hits WSMW, fourth month in a row, 12.8 – 13.4, +.6
Largest 6+ March 2023 – April 2023 Increase: CHR WKZL (+.8)
Largest 6+ March 2023 – April 2023 Decrease: adult contemporary WMAG (-.7)
MEMPHIS
News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.3 – 2.8, +.5, remains at #11
Starnes Media Group-owned KWAM “News Talk Memphis The Mighty 990” steady at .2, #20 to #19
News: None in the top twenty
Sports Talk: Audacy’s WMFS “Sports Radio 92.9” (Grizzlies) 3.8 – 3.2, -.6, seventh to tenth
WFMS’ internet stream .7 – .5, -.2, repeats at #16
Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.6 – 1.4, -.2, #13 to #14
Number One 6+: iHeartMedia urban AC KJMS, second straight month, 10.1 – 11.0, +.9
Largest 6+ March 2023 – April 2023 Increase: urban contemporary WHRK (+1.4)
Largest 6+ March 2023 – April 2023 Decrease: sports talk WMFS (-.6)
HARTFORD
News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.4 – 5.3, -.1, locked in sixth-place
Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.3 – 1.7, +.4, #15 to #14
WTIC-AM’s internet stream .4 – .6, +.2, #19 to #17
News: None in the top twenty
Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.7 – 1.3, -.4, #14 to #15
Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 5.4 – 5.2, -.2, sixth to seventh
New England Public Media’s WFCR steady at .4, #19 to #18
Number One 6+: Audacy adult contemporary WRCH, 39th month in a row, 11.7 – 11.0, -.7
Largest 6+ March 2023 – April 2023 Increase: classic hits-oldies WHCN (+1.6)
Largest 6+ March 2023 – April 2023 Decrease: hot AC WTIC-FM (-1.1)
Email Mike Kinosian at Mike.Kinosian@gmail.com.
the late Rush Limbaugh (“no one wants to replace Mickey Mantle”) but agreed to do it anyway. “This thing happened along the way where I really fell in love with the job… I didn’t really want to leave, and I don’t want to go. I didn’t really expect this and it puts me in a really weird spot… somewhere along the way this little marriage between you [the listener] and me… started out rough and rocky and it’s just become nothing but bliss for me and I just really hate to leave it.” Bongino’s addressing the matter came as CHRO and SVP human resources Todd McCarty notified managers about the ending of the mandate via an internal memo. He wrote, “After continued consideration, we’ve made the decision to end the COVID-19 vaccine mandate. Additionally, we are eliminating all prior COVID-19 protocols for employees and visitors/guests to our facilities, with the exception of protocols for those who test positive. These changes are effective immediately and we ask that you communicate these changes to your teams. HR will be adjusting current job descriptions and will eliminate the requirement moving forward.” 
– News & Talk category, for its coverage of Old Glory Honor Flight #59. “WOSH Morning News” host Phil Cianciola traveled with nearly 100 U.S. military veterans (including one WWII vet) to the D.C. memorials and submitted 19 featurettes aired throughout the one-day broadcast event on WOSH. WOSH also claimed second place honors in the Best On-Scene Reporting category for Phil Cianciola’s first-hand coverage of the aftermath of Hurricane Ian from Sanibel Island, Florida. The honors were bestowed at the 2023 Wisconsin Broadcasters Association Awards Gala on May 6.
classic hits WVBO-FM. Philpott comments, “I knew very quickly after speaking to and meeting with [regional VP] John Rowe that rejoining Cumulus in Appleton/Oshkosh was the right move for me. I am thrilled to work with the incredible programming team there, and to continue working with [SVP programming operations] John Dimick and [chief content officer] Brian Philips. Coming over from Minnesota for my third tour of Wisconsin radio, I’ll still be wearing purple… but only the stuff related to Prince! Here’s to continue making great radio that our listeners love!” 
and “will be an exciting panel show led by Plante and will include Newsmax veteran Jenn Pellegrino along with three other regular panelists.” Newsmax says, “A seasoned television journalist and syndicated radio host, each weekday night Plante will join with ‘The Right Squad’ as his team features strong analysis with dynamic conversation and debates. ‘The Right Squad’ will talk about the major events that are impacting America — and no topic will be off-limits.” Newsmax CEO Christopher Ruddy adds, “Chris Plante is an award-winning journalist who delivers fact-based news and opinion while keeping the conversation fun and interesting.” Plante hosts a Westwood One-syndicated radio talk show based at Cumulus Media’s news/talk WMAL-FM, Washington, DC.
pop culture into the network. The Cumulus Podcast Network will distribute, market, and monetize the more than 300 Bleav shows. Cumulus EVP of marketing and Westwood One president Suzanne Grimes says, “Bleav has created a broad and deep well of programming for sports fans, with content from virtually every professional and major college team in America. Listeners and advertisers alike turn to Westwood One for the very best sports programming, so it’s a natural fit for us to partner with Bleav and offer our advertisers access to this extensive podcast portfolio.”
challenging times, in the first quarter, we grew our digital marketing services revenue by more than 23%, completed the sale of WFAS-FM, continued to repurchase shares and retire debt at a discount, and have now executed $10 million of additional annualized cost reductions. That said, the impact of the considerable macro-driven weakness in the national advertising market, as well as the unfavorable prior year political and WynnBET comparisons, ultimately resulted in total revenue and Adjusted EBITDA declines. Though the difficult national market trends persist, we have confidence in our ability to successfully navigate adverse environments such as this one. Specifically, since 2019 through the COVID-impacted years, we have had best-in-class performance in terms of fixed cost reduction, Adjusted EBITDA margin recovery, Adjusted EBITDA to free cash flow conversion and net debt reduction. With our current liquidity profile and solid balance sheet, we believe that we are not only well-positioned to weather the 
executive to his most recent post, EVP sales and sports partnerships.” Westwood One president Suzanne Grimes says, “Brandon is a natural leader with a smart, strategic approach to the business that will enable us to manage through these economic headwinds and beyond with confidence, commitment, resilience, and results. With his unparalleled command of our powerhouse sports business, proven success with integrated, and multi-platform client-focused selling, Brandon is uniquely well-suited to lead the team.”
One out of three American AM/FM radio listeners are reached monthly by AM radio. From the Edison study: 1) AM/FM radio dominates listening in the car with an 88% share of ad-supported audio; 2) AM/FM radio’s near-90 share of in-car ad-supported audio has been steady as a rock for the last six years; 3) AM/FM radio’s ad-supported shares in the car are dominant across all demographics, even among 18-34s; and 4) ‘Perception’ vs. ‘reality’: Agencies and advertisers underestimate AM/FM radio shares and overestimate Pandora and Spotify audiences (‘Perception’ from Advertiser Perceptions data). MRI Simmons shows Ford owners represent 20% of all U.S. AM radio listeners and are more likely to listen to AM radio. Cumulus chief insights officer Pierre Bouvard comments, “AM stations serve very unique, targeted constituencies and represent many languages and voices. As automobile manufacturers consider eliminating AM radio, it’s important to underscore that the AM dial is one of the most diverse media platforms in the world. Why would we eliminate this variety from the car?” 
Football, Masters, plus sports talk networks CBS Sports Radio and BetQL. Maguire reports to Stuart Greenblatt, SVP of affiliate sales for Westwood One. Maguire, who has served in management roles at stations including WMVP, Chicago; WQAM, Miami; KDKA, Pittsburgh; and KIRO-AM, Seattle, says, “I’m thrilled to have the opportunity to work with Westwood One Sports. They have long established themselves as best-in-class content curators and syndicators. I’m excited to team with our affiliate stations and partners to help them achieve success utilizing our many assets.”
The second of four rounds of ratings information from Nielsen Audio’s March 2023 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s March sweep covered March 2 – March 29. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Hubbard Broadcasting’s all-news WTOP-FM, Washington rises one-tenth to finish the survey with a 9.0 share (weekly, 6+ AQH share) and remains ranked #2, while Cumulus Media’s news/talk WMAL-FM sheds three-tenths for a 4.0 share finish good for the #7 rank. In Boston, iHeartMedia’s news/talk WRKO is steady with a 4.1 share and stays in the #9 position as sister all-news WBZ-AM dips two-tenths to a 4.4 share and slides back to the #7 rank. Bonneville’s news/talk KIRO-FM, Seattle lost six-tenths for a 4.8 share finish that leaves it in the #6 rank, while Lotus Communications’ crosstown all-news KNWN-AM/FM dips two-tenths for a 4.1 share that drops it to the #10 rank. 
ownership has stalled with no post-Christmas “pop” in 2021 or 2022; 2) Smart speaker ownership rates are in the mid-40s for 13-54s but only 26% for those over the age of 55; 3) As smart speaker ownership flattens, the share of AM/FM radio streaming on smart speakers also stabilizes.The proportion of total U.S. AM/FM radio streaming occurring via the smart speaker has stabilized as device ownership growth has stalled. According to Triton Digital, since 2021, AM/FM radio streaming via smart speaker has stabilized, growing slightly from 23% to 26%; 4) Smart speakers are vital to U.S. AM/FM radio as they are now more likely to be the only “radio device” in the home. Edison’s 2022 Infinite Dial study revealed that 40% of smart speaker owners do not have a radio in their home, up from 28% in 2018; and 5) Aggressive promotion pays off as AM/FM radio is number one for smart speaker ad-supported audio shares. AM/FM radio stations are consistently number one in ad-supported audio shares on smart speaker devices. No wonder, as streaming now represents 20% of all time spent to AM/FM radio. 
immersive Weathercon experiences at Frontiers of Flight Museum, Texas’ premier air and space museum.” Included in the May 6 event is the opportunity for families to experience what it is like to be a meteorologist with a green screen, see storm chaser vehicles, and visit the interactive kids’ zone. WBAP meteorologist Brad Barton and WFAA-TV’s Pete Delkus will deliver presentations to visitors. 
and play-by-play announcer for the University of Arizona. Kelly’s won five Associated Press first place honors for his work in radio. Cumulus Tucson operations manager Herb Crowe says, “I couldn’t be happier to welcome David to the Cumulus family. His experience covering all of the University of Arizona athletic programs for television, combined with his years of radio experience, make him the perfect person to lead ‘Wildcats Radio 1290.’” Kelly comments, “When I came here to Tucson 15 years ago, my hope was that I’d have the chance at some point to lead coverage of the high-profile collegiate sports program at UA. The opportunity to head programming for ‘Wildcats Radio 1290’ gives me the chance to do that, as well as set the pace for delivering the best sports, news and information to our listeners in Southern Arizona.”
with Community Broadcasters in Florence, South Carolina as marketing and promotions director. He’s also served in a similar capacity with Cumulus Media, CBS Radio, and Flinn Broadcasting. Lyons says, “I am excited to join the SummitMedia Omaha team. I have heard great things about the company for years and I look forward to the opportunities these stations present. I’m energized by the great team here and ready to have some fun!”
deeper understanding of market performance immediately after Nielsen’s data release.” Company CEO Marc Greenspan says, “We’re excited to leverage Nikki’s extensive radio industry knowledge and experience, both on-air and behind-the-scenes, to fuel our growth in helping radio stations across the U.S. maximize the value of data to improve both their ratings and their revenue. She joins our team at a pivotal time as we look to showcase our unique ability to help clients improve their programming effectiveness and sales success.”
personalities have had on Fresno and the greater Central Valley of California over the past century. It debuted last night (3/30). KMJ hit the airwaves with just 50 watts of power on March 23, 1922. Eventually, with the threat of World War II looming, the FCC allowed KMJ to boost its power to a whopping 50,000 watts. “KMJ: 100 Years in the Valley” was written and directed by Emmy Award-winning filmmaker Jeff Aiello. KMJ program director Blake Taylor served as a producer.
February 2023 PPM Data – Information for the February 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
programming Tom Tradup (left) at the SRN offices in Dallas while participating in the SRN News week-long series on Christian films titled, “Faith-based Films: Hollywood’s Brass Ring.” The SRN News special series focuses on the evolution of Christian movies from early, not-well-acted films to 2023’s smash hit Jesus Revolution, which has become Lions Gate Studios’ biggest-grossing film since 2019 with $45 million in box office receipts.