TALKERS News Notes
Cumulus Media and LEARFIELD’s Providence Friars Sports Properties renew their multi-year agreement to broadcast Providence College athletics. Cumulus Providenc VP and market manager Holly Paras says, “I am excited to expand our relationship with the Providence College Friars to include hockey play-by-play on ‘790 The Score.’ The addition of college hockey to Southern New England’s only source for local college sports talk is a perfect fit and enhances our strong partnership with the legendary Friar Men’s Basketball program on WPRO.”
Enterprise podcast hosting solution provider Podbean achieves SOC 2 Type II compliance in accordance with the American Institute of Certified Public Accountants standards for SOC for Service Organizations, also known as SSAE 18. Podbean CEO David Xu says, “This certification ensures that the platform adheres to strict security and privacy standards, safeguarding your valuable content and data. By hosting your podcasts on such a platform, you demonstrate your commitment to maintaining the highest level of trust and confidence in your enterprise’s data management practices. Ultimately, this level of assurance allows you to focus on creating and distributing exceptional podcast content while enjoying peace of mind knowing that your enterprise’s digital assets are secure and compliant.”
The “Motley Fool Money” radio program hosted by Chris Hill adds new affiliate KAOI-AM/FM, Maui, Hawaii to its roster of affiliates.
classic hits WVBO-FM. Philpott comments, “I knew very quickly after speaking to and meeting with [regional VP] John Rowe that rejoining Cumulus in Appleton/Oshkosh was the right move for me. I am thrilled to work with the incredible programming team there, and to continue working with [SVP programming operations] John Dimick and [chief content officer] Brian Philips. Coming over from Minnesota for my third tour of Wisconsin radio, I’ll still be wearing purple… but only the stuff related to Prince! Here’s to continue making great radio that our listeners love!” 
and “will be an exciting panel show led by Plante and will include Newsmax veteran Jenn Pellegrino along with three other regular panelists.” Newsmax says, “A seasoned television journalist and syndicated radio host, each weekday night Plante will join with ‘The Right Squad’ as his team features strong analysis with dynamic conversation and debates. ‘The Right Squad’ will talk about the major events that are impacting America — and no topic will be off-limits.” Newsmax CEO Christopher Ruddy adds, “Chris Plante is an award-winning journalist who delivers fact-based news and opinion while keeping the conversation fun and interesting.” Plante hosts a Westwood One-syndicated radio talk show based at Cumulus Media’s news/talk WMAL-FM, Washington, DC.
pop culture into the network. The Cumulus Podcast Network will distribute, market, and monetize the more than 300 Bleav shows. Cumulus EVP of marketing and Westwood One president Suzanne Grimes says, “Bleav has created a broad and deep well of programming for sports fans, with content from virtually every professional and major college team in America. Listeners and advertisers alike turn to Westwood One for the very best sports programming, so it’s a natural fit for us to partner with Bleav and offer our advertisers access to this extensive podcast portfolio.”
challenging times, in the first quarter, we grew our digital marketing services revenue by more than 23%, completed the sale of WFAS-FM, continued to repurchase shares and retire debt at a discount, and have now executed $10 million of additional annualized cost reductions. That said, the impact of the considerable macro-driven weakness in the national advertising market, as well as the unfavorable prior year political and WynnBET comparisons, ultimately resulted in total revenue and Adjusted EBITDA declines. Though the difficult national market trends persist, we have confidence in our ability to successfully navigate adverse environments such as this one. Specifically, since 2019 through the COVID-impacted years, we have had best-in-class performance in terms of fixed cost reduction, Adjusted EBITDA margin recovery, Adjusted EBITDA to free cash flow conversion and net debt reduction. With our current liquidity profile and solid balance sheet, we believe that we are not only well-positioned to weather the 
executive to his most recent post, EVP sales and sports partnerships.” Westwood One president Suzanne Grimes says, “Brandon is a natural leader with a smart, strategic approach to the business that will enable us to manage through these economic headwinds and beyond with confidence, commitment, resilience, and results. With his unparalleled command of our powerhouse sports business, proven success with integrated, and multi-platform client-focused selling, Brandon is uniquely well-suited to lead the team.”
One out of three American AM/FM radio listeners are reached monthly by AM radio. From the Edison study: 1) AM/FM radio dominates listening in the car with an 88% share of ad-supported audio; 2) AM/FM radio’s near-90 share of in-car ad-supported audio has been steady as a rock for the last six years; 3) AM/FM radio’s ad-supported shares in the car are dominant across all demographics, even among 18-34s; and 4) ‘Perception’ vs. ‘reality’: Agencies and advertisers underestimate AM/FM radio shares and overestimate Pandora and Spotify audiences (‘Perception’ from Advertiser Perceptions data). MRI Simmons shows Ford owners represent 20% of all U.S. AM radio listeners and are more likely to listen to AM radio. Cumulus chief insights officer Pierre Bouvard comments, “AM stations serve very unique, targeted constituencies and represent many languages and voices. As automobile manufacturers consider eliminating AM radio, it’s important to underscore that the AM dial is one of the most diverse media platforms in the world. Why would we eliminate this variety from the car?” 
Football, Masters, plus sports talk networks CBS Sports Radio and BetQL. Maguire reports to Stuart Greenblatt, SVP of affiliate sales for Westwood One. Maguire, who has served in management roles at stations including WMVP, Chicago; WQAM, Miami; KDKA, Pittsburgh; and KIRO-AM, Seattle, says, “I’m thrilled to have the opportunity to work with Westwood One Sports. They have long established themselves as best-in-class content curators and syndicators. I’m excited to team with our affiliate stations and partners to help them achieve success utilizing our many assets.”
The second of four rounds of ratings information from Nielsen Audio’s March 2023 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s March sweep covered March 2 – March 29. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Hubbard Broadcasting’s all-news WTOP-FM, Washington rises one-tenth to finish the survey with a 9.0 share (weekly, 6+ AQH share) and remains ranked #2, while Cumulus Media’s news/talk WMAL-FM sheds three-tenths for a 4.0 share finish good for the #7 rank. In Boston, iHeartMedia’s news/talk WRKO is steady with a 4.1 share and stays in the #9 position as sister all-news WBZ-AM dips two-tenths to a 4.4 share and slides back to the #7 rank. Bonneville’s news/talk KIRO-FM, Seattle lost six-tenths for a 4.8 share finish that leaves it in the #6 rank, while Lotus Communications’ crosstown all-news KNWN-AM/FM dips two-tenths for a 4.1 share that drops it to the #10 rank. 
ownership has stalled with no post-Christmas “pop” in 2021 or 2022; 2) Smart speaker ownership rates are in the mid-40s for 13-54s but only 26% for those over the age of 55; 3) As smart speaker ownership flattens, the share of AM/FM radio streaming on smart speakers also stabilizes.The proportion of total U.S. AM/FM radio streaming occurring via the smart speaker has stabilized as device ownership growth has stalled. According to Triton Digital, since 2021, AM/FM radio streaming via smart speaker has stabilized, growing slightly from 23% to 26%; 4) Smart speakers are vital to U.S. AM/FM radio as they are now more likely to be the only “radio device” in the home. Edison’s 2022 Infinite Dial study revealed that 40% of smart speaker owners do not have a radio in their home, up from 28% in 2018; and 5) Aggressive promotion pays off as AM/FM radio is number one for smart speaker ad-supported audio shares. AM/FM radio stations are consistently number one in ad-supported audio shares on smart speaker devices. No wonder, as streaming now represents 20% of all time spent to AM/FM radio. 
immersive Weathercon experiences at Frontiers of Flight Museum, Texas’ premier air and space museum.” Included in the May 6 event is the opportunity for families to experience what it is like to be a meteorologist with a green screen, see storm chaser vehicles, and visit the interactive kids’ zone. WBAP meteorologist Brad Barton and WFAA-TV’s Pete Delkus will deliver presentations to visitors. 
and play-by-play announcer for the University of Arizona. Kelly’s won five Associated Press first place honors for his work in radio. Cumulus Tucson operations manager Herb Crowe says, “I couldn’t be happier to welcome David to the Cumulus family. His experience covering all of the University of Arizona athletic programs for television, combined with his years of radio experience, make him the perfect person to lead ‘Wildcats Radio 1290.’” Kelly comments, “When I came here to Tucson 15 years ago, my hope was that I’d have the chance at some point to lead coverage of the high-profile collegiate sports program at UA. The opportunity to head programming for ‘Wildcats Radio 1290’ gives me the chance to do that, as well as set the pace for delivering the best sports, news and information to our listeners in Southern Arizona.”
with Community Broadcasters in Florence, South Carolina as marketing and promotions director. He’s also served in a similar capacity with Cumulus Media, CBS Radio, and Flinn Broadcasting. Lyons says, “I am excited to join the SummitMedia Omaha team. I have heard great things about the company for years and I look forward to the opportunities these stations present. I’m energized by the great team here and ready to have some fun!”
deeper understanding of market performance immediately after Nielsen’s data release.” Company CEO Marc Greenspan says, “We’re excited to leverage Nikki’s extensive radio industry knowledge and experience, both on-air and behind-the-scenes, to fuel our growth in helping radio stations across the U.S. maximize the value of data to improve both their ratings and their revenue. She joins our team at a pivotal time as we look to showcase our unique ability to help clients improve their programming effectiveness and sales success.”
personalities have had on Fresno and the greater Central Valley of California over the past century. It debuted last night (3/30). KMJ hit the airwaves with just 50 watts of power on March 23, 1922. Eventually, with the threat of World War II looming, the FCC allowed KMJ to boost its power to a whopping 50,000 watts. “KMJ: 100 Years in the Valley” was written and directed by Emmy Award-winning filmmaker Jeff Aiello. KMJ program director Blake Taylor served as a producer.
February 2023 PPM Data – Information for the February 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
programming Tom Tradup (left) at the SRN offices in Dallas while participating in the SRN News week-long series on Christian films titled, “Faith-based Films: Hollywood’s Brass Ring.” The SRN News special series focuses on the evolution of Christian movies from early, not-well-acted films to 2023’s smash hit Jesus Revolution, which has become Lions Gate Studios’ biggest-grossing film since 2019 with $45 million in box office receipts.
February 2023 PPM Data – Information for the February 2023 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.
Marie Osborne, Tom Jordan, Chris Renwick, Lloyd Jackson, Mitch Albom, Ken Brown, Steve Courtney, Guy Gordon, and Bed & Bread Club founder and Radio Hall of Famer Dick Purtan, broadcasting from The Salvation Army Great Lakes Divisional Headquarters in Southfield. The Bed & Bread Club Radiothon has raised a total of more than $43.1 Million over the life of the radiothon.
The fourth of four rounds of ratings data from Nielsen Audio’s January 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s January 2023 sweep covered January 5 – February 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Urban One’s news/talk WIBC-FM, Indianapolis comes back from the Holiday survey with a 1.5 share increase to post a 7.2 share (weekly, 6+ AQH share) but remains ranked #3. In Milwaukee, iHeartMedia’s news/talk WISN-AM adds eight-tenths to finish the survey with a 9.6 share that lifts it to the #1 rank, while Good Karma Brands’ crosstown news/talk WTMJ-AM adds 1.3 shares to wrap the survey with a 7.5 share but remains anchored in the #5 spot. In Nashville, Cumulus Media’s news/talk WWTN-FM tacks on 1.3 shares to finish with a 6.2 share, good for the #6 rank, while iHeartMedia’s crosstown news/talk WLAC-AM is off two-tenths, finishing with a 1.0 share and the #19 rank. 
Spanish on “La Kaliente” 1370 AM/KZSF-AM. KGO program director Kevin Graham says, “Cumulus San Francisco is thrilled to continue our partnership with the San Jose Earthquakes for the seventh straight year and broadcast their matches this season on the all-new KGO-AM. With The Spread’s powerful signal and strong digital assets including the station’s app, more Quakes fans in Northern California will be able to listen and engage than ever before.” Ted Ramey – KCBS-AM reporter and host of KGO-AM’s “The Soccer Hour” – will serve as the primary play-by-play voice for home and away broadcasts and Joe Cannon will serve as the color analyst for home matches.
full year of 2021. For the full year of 2022, Cumulus’ broadcast radio revenue was basically flat (-0.1%) at $709.6 million and its digital revenue was $142.3 million, an increase of 12.2%. Breaking down the broadcast radio segment, spot revenue was $479.8 million – up 4.9% over 2021 – but network revenue was off 9% for the year at $229.7 million. Cumulus president and CEO Mary G. Berner says, “Despite considerable economic turbulence, we delivered fourth quarter financial performance in the upper half of our guidance range, continuing a multi-year period of significant accomplishments. Operating through a series of difficult macroeconomic environments, including the pandemic, we successfully executed a strategic plan under which we developed and drove new areas of growth, right sized the balance sheet, improved the company’s operating leverage and returned capital to shareholders. As a result, we have delivered consistent revenue growth, built several digital businesses to a $150+ million revenue run-rate, reduced our net leverage to its lowest level in more than a decade, and boosted our liquidity to give ourselves optionality regarding capital allocation.” Looking ahead to 2023, we continue to face substantial economic headwinds. However, our battle-tested skill in performing during challenging times, as well as our very strong financial position, gives us substantial confidence in our ability to not only weather this depressed ad environment but take full advantage of opportunities that may arise over the coming quarters.”