Industry News

Round Two of March PPMs Released

The second of four rounds of ratings information from Nielsen Audio’s March 2023 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s March sweep covered March 2 – March 29. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Hubbard Broadcasting’s all-news WTOP-FM, Washington rises one-tenth to finish the survey with a 9.0 share (weekly, 6+ AQH share) and remains ranked #2, while Cumulus Media’s news/talk WMAL-FM sheds three-tenths for a 4.0 share finish good for the #7 rank. In Boston, iHeartMedia’s news/talk WRKO is steady with a 4.1 share and stays in the #9 position as sister all-news WBZ-AM dips two-tenths to a 4.4 share and slides back to the #7 rank.  Bonneville’s news/talk KIRO-FM, Seattle lost six-tenths for a 4.8 share finish that leaves it in the #6 rank, while Lotus Communications’ crosstown all-news  KNWN-AM/FM dips two-tenths for a  4.1 share that drops it to the #10 rank. See Mike Kinosian’s complete Ratings Takeaways here.