Audacy: Audio Delivers for Small Business
An insight from Audacy chief marketing officer Jenny Nelson makes the case that a strong audio campaign – combined with digital marketing – combine to help local businesses build a strong brand, establish trust, and optimize SEO & AEO with high conversions. Nelson notes that “radio, streaming audio, and 
podcasts reach consumers throughout their daily routines, creating repeated exposure and strong recall. Audio also commands our attention in ways many formats can’t.” Additionally, radio personalities do something other formats can’t: “When our favorite hosts vouch for a brand, it feels personal. And that built-in influence doesn’t just capture attention — it sparks action.” 74% of radio listeners polled say they have purchased a brand after hearing an ad from their radio host. Finally, Nelson says the intersection of audio and digital marketing is where consumers are reached. “Audio builds awareness, attention, and trust. Digital marketing captures intent and drives action lower in the funnel. Together they drive measurable results with double digital increases in performance.” See the full story here.
talent, operations and branding. LaCroix joined the station in 2017 and has been executive producer of the “Big Bad Morning Show” since 2021. Audacy sports format VP Chris Kinard says, “Joe’s dedication over the past year has been nothing short of exceptional, constantly stepping up to support the team and taking on challenges outside his comfort zone. His tireless work ethic and natural ability to bring people together made him the obvious choice for brand manager.”
hosted his last show Saturday (5/30) that turned into a big farewell with co-workers, family and friends packing the Audacy station’s studio. Long served with WCCO for 55 years of his 60-year career. He joined the station in 1971 as program director for the then-music formatted station. He remained with WCCO in numerous capacities, most recently as host of the Saturday morning show. Long says he’s retiring for health reasons but adds that with a little luck and good medical care he’ll be alright.
committed to raising awareness for brain cancer. Audacy Chicago VP of sports programming Mitch Rosen says, “More than 1,900 listeners rallied together to pledge donations, and we are deeply moved by their incredible generosity. Through the stories shared by our hosts and guests, we see firsthand how cancer impacts families. This radiothon is a reminder that no one has to fight alone. Our heartfelt thanks go out to our community, sponsors, team, and our great partner, the Chicago Cubs.”
stations. Audacy says, “The move ensures listeners continue receiving trusted national and international reporting from ABC News Audio, while Audacy stations remain focused on delivering live, local journalism in the communities they serve. Existing ABC News Audio affiliates, including 1010 WINS in New York and KYW Newsradio in Philadelphia, will continue their longstanding relationships as part of the expanded collaboration.”
Buffalo to Cumulus Media’s WGRF-FM “97 Rock” as the flagship radio station for the Buffalo Bills Radio Network. The marks a return to “97 Rock” after 14 years with WGR. In the Bills broadcast booth will be Chris Brown, who returns for his fourth season as play-by-play announcer, joined by color analyst and former Bills Pro Bowl center Eric Wood for his seventh season. Bills legend Steve Tasker will join the game day coverage team as the sideline reporter.
day leads up to the New York Yankees pre-game show at 6:35 pm and the play-by-play broadcast with Dave Sims and Suzyn Waldman. WFAN brand manager Ryan Hurley comments, “In a city that lives for baseball, WFAN is proud to serve as the flagship home for the Yankees, and a year-round destination for fans of both New York clubs to stay up-to-date and informed about their favorite team. We are excited to celebrate this legendary rivalry alongside MLB at their New York flagship store and bring the passion New York sports fans have.” 
eponymous program, adding affiliate stations KAAA, Kingman, AZ; KZZZ, Bullhead City, AZ/Laughlin, NV; KKFT, Reno, NV; and KXEX, Fresno, CA. Sanchez’s program airs live from 6:00 pm to 8:00 pm nightly on Audacy’s KMXB-HD3/K268CS, Las Vegas “101.5 FM K-DAWN.” Sanches says, “We’re building a platform that reaches audiences on air, online, and on demand. The expansion reflects continued growth of ‘The Steve Sanchez Show’ across both broadcast and digital platforms.”
Curry. The afternoon drive program is “D-Mac & Reiter” starring sports media personality Doug McKain and columnist and sports radio pro Bill Reiter. “97.1 The Fan” brand manager Andrew Williams states, “Los Angeles is a sports powerhouse with a deep connection between teams, fans, and culture, and this new lineup brings together championship-level personalities, veteran player perspective, and sharp analytical expertise. We’re building a full-scale, live and local LA sports network that brings sports to the FM dial and across multiple platforms to meet our audiences where they are. We’re excited to give fans an unparalleled listening and viewing experience that’s as entertaining and authentic as it is insightful.”
and Gabriel Brotman of Soros Fund Management. Audacy president and CEO Kelli Turner states, “The appointments of Walker and Gabe to the Audacy board of directors further advance our ability to capture all the opportunities we see across the fast-changing audio landscape. Their expertise and guidance will be invaluable as we continue to evolve our platform, strengthen our partnerships, and drive long-term value for our audiences, advertisers and shareholders.”
Angeles with even more of the best in local news, sports, traffic, and information. Both brands will also be available through the Audacy app, partner streaming platforms, and all social channels.” Audacy West regional president Jeff Federman states, “Los Angeles is the epicenter of the sports world, and ‘97.1 The Fan’ is its new voice. With legendary franchises and global events like the FIFA World Cup and the 2028 Summer Olympics on the horizon, the time was right to bring our industry-leading sports programming to this market. The Voice of LA Sports will be a 24/7, multiplatform home where fans are part of the conversation every day, building on the same commitment to local connection that has made KNX News a trusted cornerstone in Los Angeles and strengthening our overall offering.” Audacy chief business officer Chris Oliviero adds, “This launch further strengthens Audacy as the unrivaled leader in sports audio, reaching more sports listeners than our eight closest competitors combined. Adding Los Angeles – one of the most passionate and influential sports markets in the country – completes our presence across the top 10 markets and meaningfully expands our reach and scale. It allows us to deliver even greater impact for listeners and partners through premium content, unmatched distribution, and deeper fan engagement.”
president Mike Thomas says, “Rich is one of the most dynamic and entertaining voices in Boston media, with a proven ability to connect with audiences across platforms. Paired with Ted’s championship pedigree and insight, and Ken’s deep understanding of the station and its audience, this show brings together a unique combination of credibility, energy and perspective that will resonate with Boston sports fans.” Shertenlieb says, “I’m thrilled to be at WEEI and reunite with my buddy and one of my favorite colleagues, Ted Johnson, and work with Ken to see what we can build together. The station’s connection to the Dana-Farber Cancer Institute and the Jimmy Fund makes this deeply personal, given the role those organizations have played in saving my wife’s life. I’m grateful for this next chapter and can’t wait to get started.”
who most recently served with Audacy in Sacramento as SVP and market manager. Cox Media Group VP and market manager Jason Meder states, “Aaron’s experience, leadership, and passion for our radio make him a tremendous asset to our Tampa leadership team. We’re excited to welcome him back and look forward to the impact he will have on our sales organization, our clients, and our continued growth in the Tampa market.”
conservative or liberal – depending on the channel – all-news radio’s audience is almost perfectly balanced. Audacy adds that it matters when it comes to election season. “While most national news platforms reach consumers who already lean one way or another, all-news radio’s neutrality makes listeners more willing to hear a message – even from a candidate they might initially distrust. The Alter Agents study found that 77% of listeners considered all-news advertisers to be ‘trustworthy’ simply by running adjacent to the content.” 
manage the business as CEO upon successful acquisition.” Warshaw also says he steered SFM and Del Nin to the deal that made SFM a majority stake holder of the new Audacy in early 2024 and alleges he was promised he’d be the next CEO of Audacy or that he would get 5% of SFM’s profits from the Audacy acquisition.
Now, in recent court filings, Warshaw claims that by mid-2023 he had identified HG Vora as the key holder of Audacy’s distressed debt and, through industry contacts, came to believe that HG Vora was already aligned with Cumulus Media to merge the two companies. But the filings stop short of proving that such a deal ever existed in a formal sense.
Devan Kaney is among those cut. In 2024, Kaney was promoted to sideline reporter after the station let Howard Eskin go. She’d appeared regularly on the morning show with Joe DeCamara and Jon Ritchie. She’s quoted in the Philadelphia Inquirer saying, “I had a blast working at WIP and sincerely enjoyed my time there. But as the old saying goes, when one door closes, another opens.” 
signals as WSCR-AM/FM “The Score” and news/talk WCCO-AM. Audacy president and CEO Kelli Turner comments, “Debbie Kenyon has been a pillar of our business for over a quarter century, and her elevation to regional president for our Central region is a testament to her ability to drive innovation and deliver consistent performance. Her appointment supports our commitment to empower our teams and build on our unmatched presence in local markets and communities while fully leveraging our scale and reach.” Kenyon joins Jeff Federman, Mark Hannon, Claudia Menegus and chief business officer Chris Oliviero in regional president roles overseeing key Audacy markets.
Baseball across South Florida. WQAM will broadcast all regular season Marlins games, delivering live play-by-play coverage along with pregame and postgame programming to listeners throughout the region. The broadcasts will also be available through the Audacy app, expanding access for fans across digital and streaming platforms.
Community Food Bank. Audacy SVP and market manager Michael Spacciapolli states, “We’ve seen firsthand how the power of local radio rallies the community around causes that matter. Every year, the ‘Feed the Need Radiothon’ reminds us what makes this city special. Pittsburghers continue to show up for one another in extraordinary ways, and we’re incredibly grateful to our listeners, partners and sponsors who help make a real difference for families across our region.”
Worldwide provides audio creation tools, media intelligence, music analytics and television operations technology. She takes over for Philippe Generali. RCS says, “Her leadership roles in major markets further shaped her as an operator who understands scale, complexity, and the disciplined, data‑driven decision‑making required to deliver strong performance across diverse portfolios.”
Sports Enterprises CEO Kit Geis, and WFAN personality and former NFL star Tiki Barber and takes place on Monday (3/23) at 2:00 pm ET. Audacy says the webinar will cover: Why avidity, not reach, is the real currency in sports marketing; Where diehard fans spend their time; How Gen Z is reshaping fandom; and What real performance looks like for the biggest sports marketers today. 
among adults has surged from just 6% of audio listening in 2015 to 23% in 2025. The two factors responsible for his are new people listening to podcasts (reach) and existing podcast consumers listening more (frequency). Das says that additional listening is replacing other behaviors. “Nearly four in 10 podcast listeners say the time they spend with podcasts is replacing time spent scrolling social media. Another 34% say it’s replacing time spent listening to streaming music.” Das cites data indicating that “U.S. adults spend an average of 103 minutes per day listening to podcasts, outpacing TikTok (77 minutes), Facebook (69 minutes), and Instagram (65 minutes); and “Podcast listening surpassed streaming music in 2023, and now commands an 11 point share advantage in daily digital ad-supported audio listening.” 
Rochester sports. Audacy SVP and market manager Tim Wenger says, “This hybrid approach lets us bring the full strength and recognition of WGR’s established sports lineup to Rochester while still delivering a strong local voice tailored specifically to Rochester fans. We know how deeply connected Rochester listeners are to Buffalo-area teams, and this expansion allows us to serve that passion while preserving meaningful, local sports talk and engagement. With the launch of WGR Rochester, our reach now more fully covers the Rochester market and further cements WGR as Western New York’s sports giant and voice of the fans.”