Today at 2:00 pm ET, BIA Advisory Services will present a webinar titled, The 2025 Radio Revenue Outlook.
It says, “BIA will share radio ad forecasts to offer a clearer picture of what’s in store this year and which verticals are ready to spend in 2025. The advertising landscape keeps shifting, and we’re here to make sense of it all.” You can register for the webinar here.
Nielsen is releasing its latest research on Black audiences, titled, Engaging Black Audiences. Charlene Polite Corley is Nielsen’s vice president of Diverse Insights & Partnerships and says, “Reaching Black consumers may not be a challenge – but connecting with us can be. Black consumers are leaning into
platforms that emphasize conversation and create a sense of connection. To win with this community who wields $2 trillion in buying power, brands must prioritize engagement strategies that center diverse Black experiences and cultural nuances.” The study notes that social media apps have become a haven for Black consumers – Black adults overall spend more time scrolling than their peers. Black millennials (between 18 and 34-years-old) spend the most time on social media among all adults by almost an hour per week. Black adults also have high engagement with radio and podcasts. Radio averages the same as TV in weekly reach with Black adults – each medium reaches 27 million Black adults on average. You can download the report here.
Lee Habeeb, the host and founder of the popular syndicated news/talk radio series “Our American Stories,” is this week’s guest on the TALKERS MEDIA YouTube channel production “Up Close Far Out with Michael Harrison.” Habeeb is one of the most accomplished and influential storytellers in news/talk radio. He is the creator and host of one of the most innovative and well-received syndicated talk radio shows to come down the pike in many years. It’s called “Our American Stories” – one of the premiere storytelling shows and podcasts in America. It’s a standout show listeners can go to for comfort and inspiration and hear positive, redemptive stories about a good and great country. Two hours a day, five days a week, our guest and his amazing team of broadcast professionals tell the story of America to Americans. There’s no debate. No opinion. No politics. No news. Just stories that bring people together around common values, themes, and the founding principles and ideals of our nation. Stories that create a space for listeners to escape the news and noise of the day and be moved and informed. Habeeb’s talk show credentials are formidable. He co-founded Laura Ingraham’s national radio show in 2001, moved to Salem Media in 2008 as VP of content, and launched “Our American Stories” in 2016. He’s a University of Virginia Law School graduate, a Newsweek essayist, and lives in Oxford, Mississippi with his wife Valerie and daughter Reagan. He is currently ranked #11 on the TALKERS “Heavy Hundred” list of the 100 Most Important Radio Talk Show Hosts in America. Harrison and Habeeb engage in an illuminating conversation about the importance of history and the power of storytelling. Don’t miss this! Watch the podcast in its entirety here.
This week’s Cumulus Media | Westwood One AudioActive Group blog looks at the creative side of audio ads. The Institute for Practitioners in Advertising produced data that reveals brands must spend significantly more media money on dull ads compared to interesting, non-dull ads. Looking at key findings from “Another Dull
Whitepaper: The Extraordinary Cost of Dull,” the analysis notes that 1) Neutrality, the absence of emotion, is the most common reaction to ads; 2) Business-to-business ads are even duller with greater neutral “feeling nothing” responses; and 3) Marketers have two jobs: Converting existing demand and creating future demand. Only about 5% of customers are in-market and “rational and dull copy using tightly target media” has its purpose here. But for the 95% of the customers not in-market and thinking about the category, “The objective is to create ads that produce positive feelings, especially happiness. If an ad makes people feel good, it’s more memorable and more effective at building positive associations with a brand.” See the complete blog post here.
Sports talk radio personalities Ross Peterson and Travis Justice exited iHeartMedia’s sports talk KXNO, Des Moines on November 4 of 2024 as the company was making staff cuts across the country. But the two
decided they didn’t want to call it quits and began formulating a plan to take their talents to the digital realm. According to a report in the Des Moines Register, they are launching the streaming program “The Rush” today (1/27). The 6:00 am to 8:00 am show streams live on YouTube, X/Twitter, Facebook and other social media platforms five days per week. The duo survived a round of layoffs in 2020 after their program was canceled but listener blowback caused management to bring them back. Read the Register story here.
By Holland Cooke
Consultant
Don McLean recalls the newspaper headline on February 3, 1959: “Three Rock’n’roll Stars Killed in Plane Crash.” He says, “I cried,” telling AARP Magazine that, years later, “I had my tape machine on, and this song just came out of me: ‘A long, long time ago, I can still remember how that music used to make me smile…’”
Consider bumping with Buddy Holly/Richie Valens/Big Bopper hooks and noting the occasion. If you can get away with playing it, Google “American Pie,” and script a short story cool enough to keep someone in a parked car: “They were en route to a ‘Winter Dance Party Tour’ concert in Fargo, North Dakota, but they never made it.” Many who have loved the song for years might figure its lyrics are just randomly nostalgic and not know.
Listeners HEAR stuff like that; and you sound less robotic than so much of what radio has become. You seem to actually know what day it is, especially if they heard you play “I Got You Babe” the day before (It’s Grounnndhog Dayyy!”). Or if you bump or play “Vehicle” by The Ides of March…on The Ides of March,” the 15th.
On Mother’s Day (May 11 this year) the Intruders’ “I’ll Always Love My Mama” is sweet. On Father’s Day (June 15), The Winstons’ “Color Him Father.” And scoff now and believe me later: Dads will be moved-to-tears by “The Men in My Little Girl’s Life” by Mike Douglas.
If corporate isn’t listening, sneak in “Ode To Billy Joe” on “the third of June, another sleepy, dusty delta day.” And “do you remember the twenty-first of September?” (Earth Wind & Fire). Radio is defending against AI-in-the-cloud competitors. So, seem human. I can help. Download my 2025 Events & Occasions Calendar, and fill-in local events and occasions. It’s a free PDF at HollandCooke.com
Holland Cooke is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
Lee Habeeb, the creator and host of the super-successful, syndicated program, “Our American Stories,” is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Habeeb is one of the most accomplished and influential storytellers in news/talk radio. “Our American Stories”
(distributed by Premiere Networks) which runs two hours per day, five days per week on stations across the nation, is one of the most innovative and well-received syndicated talk radio shows (as well as podcasts) to come down the pike in many years. It is described by Habeeb as follows: “There’s no debate or opinion. No 
politics. No news. Just stories that bring people together around common values, themes, and the founding principles and ideals of our nation. Stories that create a space for listeners to escape the news and noise of the day and be moved and informed. To listen and learn.” Habeeb’s talk show credentials are formidable. He co-founded Laura Ingraham’s national radio show in 2001, moved to Salem Media in 2008 as VP of content, and launched “Our American Stories” in 2016. He’s a University of Virginia Law School graduate, a Newsweek essayist, and lives in Oxford, Mississippi with his wife Valerie and daughter Reagan. He is currently ranked #11 on the TALKERS “Heavy Hundred” list of the 100 Most Important Radio Talk Show Hosts in America. Harrison and Habeeb engage in an illuminating conversation about the importance of history and the power of storytelling. Don’t miss this! Listen to the podcast in its entirety here.
This week’s Cumulus Media | Westwood One AudioActive Group blog presents data from Cumulus Media’s 2025 Audioscape report that examines the latest podcast consumer trends from Edison Research’s Podcast
Metrics and “Share of Ear” Report, MRI-Simmons, Screen Engine/ASI, Podscribe, and Magellan AI. Four of the key findings from this are: 1) Podcast ad campaigns are too light: No brand is coming close to “saturating” podcast audiences; Brands should allocate 5% of digital budgets to podcasting; 2) After five years with a median age of 33 to 34, podcast audiences finally age to 36, reflecting broader appeal with older audiences; 3) Screen Engine/ASI: Podcast audiences offer CTV advertisers significant incremental reach; and 4) Podcasts tighten their grip on audio audiences: Among podcast listeners, 35% of all audio time spent now goes to podcasts. Read the full blog post here.
By Holland Cooke
Consultant
Here’s the script:
Imagine this: you’re downtown at (name the big hotel).
You step into the elevator at the lobby level. You press 7.
The elevator stops as 2. The doors open. In step four tall men. Black suits. Earpieces.
And behind them, the president of the United States.
He’s moving from a holding area on the 2nd floor, to his speech in the ballroom on the 10th floor. You’re getting out on the 7th floor.
The President smiles and reaches out to shake your hand.
What would you ask… or tell… newly inaugurated President Trump… if you had his undivided attention for the time it takes the elevator to get from Floor 2 to Floor 7
[phone number, nice-N-slow]
Prep: Gather these SFX…
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on X (Twitter) @HollandCooke and connect on LinkedIn
Longtime talk radio mainstay and TALKERS Heavy Hundred member, Jeff Katz is this week’s guest on “UP CLOSE FAR OUT with Michael Harrison.” Katz is the tremendously popular 3:00 pm – 6:00 pm host at Audacy’s WRVA, Richmond, VA where he has developed a national reputation within the broadcasting industry as a champion of public service and community outreach. In addition to being a compelling political commentator and dazzlingly entertaining personality, Katz – a former Philadelphia police officer – has worked tirelessly for years supplementing his daily “take” on the issues as a champion of law enforcement, the needy, disaster victims and the disabled. A former recipient of the TALKERS “Humanitarian of the Year” award, Katz has received numerous honors over the years from service organizations and public officials including the President of the United States, Director of the FBI, and Governor of Virginia. Just recently, VA Governor Glenn Youngkin appointed Katz to the Virginia Board for People with Disabilities where he is sure to make a positive difference in people’s lives. Katz and Harrison discuss radio’s handling of the current water crisis afflicting central Virginia, which has been overshadowed, in terms of national attention, by the Southern California wildfire disaster, in addition to the importance of radio as an invaluable societal safety net. Don’t miss this. It’s emotional, compelling and touches directly upon the very heart of 21st century radio.
Longtime talk radio mainstay and TALKERS Heavy Hundred member, Jeff Katz is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Katz is the tremendously popular 3:00 – 6:00 pm host at Audacy’s WRVA, Richmond, VA where he has developed a national reputation within the broadcasting industry as a champion of public service and community outreach. 
In addition to being a compelling political commentator and dazzlingly entertaining personality, Katz – a former Philadelphia police officer – has worked tirelessly for years as a champion of law enforcement, the needy, and the disabled. A former recipient of the TALKERS “Humanitarian of the Year” award, Katz has received numerous honors over the years from public officials including the President of the United States, Director of the FBI, and Governor of Virginia. Just recently, VA Governor Glenn Youngkin appointed Katz to the Virginia Board for People with Disabilities. Katz and Harrison discuss radio’s handling of the current water crisis afflicting central Virginia, which has been overshadowed, in terms of national attention, by the Southern California wildfire disaster, in addition to the importance of radio as an invaluable societal safety net. Don’t miss this. To listen to the podcast in its entirety, please click HERE.
One of the largest tests of AM/FM radio advertising was conducted in Spring 2024 in just over 20 local markets. The campaign ran across a broad mix of small, medium, and large markets. The two-month AM/FM radio campaign featured heavy media weight with 500 monthly GRPs, generating a monthly reach of 75% and a 7 frequency. Claritas and MARU/Matchbox both ran studies on the campaign. The results are highlighted in this week’s Cumulus Media | Westwood One Audio Active Group® blog.
• Advertising creates memories and memories generate sales; Clicks don’t generate sales
• A significant test of AM/FM radio advertising in over 20 markets found AM/FM radio worked: Total unaided brand awareness grew +10%; Among heavy AM/FM radio listeners unaided awareness soared +16%
• Claritas attribution measurement revealed the AM/FM radio campaign generated an +8% lift in leads, +8% increase in signups, +9% in registrations, and +12% growth in purchases
• A series of Tracksuit brand studies for TikTok revealed successful brands need to “be known before their needed.” The greater the awareness, the greater the conversion rate. A strong brand makes performance marketing work harder.
Check out the completely new blog post HERE.
Watch the 12-minute video of the key findings HERE.
To download the slides, click HERE.
Brian Lawlor, president, Scripps Sports, has been named the recipient of the Broadcasters Foundation of America (BFOA) 2025 Golden Mic Award, to be presented at the annual black-tie fundraiser on Monday, March 10 at the Plaza Hotel in New York City.
The BFOA is the only charity devoted exclusively to helping broadcasters in need from illness or tragedy…..
Veteran broadcaster Michelle Jerson‘s weekly one-hour travel/parenting program “Passport Mommy” has been added to WPHT,Philadelphia on Saturdays at 12:00 noon. The informational and entertaining show is distributed by Radio America.Stations interested can contact Jennifer Dedes at Radio America: jdedes@radioameria.com…..iHeartMedia announced (1/13) the latest podcast programming for iHeart Women’s Sports. Eight new shows will launch on the network in early 2025 featuring renowned female athletes like Ashlyn Harris, Mel Reid, Lexie Brown and more. The new expanded lineup further emphasizes iHeartMedia’s stated commitment to bringing equitable media coverage to women’s sports…..TALKERS publisher Michael Harrison is available to do interviews on talk shows across the nation to discuss the latest music video release by Gunhill Road (the perennial pop music ensemble in which he is a member) – an anthemic tribute to talk radio – which has been gathering tens of thousands of views and downloads around the globe. Harrison talks about the state of talk radio in 2025 and its continuing importance as a vital communications/cultural venue. Harrison can be reached via email at info@talkers.com. To view the video, please click HERE.
By Holland Cooke
Consultant
If it’s not too late for a New Year’s resolution: No more pictures of studio equipment.
Do your sales promotion material and/or your station website and/or social media graphics have a photo of a studio console? A microphone? Towers? Is that supposed to impress prospective advertisers?
To them, how-we-do what-we-do is MUCH less interesting than who consumes our work. What does your prospect sell? Show them pictures of people who buy that, our listeners.
Equipment worth showing: Devices people use to consume our work. Depict the target demographic in-car, and interacting with Alexa, and using the station app, and scrolling the station’s Facebook, etc. And, yes, show microphones, in studio shots of local talent, which will distinguish you from robotic competitors.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
As Michael Harrison wrote in TALKERS at the start of the new year’s first full week (1/6), “Each year at this time, I am invariably asked by broadcasters, reporters, and friends, ‘What do you think we’ll be talking about in the new year ahead?’ And each year I give the same answer: THE UNEXPECTED.”
Here we go again. Within what seems like mere moments after the optimistic news broke that California was again gaining population after years of depletion, the apocalyptic wildfires that sprung out of heavy winds and dry conditions in the Pacific Palisades pounced upon L.A. County and circled its metro like a raging beast from hell – thrusting local radio into its familiar role as a vital informational first responder. Add to that, radio’s invaluable service as an emotional support provider for a confused and terrified public is on display. TALKERS is receiving reports from Southern California and points throughout the Golden State that radio is, indeed, rising to the occasion with many all-news, talk and public radio outlets taking a wall-to-wall, “all hands-on deck” personnel policy both in studio and remote scenarios. This is especially important in areas where the power has gone out and car or battery-driven radios provide instant access to weather, traffic and other vital facts. The fires have also set off figurative sparks in terms of political finger pointing and emotional venting regarding budgets, preparedness, and general political accountability. Major industries – housing, entertainment, sports, healthcare and public safety – are being shaken to the core. No venue performs the service of unpacking all that on a mass level better than live, local, spoken word radio.
Broadcasters Foundation to the Rescue. As the wildfires continue to rage and spread in the Los Angeles area, the Broadcasters Foundation of America (BFOA) wants to remind broadcasters in Southern California that Emergency Grants are available for those who qualify. “We have set aside Emergency Grant Dollars to provide financial assistance to broadcasters in LA who are in need,” stated Tim McCarthy, president of the Broadcasters Foundation.
The BFOA Emergency Grant Application Process is streamlined to deliver financial aid to those in need as speedily as possible, usually within weeks. Historically, it can take a week or more for victims of disasters like these wildfires to apply because their lives have been upended and they may not have immediate access to the internet, etc. For those broadcasters, the BFOA has set up an emergency phone number at 212-373-8250. To apply directly on line, broadcasters may go to www.broadcastersfoundation.org
FOX Sports Radio Features Live Broadcast from Orange Bowl. FOX Sports Radio’s “Two Pros and Cup of Joe” with (pictured above l-r) Brady Quinn, LaVar Arrington and Jonas Knox will broadcast live from Fort Lauderdale, beginning this morning (1/8), as part of the network’s coverage of the Orange Bowl featuring a matchup between Quinn’s alma mater Notre Dame and Arrington’s alma mater Penn State tomorrow (1/9). 
With a spot in the National Championship on the line for the Fighting Irish and Nittany Lions, “Two Pros and a Cup of Joe” will bring all the excitement before, during and after the game as the show broadcasts live from 6:00 am – 9:00 am ET at Le Meridien Dania Beach, the media hotel for the game, from January 8 – 10, 2025. “Two Pros and a Cup of Joe” featuring Quinn – former Notre Dame Quarterback who set 36 single-season and career records, and was a first-round draft pick; LaVar Arrington – College Football Hall of Famer, three-time Pro Bowl Linebacker and No. 2 overall draft pick; and sports radio veteran Jonas Knox is available nationwide on more than 380 stations, in addition to FOX Sports Radio’s channel on iHeartRadio and www.FOXSportsRadio.com.
iHeartMedia and the National Football League Extend Their Multi-Year NFL Podcast Network Partnership. 
iHeartMedia, the and the National Football League (NFL) today (1/8) announced an extension to the exclusive partnership that first launched the NFL Podcast Network in 2021. As part of the deal, new original podcasts and NFL Club shows will debut each year, and existing favorites will continue to be available on the NFL Podcast Network. Additionally, iHeart will identify other existing podcasts to join the NFL Podcast Network during the deal, growing the partnership’s reach and scale. “The NFL Podcast Network continues to grow and capture new audiences, and we’re thrilled to strengthen the successful partnership between iHeart and the NFL with new shows and the addition of more team podcasts,” said Will Pearson, president of iHeartPodcasts. “Our new extended deal is guaranteed to bring fans closer to the game, players and teams they love and keep listeners up to date on the insider information they want to hear.” “We are incredibly excited to continue our partnership with iHeartMedia,” said Brent Lawton, NFL VP of business development and strategic investments. “Since its launch in 2021, the NFL Podcast Network has delivered NFL fans best-in-class storytelling and podcast content, and we look forward to developing new podcasts and more content with iHeart.” The first new show for 2025,“Lots To Say with Bobby Bones and Matt Cassel,” will pair iHeart’s nationally syndicated personality Bobby Bones with former Pro Bowl NFL quarterback Matt Cassel as they talk football, music, current events and their personal lives. Based in Nashville, the hosts will be joined in the studio by celebrity friends as they discuss the hottest topics in football and beyond. Upcoming guests will include music sensations Tim McGraw and Parker McCollum; NFL greats Jared Allen and Boomer Esiason; and more.
Mark Walters’ Syndicated “Armed American Radio” Shows Continue Growth. 
The long-running, liberty-based syndicated show “ArmedAmericanRadio” and its sister property “AARDailyDefense,” owned and hosted by one of the nation’s leading Second Amendment advocates, Mark Walters, continues to add affiliates. Walters kicks off 2025 on a roll with new affiliates: KLID-AM, Poplar Bluff, MO; WBNR, Beacon, NY; WKDP-AM Corbin/Lexington, KY; WKDP-FM, Corbin/Lexington KY; KOMY-AM, Santa Cruz, CA; WLNA-AM, Peekskill, NY; WAJZ-FM, Albany, NY; and WGHQ-AM, Poughkeepsie, NY. Walters, among his many civic activities, is on the Board of Directors of the Citizens Committee for the Right to Keep and Bear Arms.
By Holland Cooke
Consultant
Hello from fabulous Las Vegas, where the faded Tropicana is now a heap of rubble holding space for the Las Vegas Athletics stadium; and where SO much else here changes between visits. There is just too much do-re-mi at stake for this place not to continue to strive to surprise and satisfy, and keep ya comin’ back for more… which is also the ballgame for broadcasters and podcasters.
What began 100 years ago as the Radio Manufacturers’ Association evolved into the Consumer Electronics Association, then morphed into the Consumer Technology Association. This week’s event is still called “CES,” but what’s happening here is less about electronics technology things than now we experience our lives.
CES2025 began with its perennial research presentation, the deck you can see at https://www.ces.tech/techtrends2025. Even without yesterday’s live narration by CTA’s Brian Comiskey and Melissa Harrison, this information is a real whack-on-the-side-of-the-head.Compose, offer, and deliver your work accordingly, or suffer diminishing returns.
As I have in past years, I am offering TALKERS readers daily 60-second CES reports for air all this week. Simply download each report from HollandCooke.com the night before. No charge, no paperwork, no national spot.
Holland Cooke is a consultant working the intersection of broadcasting and the internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
By Holland Cooke
Consultant
Each day’s trade press reports how station managers are being saddled with entire regions. Key daypart talent in top 10 markets is being simulcast in other top 10 markets. In 2024, WCBS disappeared entirely. KGO is long-gone. Consolidation cutbacks have been brutal, and more are inevitable.
Accordingly, nine suggested New Year’s Resolutions, smart moves if you’re still working.
1. RESOLVE to build an email list. It’s yours. You control it.
2. RESOLVE to interact with your email list. If they gave you their address to begin with, that was only the beginning. They’re your tribe. Engage them and nurture ongoing relationships.
3. RESOLVE to become more curious about your own species. Eavesdrop on real people, in line at Wal-Mart and Dunkin’ and everywhere else. When you go to renew your driver’s license, look around the room. Then…
4. RESOLVE to focus your show outward. It’s not a show about you and your life. It’s about listeners and their lives. Choose issues and topics that will confront a listener today, right now. Your goal is making phones ring. When it’s caller-after-caller, you sound popular… and advertisers notice. Screen for callers that’ll prompt responses. You’re moderating a chat room, not standing on a soap box. People now favor interactive media. Talk radio survivors will be hosts who excel at two-way radio.
5. RESOLVE to aircheck every show. Not just to keep your resume fresh, but as a self-teaching tool. Wait two weeks before listening, to hear your work with fresh ears.
6. RESOLVE to be the sales department’s MVP. NOBODY can sell your show like you can. Heck, you might ask for more (and get it) than reps would. But even if you don’t carry a list, make yourself available to go on calls. Your on-air pitch will be better-informed and more-effective than sounding like you’re reading-copy. And listen to the retailers you meet. They have a keen sense of their customers’ issues.
7. RESOLVE to create non-radio income streams. The skill set you have as an on-air host or programmer will advantage you in many other walks of life. And remember, if you’re on-air, you enter other local industries with another advantage, your name, “a brand.” And here’s some highly recommended reading, “Making A Living Without a Job,” by Barbara Winter, whom I’ve interviewed. Consider driving Uber, if only to chat-’em-up. You’ll crush Resolution #3 above.
8. RESOLVE to save more aggressively. “Save WHAT???” you ask. Simply saving-money-you-now-may-be-spending-unnecessarily can make a big difference. The loudest sucking sound you’ll hear is coming from that plastic in your wallet. Finance charges are calculated so that you’ll never pay off your card by making the minimum payment. Got a mortgage? Refinance. Brokers are competing for your business, and you could save a couple hundred a month. How often do you eat out?
9. RESOLVE to get it together. Whatever it is that you know you should do but haven’t. Quit smoking. Get more exercise. Cut down on carbohydrates and sugary crap. Drink more moderately. Get organized at home. As Dave Ramsey says, “Sell stuff!” Move-the-ball on that kinda stuff, and you’ll be readier for what happens next.
Reminder: As announced in last week’s column here, I am offering TALKERS readers daily 60-second reports from massive, mind-boggling CES2025, for air Monday 1/6 to Friday 1/10. Simply download each report from my web site the night before. No charge, no paperwork, no national spot. If you sell a local sponsorship, keep the money. For a sample report you can use to pitch, hit HollandCooke.com.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
After 28 years on the job, FOX News (FOX News Network and FOX Business Network) host/commentator Neil Cavuto surprised his audience at the conclusion of his “Your World” show yesterday (12/19) by announcing that it would be his final show with the network. During his long run, the business news specialist – often on the receiving end of Donald Trump‘s ire – wore a number of hats at FOX and was known for his independence even when it meant taking on positions unpopular with the network’s base viewers. Cavuto closed the show with the following remarks, “This is it. The final segment, but today I also wanted to let you know this is my final show. I’m leaving FOX. I’ve been planning this day for some time, this just seemed like a good time. Now, some of you might be thinking, ‘well, Neil, it is about time!’ After all, I’ve been doing this for nearly three decades here. You know, there are people working with me now, who weren’t even born when I started at FOX — that’s how old I am. But I’m not leaving journalism, I’m just leaving here. But I’m forever grateful to my bosses here. They have been very good to me these many years and offered a very generous opportunity for me to stay years more.” To view Cavuto’s full closing remarks from yesterday’s broadcast, please click HERE.
Gunhill Road, the perennial pop music ensemble that has attracted hundreds of thousands of worldwide followers with its growing repertoire of issue-oriented songs and music videos, released an anthem late last week celebrating talk radio. “Don’t Stop Talking” is an uplifting and infectiously catchy tune about the vital role talk radio plays in supporting American freedom of speech and the First Amendment. Non-partisan lyrics ring out: “As long as you’ve got a voice, don’t ever stop!” and “As long as you’ve got the truth, don’t ever stop!” The original composition co-written by band members Steve Goldrich, Paul Reisch, Brian Koonin, and TALKERS publisher Michael Harrison encourages dedicated talk radio practitioners to keep up the good work and valuable service they provide the nation. The images accompanying the music include a dynamic montage of almost 100 individual radio talk hosts in the process of doing their shows. Matthew B. Harrison, who produced the rapidly-paced video components states, “Gunhill Road has achieved enormous internet recognition around the nation and world – much of it fueled by the attention and exposure its unique songs and videos have received on talk radio. This amazing piece is the group’s way of giving back.”
To view the video in its entirety, please click talkradioforever.com. To arrange an interview with Michael Harrison about the song and talk radio’s vital role in the marketplace of ideas, please email info@talkers.com. To download the 1:03 or :40 edits of the song, please click HERE or HERE
Edison Research with support from LWC Studios, Latino Media Network, Libsyn, SiriusXM Podcast Network, and Uforia Podcasts unveiled the fifth-year anniversary of the “Latino Podcast Listener Report 2024” in a webinar hosted by Gabriel Soto, senior director of research at Edison Research, Elsie Escobar, director of community and content at Libsyn, and Briana Mendez, senior sales marketing manager at SiriusXM Media.
The webinar offered up to five years of trending data and new findings about Latino podcast listeners as well as video interviews of podcast creators discussing how they’ve utilized the studies throughout the years. According to the study, 43% of U.S. Latinos age 18+ are monthly podcast listeners, a 72% increase since 2020 (25%).
Key findings include:
• Female listenership is up: Women now account for half of the U.S. Monthly Latino Listening population, making the composition of Latino podcast listeners 50% women and 50% men for the first time.
• Social media is a dominant source for podcast discovery: 47% of U.S. Latino monthly podcast listeners age 18+ first discovered podcasting by seeing it on social media, compared with 30% in 2020.
• YouTube gains share as the service used most often to listen to podcasts: 40% of U.S. Latino monthly podcast listeners age 18+ say they use YouTube the most to listen to podcasts – a 12-point increase from 2020. Thirty percent search on YouTube most often to find out about podcasts.
• Latino podcast listeners’ preference for video podcasts is up: Since 2021, U.S. Latino monthly podcast listeners age 18+ have increased their consumption of video that they actively watch while listening by 23% (2021: 70% vs. 2024: 86%), surpassing audio only podcasts at 72%.
• Gen Z and Millennial U.S. Latino listeners are more likely to listen or watch podcasts with other people: 43% of U.S. monthly Latino podcast listeners age 18+ have listened to or watched podcasts with others. Listeners aged 18–24 are 47% likely to share their podcast listening experience with others, those aged 25–34 are 46%, and those aged 35–44 are the most likely to listen to or watch podcasts with others at nearly half (49%).
• Latinos are spending most of their days with podcasts for entertainment: 78% of U.S. monthly Latino podcast listeners age 18+ “strongly agree” or “somewhat agree” that they listen to podcasts when they want to be entertained – an 8-point increase since 2020.
“Latinos have been trailblazers in podcasting, driving trends from leading the early adoption of YouTube to fueling the rise of video podcast consumption,” said Elsie Escobar, Director of Community and Content at Libsyn. Beyond educational content, Latino listeners are embracing a broader range of podcasts, from entertainment to inspirational stories. This growing diversity creates exciting opportunities for advertisers to connect with a vibrant audience and align brand messaging with their lifestyle interests and values.”
Soto says, “The number of Latinos consuming video podcasts has surpassed the number of those listening to audio-only shows. If the young Latino demographic is any indication of how listening will take shape among the rest of the podcast audience, podcasters will have another reason to consider video as part of their content.”
Click here to download the report.
Executives from Triton Digital – a global technology and services leader to the digital audio, podcast, and broadcast radio industries – are providing TALKERS readers 
with their insights into how audio marketing spending will evolve, how YouTube is impacting the podcasting industry, the growth of contextual targeting tools, and more for the coming year:
• Sharon Taylor, EVP podcast and content delivery: Brands and publishers will respond to a heightened focus on brand suitability by adopting tailored, podcast-specific solutions that integrate contextual curation tools.
These tools will not only proactively guide brands on optimal content alignment but also streamline ad buying processes through automation and data-driven insights, reducing the need for extensive manual intervention. This approach will power precise content targeting and scale reach effectively, all while ensuring brand messages align seamlessly with the right contexts and audiences.
• Stephanie Donovan, chief revenue officer: The global advertising industry will exceed one trillion dollars by year’s end and is poised for continued growth in 2025, fueled by economic expansion across the United States, Australia and regions like Europe and Southeast Asia.
Digital audio marketing spend worldwide will increase 10% next year, in part due to key drivers including the rise of contextual targeting, allowing advertisers to immerse their message within relevant content, and utilizing the growing versatility of dynamic audio insertion to make scaling campaigns more efficient. Additionally, the rapid growth of influencer marketing on TikTok and X is cooling, with marketers increasing spend on podcasts where creators can cultivate more meaningful audience connections. This growth in audio spending will heighten the insistence for transparency as advertisers demand greater visibility into performance metrics and content alignment to ensure trust and accountability. This convergence will solidify audio’s position as a successful channel for integrated marketing strategies worldwide.
• Daryl Battaglia, SVP measurement: In 2025, the number of podcast listeners will grow at a faster rate than in previous years. 
While podcasting will remain fundamentally audio-first, driven by convenience and flexibility, consumers now have more options for how they discover and consume content. YouTube is bringing in new, first-time podcast consumers with a different audience profile. In some cases, they are watching shorter length content or on additional devices other than mobile. Informed by insights about their audience, publishers and creators will be able to deliver an engaged experience across listening platforms and devices, and grow reach.
• Ben Masse, chief product officer: The audio advertising industry will integrate AI more into their tech stack to scale campaigns and audience targeting. 
More specifically, the focus will be on enabling humans to automate tasks so they can focus on strategy. AI will be leveraged to drive more effective and efficient spending, including helping achieve yield for publishers and meaningful campaign outcomes for advertisers, as well as content analysis and audience insights. This tech shift will put a bigger emphasis on having robust data-backed insights on audiences, content, and campaign performance.
• Emanuele Rampichini, head of engineering: The podcasting industry will see publishers increasingly diversify into subscription-based revenues and build deeper relationships with dedicated audiences while reducing reliance on traditional ad models. 
This approach will be particularly transformative for long-tail podcasters and creators with smaller followings, offering a sustainable revenue stream that can be both a growth and retention strategy. For creators with niche audiences, subscriptions provide a viable alternative to ads and ensure the lion’s share of the revenue goes directly to the creator. As platforms invest more in these tools, creators will be able to engage directly with their subscribers through integrated communication features and eliminate the need for third-party tools. This evolution promises to empower indie creators by streamlining their workflows and enhancing their ability to cultivate loyal audiences.
• Rebecca Dalby, vice president of demand: The demand for precision in audio advertising is growing, making nuanced and contextual targeting more essential than ever.
As advertisers prioritize accurate audience engagement, the shift toward contextual targeting is gaining significant traction. This trend is expected to drive more ad dollars into solutions that deliver measurable results. Innovative technology that amplifies the ability to connect with highly specific audiences at scale and helps meet advertisers’ evolving expectations will win. For publishers, this surge in demand for targeted ad placements unlocks exciting opportunities to expand inventory and enhance reach through strategic partnerships within digital audio networks.
By Holland Cooke
Consultant
If you work in radio, you are painfully aware that Artificial Intelligence is changing our lives. Ironically, AI will be the big story at the mega-event presented by what began 100 years ago as the Radio Manufacturers’ Association. Since then, it evolved into the Consumer Electronics Association, now the Consumer Technology Association. So – although next month’s extravaganza is still nicknamed “CES” — we are under strict instructions NOT to call it the “Consumer Electronics Show” anymore.
Yes, there will be acres and acres of gadgets in a Las Vegas Convention Center so sprawling that – if you want to get from one end to the other — Elon Musk will give you a free ride, underground. He has a hundred Teslas zipping through a tunnel his Boring Company is… boring. Picture a high-tech Batcave. Ultimately, they’re planning 93 stations across 68 miles of tunnel linking the Strip, downtown, and elsewhere. These cars have drivers… for now.
Some 150,000 of us, from 155 countries, will be swarming in Sin City to celebrate the obsolescence of what was shiny-and-new last year, and to see new game-changers unveiled. Not just things. Think experiences, like Uber and Zoom and robust smartphone video, which 4G enabled. With 5G we got remote surgery, precision agriculture, and interactive live events. 6G? Stay tuned.
HERE’S THE COOL PART: So, as I have in past years, I am offering TALKERS readers daily 60-second CES reports for air Monday 1/6 to Friday 1/10. Simply download each report from my website the night before. No charge, no paperwork, no national spot. If you sell a local sponsorship, keep the money. For a sample report you can use to pitch, hit HollandCooke.com.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
Rich Eisen Will Replace Jim Rome in the 12:00 noon to 3:00 pm ET Time Slot on the Radio on Infinity Sports Network in Early 2025.According to the New York Post, 
“The Jim Rome Show” – nicknamed “The Jungle” – will be moving to the 3:00 pm to 6:00 pm ET slot and be independently syndicated by Westwood One. Rome hinted at the news when he teased a big show announcement for Monday in a post on X over the weekend. Infinity is a partnership between Audacy and Westwood One. Rich Eisen’s show can also be found on Roku and every relevant podcast platform,
with highlights additionally posted on YouTube and through a Yahoo Sports portal. Eisen was previously a part of iHeart’s Fox Sports Radio lineup, and since exiting that network in 2020 he’s been syndicated by Westwood One.The rest of the Infinity lineup includes shows hosted by Maggie Gray and Andrew Perloff, Bill Reiter and Zach Gelb. To read the entire New York Post story, please click HERE.
Kicking off 2025, Stephanie Miller’s Live “Sexy Liberal Show” Books January Date at Warner Theater in DC. 
Progressive talk radio legend Stephanie Miller and her long-running, successful live review, “The Sexy Liberal Show,” have booked an upcoming appearance on Saturday, January 18, 2025, at the historic Warner Theater in Washington, DC. In addition to Miller, the program features regulars, John Fugelsang, Hal Sparks, and Frangela (Francis Callier and Angela V. Shelton). The show’s producers tell TALKERS, this evolving live road show gives Miller fans (“Steph Heads”) the opportunity “to rally the resistance, laugh through the chaos, and gear up for the fight ahead.” As is customary, the show will also feature soon-to-be-announced special guests. For those who cannot make it in person to the show, it will be available via pay-per-view. For more information, please click HERE.
Clay Travis meets with Amir Ohana, Speaker of the Israeli Knesset
Clay Travis pays his respects at the Nova Music Festival Memorial where he laid a wreath.
Premiere Networks-syndicated personality Clay Travis, co-host of “The Clay Travis and Buck Sexton Show,” broadcast live from Israel this week (12/9-12) in partnership with the International Fellowship of Christians and Jews (IFCJ), the leading non-profit organization building bridges between Christians and Jews while providing humanitarian care and lifesaving aid. In addition to co-hosting the radio show live from JNS – Jewish News Syndicate, Travis toured the region with the IFCJ, learning about the country’s rich history and the challenges faced in the current climate. He shared his first-hand accounts with millions of listeners this week as he traveled throughout the country, including Tel Aviv and Jerusalem. In the North, Travis toured the town of Metula near the border with Lebanon that endured attacks from Hezbollah. He also met with a farmer who is struggling to maintain his crops in the face of constant rocket fire and who lost his son and several workers in an attack on October 31, 2024. In the South, Travis visited the Nir Oz Kibbutz near the border with Gaza that was horrifically attacked by Hamas on October 7. He also visited the Nova Festival site and toured a special facility that is helping traumatized families and children. Additionally, Travis met with Amir Ohana, Speaker of the Israeli Knesset, who joined the program mid-week. He also interviewed Idit Ohel, mother of an Israeli hostage taken at the Nova Festival and met with other families of hostages at the weekly Saturday night rally in Hostage Square in Tel Aviv. Plus, Travis toured the Tel HaShomer hospital where he met with injured IDF soldiers, and visited the Palmachim IAF Base and learned about the “Adopt a Battalion” program supported by IFCJ. “Given the importance of the American-Israel relationship, I thought it was important to see with my own eyes the challenges and successes of Israel in the wake of October 7th and bring those perceptions to our audience,” Travis tells TALKERS. “Our team did a phenomenal job, and I couldn’t be happier with what we delivered to our audience this week.”
Gunhill Road, the perennial pop music ensemble that has attracted hundreds of thousands of worldwide followers with its growing repertoire of issue-oriented songs and music videos, has released an anthem celebrating talk radio. “Don’t Stop Talking” is an uplifting and infectiously catchy tune about the vital role talk radio plays in supporting American freedom of speech and the First Amendment. Non-partisan lyrics ring out: “As long as you’ve got a voice, don’t ever stop!” and “As long as you’ve got the truth, don’t ever stop!” The original composition co-written by band members Steve Goldrich, Paul Reisch, Brian Koonin, and Michael Harrison encourages dedicated talk radio practitioners to keep up the good work and valuable service they provide the nation. The images accompanying the music include a dynamic montage of individual radio talk hosts in the process of doing their shows. Matthew B. Harrison, who produced the video visual components states, “Gunhill Road has achieved enormous internet recognition around the nation and world – much of it fueled by the attention and exposure its unique songs and videos have received on talk radio. This amazing piece is the group’s way of giving back.” To view the video in its entirety, please click talkradioforever.com. To arrange an interview with Michael Harrison about the song and talk radio’s vital role in the marketplace of ideas, please email info@talkers.com. For more information about Gunhill Road please visit www.GunhillRoadMusic.com.
TALKERS encourages its readers in the professional media community to post the brand-new music video for the talk radio anthem “Don’t Stop Talking” by Gunhill Road on their websites. The song is a non-partisan celebration of talk radio, liberty, and the First Amendment and should proudly be shared with the public.
Here’s what to do:
Go to www.TalkRadioForever.com. The exact YouTube page featuring the song will load. If you haven’t already liked the video and subscribed to the channel – please do so.
Underneath the video is the “Share” button. Press it and a window will pop up.
The first option for sharing is “Embed.” Press it and another window will pop up.
Press the copy button in the lower right corner. This highlights and copies all of the code necessary to paste into your own site.
This code creates a YouTube player with the song ready to go.
There are other sharing options including linking, posting to Facebook, Linked-in and the like, and sharing with a friend directly via text, email or What’s App.
Plus there’s always www.TalkRadioForever.com.
According to a piece by writer Kase Wickman published yesterday (12/10) in Vanity Fair, Kylie Kelce‘s new podcast, “Not Gonna Lie,” has unseated Joe Rogan‘s “The Joe Rogan Experience” from its lofty position at the top of the most-listened charts on both Apple and Spotify.” 
Kylie Kelce, wife of former Philadelpia Eagles star Jason Kelce, sister-in-law of Kansas City Chiefs star (and Taylor Swift boyfriend) Travis Kelce, mother of three (with a fourth on the way), and Dunkin’ Donuts enthusiast, can add another descriptor to that incomplete list: No. 1 podcast host. Wickman writes, “I suspect Rogan will be back in first place soon, but for now, this ranking reinforces the Kelce family’s cultural dominance. (‘If everyone’s going to be talking about me and my family, you might as well hear it from me,’ she says in the show trailer.)” Kelce’s husband Jason and brother-in-law Travis host the popular “New Heights” podcast. The inaugural episode of “Not Gonna Lie,” featuring “It’s Always Sunny In Philadelphia” star Kaitlin Olson as a guest, was published on December 5, with new episodes planned to drop each Thursday. To read Wickman’s entire VF piece, please click HERE.
Vince Benedetto – founder, president and CEO of Bold Gold Media Group – is this week’s guest on the TALKERS MEDIA YouTube video series, “Up Close Far Out with Michael Harrison.” In addition to being a radio industry rising star among the ranks of ownership, Benedetto is an accomplished history buff. The focus of the conversation is a character study of legendary British Prime Minister Winston Churchill. The discussion draws lessons and parallels for a better understanding of the demands of leadership in modern times. Bold Gold Media Group owns and operates 15 broadcast radio stations throughout Pennsylvania and New York. Benedetto started the company and acquired his first four radio stations at the age of 29. This remarkable young man is a graduate of the United States Air Force Academy, a former Air Force Captain and Air Force OSI Special Agent, where he worked on counterintelligence, counterterrorism and felony level investigative efforts for the Department of Defense. With a desire to be a media entrepreneur, Vince separated from the Air Force in his late 20s and formed Bold Gold, where his growing portfolio of radio stations has become a leader in social and digital media engagement. Benedetto serves as the chairman of the board of the Pennsylvania Association of Broadcasters (PAB). He is a member of the Radio Advertising Bureau’s ‘Sales Advisory Committee’ (SAC). He also serves on the Board of Directors of the International Churchill Society (ICS) and is president of the Churchill Society of Pennsylvania. Don’t miss this illuminating conversation about vital American/world history and its connection to the most important character issues of modern times. To view the video in its entirety, please click here.
A series of tracking studies measuring American use of video services reveal podcasts and AM/FM radio are ideal marketing platforms for video streamers like Amazon Prime Video, Netflix, Paramount+, Hulu, and Disney+. Each quarter, Screen Engine/ASI, a leading market researcher for movie studios, video streamers, and TV networks, conducts a study of 2,000 Americans to understand their awareness and usage of video services. 
The Cumulus Media | Westwood One Audio Active Group® conducted an analysis of six recent quarterly studies spanning Spring 2023 to Fall 2024.
Check out the findings that are highlighted on this week’s blog – click here.
Key findings reveal:
• Nielsen: Since 2021, video streaming’s share of TV time spent has soared from 26% to 40%
• Americans are cutting back on the number of ad-free video subscriptions while increasing the number of video services with ads
• Screen Engine/ASI: The audience profile of video streamers closely aligns with podcast and AM/FM radio listeners, not linear TV viewers
• While the profile of heavy audio consumers is a perfect match for the video streaming audience, most of the media budgets go to linear TV
• Despite massive spending on linear TV, ad recall levels for video services among heavy TV viewers are identical to those among heavy audio listeners
• A wide variety of AM/FM radio programming formats provide reach for the video streaming target audience
• Nielsen: At any spend level, AM/FM radio dramatically outreaches linear TV
• Nielsen Media Impact: AM/FM radio makes your TV better: Hulu experiences a +76% increase in reach with a 20% reallocation to AM/FM radio; Much of the reach growth occurs among younger demos and light TV viewers.
To read the full blog post, click here.
View a 17-minute video of key findings here.
To download the accompanying slide set, click here..
Mike Gallagher and Hugh Hewitt Fill in for Dennis Prager on the High Seas. With his Salem Radio Network (SRN) colleague Dennis Prager still sidelined after a serious back injury suffered during a fall last month, talk host Mike Gallagher boarded the Rotterdam – one of Holland America’s newest ships – to pinch hit on a Prager Listener Cruise to Aruba and other Caribbean destinations last week. SRN’s Hugh Hewitt hosted the first half of the cruise which offered daily in-person presentations for listeners in the ship’s theater. (Ever the showman, Gallagher also entertained Prager listeners with a rendition of the “Guys and Dolls” Broadway hit “Sit Down You’re Rockin’ The Boat.”) Gallaher (pictured above during one of the events onboard) admits, “Dennis’s listeners are so loyal, I initially feared they might make Hugh and me walk the plank, but we had a fantastic time, and it was a great tribute to Dennis on the high seas.”
PodcastOne Officially Launches PodcastOne Pro. PodcastOne has announced the launch of a full-service solution that specializes in transforming podcasts into polished on-air productions for brands and professionals. PodcastOne Pro offers customizable services, with à la carte options to meet exact production needs, or a full 360° solution.
Services include access to top-of-the-line podcasting studios and equipment (audio and video), strategy, program production, editing, guest booking, distribution, paywall options and promotion across PodcastOne’s existing network of podcasts. “As the only public pure-play podcast company in the United States, PodcastOne is uniquely positioned to help brands, businesses and content creators reach their target audiences more effectively while keeping loyal podcast listeners entertained and engaged,” said Jim Lally, head of business development for PodcastOne. “Branded podcasts are financially and logistically challenging for many companies to produce in-house. With the official launch of PodcastOne Pro, we’re able to offer a tailored podcast production solution to our clients that leverages our current infrastructure, which ultimately, drives higher margins, diversifies our revenue streams, and lowers costs for clients.” Coinciding with the launch of PodcastOne Pro, PodcastOne is set to debut its new state of the art podcast production studio in Beverly Hills. To learn more about PodcastOne Pro or get a quote for plans starting at $500, please visit www.podcastonepro.com.
By Holland Cooke
Consultant
Your topic is often plucked from the on-hour newscast, asking callers’ take on what you reckon to be top-of-mind and relevant to listeners you target.
And as I have recommended here previously, it’s always useful to give ‘em a second reason to call. Hosts I coach pose a “Bonus Question,” generally something less controversial, softer, and (if you dare) fun.
Examples, evergreens that have lit-up the lines for hosts I coach:
• Dating co-workers” (Every workplace has one poorly-kept secret.)
• Your biggest gripe about where you work?” (“No names!”)
• What is the one thing about your spouse you would change?”
• Talking your way out of traffic tickets”
• Your least favorite song?” (An alert producer can quickly search YouTube and play a portion.)
Now – as it’s beginning to look a LOT like Christmas – many shoppers are short on ideas (and do-re-mi). So, consider asking for cool stocking stuffer suggestions. And don’t be surprised when callers answer your Bonus Question first (or don’t even weigh-in on topic du jour).
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn<