By Holland Cooke
Consultant
Your topic is often plucked from the on-hour newscast, asking callers’ take on what you reckon to be top-of-mind and relevant to listeners you target.
And as I have recommended here previously, it’s always useful to give ‘em a second reason to call. Hosts I coach pose a “Bonus Question,” generally something less controversial, softer, and (if you dare) fun.
Examples, evergreens that have lit-up the lines for hosts I coach:
• Dating co-workers” (Every workplace has one poorly-kept secret.)
• Your biggest gripe about where you work?” (“No names!”)
• What is the one thing about your spouse you would change?”
• Talking your way out of traffic tickets”
• Your least favorite song?” (An alert producer can quickly search YouTube and play a portion.)
Now – as it’s beginning to look a LOT like Christmas – many shoppers are short on ideas (and do-re-mi). So, consider asking for cool stocking stuffer suggestions. And don’t be surprised when callers answer your Bonus Question first (or don’t even weigh-in on topic du jour).
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn<