Broadcast Pioneers of Philly Announce 2024 HOFers
Former MLB relief pitcher/26-year Philadelphia Phillies radio analyst Larry Anderson; Beasley Media Group account representative Tina Costello; iHeartMedia, Philadelphia news/community affairs director Loraine Ballard Morrill; and long-time (now retired) all-news KYW, Philadelphia anchor/“Reporters Roundup” host Steve Nikazy are among those who will be entering the Broadcast Pioneers of Philadelphia (BPOP) Hall of Fame. Along with six others, these four will be inducted into the Hall at the nonprofit’s gala in approximately four months (11/22). Hosting the BPOP Hall of Fame event will be 15-time Emmy winner/2015 inductee CBS News Philadelphia morning and noon anchor Jim Donovan and former WPVI-TV, Philadelphia sports anchor/2005 HOF honoree Scott Palmer. Founded in 1962, The Broadcast Pioneers of Philadelphia honors the broadcast history of Philadelphia, supporting the next generation of broadcasters through scholarships and educational opportunities and recognizing those who have made lasting contributions to the industry.
Former Chicago Council On Global Affairs president/chief content officer Sarah Gilbert is appointed president/chief executive officer of WAMC 
Sacred Heart University-owned public radio news/talk WSHU appoints Brad Dancer general manager. Sacred Heart president John J. Petillo notes that Fairfield, CT’s WSHU is a, “unique organization whose mission is to serve our community with extraordinary programming that informs and inspires. I am confident that Brad Dancer will foster a culture of innovation and shepherd the station into a new era of content creation that goes well beyond the radio.” Holding bachelor’s and master’s degrees from Purdue University and the University of Maryland, respectively, Dancer remarks, “WSHU has a remarkable legacy of excellence, and I am honored to be part of this community. The collective talent and passion of the WSHU team has earned us the loyalty of our dedicated audience as well as countless prestigious awards – this uniquely positions us for success. I am confident that – together – we will achieve even greater things.” Dancer has previously held news, education, and cultural content positions at National Geographic, WWE, Disney, Canela Media, and Paramount. In addition to serving on the boards of All People Marketplace; Modal Learning; and Connecticut Gift of Adoption, he’s been an adjunct professor at Roosevelt University.
As a result of purchasing the frequency of long-silent Montauk, NY’s WEER-FM (88.7), The WNET Group will extend coverage of its public radio news/talk outlet WLIW-FM. The addition of 88.7 will allow WLIW-FM’s signal to reach Southern Connecticut and Rhode Island. WLIW-FM VP/GM Diane Masciale notes, “WLIW-FM has taken another step forward in our coverage and commitment to our community. In the weeks ahead, we’re also looking to deliver a new app that will allow audiences to easily take WLIW-FM wherever life takes them.”
Following up on a story reported yesterday (7/22) in TALKERS, an Audacy Insights Team blogpost (“Local News Radio Listenership Soars”) cites Nielsen Audio listenership increases following the July 13 assassination attempt on former President Donald Trump. Leading up to quoting specific stats, the research piece states, “Local news audiences are incredibly engaged” and are “twice as likely to stick around through radio ads compared to the average listener. These listeners trust local news radio for its reliable voices and factual reporting.” On July 13, Audacy news stations “saw a 32% jump in streams compared to the same day the week before. Mobile streams led the way with a 45% increase, while smart speaker usage rose by 30%.” The assassination attempt took place in Butler, PA, roughly 40 miles from Pittsburgh where Audacy news/talk KDKA-AM “experienced a 55% increase in streams.” Meanwhile, its Los Angeles all-news operation, KNX, “saw a 41% rise.” Per the Audacy blog, “Spikes in listenership across digital audio platforms confirm that local news radio stations are truly with you during critical times, offering reliable and detailed coverage when needed most.” Engagement continued leading up to last Monday (7/15), the first day of the Republican National Convention, as Audacy news stations “experienced a 5% rise in listenership compared to the previous Monday.” The Audacy blog contends approximately two of three (65%) all-news listeners “trust radio hosts for news updates, compared to 30% who look to social media influencers for such information.” The July 13 assassination attempt “highlights the essential role of local news radio. With a significant boost in listenership and a clear preference for trustworthy, community-focused reporting, local news radio remains a key player in delivering reliable news.”
Founded 11 years ago by Dave Ruden, The Ruden Report website (www.therudenreport.com) is dedicated to Fairfield County (Connecticut) sports news and information. Ruden will remain with the online publication as director of operations. Connoisseur Media owner/chief executive officer Jeff Warshaw comments, “We’re happy to have The Ruden Report join our family. We look forward to offering our audience local content with his exceptional reporting.” Connoisseur Media senior vice president/general manager Kristin Okesson states, “This addition to our programming lineup is a perfect fit for each station and their audiences. As someone who values high school sports coverage, I’m excited to bring The Ruden Report to our six radio stations. I know our Southern Connecticut listeners will enjoy the local updates and in-depth coverage of their favorite teams, athletes, and games.” Ruden adds, “My ongoing goal has been to cover more which is why I have decided to partner with Connoisseur Media. It is a company that has both a longstanding tradition of excellence and the infrastructure to help take The Ruden Report to the next level.” Connoisseur’s six Connecticut stations include Bridgeport heritage news/talk WICC.
Back in 1988, Steve and Anita Hotsenpiller launched Columbia, MO-based Steve’s Pest Control with one truck and an ad campaign on a local radio station. Once the business grew, roughly 9% of their revenue was allocated to purchase ad time on more stations. Fast-forward to today, Steve’s Pest Control has 90 trucks and leads all pest control competitors in Missouri, eventually becoming one of local radio’s largest advertisers. Their humorous radio spots include the tag line, “Now you’ve got a friend in the pest control business – Steve’s Pest Control.” As Cumulus Media/Westwood One Audio Active Group chief insights officer Pierre Bouvard details in his blog, “Steve’s Pest Control offers Madison Avenue a master class on creating future demand, and how building a brand is the main driver of long-term growth and profit. These days Madison Avenue is obsessed with the science of measuring the short-term sales effect of advertising and converting existing demand. Steve’s knows what Madison Avenue has forgotten: To generate substantial sales and profit, a business needs to create future demand rather than just obsess over converting existing demand.” Bouvard points out that in a December 2023 MARU/Matchbox survey of nearly 
That’s an important reason to continuously advertise your business. Also, advertising memories fade. Steve’s usage of AM/FM radio advertising has built a dominant brand. It is so impressive for a local business to win against big national brands.” Creative testing firm System1 conducted an evaluation of Steve’s Pest Control’s radio spots, which scored an 84% in brand recognition, demonstrating effective branding that resonates with listeners long after the ad has played. System1 VP of partnerships insights and strategy Allison O’Toole comments, “Steve’s Pest Control’s category ownership – built on long-term radio advertising – shows the potential of audio to work hard and deliver lasting results for any brand.”
iHeartPodcasts and Pushkin Industries have launched a new six-part true crime podcast that will dive into the 2020 disappearance of Lydia “Dia” Abrams of Idyllwild, CA. Throughout the series, journalist Lucy Sherriff will reveal the culmination of her four-year investigation into Dia’s disappearance, uncovering a tangled web of manipulation, power, estranged families and greed. “Where’s Dia?” will be available to listeners beginning today 7/23), with new episodes posting on Tuesdays. Listen now 
This past Saturday (7/20), Boston Red Sox radio play-by-play announcer Joe Castiglione, whose signature catchphrase is, “Can you believe it,?” was inducted into the Baseball Hall of Fame in Cooperstown, New York. “Joe Castig” received the Ford C. Frick Award for broadcasting excellence. During his acceptance speech, the 77-year-old Hamden, Connecticut native remarked, “Broadcasting baseball is my vocation. It’s the only thing I ever wanted to do, at least since I realized I wasn’t good enough to be a player. At my 50th college reunion, a classmate said to me, ‘You’re the one guy who did exactly what he said he wanted to do,’ and I’m still doing it. What a blessing.” Castiglione’s more than four decades doing Red Sox radio play-by-play marks the longest tenure of any Boston broadcaster on radio or television. In 2004, Castiglione published Broadcast Rites and Sites: I Saw It on the Radio with the Boston Red Sox. Prior to joining the Red Sox broadcasting team in 1983, Castiglione called Cleveland Indians (now Guardians) games (1979) and did some Milwaukee Brewers games two years later. 
Ford Frick was a driving force behind the creation of the Baseball Hall of Fame and helped foster the relationship between radio and baseball. The Hall of Fame has presented the award every year since 1978. To be considered for the award, an active or retired broadcaster must have a minimum of 10 years of continuous major league broadcast service with a ball club, network or a combination of the two.
During a presentation last week at Beasley Media Group Boston, the Massachusetts Broadcasters Association awarded 11 scholarships totaling $30,000. Scholarship checks were presented by MBA’s immediate past chair/Beasley Media Group vice president/market manager Mary Menna and MBA executive director Jordan Walton. According to Menna, “Beasley Media is proud to have participated in the MBA Student Broadcaster Scholarship for many years. It’s a worthwhile investment in supporting the next generation of radio and television employees.” Walton commented, “The MBA and its members have invested hundreds of thousands of dollars in our future broadcasters. We look forward to watching this group succeed in broadcasting in the years to come.” Menna and Walton delivered brief remarks to the scholarship winners before BMG Boston sports talk WBZ-FM “98.5 The Sports Hub” morning hosts Fred Toucher and Rob “Hardy” Poole spoke to the winners about their paths into broadcasting. Student Broadcaster Scholarships are given to students pursuing a career in over-the-air broadcasting and enrolled at a two or four-year accredited school.
Audacy Philadelphia sports talk WIP “Sports Radio 94” names 
executive-level employee of the FCC to craft and advance a political playbook to influence the presidential election in favor of Donald Trump.” The Democrats say he may have violated ethics laws for federal employees and the Hatch Act. Carr tells Forbes that he sought counsel from FCC ethics officials prior to working on Project 2025 and they “approved of me participating in my personal capacity, which I did.” He also says they approved him using his FCC title in his biography. Forbes reports, “Carr’s chapter on the FCC calls for the agency to ‘change course’ and focus on reining in big tech and promoting national security. The FCC commissioner proposes overhauling legal protections that shield tech companies from liability for content posted on its platforms and supports Congress passing legislation similar to laws in Texas and Florida that punish social media companies for suspending or banning users based on their ‘viewpoints’ – part of broader claims by conservatives that social media companies are biased against them. Project 2025’s FCC agenda also calls for banning TikTok as part of a crackdown on infrastructure from China and calls for tech companies to provide greater transparency.” 
few weeks. Dobbs was part of the debut of CNN in 1980, serving as vice president and host of the “Moneyline” program. He joined FOX Business in 2011 and served there until exiting in 2021 after being named in the Smartmatic defamation suit. During his career, Dobbs also hosted a talk radio show syndicated by United Stations Radio Networks from 2008 through 2012. He also hosted the “Lou Dobbs Financial Report” syndicated by Salem Radio Network. The program “Lou Dobbs Tonight” won an Emmy in 2004, and Dobbs won a George Foster Peabody Award for his coverage of the 1987 stock market crash.
following the retirement of Andy Lohman. Williams is serving as market manager for the company’s Fairbanks, Alaska operations. iHeartMedia division president Dan Lankford says, “I have had the privilege of working with Kim over the past four years while she served as market president for Fairbanks. I’m excited to see Kim’s passion and experience expand to all of the iHeartMedia stations across the entire Alaska and Hawaii area.”
since 2014 and a part of the Pittsburgh sports media landscape for nearly 25 years. He takes over for Bill Hillgrove, who retired after serving for 30 seasons. King is joined in the booth by color analyst Craig Wolfley. King says, “The Steelers hold a special place in this community and across the country. I am thankful to Art Rooney II, the Steelers and iHeartMedia for giving me this incredible opportunity to be a meaningful part of one of the greatest organizations in professional sports. I look forward to getting started, doing the job well and bringing the enthusiasm of the games to people around the world. I could not be more excited.”
advertising, where consumers express greater comfort with audio ads crafted by humans compared to those produced by AI. This trust in human voices isn’t just a preference; it’s a critical factor in advertising and content consumption.” Further, the data shows that radio hosts are valued 2.5 times more than social media influencers for delivering news (56% vs. 22%) and twice as much for sports commentary (40% vs. 21%). Similarly, podcast hosts are preferred over social media figures when discussing social issues (43% vs. 34%). Audacy concludes, “These statistics underscore the profound impact of human voices in fostering meaningful connections and reliable information dissemination.”
intended it be a deregulatory exercise. NAB says, “The Local Television and Radio Rules retain and even tighten decades-old restrictions on which – and how many – television and radio stations broadcasters may own in a particular geographic market. The rules are premised on the notion that broadcasters could exert disproportionate influence by shaping news and entertainment options. But that idea is a relic from a bygone era – before the emergence of the Internet, smartphones, social media, and streaming. In reality, broadcasters today struggle to keep pace with rapidly proliferating audio and video platforms that are steadily taking audience share and advertising dollars. Instead of making it harder for broadcasters to compete, the Commission should have modernized its outdated rules because they are no longer justified. Given the significance of the Commission’s rules, the size of the regulatory record, and the number of parties involved, Petitioners respectfully submit that oral argument would be beneficial.”
and WHQT in Miami; WCBS-AM, New York; WINS, New York; and WBLI, WALK, and WKJY on Long Island. She was a two-time Gracie Award winner and was a recipient of other honors and awards. Her greatest joy was her son Ethan, who she shared with her former husband Andrew Kalb. Garcia loved her animals and fostered many kittens through the years as well. 
ideal medium platforms for retailers and e-commerce brands: Heavy audio listeners are more likely to shop online. Heavy AM/FM radio and podcast listeners also spend more online than TV viewers. AM/FM radio listeners and heavy podcast listeners over-index on Amazon Prime membership and purchase intent; 2) AM/FM radio makes your TV better – “20 gets you 50”: Nielsen Media Impact optimizations reveal shifting more media weight to AM/FM radio generates significantly more reach, especially among younger demographics 18-49. AM/FM radio does an extraordinary job increasing campaign reach among light TV viewers, who are far less likely to see retailer TV ads. The rule of thumb is “20 gets you 50”: a 20% shift of a TV media budget to AM/FM Radio generates a 50% increase in reach; and 3) Audio holiday AM/FM radio campaigns work: Consumers exposed to an Amazon holiday AM/FM radio campaign have higher brand equity (awareness, ad recall, prior purchase and purchase intent). Nielsen sales effect studies reveal AM/FM radio campaigns for retailers generate significant return on advertising spend: $15 dollars of incremental sales for every dollar of AM/FM radio advertising. 
Evita,” joins the Cumulus Podcast Network, dropping its first episode today (7/16). Cumulus says, “In this first podcast extension under the Bongino umbrella, Gen Z journalist and culture analyst Evita Duffy-Alfonso joins the Bongino Report with a daily show covering all the top stories. ‘Bongino Report Early Edition with Evita’ drops each weekday on most major podcast platforms and is live daily on Rumble.” Dan Bongino says, “You don’t want to miss Evita. She is a bright new face in conservative talk who is not afraid to deliver hard-hitting news, uncensored opinions, and the stories that need to be told. If you love the ‘Bongino Report,’ you’ll love the ‘Bongino Report Early Edition with Evita.’”
announcer last season, will continue as Bills Insider for the station, co-hosting “One Bills LIVE,” weekdays at 1:00 pm and simulcast on MSG Western New York. Audacy Buffalo SVP and market manager Tim Wenger says, “Chris is best suited to carry on the long tradition of informative, passionate and entertaining Bills play-by-play announcing. His decades-long knowledge of the organization will be invaluable as he assumes the play-by-play microphone.”
Dr. Ruth Westheimer holds the audience share record for 18-34s in New York.
Newsradio was the top-rated station in the Seattle market and one of the ten most highly rated stations nationwide. In 2008, the station transitioned from 710 AM to 97.3 FM, continuing its legacy of innovation.” KIRO-FM is presenting a special edition of “Seattle’s Morning News” today with Bill Yeend – the first morning news anchor back in 1974 – returning for the event. Dave Ross, a fixture at KIRO since 1978, and Ursula Reutin, who has been with the station since 1988, will host the special broadcast. “Ross and Reutin will share the mic with their returning colleagues, offering listeners a nostalgic journey through KIRO’s storied past. The alumni news anchors will each be invited to deliver an up-to-date newscast featuring KIRO Newsradio’s current generation of reporters.” 
Next month, as the school year begins in so many places, the listeners that local retailers want as customers transition back to their “normal” routines. Their tempo changes and builds to a holiday season climax. And we – and our advertisers – want to be their soundtrack.