By Holland Cooke
Consultant
APPLAUSE for Daniel Centofanti, a good egg, known to several generations of Southern New Englanders as “Giovanni,” mornings on WPRO-FM, Providence… until today, the 50th anniversary of the station’s format flip from Beautiful Music to CHR.
1974 was also the year I went to work there, doing nights on WPRO-AM. And Gio’ was that kid, loitering at the radio station…UNTIL – as happened to so many of us budding broadcasters – someone called in sick, and PD Gary Berkowitz told him “You’re on!”
Back to the future: That kid is now 68, which makes me feel older than when I was 68. Take a bow, amigo. Here’s how local TV broke the news:
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.