Audacy announces that it is launching Audacy Sports, a move that will aggregate its broadcast, digital, and podcast inventory under the banner that “unleashes a market-differentiating opportunity for advertisers to connect with 43 million monthly listeners across the company’s sports portfolio while continuing to build equity in the Audacy brand.” The company says this follows its recent unveiling of Audacy Podcasts, a move to consolidate its podcast production and go-to-market monetization
approach. Audacy SVP of sports monetization Lee Davis states, “We’re thrilled to bring together our unrivaled sports portfolio under Audacy Sports. Consolidating our cross-platform sellable assets under one name creates a compelling opportunity for brands to connect with listeners at scale – through our digital and broadcast network platforms or locally, through our owned sports stations – wherever and whenever they tune into Audacy content.” Audacy Sports is powered by the company’s 40 owned-and-operated all-sports stations and affiliates, 160 sports streaming channels on the Audacy app, a sports podcast network featuring over 600 titles and live events, 150 professional and collegiate teams – including play-by-play broadcasts, the Infinity Sports Network (formerly CBS Sports Radio) and BetQL Network.
