Industry News

iHeartMedia and Deep Blue Launch Women’s Sports Audio Network

iHeartMedia and Deep Blue Sports + Entertainment announce a new partnership to launch the Women’s Sports Audio Network (WSAN), an audio platform dedicated exclusively to women’s sports. The companies say WSAN is a free, ad-supported network that will include podcasts, daily sports reports, spotlights and audio vignettes, social content, promotion and industry event presence, and will beim available across iHeartMedia’s broadcast, digital and podcast platforms and everywhere podcasts are heard. Talent to be heard on the platform include sports media personality Sarah Spain and WNBA legend & three-time Olympic gold medalist, Sheryl Swoopes, with more talent to be announced in the coming weeks. Deep Blue is led by agency veteran Laura Correnti as founder and CEO and WNBA legend Sue Bird as chief strategy officer. iHeartMedia chief marketing officer Gayle Troberman states, “Women’s sports are on fire and so is audio. The timing is perfect to deliver on the massive fan excitement today and most importantly use the power of iHeart’s massive audience reach to ensure women’s sports gets the attention it deserves.