Monday Memo: The Resourceful Podcaster, Parked
By Holland Cooke
Consultant
BLOCK ISLAND, RI — The pandemic shutdown changed the standard for remote broadcasting.
- Cable news talking heads – previously on-set or in a professional studio elsewhere – began appearing at home. And TV’s aesthetic is forever changed. Webcam video is the good-enough new-normal, and “Zoom” has become a verb. On Twitter, witty @RoomRater does just that, critiquing screen shots from various shows. On my TV show, TALKERS publisher Michael Harrison predicted that the new generation of TV news/talk sets will resemble “Frasier’s living room,” the at-home look IN-studio, rather than the Lucite desk and garish casino-looking graphics that have been the norm. And shows are saving a bundle NOT-paying as much as a thousand dollars for remote studio time + to Uber guests who may only appear for several minutes. A local station interviewed my state rep sitting in his truck talking into his phone cam.’ It was “authentic.”
WNYM in 2014. Salem Media New York general manager Laura Sheaffer says, “Joe Piscopo remains one of the most dynamic talents in New York radio. His authenticity and connection with our listeners are extraordinary and extending his presence on ‘AM 970 The Answer’ was an easy decision. Joe continues to raise the bar every single morning.” Piscopo comments, “Our audience relies on us for honesty, respect, and straight talk about the issues that matter, and that trust means the world to me. And let’s be honest – only in New York do you wake up at 3:00 am and call it show business! I’m honored, grateful, and excited to keep sharing these mornings with such an amazing audience.”
regions. President of community markets John Karpinski says, “Mark and Jeff consistently demonstrate exceptional leadership in developing business, cultivating long-standing client relationships, and building high-performing sales teams. Their strategic vision and deep understanding of our business will be instrumental as we continue to invest in our people and platforms. I am excited to see the impact they will have across even more markets.” Additionally, Marshal Burgess, currently president of the Portland market, is promoted to region president of the Pacific Northwest Area expanding his responsibilities to include Seattle, Portland, and Spokane. Division president Nick Gnau states, “Marshal has been a cornerstone of iHeart’s success in the Pacific Northwest, consistently driving growth and fostering strong relationships throughout the region. With a deep understanding of the business and a proven leadership track record, he is well-positioned to lead the region and drive success.”
Chicago sports radio hosts Chris Bleck & Adam Abdalla airing from 12:00 noon to 3:00 pm ET. Jim Rome remains in the 3:00 pm to 6:00 pm ET daypart, followed by “BetMGM Tonight” with Brad Evans and Pat Boyle from 6:00 pm to 11:00 pm ET. Finally, “Westwood One Sports Night” will be hosted by Lynnell Willingham and Josh Graham airing from 11:00 pm to 3:00 am ET. SVP of sports | content & audience Bruce Gilbert states, “With our partners at Audacy, we’ve assembled a group of diverse and passionate sports voices committed to covering the biggest sports stories with opinions, expert analysis, and fan interaction. This lineup will highlight the biggest stories and provide timely information that is fresh, fun, and fan focused.”
call the final two games of the regular season and the playoffs. Papa has been off the air this fall as he battles leukemia. While Papa still must go through chemotherapy and receive a bone marrow transplant, his doctors have cleared him to return to the booth to broadcast games.
Chicago area were encouraged to submit an entry for a chance to win a $10,000 media campaign and feature on WBBM-AM’s “Made in Chicago” news segment. Based on the originality, persuasiveness and creativity of their submission, Kikwetu Coffee Company takes home the Grand Prize that includes a media package consisting of a 1 minute 30 second “Made in Chicago” news feature and web article, plus the production and 60 runs of a custom 30-second commercial scheduled to air in February. Runners-up were Presto Real Estate Services and Palmer Florist Inc. and they are being awarded a media campaign valued at $2,500.