Industry News

Bekah Berger Rises to WPRO-FM Morning Show Role

Broadcaster Bekah Berger, who began her radio career as an intern in the WPRO-AM, Providence newsroom, isim named co-host of the “The Giovanni in the Morning” show on Cumulus Media’s CHR WPRO-FM. After her internship, Berger joined WPRO-AM as call screener for “The Buddy Cianci Show.” In 2008, she was named promotions director for WPRO-AM and hosted a weekend show called, “This Week in Entertainment With Bekah Berger.” She also served as producer for WPRO-AM’s morning drive “Gene Valicenti Show.”

Industry News

Tim Wenger Leading Audacy’s Buffalo Stations

Audacy promotes Tim Wenger to SVP and market manager of its Buffalo market. In this role, Wenger will oversee the market’s portfolio of stations that includes news/talk WBEN-AM, sports talkers WGR-AM and WWKB-AM, plus three music brands. Wenger is taking over for Tim Holly who recently announced his retirement. Wenger worked his way up to this role from the programming side of the business. He launched his radio career as a news reporter and anchor at WBEN in 1986. He subsequently rose to news director, program director and brand manager/operations director for the spoken-word stations. Wenger is a recent inductee into the Buffalo Broadcasters Hall of Fame. Audacy regional president Mark Hannon states, “Tim has been a leading presence in our building for nearly 40 years, and it seems only fitting that he now takes over the reins of the market. He has intimate knowledge of our local brands, and I can think of no one better to pick up the mantle from Tim Holly and lead us into the future.” Wenger comments, “As a lifelong Buffalonian, it’s surreal to be assuming the leadership role for Audacy Buffalo’s group of stations. The unique content and personalities on the brands, combined with strong client and sports play-by-play partnerships, positions Audacy for growth and success in Buffalo.”

Industry News

Long Returns to Bonneville Phoenix to Program Talk Stations; Maurer Upped to KTAR PD

Bonneville Phoenix announces that programming pro Brian Long returns to the company as director of programming operations for the cluster that includes news/talk KTAR-FM, KMVP-FM “Arizona Sports,” and KTAR-imAM “ESPN 620.” Long previously served with Bonneville as PD for sports talk KIRO-AM, Seattle. He was most recently with iHeartMedia San Diego. Bonneville Phoenix SVP and market manager Ryan Hatch says, “We are thrilled to welcome Brian back to the Bonneville family. He is a proven leader who will bring strategic thinking and an innovative imspirit that will grow our market leading news and sports brands.” Long will also serve as PD for KMVP-FM and KTAR-AM. He comments, “Getting the chance to return to Bonneville after such a great run in San Diego and being part of the evolution for such iconic brands as ‘Arizona Sports’ and ‘KTAR News’ is humbling. I look forward to getting to work alongside some of the best talent in the country.” At the same time, the company announces that KTAR-FM assistant program director and news director Martha Maurer is being promoted to program director of “KTAR News.” Hatch says, “There is no one more passionate about ‘KTAR News’ and its talented content teams than Martha. We have watched her grow and achieve great success for 11 years and couldn’t be more excited for her to lead this legendary brand into the future.”

Industry News

iHeartMedia and LinkedIn Collaborate on Podcast Projects

iHeartMedia and LinkedIn are entering a strategic partnership to introduce new offerings to the business podcast space. Key elements of the partnership include LinkedIn and iHeartMedia collaborating to produce new shows for the LinkedIn Podcast Network powered by iHeartPodcasts; partnering to license leading business and B2Bim podcasts, offering a differentiated promotional playbook to help them grow and monetize their content; and the companies teaming up to offer new resources for niche and emerging business podcasters. iHeartMedia Digital Audio Group CEO Conal Byrne states, “iHeartMedia is thrilled to team up with LinkedIn to help propel professional conversations through the podcast space. The combination of our vast reach and industry resources and expertise with LinkedIn’s professional network will allow us to bring a new level of innovation and growth to the communities’ business creators care about most.”

Industry Views

Monday Memo: Does Your Station Sound “On-Vacation?”

By Holland Cooke
Consultant

imBy 2009, I had been making my living consulting and coaching talk hosts for 14 years, but I myself had not yet hosted a talk show. Like Rush Limbaugh before he went-talk, I had lots of on-air time under my belt as a music DJ. And that same skill set contributes to talk radio success: “Play the hits” (topics) and convert Cume to AQH (technique).

This month and next, when so many take vacation time, guest-hosts are often local somebodies who are not career broadcasters and don’t share our second-nature performance routines. For their benefit, these tips, based on my experience on both sides of the mic:

My hosting debut was “The Jim Bohannon Show.” And Jimbo told me I was only the third person to ever guest-host, after Joan Rivers and Chris Matthews jump-started their broadcast careers there. But, to these listeners, who-the-heck was I? Lacking the back-story of an A-list comedian or former presidential speechwriter, I simply told the truth, saying, “I’m Jim’s pal, Holland Cooke” as I quickly invited callers into the hour’s topic or teed up the guest. I had promised myself I would avoid “The Sitting-In For Rush Syndrome:” unscripted monologue about myself and blah-blah-blah until the first break. TALKERS publisher Michael Harrison – himself a well-traveled guest host – recommends nonchalance and warns against, “It’s such an honor to be here!”

So, if you’re filling-in, that’s Tip #1: Cut to the chase. Don’t devalue the show by committing lots of time explaining that the familiar host is away and who you are. Tee-up what the show is about this hour… why it matters to those listening… how they will benefit from not wandering-off when they hear a stranger… and how to join-in.

im

Demonstrating this technique when “FOX Across America” host Jimmy Failla is off: my long-suffering client Paul Gleiser. His day job is owning KTBB, Tyler-Longview, Texas; and his side hustle is guest-hosting Jimmy’s show, which he’s done a half-dozen times this month. Understanding Tip #2: You’re a guest in someone’s home, Paul asked Jimmy for advice. Always in-character, Failla quipped “Drive it like you stole it!” So Gleiser is all about call count, teeing-up TWO tempting propositions, one topical, the other a softer “Bonus Question.” As I write this, he’s asking, “Which Democrat do we [Republicans] want to run-against in 2024?” and – as new employment numbers are announced – “The WORST job you ever had?” Callers are telling stories.

That’s Tip #3: Invite callers. Admittedly, my debut was a snap, with Jimbo’s show on 500-plus stations. But later, when then-PD Bill White had me do three nights on WBT, Charlotte, he texted me after my first hour to say that I had taken more calls that hour than other hosts get-around-to in a week. In a recession, I asked if callers were “Seeing ‘green shoots’ of recovery?” and “The best car you ever owned?” They all told stories about both. “DON’T beg for callers,” Harrison says. And bring more than just your voice, i.e., guests and sound bites from news feeds. Gleiser: “Prep like the phone is broken.”

 Tip #4: Invite participation multiple ways. Many listeners would rather text than call. Do so and you’ll sound accessible and at-the-speed-of-life. And follow @smerconish to see how (effectively) he polls listeners via social media.

Tip #5: “Know what the show was about yesterday,” Gleiser urges, because political topics tend to change little day-to-day. Avoid this trap: The guest host’s outspoken narrative is a point that’s already been talked-to-death BUT this is HIS shot on a big show, so this is HIS turn to me-too the unison. Better approach: Come up with a new wrinkle; like Paul’s aforementioned “Who [Democrat] do we [Republicans] have the best chance of beating in 2024?”

 Tip #6: Empower callers, by asking their FEELINGS, rather than asking for facts or their expertise. They’re not experts. Instead, use The Magic Words (“you” and “your”): “Should you be fined for installing or replacing your gas stove?” Or empower them with access to a guest they can Q+A about matters that matter to their lives. When the fill-in host is “a somebody” – the mayor or an athlete or an expert – the host him/herself is an opportune topic. As we say when inviting calls to hosts who broker weekend airtime: “The lawyer is in, the meter is off.”

Tip #7: Establish a relationship with the producer “BEFORE the show” Gleiser advises: “Don’t just show up.” Ascertain who-does-what. In some cases, the producer will have booked guests and may suggest or assign call-in topics. Or – in Jimmy Failla speak – you’re driving, if the producer is simply call-screening and running-the-board (which you should NOT attempt if you’re not an experienced broadcaster or if you are unfamiliar with this particular station’s set-up).

Tip #8: Keep re-setting – succinctly, “matter-of-factly” as Michael Harrison puts it — introducing yourself and your guest-or-topic — when you’re going-into and coming-out-of breaks, and at the beginning of each hour. Why: Listeners are constantly tuning-in.

Tip #9: Always and only announce the call-in number immediately after you tell them WHY to call. Most common mistake I hear, even from experienced hosts: They give-out the phone number at the very beginning of the show or hour or segment, then (eventually) they tell you why to call, possibly minutes later (an eternity in live radio). So, they’re haunted by those dreaded “regulars” who already have the number memorized. Make announcing the number the punch line, whether you’re asking opinions on topic du jour or offering access to a guest they’ll want to interact with. ‘Seems like a little thing, but this can make a big difference in how popular you make the station sound.

Tip #10: “Be a convenience to the station,” not high maintenance. Harrison: “If you’re a diva they won’t ask you back.”

Tip #11: Afterward, give it a listen. If you do this for a living, wait a week, so you hear your work with fresh ears. Not a broadcaster? Was there a segment worth sharing on your blog or via social media? Did you or a guest explain something real useful? On Twitter, link to an audio clip of “Pet Pro Dr. Donna Johnson’s tips for helping your critters keep their cool during a long, hot summer,” so you’re useful to those who weren’t listening live. For LOTS of clicks and shares, include pictures of cuddly kittens and puppies.

Tip #12: If you are a career broadcaster, “always be available (and prepared) on short notice,” Michael Harrison recommends. 😉

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

TALKERS News Notes

Rob and DonFormer President Trump Effectively Working Talk Radio.  Syndicated Newsmax Radio star Rob Carson conducted an exclusive interview with former President Donald Trump yesterday morning (6/13) for his popular midday radio show (12:00 noon – 3:00 pm EDT).  Newsmax played it at 12:00 noon and then repeated it during the 2:00 pm hour to the delight of the show’s national roster of affiliates.  According to a Newsmax spokesperson, “President Trump called Rob this morning and we were supposed to have 15 minutes. After 20 minutes, the former President’s people started asking us to wrap up but Trump said to ignore them, stating that he wanted to spend more time with Rob, and that he is a fan of Rob’s TV and radio shows. The two ended up speaking for a half hour.”  The interview covered topics including the White House cocaine controversy, Trump’s criticism of the Dept. of Justice, the 2024 campaign, the border, human trafficking, the economy and even Elvis Presley. The full interview can be heard by clicking here: Listen Page (newsmax.com)  In recent weeks, the former president has made several appearances on talk radio shows around the country indicating his respect for the ongoing influence of the medium and its listeners.

 

Lynn MontemayorLynn Montemayor Promoted to Director of Sales at Beasley Media Group Detroit.  The Beasley Media Group announces sales pro Lynn Montemayor has been promoted to director of sales at the company’s Detroit-based radio properties. Montemayor most recently served as the GSM of 101 WRIF-FM, 94.7 WCSX-FM, 105.1 The BOUNCE, 105.9 KISS-FM, Detroit PRAISE Network, and Motor City Sports Talk The ROAR. Beasley Media Group Detroit VP/market manager Patti Taylor tells TALKERS, “Lynn is one of the most passionate and adept leaders I have ever worked with. She is thoughtful and fair, a creative teammate and a tenacious partner. I feel lucky and grateful to be working alongside Lynn in this next chapter of the Beasley Detroit cluster.”  Montemayor is stepping up to fill the shoes of Taylor who was also recently promoted to her current position.

Job Opportunity

Cumulus Media Eugene Seeks PD For Talk Brands

Cumulus Media Logo

Cumulus Media Eugene (Oregon) is looking for an experienced program director for two iconic brands — news/talk KUGN-AM/FM (home of the Pac 12 Oregon Ducks) and sports talk KUJZ-FM. The program director will be responsible for growing and operating these brands and must have a strong background and passion for sports programming and spoken-word radio. Energy, enthusiasm, and experience within the genre is a must. You will be responsible for all aspects of programming including managing on-air staff; imaging; station strategy; developing/executing revenue-generating sales & programming promotions; website & social media; digital content; and have a strong understanding of the core audience(s). Find out more about this position and apply here.

Industry News

TALKERS News Notes

Armstrong & GettyWBEN/Buffalo Adds the Armstrong & Getty Show.  The Armstrong & Getty Show has added yet another major market – WBEN, Buffalo. The Audacy-owned outlet is one of the most respected news/talk radio stations in the country having won numerous state, regional, and national awards for its news reporting.  It is also one of the country’s heritage stations, tracing its beginning to 1922.  WBEN operations director/Audacy news talk format VP Tim Wenger tells TALKERS, “We’re thrilled to have Armstrong & Getty as part of the evening lineup at WBEN. Their entertaining approach to current events and politics is a refreshing way to cap off the daylong programming on the station.” In a joint statement, Jack Armstrong and Joe Getty (pictured above left) say, “We’re excited to join the list of great radio voices that have been part of Buffalo and WBEN. Now, more than ever, it’s important that folks get a perspective from outside the mainstream media. We’re here to be that honest voice.” For more information about The Armstrong & Getty Show, contact Eric Weiss at The Weiss Agency: Eric@TheWeissAgency.com or Craig Whetstine at craig@armstrongandgetty.com.

PodcastOne Obtains Rights.  LiveOne subsidiary PodcastOne obtains exclusive network distribution/advertising sales rights to “Some More News” and its Cody Johnston & Katy Stoll-hosted spinoff podcast, “Even More News.” PodcastOne president Kit Gray notes, “With ‘Some More News’ and ‘Even More News,’ Cody and Katy host two intelligent, insightful and incredibly funny vodcasts. Their engaged audiences pair well with our existing programming. As we enter into a never-ending cycle of election year news, we’re looking forward to Cody’s and Katy’s comedic take on what promises to be an endless flood of attention-grabbing headlines. We couldn’t be more thrilled to work with this team to grow their shows and their advertiser audience.”

Portnoy Joins ABC News Radio.  Here just yesterday (TALKERS, Tuesday, 7/11), it was reported that, “Following an eight-and-a half-year run with CBS News Radio, White House correspondent Steven Portnoy is exiting CBS News ‘for a new opportunity.’ It didn’t take long to learn where he’s landing as ABC Audio vice president Liz Alesse today notes Portnoy is national correspondent for ABC News Radio. In a memo, she writes, “Steven has earned his reputation as an insightful, straightforward journalist with over two decades of reporting on politics and breaking news. His work has been recognized with numerous prestigious awards. As we embark on another pivotal presidential election season, ABC News Radio is committed to upholding those high ideals; Steven’s integrity and tenacity as a journalist will help us achieve that mission.” It is a homecoming for Portnoy who joined ABC News in 2002 as an intern for the White House unit of “World News Tonight with Peter Jennings.” In 2006, he was named Washington correspondent for ABC News Radio, providing coverage of the 2008 and 2012 presidential elections and the 2011 death of Osama bin Laden. Portnoy extensively reported on the recent prisoner swap that led to the release of WNBA star Brittney Griner from Russia.

WSJ: Audacy Initiating Debt Restructuring Discussions. Per a Wall Street Journal report, Audacy is about to initiate discussions with creditors regarding a restructuring of the company’s $1.9 billion of debt. Lawyers representing two different groups of creditors have reportedly signed nondisclosure agreements. The report states that one group of senior lenders has hired one law firm, while another group of second lien bondholders has employed another entity to represent them in confidential negotiations. Audacy executed a thirty-for-one reverse stock split at the end of June to initiate compliance with the New York Stock Exchange.

Alpha Portland Change.  Alpha Media Portland (Oregon) content director Keith Abrams exits as his position has been eliminated. The Alpha Media Portland cluster includes news/talk KXL “FM 101 News”; sports talk KXTG “750 The Game”; and news/talk KUFO “Freedom 970.”

Bannister Joins WONE.  Starting next Monday (7/17), Marty Bannister will begin hosting a daily 3:00 pm – 5:00 pm show on iHeartMedia Dayton sports talk WONE “Fox Sports 980.” Bannister does play-by-play of Ohio University men’s and women’s basketball for ESPN3 and high school sports for Spectrum. He previously worked in Columbus as an update anchor for sports talk WBNS-FM “97.1 The Fan.”

TN HOF Banquet To Honor Legacy Class. The Tennessee Radio Hall of Fame awards ceremony and banquet later this month (7/29) in Columbia, Tennessee is a sell-out. The “Legacy Class of 2023” includes: Phil Valentine (Nashville); Sam Phillips (Memphis); E.G. Blackman (Nashville); Johnny Eagle (Chattanooga); Art Gilliam (Memphis); Al “Adams” Johnson (Knoxville); Devon O’Day (Nashville) and Dick Ellis (Tri-Cities). Joining the Tennessee Radio Hall of Fame’s board of directors for a two-year term is Jeff Jarnigan from Cumulus Media Knoxville. In addition, Melissa McDonald returns to the board.   

Dr Daliah Wachs and Jimmy GaroppoloLas Vegas Abuzz Over Raiders and Jimmy Garoppolo.  Nationally syndicated, Las Vegas-based TALKERS Heavy Hundred host Dr. Daliah Wachs of the Genesis Communications Network met and received a jersey signed by the new Las Vegas Raider‘s quarterback Jimmy Garoppolo. The two are pictured (right) at an NFL “Salute To Service” event at Nellis Air Force Base.  Wachs tells TALKERS, “The region is hopeful that Garoppolo will add that winning spark to the team if only he stays healthy.”

Industry Views

Ransomware is Everyone’s Problem

By Steven J.J. Weisman, Esq.
Bentley University, Boston
Professor of Law
Scamicide.com, Founder
TALKERS, Legal Editor

The recent ransomware attack against radio group and media company Townsquare Media may have come as a surprise to some people.  It shouldn’t have.  Ransomware is a huge problem and media companies are increasingly becoming targeted by cybercriminals.

As you undoubtedly know, ransomware is a type of malware that once installed on your company’s computers locks and encrypts your files.  The cybercriminals who use ransomware to attack your company then threaten to destroy your files unless you pay a ransom, generally in cryptocurrencies.  More recently the threat of ransomware has evolved where the cybercriminals also threaten to make public embarrassing information gathered in the hacking of your computers.

Just how big a problem is ransomware?  Worldwide 37,700 ransomware attacks occur every hour.   Part of the reason for there being so many ransomware attacks is that they are perpetrated not only by sophisticated cybercriminals who develop the new strains of ransomware, but also by far less sophisticated criminals who go to the Dark Web, that portion of the internet where criminals buy and sell goods and services, and lease the latest versions of ransomware along with bots to serve as delivery systems for the ransomware.    According to cybersecurity firm Emsisoft, in 2021, the financial impact of ransomware attacks in the United States was 623.7 million dollars.  Also, don’t think if your company is a small to medium sized business that it won’t be targeted by ransomware attacks.  Due to the easy availability of the sophisticated malware and delivery systems required for a ransomware attack, small and medium sized businesses are frequent targets of ransomware attacks.

Media companies are a common target for ransomware attacks with devastating consequences.  In 2017, San Francisco NPR station KQED was hit with a damaging ransomware attack. In 2019, Entercom suffered a major ransomware attack.  In 2021, Cox Media, which owns 57 radio and television stations, fell victim to a ransomware attack.   Also in 2021, Sinclair Broadcast Group, which owns 185 television stations throughout the country suffered a ransomware attack which cost the company 63 million dollars in lost advertising revenue and 11 million dollars in expenses related to remedying the attack.  And these are just a few of the many ransomware attacks against media companies big and small.

To read more and learn what you can do, click here.

Industry Views

Monday Memo: Be Known for Knowing

By Holland Cooke
Consultant

“STIMULATING TALK.”  Like much of radio’s imaging wallpaper, this frayed 1990s promo cliché was station-centric, rather than a benefit statement explaining and assuring how habitual use is… useful.

“Stimulating” was an immeasurable claim. And won’t THEY be the judge of that? If our talkers – of any political stripe – are stimulating, their work speaks for itself.

“Talk” itself has baggage. Say “talk radio” at a backyard cookout populated by non-radio people, and someone will roll their eyes. Rush Limbaugh personified that “crazy uncle at Thanksgiving” who became the format caricature.

imAnd when what’s-talked-about sounds too much like yesterday, and the day before, and the day before that, it works against what ratings people call horizontal maintenance (same-time day-to-day tune-in). No names, but his first six words when I tuned in were “…and it will only get worse!” Stimulating?

Commercial Copy 101: Sell benefits, not features. Almost any station can sound instantly more-user-friendly by simply projecting “you” and “your” early and often in promo copy. “Because ONE traffic jam can jam-up your WHOLE day…”

News will save news/talk. Mass shootings du jour, deadly severe weather, inflation, Trump, Hunter’s laptop, and what-next has listeners wondering, “What NEXT?” Be known for knowing, and you will stimulate more tune-ins.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Job Opportunity

Cumulus Media Seeks PD for Eugene, Oregon Talk Brands

Cumulus Media is looking for an experienced program director for two iconic brands — KUGN-AM/FM (news/talk and home of the Pac 12 Oregon Ducks) and KUJZ-FM (sports talk). The program director will be responsible for growing and operating these brands and must have a strong background and passion for sportsim programming and spoken-word radio. Energy, enthusiasm, and experience within the genre is a must. You will be responsible for all aspects of programming including managing on-air staff, imaging, station strategy, developing and executing revenue generating sales & programming promotions, website & social media, digital content and have a strong understanding of the core audience(s). Find out more about this position and apply here.

Industry News

TALKERS News Notes

Good Karma Brands and WEPN-FM, New York “98.7 ESPN” announce that New York Jets wide receiver Garrett Wilson will appear weekly on the station’s “Bart and Hahn” show – hosted by Bart Scott and Alan Hahn – during this NFL season.

New Hampshire Public Radio promotes Emily Quirk to program director. In this role, Quirk will serve as leader of live broadcast platforms and live events programming for the statewide public broadcaster. NHPR says, “In her new role, she will lead NHPR’s efforts to use radio, the livestream and events to maximize the impact of the organization’s journalism and to grow and diversify NHPR audiences on those platforms.”

Job Opportunity

Cumulus Seeks Experienced News/Talk Programmer

Cumulus Media is looking for a program director for its Chattanooga, Tennessee news/talk stations. The program director will be responsible for growing and operating strong brands and must have a strong programming background and passion for growing others and a passion for the local community. You willim program two legendary news/talk stations. Energy, enthusiasm, attention to detail and experience in news writing/delivering and talk show hosting is a necessity. You must have the ability to interact with listeners and handle multiple phone calls at one time. You will be responsible for all aspects of programming including managing and motivating on-air staff, imaging, station strategy, developing and executing revenue generating sales & programming promotions, website & social media, digital content and have a strong understanding of the core audience of a news/talk format. The position also requires a daily AM drive air-shift, along with live appearances and live broadcasts! See more and apply here.

Industry News

Edison Research and SXM Media Release Gen Z Podcast Study

Edison Research and SXM Media release the Gen Z Podcast Listener Report. The report notes that Gen Z (ages 13-24) has an estimated online population of 24 million Americans. Some of the takeaways from this report include: 1) Podcast listening has grown among those age 13-24: In 2018, 30% of those age 13-24 had listened to a podcast in the last month. Today, 47% of those age 13-24 have listened to a podcast in the last month (24 million Americans), a 57% increase; 2) Gen Z got an early start with podcasts: 16% of Gen Zim monthly podcast listeners started listening as a child, 57% started listening as a teenager and 25% started listening as an adult. This means 73% of Gen Z monthly podcast listeners began listening before the age of 18; 3) Those who began listening earlier in life, listen longer: Gen Z monthly podcast listeners who started listening as a child consume 10.6 hours of podcasts per week; those who started as a teenager consume 7.5 hours per week, and those who started as an adult consume 6.6 hours of podcasts per week. The average for all Gen Z monthly podcast listeners is 7.7 hours per week; and 4) Gen Z act as a result of podcast ads: 82% of Gen Z monthly podcast listeners have taken any action as a result of hearing a podcast advertisement; 70% have either purchased or wanted to purchase the product or service they heard advertised, 61% have visited a company or product website, 44% have used a promo code or discount code mentioned in the podcast, and 42% have recommended a product to a friend or family member. See the study here.

Industry News

Audacy Names Two to Leadership Roles at Pineapple Street Studios

Audacy announces a new leadership team at is podcast unit Pineapple Street Studios as it promotes head of operations Bari Finkel and executive producer Je-Anne Berry to co-heads of the studio, reporting to Jennaim Weiss-Berman, Audacy’s EVP of podcasts. Also, Pineapple Street co-founder Max Linsky is been named senior podcast strategist for Audacy’s podcast division. In this imrole, he will continue to executive produce projects, as well as collaborate on podcast strategy for the company overall, advise Finkel and Berry in their new roles and work closely with key partners. Linsky says, “As everyone who has worked with Bari or Je-Anne knows, they are the perfect team for this job. Bari has been here since day one, and Je-Anne joined once we were part of Audacy — the combination of those two vantage points, plus the shared vision for where podcasting is headed, makes me just so excited for this next era.”

Industry News

John Hope Bryant to Black Effect Podcast Net Board of Directors

The Black Effect Podcast Network, the joint venture between iHeartMedia and Charlamagne Tha God, announces that John Hope Bryant joins its board of directors, effective immediately. Bryant is the founder, chairman and chief executive officer of Operation HOPE, Inc, the non-profit provider of financial literacy andim economic empowerment tools and services in the United States. He is also chairman and chief executive officer of John Hope Bryant Holdings, Bryant Group Ventures and The Promise Homes Company, a for-profit minority-controlled owner of institutional-quality, single-family residential rental homes in the U.S. “We are pleased to welcome John Hope Bryant to The Black Effect Podcast Network’s board of directors. John brings a strong track record of business success, broad leadership experience in philanthropy, education, public engagement and innovation, and a deep appreciation for black culture that makes him the perfect choice to help steer and shape the future of the network.”

Industry News

WABC, New York Adds Roger Stone Show to Sundays

Political strategist Roger Stone joins the staff of WABC, New York for a one-hour, weekly show that airs Sundays at 3:00 pm. Stone was convicted of obstructing a congressional investigation into Trump’s 2016 campaign and possible ties to Russia, but his sentence was commuted by Trump. Stone’s program debuted onim June 11 with an interview with the former president. Red Apple Media CEO John Catsimatidis says, “Roger’s impressive career has established him as a prominent figure in American politics. His wealth of experience offers an insider’s view into the political landscape, providing listeners with rare behind-the-scenes insights, razor-sharp analysis, unparalleled insights, and dedication to the truth will captivate audiences worldwide,”

Industry Views

Monday Memo: Well Said!

By Holland Cooke
Consultant

imMark Twain reckoned that “the difference between the almost right word and the right word is the difference between the lightning bug and the lightning.”

Examples, from dueling commercials in a hyper-competitive, hyper-growth industry:

“Draft Kings has so many ways to bet on baseball you’re going to feel like a winner all summer.”

“Every at-bat is a chance to win big on FanDuel.”

im

 

Craft copy for local retailers THAT well-written, and they will get results and you will get renewed.

Station promo copy this enabling and user-friendly will earn you tune-in and clicks: “The Berkshire Hathaway annual meeting, all day tomorrow, anywhere you are, on the platforms of CNBC.”

The American Association of Retired Persons still advocates for them, but it no longer restricts membership to seniors. Otherwise, its base would, literally, die-off (radio take note). So…

“The younger you are, the more you need AARP.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Tucker Carlson Debuts on Twitter; FOX News Cries Foul

According to a report by Axios, FOX News has notified Tucker Carlson’s attorneys that they believe his Tuesday Twitter broadcast is in violation of his contract. The Tuesday program was Carlson’s first broadcast since he exited FOX News Channel in April. FOX argues that the showim was a violation of the non-compete portion of his contract. Axios reports that Carlson’s lawyers say, “Any legal action by FOX would violate [Carlson’s] First Amendment rights.” The Axios piece goes on to say that Carlson is accusing FOX News of breach of contract for breaking their promise to not settle the Dominion Voting Systems lawsuit in a manner in which it would indicate wrongdoing on the part of Carlson. It’s been reported that firing Carlson was a part of FOX’s settlement agreement with Dominion. Read the Axios report here.

Industry News

Flaherty and Borselle Rise at WBZ-AM, Boston

iHeartMedia all-news WBZ-AM, Boston announces that Bill Flaherty is being promoted to director of programming and operations and Jay Borselle rises to news director, effective July 1. Flaherty takes over for Rob Sanchez – current program director and vice president of news, talkim and sports – who will transition into an innovation-focused consultant role at the end of June. iHeartMedia Boston SVP of programming Dylan Sprague comments, “Rob’s imvision has helped guide ‘WBZ NewsRadio’ towards becoming a digitally focused news organization. I’m glad that he will continue to be a part of our organization as he moves into the next part of his career.” Sprague adds, “Bill’s experience paired with his shared vision of the future makes him the obvious choice to succeed Rob as programim director. Jay is a consummate professional with a strong connection to the community, and we are thrilled to have him to lead our newsroom. I couldn’t be more excited about where ‘WBZ NewsRadio’ is headed with Bill and Jay at the helm.” Flaherty states, “I am excited to work with the best news staff in the business as we keep finding ways to make innovative changes to live local news. WBZ NewsRadio is combining its strong signal with an impactful social media presence to bring news and storytelling to people of all ages,” said Bill Flaherty.

Industry News

Top News/Talk Media Stories Over the Weekend

The 2024 presidential race and the expected entrance of Mike Pence and Chris Christie into the GOP primary race; the near collision of Chinese and U.S. warships in the Taiwan Strait; President Joe Biden’s fitness for office after his latest fall; the crash of a private plane in Virginia that prompted U.S. jet fighters to intercept it after it violated restricted DC airspace; LGBTQ activism and the blowback against Anheuser-Busch over the Bud Light-Dylan Mulvaney promotion; the expected release of a “mixed reality” headset at Apple’s Worldwide Developers Conference this week; and the deadly Indian train wreck were some of the most-talked-about stories in news/talk media this weekend, according to ongoing research from TALKERS magazine.

Industry News

Bonneville’s Brown Bowing Out

Bonneville’s Brown Bowing Out. Effective August 1, Tanya Vea will become Bonneville International’s president and chief operating officer, succeeding Darrell Brown, who announces his retirement. Brown states, “I’ve loved my time at Bonneville and it’s not easy to leave, but it’s the right time for me and my family. I’m grateful for the opportunity that I’ve had to associate with so many wonderful employees as we’ve workedim together to further Bonneville’s mission to be a positive influence on the communities we serve. We’ve grown as a company in our reach and impact. I know Tanya will take Bonneville to the next level – I’m thrilled for the future of the company under her leadership.” Vea comments that Brown has been, “an incredible mentor” and she is “so grateful for all that he’s done” for Bonneville. “He has led by example as a steward of the company and its resources. I will miss working with him, and I feel incredibly imfortunate to take on this role knowing that he has put the company in a position of strength. Bonneville is a special company. I’m committed to building on the foundation of those who have come before me and am focused on fulfilling our mission to be trusted voices in our communities. Our greatest strength is our team of talented people. I’m honored to be able to work with them to grow Bonneville for the future.” Brown’s tenure as Bonneville’s president began in December 2013. Before that, he possessed a similar title for McGraw-Hill Broadcasting Company. During Brown’s 28 years at McGraw-Hill, he worked in various sales and management capacities for ABC and Azteca America television stations. He currently is board chair for the NAB Leadership Foundation. Recently promoted to executive vice president of content and media operations, Vea oversees content strategy for all Bonneville markets. She commenced with Bonneville in 2010 as vice president of program development before being boosted to senior vice president/general manager overseeing the company’s Salt Lake City cluster. Currently on  NBC’s affiliate board and executive committee, Vea formerly worked in advertising and public relations.

Industry News

Audacy Announces Technical Operations Changes

Audacy promotes Clay Walker to vice president of content operations in which he’ll oversee a newly created content operations department. Audacy says Walker is now “responsible for content operations across the company to ensure innovation, standardization, and delivery of a premium product at the local, regional andim national levels.” The company adds that the content operations department is also responsible for developing the requirements and business objectives that drive the short and long-term goals and funding for content creation, curation, and operational systems. Walker has been serving the company as director of programming and imoperations for Audacy Greensboro. At the same time, Audacy says SVP of technical operations John Kennedy will oversee a refocused broadcast engineering function. The company says Kennedy “will manage and maintain Audacy’s acquisition, distribution and production equipment and solutions at the local, regional, and national levels, including Audacy’s network operations center. Audacy EVP head of programming Jeff Sottolano comments, “Clay has already proven himself to be an adept and innovative thinker as it relates to the evolution of our content production and distribution systems. I am excited to see him and John partner more closely with our central, regional and local content and technical operations teams.”

Industry Views

A Carefully Planned Moment of Spontaneous Magic

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imMichael Harrison, founder and publisher of TALKERS, and the man who invented the term AOR – let’s not forget – strongly requested that I share this story about a remarkable event we experienced. Michael describes it as the “greatest promotion” he ever witnessed at a non-commercial function involving broadcasters… so I really have no choice but to accommodate him.

Deep background: My wife Katie and I amazed each other that for all the zillions of hours of TV we watched, we agreed that this scene from X-Files (see the still below) was the best ever: https://youtu.be/wUL7y8AMeU8. This single realization rushed us to a marrying minister. Really, who falls in love over a common passion for a scene like that?

Married six years, I wanted to create a memorable event that would “promote” our marriage. I know! My mania dropped this idea in my brain-on-fire: Recreate that scene with the actual actors – LIVE! I had time. Six months to our anniversary.

William B. Davis, who plays “cancer man” on the series, owned an acting school in Oregon – it says so in hisim biography. I wrote him a letter inviting him to fly to New York to perform the scene live at our anniversary lunch at the National Arts Club. Two appealing prospects: Manhattan and the famous Club on Gramercy Park. Shockingly, he actually called and said if I would also fly his girlfriend in, he would do it! HE WOULD DO IT. Crap, now I had to do everything else. Invite all 200 wedding guests, stage a show, and not tell anyone that it was going to happen. Katie did not know.

But contacting the alien, Roy Thinnes, was harder. I didn’t want to call his listed agent because his listed agent would quote me a real performance price. But Roy was in a soap opera. From my days at ABC, I became friends with several stars of “General Hospital,” including the kindest person who ever Lived, Jackie Zeman. I called her and asked if she knows how to contact the alien. Miraculously, she said, “Oh I know Roy. I’ll tell him you’re going to call.”

One month out, I called Roy who thankfully lives in Westchester, New York. Roy answered the phone in a 20-ball voice… terrifying.  Skittishly, I told him my plan. LONG, PAINFUL PAUSE. Painful. Mr. Thinnes answered, “It would be good to see Bill [Davis] again.” He wanted nothing, neither a limo nor car fare.

Every guest from our wedding showed up including TV reporter Sandy KenyonBob Weinstein of Miramax (the good brother), Kurt and Terry Johnson of

Townsquare fame, Bob McAllan – partner in Press BroadcastingMichael Ewing and Jay Clark who saved my butt on several occasions, the most powerful people in the room, the owner and staff of The Bagel restaurant in Greenwich Village, TV whiz Edward Hersh and his wife Hillary and, of course, Michael Harrison. That’s a lot of pressure.

Working with a video savant, we found the “X-Files” scene, put it on a DVD and pretended to be ready to show it to the audience as a tribute to our happy marriage. Moments after it started, we made it look like it was skipping. Appearing disappointed and frazzled, I apologized to the crowd and stammered that, we would just have to perform it LIVE.  The two stars came from behind a curtain to gasps from the crowd and performed the scene. Wife was thrilled, guests were amazed. I was grateful.  It all worked.

Magic. Unexpected. Those are the ingredients of great radio. Unexpected comes from show prep content that stands out, doesn’t fit in. The difference between a person on the radio and a star on the radio is unexpected, surprising content. The stars showed up to the lunch because I asked them. I did not know them nor them me. I asked for what I wanted. And Magic. That’s your talent.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry News

Blake Fulton Named President for iHeartMedia Alabama Markets

iHeartMedia promotes Blake Fulton to market president for the Alabama markets of Birmingham, Tuscaloosa and Huntsville. Fulton has been serving with the company as a regional SVP of sales. iHeartMedia Midsouth Area president Ronnie Bloodworth says, “Blake will bring his energy and leadership skills to our teams andim help serve our clients, listeners and communities to be the best in the industry. I’m excited for the future.” Fulton comments, “The plan and vision the leadership team at iHeartMedia shared with me, along with the wildly talented teams in Birmingham, Huntsville, and Tuscaloosa, has me beyond excited about the days ahead. I can’t wait to collaborate, both internally and externally, to develop market leading content and drive results for the thriving business communities in these three amazing markets.”

Industry News

TALKERS News Notes

Audacy partners with nonprofit breast cancer organization Susan G. Komen for its four Milwaukee radio stations – including sports talk WSSP-AM “1250AM The Fan” – to become the official radio media sponsor of the organization’s Wisconsin division. The stations will unite to support Susan G. Komen with a “One in Eight” program spotlighting the fact that one in eight women will be diagnosed with breast cancer in her lifetime. On the eighth, eighteenth, and twenty-eighth day of each month, the stations will host a segment promoting healthy lifestyle behaviors. Audacy Madison and Milwaukee regional president Andrea Hansen says, “We’re proud to leverage our voice to inspire local community members to support the cause to end breast cancer in ways that unite Milwaukee and deliver much-needed funding. Susan G. Komen is the leader in breast cancer research and the fight to find a cure and we’re thrilled to team up with them to champion their mission.”

City College of New York-owned non-commercial station WHCR-FM is airing a new, weekly radio programim hosted by Barbara Askins, president & CEO of the 125th Street Business Improvement District. The title of the show is “125th Street & Beyond” and focuses on the organization’s mission. WHCR general manager Angela Harden comments, “It is also a show about the relationships the 125th St. BID is building with New York City agencies and with BIDs around the world. Perhaps no neighborhood in New York City is as storied as Harlem, long the capital of Black culture in the United States. It’s a name known around the world. And now 125th Street has its own show. I am honored to host the show and look forward to welcoming many voices that support the betterment of Harlem.”

Industry News

KWAM, Memphis Nabs Regional Murrow Award

Starnes Media Group’s news/talk KWAM, Memphis “The Mighty 990” wins its first Regional Edward R. Murrow Award from the RTDNA, in which it was recognized for its digital platform. Starnes Media Group owner Toddim Starnes comments, “When I bought KWAM I promised our listeners that we were going to bring fair and balanced journalism back to the radio. I’m incredibly proud of our dedicated and hard-working team of broadcasters at KWAM.”

Industry News

News Pro Steve Clawson Dies at 64

Career news pro Steve Clawson has died at the age of 64. Clawson was most recently serving as managing editor and anchor for Skyview Networks. The company says of Clawson, “After beginning his career at WTRX in Flint, Michigan, he came to Arizona where he was a radio journalist at KTAR and KFYI, an assignment editorim at FOX’s KSAZ, a producer at PBS’s KAET, and whose voice was prominently featured in the 1989 award-winning documentary, Roger and Me. In 2018, Steve joined Skyview Networks’ Arizona and California News Radio teams, where he covered many news stories, including political elections and a recent interview with newly elected Arizona Governor, Katie Hobbs. Skyview Networks VP, news Jeff Scott says, “In addition to being an outstanding broadcaster and journalist, Steve was a wonderful person, with a kind word and a smile for everyone he encountered. I feel incredibly lucky to have known him for more than three decades, and for having worked alongside him at KTAR, KSAZ, and for the past several years at Skyview Networks. Please keep Steve in your thoughts and know that we will do our very best to carry on his tradition of excellence and service.”

Industry News

Save AM Radio in Cars Legislation Introduced

The bill – sponsored by a bi-partisan, bi-cameral group including Senators Ed Markey (D-MA), Ted Cruz (R-TX),Tammy Baldwin (D-WI), Deb Fischer (R-NE), Ben Ray Luján (D-NM) and J.D. Vance (R-OH), and Representatives Josh Gottheimer (D-NJ-5), Bruce Westerman (R-AR-4), Tom Kean, Jr. (R-NJ-7), Rob Menendez (D-NJ-8) and Maria Gluesenkamp Perez (D-WA-3) – would “direct federal regulators to require automakers to maintain AM broadcast radio in their new vehicles at no additional charge.” Specifically, the bill would do three things: 1) Direct the National Highway Traffic Safety Administration (NHTSA) to issue a rule that requires automakers to maintain AM broadcast radio in their vehicles without a separate or additional payment, fee, or surcharge; 2) Require any automaker that sells vehicles without access to AM broadcast radio before the effective date of the NHTSA regulation to clearly disclose to consumers that the vehicle lacks access to AM broadcast radio; and 3) Direct the Government Accountability Office (GAO) to study whether alternative communication systems could fully replicate the reach and effectiveness of AM broadcast radio for alerting the public to emergencies. NAB president and CEO Curtis LeGeyt comments, “NAB commends Sens. Markey, Cruz, Baldwin, Fischer, Luján and Vance, and Reps. Gottheimer, Westerman, Kean, Menendez and Gluesenkamp Perez, for their leadership in advocating for AM radio listeners. This legislation ensures that the tens of million Americans who depend on AM radio for news, entertainment and critical safety information each month can continue to have access to this reliable communications medium. As the backbone of the Emergency Alert System, AM radio is instrumental in promptly disseminating vital information across all mediums during crises, ensuring that communities remain safe and well-informed. America’s local broadcasters applaud the bill’s authors and supporters for recognizing AM radio’s critical role in our nation’s public safety infrastructure.”

Industry News

Cumulus Announces Modified Dutch Auction to Purchase Class A Common Stock

Cumulus Media Inc reveals in a filing with the Securities Exchange Commission that it is commencing a “modified Dutch auction” tender offer to purchase up to $10 million of shares of its Class A common stock, or such lesser number of shares of its Class A common stock as are properly tendered and not properly withdrawn, at a price not greater than $3.25 and not less than $2.85 per share of Class A common stock, to the tendering shareholder in cash, less any applicable withholding taxes and without interest (the “Offer”). Theim Offer will expire at Midnight, New York City time, at the end of the day, on June 9, 2023 (the “Expiration Date”), unless extended or earlier terminated by Cumulus. The “modified Dutch auction” allows shareholders to select the price, within a price range specified by Cumulus, and the number of shares they are willing to sell at that price (or, should a higher price be determined as the “purchase price,” such higher price). The Offer is being made under Cumulus’s previously announced $50 million share repurchase program. The purchase price will be the lowest price per share (in increments of $0.05) of not greater than $3.25 and not less than $2.85 per share, at which shares have been properly tendered and not properly withdrawn, that will enable Cumulus to purchase the maximum number of shares having an aggregate purchase price not exceeding $10 million (or, if the Offer is not fully subscribed, all shares properly tendered and not properly withdrawn). Promptly after the Expiration Date, Cumulus will, on the terms and subject to the conditions described in the offer to purchase, determine the single per-share purchase price that Cumulus will pay, subject to proration and conditional tender provisions, for shares properly tendered at or below the purchase price in the Offer and not properly withdrawn, and accepted for payment, taking into account the number of shares tendered pursuant to the Offer and the prices specified, or deemed specified, by the tendering shareholders.

Industry Views

Attracting Younger Demos

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Reaching younger listeners requires a combination of topics, pacing, and production values. As a consultant, when launching talk stations the client had an opportunity to identify the target demo.  Based on their target, the station was built to own that demo.  To attract a specific target, they followed these steps:

— Identify the target listener: sex, age, preferences and which stations are they currently listening to?

— Commit to attract the specific listener 24/7. A music station can’t win if it plays Taylor Swift in the morning and Pavarotti at night. Consistency of all format elements delivers a consistent audience profile.

— Topics. From experience, younger listeners have no time for theoretical discussions of politics or the contents of the op-ed page. Any op-ed page. Topics must be based on urgent, current eye-level aspects of a younger person’s life in order to attract them to a radio show. On “Sterling On Sunday” I mentioned that my 14-year-old daughter was going into the slime business. That was followed by 10 lines lit of 30-year-old fathers who were coaching their 14-year-olds on managing a – slime business!

Respect that whatever topic the target listener cares about is an important, serious topic. 

— Production. The competition for younger listeners are music stations. The production on your station should be as good or better than any music station. That means, no stale promos, they have to be freshened every day, or every hour.

— Pace. Match the pace of the life of your target listener. If you want to reach a 30-year-old (and you can), remember that they have to drop off the kids at school, get milk, take the back way to get to work on time and make that call to the dentist – all between a given moment and your next weather report. Kudos to Bill Wills morning host on WTAM, Cleveland who delivers a fast-fast-paced show – worth a listen.

When taking phone calls, screen them for age. Let the caller say one thing and then bye. The more calls you take the more calls you’ll get. The shorter the calls, the younger the callers will be. And PLEASE do not thank callers for “holding on.”

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry News

Facebook Postings: Rock Radio Legend Mary Turner Has Died

At the time of this publication’s posting of the story, reactions from a number of her radio colleagues on Facebook indicate that just a half-year after the death of her husband, Westwood One and PodcastOne founder Norm Pattiz, legendary radio personality and dedicated substance abuse counselor Mary Turner has died. Turner was one of the top personalities at the iconic album rock powerhouse KMET, Los Angeles, where she served on-air between 1972 and 1982. She later achieved national radio prominence hosting theim Westwood One syndicated series “Off The Record With Mary Turner” in which she presented interviews with and personality profiles of some of the biggest musical stars of the day. Turner and Pattiz were married in the early 80s and the two shared what friends described as a happy relationship until his death this past December at 79 due to throat cancer. Turner had her own health issue battling substance abuse in the early 90s, which she bravely overcame. She became a UCLA-certified drug and alcohol counselor and received a Ph.D. in clinical psychology. She went on to be appointed chairwoman of the Betty Ford Center at Eisenhower Hospital in Rancho Mirage. TALKERS publisher Michael Harrison, who worked with Turner at both KMET and Westwood One says, “Mary Turner was one of the main pillars upon which the great KMET was built.  Nicknamed ‘The Burner,’ she was a pioneer in album rock radio and an iconic role model for women in the industry.  She was solid on the air – providing music fans a panoramic window into the culture.  She related to artists with an authenticity that engendered trust and they really opened up to her.”  As of press time, further details on this story are not available.