The presidential race/latest polls/U.S. accuses Russia of trying to influence election; Israel-Hamas tensions/protests; the Russia-Ukraine war; the economy/inflation; the migrant crisis; and a former NY State official accused of spying for China were some of the most-talked-about stories in news/talk media yesterday (9/3), according to ongoing research from TALKERS.
Michael Berry has been added to Premiere Networks all-star line-up of nationally-syndicated talk talent. Effective October 7, Houston’s top-rated talk show host will be available to stations nationwide on a two-hour weekday evening program. Currently heard on 25 affiliates in independent syndication across the U.S., “The Michael Berry Show” will continue to originate from iHeartMedia Houston’s NewsRadio 740 KTRH in the 5:00 pm to 7:00 pm CT weekday timeslot. “The Michael Berry Show” features the colorful radio personality and “Czar of Talk” as he discusses news, politics, and culture with his insightful and straightforward commentary that’s accessible to a broad range of listeners. 
“I’m fired up to join the team that brought Rush Limbaugh, my hero, to America, alongside my talented friends Clay Travis, Buck Sexton and Jesse Kelly, and legends like Sean Hannity and Glenn Beck,” Berry tells TALKERS. “Being a part of the talk radio industry is already a literal dream come true, but being supported and represented by Premiere, the best in the biz, is big time.” “Michael has become one of the top voices in the world of talk radio, and we’re excited to expand his program to even more stations across the country,” said Julie Talbott, president of Premiere Networks. “His relatable style, keen intellect and deep connection with listeners drive success for affiliates and sponsors alike, which are qualities we look for in our syndication partners.” Ranked at a lofty #7 on the TALKERS Heavy Hundred, Berry is one of the most original conservative voices in talk media. With a career spanning over two decades, his radio journey began in 2005 with his weekend program, “Michael Berry’s Real Estate Review,” on NewsRadio 740 KTRH. His success led to a weekday talk show on Talk Radio 950 KPRC, where he quickly gained a loyal following. During that time, he also hosted various timeslots on KPRC, in addition to serving as operations director for KTRH, KPRC, and KBME from 2007 to 2011. Before his radio career, Berry served as a three-term Houston City Council member and Mayor Pro Tem. During his tenure, he was named “Councilman of the Year” by the Houston Police Officers Union. He holds a B.A. in Political Science from the University of Houston, a J.D. from the University of Texas School of Law, and an LL.M. in International Commercial Law from the University of Nottingham. He has worked as an attorney, real estate developer, and restaurateur. Berry is a passionate supporter of veterans’ causes serving as the national spokesman of Camp Hope, which assists veterans and their families beating PTSD. He does an annual drive for St. Jude Children’s Research Hospital and hosts an annual adoption and fostering special, as well as yearly specials focused on mothers, fathers, veterans, law enforcement and teachers. Berry resides in Houston with his wife, former Texas Secretary of State, Nandita Venkateswaran Berry, who hails from India, and their two sons, both of whom were born in Ethiopia. For more information, click here to visit his website. https://michaelberryshow.com/ Stations interested in “The Michael Berry Show” should contact Premiere Networks affiliate sales at affiliates@premierenetworks.com.
The presidential race was the dominant topic in news/talk media over the long holiday weekend, including continuing analysis of the recent Harris–Walz CNN interview and escalating outrage over the Trump Arlington National Cemetery incident. This was followed by the massive protests in Israel, the Russia-Ukraine war, the hotel workers strike, the economy-inflation, and the migrant crisis which were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS.
The presidential race including the mic muting debate and CNN interview with VP Kamala Harris and Gov. Tim Walz was the most talked-about story in news/talk media this week landing atop the Talkers TenTM. At #2 this week was the Arlington National Cemetery incident; At #3 former president Donald Trump’s legal issues; the economy with a focus on inflation at #4; the migrant crisis at #5; Israel-Hezbollah tensions at #6; and the Russia-Ukraine war at #7. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS. It is published every Friday at Talkers.com. See this week’s complete chart here.
WBUR, the leading public radio station in Boston, has named Tiziana Dearing as host of its “Morning Edition” show beginning September 18. Dearing is a familiar voice to the station’s large, loyal audience, currently hosting the midday show, “Radio Boston.” In an article published on the station’s website, it was reported that in an internal announcement yesterday (8/28), WBUR CEO Margaret Low praised Dearing as a “singular talent – an extraordinary host with deep ties to this city and region.” Dearing states she has loved hosting “Radio Boston” and now looks forward to the opportunity to “meet a huge swath of Greater Boston as they get up and start their day.” She said, “It’s a tremendous privilege and it’s a tremendous responsibility.” The transition at one of Greater Boston’s most listened-to radio shows follows the departure of Rupa Shenoy, after she was unable to reach an agreement with the station this summer to extend her contract. Before that, Bob Oakes led the show for nearly three decades. The program features news, commentary and interviews with local, regional, and national officials and newsmakers. An example of the power of public radio, WBUR has jockeyed for first place in the 6:00 am to 9:00 am time slot this year with WBZ-FM (98.5 The Sports Hub) among the prized 25-54 age demographic. (Photo by Li Linder.)
The presidential race; the debate “to mute or not to mute” debate; the Trump team Arlington National Cemetery incident; Trump’s legal issues; the Facebook-Covid-19 censorship Zuckerberg revelation; Israel’s West Bank raid; and the late-summer heatwave affecting parts of the U.S. were some of the most-talked-about stories in news/talk media yesterday (8/28), according to ongoing research from TALKERS.
Cumulus Media names Erik Gee program director and morning drive host at sports talk KQSM-FM,
Fayetteville, Arkansas “92.1 The Ticket.” Gee most recently served as assistant program director and co-host of the “Pat Jones Show” on KYAL-FM, Tulsa. Cumulus Fayetteville regional VP and market manager Keith Liesmann says, “Erik’s depth of experience and passion for sports make him a perfect fit for our station. We are thrilled to have him on board and can’t wait for our listeners to experience his insight and energy every morning.” Levi Peckenpaugh will serve as producer for the morning drive program.
iHeartMedia names Judy Copier regional president for the Orlando/Melbourne market that includes talk
WTKS-FM and news/talk WFLF-AM in Orlando and news/talk WMMB in Melbourne. Copier most recently served the company as metro president in Salt Lake City. iHeartMedia division president Tom McConnell says, “Orlando/Melbourne is an important market for iHeartMedia with incredible growth potential. Judy is an exceptional leader and has delivered strong results in a number of executive roles. I am confident she will build upon the market’s incredible success and strong reputation with its listeners, advertising partners and the community.”
The presidential race; Jack Smith files a new indictment against Donald Trump; the Trump team Arlington National Cemetery incident; a federal judge pauses the Biden administration’s citizenship pathway for undocumented immigrants married to U.S. citizens; Meta’s Mark Zuckerberg says Biden administration pressured Facebook to censor COVID-19 content; Israel launches a West Bank raid; January 6 rioter sentenced to four years in prison; and the late-summer heatwave affecting parts of the U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.
The presidential race, the debate microphone disagreement, RFK, Jr’s endorsement of former President Donald Trump, the polls, the economy, the migrant crisis, the Israel-Hamas war, and the Russia-Ukraine war were some of the most talked-about stories in news/talk media yesterday (8/26) according to ongoing research from TALKERS.
Last week, Podcast Movement was held in Washington, D.C. The conference featured speakers from the podcast industry who discussed the latest news and insights covering content, advertising, and podcast promotion. The Cumulus Media / Westwood One Audio Active Group® presented a keynote at the event along with Amplifi Media and System1. The topic of the discussion was “Unleashing the Power of Effective Audio Promos” and included findings from a study conducted in partnership with Knit, a survey platform that collects video responses. This week’s blog summarizes:
• Most podcast listeners are open to finding a new podcast: The majority of podcast listeners say they are at least open to finding a new podcast, if not actively searching. Only 15% of podcast listeners say they don’t try new podcasts.
• Context matters: Respondents said a good podcast promo is one that is relevant to the podcast it’s on when it is being promoted. Podcast promos that don’t match the context of the podcast are deemed as “bad” and sometimes consumers even zone out.
• Showmanship is important: Video respondents said that being entertaining in podcast promos is a good way to capture their attention.
The aftermath and analysis of the Democratic National Convention; the presidential race; RFK, Jr’s endorsement of former President Donald Trump; the escalation of the Israel-Hamas War; the economy; and the mpox outbreak in Africa were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS.
Audacy Adds New Players to Its Talent Roster at BetQL Network. 
Audacy has announced a series of weekday programming updates for BetQL Network, the company’s network of sports betting content heard across its broadcast portfolio and digital platforms. Joining the network are Brad Evans, Sam Panayotovich and Femi Abebefe. Evans, a Fantasy Sports Writers Association Hall of Famer with nearly two decades of experience at Yahoo! Sports, Bally Sports and SiriusXM, will join Ryan Horvat on “BetMGM Tonight” (weekdays 7:00 pm to 11:00 pm ET). Panayotovich, recently a sports betting analyst for FOX Sports and NESN, will team up with Joe Ostrowski on “BetQL Daily” (weekdays 9:00 am to 12:00 pm. ET). Panayotovich also has experience with WGN Radio, NBC Sports and VSiN, and previously worked with Ostrowski on the original “Chicken Dinner Podcast.” Abebefe joins Nick Kostos on “You Better You Bet” – the #1 sports betting live show and podcast in the country (weekdays 3:00 pm to 7:00 pm ET). Abebefe joins BetQL Network from VSiN and previously served as a local sports anchor for KOMO-TV, Seattle. Evans succeeds Trysta Krick, who will continue as a contributor to Audacy’s 670 The Score in Chicago. Abebefe succeeds Ken Barkley, who recently announced his departure from the network.
Bold Gold Foundation Annual Event to Focus on “Enduring Importance of the American Revolution.” 
The non-profit arm of the Bold Gold Media Group, the Bold Gold Broadcast & Media Foundation, which supports educational programs that help students prepare for careers in broadcast journalism, has announced this year’s signature event will feature author and historian, Jack Warren, as keynote speaker. Warren’s recent book, “Freedom: The Enduring Importance of the American Revolution” will serve as this year’s theme. Attendees will receive a complimentary signed copy of the book. The Ninth Annual Event and Dinner will be held on Friday, September 20th at 6:00 pm in the Keystone Grand Ballroom at Mohegan Pennsylvania in Wilkes-Barre, PA. Bold Gold president (and former TALKERS Humanitarian of the Year award recipient) Vince Benedetto tells TALKERS, “This year’s event will be an uplifting and inspirational examination of the extraordinary beginnings of the United States. The American Founding continues to be one of the most shining moments in human history, and its continued understanding is critical to the preservation of our civilization. We’ll also be highlighting and celebrating the enduring importance of our cornerstone rights of free speech and a free press.” The Bold Gold Foundation will also be honoring Northeast Pennsylvania business leader and philanthropist, Christopher Hackett, with The Atlas Award for Citizenship. Those interested in attending or sponsoring the event can make reservations online at: www.BoldGold.org. A limited number of complimentary tickets are available for students interested in a career in broadcast media, as well as for military members and first responders. Contact the Bold Gold Foundation for additional information.
The Democratic National Convention was the most talked-about story in news/talk media this week landing atop the Talkers TenTM including a wide array of issues connected to the presidential race. At #2 this week was the economy including inflation and jobs, followed by the U.S. migrant crisis at #3, the Israel-Hamas war at #4, and the Russia-Ukraine war at #5. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS. It is published every Friday at Talkers.com. See this week’s complete chart here.
IBS National Conference Set for 2025. The Intercollegiate Broadcasting System (IBS) has announced its annual conference will be coming back to New York City next year. Set for March 7-8, 2025, the nation’s longest running, largest and most important gathering of college radio broadcasters will be held again at the Sheraton Times Square in the heart of Manhattan. Organizers have plans in the works for activities like additional sessions and tours during the day on Thursday, March 6 as well. Early registrants can save big bucks. $109 per person for up to 10 attendees, then the rest of your staff goes for free! This offer ends October 15, (and then prices and group deals go up). TALKERS publisher Michael Harrison, who was a featured speaker at last year’s conference says, “One of the most dynamic scenes in radio today connecting the present with the future is playing out on college campuses across the nation. Professional broadcasters interested in the future of this medium and industry should attend this event. I always come away from it invigorated and inspired.” For more info on IBSNYC 2025, please click here.
Sterling Shines in Philly. In the first two months since the debut of “Sterling Every Damn Night” on WPHT, Philadelphia, the quirky 9:00 pm – 12:00 midnight talk show hosted by Walter M Sterling (a.k.a. legendary media consultant Walter Sabo) has been gathering jaw dropping metrics. The show has delivered five times the total share of audience 12+ since the same time last year and has proven to be formidably competitive in every key news/talk radio demo. What makes it so interesting on an industry level is its departure from the standard left-right partisan politics that dominates the news/talk format. It covers what is described as “nightly life” – such as the trouble with customer service, in-laws, schools, and romance. What one talks about with their best friends is what the show discusses. Features on the show include listener calls, plus “People of Walmart,” “True Detective Stories,” and new perspectives on current events: Sterling had the first interview with a citizen of Ukraine while bombs were going off, and a Tel Aviv bus driver sharing thoughts on America’s alleged lack of support for Israel. The show is designed for guards up all night in the building lobby, people getting done with second shift, going on third shift, cramming for finals or trying to get the baby to sleep. This is a show that deserves radio industry attention.
The Democratic National Convention, the presidential race, the economy with a focus on inflation and jobs, the U.S. migrant crisis, the Israel-Hamas war, the Russia-Ukraine war, and mpox were some of the most talked-about stories in news/talk media yesterday (8/21) according to ongoing research from TALKERS.
Audacy’s legendary station 830 WCCO, Minneapolis is planning a series of special endeavors to celebrate its 100th anniversary, including a double album with commemorative content, a gubernatorial proclamation and a grand centennial event. As part of its century-long “good neighbor” heritage, WCCO will also donate the proceeds from the double album release and centennial event to four of its non-profit partners: Disabled American Veterans Minnesota (DAVMN), Second Harvest Heartland, Union Gospel Mission Twin Cities (UGMTC), and the National Marrow Donor Program (NMDP). “As we honor 100 years of being a local and regional broadcasting leader, we’re not just reflecting on our past legacy, but also spotlighting the community’s continuous support,” says Brad Lane, station brand manager and program director. “Our centennial events and philanthropic efforts are testaments to 830 WCCO’s enduring commitment to positively impacting Minnesota!” Tomorrow (8/22) WCCO will launch its 100th anniversary double album, offering 88 minutes of audio spanning WCCO’s colorful history. Each vinyl will include a unique digital download code with the audio and bonus content, including an additional eight hours and 30 minutes of outtakes, tributes, memories and over 200 images. Gov. Tim Walz (and Democratic VP nominee), has officially designated August 30 “8-3-0 Day,” and the station is gearing up to fill the day with festivities, including live broadcasts and in-person appearances at the Minnesota State Fair from WCCO’s talent alumni, who will share their favorite station stories. Longtime personality Chad Hartman will throw the first pitch at Target Field prior to the Twins game against the Toronto Blue Jays. On October 21, WCCO will host a centennial celebration at the Chanhassen Dinner Theatre, featuring a live show with current and former talent. The station will continue to air “100 Days, 100 Moments Presented by General Mills,” a series of vignettes highlighting the most significant events and personalities heard on-air over the years. For more information about WCCO’s 100th anniversary celebrations, please visit here.
Cumulus Media’s Westwood One Presents National Audio Coverage of the 2024 College Football Season. Westwood One will present national audio coverage of the 2024 college football season. Highlighting Westwood One’s schedule of 16 regular season games will be matchups with top-20 teams including the University of Georgia, Ohio State University, the University of Texas, the University of Oregon, the University of Mississippi (Ole Miss), the University of Alabama, the University of Missouri, the University of Tennessee, Clemson University, and defending national champion, the University of Michigan as well as the Black College Football Hall of Fame Classic between Virginia State University and Benedict College. Postseason games will include the SEC Championship Game, the annual Army vs. Navy Game, and the FCS Championship. In his first year with Westwood One, Nate Gatter will serve as play-by-play announcer. He will be joined by former University of Minnesota tight end and eight-year NFL veteran Derek Rackley, in his 11th season with Westwood One.
Eric Trump Tells WPHT, Philadelphia Host Dom Giordano the DNC is “Dark.” With Pennsylvania being such an important swing state in the presidential race, WPHT, Philadelphia 12:00 noon – 3:00 pm host Dom Giordano’s program has been a major destination for prominent Republicans on the campaign trail. On Monday (8/19), Giordano (“the dean of Philadelphia talk radio”) hosted GOP VP nominee J.D. Vance and yesterday (8/20), he was visited by Eric Trump. Trump, whose wife Lara Trump is co-chair of the Republican National Committee, told Giordano, “Compared to the positivity of the RNC, the DNC was all so dark, depressing and unbearable [for Lara and I] to watch.”
Sports Betting Network, VSiN Adapts Management Structure to Support Rapid Expansion. 
VSiN, The Sports Betting Network, has announced updates to its leadership, including the promotion of Miles Gwyn to COO. In this new role, Gwyn will manage the network’s day-to-day operations, overseeing content production, distribution and advertising partnerships, technology, compliance, and infrastructure.
As part of this new management structure, Brian Musburger takes the role of president/chief business officer and Bill Adee becomes CEO. In addition, VSiN has promoted Stephanie Kamerschak to executive producer, responsible for overseeing talent schedules, managing producers and associate producers, and arranging promotional content across platforms. Most recently, Kamerschak was coordinating producer at VSiN and previously held senior producer roles at DraftKings and ESPN.
The Democratic National Convention, the presidential race, the economy, the U.S. migrant crisis, Ukraine’s incursion into Russia, and Gaza cease-fire talks were some of the most talked-about stories in news/talk media yesterday (8/20) according to ongoing research from TALKERS.
The most recent blog post from the Cumulus Media | Westwood One Audio Active Group reveals data from research indicating that heavy AM/FM listeners and heavy podcast listeners “spend significantly more on home improvement than heavy TV viewers.” Other takeaways from the research include: 1) Audio is an ideal
media platform to tout home improvement e-commerce as heavy AM/FM radio and podcast listeners are more likely to shop online; 2) AM/FM radio generates significant incremental reach for home improvement TV campaigns: Recent TV campaigns for The Home Depot saw significant lift in reach with the addition of AM/FM radio, especially among younger demos; 3) AM/FM radio generates three times the sales lift of TV in a historic Nielsen TV and AM/FM radio sales effect study for a home improvement retailer; and 4) Home improvement media plans are overweight on linear TV and underweight on audio: The optimized plan should consist of 45% AM/FM radio, 30% linear TV, and 24% podcasts. See the blog post here.
Lotus Communications will debut “FOX Sports 104.7 FM and 890 AM” on KSAC-AM/K284CM, Sacramento
on Monday, September 2. The new sports talker will feature the FOX Sports Radio lineup in addition to the Sacramento-based program, “The Rob, Anybody, and Dawn Show,” (Rob Williams and Dawn Rossi) in morning drive. Station general manager Kurt Bagelmann says, “Lotus is ecstatic to deliver a game-changing experience to Northern California listeners by combining the market’s most iconic morning show, ‘Rob, Anybody & Dawn,’ with the powerhouse lineup of FOX Sports Radio. This dynamic one-two punch, now available for the first time on both AM and FM, is poised to redefine the sports radio landscape in Sacramento.”
The presidential race and the Democratic National Convention; the economy; the U.S. migrant crisis; Gaza cease-fire talks; Ukraine’s incursion into Russia; Iran accused of hacking Donald Trump and Kamala Harris campaigns; former U.S. Rep. George Santos pleads guilty to identity theft and wire fraud; and Phil Donahue dies at 88 were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.
By Holland Cooke
Consultant
X – which most people I hear still call “Twitter” – is a great way to attract new ears.
Tips:
— Write a stack of Tweets for each episode, and post at intervals, so you’re not further-down readers’ feeds then they are scrolling.
— Use # and @ to attract those with affinity to your subject and/or guest.
And don’t Tweet like Trump
4 reasons why:
— Relentless negativity gets old quickly. We all know, and seek to avoid, someone whose glass is ALWAYS half-empty. Don’t be him or her.
— Bellicose braggadocio gets old even quicker. And “I,” “I,” “I,” “me,” “me,” “me” emulates an unfortunate talk radio caricature podcasters want to avoid.
— Millennials – heavy podcast consumers — are repelled by acrimony and seek consensus.
— Once it’s out there, you can’t take it back… even if you delete-the-Tweet. The Library of Congress archives all Tweets, and they’re not the only ones. Those who don’t wish you well may have screen-grabbed what you posted… something politicians learn the hard way when their words show up on opponents’ campaign commercials. And we’ve all read radio trade press reports of DJs and talkers who’ve been fired for social media faux pas.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn
The presidential race and this week’s Democratic National Convention; the economy; Ukraine’s incursion into the Kursk region of Russia; the negotiations over a cease-fire in Gaza; GOP report accuses Joe Biden of “impeachable conduct”; George Santos expected to plead guilty to federal charges; charges in the death of actor Matthew Perry; and the mpox outbreak in Africa were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS.
ABC Audio has won three Edward R. Murrow Awards. In the “Continuing Coverage” category, it wins for “Start Here: Israel-Hamas War,” while “Reclaimed: The Forgotten League” takes honors for “Excellence in Writing.” In addition, “Start Here: On the Brink” is an award winner in the “News Documentary” category.
GROWING TREND: The practice of utilizing audio and video clips from other broadcasts as a talk media programming element to serve as segment thought-starters or guide posts to move things forward has been growing over the years and according to TALKERS research is now being regularly employed by a majority of online talk video and on-air talk radio hosts as a standard “format.” Described by TALKERS publisher Michael Harrison as “clip jockeys,” these hosts have, according to Harrison, “turned the practice of using what used to be described as a form of ‘actuality’ into the foundation of their programs.” This practice of using ‘clips’ is quite prevalent on YouTube where it has become regular fare – although radio hosts have been doing audio versions of it for years. Harrison continues, “The most widely-used sources of this ‘borrowed’ clipped material are FOX News Channel, CNN, MSNBC, and Newsmax among others including ‘legacy’ media operations.” “However,” Harrison adds, “even legacy network programs – especially late night talk shows – have begun utilizing the practice,” But is it legal infringment? Are clip jockeys and their platforms in violation of intellectual property rights? According to TALKERS VP/associate publisher and media attorney Matthew B. Harrison, “Broadcasters can share their online finds with their audience – and there is a public interest to allow for that – whether in the form of commentary, news, art, and instruction. But these same broadcasters need to be cognizant that if they are going to be presenting something that isn’t their own work, it needs to be done in a way that does not interfere with the originating platform’s or news organization’s ability to reap the rewards for their creation. Giving the audience the bulk of another’s creation, leaning on the goodwill of their talents for your own audience, does not usually lead to increased time spent viewing for the creator and in such a scenario those actions would be interfering with their ability to make a living and that goes against the spirit of fair use and the justification to share in the first place.”
The presidential race was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the Economy and the announcement that prescription drug costs will be lowered, followed by the U.S. migrant crisis at #3 and the various primary races at #4. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS. It is published every Friday at Talkers.com. See this week’s complete chart here.
The presidential race; the economy; the U.S. migrant crisis; the Israel-Hamas war and the $20 billion U.S.-Israel weapons deal; the Russia-Ukraine war; Hunter Biden’s Burisma allegations; Columbia University president Minouche Shafik steps down; western wildfires & Tropical Storm Ernesto; and the mpox outbreak in Africa were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.
In this week’s Cumulus Media | Westwood One Audio Active Group blog post, a number of studies measuring attentiveness (defined as the degree to which those exposed to the advertising are focused on it)
reveal that AM/FM ads far outperform most social media ads. For example, the firm Adelaide found that for revery $1,000 spent on AM/FM ads it would require spending $2,635 on Facebook ads for the same amount of attentiveness. However, it also found that just $698 of YouTube ads would yield the same degree of attentiveness as $1,000 of AM/FM advertising. The blog post also addresses the myth that video ads are necessarily more effective than audio ads. See the full blog post here.
The presidential race; Iran allegedly hacks Trump campaign emails; the economy; the primary race involving U.S. Rep Ilhan Omar; the U.S. migrant crisis; Israel and U.S. prepare for Iran attack; Ukraine’s incursion into Russia; and Tropical Storm Ernesto gains strength were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.
iHeartMedia names Angela Reed SVP, Inside Sales Division. The company notes that the Inside Sales Division is a team of nearly 100 full-time employees and over 75 account executives that offer iHeart’s suite
of broadcast, events, digital and podcast products to advertisers across all markets. In this role, Reed will manage iHeartMedia’s largest individual sales team and create advertising opportunities for brands and iHeartMedia partners across the company’s array of platforms including radio broadcasting, digital, mobile, outdoor, live concerts and events and more. iHeartMedia president of multimarket partnerships Julie Donohue says, “We’re thrilled to welcome Angela and her extensive experience to iHeartMedia. We know she’ll make an immediate positive impact as SVP of our Inside Sales Division, a key role in keeping our company thriving and broadening our reach even further.” Reed most recently served as chief sales officer at Miradore, a purveyor of mobile device management software.
Beasley Media Group announces that Lamar Smith is promoted to director of corporate engineering for the company. Smith has been with the company since 2011 and most recently served as vice president of
engineering. In his new role, he will be responsible for overseeing all engineering activities across Beasley’s 57 radio properties throughout the United States. Beasley CEO Caroline Beasley comments, “Lamar’s commitment, dedication and experience are exactly what we need as the organization continues to evolve and innovate into the future.” Smith, who will remain based in Charlotte, says, “Many thanks to Caroline and the Beasley family for this incredible opportunity. I look forward to being able to lead the engineering division as the company continues to evolve for years to come.”
The presidential race; financial markets activity and the U.S. economy; Iran allegedly hacks Trump campaign emails & break-in at Trump Virginia campaign office; Ukraine’s ongoing incursion into Russia; Israel and the U.S. prepare for Iran strike; summer wildfires in California, Colorado and Greece; and a 4.4 magnitude earthquake shakes Los Angeles were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.