Industry News

WABC, New York Adds Roger Stone Show to Sundays

Political strategist Roger Stone joins the staff of WABC, New York for a one-hour, weekly show that airs Sundays at 3:00 pm. Stone was convicted of obstructing a congressional investigation into Trump’s 2016 campaign and possible ties to Russia, but his sentence was commuted by Trump. Stone’s program debuted onim June 11 with an interview with the former president. Red Apple Media CEO John Catsimatidis says, “Roger’s impressive career has established him as a prominent figure in American politics. His wealth of experience offers an insider’s view into the political landscape, providing listeners with rare behind-the-scenes insights, razor-sharp analysis, unparalleled insights, and dedication to the truth will captivate audiences worldwide,”

Industry News

Jeff Katz Guest at Virginia Governor’s Father’s Day Reception

Pictured here is WRVA, Richmond afternoon drive host Jeff Katz (right) with Virginia First Lady Suzanneim Youngkin (left) at the Virginia Executive Mansion where he attended Governor Glenn Youngkin’s first-ever Governor’s Father’s Day Reception. Katz volunteers with the Fatherhood Foundation of Virginia and holds the fundraising record for that organization. In addition to raising funds, Katz serves as a volunteer teacher for first time fathers, fathers to special needs children as well as fathers who are incarcerated.

Ratings Takeaways

May 2023 PPM Ratings Takeaways – Part One

imMay 2023 PPM Data – Information for the May 2023 ratings period has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

Nielsen Audio’s May 2023 sweep covered April 27 – May 24.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are April 2023 – May 2023 (6+). 

NEW YORK

News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” steady at 3.7, #10 to #11

iHeartMedia-owned WOR “710 – The Voice of New York” 1.9 – 1.7, -.2, continues at #18

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 4.5 – 4.3, -.2, repeats in seventh-place

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 2.9 – 2.8, -.1, stays at #13

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 3.2 – 3.0, -.2, stagnant at #12

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM unchanged at 3.8, ninth to eighth

Number One 6+: iHeartMedia adult contemporary WLTW, seventh month in a row, 7.6 – 8.4, +.8

Largest 6+ April 2023 – May 2023 Increase: adult contemporary WLTW (+.8)

Largest 6+ April 2023 – May 2023 Decrease: Spanish tropical WSKQ (-.5) 

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” flat at 4.3, fourth to fifth

News: Audacy-owned KNX-FM “News 97.1” 2.9 – 2.8, -.1, repeats at #11

Sports Talk: None in the top twenty

Public Radio News/Talk: Pasadena Area Community College’s KPCC 2.4 – 2.2, -.2, #16 to #18

Number One 6+: Audacy classic hits-oldies KRTH, third month in succession, 5.7 – 5.9, +.2

Largest 6+ April 2023 – May 2023 Increase: hot AC KBIG (+.8)

Largest 6+ April 2023 – May 2023 Decrease: urban contemporary KRRL (-.7)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” 3.2 – 3.3, +.1, tenth to ninth

News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” 4.4 – 4.2, -.2, fourth to third

Sports Talk: Audacy’s WSCR “670 The Score” (Cubs) 3.1 – 2.9, -.2, #12 to #13

Public Radio News/Talk: Chicago Public Media-owned WBEZ 3.1 – 3.0, -.1, repeats at #12  

Number One 6+: iHeartMedia adult contemporary WLIT, eighth straight month, 6.8 – 7.3, +.5

Largest 6+ April 2023 – May 2023 Increase: adult contemporary WLIT (+.5)

Largest 6+ April 2023 – May 2023 Decrease: triple A WXRT and regional Mexican WOJO (-.5)

SAN FRANCISCO

News/Talk: None in the top twenty

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 7.3 – 6.4, -.9, first to second

Sports Talk: Audacy’s KGMZ “95.7 The Game” 2.7 – 3.1, +.4, #13 to #9

Cumulus Media-owned KNBR “The Sports Leader” (Giants) 3.3 – 2.6, -.7, #9 to #13

Public Radio News/Talk: KQED, Inc.-owned KQED 5.2 – 4.5, -.7, fourth to fifth

Number One 6+: Bonneville adult contemporary KOIT-FM, second month in succession, 7.3 – 9.0, +1.7

Largest 6+ April 2023 – May 2023 Increase: adult contemporary KOIT-FM (+1.7)

Largest 6+ April 2023 – May 2023 Decrease: adult contemporary KISQ (-1.0)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.2 – 3.3, +.1, #13 to #11

News – Talk: Audacy’s KRLD-AM “News Radio 1080” 2.1 – 1.9, -.2, remains at #20

Sports Talk: Cumulus Media-owned KTCK “Sports Radio The Ticket” 5.6 – 6.6, +1.0, #1

Audacy’s KRLD-FM “105.3 The Fan” (Texas Rangers) 3.0 – 2.3, -.7, #14 to #18

Public Radio News/Talk: North Texas Public Broadcasting-owned KERA 2.2 – 1.9, -.3, #19 to #20

Number One 6+: Cumulus Media sports talk KTCK, fifth straight month, 5.6 – 6.6, +1.0

Largest 6+ April 2023 – May 2023 Increase: sports talk KTCK (+1.0)

Largest 6+ April 2023 – May 2023 Decrease: adult contemporary KDGE (-.9)

HOUSTON

News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” (Astros) 3.7 – 3.9, +.2, tenth to ninth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Houston’s KUHF 2.8 – 2.7, -.1, #15 to #17

Number One 6+: iHeartMedia adult contemporary KODA, 27th consecutive month, 8.9 – 9.2, +.3

Largest 6+ April 2023 – May 2023 Increase: adult hits KKHH (+.9)

Largest 6+ April 2023 – May 2023 Decrease: alternative KTBZ (-1.1)

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 7.0 – 6.7, -.3, locked in third-place

News: None in the top twenty

Sports Talk: Audacy’s WZGC “92.9 The Game” 2.5 – 2.6, +.1, #18 to #17

Dickey Broadcasting-owned WCNN “The Fan” (Braves) 2.6 – 2.3, -.3, #16 to #18

Public Radio News/Talk: Atlanta Public Schools-owned WABE 3.4 – 2.9, -.5, #11 to #14

Number One 6+: Cox Media Group classic hits-oldies WSRV, fifth successive month, 8.9 – 8.7, -.2

Largest 6+ April 2023 – May 2023 Increase: urban AC WAMJ (+.7)

Largest 6+ April 2023 – May 2023 Decrease: public radio news/talk WABE and hot AC WSTR (-.5)

PHILADELPHIA

News/Talk: None in the top twenty

News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 5.5 – 5.1, -.4, repeats in seventh-place

Sports Talk: Audacy’s WIP “Sports Radio 94” (Phillies) 5.9 – 4.9, -1.0, sixth to eighth

WIP’s internet stream 1.3 – 2.0, +.7, #21 to #16

Beasley Media Group-owned WPEN-FM “97.5 The Fanatic” 1.4 – 1.6, +.2, continues at #20

Public Radio News/Talk: WHYY-owned WHYY 4.9 – 4.4, -.5, flat at #9

Number One 6+: Beasley Media Group classic rock WMGK, first month, 7.5 – 8.5, +1.0

Largest 6+ April 2023 – May 2023 Increase: country WXTU (+1.7)

Largest 6+ April 2023 – May 2023 Decrease: classic hits-oldies WOGL (-1.1)

LONG ISLAND

News/Talk: Red Apple Media-owned WABC-AM & WLIR-FM “77 Talk Radio” 1.8 – 3.2, +1.4, #19 to #10

iHeartMedia-owned WOR “710 – The Voice of New York” 2.2 – 1.6, -.6, #15 to #20

News: Audacy’s WCBS-AM “News Radio 880” (Mets) 3.8 – 3.4, -.4, seventh to ninth

WCBS-AM cluster-mate WINS-FM “1010 WINS All News 92.3 FM” 3.3 – 3.2, -.1, repeats in tenth-place

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 4.6 – 4.0, -.6, fifth to seventh

Good Karma’s WEPN-FM “98.7 ESPN New York” 1.4 – 1.6, +.2, #21 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Cox Media Group classic rock WBAB, third month in a row, 7.0 – 6.4, -.6

Largest 6+ April 2023 – May 2023 Increase: adult standards WHLI (+1.9)*

Largest 6+ April 2023 – May 2023 Decrease: classic rock WBAB; hot AC WALK-FM; sports talk WFAN; news/talk WOR; and the internet stream of CHR WBLI (-.6)

*Represents the largest April 2023 – May 2023 increase (6+) of any station from these 12 PPM-markets

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College District’s KVCR, unchanged at .3, stationary at #19

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, second straight month, 5.7 – 7.2, +1.5

Largest 6+ April 2023 – May 2023 Increase: classic hits-oldies KOLA (+1.5)

Largest 6+ April 2023 – May 2023 Decrease: contemporary Christian KSGN (-1.2)

SAN JOSE

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.7 – 1.5, -.2, stays at #20

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.2 – 6.5, +.3, first to third

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 4.4 – 4.0, -.4, sixth to seventh

Audacy’s KGMZ “95.7 The Game” 1.9 – 2.3, +.4, #18 to #16

Public Radio News/Talk: None in the top twenty

Number One 6+: Bonneville adult contemporary KOIT-FM, first month, 5.4 – 6.6, +1.2 and classic rock cluster-mate KUFX, first month, 5.7 – 6.6, +.9

Largest 6+ April 2023 – May 2023 Increase: hot AC KIOI (+1.3)

Largest 6+ April 2023 – May 2023 Decrease: adult contemporary KISQ (-1.7)**

**Represents the largest April 2023 – May 2023 decrease (6+) of any station from these 12 PPM-markets 

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 7.1 – 6.4, -.7, first to fourth 

iHeartMedia-owned WOR “710 – The Voice of New York” 1.3 – 1.0, -.3, repeats at #20

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 2.0 – 1.8, -.2, #13 to #16

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 1.7 – 1.2, -.5, #16 to #18

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 3.8 – 3.2, -.6, flat at #9

Good Karma’s WEPN-FM “98.7 ESPN New York” 1.6 – 1.2, -.4, #18 to #19

WFAN’s internet stream .8 – 1.0, +.2, #23 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia classic rock WAXQ, first month, 6.8 – 7.7, +.9

Largest 6+ April 2023 – May 2023 Increase: adult contemporary WLTW (+1.5)

Largest 6+ April 2023 – May 2023 Decrease: news/talk WKXW (-.7)

Up next: May 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry Views

Pending Business: Thank You, Mr. President

By Steve Lapa
Lapcom Communications Corp
President

imHow about a collective “thank you” to the 45th president of the United States for keeping your talk radio programming relevant, timely, unpredictable and most of all engaging?

The interpretation, speculation and compilation of facts, opinions and reporting will be non-stop until this chapter of the news cycle meets the next chapter. This is a never-ending saga that keeps the dial locked into your talk radio frequency. This is the content that keeps the electronic water cooler crowded with listeners who can’t get enough.

Whatever comes next in this chapter of history unfolding in front of our collective ears and eyes is the oxygen that keeps the talk radio world alive and well every day. By the way, the 45th president of the United States just may have pulled your typically soft talk radio summer sales out of the basement and pushed you into an express elevator to the penthouse.

Are you still feeling the drumbeat of the naysayers predicting how talk radio will age out? Or better yet, run its course? My prediction is talk radio is about enter a phase previously unmatched in American broadcast history. Seriously. When was the last time a former president of the United States owned the headlines and collective headspace of talk radio hosts and listeners worldwide for so many years? Never.

Let’s get ready to refresh our summer vacation schedules, seasonal sales packages, rates, and most of all strategies. Start here:

— Sell the concept. Leave the opinions and banter about indictments, politics and the law to your on-air talent. Focus instead on the unique value of the engaged audience.

— Experts are important. Chances are your talk radio hosts will be smart enough to break down the issues and lean on experts to help the audience understand the ramifications. Credibility and consistency can make your coverage stand apart. Show your advertiser what makes your coverage different and better.

— Talk radio goes where TV and video can’t – the car, the beach, even the backyard. Sell the need to know on the go.

— Unfolding the unpredictable. Your listeners want the “inside scoop” on what the next chapter of this saga looks like. Your on-air talent look for every opportunity to give their listeners a peek behind the opinion curtain. The seller’s job is to bring the value of that connection to life on every sales call.

Talk radio is alive and well every day. It’s up to you to show your advertisers the value of instant access to a trusted voice.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Emery Songer Named Afternoon Host at KFAB, Omaha

iHeartMedia announces that Emery Songer is the new afternoon drive talk host at KFAB, Omaha “NewsRadio 1110,” effective June 26. Songer joins KFAB, Omaha after more than five years as a host and producer with Newsradio 1040 WHO in Des Moines. iHeartMedia says,im “During that time, he has guest-hosted statewide news/talk programs as well as a regular weekend show, produced their daily morning show, worked with clients in a creative variety of ways, and spent countless evenings and weekends announcing local soccer and baseball games.” KFAB program director Scott Voorhees adds, “Emery will continue KFAB’s nearly 100-year-old tradition of on-air personalities who are passionate about connecting with the community we serve. It’s not about hammering an agenda; it’s about entertaining and relevant conversations of interest to Omaha/Council Bluffs and the surrounding area.”

Industry Views

Passion Versus AI

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imLast week I had the privilege of moderating a panel at the TALKERS conference. Confession: I listen to speech patterns and tones more than words.

The prestigious panel featured Dan Mandis, program director and host, WTN-FM, Nashville; Ross Kaminsky, host KOA, Denver; Phil Boyce, SVP, spoken word format, Salem Media Group/ops VP, New York region/WMCA/AM 970; Josh Leng, CEO, Talk Media Network; and Matt Meany, program director, WABC, New York/Red Apple Media.

Yes, their collective knowledge and experience is unbeatable. They answered questions of great interest: How does iHeart measure social media accomplishments? Should one be fired for social media or podcast content or just for their air work? Establishing a syndication base, how does that happen? Where are the women – kudos to Salem’s Phil Boyce for celebrating their women hosts. What do programmers really look for in hosts? All valuable answers.  See the video of this session here.

Their words aren’t the “win.” The win is the fact that each of these pros has passion, passion and more passion. Their knowledge results in caring, heartfelt, supportive shares. They care about the future; they care about their craft. Programmers have to be optimistic about radio’s positive impact in order for them to do their jobs. Their descriptive tones make radio appealing.

The panel represents radio’s caretakers, gardeners, guides. The executives on the stage reveal qualities and qualifications that become overwhelmingly apparent in their demeanor and speech patterns. That’s what I hear.

Radio does not have to compete or fret over AI.  AI coders have to fret over their inevitable failure to capture or even coldly mimic the depth of emotion and confidence expressed by Matt, Josh, Phil, Ross and Dan. Good luck with that algorithm …losers.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry News

2023 Radio Mercury Award Winners Announced

The winners of the 2023 Radio Mercury Awards were announced last night (6/8) during the 32nd annual awards presentation held at SONY Hall in New York. RAB president and CEO Ericaim Farber, who also serves as chair of Radio Creative Fund, says, “Tonight was another great night for radio, celebrating the creativity that agencies and radio stations are producing on behalf of their clients. The Radio Mercury Awards continues to advance the medium forward by showcasing and awarding work that is innovative and effective.” This year’s Radio Marketer of the Year Award was presented to Procter & GambleSee (and hear!) all the winners here.

Industry News

WABC, New York Wins Eight NYSBA Awards

Red Apple Media’s “Talkradio 77WABC” is honored with eight Excellence in Broadcasting Awards from the New York State Broadcasters Association. Honors include “Sid & Friends in the Morning” for Best Morning Show; Rita Cosby, Dominic Carter, Noam Laden for Bestim Election Coverage; Curtis Sliwa:  Closing of Lenny’s Pizza for Best Personality, Social Media; and “The Other Side of Midnight” host Frank Morano’s interview with William Shatner for Best Podcast. Red Apple Media CEO John Catsimatidis says, “I am proud of our talent and all station personnel that have worked hard to make 77WABC the station it once was. Our talent and staff are leaders in their field; our on-air personalities include the biggest names in New York. We’re just getting started. There is always more to come from the iconic 77WABC.”

Industry News

Bob Kevoian Returns to Bob & Tom; Promotes Cancer Podcast

im

Pictured above is Bob Kevoian (second from left), former co-host of “The BOB & TOM Show,” reunited with Tom Griswold (third from left) and the rest of the nationally syndicated program’s cast. Kevoian retired from the show in 2015 and returned to share his experiences in the wake of a gastric cancer diagnosis and his new podcast, “The Bob and Cancer Show.” In the podcast’s first episodes, Bob and co-hosts Becky Kevoian and Whit Grayson discuss the initial shock and numbness that came with the diagnosis, and then follow up with ways to stay positive and fight cancer with food, as they discuss the importance of setting goals and working to achieve them, while embracing uncertainty.

Industry News

CROSSOVER HITS!

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Noted humorist and political commentator Bill Maher (above, left) is a longtime acquaintance and guest of WPHT, Philadelphia midday legend Dom Giordano (right). The two independent thinkers pictured here represent a large swath of the ever-evolving political spectrum. Giordano tells TALKERS, “Bill Maher has been a steady guest of mine over the last several years, particularly on issues like cancel culture. In the course of my recent interview with him on his appearance at The Met in Philadelphia (6/3), I told him that Roe, my wife, and I would be attending his show. He invited us backstage and we talked talk radio, the writers’ strike and his audience including a lot more conservatives.”

Industry News

Sports Radio 101.1 in Peoria Adds FOX Sports Radio

Advanced Media Partners announces that it adds FOX Sports Radio’s lineup to its sports talk WZPN-FM, “Peoria’s Sports Radio 101.1.” The station adds the network’s “Two Pros and a Cup of Joe with LaVar Arrington, Brady Quinn & Jonas Knox,” “The Dan Patrick Show,” “The Herdim with Colin Cowherd,” “The Odd Couple with Chris Broussard & Rob Parker,” “The Jason Smith Show with Mike Harmon” and “The Ben Maller Show.” It will also feature FOX Sports Radio around the clock on weekends. Advanced Media Partners operations manager Scott Hecathorn says, “Moving to FOX Sports is both creating an opportunity to give our listeners even more local sports content with our expanded local lineup, and also giving us the top-notch personalities from FOX Sports throughout the rest of the day. This is the biggest victory for Peoria since the Rivermen brought home the President’s Cup!”

Industry Views

Pending Business: The Spoken-Word Advantage

By Steve Lapa
Lapcom Communications Corp
President

imI’m sorry.

Please accept my apologies for NOT believing radio, AM radio, news/talk radio is dead. Just ask most of the panelists at last Friday’s TALKERS 2023 convention.

For sure, the news/talk AM radio sector is navigating the choppy waters of change, like it or not. The microsecond breaking newsflash so currently common in our digital world has forever changed the basic pillars of the AM radio news/talk world: programming, audience engagement, sales, and tech. Change and adapt we must. To paraphrase Charles Darwin, “Survival belongs to those who adapt to change, forget about being fit.”

Surprising as it may seem, the five local owner-operators who joined me for our “Generating Sales in the Digital World” panel all agreed on one thing: commitment to their local community. And where there’s a local sound, there is a local sale. Just look at how local owner-operators are growing their AM news/talk operations to win more sales every day. Todd Starnes’ KWAM, Memphis is expanding its local news department, while trendy players like Vice Media and Buzzfeed shut down news efforts. From the Hudson Valley and Albany in New York state to Santa Cruz, California, local owner operators are on calls personally driving local sales. The tech friendly media kit at KTBB, Tyler, Texas tells the story of “The Spoken-Word Advantage.”

These entrepreneurs are fearless when it comes to competing with large group-owned properties that may be better positioned to win national dollars delivering scale local owner-operators can’t match. But wait, they are all proving there is more than one way to win business. While some large-scale group operators struggle with the perils of stock market delisting, 80% of my local owner-operator panelists feel confident 2023 will be bigger and better than 2022. How about you? Is there an air of pride and confidence on your sales team that 2023 will close ahead of last year?

When it comes to the digital race, the truth is many local owner-operators are still learning the best way to compete. Local ad budgets are quickly shifting to incorporate more and more digital, mobile, and streaming initiatives. To a large extent, sellers follow the path of least resistance to the ad money as local managers try to project where the ad money is going. The message last week at the TALKERS 2023 convention was the local news/talk radio business is alive and well and still growing, with an understanding to adapt to change is to survive. 

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Future-Proof Your Career

By Holland Cooke
Consultant

imHow will AI tools like ChatGPT impact the way we work? The clues are everywhere. Several client stations have automated weather, and even with your consultant’s trained ear, I had to ask. And yes, she’s a robot.

From Harvard Business Review: 5 tips

— Avoid Predictability – AI isn’t generating new insights; it’s a prediction engine that merely guesses the most likely next word…its suggestions tend to homogenize, and they’re only as good as the wisdom of the crowds, which is often the exact opposite of wisdom.

— Hone the skills that machines strive to emulate – AI responses display empathy (“I am sorry my answer upset you”), self-awareness (“I’m just an AI model and my answers are based on training data”). But those responses are based on text prediction, and AI is not capable of experiencing or displaying the human version of these soft skills…so actually knowing and caring about what others think and feel, truly understanding yourself, and being capable of creating something machines cannot is an essential strategy to set yourself apart.

im

— Double down on “the real world” – Original research — actually talking to people and identifying new insights — becomes critical, because AI can only connect past dots and information it’s already been presented with. When you tap into information that isn’t (yet) online through your lived experience or novel interviews and conversations, you’re adding something genuinely new to the cultural conversation that wouldn’t be possible through AI.

— Develop your personal brand – Just as art world buyers will pay exponentially more for a “real Rembrandt” rather than an equally beautiful painting by one of his lesser-known contemporaries, corporate leaders will likely continue to pay a premium to work with people viewed as the “top of their field” — partly as a statement of quality, and partly as a brand statement about whom they associate with and what they value.

— Cultivate expertise – AI technologies are prodigious researchers that can summon a cavalcade of facts almost instantly. Unfortunately, some of those facts aren’t true. Even if AI performs “first draft” functions, it still has to be double-checked by a trusted and reliable source.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Status of WBZ-FM, Boston’s Fred Toucher Unknown

On Wednesday’s program, WBZ-FM, Boston “98.5 The Sports Hub” morning drive host Rich Shertenlieb spoke about the absence of co-host Fred Toucher on this week’s programs after Toucher’s concerning social media posts last weekend. Those posts have since been deleted but they made references to wishing to die. Shertenlieb told listeners that their desire to know what’s going on with Toucher is understandable but that hisim hands are tied as anything he could say has to be approved by management. The Boston Globe reports that Shertenlieb said, “The last time he was out for an extended period, I gave an update and was gently asked for a lot of different reasons that any statement regarding him has to be approved by management. There have been statements that have been submitted, some have been approved, some haven’t been. It just turns into asking, ‘What can I say? What can I say?’ Listen, no one wants to be in this position. Fred doesn’t want to be in this position, the station doesn’t want to be in this position, I certainly don’t want to be in this position, but as of now, all I’ve been approved to tell you, because you’re such great listeners and we love you, is that he’s not here today, I’m not sure exactly when he’ll be back, but I’ve been a friend of Fred’s for years and I hope the best for him.” Read the Boston Globe story here.

Industry News

“98.9 WORD” to Host Immigration Broadcasts from U.S.-Mexico Border

Audacy news/talk WYRD-FM, Greenville, South Carolina “98.9 WORD” is presenting a two-day, live special from Yuma, Arizona at the U.S.-Mexico border in partnership with Americans for Prosperity on May 30 and 31 from 3:00 pm to 7:00 pm ET. The programs are being moderated by WORD afternoon drive host Charlieim James. The focus on illegal immigration will feature local and national law enforcement officials, along with local community leaders and migrants in answering questions about recent developments, technology advancements, cross-border traffic control systems, border and citizen security, quality of life in the border region, and economic opportunities. James comments, “On this trip, we’re ripping up the talking points and bringing you actual observations and conversations with those directly affected by the crisis at our southern border. I look forward to delivering these real-time moments to the WORD audience.”

Industry News

Premiere Networks Host, Producer Honored with Gracie Award

im

Two Premiere Networks staffers were honored at the Alliance for Women in Media Foundation’s 48th annual Gracie Awards at the Four Seasons Beverly Wilshire Hotel in Los Angeles. “The Clay Travis and Buck Sexton Show” producer Alice Mroczkowski was honored in the Producer – Talk [Radio – Nationally Syndicated Commercial] category and “Elvis Duran and the Morning Show” co-host Danielle Monaro was honored in the Co-host [Radio – Nationally Syndicated Commercial] category for the second time in her career. Pictured above are (from l-r): Premiere Networks president Julie Talbott, Mroczkowski, and Monaro.

Industry News

Save AM Radio in Cars Campaign Wins First Round

After Ford’s Tuesday announcement that it is reversing its previous course and will not eliminate AM radios from its gasoline vehicles in 2024, supporters of the campaign are enjoying a victory lap. Ford said it would make AM radio available in all gas vehicles in 2024 and will make upgrades available for owners of 2023 electric vehicles who want an AM radio. This comes on the heels of a bi-partisan, bi-cameral bill filed by congressional leaders in Washington that would give the National Highway Traffic Safety Administration authority to require AM radios in new vehicles at no additional cost, citing safety for citizens, access to foreign language programming and more. Ford is not the only auto manufacturer to announce phasing out of AM radio in gasoline and electric vehicles and proponents of AM radio are saying this but one battle in the war to save AM radio in vehicles. TALKERS magazine publisher Michael Harrison appeared on FOX News Channel to talk about the issue. See the video of his appearance here.

Industry News

Spotify Tops Edison Research Top Podcast Networks Chart

Edison Research releases its latest ranking of the Top Podcast Networks in the U.S. based on total network reach for Q4 2022 – Q1 2023 among weekly podcast listeners age 13+. They are ranked by the reach of theim producer or network that represents the advertising for the show, not the platform or app that the listener uses to access the podcast. For this period, Spotify, SiriusXM Podcast Network, and iHeartRadio take the top three spots, respectively. Other commercial radio-related networks making this ranker include: Audacy (#8), Cumulus Podcast Network (#10), The Ramsey Network(#25), and Blaze Podcast Network (#28).

Industry News

MIW Announces Mary Zukin is First “Speak Up” Mentee

Mentoring and Inspiring Women in Radio announces that Mary Zukin, senior sales & marketing executive at Iliad Media Group in Boise, Idaho is the first “Speak Up!” mentee. Created in partnership with Media Staffing Network and Laurie Kahn before her passing, “Speak Up!” is a one-year program designed for one menteeim from any department in a small to medium radio market. MIW says, “The program is designed to encapsulate so much of what Laurie brought to the industry – a mentorship that encourages and empowers women to develop confidence and sharpen communication skills, to hone the ability to effectively speak up in order to further attain her goals.” MIW board president Ruth Presslaff says, “This program will always hold a special place in our hearts as Laurie has left an unforgettable impact on all of us in the industry. We had a number of talented candidates to choose from, so it was a tough decision. Mary’s energy and vibrant character really illuminated our reasons for curating this program and we’re excited to have her as our first inaugural mentee!”

Industry Views

The Birth of the Car Radio

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imA beautiful night. Paul Galvin and William Lear took their girlfriends to a romantic look-out view. Paul asked, “Isn’t this great?” His girlfriend replied, “It would better if we could hear music.”

That set Galvin and Lear on a mission to get entertainment into the car. A car radio. They were tinkerers. Galvin owned a failed battery manufacturing company. Lear and Galvin were smart but broke.

They ultimately invented a prototype radio for the car, but it was massive and complicated. No car battery could power it, the radio required its own big battery which was stored under the seat. The antenna was netting covering the roof. Their biggest challenge was static generated by the car’s starter, transmission, battery, lights – you name it. Galvin and Lear traced each source to correct the trouble-making components one by one. Parts of the radio had to be placed in different locations throughout the car. For example, the receiver was mounted on the engine, the controls on the dash.

Finally, still broke, they drove their Studebaker loaded with radio to the bank to apply for a loan to back the venture. The banker agreed to test drive the car for a night. Unfortunately, it caught fire in his garage and no loan was granted. Next Galvin traveled 800 hundred miles to a radio manufacturer convention. He sat outside the convention hall, played the radio loud and attracted enough orders for the radio to continue his quest.

The trouble continued. It was an expensive install: $600 for a $3,000 car. Many people thought it was dangerous to listen to the radio in the car – a distraction. Municipalities tried to ban it fearing it was a driver attention hazard. Supporters of the ban argued that many types of radio programming could put drivers to sleep. Surveys showed most Americans believed car radios were dangerous.

Oh, and the name they gave the device was horrible: 7FT1. Galvin came up with a new name that was both descriptive and synched with the times, Motorola. Partner William Lear went on the invent the Lear Jet.

Chevrolet installed the first reasonably priced Motorola radios in the early 1920s.

The objections were overcome by an initiative of the Radio Manufacturers Association: They argued that car radios actually helped people become better drivers. They pointed out that radios informed drivers about hazardous road conditions that lie ahead and weather conditions that may disrupt their travel. Supporters of car radios also said that radios actually helped to keep drivers awake when they became drowsy.

Conclusion: Are they nuts? A car can park itself but can’t handle an AM radio, those tech challenges were solved in 1920 – by the inventors of the Lear Jet and of your cell phone. Are manufacturers looking for a “display allowance?” Satellite radio was launched by paying zillions for a slot in the dash. Do carmakers want that for AM radios? Forget the EAS which nobody has ever heard and wasn’t activated during 9/11 in New York City. Weather, traffic, gospel, more gospel, compelling talk shows. (One Cleveland AM station runs the SAME Al Sharpton show from dusk Fridays till dawn Monday.) The better the shows, well, the better.

Sure, write your Member of Congress but you will find more vigilant allies among the preachers. You may recall that in the 1990s there was great debate about the proper deployment of the UHF spectrum. Allegedly, at his inauguration President Bill Clinton shook the hand of UHF TV icon, Billy Graham, who looked the president in the eye and said, “Don’t take away my TV stations.”

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry Views

Monday Memo: Verbs?

By Holland Cooke
Consultant

imWarning: The Commonwealth of Massachusetts certified me to teach high school English, in the early 1970s, the last year certifications were for life. Though I was lured-away by VU-meter hypnosis, I still carry a red pen. And radio news has it running-dry.

This story was about a love triangle shooting.

— Here’s what listeners heard — read this aloud: “The woman’s husband arrested the wounded man taken to the hospital.”

— Here are the facts the writer obscured: Police arrested the woman’s husband, the accused shooter. The person he shot was hospitalized.

— As-is, the ear was told something very different when half-sentences ran-together.

Another example: “A cruise ship expected to take Americans out of Lebanon today.”

— I think he meant: “A cruise ship is expected to take Americans out of Lebanon today.”

— But the missing verb, the time zone difference, and the chaos in Lebanon were such that – as written — listeners could have inferred the copy to mean that a cruise ship was-expected-to evacuate Americans…until something went wrong.

im

Translation?

“A young mother murdered the suspect found dead.”

Huh?

“Woods asked directly about his future on the tour.”

It’s unclear whether this sentence means:

— Tiger Woods was asking about his future…OR…

— He was asked-about it.

Even a robot knows better

When I typed “Missing verbs confuse the ear,” ChatGPT replied:

“Yes, missing verbs can make sentences unclear and confusing to the listener or reader. Verbs are important components of a sentence as they express the action, state, or occurrence of the subject. They help to convey the intended meaning of the sentence and to show how different elements of the sentence relate to each other.”

And finally…

Never verb nouns.

KIDDING.

Old English teacher joke.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry Views

Pending Business: Get Your Head Straight

By Steve Lapa
Lapcom Communications Corp
President

imAre you a multiplatform juggler? If you sell or manage for a radio station, the answer is yes.

Why? Because it’s been part of the radio ad sales DNA since radio advertising shrunk to single digit growth.

Maybe someone reading this column can research or remember the last time radio industry pre-pandemic ad sales grew at double digits. It’s a tough putt, for sure.

Radio sellers were the first to reach across the aisle and “cross-sell” event sponsorships, concert tie-ins, publications, prize catalogues, bridal fairs, recruitment fairs, half-off fairs, sports and leisure tie-ins, hurricane guides, meet and greets, and it all started with a simple concept called a “remote.”

Radio ad sales strategy has come a long way since the first five-year plan had no projected double-digit growth. Even worse was the negative growth forecast for many markets. I remember that famous local market slogan “last one out, please turn off the lights.”

Those simple, linear, fun-to-present packages that required nothing more than easy-to-follow graphics, reasonable pricing, and a testimonial letter required little training, re-skilling, and new technical understanding. The toughest questions were about electrical outlets, display details, and when do we load in?

Covid killed some of those income generators, but you can add in pre-pandemic tired, low-energy sellers and managers taking concepts for granted as the final nail in the coffin.

Wait a minute. Aren’t brides still making decisions? Is inflation driving us back to coupons and looking for daily deals? Seems like sports-related advertising always thrives, right?

Some concepts will return, others will be reimagined, and a few are gone forever. Back to the future. Digital and social media sales will shape your sales future whether you like it or not. The digital/social media growth trend is moving at a non-stop, double-digit pace, pushing every competitive sales team to learn more and sell faster.

Smart, energetic thinkers are planning the next move, reshaping the past for what will sell tomorrow. It’s been almost 25 years since the first Blackberry phone. Sometimes innovation leaves iconic concepts in the dust. Here is where all of this goes. Get your attitude ready to learn and earn.

— Your glass is never full. The next time a manager introduces a new opportunity open your thinking

— Ask questions. Remember “new” is a powerful sales world door opener. Be sure YOU know how this new opportunity works. Leave your ego outside the sales meeting.

— Local advertisers like a competitive edge. Procter & Gamble built the most successful package goods marketing in the world with “New and Improved.” Learn from the legacy winners.

Managers and sellers want to win new business. Are you prepared to learn how?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

RIP: Shane Finch

The industry is mourning the untimely death of Shane Finch, who died on Saturday (5/20) at the age of 59im after suffering a cardiac event. Finch was director of sales for Broadcasters General Store. Previously, he held sales positions with Enco Systems and MusicMaster Inc. For many years, he served as an air personality on Gainesville/Ocala, Florida music stations WTRS-FM and WMFQ-FM.

Industry News

WSCR, Chicago Producer Expected to Return After Suspension

According to several reports, Shane Riordan, producer for the “Parks & Spiegel” show on Audacy’s sports talk WSCR, Chicago “670 The Score,” is expected back in the studios today after serving a suspension for comments he made on the air last Friday. The matter began with a Twitter spat between Riordan and FOXim Sports gambling analyst Jason McIntyre in which crosstown news/talk WIND-AM, Chicago personality Dan Proft soon became involved. In the course of this being discussed by hosts on both WIND and WSCR, Riordan said, directing his words to Proft, “Dan, I’ll have sex with your mother,” and then adding, “Dan Proft, you bring your mother over here, and I’ll bone her.” When Audacy was asked for a comment by the Chicago Sun-Times, it declined to comment. Read the New York Post’s coverage here.

Industry News

Edison Research’s Top Podcasts for October ‘22 – March ‘23

Edison Research publishes its latest podcast rankings from October 2022 through March 2023 based on weekly reach among those age 13+. Edison notes that the top four podcasts in this list of 50 did not change from its previous ranker. Those are: 1) The Joe Rogan Experience; 2) Crime Junkie; 3) The Daily; 4) Thisim American Life. Other radio related podcasts that placed in the top 50 include “The Ben Shapiro Show” (#8), “The Ramsey Show” (#17), and “The Dan Bongino Show” (#25). The latest ranker from Edison Podcast Metrics shows the Top 50 Podcasts based on weekly audience reach and reflects two significant updates to the service that were implemented last year. The sample has been expanded to include weekly podcast listeners age 13-17. This measurement allows podcast producers and networks to understand the teen segment of the Gen Z podcast listeners. The ranker also includes increased sample size, which allows for more recency in reporting and robust cuts of data. The latest ranker includes measurement from the previous two quarters with a total sample size of 10,797 weekly podcast listeners age 13+.

Industry News

Newsmax Beats CNN in May 12 Prime Time Ratings

Newsmax reveals that, according to Nielsen ratings for Friday, May 12, Newsmax TV was the third-highest rated cable news channel in prime time, beating CNN in every hour of prime time. Newsmax notes that the 8:00 pm ET show “Eric Bolling The Balance” won the hour with 467,000 impressions, beating CNN’s “Andersonim Cooper 360” with 447,000. The new 9:00 pm ET show “Chris Plante The Right Squad” pulled an audience of 325,000 impressions, defeating CNN’s “Whole Story” with 293,000. And at 10:00 pm ET “Greg Kelly Reports” took first place with 278,000 viewers, compared to Chris Wallace giving CNN an audience of just 263,000. Newsmax CEO Christopher Ruddy says, “Newsmax has witnessed a consistent, positive trend for weeks and we are looking forward to enormous interest in the network as we draw closer to the GOP primaries and ’24 election.”

Industry Views

Premature Ejection

By Michael Harrison
TALKERS
Publisher

imThere are media and there are media. There are platforms and there are platforms. Not all cultural artifacts are equal in terms of their utilitarian versus cultural value. Damn the tone-deaf corporate bean counters who are ripping the heart out of the spirit that gives humanity its life force! Marketplace obsolescence should not solely be determined by profit and loss. With all due respect to the idea of public service, what about the concept of loyalty? Shame on the automobile industry! Not only is it turning its back on the needs of millions of people, it is in the process of betraying one of its historic partners in not only commerce – but romance and glory. In other words, the automobile industry owes the radio industry a huge debt. The relationship between cars and radios goes a century deep and has been nothing less than a two-way street. Yes, auto industry, don’t be so hasty to save a few bucks by rushing AM (and then FM) radio out the door. You might just find in the long run that “radio” outlasts the private “car” as a fixture of human activity.

A radio is not a cassette, CD, or 8-track player. A radio is a magic box that embodies a century of culture during which it spun the idea that taking a car ride is a lot more soulful than spending time getting from point A to B via the subway, bus, or plane. The car has been the perfect radio-listening chamber and radio has returned the favor in spades with its music and DJs glorifying everything from little deuce coups to Cadillacs to the T-Bird that daddy took away – not to mention bolstering the ubiquitous culture of automobiles with traffic reports, news, weather, and endless references to this particular form of transportation as being a key component of what it is to be a member of society. Radio has provided the car biz with a century long, non-stop free or generously bonused commercial!

From a purely economic position of self-interest and greed, it is understandable why car manufacturers might consider AM radios expendable and are eager to toss them out like the aforementioned obsolete devices of music conveyance.  So, what if millions of people still listen to it and DEPEND on it for free speech, religious expression, ethnic connection, demographic habit and public safety. Couldn’t the car manufacturers wait another decade before turning its back on such an important – and still vital – relationship?

Hey auto industry, be careful what you’re doing. You’re severely mistaken if you think your poop doesn’t stink and your place in our rapidly changing society is guaranteed. You might find rolling along in this brave new world without radio turns out to be a very dangerous road.

Michael Harrison is the publisher of TALKERS and can be reached via email at michael@talkers.com. Meet Michael Harrison at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry Views

Attracting Younger Demos

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Reaching younger listeners requires a combination of topics, pacing, and production values. As a consultant, when launching talk stations the client had an opportunity to identify the target demo.  Based on their target, the station was built to own that demo.  To attract a specific target, they followed these steps:

— Identify the target listener: sex, age, preferences and which stations are they currently listening to?

— Commit to attract the specific listener 24/7. A music station can’t win if it plays Taylor Swift in the morning and Pavarotti at night. Consistency of all format elements delivers a consistent audience profile.

— Topics. From experience, younger listeners have no time for theoretical discussions of politics or the contents of the op-ed page. Any op-ed page. Topics must be based on urgent, current eye-level aspects of a younger person’s life in order to attract them to a radio show. On “Sterling On Sunday” I mentioned that my 14-year-old daughter was going into the slime business. That was followed by 10 lines lit of 30-year-old fathers who were coaching their 14-year-olds on managing a – slime business!

Respect that whatever topic the target listener cares about is an important, serious topic. 

— Production. The competition for younger listeners are music stations. The production on your station should be as good or better than any music station. That means, no stale promos, they have to be freshened every day, or every hour.

— Pace. Match the pace of the life of your target listener. If you want to reach a 30-year-old (and you can), remember that they have to drop off the kids at school, get milk, take the back way to get to work on time and make that call to the dentist – all between a given moment and your next weather report. Kudos to Bill Wills morning host on WTAM, Cleveland who delivers a fast-fast-paced show – worth a listen.

When taking phone calls, screen them for age. Let the caller say one thing and then bye. The more calls you take the more calls you’ll get. The shorter the calls, the younger the callers will be. And PLEASE do not thank callers for “holding on.”

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry News

Missouri Man Charged with Threats Against KMBZ’s Dana Wright

According to the Kansas City Star, 49-year-old John D. Gribble of Independence, Missouri has been charged with making a felony criminal threat against KMBZ-FM, Kansas City talk host Dana Wright. In March, Gribble allegedly texted the station in which he “called Wright a sexual profanity and a ‘stupid libtard’ who ‘needs to beim publicly killed. Someday I’ll find that stupid bitch and fix that problem. Scott is the only voice of reason on that show.” The message references Wright’s co-host Scott Parks. Wright posted the text so her listeners could see it and wrote, “This particular threat is not the first— BY FAR — we have received, and I know that it will not be the last. I am sharing this — because I am done being quiet about it.” Wright tells the Star, “What concerns me about cases like this is the level of violence we are seeing against people in all different forms of media. And a lot of those people who lash out blame their rage on things like alcohol and other problems they might be having in their lives or some warped sense that the political landscape is responsible for every problem they’ve ever had.” Read the Star story here.

Industry News

Fred Toucher Returns to “98.5 The Sports Hub”

WBZ-FM, Boston “98.5 The Sports Hub” morning drive personality Fred Toucher returned to the program on Thursday after a medical leave of absence to deal with a throat problem that was affecting his voice. Co-hostim Rich Shertenleib had taken a sick day, so the two haven’t worked together since Toucher accused his co-workers of not reaching out to him while he dealt with what was thought to be a cancer scare. He was ultimately diagnosed with leukoplakia, something that can be caused by smoking. Toucher told his listeners, “I have two pieces of advice: Do not smoke and get a second opinion. They thought that I had cancer. If you saw pictures of the original thing they took of my throat, there was a big lump on my vocal cord, like a big lump. I wasn’t supposed to talk for two weeks. And now it just turns out to be Leukoplakia.”

Industry News

WOSH, Oshkosh Wins Honor from WBA

Cumulus Media’s news/talk WOSH-AM/W230DB, Oshkosh, Wisconsin was honored by the Wisconsin Broadcasters Association with first place for Best Continuing Coverage for 2022 in the Medium Market Radioim – News & Talk category, for its coverage of Old Glory Honor Flight #59. “WOSH Morning News” host Phil Cianciola traveled with nearly 100 U.S. military veterans (including one WWII vet) to the D.C. memorials and submitted 19 featurettes aired throughout the one-day broadcast event on WOSH. WOSH also claimed second place honors in the Best On-Scene Reporting category for Phil Cianciola’s first-hand coverage of the aftermath of Hurricane Ian from Sanibel Island, Florida. The honors were bestowed at the 2023 Wisconsin Broadcasters Association Awards Gala on May 6.

Industry News

IAB: 2022 Podcast Revenue Rises 26%

At this year’s IAB Podcast Upfront, the IAB released the results of its U.S. Podcast Advertising 2022 Revenue & 2023-2025 Growth Projections study and concludes that “podcasting continues to be one of the fastest growing digital channels, growing two times faster than digital advertising overall.” The report, byim PricewaterhouseCoopers LLP, “quantifies annual podcast advertising revenues generated over the past year, analyzes revenue share by ad category and content genre, and forecasts future revenues through 2025.” The study says the top revenue-generating content genres are Sports (15%), Society & Culture (14%), and Comedy (14%) and have taken the lead from News and Political Opinion content (down from 19% to 12%). IAB VP, media center Eric John says, “In-person sports, lifestyle events, and in-store shopping have come back in a big way, taking the lead from news which held the top revenue genre spot since 2018. Podcasting revenue naturally reflects that shift in consumer behavior and it will be interesting to watch how the balance changes going forward.” He adds, “Both mass and niche advertisers like the audiences, targeting, and ROI along with the brand-safe and suitable environments that podcasting offers.” See the complete report here.