Industry News

KKOB, Albuquerque Named Station of the Year by NMBA

Three of Cumulus Media’s Albuquerque radio stations were honored by the New Mexico Broadcasters Association with Excellence in Broadcasting Awards. News/talk KKOB-AM/FM received seven awards, including Station of the Year for the second consecutive year. It was also honored in the categories of Breaking News,im Complete Newscast, Continuing Coverage, Features News, Newscaster of the Year (news anchor Haylee Gonzales), and Sports Play by Play. In addition, sports talk KNML and country KRST-FM were each recognized for excellence. KKOB news director John Summers states, “It’s the hard work and dedication to factual journalism that brings success. Each knows and understands just how important their work is in relaying details correctly and concepts honestly. The bottom line is simple. They love what they do. And it shows.”

Industry News

Broadcasters Foundation Holds First Media Mixer in NYC

im

The Broadcasters Foundation of America held its first Media Mixer on Friday (7/21) at the New York City studios of iHeartMedia – hosted by nationally syndicated personality Angela Yee. BFoA says more than 150 broadcasters turned out for the event designed to give up-and-coming professionals in broadcasting the opportunity to network with talent, managers, and executives and bring awareness of the mission of the Broadcasters Foundation. BFoA president Tim McCarthy says, “We are delighted with the large turnout of young professionals to last night’s event. We want to hold similar events in other markets. I want to thank members of our Board, industry leaders, and the talent who made themselves available to young professionals who are just beginning their broadcasting careers. Pictured above are McCarthy, Premiere Networks president Julie Talbott, Yee, Katz Radio Group president Christine Travaglini, The Weiss Agency EVP Heather Cohen, and Katz TV Group president and CEO Leo MacCourtney.

Industry News

“The Ramsey Show” Moves to Live Airing on Florida’s “The Shepherd”

MARC Media Group announces that it is adding “The Ramsey Show” to its religious talk format “The Shepherd” that airs on WIWA-AM, Orlando; WTMN-AM/W242CS, Gainesville; and WRZN-AM/W278CI, Ocala/The Villages in Florida. MARC says, “For live ‘tough love’ personal finance advice, America has long tuned to Dave Ramsey,im who is considered the top personal finance guru in the country. But here in Central Florida, loyal listeners had to wait for rebroadcasts of the program late into the night. That changed this week when ‘The Ramsey Show’ began airing live weekday afternoons on ‘The Shepherd’ radio stations.” MARC chief revenue officer Scott Miller comments, “We couldn’t wait to bring ‘The Ramsey Show’ live to our Florida listeners. This is not just talk radio, it’s life changing. What more important message could we bring to our growing base of listeners than live financial peace based on The Greatest Book of All?”

Industry Views

Monday Memo: Does Your Station Sound “On-Vacation?”

By Holland Cooke
Consultant

imBy 2009, I had been making my living consulting and coaching talk hosts for 14 years, but I myself had not yet hosted a talk show. Like Rush Limbaugh before he went-talk, I had lots of on-air time under my belt as a music DJ. And that same skill set contributes to talk radio success: “Play the hits” (topics) and convert Cume to AQH (technique).

This month and next, when so many take vacation time, guest-hosts are often local somebodies who are not career broadcasters and don’t share our second-nature performance routines. For their benefit, these tips, based on my experience on both sides of the mic:

My hosting debut was “The Jim Bohannon Show.” And Jimbo told me I was only the third person to ever guest-host, after Joan Rivers and Chris Matthews jump-started their broadcast careers there. But, to these listeners, who-the-heck was I? Lacking the back-story of an A-list comedian or former presidential speechwriter, I simply told the truth, saying, “I’m Jim’s pal, Holland Cooke” as I quickly invited callers into the hour’s topic or teed up the guest. I had promised myself I would avoid “The Sitting-In For Rush Syndrome:” unscripted monologue about myself and blah-blah-blah until the first break. TALKERS publisher Michael Harrison – himself a well-traveled guest host – recommends nonchalance and warns against, “It’s such an honor to be here!”

So, if you’re filling-in, that’s Tip #1: Cut to the chase. Don’t devalue the show by committing lots of time explaining that the familiar host is away and who you are. Tee-up what the show is about this hour… why it matters to those listening… how they will benefit from not wandering-off when they hear a stranger… and how to join-in.

im

Demonstrating this technique when “FOX Across America” host Jimmy Failla is off: my long-suffering client Paul Gleiser. His day job is owning KTBB, Tyler-Longview, Texas; and his side hustle is guest-hosting Jimmy’s show, which he’s done a half-dozen times this month. Understanding Tip #2: You’re a guest in someone’s home, Paul asked Jimmy for advice. Always in-character, Failla quipped “Drive it like you stole it!” So Gleiser is all about call count, teeing-up TWO tempting propositions, one topical, the other a softer “Bonus Question.” As I write this, he’s asking, “Which Democrat do we [Republicans] want to run-against in 2024?” and – as new employment numbers are announced – “The WORST job you ever had?” Callers are telling stories.

That’s Tip #3: Invite callers. Admittedly, my debut was a snap, with Jimbo’s show on 500-plus stations. But later, when then-PD Bill White had me do three nights on WBT, Charlotte, he texted me after my first hour to say that I had taken more calls that hour than other hosts get-around-to in a week. In a recession, I asked if callers were “Seeing ‘green shoots’ of recovery?” and “The best car you ever owned?” They all told stories about both. “DON’T beg for callers,” Harrison says. And bring more than just your voice, i.e., guests and sound bites from news feeds. Gleiser: “Prep like the phone is broken.”

 Tip #4: Invite participation multiple ways. Many listeners would rather text than call. Do so and you’ll sound accessible and at-the-speed-of-life. And follow @smerconish to see how (effectively) he polls listeners via social media.

Tip #5: “Know what the show was about yesterday,” Gleiser urges, because political topics tend to change little day-to-day. Avoid this trap: The guest host’s outspoken narrative is a point that’s already been talked-to-death BUT this is HIS shot on a big show, so this is HIS turn to me-too the unison. Better approach: Come up with a new wrinkle; like Paul’s aforementioned “Who [Democrat] do we [Republicans] have the best chance of beating in 2024?”

 Tip #6: Empower callers, by asking their FEELINGS, rather than asking for facts or their expertise. They’re not experts. Instead, use The Magic Words (“you” and “your”): “Should you be fined for installing or replacing your gas stove?” Or empower them with access to a guest they can Q+A about matters that matter to their lives. When the fill-in host is “a somebody” – the mayor or an athlete or an expert – the host him/herself is an opportune topic. As we say when inviting calls to hosts who broker weekend airtime: “The lawyer is in, the meter is off.”

Tip #7: Establish a relationship with the producer “BEFORE the show” Gleiser advises: “Don’t just show up.” Ascertain who-does-what. In some cases, the producer will have booked guests and may suggest or assign call-in topics. Or – in Jimmy Failla speak – you’re driving, if the producer is simply call-screening and running-the-board (which you should NOT attempt if you’re not an experienced broadcaster or if you are unfamiliar with this particular station’s set-up).

Tip #8: Keep re-setting – succinctly, “matter-of-factly” as Michael Harrison puts it — introducing yourself and your guest-or-topic — when you’re going-into and coming-out-of breaks, and at the beginning of each hour. Why: Listeners are constantly tuning-in.

Tip #9: Always and only announce the call-in number immediately after you tell them WHY to call. Most common mistake I hear, even from experienced hosts: They give-out the phone number at the very beginning of the show or hour or segment, then (eventually) they tell you why to call, possibly minutes later (an eternity in live radio). So, they’re haunted by those dreaded “regulars” who already have the number memorized. Make announcing the number the punch line, whether you’re asking opinions on topic du jour or offering access to a guest they’ll want to interact with. ‘Seems like a little thing, but this can make a big difference in how popular you make the station sound.

Tip #10: “Be a convenience to the station,” not high maintenance. Harrison: “If you’re a diva they won’t ask you back.”

Tip #11: Afterward, give it a listen. If you do this for a living, wait a week, so you hear your work with fresh ears. Not a broadcaster? Was there a segment worth sharing on your blog or via social media? Did you or a guest explain something real useful? On Twitter, link to an audio clip of “Pet Pro Dr. Donna Johnson’s tips for helping your critters keep their cool during a long, hot summer,” so you’re useful to those who weren’t listening live. For LOTS of clicks and shares, include pictures of cuddly kittens and puppies.

Tip #12: If you are a career broadcaster, “always be available (and prepared) on short notice,” Michael Harrison recommends. 😉

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

New Jim Peters Talk Show to Take Live Video Phone Calls

Former Conk News editor-in-chief Jim Peters announces that he is launching a new live video talk show, “Jim Peters At Night,” at 11:00 PM ET on July 31 that will broadcast simultaneously on 10 platforms and networks. Peter says, “There’s nothing new about what I’m doing. There are hundreds of people doing it on Twitch everyim night. But they’re all pretty much just talking to their friends. Ours might be the first ‘professional’ talk show that will take spontaneous video phone calls and only video phone calls from the public.” Peters goes on to say, “When I started this project, I decided I was going to go wherever the prevailing technology took me. Although I’ve hosted several television talk shows in the past, I’m a radio guy at heart. So, we started with a live audio show… but it’s currently way easier to do live video than live audio. So, then it became a radio show with a video feed, and standard phone call-in. But when I realized that we could take video phone calls, I said screw it, let’s get real: it’s a TV show – with the public joining in, on the screen.” Peters’ new program will debut on Rumble, YouTube, Twitter, Facebook, Twitch, OnlyFans, Odysee, Telegram & Trovo, and audio-only on Podbean Live.

Industry News

TALKERS News Notes

Rob and DonFormer President Trump Effectively Working Talk Radio.  Syndicated Newsmax Radio star Rob Carson conducted an exclusive interview with former President Donald Trump yesterday morning (6/13) for his popular midday radio show (12:00 noon – 3:00 pm EDT).  Newsmax played it at 12:00 noon and then repeated it during the 2:00 pm hour to the delight of the show’s national roster of affiliates.  According to a Newsmax spokesperson, “President Trump called Rob this morning and we were supposed to have 15 minutes. After 20 minutes, the former President’s people started asking us to wrap up but Trump said to ignore them, stating that he wanted to spend more time with Rob, and that he is a fan of Rob’s TV and radio shows. The two ended up speaking for a half hour.”  The interview covered topics including the White House cocaine controversy, Trump’s criticism of the Dept. of Justice, the 2024 campaign, the border, human trafficking, the economy and even Elvis Presley. The full interview can be heard by clicking here: Listen Page (newsmax.com)  In recent weeks, the former president has made several appearances on talk radio shows around the country indicating his respect for the ongoing influence of the medium and its listeners.

 

Lynn MontemayorLynn Montemayor Promoted to Director of Sales at Beasley Media Group Detroit.  The Beasley Media Group announces sales pro Lynn Montemayor has been promoted to director of sales at the company’s Detroit-based radio properties. Montemayor most recently served as the GSM of 101 WRIF-FM, 94.7 WCSX-FM, 105.1 The BOUNCE, 105.9 KISS-FM, Detroit PRAISE Network, and Motor City Sports Talk The ROAR. Beasley Media Group Detroit VP/market manager Patti Taylor tells TALKERS, “Lynn is one of the most passionate and adept leaders I have ever worked with. She is thoughtful and fair, a creative teammate and a tenacious partner. I feel lucky and grateful to be working alongside Lynn in this next chapter of the Beasley Detroit cluster.”  Montemayor is stepping up to fill the shoes of Taylor who was also recently promoted to her current position.

Industry News

Texas Longhorns Segue To iHM Austin Combo

Texas LonghornsAs TALKERS noted yesterday (Thursday, 7/13), Genuine Austin Radio’s KTXX “104.9 The Horn” will be dropping its sports talk format in just over two weeks (8/1). For the past seven years, “The Horn” was the home of University of Texas football, men’s basketball and baseball broadcasts; however, that will change owing to the upcoming format flip. Taking over as new flagships for the Texas Longhorns are iHeartMedia Austin sports talk KVET-AM “AM 1300 The Zone Austin’s Sports Talk” and its country cluster-mate, KVET-FM. The two outlets will simulcast football and men’s basketball. ZoneAccording to iHeartMedia sports president Kevin Legrett, “The Texas Longhorns is one of the leading college sports brands in the country. Longhorn Nation continues to be recognized for their pride and dedication to their home team. We are excited to be the broadcast home to these passionate sports fans, providing great programming and play-by-play coverage not only in Austin, but everywhere via iHeartRadio.” University of Texas vice president/director of athletics Chris Del Conte comments, “The move of our network’s flagship radio station to KVET is a huge win for our fans in Austin and central Texas. The powerful signals of ‘AM 1300 The Zone’ and [KVET-FM] will give our Longhorn faithful access to crystal-clear radio game broadcasts from the northern tips of Williamson County down to the southern regions of Caldwell and Hays counties and out east to our friends in Bastrop and west into the beautiful Hill Country. No matter where you are in that footprint, you’ll get your Horns loud and clear from kickoff, tipoff or first pitch. Then you add the cherry on top to this deal with our network’s partnership with the mighty brand of iHeartMedia, and we’ve hit a home run in every way.” This will be Craig Way’s 23rd year as play-by-play voice of the Longhorns. The deal was negotiated by rightsholder Learfield’s Longhorn Sports Properties.

Industry News

Compass Media Networks To Handle ABC Audio Ad Sales

Compass Logo Effective immediately for inventory beginning next January, Compass Media Networks will be ABC Audio’s exclusive advertising representative. ABC Audio vice president Liz Alesse declares, “We are thrilled to usher in a new phase of growth for ABC Audio with the announcement of our strategic partnership with Compass Media Networks. “ABC News Radio remains steadfast in its mission to provide our news affiliates incisive, up-to-the-minute headlines; we’re equally committed to creating top-tier entertainment content. By maintaining our high standards in these areas, we do more than just serve our stations – we also create exceptional opportunities for our advertisers.” Compass Media Networks chief executive officer Peter Kosann remarks that, “Christmas has come early for us and our national sponsors. ABC Audio represents some of the most iconic brands and media assets in the world. We will move mountains to be a wonderful ambassador and advocate for our new partner.” As TALKERSnoted last Wednesday (7/5), ABC Audio and Skyview Networks agreed to end their similar arrangement. A Skyview statement read, “ABC Audio and Skyview Networks are committed to working together to ensure a smooth transition. Skyview will continue meeting the needs of the industry and its full-scale multi-partner relationships. Skyview Networks will continue representing ABC Audio network sales while also providing distribution service through 2023. We wish ABC Audio continued success in the years ahead.”

Industry News

TALKERS News Notes

Armstrong & GettyWBEN/Buffalo Adds the Armstrong & Getty Show.  The Armstrong & Getty Show has added yet another major market – WBEN, Buffalo. The Audacy-owned outlet is one of the most respected news/talk radio stations in the country having won numerous state, regional, and national awards for its news reporting.  It is also one of the country’s heritage stations, tracing its beginning to 1922.  WBEN operations director/Audacy news talk format VP Tim Wenger tells TALKERS, “We’re thrilled to have Armstrong & Getty as part of the evening lineup at WBEN. Their entertaining approach to current events and politics is a refreshing way to cap off the daylong programming on the station.” In a joint statement, Jack Armstrong and Joe Getty (pictured above left) say, “We’re excited to join the list of great radio voices that have been part of Buffalo and WBEN. Now, more than ever, it’s important that folks get a perspective from outside the mainstream media. We’re here to be that honest voice.” For more information about The Armstrong & Getty Show, contact Eric Weiss at The Weiss Agency: Eric@TheWeissAgency.com or Craig Whetstine at craig@armstrongandgetty.com.

PodcastOne Obtains Rights.  LiveOne subsidiary PodcastOne obtains exclusive network distribution/advertising sales rights to “Some More News” and its Cody Johnston & Katy Stoll-hosted spinoff podcast, “Even More News.” PodcastOne president Kit Gray notes, “With ‘Some More News’ and ‘Even More News,’ Cody and Katy host two intelligent, insightful and incredibly funny vodcasts. Their engaged audiences pair well with our existing programming. As we enter into a never-ending cycle of election year news, we’re looking forward to Cody’s and Katy’s comedic take on what promises to be an endless flood of attention-grabbing headlines. We couldn’t be more thrilled to work with this team to grow their shows and their advertiser audience.”

Portnoy Joins ABC News Radio.  Here just yesterday (TALKERS, Tuesday, 7/11), it was reported that, “Following an eight-and-a half-year run with CBS News Radio, White House correspondent Steven Portnoy is exiting CBS News ‘for a new opportunity.’ It didn’t take long to learn where he’s landing as ABC Audio vice president Liz Alesse today notes Portnoy is national correspondent for ABC News Radio. In a memo, she writes, “Steven has earned his reputation as an insightful, straightforward journalist with over two decades of reporting on politics and breaking news. His work has been recognized with numerous prestigious awards. As we embark on another pivotal presidential election season, ABC News Radio is committed to upholding those high ideals; Steven’s integrity and tenacity as a journalist will help us achieve that mission.” It is a homecoming for Portnoy who joined ABC News in 2002 as an intern for the White House unit of “World News Tonight with Peter Jennings.” In 2006, he was named Washington correspondent for ABC News Radio, providing coverage of the 2008 and 2012 presidential elections and the 2011 death of Osama bin Laden. Portnoy extensively reported on the recent prisoner swap that led to the release of WNBA star Brittney Griner from Russia.

WSJ: Audacy Initiating Debt Restructuring Discussions. Per a Wall Street Journal report, Audacy is about to initiate discussions with creditors regarding a restructuring of the company’s $1.9 billion of debt. Lawyers representing two different groups of creditors have reportedly signed nondisclosure agreements. The report states that one group of senior lenders has hired one law firm, while another group of second lien bondholders has employed another entity to represent them in confidential negotiations. Audacy executed a thirty-for-one reverse stock split at the end of June to initiate compliance with the New York Stock Exchange.

Alpha Portland Change.  Alpha Media Portland (Oregon) content director Keith Abrams exits as his position has been eliminated. The Alpha Media Portland cluster includes news/talk KXL “FM 101 News”; sports talk KXTG “750 The Game”; and news/talk KUFO “Freedom 970.”

Bannister Joins WONE.  Starting next Monday (7/17), Marty Bannister will begin hosting a daily 3:00 pm – 5:00 pm show on iHeartMedia Dayton sports talk WONE “Fox Sports 980.” Bannister does play-by-play of Ohio University men’s and women’s basketball for ESPN3 and high school sports for Spectrum. He previously worked in Columbus as an update anchor for sports talk WBNS-FM “97.1 The Fan.”

TN HOF Banquet To Honor Legacy Class. The Tennessee Radio Hall of Fame awards ceremony and banquet later this month (7/29) in Columbia, Tennessee is a sell-out. The “Legacy Class of 2023” includes: Phil Valentine (Nashville); Sam Phillips (Memphis); E.G. Blackman (Nashville); Johnny Eagle (Chattanooga); Art Gilliam (Memphis); Al “Adams” Johnson (Knoxville); Devon O’Day (Nashville) and Dick Ellis (Tri-Cities). Joining the Tennessee Radio Hall of Fame’s board of directors for a two-year term is Jeff Jarnigan from Cumulus Media Knoxville. In addition, Melissa McDonald returns to the board.   

Dr Daliah Wachs and Jimmy GaroppoloLas Vegas Abuzz Over Raiders and Jimmy Garoppolo.  Nationally syndicated, Las Vegas-based TALKERS Heavy Hundred host Dr. Daliah Wachs of the Genesis Communications Network met and received a jersey signed by the new Las Vegas Raider‘s quarterback Jimmy Garoppolo. The two are pictured (right) at an NFL “Salute To Service” event at Nellis Air Force Base.  Wachs tells TALKERS, “The region is hopeful that Garoppolo will add that winning spark to the team if only he stays healthy.”

Industry Views

Ransomware is Everyone’s Problem

By Steven J.J. Weisman, Esq.
Bentley University, Boston
Professor of Law
Scamicide.com, Founder
TALKERS, Legal Editor

The recent ransomware attack against radio group and media company Townsquare Media may have come as a surprise to some people.  It shouldn’t have.  Ransomware is a huge problem and media companies are increasingly becoming targeted by cybercriminals.

As you undoubtedly know, ransomware is a type of malware that once installed on your company’s computers locks and encrypts your files.  The cybercriminals who use ransomware to attack your company then threaten to destroy your files unless you pay a ransom, generally in cryptocurrencies.  More recently the threat of ransomware has evolved where the cybercriminals also threaten to make public embarrassing information gathered in the hacking of your computers.

Just how big a problem is ransomware?  Worldwide 37,700 ransomware attacks occur every hour.   Part of the reason for there being so many ransomware attacks is that they are perpetrated not only by sophisticated cybercriminals who develop the new strains of ransomware, but also by far less sophisticated criminals who go to the Dark Web, that portion of the internet where criminals buy and sell goods and services, and lease the latest versions of ransomware along with bots to serve as delivery systems for the ransomware.    According to cybersecurity firm Emsisoft, in 2021, the financial impact of ransomware attacks in the United States was 623.7 million dollars.  Also, don’t think if your company is a small to medium sized business that it won’t be targeted by ransomware attacks.  Due to the easy availability of the sophisticated malware and delivery systems required for a ransomware attack, small and medium sized businesses are frequent targets of ransomware attacks.

Media companies are a common target for ransomware attacks with devastating consequences.  In 2017, San Francisco NPR station KQED was hit with a damaging ransomware attack. In 2019, Entercom suffered a major ransomware attack.  In 2021, Cox Media, which owns 57 radio and television stations, fell victim to a ransomware attack.   Also in 2021, Sinclair Broadcast Group, which owns 185 television stations throughout the country suffered a ransomware attack which cost the company 63 million dollars in lost advertising revenue and 11 million dollars in expenses related to remedying the attack.  And these are just a few of the many ransomware attacks against media companies big and small.

To read more and learn what you can do, click here.

Industry News

“The Girlfriends”’ Podcast Debuts

The Girlsfriends PodcastThe first episode of the weekly true crime podcast “The Girlfriends” aired yesterday (Monday, 7/10). It’s a collaboration among iHeartPodcasts; Novel; and NO MORE, a global nonprofit dedicated to ending domestic and sexual violence. NO MORE chief executive officer Pamela Zaballa states, “We are proud to partner with iHeartPodcasts and Novel to raise awareness of domestic violence and help survivors find the support they need. At NO MORE, we strongly believe that media and entertainment can play an important role in changing the culture that has allowed the epidemic of domestic violence to persist. We’re grateful to iHeartPodcasts and Novel for using this powerful story to help fuel real and lasting change.” Distributed by iHeartPodcasts, “The Girlfriends” tells the true story of a group of women who formed a club to put a murderous ex-boyfriend behind bars. The podcast illuminates ways women unite to protect each other when systems of justice fail them.

Industry News

TALKERS News Notes

WPEN-FM “97.5 The Fanatic” afternoon co-host Hunter Brody and assistant program director Eric Camille have exited the Beasley Media Group Philadelphia sports talk outlet. Former Phillies relief pitcher Ricky Bottalico; Tyrone Johnson; and Jen Scordo remain in WPEN-FM’s afternoon slot. Commenting to The Philadelphia Inquirer, Beasley Media Group notes, “The post-COVID months have been a particularly challenging time in our industry. Like other media companies, our markets have been directly impacted due to these uncertain economic conditions. As a result, we have proactively adjusted our operations accordingly to reflect the current financial climate.” Via a social media post, Brody indicates he will continue streaming on YouTube.

The Federal Emergency Management Agency (FEMA) and SiriusXM expand their relationship that will enhance connectivity of FEMA’s Integrated Public Alert & Warning System (IPAWS) National Public Warning System. SiriusXM will give FEMA access to secure bandwidth on SiriusXM’s proprietary satellite radio system to provide additional connectivity between FEMA and the National Public Warning System (NPWS) network. SiriusXM senior vice president/general manager, signal distribution engineering Bridget Neville states, “By supplying this satellite-based backup for FEMA’s backbone communications system, SiriusXM helps to strengthen FEMA’s ability to respond quickly and effectively to weather-related crises and other emergencies. SiriusXM has worked extensively with FEMA over the years and we are proud of our efforts that aid in delivering critical emergency messages to the public. We look forward to deepening and expanding upon our relationship with FEMA through this program and additional opportunities to leverage our satellite network in the future.” Director of FEMA IPAWS Antwane Johnson adds, “A secure, trusted, capable and reliable technology ecosystem is the foundation of the IPAWS NPWS capability. IPAWS embraces innovative technologies and platforms, and SiriusXM’s satellite network helps reinforce our capabilities.”

In a pair of newspaper-related items, The New York Times announces plans to close its sports desk, while The Los Angeles Times sells the San Diego Union-Tribune to Alden Global Capital-owned MediaNews Group. The New York Times will rely on coverage from the Athletic, the subscription sports website it purchased last year for $550 million. In a letter to staff yesterday (Monday, 7/10), New York Times Co. chair A.G. Sulzberger and chief executive officer Meredith Kopit Levien write, “Though we know this decision will be disappointing to some, we believe it is the right one for readers and will allow us to maximize respective strengths of the Times’ and the Athletic’s newsrooms.” The paper’s sports writers and editors will be moved to different roles in the newsroom and – reportedly – no layoffs are planned. The Athletic lost $7.8 million in the first quarter of 2023, although subscribers have grown from one million in January 2022 to three million as of March 2023. Meanwhile, Los Angeles Times owner Patrick Soon-Shiong and his family spent $500 million in June 2018 to buy that paper and the Union-Tribune from Chicago-based Tribune Publishing. While Soon-Shiong’s primary interest was in the Times, he pledged support for both newsrooms. A memo to the Union-Tribune staff announcing the deal said the Union-Tribune will need to “make some difficult staffing decisions. Reductions will be necessary to offset the slowdown in revenues as economic headwinds continue to impact the media industry.”

Industry News

Amid Skyrocketing Thread Count Twitter Threatens Lawsuit

Industry News

TALKERS NEWS NOTES

Five-year-old, Iowa-based RoadWorthy Drive Productions has been renamed TechMobility Productions. According to company chief executive officer – and a founding member of the Black Automotive Media Group Ken Chester, “We changed the name to better reflect the actual content of our weekly programming. Our previous branding was confusing to both the radio industry and our listeners.” TechMobility Productions produces/distributes “The TechMobility Show”; “The TechMobility Minute”; and “TechMobility In Focus.” More than 50 stations nationwide carry the company’s programming.

Former Missouri state representative Ted Farnen’s “Columbia Today” (4:00 pm – 6:00 pm) will debut next Monday (7/17) on Cumulus Media Columbia, MO news/talk KFRU. Cumulus Columbia vice president/market manager Greg Renoe remarks, “We are excited to have Ted join our KFRU line-up in the afternoons. He brings experience and a local perspective that we believe will resonate well with the listeners of KFRU.” Program director Luke Swezy notes, “[Ted] brings a valuable and informed perspective on local issues that will strengthen our programming; Farnen notes, “For nearly 100 years, KFRU has been Columbia’s best source for news and entertainment. This will be a fun and informative show with a heavy concentration on local issues and guests. It will be a program to which everyone will be welcome, and it will complement the outstanding local programming KFRU already provides.”

Industry News

Urban One Files 2022 Q4 and Full Year Operating Results

If you’ve been following this story, you are aware that Urban One is late with this Securities and Exchange Commission filing because of accounting issues related to the valuation of its investment interest in MGM National Harbor, which the company sold for cash proceeds of approximately $136.8 million on April 21, 2023. Re-evaluation of the accounting required adjustment to the company’s filings for the four quarters of 2021 andim Q3 of 2022. For the fourth quarter of 2022, net revenue was approximately $132.6 million, an increase of 1.6% from the same period in 2021. The company reports operating income of approximately $14.3 million for the period, compared to approximately $20.3 million for Q4 of 2021. Broadcast and digital operating income was approximately $47.6 million, an increase of 7.9% from the same period in 2021. Net income was $856,000 compared to approximately $5.3 million in net income for the same period in 2021. The company has yet to file its operating results for Q1 of this year, but its preliminary results from the quarter show same station radio segment revenue up 2.0% on a same station basis.

Industry News

Audacy Announces 1-for-30 Reverse Stock Split

Audacy announces that it is effecting a 1-for-30 reverse stock split of its Class A and Class B common stock today (6/30). Audacy’s Class A common stock will begin trading on a split-adjusted basis at the opening of the market today, under a new CUSIP number, 05070N 202. At the annual meeting of shareholders held on May 24, Audacy’s shareholders approved a reverse stock split of the company’s outstanding Class A and Class B common stock at a ratio within a range between 1-for-two and 1-for-30, as determined by a committeeim appointed by the company’s board of directors. This committee established the ratio on June 5. The 1-for-30 reverse stock split reduced the number of outstanding shares of the company’s Class A common stock from approximately 137.5 million shares (excluding unvested restricted stock) to approximately 4.6 million shares (excluding unvested restricted stock) and reduced the number of outstanding shares of the company’s Class B common stock from approximately 4.0 million shares to approximately 135 thousand shares. Proportional adjustments were made to the number of shares of Audacy’s Class A common stock subject to outstanding equity awards, as well as to the applicable exercise prices. Trading of Audacy’s Class A common stock was halted on May 5 on the New York Stock Exchange after the share price fell about 12% to $0.09 per share. The NYSE is moving to delist the stock but Audacy is currently appealing that determination.

Industry News

Top News/Talk Media Stories for Week of June 26 – 30

The Hunter Biden plea deal and allegations of Justice Department interference in the IRS investigation came together as the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the Supreme Court’s rulings, including shooting down the independent legislature theory, followed by the 2024 presidential election at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

TALKERS 2023: Video Posted of John Catsimatidis Addressing “AM Radio and the Automobile Industry”

im

During the coming days, videos of all of TALKERS 2023’s numerous sessions conducted June 2 at Hofstra University will be posted, continuing today (6/27) with the closing reception presentation, “AM Radio and the Automobile Industry.” The presentation, sponsored by The Ramsey Show and C. Crane, was delivered by WABC, New York/Red Apple Media owner John Catsimatidis. The extremely popular broadcasting, supermarket and energy mogul discussed the current AM radio/car issue rallying broadcasters to stand up to the auto industry and fight its current move to eliminate AM radios from cars.  He also discussed the importance of adhering to the tenets of “Freedom, Justice and the American Way” in talk radio broadcasting. He began his speech extolling the merits of “having fun” with your work. Check it out here! Pictured above is Catsimatidis joined at the podium by his wife and WABC co-owner Margo Catsimatidis at the conclusion of his address at TALKERS 2023.

Industry Views

Pending Business: What Will You Focus on Today?

By Steve Lapa
Lapcom Communications Corp
President

imSimple question, tricky answer. Unless you are organized.

If you are a professional athlete, you are paid to put points on the board or stop the opponent from scoring. Did you ever watch a competitive body builder work in the gym? Some have a journal and a tripod to mount their mobile phones recording technique as they work through their routine, carefully blending form and precision. The professional entertainer? Paid to sell tickets. Professional politicians? Easy, get the most votes.

Professional ad seller? You get paid to close business.

Is the better question, “What business will you close today?” Of course, it is. Wait, most sellers never start every day with the stomach-churning question, “What business will I close today?” Maybe that question is a little too focused. After all it drills down the process to the very measurable result of being organized, skilled, and focused. Just like that high achieving athlete or getting a ticket to that sold-out performance, someone was ready to answer that elegantly simple question, “What will you focus on today?”

Let’s start the process of learning how to better sharpen our focus skills. Suppose we start with an easy how-to, as in how-to prioritize your call activity. Your sales calls will fall into five major categories:

— New Business. The lifeblood, the very oxygen of the radio business. Remember this: radio advertising, when measured honestly (political ads, COVID economics adjusted) is a single digit growth business. Unless you are making developmental calls, attrition, competition, and the wobbles in the economy will overwhelm you. Make the developmental calls a priority.

— Renewals. The most efficient sale you will make is the business you currently have. Work on renewals when timely.

— Service. My experience is this is the number #1 weakness of most radio ad sellers. Learn how to follow-up, check-in and listen without looking for a transaction. It’s about making sure your rapport is healthy and ready.

— Collections. Do you need an explanation? Just be sure of your numbers and documentation before you make the call or send the email.

— Internal. Collaboration with management, programming, production, or biz ops starts here.

Simple enough. Five columns to list, prioritize and budget your daily call activity. Owners and managers who are reading this, help your sellers when they get distracted. What will you focus on today?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

TALKERS News Notes

Public media outlet WYPR, Baltimore 88.1 FM has been recognized by the Washington, D.C., Chapter of the Society of Professional Journalists for journalism excellence as part of its 2023 Dateline Awards. Of the radio division, the station and its reporters were named the winner of three categories and were recognized as finalists in an additional four. WYPR was honored with the following SPJDC 2023 Dateline Awards for work completed in 2022.

Boston public media outlet WBUR unveils a new climate series. WBUR says, “’Here & Now’ — the live, national midday news program from NPR and WBUR — just debuted a new series to spotlight people and places across the U.S. with solutions that are making a difference to stem climate change. ‘Reverse Course: Individual action to combat climate change’ delivers stories from the field, introducing listeners to people whose projects are succeeding and helping to shape climate smart communities.” The series is led by senior editor Peter O’Dowd and producer Chris Bentley.

Industry News

Report: Budget Cuts at Disney Cancel ESPN Radio Morning Show

According to numerous reports, including from the New York Post’s Andrew Marchand, the financial scalpel being applied to Disney’s ESPN Radio has dropped the nationally syndicated morning show hosted by Keyshawn Johnson, Jay Williams and Max Kellerman. The story also says that this move is just part ofim more “significant on-air layoffs” affecting ESPN personalities that could come as early as next week. Johnson, Williams and Kellerman have other roles with ESPN and their individual status with the company is not certain, but Marchand speculates that contract buyouts by ESPN are a possibility. ESPN will put a morning show back on the network, but the talent will need to make significantly less than the “Keyshawn, JWill and Max” hosts were making. Read the Post story here.

Industry News

Yesterday’s (6/21) Top News/Talk Media Stories

The U.S. House votes to censure Rep. Adam Schiff (D-CA) over investigations into former President Donald Trump; the plea deal agreed to by Hunter Biden for failure to pay income taxes; U.S. Rep Lauren Boebert’s resolution to file impeachment charges against President Joe Biden; Donald Trump’s various legal battles; the 2024 presidential race; the matter of Supreme Court ethics and Justice Samuel Alito’s 2008 luxury trip paid for by a conservative billionaire; and the ongoing search for the missing Titan submersible were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Talk Radio’s $4 Billion Mistake

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imIn the early 1980s, talk radio made a $4 billion mistake. Prior to then, there were approximately 50 full-time talk stations in America. They were predominantly found in major markets and had been in the format since Marconi. The original talk stations had two key traits: They were dominant in ratings and much of their popularity was driven by women hosts.

Mary Margaret McBride hosted an NBC, then ABC Network show based from WOR, New York at 12:00 noon.  From 1938-1957 she led midday radio listening. Nope, not a cooking show. She featured the most powerful, newsworthy guests and grilled them. She prepped for 23 hours a day and sweated every minute. Her popularity was so great that she required five secretaries just to answer her mail. Her 10th anniversary was held at Yankee Stadium. McBride’s 15th  anniversary filled Madison Square Garden, hosted by Eleanor Roosevelt. Correct, Mary Margaret and her listeners were honored by Mrs. Roosevelt.

How about the money? During many early years, it was believed that no advertiser would buy daytime radio.im Then Mary Margaret read live copy. OR Mary Margaret had her guests read live copy. Sales for advertisers exploded. (Source: It’s One O’ Clock, Time for Mary Margaret McBride by Susan Ware https://a.co/d/iHShiad)

The historic galaxy of remarkable women talk show hosts is vast: WOR (Always number one through most of its history) Martha DeaneDora McCannPatsy McCannMary HealyPegeen FitzgeraldArlene FrancisSherrye HenryJoan Hamburg — yes, all at the same time. Throughout the country the stars include: Sally Jessy Raphael (20+ years on major market radio), Dr. Ruth WestheimerDr. Tony GrantAnnie AielloMimi BenzellDorothy KilgallenJohnnie Putman and the most powerful broadcaster in Ireland, Marian Finucane. (Worth the listen: https://www.rte.ie/radio/radio1/clips/21683976/)

The audience for the content featured by those hosts is thriving and watching daytime TV. Before 1982, daytime TV was the happy land of soap operas and game shows. Then, as content delivered by women hosts left radio, it was embraced by TV. Sally! Dr. Ruth! Oprah! Ellen! The View, The Chat, The Chew, Jenny JonesJoan RiversQueen LatifahKelly ClarksonRicki Lake.

Today daytime talk TV is a $4 billion business. I take credit for… a lot. I am proudest of the fact that few execs have hired as many women managers and women hosts.

Question to talk radio chieftains, where are the women hosts?

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry News

Audacy Names Two to Leadership Roles at Pineapple Street Studios

Audacy announces a new leadership team at is podcast unit Pineapple Street Studios as it promotes head of operations Bari Finkel and executive producer Je-Anne Berry to co-heads of the studio, reporting to Jennaim Weiss-Berman, Audacy’s EVP of podcasts. Also, Pineapple Street co-founder Max Linsky is been named senior podcast strategist for Audacy’s podcast division. In this imrole, he will continue to executive produce projects, as well as collaborate on podcast strategy for the company overall, advise Finkel and Berry in their new roles and work closely with key partners. Linsky says, “As everyone who has worked with Bari or Je-Anne knows, they are the perfect team for this job. Bari has been here since day one, and Je-Anne joined once we were part of Audacy — the combination of those two vantage points, plus the shared vision for where podcasting is headed, makes me just so excited for this next era.”

Industry News

VIDEO POSTED: Martha Zoller Receives Woman of the Year Award at TALKERS 2023

im

WDUN-AM/FM, Gainesville, Georgia mid-morning talk show host Martha Zoller was the 2023 recipient of the TALKERS Woman of the Year award. The award, that has continuously been presented since 2001, is officially titled The Judy Jarvis Memorial Award for Outstanding Achievement by a Woman in Talk Radio. Zoller was presented the honor at TALKERS 2023 on June 2 at Hofstra University on Long Island. In making the presentation, TALKERS broadcast operations director David Bernstein stated, “Martha’s developed a national reputation in the talk media industry as a reliable go-to observer of the dynamics of Georgia politics from an even-handed, conservative perspective.

im

Over the years, she’s pivoted at different times between being a local and regional radio talk show host, a student, a political operative, a congressional candidate and a businesswoman… as well as a wife, mother, and grandmother. After graduating in 1979 from the University of Georgia with a degree in journalism, she worked in the corporate world in addition to raising a family. She says, ‘I know there is no glass ceiling and women can have it all, just not at the same time.’ A lifelong learner, she completed her M.A. in Political Science in 2021 at the University of Georgia’s School of Politics and International Affairs. Among her political experiences, she served as the state director of field offices for Governor Brian Kemp. From 2014 until 2018, she worked for U.S. Senator David Perdue in senior staff positions. She began her talk radio career in 1994 after having been a regular caller to WDUN. In addition to being a perennial member of the TALKERS “Heavy Hundred,” she has been named to James magazine’s list of Most Influential Georgians and Georgia Trend magazine named her as one of Georgia’s most influential members of the media. She also currently serves as the 9th District Representative on the Georgia State Board of Education. See a portion of Martha Zoller’ acceptance speech at TALKERS 2023 here. (EDITOR’S NOTE: TALKERS regrets that the opening portion of Martha Zoller’s speech was lost due to a technical mishap.)

Industry Views

Pending Business: Thank You, Mr. President

By Steve Lapa
Lapcom Communications Corp
President

imHow about a collective “thank you” to the 45th president of the United States for keeping your talk radio programming relevant, timely, unpredictable and most of all engaging?

The interpretation, speculation and compilation of facts, opinions and reporting will be non-stop until this chapter of the news cycle meets the next chapter. This is a never-ending saga that keeps the dial locked into your talk radio frequency. This is the content that keeps the electronic water cooler crowded with listeners who can’t get enough.

Whatever comes next in this chapter of history unfolding in front of our collective ears and eyes is the oxygen that keeps the talk radio world alive and well every day. By the way, the 45th president of the United States just may have pulled your typically soft talk radio summer sales out of the basement and pushed you into an express elevator to the penthouse.

Are you still feeling the drumbeat of the naysayers predicting how talk radio will age out? Or better yet, run its course? My prediction is talk radio is about enter a phase previously unmatched in American broadcast history. Seriously. When was the last time a former president of the United States owned the headlines and collective headspace of talk radio hosts and listeners worldwide for so many years? Never.

Let’s get ready to refresh our summer vacation schedules, seasonal sales packages, rates, and most of all strategies. Start here:

— Sell the concept. Leave the opinions and banter about indictments, politics and the law to your on-air talent. Focus instead on the unique value of the engaged audience.

— Experts are important. Chances are your talk radio hosts will be smart enough to break down the issues and lean on experts to help the audience understand the ramifications. Credibility and consistency can make your coverage stand apart. Show your advertiser what makes your coverage different and better.

— Talk radio goes where TV and video can’t – the car, the beach, even the backyard. Sell the need to know on the go.

— Unfolding the unpredictable. Your listeners want the “inside scoop” on what the next chapter of this saga looks like. Your on-air talent look for every opportunity to give their listeners a peek behind the opinion curtain. The seller’s job is to bring the value of that connection to life on every sales call.

Talk radio is alive and well every day. It’s up to you to show your advertisers the value of instant access to a trusted voice.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Westwood One: Nielsen Reveals Top DMAs for AM Listening

A recent blog post from Cumulus Media | Westwood One’s Audio Active Group addresses the most recent data released by Nielsen that reports the 141 local markets where AM radio is listened to by at least 20% of the radio audience. This latest data from Nielsen takes a deeper look into “the vitality of AM radio in local markets with new data at the state and local DMA level.”im These DMA analyses are based on all radio stations in the U.S., not just Nielsen subscribers. The top DMA is Glendive, Montana with 72.1% of the population using AM radio. While the most AM radio listening tends to be done in Midwestern DMAs, there is still substantial AM listening done in Eastern markets. For example, Chicago is the #8 DMA for AM listening with 51.2%, but Seattle-Tacoma is not far behind at #14 with 42.8%, San Francisco-Oakland-San Jose is #20 with 41.3%, and the top two DMAs by population – New York and Los Angeles – show AM listenership is done by 31.8% of the population. See the whole report here.

Industry Views

Passion Versus AI

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imLast week I had the privilege of moderating a panel at the TALKERS conference. Confession: I listen to speech patterns and tones more than words.

The prestigious panel featured Dan Mandis, program director and host, WTN-FM, Nashville; Ross Kaminsky, host KOA, Denver; Phil Boyce, SVP, spoken word format, Salem Media Group/ops VP, New York region/WMCA/AM 970; Josh Leng, CEO, Talk Media Network; and Matt Meany, program director, WABC, New York/Red Apple Media.

Yes, their collective knowledge and experience is unbeatable. They answered questions of great interest: How does iHeart measure social media accomplishments? Should one be fired for social media or podcast content or just for their air work? Establishing a syndication base, how does that happen? Where are the women – kudos to Salem’s Phil Boyce for celebrating their women hosts. What do programmers really look for in hosts? All valuable answers.  See the video of this session here.

Their words aren’t the “win.” The win is the fact that each of these pros has passion, passion and more passion. Their knowledge results in caring, heartfelt, supportive shares. They care about the future; they care about their craft. Programmers have to be optimistic about radio’s positive impact in order for them to do their jobs. Their descriptive tones make radio appealing.

The panel represents radio’s caretakers, gardeners, guides. The executives on the stage reveal qualities and qualifications that become overwhelmingly apparent in their demeanor and speech patterns. That’s what I hear.

Radio does not have to compete or fret over AI.  AI coders have to fret over their inevitable failure to capture or even coldly mimic the depth of emotion and confidence expressed by Matt, Josh, Phil, Ross and Dan. Good luck with that algorithm …losers.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry News

WABC, New York Wins Eight NYSBA Awards

Red Apple Media’s “Talkradio 77WABC” is honored with eight Excellence in Broadcasting Awards from the New York State Broadcasters Association. Honors include “Sid & Friends in the Morning” for Best Morning Show; Rita Cosby, Dominic Carter, Noam Laden for Bestim Election Coverage; Curtis Sliwa:  Closing of Lenny’s Pizza for Best Personality, Social Media; and “The Other Side of Midnight” host Frank Morano’s interview with William Shatner for Best Podcast. Red Apple Media CEO John Catsimatidis says, “I am proud of our talent and all station personnel that have worked hard to make 77WABC the station it once was. Our talent and staff are leaders in their field; our on-air personalities include the biggest names in New York. We’re just getting started. There is always more to come from the iconic 77WABC.”

Industry News

Yesterday’s (6/7) Top News/Talk Media Stories

The intense smoke and haze blanketing much of the East from wildfires in Quebec; the 2024 presidential race and former Vice President Mike Pence’s CNN Town Hall; the Justice Department informs former President Donald Trump that he’s the target of a federal investigation into the mishandling of classified documents; the stalemate between far-right House Republicans and House Speaker Kevin McCarthy; CNN parts ways with chief executive Chris Licht after a little more than a year; the Russia-Ukraine war and the destruction of the Nova Kakhovka dam allegedly by the Russians; and the controversial partnership of PGA Tour and LIV Golf were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: The Spoken-Word Advantage

By Steve Lapa
Lapcom Communications Corp
President

imI’m sorry.

Please accept my apologies for NOT believing radio, AM radio, news/talk radio is dead. Just ask most of the panelists at last Friday’s TALKERS 2023 convention.

For sure, the news/talk AM radio sector is navigating the choppy waters of change, like it or not. The microsecond breaking newsflash so currently common in our digital world has forever changed the basic pillars of the AM radio news/talk world: programming, audience engagement, sales, and tech. Change and adapt we must. To paraphrase Charles Darwin, “Survival belongs to those who adapt to change, forget about being fit.”

Surprising as it may seem, the five local owner-operators who joined me for our “Generating Sales in the Digital World” panel all agreed on one thing: commitment to their local community. And where there’s a local sound, there is a local sale. Just look at how local owner-operators are growing their AM news/talk operations to win more sales every day. Todd Starnes’ KWAM, Memphis is expanding its local news department, while trendy players like Vice Media and Buzzfeed shut down news efforts. From the Hudson Valley and Albany in New York state to Santa Cruz, California, local owner operators are on calls personally driving local sales. The tech friendly media kit at KTBB, Tyler, Texas tells the story of “The Spoken-Word Advantage.”

These entrepreneurs are fearless when it comes to competing with large group-owned properties that may be better positioned to win national dollars delivering scale local owner-operators can’t match. But wait, they are all proving there is more than one way to win business. While some large-scale group operators struggle with the perils of stock market delisting, 80% of my local owner-operator panelists feel confident 2023 will be bigger and better than 2022. How about you? Is there an air of pride and confidence on your sales team that 2023 will close ahead of last year?

When it comes to the digital race, the truth is many local owner-operators are still learning the best way to compete. Local ad budgets are quickly shifting to incorporate more and more digital, mobile, and streaming initiatives. To a large extent, sellers follow the path of least resistance to the ad money as local managers try to project where the ad money is going. The message last week at the TALKERS 2023 convention was the local news/talk radio business is alive and well and still growing, with an understanding to adapt to change is to survive. 

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Future-Proof Your Career

By Holland Cooke
Consultant

imHow will AI tools like ChatGPT impact the way we work? The clues are everywhere. Several client stations have automated weather, and even with your consultant’s trained ear, I had to ask. And yes, she’s a robot.

From Harvard Business Review: 5 tips

— Avoid Predictability – AI isn’t generating new insights; it’s a prediction engine that merely guesses the most likely next word…its suggestions tend to homogenize, and they’re only as good as the wisdom of the crowds, which is often the exact opposite of wisdom.

— Hone the skills that machines strive to emulate – AI responses display empathy (“I am sorry my answer upset you”), self-awareness (“I’m just an AI model and my answers are based on training data”). But those responses are based on text prediction, and AI is not capable of experiencing or displaying the human version of these soft skills…so actually knowing and caring about what others think and feel, truly understanding yourself, and being capable of creating something machines cannot is an essential strategy to set yourself apart.

im

— Double down on “the real world” – Original research — actually talking to people and identifying new insights — becomes critical, because AI can only connect past dots and information it’s already been presented with. When you tap into information that isn’t (yet) online through your lived experience or novel interviews and conversations, you’re adding something genuinely new to the cultural conversation that wouldn’t be possible through AI.

— Develop your personal brand – Just as art world buyers will pay exponentially more for a “real Rembrandt” rather than an equally beautiful painting by one of his lesser-known contemporaries, corporate leaders will likely continue to pay a premium to work with people viewed as the “top of their field” — partly as a statement of quality, and partly as a brand statement about whom they associate with and what they value.

— Cultivate expertise – AI technologies are prodigious researchers that can summon a cavalcade of facts almost instantly. Unfortunately, some of those facts aren’t true. Even if AI performs “first draft” functions, it still has to be double-checked by a trusted and reliable source.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke