New Research Shows Audio Advertising Drives Significant Attention Over Other Platforms
Research and consulting firm dentsu announces the results of its research measuring attention in audio advertising that was conducted in partnership with Lumen Research and with audio firms Audacy, Cumulus Media, iHeartMedia, Spotify and SXM Media. Dentsu measured attention in various audio formats and environments across three unique studies in podcasts, radio and music streaming. The podcast study was conducted with participating partners Audacy, Cumulus Media, iHeartMedia, Spotify and SXM Media. The radio study was conducted with Audacy, Cumulus Media, and iHeartMedia. The study found that audio advertising (including podcasts, radio and music streaming) drove significant attention compared to other ad platforms: 1) Average attentive seconds per (000) APM for audio advertising was 10,126 compared to dentsu norms of 6,501 APM; 2) On average, 41% of audio ads generated correct brand recall (vs. 38% of dentsu norms); and 3) Brand choice uplift for audio ads was 10% (vs. 6% for dentsu norms). The study also found that each audio destination has its own unique strength in driving attention and brand impact: 1) Podcasts (measured across Audacy, Cumulus Media, iHeartMedia, Spotify and SXM Media) drove the highest attentive seconds per thousand impressions compared to other digital, social and TV benchmarks. In addition, we saw that brand choice uplift was higher for host reads compared to traditional audio ads within podcasts; and 2) Radio (measured across Audacy, Cumulus Media and iHeartMedia) also impressively drove higher attentive seconds per thousand impressions compared to other digital, social and TV benchmarks. Radio shined as the most efficient of the audio formats studied, proving to be 10x more efficient when compared to the average online video ads measured through dentsu’s Attention Economy. Dentsu Media US EVP Jennifer Hungerbuhler states, “We understand that radio advertising is a cost-efficient way to build reach, that podcast listeners have great affinity not only to the programming but also podcast hosts, and that smart speakers are a compelling new destination for audio ads on streaming services. It’s nice to see each of these unique strengths of different audio formats validated by our audio Attention Economy Study.”
reach from Edison Podcast Metrics. “The Joe Rogan Experience” is #1 for this period, followed by audiochuck’s “Crime Junkie” at #2, and The New York Times’ “The Daily” at #3. Podcasts hosted by commercial talk radio personalities that made the Top 50 include: Cumulus Podcast Network’s “The Ben Shapiro Show” (#8), Cumulus Podcast Network’s “The Dan Bongino Show” (#21), The Ramsey Network’s “The Ramsey Show” (#22), and Cumulus Podcast Network’s “The Matt Walsh Show” (#42). 
on August 8 during the organization’s annual convention. Among the three 2023 inductees is former talk radio personality and current classical music KVNO-FM, Omaha morning host Otis Twelve. His radio career began in 1973 and in 1993 he became morning host at news/talk KFAB, Omaha. He served as a talk host on crosstown KKAR, Omaha from 1999 through 2001. He also served as a movie critic for TV stations KETV and then KPTM from 1984 to 1996.
provides ongoing coaching and guidance to their mentee to grow their essential skills and techniques, making them an effective leader in radio. MIW board president Ruth Presslaff comments, “Witnessing the mission of MIW continue to expand and flourish across the country reinforces our commitment to women in the industry and demonstrates the ongoing need for support, guidance and mentorship. We’re delighted to welcome Jen and the Wisconsin Broadcasters Association into the MIW family and look forward to building this amazing network of women in broadcast!”
HALF of all radio stations in the United States lose money – at least they did back in 1991. The NAB used to put out an annual report revealing how many radio stations were profitable. Usually half the stations in America lost money. Since consolidation, the NAB stopped putting out that report. It is reasonable to believe that far, far fewer stations lose money today. Shared costs, real estate, technical economies due to digital equipment versus analog all indicate that there must be fewer money-losing properties.
10:00 am to 1:00 pm show, filling the role of retired “Ticket” host Norm Hitzges. New to the daily lineup is the 1:00 pm to 3:00 pm duo of Sean Bass and David Mino. Bass has been with “The Ticket” for 22 years, most recently as producer of “The Norm and D Invasion.” Mino has been with the station for 11 years, most recently as producer of “The Hardline” afternoon drive show. Station program director Jeff Catlin comments, “I couldn’t be more excited for the midday makeover on ‘The Ticket.’ Matt, Sean, and Mino have all earned this opportunity. All three guys are well-known and well-liked by our passionate listeners and their ‘Ticket’ teammates. They will fit in well and make this a seamless transition.”
platforms. He says this year there are attendees from 47 states coming to the sold-out program. Erickson says, “This is the tenth of these I have done, and I have to thank Charlie, my producer, for doing so much of the heavy lifting while I have concentrated on doing my show. The format for each individually named speaker is a conversation on stage with me asking them questions from the attendees. The attendees will shortly receive a survey link where they can submit questions for me to incorporate into the conversations. The theme of the conference this year is ‘Forward: Which Way.’” 
normalcy and measured thought by telling people the truth on local issues. Johnson says the independent element of local news is crucial in being the voice of the people who live in the community.” In a release, Big Radio CEO Ben Thompson says, “Local news, information, and entertainment is what people look for from their local stations and Johnson will add to that aspect in a positive way.”
its program schedule airing from 9:00 am to 12:00 noon. Station program director Jeremie Poplin comments, “The Blitz is proud to welcome Dan back to the market in Tulsa and we look forward to the tremendous content he presents each day.” 
living in the state of Nevada. The native Iowan was beloved by WHO Radio listeners and colleagues. He was known nationally for his thought-provoking talk show and on-air debates, but also for sharing information about local severe weather and other urgent news relevant to his listeners. Mickelson was known for tackling serious topics but was equally appreciated by his devoted listeners for providing much joy and humor with his infectious laughter.” iHeartMedia Des Moines market president Joel McCrea adds, “Jan Mickelson was the best at his craft. He was always prepared and knew how to get you to listen to the radio. If you disagreed with him, he would take your call first because he wanted a spirited conversation. All of us at WHO miss Jan Mickelson.”
being inducted into the New York State Broadcasters Association’s Hall of Fame this year. Matthews served as host of the WHAM-AM, Rochester evening sports talk show for 35 years. He was also a newspaper sports columnist and a regular contributor to the Gannett News Service. 
programs will be made available on FOX Nation in the coming months. OutKick founder Clay Travis says, “OutKick has seen rapid growth over the last two years and we are thrilled to begin streaming our authentic content with the loyal audience that FOX Nation has cultivated.”
annual “95.5 WSB Care- a-Thon” to benefit the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta, raising $1.9 million. Throughout the two-day radio broadcast WSB hosts Scott Slade, Clark Howard, Mark Arum, Erick Erickson, Eric Von Haessler and Shelley Wynter were joined on-air by patients and families as they shared their stories of resilience, loss and hope.
and entrepreneurs. The company says Smiley will continue to serve as managing editor of his signature show with SmileyAudioMedia, Inc producing and syndicating the program. The program’s first affiliate station is Equity Media LLC’s talk WBOK, New Orleans. Smiley says, “We’re excited to bring our radio program to listeners across America. Our innovative programming with groundbreaking, exclusive interviews has filled a void for African American and progressive listeners in Southern California and soon in markets throughout the United States.” Smiley was honored with the “Gene Burns Memorial Award for Freedom of Speech” – a.k.a., the Freedom of Speech Award – from TALKERS magazine at this year’s TALKERS 2023 conference held on June 2 at Hofstra University.
No, this isn’t about college football or New Year’s Eve. Wait, maybe it is.
content, distribution and marketing its audio segment. Good Karma chief Craig Karmazin tells SBJ, “This is the culmination of what we’ve been working towards for the last 20-plus years. For us over the last 20 years, we’ve been focused on the medium and focused on the ESPN brand. Now for us to be able to run the sales operations of the entire network and the podcast business, it truly is like a culmination of everything we’ve been working towards in this partnership with them.” 
(7/28) and terminated his employment on Saturday. iHeartMedia issued the following statement: “After an internal review, Don Geronimo is no longer an employee of WBIG. We take matters of this nature very seriously and this behavior does not align with our core values.” McBride commented to ESPN, “When I heard the comments made about me on the radio show, I felt incredibly insulted and embarrassed. In my 17 years as a professional journalist, I have never been disrespected in such a blatant manner while trying to do my job. Their words were sexist and misogynistic. No woman should experience this in the workplace, and I appreciate the Commanders’ swift response in handling this matter.” For his part, Geronimo stated via social media, “At this time I will not be providing comment on the events of the last few days. I am consulting with my advisers as to my options moving forward, including an accurate reflection of the situation.” 
Fellow longtime, long-ago DJs: You know what I’m talking about. And it’s a life sentence, eh?
Cumulus president and CEO Mary Berner comments, “Despite continued challenges in the overall market, our second quarter revenue performed in-line with expectations while Adjusted EBITDA exceeded them. As in prior quarters, we generated strong revenue growth in our digital marketing services business, implemented meaningful cost reductions, and further improved our balance sheet by generating cash from operations and reducing our total and net debt to the lowest levels in more than a decade. Additionally, we executed a highly accretive and opportunistic tender offer, which resulted in the retirement of approximately 10% of our shares outstanding. Our proven track record of strong operational and financial execution in adverse conditions gives us unwavering confidence in our ability to optimize results in the current weak ad market and rebound strongly when the environment improves. In the meantime, we will continue to invest in our digital businesses, further enhance our operating leverage through additional cost reductions, and execute on our strategy to opportunistically deploy capital to maximize long-term shareholder value.”
multiple Tennessee Association of Broadcasters awards as well as a regional Edward R. Murrow Award. Starnes Media Group CEO Dalton Glasscock says, “For Ben Deeter this is a job and passion, not a side hustle. Ben is the only local conservative morning show host in Memphis bringing you the news every day. Ben Deeter is giving you the news to keep your families safe, holding our leaders accountable, and bringing humor and good stories to match. KWAM, with Ben Deeter, leading the charge is the only place to go for news you can count on.”
42% if their parents have also listened to podcasts in the last month; 2) Eighty-seven percent of kid podcast listeners ages 6-12 say they have ever shared something they learned from a podcast with other people; 3) Kid podcast listeners participate in co-listening: Sixty-eight percent of parents of kid monthly podcast listeners ages 6-12 say their children listen with at least one parent, and 54% say their kids listen with siblings; 4) Parents use podcasts to foster family connections: Among parents of kid monthly podcast listeners ages 6-12, 72% say it is important for kids podcasts to be able to be enjoyed by the whole family and 71% say it is important for kids podcasts to give parents and their children topics to discuss together; and 5) Parents of kid monthly podcast listeners ages 6-12 say the top genres among their kids are: games (51%), music (43%), comedy (39%), short stories (39%). 
News Radio Network/FOX News Headlines 24/7 SiriusXM Channel 115. As the Freelance Radio Anchor, you will work under tight deadlines and deliver top-notch newscasts. You have a passion for breaking news and the flexibility to work on a day’s notice. 
Committee passage of the AM Radio for Every Vehicle Act. This legislation will ensure that the tens of millions of AM radio listeners across the country retain access to local news, diverse community programming and emergency information. Moreover, this legislation enables AM radio’s continued role as the backbone of the nation’s Emergency Alert System. We thank Sens. Markey and Cruz, Chair Cantwell and the bipartisan cosponsors of this bill for their leadership to safeguard AM radio’s pivotal role in keeping the public informed when disaster strikes. We urge swift passage of this important legislation.” 
news with you first. I have made the tough decision to step down as co-host of The Drive on the Fan due to persistent scheduling conflicts. It has been an incredible journey with my radio crew, and this choice was not easy to make. Lately, my passion for outdoor pursuits has taken me on an exciting and unexpected journey, prompting me to continue chasing my dreams. I genuinely appreciate your understanding and support throughout this process!” The station paired Wolfe with McKee in October of last year.
responded to former Sacramento Kings player DeMarcus Cousins’ social media post asking him what he thought of Black Lives Matter and Napear responded, “ALL LIVES MATTER… EVERY SINGLE ONE.” Bonneville fired him citing a clause in his contract that holds him responsible for anything that “might discredit the goodwill, good name or reputation” of the company. In allowing the wrongful termination suit to go forward, Judge Drozd wrote that Napear “has stated a plausible cause for retaliation” under California Labor Code sections 1101 and 1102, stating further that “the court finds that plaintiff has sufficiently alleged a ‘rule, regulation, or policy’ under (section) 1101 by alleging … defendant used his termination ‘as an example to all other employees of the Company as an implicit warning that anyone that dared to speak out publicly and criticize the politics of the Black Lives Matter movement would be summarily terminated.’”